Design thinking Course _ Day 2

Design Thinking Course

DAY

2

Dharam Mentor Brand Mentor | Author | Educator: Design thinking for Emotional Innovation | Master’s in Branding, University of the Arts London | Founder ‘Good Design thinking is Good Business’ #dharammentor

Design Thinking Course Day 1

Introduction—What is Design thinking

+ Introduce the author Dharam Mentor + Introduce the Design thinking + Design thinking - three types of Innovations

Day 2

Empathize—Research Your Users’ Needs.

+ Observation Plan & Techniques + Interview Plan & Techniques + Empathy Mapping

Day 3

Define—State Your Users’ Needs and Problems.

+ Clustering thoughts + Organizing Data on system LATCH + Positioning and Semiotic Square

Day 4

Ideate—Challenge Assumptions and Create Ideas.

+ Brainstorming Techniques + Semiotic Signifier/signified + 27 Sutras of Ideation

Day 5

Prototype & Test—Create and try Your Solutions Out.

+ Testing Prototypes Mockup with TG + Testing Your Concept/mood with TG #dharammentor

Day 2

Empathize—Research Your Users’ Needs.

+ Observation Plan & Techniques + Interview Plan & Techniques + Empathy Mapping Tool

#dharammentor

Recap of the yesterday’s learning

#dharammentor

Recap of the yesterday’s learning

Dharam Mentor Brand Mentor | Author | Educator: Design thinking for Emotional Innovation | Master’s in Branding, University of the Arts London | Founder ‘Good Design thinking is Good Business’ #dharammentor

So What Exactly Is Design Thinking?

1) At its fundamental level, ‘Design thinking’ is a problem-solving method.

2) Furthermore, it’s a ‘deeply human’ and non-linear process 3) One thinks like a ‘designer’ to develop an innovative solution that addresses people’s needs.

4) It places the people at the center and then thinks not just about a solution but also about how those people will feel when they use the solution.

+ Problems

= Thinking

Solution

#dharammentor

Design thinking Process:

FIVE STAGES DESIGN THINKING PROCESS

Empathize

Empathize

Iterative Process

Define

Ideate

Prototype

Define

Ideate

Prototype

Test

Test #dharammentor

Design thinking leads to 3 types of Innovations

Sustainable Business

Viable

FUNCTIONAL INNOVATION

Finance & Manufacturing

L IONA ION T O EM OVAT INN

Branding & Marketing

Feasible implementation

Feasible

P INNOROCESS VATI ON

User-centric Design

Engineering & Designing

Desirable

#dharammentor

Day 2

Empathize—Research Your Users’ Needs.

+ Observation Plan & Techniques + Interview Plan & Techniques + Empathy Mapping

#dharammentor

Design thinking:

FIVE STAGES DESIGN THINKING PROCESS

Empathize

Define

Ideate

Prototype

Test

Empathise The Design Thinking process starts by understanding the problem you are trying to solve. This is achieved through consultation with experts and engaging in observation, empathy for others’ experiences, and personal immersion into a physical environment so that your knowledge can be more thorough.

#dharammentor

What is Empathy research?

Designing with empathy is the first step in design thinking because it allows us to understand and share what others feel by putting ourselves into other people’s shoes. As a result, we can connect on an emotional level about their problem or circumstance, which helps to produce successful solutions!

#dharammentor

What is Empathy research?

PLAY VIDEO

#dharammentor

What is research?

Research can be defined as creative and systematic work undertaken in order to increase our understanding of a topic or issue. This includes collecting, organizing, and analyzing information to better understand the reason behind a topic or issue.

#dharammentor

How do we understand something?

Of course, by asking others, talking to them on the subject. Interviewing is one of the modes to understand what the user thinks and feels about a subject.

How does this make you feel?

What do you like or dislike?

Moderated Empathy Interview #dharammentor

What is research?

Research technique: User Experience Interview 1) Hard seating surface is not comfortable for long travel 2) Due to poor suspensions ride is highly bumpy 3) No facility to sleep and travel at night journey 4) Window create a lot of noses 5) No air conditioning further makes a journey uncomfortable and tiring

#dharammentor

1) Hard seating surface is not comfortable for long travel 2) Due to poor suspensions ride is highly bumpy 3) No facility to sleep and travel at night journey 4) Window create a lot of noses 5) No air conditioning further makes a journey uncomfortable and tiring Problems

Solution

#dharammentor

1) Hard seating surface is not comfortable for long travel 2) Due to poor suspensions ride is highly bumpy 3) No facility to sleep and travel at night journey 4) Window create a lot of noses 5) No air conditioning further makes a journey uncomfortable and tiring Problems

Solution

#dharammentor

1) Hard seating surface is not comfortable for long travel 2) Due to poor suspensions ride is highly bumpy 3) No facility to sleep and travel at night journey 4) Window create a lot of noses 5) No air conditioning further makes a journey uncomfortable and tiring Problems

Solution

#dharammentor

1) Hard seating surface is not comfortable for long travel 2) Due to poor suspensions ride is highly bumpy 3) No facility to sleep and travel at night journey 4) Window create a lot of noses 5) No air conditioning further makes a journey uncomfortable and tiring Problems

Solution

#dharammentor

1) Hard seating surface is not comfortable for long travel 2) Due to poor suspensions ride is highly bumpy 3) No facility to sleep and travel at night journey 4) Window create a lot of noses 5) No air conditioning further makes a journey uncomfortable and tiring Problems

Solution

#dharammentor

1) Hard seating surface is not comfortable for long travel 2) Due to poor suspensions ride is highly bumpy 3) No facility to sleep and travel at night journey 4) Window create a lot of noses 5) No air conditioning further makes a journey uncomfortable and tiring Problems

Solution

#dharammentor

Observation techniques AEIOU A - Activities E - Environments I - Interactions O - Objects U - Users

#dharammentor

Research: Observation techniques

Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line.

So, he enjoys picking up his coffee from a well-known cafe on the way to the office.

However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee.

Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor

Research: Observation techniques

Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line.

So, he enjoys picking up his coffee from a well-known cafe on the way to the office.

However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee.

Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor

Research: Observation techniques

Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line.

So, he enjoys picking up his coffee from a well-known cafe on the way to the office.

However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee.

Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor

Research: Observation techniques

Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line.

So, he enjoys picking up his coffee from a well-known cafe on the way to the office.

However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee.

Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor

Example:

Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line.

So, he enjoys picking up his coffee from a well-known cafe on the way to the office.

However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee.

Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor

Example: Empathy Mapping SAYS

DOES

THINKS

Mr. Zee

FEELS

#dharammentor

Example: Empathy Mapping SAYS

DOES

THINKS

Mr. Zee

FEELS

#dharammentor

Example:

DOES

Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line.

So, he enjoys picking up his coffee from a well-known cafe on the way to the office.

However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee.

Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor

Example: Empathy Mapping SAYS

THINKS

DOES Drinks coffee every day

Heavy smartphone use

Mr. Zee

FEELS

Walk to work

#dharammentor

Example:

SAYS

Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line.

So, he enjoys picking up his coffee from a well-known cafe on the way to the office.

However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee.

Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor

Example: Empathy Mapping SAYS

Wants convenience

Likes to use coffee order App

THINKS

Enjoys picking-up Coffee

DOES Drinks coffee every day

Heavy smartphone use

Mr. Zee

FEELS

Walk to work

#dharammentor

Example:

THINKS

Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line.

So, he enjoys picking up his coffee from a well-known cafe on the way to the office.

However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee.

Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor

Example: Empathy Mapping SAYS

Wants convenience

Likes to use coffee order App

THINKS

Enjoys picking-up Coffee

DOES Drinks coffee every day

Heavy smartphone use

Doesn’t have time for long lines

Mr. Zee

caffeine boost

FEELS

Walk to work

#dharammentor

Example:

Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line.

So, he enjoys picking up his coffee from a well-known cafe on the way to the office.

FEELS

However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee.

Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor

Example: Empathy Mapping SAYS

Wants convenience

Likes to use coffee order App

THINKS

Enjoys picking-up Coffee

DOES Drinks coffee every day

Heavy smartphone use

Doesn’t have time for long lines

Mr. Zee Walk to work

caffeine boost

FEELS

Impatient

Overwhelmed

#dharammentor

Solution for Mr. Zee

#dharammentor

Thank you

#dharammentor