Design Thinking Course
DAY
2
Dharam Mentor Brand Mentor | Author | Educator: Design thinking for Emotional Innovation | Master’s in Branding, University of the Arts London | Founder ‘Good Design thinking is Good Business’ #dharammentor
Design Thinking Course Day 1
Introduction—What is Design thinking
+ Introduce the author Dharam Mentor + Introduce the Design thinking + Design thinking - three types of Innovations
Day 2
Empathize—Research Your Users’ Needs.
+ Observation Plan & Techniques + Interview Plan & Techniques + Empathy Mapping
Day 3
Define—State Your Users’ Needs and Problems.
+ Clustering thoughts + Organizing Data on system LATCH + Positioning and Semiotic Square
Day 4
Ideate—Challenge Assumptions and Create Ideas.
+ Brainstorming Techniques + Semiotic Signifier/signified + 27 Sutras of Ideation
Day 5
Prototype & Test—Create and try Your Solutions Out.
+ Testing Prototypes Mockup with TG + Testing Your Concept/mood with TG #dharammentor
Day 2
Empathize—Research Your Users’ Needs.
+ Observation Plan & Techniques + Interview Plan & Techniques + Empathy Mapping Tool
#dharammentor
Recap of the yesterday’s learning
#dharammentor
Recap of the yesterday’s learning
Dharam Mentor Brand Mentor | Author | Educator: Design thinking for Emotional Innovation | Master’s in Branding, University of the Arts London | Founder ‘Good Design thinking is Good Business’ #dharammentor
So What Exactly Is Design Thinking? 1) At its fundamental level, ‘Design thinking’ is a problem-solving method. 2) Furthermore, it’s a ‘deeply human’ and non-linear process 3) One thinks like a ‘designer’ to develop an innovative solution that addresses people’s needs. 4) It places the people at the center and then thinks not just about a solution but also about how those people will feel when they use the solution.
+ Problems
= Thinking
Solution
#dharammentor
Design thinking Process:
FIVE STAGES DESIGN THINKING PROCESS
Empathize
Empathize
Iterative Process
Define
Ideate
Prototype
Define
Ideate
Prototype
Test
Test #dharammentor
Design thinking leads to 3 types of Innovations
Sustainable Business
Viable
FUNCTIONAL INNOVATION
Finance & Manufacturing
L IONA ION T O EM OVAT INN
Branding & Marketing
Feasible implementation
Feasible
P INNOROCESS VATI ON
User-centric Design
Engineering & Designing
Desirable
#dharammentor
Day 2
Empathize—Research Your Users’ Needs.
+ Observation Plan & Techniques + Interview Plan & Techniques + Empathy Mapping
#dharammentor
Design thinking:
FIVE STAGES DESIGN THINKING PROCESS
Empathize
Define
Ideate
Prototype
Test
Empathise The Design Thinking process starts by understanding the problem you are trying to solve. This is achieved through consultation with experts and engaging in observation, empathy for others’ experiences, and personal immersion into a physical environment so that your knowledge can be more thorough.
#dharammentor
What is Empathy research? Designing with empathy is the first step in design thinking because it allows us to understand and share what others feel by putting ourselves into other people’s shoes. As a result, we can connect on an emotional level about their problem or circumstance, which helps to produce successful solutions!
#dharammentor
What is Empathy research?
PLAY VIDEO
#dharammentor
What is research? Research can be defined as creative and systematic work undertaken in order to increase our understanding of a topic or issue. This includes collecting, organizing, and analyzing information to better understand the reason behind a topic or issue.
#dharammentor
How do we understand something? Of course, by asking others, talking to them on the subject. Interviewing is one of the modes to understand what the user thinks and feels about a subject. How does this make you feel? What do you like or dislike?
Moderated Empathy Interview #dharammentor
What is research?
Research technique: User Experience Interview 1) Hard seating surface is not comfortable for long travel 2) Due to poor suspensions ride is highly bumpy 3) No facility to sleep and travel at night journey 4) Window create a lot of noses 5) No air conditioning further makes a journey uncomfortable and tiring
#dharammentor
1) Hard seating surface is not comfortable for long travel 2) Due to poor suspensions ride is highly bumpy 3) No facility to sleep and travel at night journey 4) Window create a lot of noses 5) No air conditioning further makes a journey uncomfortable and tiring Problems
Solution
#dharammentor
1) Hard seating surface is not comfortable for long travel 2) Due to poor suspensions ride is highly bumpy 3) No facility to sleep and travel at night journey 4) Window create a lot of noses 5) No air conditioning further makes a journey uncomfortable and tiring Problems
Solution
#dharammentor
1) Hard seating surface is not comfortable for long travel 2) Due to poor suspensions ride is highly bumpy 3) No facility to sleep and travel at night journey 4) Window create a lot of noses 5) No air conditioning further makes a journey uncomfortable and tiring Problems
Solution
#dharammentor
1) Hard seating surface is not comfortable for long travel 2) Due to poor suspensions ride is highly bumpy 3) No facility to sleep and travel at night journey 4) Window create a lot of noses 5) No air conditioning further makes a journey uncomfortable and tiring Problems
Solution
#dharammentor
1) Hard seating surface is not comfortable for long travel 2) Due to poor suspensions ride is highly bumpy 3) No facility to sleep and travel at night journey 4) Window create a lot of noses 5) No air conditioning further makes a journey uncomfortable and tiring Problems
Solution
#dharammentor
1) Hard seating surface is not comfortable for long travel 2) Due to poor suspensions ride is highly bumpy 3) No facility to sleep and travel at night journey 4) Window create a lot of noses 5) No air conditioning further makes a journey uncomfortable and tiring Problems
Solution
#dharammentor
Observation techniques AEIOU A - Activities E - Environments I - Interactions O - Objects U - Users
#dharammentor
Research: Observation techniques
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line. So, he enjoys picking up his coffee from a well-known cafe on the way to the office. However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee. Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor
Research: Observation techniques
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line. So, he enjoys picking up his coffee from a well-known cafe on the way to the office. However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee. Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor
Research: Observation techniques
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line. So, he enjoys picking up his coffee from a well-known cafe on the way to the office. However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee. Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor
Research: Observation techniques
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line. So, he enjoys picking up his coffee from a well-known cafe on the way to the office. However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee. Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor
Example:
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line. So, he enjoys picking up his coffee from a well-known cafe on the way to the office. However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee. Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor
Example: Empathy Mapping SAYS
DOES
THINKS
Mr. Zee
FEELS
#dharammentor
Example: Empathy Mapping SAYS
DOES
THINKS
Mr. Zee
FEELS
#dharammentor
Example:
DOES
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line. So, he enjoys picking up his coffee from a well-known cafe on the way to the office. However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee. Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor
Example: Empathy Mapping SAYS
THINKS
DOES Drinks coffee every day
Heavy smartphone use
Mr. Zee
FEELS
Walk to work
#dharammentor
Example:
SAYS
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line. So, he enjoys picking up his coffee from a well-known cafe on the way to the office. However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee. Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor
Example: Empathy Mapping SAYS
Wants convenience
Likes to use coffee order App
THINKS
Enjoys picking-up Coffee
DOES Drinks coffee every day
Heavy smartphone use
Mr. Zee
FEELS
Walk to work
#dharammentor
Example:
THINKS
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line. So, he enjoys picking up his coffee from a well-known cafe on the way to the office. However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee. Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor
Example: Empathy Mapping SAYS
Wants convenience
Likes to use coffee order App
THINKS
Enjoys picking-up Coffee
DOES Drinks coffee every day
Heavy smartphone use
Doesn’t have time for long lines
Mr. Zee
caffeine boost
FEELS
Walk to work
#dharammentor
Example:
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually, he walks to work and is a heavy smartphone user to carry out his daily tasks. He likes to have his morning coffee, but he doesn’t get time to prepare or stand in the crowded cafe long line. So, he enjoys picking up his coffee from a well-known cafe on the way to the office.
FEELS
However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App to book the coffee before reaching the cafe. He finds booking on the App is highly convenient and overwhelmed by the information technology; he thinks he doesn’t have the patience like others to wait in the queue for his morning coffee. Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of energy to start his day. #dharammentor
Example: Empathy Mapping SAYS
Wants convenience
Likes to use coffee order App
THINKS
Enjoys picking-up Coffee
DOES Drinks coffee every day
Heavy smartphone use
Doesn’t have time for long lines
Mr. Zee Walk to work
caffeine boost
FEELS
Impatient
Overwhelmed
#dharammentor
Solution for Mr. Zee
#dharammentor
Thank you
#dharammentor