Design Thinking Course
DAY
3
Dharam Mentor Brand Mentor | Author | Educator: Design thinking for Emotional Innovation | Master’s in Branding, University of the Arts London | Founder ‘Good Design thinking is Good Business’ #dharammentor
Design Thinking Course Day 1
Introduction—What is Design thinking
+ Introduce the author Dharam Mentor + Introduce the Design thinking + Design thinking - three types of Innovations
Day 2
Empathize—Research Your Users’ Needs.
+ Observation Plan & Techniques + Interview Plan & Techniques + Empathy Mapping
Day 3
Define—State Your Users’ Needs and Problems.
+ Clustering thoughts + Organizing Data on system LATCH
Day 4
Ideate—Challenge Assumptions and Create Ideas.
+ Brainstorming Techniques + Semiotic Signifier/signified + 27 Sutras of Ideation
Day 5
Prototype & Test—Create and try Your Solutions Out.
+ Testing Prototypes Mockup with TG + Testing Your Concept/mood with TG #dharammentor
Day 3
Define—State Your Users’ Needs and Problems.
+ Clustering thoughts + Organizing Data on system LATCH
#dharammentor
Clustering thoughts What is clustering in design thinking? Clustering is used to organize and analyze large numbers of ideas by categorizing them.
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Clustering thoughts What is affinity clustering in design thinking? Affinity mapping is the process of grouping and clustering ideas into similar themes in categories. The process works well with the overall design thinking approach allowing an equal opportunity for ideas, a collaborative environment, and a platform for creative thinking.
#dharammentor
Clustering thoughts What is affinity clustering in design thinking? Affinity mapping is the process of grouping and clustering ideas into similar themes in categories. The process works well with the overall design thinking approach allowing an equal opportunity for ideas, a collaborative environment, and a platform for creative thinking.
#dharammentor
Affinity clustering Example:
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Affinity clustering Example: Shape SHAPE
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Affinity clustering Example: Shape SHAPE
CIRCLE
STAR
SQUARE
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Affinity clustering Example: Shape SIZE
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Affinity clustering Example: Shape SIZE
LARGE
MEDIUM
SMALL
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Affinity clustering Example: Shape COLOUR
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Affinity clustering Example: Shape COLOUR
RED
BLUE
GREEN
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Affinity clustering Example: SHAPE
CIRCLE
STAR
SIZE
SQUARE
LARGE
MEDIUM
SMALL
Cluster based on the affinity/ character
COLOUR
RED
BLUE
GREEN
#dharammentor
Day 3
Define—State Your Users’ Needs and Problems.
+ Clustering thoughts + Organizing Data on system LATCH
#dharammentor
Affinity clustering:
Brainstorming: #dharammentor
Affinity clustering:
Brainstorming: + Discussing thoughts, information, and ideas + Its collaborative exercise + Generate as many as thoughts possible #dharammentor
Affinity clustering:
Brainstorming: + Multidisiplaniary participants add more value + Discussion could trigger new thoughts + Articulating thoughts on a sticky note helps #dharammentor
Affinity clustering:
Brainstorming: + Sharing and exchanging thoughts add value + Keep it in practical mode works best + Active participation is important #dharammentor
Affinity clustering:
Brainstorming Generates: + A good amount of data-point on the issue + Multi perspective views on the issue + Issue related rational and emotional information #dharammentor
Day 3
Define—State Your Users’ Needs and Problems.
+ Clustering thoughts + Organizing Data on system LATCH
#dharammentor
Affinity cluster exercise: A Firm Function Improvement What are the issues in our content creation process?
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Approvals take centuries, and it is pathetic.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Getting visual inputs for the project takes a long time.
Approvals take centuries, and it is pathetic.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Getting visual inputs for the project takes a long time.
Approvals take centuries, and it is pathetic.
The SEO team is very slow in providing keywords; they take a hell lot of time.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Getting visual inputs for the project takes a long time.
Approvals take centuries, and it is pathetic.
The SEO team is very slow in providing keywords; they take a hell lot of time.
Most of the days, I lack the motivation to write content.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Getting visual inputs for the project takes a long time.
Approvals take centuries, and it is pathetic.
The SEO team is very slow in providing keywords; they take a hell lot of time.
The office environment is noisy; I find it difficult to concentrate on my task.
Most of the days, I lack the motivation to write content.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Getting visual inputs for the project takes a long time.
We all the time lose track of the given project.
Approvals take centuries, and it is pathetic.
The SEO team is very slow in providing keywords; they take a hell lot of time.
The office environment is noisy; I find it difficult to concentrate on my task.
Most of the days, I lack the motivation to write content.
We don’t have the freedom to run with our ideas.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Getting visual inputs for the project takes a long time.
We all the time lose track of the given project.
We don’t have a specified content strategy.
Approvals take centuries, and it is pathetic.
The SEO team is very slow in providing keywords; they take a hell lot of time.
The office environment is noisy; I find it difficult to concentrate on my task.
Most of the days, I lack the motivation to write content.
We don’t have the freedom to run with our ideas.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Getting visual inputs for the project takes a long time.
We all the time lose track of the given project.
Approvals take centuries, and it is pathetic.
The SEO team is very slow in providing keywords; they take a hell lot of time.
We don’t have a specified content strategy.
What we have written so far on the website is uninteresting.
We don’t very often thoroughly plan.
Seniors don’t edit my content on priority bases, Hence delays. The office environment is noisy; I find it difficult to concentrate on my task.
Most of the days, I lack the motivation to write content.
We don’t have the freedom to run with our ideas.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Getting visual inputs for the project takes a long time.
We all the time lose track of the given project.
We don’t have a specified content strategy.
Approvals take centuries, and it is pathetic.
The SEO team is very slow in providing keywords; they take a hell lot of time.
What we have written so far on the website is uninteresting.
We don’t very often thoroughly plan.
Seniors don’t edit my content on priority bases, Hence delays. The office environment is noisy; I find it difficult to concentrate on my task.
Most of the days, I lack the motivation to write content.
We don’t have the freedom to run with our ideas.
We don’t have a senior manager for the content team.
We have so many meetings in a day that it interrupts our flow.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Getting visual inputs for the project takes a long time.
We all the time lose track of the given project.
We don’t have a specified content strategy.
Approvals take centuries, and it is pathetic.
The SEO team is very slow in providing keywords; they take a hell lot of time.
What we have written so far on the website is uninteresting.
We don’t very often thoroughly plan.
Seniors don’t edit my content on priority bases, Hence delays. The office environment is noisy; I find it difficult to concentrate on my task.
Most of the days, I lack the motivation to write content.
We don’t have the freedom to run with our ideas.
We don’t have a senior manager for the content team.
We have so many meetings in a day that it interrupts our flow.
No formal requests are made for a content requirement.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Getting visual inputs for the project takes a long time.
We all the time lose track of the given project.
We don’t have a specified content strategy.
Approvals take centuries, and it is pathetic.
The SEO team is very slow in providing keywords; they take a hell lot of time.
What we have written so far on the website is uninteresting.
We don’t very often thoroughly plan.
Seniors don’t edit my content on priority bases, Hence delays. The office environment is noisy; I find it difficult to concentrate on my task.
Most of the days, I lack the motivation to write content.
We don’t have the freedom to run with our ideas.
We don’t have a senior manager for the content team.
We have so many meetings in a day that it interrupts our flow.
No formal requests are made for a content requirement.
We don’t have a process available to follow for images and formatting needs.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Getting visual inputs for the project takes a long time.
We don’t have a specified content strategy.
We all the time lose track of the given project.
Approvals take centuries, and it is pathetic.
The SEO team is very slow in providing keywords; they take a hell lot of time.
What we have written so far on the website is uninteresting.
We don’t very often thoroughly plan.
Seniors don’t edit my content on priority bases, Hence delays. The office environment is noisy; I find it difficult to concentrate on my task.
Most of the days, I lack the motivation to write content.
We don’t have a senior manager for the content team.
DELAY ISSUES
We don’t have the freedom to run with our ideas.
We have so many meetings in a day that it interrupts our flow.
No formal requests are made for a content requirement.
We don’t have a process available to follow for images and formatting needs.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Getting visual inputs for the project takes a long time.
We don’t have a specified content strategy.
We all the time lose track of the given project.
Approvals take centuries, and it is pathetic.
The SEO team is very slow in providing keywords; they take a hell lot of time.
What we have written so far on the website is uninteresting.
We don’t very often thoroughly plan.
Seniors don’t edit my content on priority bases, Hence delays. The office environment is noisy; I find it difficult to concentrate on my task.
Most of the days, I lack the motivation to write content.
We don’t have a senior manager for the content team.
STRUCTURAL ISSUES
We don’t have the freedom to run with our ideas.
We have so many meetings in a day that it interrupts our flow.
No formal requests are made for a content requirement.
We don’t have a process available to follow for images and formatting needs.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Getting visual inputs for the project takes a long time.
We don’t have a specified content strategy.
We all the time lose track of the given project.
Approvals take centuries, and it is pathetic.
The SEO team is very slow in providing keywords; they take a hell lot of time.
What we have written so far on the website is uninteresting.
We don’t very often thoroughly plan.
Seniors don’t edit my content on priority bases, Hence delays. The office environment is noisy; I find it difficult to concentrate on my task.
Most of the days, I lack the motivation to write content.
MOTIVATION RELATED ISSUES
We don’t have the freedom to run with our ideas.
We have so many meetings in a day that it interrupts our flow.
No formal requests are made for a content requirement.
We don’t have a senior manager for the content team.
We don’t have a process available to follow for images and formatting needs.
#dharammentor
Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
Getting visual inputs for the project takes a long time.
We don’t have a specified content strategy.
We all the time lose track of the given project.
Approvals take centuries, and it is pathetic.
The SEO team is very slow in providing keywords; they take a hell lot of time.
What we have written so far on the website is uninteresting.
We don’t very often thoroughly plan.
Seniors don’t edit my content on priority bases, Hence delays. The office environment is noisy; I find it difficult to concentrate on my task.
Most of the days, I lack the motivation to write content.
PLANNING RELATED ISSUES
We don’t have the freedom to run with our ideas.
We have so many meetings in a day that it interrupts our flow.
No formal requests are made for a content requirement.
We don’t have a senior manager for the content team.
We don’t have a process available to follow for images and formatting needs.
#dharammentor
Affinity cluster exercise: 1) DELAY ISSUES
2 STRUCTURAL ISSUES
The SEO team is very slow in providing keywords; they take a hell lot of time.
Getting visual inputs for the project takes a long time.
Approvals take centuries, and it is pathetic.
Seniors don’t edit my content on priority bases, Hence delays.
3 PLANNING RELATED ISSUES We don’t have the freedom to run with our ideas.
We don’t have a specified content strategy.
We don’t have a senior manager for the content team.
What are the issues in our content creation process?
We all the time lose track of the given project.
We don’t very often thoroughly plan.
No formal requests are made for a content requirement.
We don’t have a process available to follow for images and formatting needs.
4 MOTIVATION RELATED ISSUES The office environment is noisy; I find it difficult to concentrate on my task.
We have so many meetings in a day that it interrupts our flow.
What we have written so far on the website is uninteresting.
Most of the days, I lack the motivation to write content.
#dharammentor
Affinity cluster exercise: 1) DELAY ISSUES The SEO team is very slow in providing keywords; they take a hell lot of time.
2 STRUCTURAL ISSUES Getting visual inputs for the project takes a long time.
We all the time lose track of the given project.
We don’t very often thoroughly plan.
AtSeniors this meeting, you also discuss ways We don’t have No formal What are edit my requests are a process to don’t overcome these issues. Because they content on made for available to the issues in priority bases, a content follow for our content Hence delays. requirement. and are grouped into categories, it is easier toimages formatting creation needs. think about and determine root causes. For process? example, instead of solving 16 problems, you onlyISSUES need to solve four. 3 PLANNING RELATED 4 MOTIVATION RELATED ISSUES Approvals take centuries, and it is pathetic.
We don’t have the freedom to run with our ideas.
We don’t have a specified content strategy.
We don’t have a senior manager for the content team.
The office environment is noisy; I find it difficult to concentrate on my task.
We have so many meetings in a day that it interrupts our flow.
What we have written so far on the website is uninteresting.
Most of the days, I lack the motivation to write content.
#dharammentor
Why is affinity clustering important? 1) Helps you identify issues and insights. 2) Reveals thematic patterns. 3) Facilitates productive discussion.
#dharammentor
Day 3
Define—State Your Users’ Needs and Problems.
+ Clustering thoughts + Organizing Data on system LATCH
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Thank you
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