Design Thinking Course
DAY
4
Dharam Mentor Brand Mentor | Author | Educator: Design thinking for Emotional Innovation | Master’s in Branding, University of the Arts London | Founder ‘Good Design thinking is Good Business’ #dharammentor
Design Thinking Course Day 1
Introduction—What is Design thinking
+ Introduce the author Dharam Mentor + Introduce the Design thinking + Design thinking - three types of Innovations
Day 2
Empathize—Research Your Users’ Needs.
+ Observation Plan & Techniques + Interview Plan & Techniques + Empathy Mapping
Day 3
Define—State Your Users’ Needs and Problems.
+ Clustering thoughts + Organizing Data on system LATCH
Day 4
Ideate—Challenge Assumptions and Create Ideas.
+ Brainstorming Techniques + 27 Sutras of Ideation
Day 5
Prototype & Test—Create and try Your Solutions Out.
+ Testing Prototypes Mockup with TG + Testing Your Concept/mood with TG #dharammentor
Day 4
Ideate—Challenge Assumptions and Create Ideas.
+ Brainstorming Techniques + 27 Sutras of Ideation
#dharammentor
Design Thinking
#dharammentor
Design Thinking
Corporation/ companies
Product Designing Studios
UI UX Digital Agencies
Branding & Ad Agencies
D school / MBA
#dharammentor
Design Thinking
Corporation/ companies
Product Designing Studios
UI UX Digital Agencies
Branding & Ad Agencies
D school / MBA
#dharammentor
Design Thinking
Corporation/ companies
Design thinking is applied to arrive at Innovations such as:
Product Designing Studios
Design thinking is applied to arrive at Innovations such as:
UI UX Digital Agencies
Design thinking is applied to arrive at Innovations such as:
Branding & Ad Agencies
Design thinking is applied to arrive at Innovations such as:
D school / MBA
Design thinking is applied to arrive at Innovations such as:
Functional Innovation
Functional Innovation
Functional Innovation
Functional Innovation
Functional Innovation
Process Innovation
Process Innovation
Process Innovation
Process Innovation
Process Innovation
Emotional Innovation
Emotional Innovation
Emotional Innovation
Emotional Innovation
Emotional Innovation #dharammentor
Day 4
Ideate—Challenge Assumptions and Create Ideas.
+ Brainstorming Techniques + 27 Sutras of Ideation
#dharammentor
Design thinking Process:
FIVE STAGES DESIGN THINKING PROCESS
Empathize
Empathize
Iterative Process
Define
Ideate
Prototype
Define
Ideate
Prototype
Test
Test #dharammentor
What is Ideate Stage? 1) Ideation is a creative process where designers generate ideas in sessions.
#dharammentor
What is Ideate Stage? 1) Ideation is a creative process where designers generate ideas in sessions.
#dharammentor
What is Ideate Stage? 1) Ideation is a creative process where designers generate ideas in sessions.
#dharammentor
What is Ideate Stage? 2) Participants gather to think and produce as many ideas as possible to address a given problem.
#dharammentor
What is Ideate Stage? 3) Participants are free to share their innovative ideas without the fear of being judged.
#dharammentor
Day 4
Ideate—Challenge Assumptions and Create Ideas.
+ Brainstorming Techniques + 27 Sutras of Ideation
#dharammentor
How to conduct productive ideation sessions. 1) We need a dedicated space and environment for standing back to seek and notice every angle. 2) Our team must define the right problem to address. 3) Ideate is the third stage in the Design Thinking process, so make sure the data regarding the early two stages are displayed in the session. “Empathize” (gaining user insights from research/observation) “Define” (finding links/patterns within those insights to create a meaningful and workable problem statement or point of view).
4) Before we begin the ideation session, the team needs a clearly defined problem to address – a focused problem statement or point of view (POV) to guide everyone. “How might we ------------------ ?” “How might we design a tent card to educate cafe customers regarding not feeding pigeons?”—
5) Idea Session Moderator must help reframe issues and prompt participants to collaborate to produce solutions.
#dharammentor
How to conduct productive ideation sessions. 1) We need a dedicated space and environment for standing back to seek and notice every angle.
#dharammentor
How to conduct productive ideation sessions. 1) We need a dedicated space and environment for standing back to seek and notice every angle. + User Personas are distilled essences of real users.
#dharammentor
What are Personas? 1) Personas are fictional characters. 2) We create a person based on your research to represent the user types, for example, who might use our service, product, or site. 3) Creating personas helps the designer to understand users’ needs, behaviors, and goals.
#dharammentor
How to conduct productive ideation sessions. 2) Our team must define the right problem to address.
#dharammentor
#dharammentor
How to conduct productive ideation sessions. 3) Ideate is the third stage in the Design Thinking process, so make sure the data regarding the early two stages are displayed in the session. “Empathize” (gaining user insights from research/observation) “Define” (finding links/patterns within those insights to create a meaningful and workable problem statement or point of view).
#dharammentor
How to conduct productive ideation sessions. 4) Before we begin the ideation session, the team needs a clearly defined problem to address – a focused problem statement or point of view (POV) to guide everyone. “How might we ------------------ ?” “How might we design a tent card to educate cafe customers regarding not feeding pigeons?”
#dharammentor
Example: Problem statement or Point of view (POV)
#dharammentor
How to conduct productive ideation sessions. 5) Idea Session Moderator must help reframe issues and prompt participants to collaborate to produce solutions.
#dharammentor
Day 4
Ideate—Challenge Assumptions and Create Ideas.
+ Brainstorming Techniques + 27 Sutras of Ideation
#dharammentor
Ideation techniques Many ideation techniques are available that can help you in your ideation sessions. 1) Mindmapping – You use this graphical technique to connect ideas to problems’ major and minor qualities. 2) Brainstorming – You build good ideas from each other’s wild ideas. 3) Brainwriting – This is like brainstorming, but everyone writes down and passes ideas for others to add to before discussing these. 4) Brainwalking – This is like brainwriting, but members walk about the room, adding to others’ ideas. 5) Sketchstorming – You use rough sketches/diagrams to express ideas/ potential solutions and explore the design space. 6) Storyboarding – You develop a visual problem/design/solution-related story to illustrate a situation’s dynamics. 7) SCAMPER – You question problems through action verbs (“Substitute”, “Combine”, “Adapt”, “Modify”, “Put to another use”, “Eliminate”, “Reverse”) to produce solutions. #dharammentor
Ideation techniques Many ideation techniques are available that can help you in your ideation sessions. 1) Mindmapping – You use this graphical technique to connect ideas to problems’ major and minor qualities. 2) Brainstorming – You build good ideas from each other’s wild ideas. 3) Brainwriting – This is like brainstorming, but everyone writes down and passes ideas for others to add to before discussing these. 4) Brainwalking – This is like brainwriting, but members walk about the room, adding to others’ ideas. 5) Sketchstorming – You use rough sketches/diagrams to express ideas/ potential solutions and explore the design space. 6) Storyboarding – You develop a visual problem/design/solution-related story to illustrate a situation’s dynamics. 7) SCAMPER – You question problems through action verbs (“Substitute”, “Combine”, “Adapt”, “Modify”, “Put to another use”, “Eliminate”, “Reverse”) to produce solutions. #dharammentor
Example: 1) Mindmapping
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Example: 1) Mindmapping
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Example: 1) Mindmapping
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Example: 1) Mindmapping
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Day 4
Ideate—Challenge Assumptions and Create Ideas.
+ Brainstorming Techniques + 27 Sutras of Ideation
#dharammentor
Example: 1) Brainstorming
#dharammentor
Example: 1) Brainstorming
#dharammentor
Example: 1) Brainstorming
#dharammentor
Example: 1) Brainstorming
#dharammentor
Example: 1) Brainstorming
#dharammentor
Example: 1) Brainstorming
#dharammentor
Example: 1) Brainstorming
#dharammentor
Day 4
Ideate—Challenge Assumptions and Create Ideas.
+ Brainstorming Techniques + 27 Sutras of Ideation
#dharammentor
Example: 24 Diamond Sutras of Ideation
#dharammentor
Example: 24 Diamond Sutras of Ideation
#dharammentor
Example: 24 Diamond Sutras of Ideation
#dharammentor
Example: 24 Diamond Sutras of Ideation
#dharammentor
Example: 24 Diamond Sutras of Ideation
#dharammentor
Example: 24 Diamond Sutras of Ideation
#dharammentor
Example: 24 Diamond Sutras of Ideation
#dharammentor
Example: 24 Diamond Sutras of Ideation
#dharammentor
Example: 24 Diamond Sutras of Ideation
#dharammentor
Example: 24 Diamond Sutras of Ideation
#dharammentor
Day 4
Ideate—Challenge Assumptions and Create Ideas.
+ Brainstorming Techniques + 24 Sutras of Ideation
#dharammentor
Example: Analogy / Metaphor Examples
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Example: Analogy / Metaphor Examples
#dharammentor
Example: Analogy / Metaphor Examples
#dharammentor
Example: Analogy / Metaphor Examples
#dharammentor
Example: Analogy / Metaphor Examples
#dharammentor
Example: Analogy / Metaphor Examples
#dharammentor
Example: Analogy / Metaphor Examples
#dharammentor
Example: Analogy / Metaphor Examples
#dharammentor
Example: Analogy / Metaphor Examples
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Thank you
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