What is a workshop?
What is a workshop?
What is a workshop?
What is a workshop?
Theory in Practice
Workshop schedule
Day 1
Morning Session Presentation about me and my work Presentation on Visual grammar Afternoon Session practices- square exercise
Day 2
Morning Session Practices-line & circle Afternoon Session Practices-composition (six words)
Day 3
Morning Session Briefing: come up with a packaging design (sports and formal variant) Afternoon Session Discussion on design outcome (design critique)
Visual Grammar
What is Visual Grammar?
What is visual Grammar?
What is Visual Grammar?
What is visual Grammar? Communication requires language. Whether it is in the case of aural-communication (the spoken words), or in the case of gestural-communication (as in sign language). Similarly, visual-communication relies on visual elements (forms, shapes, colours, etc.)
What is Visual Grammar?
What is visual Grammar? Communication requires language. Whether it is in the case of aural-communication (the spoken words), or in the case of gestural-communication (as in sign language). Similarly, visual-communication relies on visual elements (forms, shapes, colours, etc.)
Why is visual Grammar important? The more you understand any language (and its grammar), the better you can communicate. The visual language of design is no exception.
How is visual Grammar going to help? As we learn to use visual grammar, it enables us to communicate (visually) effectively. (posters, ads, hoarding, packaging, retail display etc.)
Reference books for farther reading
What is Visual Grammar?
MEANING MAKING Exercise: with design elements
Day 1
Workshop day 1
MEANING MAKING Exercise - 1A / DAY-1
Day1: afternoon session Instruction: follow the grid vertically or horizontally and arrange four black squares
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Example: references for understanding the task.
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MEANING MAKING Exercise - 1B / DAY-1 Instruction: Generate five moods using various size of black squares in the specified area.
Order Playfulness Congestion Comfort Tension
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Day 2
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MEANING MAKING Exercise - 2A/ DAY-2
Day 2: morning session Instruction: Instruction: follow the grid vertically, horizontally or diagonal and arrange the black line (available in three variations) generate corresponding emotions.
Rhythm, Speed, Distance, Movement and Density.
Workshop day 2
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MEANING MAKING Exercise - 2B / DAY-2
Day 2: afternoon session Instruction: IInstruction: follow the grid vertically, horizontally or diagonal and arrange the black line (available in three variations) generate corresponding emotions.
Space, Weight, Force, Impact and Proximity.
Workshop day 2
Day 3
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MEANING MAKING Exercise - 3A/ DAY-3
Day 3: morning session Instruction: follow the design brief and create a packaging design for a shoe brand. Follow the process step one: Mindmap step two: Research (visual research) step three: Generate design options step four: Final design outcome step five: Presentation
1. Sports shoe packaging/poster/window display/ads 2. Formal shoe packaging/poster/window display/ads
Example Instruction: follow the design brief and create a packaging design for a 'perfume for female' The core theme of the brand spine around ' classical + contemporary = forever beauty'.
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Follow the process step one: Mindmap
Iconic + Dynamic
classical + contemporary = forever beauty
Vintage + Vogue
Elegant + trendy
Classic + Uber Nostalgia + Modern
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Follow the process step two: Research (visual research)
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Follow the process step three: Generate design options
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Follow the process step three: Generate design options
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Follow the process step four: Final design outcome
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Final take
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packaging/poster/window display/ads
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packaging/poster/window display/ads
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packaging/poster/window display/ads
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packaging/poster/window display/ads
Thank you
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case study:
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case study:
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case study:
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case study:
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case study:
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case study:
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case study: