MWC Brochure

Experience the Mobile Future

Steve Ballmer CEO, Microsoft Corporation

Platinum Event Sponsor

Cesar Alierta Executive Chairman, Telefonica

Jon Fredrik Baksaas President & CEO, Telenor

Venue, Logistics and Service Partner

Ralph de la Vega President & CEO, AT&T Mobility

Platinum Media Partners

Kevin Spacey Actor / Director

Founding Partner

Invitation to with the Mobile Industry Elite Mobile Industry Colleagues, The GSMA cordially invites you to be a part of the 2009 GSMA Mobile World Congress, which combines the world’s largest conference for the mobile industry with a leading-edge exhibition.

The Mobile World Congress is the premier event for the global mobile industry. This year’s Congress promises to continue its focus on quality attendees and providing exceptional opportunities for industry leaders to do business. The outstanding and compelling conference agenda will see global industry leaders discuss a range of pressing issues facing our industry; the economic climate and strategies to weather the storm; creating an open mobile ecosystem; forward planning for efficient network growth and driving an environmentally sustainable business in adverse conditions.

Add to this an array of exclusive networking opportunities and a stateof-the-art exhibition and you have four days that will entertain, educate and facilitate new business and partnerships. Your invitation extends to a number of highly informative, key GSMA events and value-added seminars, as well as access to the latest technical and strategic information from our projects and initiatives.

We look forward to welcoming you to Fira de Barcelona on 16-19 February 2009!

Sincerely,

Robert G. Conway CEO and Board Member GSMA

Table of Contents • Agenda at a Glance.............................................................................. 4 • Choose Your Pass.......................................................................... 5 • Conference Programme • Day One........................................................................................ 6 • Day Two........................................................................................ 9 • Day Three..................................................................................... 15 • Day Four.............................................................................................. 21 • GSMA Mobile Innovation............................................................... 27 • Global Mobile Awards............................................................................ 31 • GSMA Events.................................................................................. 32 • GSMA Seminars.............................................................................. 35 • Congress Highlights................................................................................ 41 • Event Sponsorship Opportunities.................................................. 44 • 2009 Mobile World Congress Sponsors............................................... 45 • Exhibition Information.................................................................... 46 • Operating Hours............................................................................. 48 • Essential Information............................................................................. 49 • 2009 Mobile World Congress Media Partners....................................... 51 • City Information...................................................................................... 52 • Venue Map...................................................................................... 53

Get the latest information at www.mobileworldcongress.com

Mobile Innovation Keynote

Mobile Innovation Marketplace Event

17.15 - 19.15

Networking Cocktail and Awards Presentation

Break

13.15 - 15.15 Break

09.15 - 12.15

Mobile Application Developer Garage

14.00 - 17.30

Mobile and the World Economy

The New Device Marketplace

Break

Mobile and the Converging World

From E-Government to M-Government the Public Sector Opportunity

Moving Towards an Open Mobile Ecosystem

Developing to Developed Innovation in Mobile Healthcare

Topic Focus

The Business of Mobile 2.0

The Business of Mobile 2.0 Break

Sustaining Growth in Challenging Times

Enterprise - Unwiring the Business Environment

Mobile Innovation Marketplace

08.45 - 12.30

Enterprise - Unwiring the Business Environment

Mobile Innovation Marketplace

14.00 - 17.30

Pricing Strategies for the Unlimited Generation Break

Mobile Segmentation and Branding Future Messaging

Mobile Broadband Defining the Evolution Path

Break

Wednesday 18 Feb

Strategies for Network Evolution

Mobile Internet

Finding the Right Strategy for Location Based Services

Mobile Security and Protection Green: Driving a Sustainable Industry

Topic Focus

Mobilising Open Source Break

Mobilising Open Source

Mobile Money

Mobile Money

08.45 - 12.30

14.00 - 17.30

Mobile Advertising - Moving to the Strategic Level

Business Services Forum Keynote Technology Evolution Keynote

Mobile Backstage and the MoFilm Festival

Break

Mobile Entertainment Keynote Break

Thursday 19 Feb

Mobile Innovation Speed Dating (invite only)

Business Services Forum

Mobile Entertainment and Advertising Demo Session and Networking

Technology Evolution

Strategy

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca�

Technology

Society

4

Exhibitions

08.45 - 12.30

Break

Tuesday 17 Feb

Monday 16 Feb

Agenda at a Glance

Choose Your Pass Select the Congress Pass that’s Right for You Conference sessions run from Monday, 16 February 2009 to Thursday, 19 February 2009.

All Congress passes include access to the exhibition for four days.

Registration After 11 January 2009

Early Bird Before 11 January 2009

Congress Gold Pass You do not want to miss what leaders are saying about the future of the Mobile Industry. Join us for Mobile Innovation, the Mobile Application Developer Garage, CEO Keynotes, Mobile Backstage, or the Mobile Money Forum. More than 40 sessions to choose from! The Gold Pass is the best way to enjoy the event and will give you access to all the conference sessions for four days and the exhibition for four days.

Congress 3-Day Pass Full meeting schedule? This pass gives you the ability to customise your experience. Enjoy any three days at the conference, and the exhibition for four days.

Congress 2-Day Pass Pressed for time? This pass allows you to select the two days that will be of most benefit to you. Enjoy two days at the conference, and the exhibition for four days.

Congress 1-Day Pass Interested in a specific topic or a keynote? A one day pass gives you access to the conference for the day of your choice and the exhibition for four days.

Exhibition Visitor Pass This pass grants you access to the exhibition for all four days.

All prices are net of 16% VAT. GSMA Members and Mobile Innovation Market Members receive a 30% discount off their total invoice!

GSMA members can use group registration to get a single invoice, but are not eligible for the buy three, get one free offer.

The official currency to pay for your registration to Mobile World Congress '09 is the Euro. We accept payment on our registration website, or call centre, by credit card, wire transfer and banker(s) draft.

Get the latest information at www.mobileworldcongress.com

5

Conference Programme

Day One Monday, 16 February 2009 Mobile Innovation Marketplace Event This year the GSMA Mobile Innovation Marketplace will again bring its unique blend of elevator pitches, speed dating, thought-leading keynotes and provocative panel discussions to the Mobile World Congress. Additionally, an exciting new element - the Mobile Application Developer Garage will be introduced.

Mobile Innovation Marketplace Hall 5, Auditorium 2 9:30 AM - 17:15 PM Presented by

Recent Accenture market research finds that wireless networking technology is rapidly diffusing from the telecommunications industry to a broad and diverse set of companies. These "Next Movers" are finding that the addition of networking products such as cars, cameras or power meters profoundly changes how these products are used and valued by the consumer. In bringing their new networked offerings to market, Next Movers are laying the groundwork for a value chain that creates many new opportunities... and challenges... for mobile operators.

Platinum Sponsor

The three-day Mobile Innovation event begins with insights into the latest trends in product & services innovation courtesy of the EMEA leg of the GSMA Mobile Innovation Global Competition.

This will feature the very best innovators from the region competing for recognition across five categories: • Most Innovative Carrier Infrastructure or Platform • Most Innovative Consumer Application or Service • Most Innovative Mobile Application in a Vertical Market • Most Innovative Wireless Device Centric Technology • Most Innovative “True Mobile Start-Up” The participants will already have been shortlisted through a rigorous judging process ensuring the very highest quality and each will face stiff questioning by an expert panel of operator and VC representatives in our very own “Dragon’s Den”. The winners will compete again tomorrow with the winners of previous regional tournaments held during the year for the title of Global Champion.

In addition, the day will feature Nareej Roy, CEO of Hungama, who will lead us through the day beginning with an inspiring keynote address, as well as two executive panels focused on bringing major industry trends to the attention of the innovation community.

Andy Zimmerman, Global Managing Director, Communications Industry, Accenture, will provide insight of the Embedded Mobile Global Landscape and Opportunity with a keynote presentation entitled; "Here Comes Everything".

The first panel entitled ‘The New Embedded Mobile Economy’ is an extension of Andy’s keynote address and will examine the new ecosystem that is developing as mobile connectivity in general and mobile broadband connectivity in particular, is embedded in an ever-growing range of consumer electronic and business products and devices. This is transforming what was once referred to as ‘machine-to-machine’ into one of the most innovative and dynamic areas of industry development. The panel will examine the exciting opportunities this creates for existing players and new entrants, the possible dangers of fragmentation and the emerging business models.

Moderator: • Alan MacIntosh, Partner, ACTA Wireless

Speakers: • Glenn Lurie, President Emerging Devices, AT&T • Andrew Gilbert, Executive Vice President & President, mediaFLO Technologies & Europe, Qualcomm • Andrea Traversone, General Partner, Amadeus Partners

The second panel entitled; "Leveraging Operator Assets for Innovation" will focus on how working with operators benefits the development community and explores over the top models vs. partnerships and what operators are doing to make themselves easier to access.

Moderator: • Rajeev Chand, Managing Director & Senior Equity Research Analyst, Wireless, Rutberg & Co.

Speakers: • Kevin Smith, Senior Technology Strategist, Vodafone • Rich Wong, Managing Director, Mobile Accel • Kate Bennett, Global Head of Internet, Ericsson • Robert M. Juncker, Chief Technology Officer, Gearworks

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

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Conference Programme

Day One Monday, 16 February 2009 12:30 - 13:00

Mobile Application Developer Garage Hall 5, Auditorium 3 09:30 AM - 17:15 PM 09:30 - 10:00

Chair:

Live App Tutorial 2 - "Joint Innovation Lab Mobile Widgets Platform" • Paul Kenny, Head, Joint Innovation Lab (Vodafone)

13:00 - 14:10

Lunch and demo pod visit Chair: • Caroline Lewko, Chief Executive Officer, WIP

• Lisa Whelan, Business Development & Strategy Consultant, UKG Consulting

Keynote Presentation • Jim Balsillie, Co-Chief Executive Officer, Research in Motion

10:00 - 10:45

Panel - “Cross Platform Development” Speakers include: • Tim Haysom, CMO, OMTP • Sanj Matharu, Chief Marketing Officer, Samsung • Alex Linde, Global Programme Manager, Blueprint, Yahoo!

10:45 - 11:15

Live App Tutorial 1 - "Code Less. Create More. Deploy Everywhere" • Henrik Hartz, Qt Product Manager, Nokia • Alessandro Portale, Qt Software Engineer, Nokia

11:15 - 11:45

Refreshments and demo pod visit 11:45 - 12:30

Panel - “The future of the application environment” Speakers include: • Mark Doherty, Developer Evangelist, Adobe • Erik Jacobson, Symbian Senior Product Manager, Nokia • John Burkey, JavaFX Architect, Sun • James Pimentel-Pinto, CEO and Co-founder, agencymobile • Bill Huang, General Manager, China Mobile Research Institute

Get the latest information at www.mobileworldcongress.com

7

Conference Programme Conference Programme

Day One Monday, 16 February 2009 14:10 - 14:15

Presentation - Innovation has a new Home • Andy McGuire, Vice President, Mobile Innovation, GSMA

14:15 - 15:00

Panel - “Driving the Mobile Operator and Developer Partnership” Speakers include: • Giorgio Rossi, Industry Relations Manager - Open OS, Telecom Italia • Kevin Smith, Senior Technology Strategist, Vodafone • Graham Trickey, Senior Project Director (OneAPI), GSMA • Sune Jakobsson, Research Manager, Telenor Research & Innovation

15:00 - 15:30

Live App Tutorial 3 - "One API" • James Aitken, Principal Solutions Evangelist, Aepona

15:30 - 16:00

BREAK 16:00 - 16:30

Live App Tutorial 4 - Building Secure Mobile Applications • Tom Godber, CTO, Masabi • Ben Whitaker, COO, Masabi

16:30 - 17:15

Panel - “Ttaking Apps to Market” Moderator: • Helen Keegan, Founder and Managing Director, Beep Marketing

Speakers include: • Tyler Lessard, Director of Alliances and Developer Relationships, RIM • Kevin Hunter, Director Product Management, Qualcomm Internet Services • Ilja Laurs, Founder and CEO, GetJar • Marc Naddell, VP - Partner & Developer Programs, NAVTEQ

17:15 - 19:15

Cocktail Reception

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Conference Programme

Day Two Tuesday, 17 February 2009 Keynote

Keynote

Sustaining Growth in Challenging Times

Moving Towards an Open Mobile Ecosystem

Hall 5, Auditorium 1 08:45 AM - 10:30 AM

Hall 5, Auditorium 1 11:00 AM - 12:30 PM

The opening Keynote Session will feature leaders of world leading mobile markets giving their perspectives on the current economic climate and its impact on mobile, where they see growth coming from and their plans for sustainable growth internally and externally.

The concept of being “open” has a number of different connotations, each with their own individual challenges and potential for growth. This Keynote Session will see the leaders of some of the world’s most advanced companies discuss how best to open up the mobile ecosystem.

Moderator: Alexander Izosimov, Chief Executive Officer, VimpelCom & Chairman, GSMA

Moderator: Walt Mossberg, Wall Street Journal

Speakers include:

Speakers include:

Cesar Alierta Executive Chairman, Telefonica

Vittorio Colao Chief Executive, Vodafone

Steve Ballmer Chief Executive Officer, Microsoft Corporation

Olli-Pekka Kallasvuo President & Chief Executive Officer, Nokia

Ralph de la Vega Jon Fredrik Baksaas President & Chief Executive Officer, Telenor Group Get the latest information at www.mobileworldcongress.com

President & Chief Executive Officer, Mobility and Consumer Markets, AT&T Mobility 9

Conference Programme Conference Programme

Day Two Tuesday, 17 February 2009 Speakers:

Mobile Innovation Marketplace Hall 5, Auditorium 2 14:00 PM - 17:25 PM Presented by

Platinum Sponsor

• Pam Zuercher, Senior Business Leader Visa Mobile Innovation, Mobile Payments, Visa • Dr Andret Yu Gribov, Chairman and CEO, Cyberplat • Matt Dill, Senior Vice President, Digital Ventures, Western Union • Hannes van Rensburg, Chief Executive Officer, Fundamo • Dominic Endicott, General Partner, Nauta Capital

Strategy

Mobile and the Converging World

The second day of the Mobile Innovation stream will feature the final of the GSMA Mobile Innovation Global Award Competition to find the world's best mobile innovators. It is the culmination of a year-long search that has seen regional finals in the Americas, Asia, Europe and a virtual tournament. In addition, Blums Pineda, Managing Director, Exicon will manage the day as Master of Ceremonies, introducing the opening keynotes and moderating a power panel discussion which will concentrate on those innovations designed to transform business models and bring about changes in the development of the mobile industry.

The Mobile Innovation Global Competition Championship will be complemented by a keynote address from Takeshi Natsuno, the father of imode. Natsuno created the business model that lit the original imode fire and will be expounding the need for technical innovation, which will be matched by innovative thinking around business models. In addition, the panel discussion will concentrate on the hottest service development area – Mobile Money and why it is being seen as one of the biggest future growth areas on the mobile industry.

The panel of the day is packed with leaders in Mobile Money innovation, will discuss the development of the exciting new ecosystem emerging around money from device functionality, to application development; system infrastructure and integration with banking systems and comparisons with Internet banking. It will look at services from remittances to m-payments, the emerging value chains and whether mobile devices really will be the wallets of the future.

Hall 5, Auditorium 1 14:00 PM - 15:30 PM Moderator: • Bengt Nordstrom, Northstream

14:00 - 14:20

Opportunities for Mobile Operators in a Converged World • Sureyya Ciliv, CEO, Turkcell

14:20 - 14:50

Joint Presentation - "Fixed-Mobile Convergence & the Battle for the Building" Speakers include: • Steven Shaw, CEO, Kineto • Yves Tyrode, EVP & Head of TechnoCentre, Orange

14:50 - 15:30

Panel – “Beyond the Silo – Structuring of Consumer Data for Converged Services” Speakers include: • Ronald Raffensburg, Director, Core Network Marketing, Huawei • Stephan Ouaknine, Chief Executive Officer, Blueslice Networks • Suraj Shetty, Vice President, Marketing, Cisco

Moderator: • Gavin Krugel, Director, Mobile Money, GSMA

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

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Conference Programme

Day Two Tuesday, 17 February 2009 Strategy

Technology

Mobile and the World Economy

The New Device Marketplace

Hall 5, Auditorium 1 16:00 PM - 17:30 PM

Hall 5, Room 6 14:00 PM - 15:30 PM

Moderator:

Moderator:

• Tom Wheeler, Managing Director, Core Capital Partners

• Sandeep Pannu, Senior Vice President Telecom Practice, The Nielsen Company

16:00 - 16:20

Presentation - “Operator Strategy during a Downward Trend - Latin America”

14:00 - 14:10

GSMA Awards Presentation

• Jose Maria Alvarez-Palette, Telefonica Latin America

14:10 - 14:30 16:20 - 16:40

Presentation - “Securing Funding & Surviving the Credit Crunch” • Richard Price, Managing Director & Head, Telecoms Team, Lloyds TSB Corporate Markets

16:40 - 17:00

The VC Viewpoint - Is Mobile an Attractive Investment?

• Rich Wong, Managing Director - Mobile, Accel

Presentation - “Delivering a True Internet Experience on a Wireless Device” • Anand Chandrasekher, Senior Vice President & General Manager, Ultra Mobility Group, Intel

14:30 - 14:50

Presentation - “Driving Content Uptake through Hardware and UI Design” • Sony Ericsson

17:00 - 17:40

Panel - “Emerging out of the other Side – Strategies for Survival” Speakers include: • Fausto Boni, General Partner, 360˚ Capital Partners • Didier Bonnet, Managing Director & Global Head, TME Consulting, Cap Gemini • Dato’ Jamaludin Ibrahim, Managing Director, President & Group Chief Executive Officer, TM International Bhd • Lars Klasson, Chief Technology Officer & Senior Vice President, Business Area Mobility Services, TeliaSonera, AB

14:50 - 15:10

Presentation - “A Device for all Seasons - a Modular Approach to Creating the Ideal Device” • Dov Moran, Co-Founder & Chief Executive Officer, Modu

15:10 - 15:45

Panel - “Connecting Anything & Everything - the Potential of Embedded Devices” Speakers include: • Texas Instruments • Mark Edwards, CEO, Mformation • Alberto Ciarniello, VP, Service Innovation, Telecom Italia • John Thode, VP/GM Small Screen Devices, Dell

Get the latest information at www.mobileworldcongress.com

11

Conference Programme

Day Two Tuesday, 17 February 2009 Technology

Society

Creative Solutions for Network Development

From E-Government to M-Government the Public Sector Opportunity

Hall 5, Room 6 16:00 PM - 17:30 PM

Hall 5, Room 3 14:00 PM - 15:30 PM

Moderator: • Keith Mallinson, Founder, WiseHarbor

Moderator: • Ibrahim Kushchu, Associate Professor & Director, Mobile Government Consortium International, UK

16:00 - 16:15

Expert Keynote: “Enriching Mobile Businesses with Technology Solutions” • Mikhael Back, Vice President, Portfolio Management & Strategy, Ericsson

16:15 - 16:30

Presentation - "When is the Right Time to Move to LTE?" • Fred Wright, Wireless Network Products 7 North America Sales Operations, Home & Networks Mobility, Motorola

16:30 - 16:45

Presentation - “Network Sharing - Maximising the Capabilities of HSPA” • Graham Baxter, Chief Technology Officer, 3UK

16:45 - 17:00

Presentation - “The Role of Femtocells - more than just a Capacity Boost?”

• Kris Rinne, Senior Vice President, Architecture & Planning, AT&T

17:00 - 17:15

Presentation - “Creatively Combining GSM & WiMAX in High Growth Markets to Bring New Services to Mass Populations” Speakers include:

14:00 - 14:15

Presentation - “M-Government - an Introduction” • Ibrahim Kushchu, Associate Professor & Director, Mobile Government Consortium International, UK

14:15 - 14:35

Presentation - “The Transition from E-Government to M-Government” • Thiru Andimuthu Raja, Minister of Communications & Information Technology

14:35 - 14:45

Presentation - “Mobile - Bringing the Population Closer to the Information Society” • Hannes Astok, Member of Parliament, Estonia

14:55 - 15:15

Presentation - “Developing a Mobile Society - a Government Perspective” • Antanas Zabulis, President & Chief Executive Officer, Omnitel

15:15 - 15:30

Presentation - “The role of Mobile in the 2008 US Presidential Election” • Howard Stevens, Senior Vice President, International Operations, Sybase 365

• Dr. Khaled Ismail, GSM Services Officer, Orascom Telecom • Karim El Naggar, VP WiMAX Product Group, Alcatel-Lucent

17:15 - 17:40

Group Discussion

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12

Conference Programme

Day Two Tuesday, 17 February 2009 Society

Developing to Developed Innovation in Mobile Healthcare

Hall 5, Room 3 16:00 PM - 17:30 PM

17:25 - 17:40

Presentation - "E-Health Ambition" • Alberto Calero, Director, General Innovación y Servicios, Orange Spain

Topic Focus

Enterprise - Unwiring the Business Environment

Moderator: • Gautam Ivatury, Director, CGAP

16:00 - 16:10

Hall 5, Room 5 14:00 PM - 17:30 PM

Presentation - “M-Health Alliance - Uniting the Industry for Improved Healthcare”

Moderator:

• Dan Carucci, Vice President for Health, United Nations Foundation

• Lars Vestergaard, Research Director, European Wireless and Mobile Communications, IDC

16:10 - 16:25

Presentation - “Making M-Healthcare Services Sociological & Commercial Benefits” • Terry Kramer, Group Strategy & Business Improvement Director, Vodafone

16:25 - 16:55

M-Health - The Commercial Potential 16:25

“MedicallHome - Mexico” • Pedro Yrigoyen, Co-Founder, MedicallHome

16:40

“TeleDoctor - Pakistan” • Dr. Zakludin, Founder, E-Health

16:55 - 17:10

Presentation - “M-Health – Providing Healthcare Services to a Geographically Diverse Population”

14:00 - 14:15

Expert Keynote - “Enterprise - Threats & Opportunities” • Dr. Hugh Bradlow, Chief Technology Officer, Telstra

14:15 - 14:30

“Quantifying the Investment - What are the real Benefits of a Wireless Workplace” British Telecom will present their findings from an Investment in Mobility.

• Rajesh Mahajan, Global Director of Mobility, British Telecom

14:30

Devices & Disruption Presentation & Joint Discussion • Rory O'Neil, Director, Solutions & Alliances, EMEA, Research in Motion • Susan Macke, Global Head, HP Handheld

15:10 - 15:40

BREAK

• Holly Kramer, Group Managing Director, Telstra Product Management

17:10 - 17:25

Presentation - “How Mobility Transforms Healthcare Organisations”

16:00 - 16:20

“Breaking Open the Mobile Business Ecosystem” • Dr. Rakesh Kushwara, Chief Technology Officer & Founder, Mformation

• Christopher Thompson, Senior Director, Mobility Services, Cisco

Get the latest information at www.mobileworldcongress.com

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Conference Programme

Day Two Tuesday, 17 February 2009 16:20 - 17:05

15:10 - 15:50

Panel - “Platforms and Applications for the SME Market”

Panel - “Defining the Two Way 2.0 Value Chain”

• Alfredo Patron, Director, Mobile Communications Business, Microsoft • Mads Skalbo, Chief Operating Officer, Excitor • Chris Osika, Senior Director, IBSG Service Provider Group, Cisco • Gerard Bruen, Director, Enterprise Boive Solutions, Nokia

17:05 - 17:25

"M2M/Embedded - Unwiring Everything!"

• Joe Jumayao, Director, Business Development, Global Smart Services Group, Qualcomm

Speakers include: • Rain Rannu, Co-founder and CEO, Fortumo • Guillamme Ducugis, Chief Executive Officer, Goojet • Ram Kumar, ComCast • Noam Raffaelli, Managing Director, Plaza, Qualcomm Internet Services • Irv Henderson, VP of Product Development - Connected Life, Yahoo!

16:10 - 16:25

Topic Focus

The Business of Mobile 2.0 Hall 5, Auditorium 3 14:00 PM - 17:30 PM

Presentation - “Putting the Mobile Device First” • Dr. Jinsung Choi, Head of Research, LG

16:25 - 16:40

Presentation - “Leveraging the SIM” • Frederic Martinent, Product & Marketing Director, Gemalto

Moderator: • Ajit Jaokar, Chief Executive Officer, FutureText

14:00 - 14:10

GSMA Mobile Awards 2.0 Category Award Winner Presentation 14:10 - 14:30

Presentation - “The Mobile Advantage for Accessing the Web 2.0 Platform from Mobile” • Robert Hamilton, Product Manager, Mobile, Google

14:30 - 14:50

Presentation - “Mobile as the new 2.0 Platform” • Nick Desai, Co-Founder & Chief Executive Officer, Juice Wireless

14:50 - 15:10

Presentation - “Passing the Litmus Test - Engaging with Web 2.0 Customers” • James Parton, New Product Development, Telefonica O2 UK

16:40 - 16:55

Presentation “Mobile Web 2.0 and the Uniqueness that Mobile Offers” • Tony Fish, Chief Executive Officer, AMF ventures

16:55 -17:10

Presentation - “The Address Book as the Ultimate Mobile Social Network Tool” • Pablo Alvarez, Altran

17:10 - 17:50

Panel - “From Operator-Centric to Operator-Enabled Service Development” Speakers include: • Jouko Ahvenainen, Director, Xtract • Avi Scheter, Chief Executive Officer & Co-founder, Fring • Dr. Nagappan Arunachalam, Chief Marketing Officer, NewBay • Mohan Sadashiva, Senior Vice President Marketing, FusionOne • Kevin Smith, Senior Technology Strategist, Vodafone

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14

Conference Programme

Day Three Wednesday, 18 February 2009 Keynote

Mobile Broadband - Defining the Evolution Path Hall 5, Auditorium 1 08:45 AM - 10:30 AM Mobile broadband is the ultimate enabler, but questions remain as to what is driving uptake currently, what the evolutionary path is and how customer behaviour will adapt to being always connected to increasingly faster data streams. This session will seek to outline the future of mobile broadband development and identify the roles of the key value chain players.

Moderator: • Andy Zimmerman, Global Managing Director, Communications Industry, Accenture

Keynote

Mobile Internet Hall 5, Auditorium 1 11:00 AM - 12:30 PM The roll out of mobile broadband networks and devices is enabling a wealth of new services that bring the user closer and closer to a true mobile Internet experience. But what are these services and what advantages does marrying the Internet with mobility bring? Representatives from across the evolving value chain for mobile internet service provision will show what high speed data networks are actually enabling for the mobile user, beyond simple connectivity. Social networks, video sharing, contents creation and dissemination, TV services all take on a new lease of life when empowered with broadband data speeds.

Speakers include:

Moderator:

• Chang Xiaobing, Chairman & Chief Executive Officer, China Unicom • Dick Lynch, Executive Vice President & Chief Technology Officer, Verizon Communications • Simon Beresford-Wylie, Chief Executive Officer, Nokia Siemens Networks • Paul Jacobs, Chief Executive Officer, Qualcomm

• Rajeev Chand, Managing Director & Senior Equity Research Analyst, Wireless, Rutberg & Co

Get the latest information at www.mobileworldcongress.com

Speakers include: • Josh Silverman, Chief Executive Officer, Skype • Sol Trujillo, Chief Executive Officer, Telstra • Vic Gundotra, Vice President, Engineering, Google

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Conference Programme

Day Three Wednesday, 18 February 2009 Strategy

Strategy

Segmentation is a Step, Individualism is the Goal

Pricing Strategies for the Unlimited Generation

Hall 5, Auditorium 1 14:00 PM - 15:30 PM

Hall 5, Auditorium 1 16:00 PM - 17:30 PM

Moderator:

Moderator:

• Paul Goode, Senior Vice President, Joint Industry & Census Solutions, ComScore Inc.

• Mark Page, Partner, AT Kearney

16:00 - 16:20 14:00 - 14:20

Presentation - “Tying Up with other Industries – the Next Stage of Micro Segmentation” • Garrett Johnston, Group Director of Strategic Marketing, MTS

14:20 - 14:40

Presentation - “Achieving Higher Upsell & Cross Sell Success Through Dynamic Segmentation & Targeted Brands” • Ty Wang, Senior Director, Product Marketing, Oracle Communications

Presentation - “The Economics of Mobile Broadband - Three Reasons to be Hopeful” Speakers include: • Ameet Shah, Director, PRTM • Jonas Hogberg, Director, Ericsson Consumer Lab • Johan Bergendahl, Chief Marketing Officer , Ericsson

16:20 - 16:40

Presentation - “Mobile Broadband Pricing Strategies Across Developed & Developing Markets ” • Harri Koponen, President & Chief Executive Officer, Tele2

14:40 - 15:00

Presentation - “The Mobile Youth Market - Opportunities & Issues” • Koichi Araki, Deputy Managing Director, NTT DOCOMO

16:40 - 17:00

Presentation - “Encouraging Subscriber & Revenue Growth in Ultra Competitive Markets” • Ossama Bessada, Chief Commercial Officer, Orascom Telecom

15:00 - 15:20

Presentation - "Statistics and Figures from the Latin American Market" • María José Cantarino de Frías, Corporate Responsibility Manager, Telefonica

17:00 - 17:40

Panel - “The Challenge of Pricing New Content, Services & Applications” Speakers include: • Erik Halberg, President Mobility Services, Telia Sonera • Rafi Kretchmer, Director, AmDocs • Andrew Bud, Chief Executive Officer, AmDocs

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

16

Conference Programme

Day Three Wednesday, 18 February 2009 Technology

Technology

Future Messaging

Mobile Security and Protection

Hall 5, Auditorium 2 14:00 PM - 15:30 PM

Hall 5, Auditorium 2 16:00 PM - 17:30 PM

Moderator:

16:00 - 16:40

• Miles Flint, Non-Executive Director, Sharpcards

Panel “Assessing and Solving the New Security Challenges Posed by Emerging Trends and Technologies”

14:00 - 14:40

Panel - “Devices & Desires” - How are Handsets, UserInterfaces and Portal Strategies Affecting the Mobile Messaging User Experience?

Speakers include: • Christophe Mathey, Director Device Strategy & Product Marketing, Orange • Steven van Zanen, Head of Messaging Futures, Acision • Richard Porter, Head of Voice & Messaging,Telefonica O2 • Brad Bargen, Vice President, Product Development, Nuance Communications

14:40 - 15:00

Presentation - “Where Messaging Convergence is Really Taking us, can there be One Answer to All?”

Speakers include: • Leonid Burakovsky, Director, Mobile & Convergence Marketing, Juniper Networks • Jamie de Guerre, Chief Technology Officer, Cloudmark Inc. • Jan Volzke, Head of Global Marketing McAfee Mobile • Khoi Nguyen, Group Product Manager, Mobile Security Group, Symantec Corp.

16:40 - 17:00

Presentation - “Leveraging your Security Reputation as a Brand; How to Strike the Right Balance between Security & Innovation” • Scott Totzke, Vice President, Global Security Group, Research in Motion

• Dror Bin, Group President, Comverse Products

17:00 - 17:15 15:00 - 15:20

Joint Presentation - “How Operators can Profit from Mobile Enterprise Messaging”

Presentation - “Mobile Payments Security - One Hack and you’re Out” • Sean Moshir, Chief Executive Officer, CellTrust Corp.

Speakers include: • Richard Favero, Chief Executive Officer, Soprano Design

17:15 - 17:30

• Ross Fielding, Executive Director, Mobility Products & Services, Telstra

Presentation - “A Security Model for Mobile Security based on Cloud Computing” • Hadi Nahari, Principal Security Architect, eBay U.S.

15:20 - 15:40

Presentation - “The Sense and Benefits of Messaging for Enterprises and Operators” • Johan Rosendahl, Head of SA Multimedia Brokering, Ericsson

Get the latest information at www.mobileworldcongress.com

17:30 - 17:45

Presentation - “Is Virtualisation the Answer?”

• Glenda M. Dorchak, Chief Executive Officer, VirtualLogix

17

Conference Programme

Day Three Wednesday, 18 February 2009 Society

Society

Finding the Right Strategy for Location Based Services

Green - Driving a Sustainable Industry

Hall 5, Room 5 14:00 PM - 15:30 PM

Hall 5, Room 5 16:00 PM - 17:30 PM Moderator:

Moderator: • Dominique Bonte, Research Director, Telematics and Navigation, ABI Research

14:00 - 14:20

Presentation - “Building value with Mobile Navigation”

• David Sanders, Director, LECG

16:00 - 16:15

Presentation - “Helping the Environment & Helping the Bottom Line” • Mohsen Khalil, Director, World Bank

• Kurt Lyall, Managing Director, Tom Tom Mobile

16:15 - 16:30 14:20 - 15:00

Panel - “Finding the Right Monetisation Strategy for Location Data” Speakers include: • Isalas Sudit, Founder & Chief Executive Officer, LOC-AID • Mark Perini, Development Director, Garmin • Donald Fuchs, Head, Business Development, Broadcom • Michael Halbherr, Vice President, Location-Based Services, Nokia • Olivier Laury, Content Director, Bouygues Telecom

Presentation - “Operating a Green Network, Opportunities & Risks” • Dr, Hans Wijayasuriya, Chief Executive Officer, Dialog Telekom

16:30 - 16:45

Presentation - “Green Wireless - Hype & Reality” • Mr. Katsuhiro Nakamura, Senior Vice President, Member of the Board of Directors & Managing Director, Corporate Affairs & Corporate Citizenship Departments, NTT DOCOMO

15:00 - 15:40

Panel - “Evolving Location Technology - Where Do We Go from Here” Speakers include: • Hervé Buret, Solution & Applications Director, Thales • Ian Reiter, Senior Product Manager, Digital Globe • Franklin Selgert, Senior Innovation Manager, KPN • Stephen Stutt, Chief Executive Officer, TruePosition • Ken Denman, Chief Executive Officer, Openwave

16:45 - 17:00

Panel - “Improving the Green Credentials of Mobile Devices & Accessories” • Mitti Storckovius, Director, Environment, Nokia • Elaine Weidman, Senior Vice President, Corporate Responsibility, Ericsson • Mats Pellback-Scharp, Head of Corporate Sustainability, Sony Ericsson • Joseph Lorenz, Nokia Siemens Networks • Anthony Goonan, Director, Telstra Wireless

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

18

Conference Programme

Day Three Wednesday, 18 February 2009 Topic Focus

Mobilising Open Source Hall 5, Auditorium 3 14:00 PM - 17:30 PM Moderator: • Kaj-Erik Relander, Partner, Accel Partners

14:00 - 14:20

Expert Keynote - “Creating an Open Mobile Ecosystem” • Marco Boerries, Senior Vice President, Connected Life, Yahoo!

16:00 - 16:20

Presentation - “Building the Best in Class - Examining the Impact of Android and the Future Roadmap” • Richard Miner, Director, Mobile Platforms, Google

16:20 - 16:40

Presentation - “Open Source Operating Systems Challenges & Opportunities” • Lee Williams, Executive Director, Symbian Foundation

16:40 - 17:00

Presentation - “Turning to the “Open” Side - Challenges, Drivers, Benefits & Pitfalls” • Sean Kane, Global Head of Mobile, Bebo

14:20 - 14:40

Presentation - “Enabling Mobile Web 2.0 through Open Source” • Mike Muller, Chief Technology Officer, ARM

14:40 - 15:00

Presentation - “Open Source as the Building Block for Efficient & Cost Effective Innovation.”

• Dr. Tomihisa Kamada, Chief Technology Officer, Access

17:00 - 17:40

Panel - “The Business Case for Open Source” Speakers include: • David Rivas, Vice President, Technology Management, Devices Research & Development, Nokia • Simon Wilkinson, Chief Executive Officer, Purple Labs • Morgan Gillis, Executive Director, LiMo Foundation • Masanobu Yoshida, Senior Vice President - Product and Service Division, Softbank

15:00 - 15:40

Panel - “Exploring the Impact of Open Source on Relationships across the Mobile Value Chain” Speakers include: • Patrick Curran, Chair, Java Community Process (JCP) Program, Sun Microsystems • Christy Wyatt, Vice President, Ecosystem & Market Development, Devices, Motorola • Fabrizio Capobianco, CEO, Funambol • Yves Maitre, Senior Vice President, Group Devices, Orange • Florian Seiche, Vice President, HTC Europe

15:40 - 16:00

BREAK

Get the latest information at www.mobileworldcongress.com

19

Conference Programme

Day Three Wednesday, 18 February 2009 Topic Focus

Mobile Money Hall 5, Room 6 14:00 PM - 17:30 PM

15:20 - 15:35

Presentation - “The Next Developing Market Opportunity; Banking the Unbanked” • Ignacio Mas, Deputy Director, Financial Services for the Poor, Bill and Melinda Gates Foundation

15:55 - 16:35 Moderator: • Michael Knott, Partner, Accenture

Panel - “Addressing the Consumer’s Emotional Barrier to Making Payments by Mobile” Speakers include:

14:00 - 14:20

Expert Keynote - “Mobile Money on the Move Exploring the Strategic Advantages for a Telecom Operator in the New Money Value Chain” • Boris Nemsic, Chief Executive Officer, Telekom Austria Group

• Geoff Barker, Strategic Propositions Manager, Mobile Payments, CPP Group Plc. • Francesco Rovetta, Director, eBay Mobile • Patrice Hertzog, Payment Systems, Credit Mutuel CIC Bank • Hannes van Rensburg, Chief Executive Officer, Fundamo

16:35 - 16:55 14:20 - 14:35

Expert Keynote • Tim Attinger, Senior Vice President, Global Product Innovation, Visa

Presentation - “Next Generation Banking: Mobility as Part of the Overall Business Strategy” • Steve Kietz, Chief Executive Officer, Mobile Money Ventures

16:55 - 17:35 14:35 - 14:50

Presentation - “Leveraging New Technologies to Facilitate Mobile Shopping” • Matthew Talbot, Vice President of mCommerce, Sybase 365

Panel - “Technology Debate - What will be the Enabling Technology for Mobile Payments?”

Speakers include: • Jeremy Belostock, Sales and Marketing Director NFC, Nokia • Claire Maslen, Head of NFC, O2 • Nicolas Levi, Payment & Contactless, Orange

14:50 - 15:05

Presentation - “The Financial Crisis & Mobile Banking - an Opportunity to do Well by doing Good” • Elizabeth Littlefield, Chief Executive Officer, CGAP

15:05 - 15:20

Presentation - “The Secret to Strengthening the Mobile Money Chain - the Importance of Network Transformation & QoS” • Michael O’Malley, Director, External Marketing, Tellabs

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

20

Conference Programme

Day Four Thursday, 19 February 2009 11:00 - 11:30

Keynote

Mobile Entertainment - Unwired Hall 5, Auditorium 1 08:45 AM - 11:30 AM Moderator: • Ralph Simon, Chairman Emeritus & Founder, Mobile Entertainment Forum - Americas

MOFILM Award Ceremony Introduction: • Andy Baker, Chief Executive Officer, MOFILM

Comments: • Wayne Brannon, Chief Marketing Officer, Chevrolet

MOFILM Award Finalists - Clips Grand Prize Award, Kevin Spacey Close - Ralph Cochrane, MOFILM

09:00

Chris DeWolfe, Chief Executive Officer, MySpace

Olaf Swantee,

Make the most of the Mobile World Congress 2009 by downloading the Official Event Guide for Mobile Devices

Senior Executive Vice President, Personal Communications Services, Orange

The guide allows you to:

09:20

09:50 - 10:00

MOFILM Introduction • Ralph Cochrane

• Find an Exhibitor • Locate Facilities and Services • View the Congress Agenda • Locate Halls and Zones • Locate Registration areas The guide works on a variety of handsets* and is stored as an application on your device.

10:00 - 10:20

Interview - Kevin Spacey, Actor/Director,

by Adrian Finneghan, CNN Anchor

10:20 - 11:00

To download the official Mobile Event Guide simply text GUIDE to +44 7786 201 765 *The guide is compatible with over 260 devices including BlackBerry.

It is not available for the iPhone. The guide can be deleted from your mobile after the event.

MOFILM Panel - “Harnessing the Potential of the 4th Screen” Moderator:

EXHIBITORS SEARCH

• Jeffrey Merrihue, MOFILM

Speakers include: • Kevin Spacey, Actor/Director • Miss Tang Lijun, Managing Director, Shanghai International Film Festival • Christiane Veijilo, Head of Innovation, Nordic Region, 3 • Alex Barkaloff, Executive Producer, Digital Media, Lionsgate

Get the latest information at www.mobileworldcongress.com

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21

Conference Programme

Day Four Thursday, 19 February 2009 Mobile Backstage and the MoFilm Festival Hall 5, Auditorium 1 12:00 AM - 16:00 PM

12:30 - 12:50

Presentation - “The Potential of Music on Mobile” • Ty Roberts, Senior Vice President & Chief Technology Officer.

Gracenote

12:50 - 13:30

Panel - “The Mobile Music Cost Play”

Mobile Music - Access all Areas Moderator: • Ralph Simon, Chairman & Founder, The Mobilium Group & Chairman Emeritus & Founder, MEF – Americas

12:00 - 12:30

Interview - “Strengthening & Distributing Messages through Music” Speakers include: • Will.I.am, Writer, Producer & Founder & Chairman, Dipdive • Steve Koskie, Producer, Dipdive

Speakers include: • Rob Lewis, Chief Executive Officer, Omnifone • Jeff McDowell, Vice President, Global Alliances, Research in Motion • Martin Blomkvist, Head of Content Acquisition & Partner Acquisition, Sony Ericsson

13:30 - 14:30

LUNCH 14:30 - 15:15

Panel - “The New Mobile Gaming Experience” Moderator: • Maarten Noyons, Chief Executive Officer & Founder, IMGA

Speakers include: • Alex Caccia, Chief Executive Officer, Ideaworks 3D • Volker Hirsch, Chief Executive Officer, Connect2Media • Xavier Carillio Costa, Chief Executive Officer, Digital Legends Entertainment • Dan Keegan, Head of Games, Orange

15:15 - 16:00

Panel - “Mobiles’ Role in the Changing Face of Broadcast” Speakers include: • Simon Spanswick, Chief Executive, The Association for International Broadcasting • Hugo Giralt Echevarria, Director, Relational & Interactive Marketing, Telefónica España • Stanislas Leridon, Internet & New Media Director, France24 • Jonathan Marks, Principal, Critical Distance • Richard Titus, Controller, Audio & Music, BBC • Sean Kane, Global Head of Mobile, Bebo Inc.

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

22

Conference Programme

Day Four Thursday, 19 February 2009 Mobile Advertising - Moving to the Strategic Level Hall 5, Auditorium 3 12:00 AM - 16:00 PM Moderator: • Patrick Parodi, Chief Marketing Officer, Amobee

12:00 - 12:30

Joint Presentation - “Making the Link between Consumer Attitudes & Activities - the Science of Measurement” Speakers include: • Jesse Goranson, SVP Mobile Media, The Nielsen Company (tbc) • Paul Goode, Senior Vice President Joint Industry & Census Solutions, comScore Inc.

12:45 - 13:30

14:30 - 15:15

Panel - “What Does a Successful Mobile Campaign Look Like?”

Moderator: • Jim Cook, Editor, MobiAD News

Speakers include: • Marc Mielau, Innovation Manager, Mobile Marketing, BMW • Alexandre Mars, Chief Executive Officer, Phonevalley • Peter Sells, Head Mobile Development, BBH • Dan Rosen, Head, Mobile, AKQA

15:15 - 16:00

Panel - “The New Enablers” Speakers include: • Iain McCready, Chief Executive Officer, Neomedia • Thor Johnson, Senior Vice President, Media Markets, Gypsii • Colm Healy, Vice President & General Manager, Xiam Technologies, Qualcomm • Ross Fielding, Executive Director, Telstra • Chris Wade, Executive Chairman, Mobile Acuity

Panel - “Crossing the Chasm to Strategic Spend” Moderator: • Paran Johar, Chief Marketing Officer, Jumptap

Entertainment & Advertising Demonstration & Networking Session

Speakers include: • Cenk Serdar, Chief VAS Management Officer, Turkcell • Timo Ahopelto, Head of Strategy, Blyk • Todd Tran, Chief Executive Officer, Joule • Antonio de la Rosa Breva, Consume & Online Marketing, Microsoft • Valerie Itey, Mobile Marketing Director, UM Digital

13:30 - 14:30

LUNCH

Hall 5, Level 0 16:00 PM - 17:30 PM A demonstration session dedicated to conference delegates from Thursday's streams: • Showcasing the best products and services from innovative companies representing mobile entertainment and advertisin • Enabling both delegates and speakers to meet in a relaxed and informal atmosphere • Providing a valuable finale to Mobile World Congress 2009 Demonstration Companies: MOFILM, Fizzback, Bebo, Omnifone, Gypsii, Amobee, Mobile, Acuity, NEOMEDIA

Get the latest information at www.mobileworldcongress.com

23

Conference Programme

Day Four Thursday, 19 February 2009 Business Services Forum developed with TM Forum Hall 5, Room 6 09:00 AM - 16:10 PM

• A. Sreedhar, General Manager, TTSL (Tata Teleservices Limited) • Rajeev Singhai, Head of OSS, Reliance Communications

11:30 - 12:30

Panel - “Service Orientated Architecture in Practice Deployment Models” Speakers include: • Erzébet Erdélyi, Deputy Director, IT, T-Mobile Hungary • Markus Doetsch, Head, Product IT & Development, Swisscom

Moderator:

12:30 - 14:00

• Rob Rich, Managing Director,Transformation Information Resource Center, TM Forum

LUNCH

09:00 - 09:10

14:00 - 14:50

Winner of the Global Mobile Award, BSS Award Category - Announcement and Prize Giving

Panel - “Addressing the Customer Experience; What Investments make Sense in the Current Financial Climate”

09:10 - 09:50

Panel - “Service Exposure & Partner Enablement” Moderator: • Peter Mottishaw, Partner & Senior Analyst, Analysys Mason

Speakers include: • Tom Clayton, CEO and President, Bubble Motion • Ty Wang, Senior Director, Product Marketing, Oracle Communications • Gianni Canal, Service Layer & Messaging Innovation & Engineering, Head, Telecom Italia

09:50 - 10:50

Panel - “Standards & Frameworks” Speakers include: • Matts Sporre, Head of Production & Technology Strategy, Mobility Services, Telia Sonera

Speakers include: • Mike Morash, Director, Product Line Management – Network Access Control Products – Bridgewater Systems • Milan Hain, Chief Technology Officer, T-Mobile Solvensko • Jean-Pierre Gaillat, Professional Services Managing Vice President, OSS/BSS & Software Integration, Alcatel-Lucent

14:50 - 15:30

Panel - “Now is the Time to Evolve the Billing Structure” Speakers include: • John Trembley, Vice President, Marketing, Xeround • Bernd Freir, Director, Telecoms & Media, Logica • Haim Zelikovsky, Vice President, Revenue Management Products, Amdocs • Joe Hogan, Chief Technology Officer & Co-Founder, Openet

• Joseph Ziskin, Vice President, Corporate Strategy, IBM

15:30 - 16:00

• Ken Dilbeck, Director, Technical Program TM Forum

Panel - “Service Delivery Platforms & the Advent of Mobile Advertising”

10:50 - 11:30

Speakers include:

Panel - “Success in a Hyper-Growth Market - Chasing the High Growth Markets Stats with a Flexible System that Works”

• Vishwanath Alluri, Chairman, Chief Executive Officer & Founder, IMImobile • Barnd Kaponig, Principal Engineer & Chief Technologist for Service Delivery Platforms. Sun Microsystems • Uwe Pützschler, Head of Global Service Delivery Framework (GSDF) Program, Nokia Siemens Networks • Christian Möws, Managing Consultant, Detecon International GmbH

Speakers include: • Lucas Skoczkowski, Chief Executive Officer, Redknee • Patrick McCarthy, Vice President, Global Marketing, Global Solutions Marketing, Telcordia

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

24

Conference Programme

Day Four Thursday, 19 February 2009 Technology Evolution developed with NGMN Hall 5, Auditorium 2 09:00 AM - 17:00 PM

09:00 - 10:20

Keynote Sessions: “Setting the Expectations for Next Generation Networks” Moderators: • Alex Sinclair, Chief Technology Officer, GSMA • Peter Meissner, Chief Operating Officer, NGMN

Speakers include: • 09:05 Vivek Badrinath, Chief Technology Officer, FT/Orange & Chairman, NGMN Board • 09:20 Marc Rouanne, Head, Radio Access Division, Nokia Siemens Networks • 09:35 Shen Donglin, Vice President, Wireless Technology and Marketing, ZTE Corporation • 09:50 Panel Discussion with Keynote Speakers

10:20 - 10:30

10:45 - 11:20

Panel – “Deployment Strategies” Speakers include: • Mats Lundback, Head of Technical Development, Mobility Services, Telia Sonera • Emin Güdenli, Head of Radio Networks, T-Mobile Europe & Technical Director, T-Mobile UK, T-Mobile • Tan Zhu, Vice President, Global Wireless Product Line Management, Huawei • Hanna Sibley, Product Manager, LTE, Ericsson

Interoperability & Roaming 11:20

Presentation - “LTE’s Place in Technology Evolution” • Adrian Scrase, Chair, 3GPP

11:40

Presentation - “Roaming Requirements for LTE” • Reinhard Kreft, Head of Standardisation & Industry Engagement, Vodafone

12:00

Presentation - “Harmonized Development of FDD & TDD Drives the Success in Next Generation Mobile Network” • Bill Huang, General Manager, China Mobile Research Institute, China Mobile

Global Mobile Award Presentation

Trials & Testing 10:30 - 10:45

BREAK

12:20

Presentation - “Vendor Interoperability”

Drivers & Success Factors for the Deployment of NGMN

• Julius Robson, Chairman, LTSI Proof of Concept Group, Nortel

12:40 Moderator: • Gabriel Brown,Senior Analyst, heavy Reading

Presentation - “Technical Challenges in LTE Interoperability Testing & Field Trials” • Anton Messmer, Director of Subdivision Mobile Radio Testers, Rohde & Schwarz

13:00

LUNCH

Get the latest information at www.mobileworldcongress.com

25

Conference Programme

Day Four Thursday, 19 February 2009 Key Technical & Business Aspects of Network Evolution Moderator: • Ricky Watts, Director of Strategy & Innovation, AIRCOM International

16:00

Presentation - “Software Defined Radio - a 3G Dream, a Next Generation Requirement?”

• Thomas Kaiser, Chief Executive Officer, mimoON

16:20

Panel - “Beating the Backhaul Challenge” Network Operations & Rollout Realities 14:00

Presentation - “The Role of QoS in Next Generation Mobile Networks” • Juan Cambeiro, Innovation Analyst, Telefonica

14:20

Presentation - “Deployment Realities of LTE” • Seizo Onoe, Senior Vice President, Managing Director, R&D Strategy Department, NTT DOCOMO

Speakers include: • Arnaud Cauvin, Mobile Backhaul Evolution Program Manager, FT/Orange • Philippe Dumont, Alcatel - Lucent • Giacomo Mirelli, Director of Optics, Chief Technology Officer for Mobile Evolution Transport Architecture, Carrier Business Group, Alcatel-Lucent • K. Jay Miyahara, General Manager, Mobilefone Solutions Division, NEC • Ben MacCahill, Head of Mobile Strategy, Tellabs • Larry Lang, Vice President & General Manager, Services & Mobility, Cisco

14:40

Presentation - “Next Generation RAN Architecture Challenges” • Ibrahim Gedeon, Chief Technical Officer, Tellus

15:00

Presentation - “Self Organizing Networks: Reducing OPEX End-to-End , Day in Day Out” • Vish Nandlall, Chief Technical Officer, Wireless, Nortel

Terminals – Development & Timescales 15:20

Presentation - “Mobile Broadband Consumer Electronics Devices - Now & Beyond” • Dr. Jinsung Choi, Vice President, Head of MCTR (Mobile Communication Technology Research) Lab, LG

15:40

Presentation - “LTE & the Embedded Market” • Derek Aberle, Executive Vice President and President, Qualcomm Technology Licensing, Qualcomm

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

26

GSMA Mobile Innovation

Yesterday’s innovations have shaped the mobile industry of today. But what about tomorrow? Find out at the Mobile Innovation streams where the GSMA Mobile Innovation Market will showcase the innovations that will shape the mobile industry landscape of the future.

The Mobile Innovation Market is unique to the mobile communications industry, bringing together developers and inventors of the globe’s most innovative products, services and technologies, operators, the investor, venture capital community and vendors.

Over three days, the Mobile Innovation Market will focus on creating business opportunities for innovators and promoting the World’s innovation developments and opportunities through a number of exclusive initiatives: • A focused conference agenda featuring high-level speakers from across the operator, investment, vendor and mobile innovation communities • “Pitch” presentations from cutting-edge, top innovators who will present their innovations to a panel of industry judges • Invitation-only “Speed Dating” sessions for shortlisted innovators with key decision-makers from the operator, investor and vendor community • Innovation Zone – an exhibition showcasing the latest applications, services and technological advancements from the World’s foremost innovators To learn more about the GSMA Mobile Innovation Market, visit www.mobileinnovation.org

Platinum Sponsor

Get the latest information at www.mobileworldcongress.com

27

GSMA Mobile Innovation

2009 GSMA Mobile Innovation Global Award Competition Last year, the GSMA Mobile Innovation Market launched a worldwide tournament-style competition whereby one innovative company will earn the title of “2009 Global Champion” during the GSMA Mobile World Congress.

This competition provides the opportunity for emerging technology companies to present ideas to leading industry investors, equipment vendors, and mobile operators – and compete to win the global title.

The EMEA Tournament begins on 16 February where 15 Top Innovators battle it out to become the last two Global Finalist contenders for the Global Competition Championship. The winners of the 2009 Mobile Innovation Global Award Competition – EMEA Tournament will be announced during an evening networking event and ceremony, Monday, 16 February. Seven Global Finalists, selected at tournaments in the Americas, Asia, and EMEA, as well as a virtual online tournament, will be held on 17 February. The Competition will culminate with the announcement of the Mobile Innovation Global Champion at the Gala Dinner & Awards Night on Tuesday, 17 February at the National Palace in Montjuic .

EMEA – Tournament Pitch Presentations

Global Championship Pitch Presentations

Monday, 16 February 2009 Hall 5, Auditorium 2

Tuesday, 17 February 2009 Hall 5, Auditorium 2

EMEA Tournament Awards Presentation

Global Championship Awards Presentation During the Gala Dinner & Awards Night

Monday, 16 February 2009 Hall 5, Auditorium 2

Tuesday, 17 February 2009 National Palace in Montjuic

Platinum Sponsor

Get the latest information at www.mobileworldcongress.com

29

Global Mobile Awards

The GSMA’s Global Mobile Awards 2009, is open to all players in the mobile eco-system that develop and serve the mobile market with compelling products, applications, services, and content. The awards provide the opportunity to showcase to the world, the very best mobile services, products and initiatives that are fuelling and growing the industry. That is why these awards are so fiercely contested and highly coveted and now an established centre-piece of the World's largest and most successful mobile industry event, the Mobile World Congress.

This year, the awards include many new categories, reflecting the hottest areas of growth, competition and opportunity across the mobile World. For example; Best Mobile Internet Service, reflects the momentum underlying the convergence of the web and mobile platforms, Best Mobile Money Service showcases early successes for money transfer, Mobile Payments and Micro-credit services and Best MobileTV service for new broadcast and video on demand TV programming on mobile devices. Recognising that climate change has become one of the defining issues

of our era, the GSMA announces the first ‘Green Mobile Award’ category, as well as the CEO’s Award for Outstanding Contribution to the Environment, an award that recognises personal or organisation-wide commitment to environmental responsibility on a significant scale. Nominations for the awards will be announced in January 2009.

Gala Dinner & Awards Night

The 14th annual Global Mobile Awards will culminate with the winners’ presentation, during the starstudded, Gala Dinner & Awards Night on Tuesday, 17 February 2009. The Gala Dinner takes place in the spectacular setting of the National Palace which overlooks the Fira, the congress location. The evening will include exclusive entertainment, and special guest appearances from leaders in the mobile and entertainment industry as well as a few surprises. To book your seat or table on-line, visit www.globalmobileawards.com.

Platinum Sponsor

Host Sponsor

Green Mobile Award Sponsor

Marketing and Promotion Sponsor

Innovation Award Category Sponsor

Content Award Category Sponsor

Best Mobile Handset/Device Category Sponsor

Get the latest information at www.mobileworldcongress.com

31

GSMA Events

Leadership Summit and Government Mobile Forum Monday, 16 February 2009 09:00 AM - 17:30 PM National Palace in Montjuic The GSMA Leadership Summit, which incorporates the GSMA AGM, is a unique event where CEOs from all across the globe gather to discuss industry priorities with their peers. For the first time, we are combining this prestigious event with our Government Mobile Forum with over 55 government delegations from five continents already confirmed.

This new event format brings together Ministers and Government representatives as well as our Associate Member CEOs to discuss the telecom route out of the economic crisis and the long-term sustainability of our industry’s growth through panel discussions and presentations. This will ensure that Ministers hear about priorities directly from our industry leaders and that we gain a greater understanding of government agenda and objectives through open discussions.

• Be a member of Government or regulatory authority

personally invited by the GSMA CEO. For more information about the 2009 GSMA Leadership Summit and Government Mobile Forum, please contact: LSGMF@gsm.org

Platinum Sponsor

Silver Sponsor

Gold Sponsor

Ministerial Programme Sponsor

Host Sponsor

The event takes place ‘behind closed doors’ in the magnificent setting of the National Palace Montjuic, which overlooks the Fira, home to the Mobile World Congress. Each invitation is personally addressed and all those attending are selected based on strict criteria to maintain the high quality and integrity of the event.

To attend the GSMA Leadership Summit, a delegate must satisfy at least one of the following criteria: • Be an active CEO of a member, or a CEO of a

parent or holding company of a corporate group in the case of a full operator member.

• Be a member of the supervisory board of directors,

or governing body of a member, or in the case of a full operator member of a parent or holding company, of a corporate group.

• Be the active CEO of an associate member or a

member of the board of an associate member company, and/or the head of the eligible mobile division of an associate member company.

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

32

GSMA Events

Global People Initiative

Mobile Innovation Speed Dating

Monday, 16 February 2009 09:00 AM - 18:00 PM

Wednesday, 18 February 2009 09:00 AM - 18:00 PM

The 3rd annual meeting of senior HR leaders within the MNO industry, this full-day event will engage HR decision makers to discuss and proactively approach business and HR strategy for the telecom industry. Sessions will highlight and strategise on key human capital issues facing the industry. (Invitation only)

Patterned loosely after the social "speed dating" concept, the event, presented by the GSMA Mobile Innovation Market, provides a forum for investors and entrepreneurs to meet each other in a series of private, one-on-one meetings. The purpose of speed dating is to give the “Innovator” organizations increased exposure within the mobile eco-system. In addition, they receive coaching and advice from major players on how to take their business to the next level, and what it takes to get the attention of investors and partners. These sessions will take place in a controlled environment where each Innovator (“Datee”) will circulate in groups of 10 from table to table to have a one-onone, intimate conversation. Speed Dating is an invitationonly event for Mobile Innovation Market members.

CMO Forum Wednesday, 18 February 2009 11:00 AM - 17:30 PM The GSMA CMO Forum, developed with the support of the Global 50, is an exclusive, invitation only event that will hear and encourage interaction on strategic discussions regarding the opportunities mobile presents for other industries to engage more effectively with their customers. Key themes include the personal and direct engagement of consumers through advertising and marketing, entertainment, social networking and mobile financial services. It features thought leaders from within and outside the mobile industry that are forging these new markets and establishing mobile as a valuable new channel to market. Invitation only.

Get the latest information at www.mobileworldcongress.com

33

GSMA Seminars

Mobile Money Transfer Seminar

Mobile Broadband for all: Showcasing the Economics of deploying HSPA for Growth

Monday, 16 February 2009 09:00 AM - 18:00 PM

Monday, 16 February 2009 10:30 AM - 13:00 PM

With mobile phones outnumbering ATMs by two thousand to one, the GSMA’s Mobile Money Transfer initiative (MMT) provides the platform for mobile technology to become the key enabler in sending remittances around the world. This seminar will share the key learnings from the initiative since its inception two years ago and provide a forum for mobile operators and other industry stakeholders to explore how they can capitalise on the MMT opportunity. Delegates will hear from the GSMA, mobile operators and other leaders in the MMT value chain on a number of topics including – the business case for MMT, experience from MMT deployments to date, the regulatory landscape, the industry assets that are available today to support mobile operators in rolling out MMT services, and the future strategy for mobile financial services. Open to all.

Interconnect Business Performance Improvements Monday, 16 February 2009 10:00 AM - 12:30 PM The seminar will demonstrate a variety of interconnect quality improvements and OpEx optimisations that can result from the use of SIP-I as the signalling protocol of choice for voice inter-working in IP networks. C-Level and Senior Managers from operators and carriers responsible for the development of infrastructure solutions and interconnection strategies will benefit from the comprehensive agenda that includes updates on the GSMA’s IPX (IP eXchange) Packet Voice Interworking, a detailed review of the recently published White Paper on PVI and lessons learned from the latest series of the GSMA’s SIP-I trials. Networking time to discuss future developments with the leading vendor and operator stakeholders will be included. Open to all but not Press/Media.

Get the latest information at www.mobileworldcongress.com

Using key speakers from the vendor community to explain the economics and operator case studies from around the world to show the reality, this seminar will show all the elements ensuring success of the Mobile Broadband business case. There is also an update on the release of China and Indian 3G licenses.

Open to all.

Mobile Broadband Evolution Seminar: Do All Roads Lead to LTE? Monday, 16 February 2009 14:30 PM - 17:00 PM Explaining the various paths to future broadband technologies and determining whether the industry will converge on LTE. This seminar will provide an overview of the complete eco-system around Mobile Broadband from the requirements from operators to adopt higher speed networks to end user devices and the services that will delivered. It will also investigate the various paths that operators can choose in moving forwards and discuss the merits of each technology and the reasons behind some choices to stay with HSPA and others to adopt LTE.

Pay-Buy-Mobile Seminar Monday, 16 February 2009 15:30 PM - 18:30 PM The seminar will provide delegates with the key results to-date and record the overall progress of the M-

35

GSMA Seminars

Payment Trials and Pilot programmes underway around the World. It will highlight the roadmaps for Single Wire Protocol (SWP) handsets from handset manufacturers that are vital to the deployment of services as well as focus on commercial rollouts and commercial service initiatives from around the World. Key players representing all aspects of the M-Payment eco-system will debate and give their expert insight into the very latest market opportunities and forecasts. Open to all but not Press/Media.

Mobile Money Forum Tuesday, 17 February 2009 09:00 AM - 13:00 PM The industry has moved beyond the definition and technicalities of mobile money into real deployments and commercialisation. This session will provide more detail on the GSMA's future strategy for mobile financial services. Delegates will hear from the GSMA and leading players in the mobile money value chain and will learn about proven and researched mobile money strategies for developed and developing markets. Is there an opportunity for mobile money in developed markets?

How can mobile be used to financially connect the unbanked population in developing markets for the first time?

Open to all.

The OneAPI Seminar - Accessing Operator Assets and Capabilities for Application Developers Tuesday, 17 February 2009 09:30 AM - 12:30 PM This seminar will explain the progress of the GSMA’s 3rd Party Access project which has developed the Open Network Enablers API (OneAPI) that allows application developers to access multiple operators on a global basis using a common set of APIs. Using the OneAPI, an application developer can make API calls to the operator networks to include new functionality in their applications like sending messages, getting a location of a phone or charging a service to a specific phone bill. By invitation only. E-mail oneapi@gsm.org to request invite.

Mobile Alliance Against Child Sexual Abuse Content Drop In Information Center Tuesday, 17 February 2009 10:00 AM - 16:00 PM To counter the threat of mobile networks being misused to access or distribute child sexual abuse content (child pornography), the GSMA announced the launch of the Mobile Alliance against Child Sexual Abuse Content in February 2008. One year on, at the Mobile World Congress 2009, the GSMA will be holding a one-day drop-in ‘Info. Centre’ to provide further information for operators wishing to join the growing list of members of the Alliance. Visit the ‘Info. Centre’ in L2, Office 2, Hall 5 on Tuesday, 17th February to learn more about the objectives and work of the Mobile Alliance and hear from operators who have been actively implementing measures to obstruct the use of the mobile environment by individuals or organisations wishing to consume or profit from child sexual abuse content. Open to all.

Mobile Broadband Innovation in Devices Tuesday, 17 February 2009 10:00 AM - 12:30 PM Industry leading PC Notebook manufacturers, technology providers and operators will present on the latest product and marketing initiatives that are making Mobile Broadband one of the key growth engines for the Mobile and PC OEM industries – united under the GSMA’s Mobile Broadband Service Mark launched in September 2008. They will share their opinions on any remaining barriers for take-up, the products and features needed to further enhance the concept of mobility and on how market opportunity can be translated into new products.

Also included will be explorations and case studies of the way in the Mobile Broadband proposition and Service Mark can be used in an operator’s marketing portfolio.

Open to all.

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

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Conference Programme GSMA Seminars

PIM Showcase Connecting Communities

Green Power for Mobile Seminar

Tuesday, 17 February 2009 14:00 PM - 16:30 PM

Wednesday, 18 February 2009 09.30 AM - 12.30 PM

The purpose of the event will be to provide the audience with interesting and engaging demonstrations services that provide examples of the success being achieved and, importantly, will incite confidence and excitement about the potential of PIM in the future. It will include a series of presentations and demos from at least 3 PIM vendors with their operator customers. Open to all.

Rich Communication Suite (RCS) Seminar Wednesday, 18 February 2009 09:30 AM - 12:30 PM The GSMA’s Rich Communication Suite (RCS) Seminar will give a comprehensive update and practical demonstration of the GSMA’s RCS programme. The seminar’s in-depth agenda will: highlight and explain the business benefits RCS will bring for operators, review the core services included in RCS, give the latest updates on inter-operability testing and present practical demonstrations of RCS in use. It will also include discussions concerning the roadmap and future plans for RCS. This is an opportunity to meet many of the key supplier and operator stakeholders involved in RCS and to discuss your interest or involvement with the companies who are leading its development. Open to all but not Press/Media.

Get the latest information at www.mobileworldcongress.com

Future growth for emerging market operators will come from areas where there is little or no access to grid electricity.

With high costs for purchasing and transporting diesel fuel to generator sites, operators are looking to renewable green power. This seminar provides the opportunity for delegates to explore how renewable energy solutions can be used to expand network coverage to off-grid areas and reduce operating expenditure, while minimising the impact on the environment. Attendees will hear from mobile network operators and alternative energy providers who have successfully deployed green power solutions to connect the unconnected. Open to all.

Open Connectivity: Delivering High Quality Roaming and Interworking Wednesday, 18 February 2009 10:00 AM - 13:00 PM The GSMA Open Connectivity and Global Roaming Quality programmes have now entered their go-to-market phase.

During this seminar leading operators, vendors, and the GSMA will review the drivers and benefits for new hub based solutions and outline how the customer experience can be enhanced by implementing the framework for Global Roaming Quality. By Invitation only. E-mail openconnectivity@gsm.org to request invite.

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GSMA Seminars

GSMA PathFinder Seminar

Mobile Money Transfer Working Group

Wednesday, 18 February 2009 14:00 PM - 17:00 PM

Thursday, 19 February 2009 09:00 AM - 10:40 AM

The GSMA PathFinder Service, operated by NeuStar, facilitates interoperable IP interconnect by translating telephone numbers into IP addresses. During this seminar, the GSMA and NeuStar, together with leading operators and industry vendors, will review the key benefits of the service, and update attendees on recent developments.

For more information, contact pathfinder@gsm.org.

Embedded Mobile Wednesday, 18 February 2009 14:00 PM - 18:00 PM Operators are beginning to direct their attention to new growth opportunities outside of the voice category. Several of them are launching new initiatives and dedicated business units to develop the market for embedded devices beyond traditional M2M. Recent developments indicate that market attention is gradually turning to under addressed sectors such as consumer electronics, wireless health care and smart energy solutions. The commercial, operational and partnering approach to address opportunities in these sectors is markedly different and more complex compared to traditional voice and data offerings. This seminar will provide a fresh perspective on the market opportunity, dynamics of growth and early successes. The audience will benefit from the latest insights into the market and gain an introduction to the leading vendors, operators and value added service providers who are shaping this market.

Open to all.

The GSMA’s Mobile Money Transfer (MMT) programme was launched with the aim of tapping the ubiquity and ease of use of mobile to enable the world’s 200 million international migrant workers to easily, securely and cost effectively send remittances to their dependents, many of whom don’t have bank accounts.

During this Working Group meeting key successes and learnings from the programme since its inception two years ago will be shared. In addition, the GSMA will present its future strategy for mobile financial services. This Working Group is open to GSMA operator members only. To request an invitation, contact mmt@gsm.org.

Thursday, 19 February 2009 09:30 AM - 12:00 PM At the Mobile World Congress 2009, the GSMA and NTT DOCOMO will present the findings of an extensive international research project comparing the use of mobile phones by children aged 10-18 in Japan, Korea, China, India and Mexico. The research compares usage of different mobile phone services and evaluates the lifestyle impacts of mobile usage on children in these countries. Comparisons between high-penetration and low-penetration markets involved in the study demonstrate clear trends in uptake and effect, which will be of interest to regulators and mobile operators globally, and to those interested in understanding more about the mobile youth market. As well as providing an opportunity to discover the key conclusions and implications of the research, the seminar will also act as a forum for engagement with operators from other markets who may wish to participate in this research programme in future. Open to all.

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

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GSMA Seminars

M-Ticketing; Opportunities and Developments for New Technologies

Mobile Money for the Unbanked Working Group

Thursday, 19 February 2009 09:30 AM - 12:30 PM

Thursday, 19 February 2009 11:00 AM - 14:00 PM

The seminar is designed to bring delegates up-todate with commercial and technical initiatives and developments that are shaping the application of M-Ticketing and the generation of new business opportunities for operators, equipment vendors and related software application developers as well as public administrations and transport authorities. The seminar is of interest to C-Level and senior managers responsible for NFC service development and innovation. Open to all but not Press/Media.

Get the latest information at www.mobileworldcongress.com

The GSMA’s Mobile Money for the Unbanked Working Group has been established with the aim of extending the reach and reducing the cost of mobile money services in developing countries, with a particular focus on the unbanked population. This session is open to mobile operators, finance institutions, mobile money technology providers and other interested parties on application. To apply for an invitation, contact mmu@gsm.org.

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Congress Highlights

Gala Dinner & Awards Night

Book via e-mail: awards@globalmobileawards.com The 14th annual Global Mobile Awards will culminate with the winners’ presentation during the star-studded, Gala Dinner & Awards Night, on Tuesday, 17 February 2009. The gala dinner, one of the highlights of the Mobile World Congress, takes place in the magnificent setting of the National Palace in Monjuic which overlooks the Congress complex. This prestigious evening features coveted awards for best mobile entertainment, best mobile handset, best mobile services, as well as a new green mobile award as well as the presentation of the winner of the GSMA Mobile Innovation Global Award Competition.

Last year’s event included an exclusive appearance by film legend, Robert Redford. This year’s event promises to be equally exciting and glamorous, with entertainment, award presentations and special guest appearances from leaders in the mobile and entertainment industry. It is an evening you will not want to miss!

Platinum Sponsor

Innovation Category & Host Sponsor

Green Mobile Award Sponsor

Marketing and Promotion Sponsor

Get the latest information at www.mobileworldcongress.com

GSMA Mobile Innovation Global Award Competition EMEA Tournament Awards Presentation & Reception Monday, 16 February Time: TBC During the Mobile Innovation Marketplace, we will spotlight fifteen pre-selected innovative concepts from around the world as Top Innovators. One winner will be named from each of five categories and awarded the title of “GSMA Global Semi-Finalist”. From these five extraordinary ideas, two will be named “Mobile Innovation Global Finalists” during the cocktail reception. These two will move on to compete against other finalists selected from our other Marketplace events for the “GSMA Mobile Innovation Global Champion.”

Platinum Sponsor

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Congress Highlights

MOFILM Global Mobile Film Festival & Keynote by Kevin Spacey Thursday, 19 February 2009 The 2009 Mobile Entertainment focused Keynote Session will feature two-time Academy Award-winning actor and director, Kevin Spacey on Thursday 19th February 2009, in the main conference auditorium.

Spacey, the star of Hollywood blockbusters American Beauty, The Usual Suspects and LA Confidential, among many others and currently artistic director of London’s renowned Old Vic theatre, will participate in an exclusive Keynote interview, sharing some refreshing and provocative perspectives on the opportunities for film makers to embrace new media.

The Keynote Session also features Chris DeWolfe, CEO of leading social networking site, MySpace, among other entertainment business leaders.

After the Keynote, Kevin Spacey will be joined by a panel of world leading film festival, entertainment and mobile industry experts that will discuss the future of cinematic entertainment, as part of the GSMA’s Mobile Backstage series. The session will also feature the presentation of the Mofilm film festival’s grand prize of a brand new car for the best short film director, as part of the Mofilm competition (see www.mofilm.com).

Mobile Backstage also features sessions, and presentations on music, gaming, film and a special stream dedicated to Mobile Advertising.

Presented by

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

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Event Sponsorship Opportunities

Sponsor and/or advertise at the 2009 Mobile World Congress and gain premium market exposure by affiliating yourself with the GSMA, the largest and most influential association in the mobile industry. Take advantage of a myriad opportunities to brand your company through: • On-site visitor services, such as information desks • Visitor badges and lanyards • Network and refreshment hosting, such as lunch hosting and seminar theatre branding • Attendee giveaways • Delegate and attendee bag inserts • E-marketing, such as rotating banners

There are also several events going on at the Mobile World Congress that have a sponsorship option: • GSMA Leadership Summit and Government Mobile Forum • Mobile Innovation • Global Mobile Awards For additional information about sponsorship or advertising opportunities at the Mobile World Congress, please e-mail: sales@mobileworldcongress.com or call +44 207 759 2316.

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

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2009 Mobile World Congress Sponsors Platinum Sponsor

Event Badge

Mobile Innovation Programme Platinum Sponsor

Green Mobile Award Category Sponsor

Attendee Landyards

Media Center

“You are Here� boards

Marketing and Promotion Award Category Sponsor

Content Award Category Sponsor

Innovation Award Category Sponsor

Leadership Summit Platinum Sponsor

Leadership Summit Gold Sponsor

Silver Leadership Summit Sponsor

VIP Drop-off Point

Mobile Handsets and Devices Award Category Sponsor

Global Mobile Awards Sponsor

Information Desks

Ministerial Programme Exclusive Sponsor

Delegate Briefcases and Mobile Event Guide

Courtyard Kiosk/ Restaurant

Courtyard Kiosk

Delegate Stationery

Visitor Bags

Host

Host

Host

Venue, Logistics and Services Partner

City Partner

City Partner

Supporter

Supporter

Supporter

Supporter

Supporter

Mobile Money Partner

Online TV Producer & Official Mobile TV Network Partner

Official Frequency Provider

China Exclusive Representative

Association Partner

Founding Sponsor

Get the latest information at www.mobileworldcongress.com

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Exhibition Information

The GSMA Mobile World Congress brings together the largest audience of mobile industry executives and decision-makers from around the World. An estimated 84% of the 55,000 participants have direct buying power. Exhibiting at the show will provide four days of unprecedented promotional, sales and networking opportunities for companies doing business in the mobile ecosystem.

The event offers exhibitors unmatched opportunities to: • Establish new relationships with partners from the most influential markets in Europe, the Americas, Africa, Asia-Pacific and the Middle East • Generate new business leads and cultivate existing customer relationships • Showcase products and solutions to investors, IT, telecoms, and software and services buyers • Increase brand awareness and market reach • Receive global recognition for products and services • Learn about innovative technologies that drive the mobile eco-system

Mobile Media and Entertainment Zone The Mobile Media and Entertainment Zone was established in Hall 7 at the 2007 Mobile World Congress in Barcelona. The space at the Congress is dedicated to companies involved in the development or provision of mobile entertainment services. Central themes cover strategic, technical, and commercial elements that affect the collaboration of the mobile and entertainment worlds, including ever-changing business models, the segmentation of new markets, and the role of advertising.

Innovation Zone

Innovation is at the heart of future success of the mobile industry. That’s why we’ve made a worldwide commitment to finding, supporting, and elevating the very best new innovations. Part of the Mobile Innovation Marketplace, the Mobile Innovation Zone is a branded exhibition area within the Mobile World Congress, where innovation community members and Mobile Innovation Awards competitors can showcase their products, services, and technologies. To be part of the Mobile Innovation Zone, please inquire at www.mobileworldcongress.com/sales.

Platinum Sponsor

Cement your position as a major player within the mobile industry by exhibiting at Barcelona in February 2009. Please e-mail sales@mobileworldcongress.com or call UK: +44 207 759 2316.

For a complete exhibitor list, visit www.mobileworldcongress.com.

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

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Exhibition Information

Green Power Pavillion

Operators have defined the rapidly rising energy costs of network expansion and maintenance as a top issue.

The Green Power Pavilion, presented by the GSMA Development Fund, will bring together leading green power technologies with a growing community of mobile network operators seeking green alternatives.

If your company sees a green future in mobile communications, visit this pavilion at Mobile World Congress to experience the latest in Green Power for Mobile. To exhibit in the Green Power Pavilion, please inquire at www.mobileworldcongress.com/sales.

The pavilion provides a specialised forum to exhibit solutions to motivated decision-makers seeking to understand alternatives.

Mobile Money Pavillion

Many operators have identified mobile money technology as high priority as they seek new revenue streams and applications for customer acquisition and retention. If your company is seeking technology to support the use of mobile finance, banking, or commerce, then be sure to visit the Mobile Money Pavilion, presented by the GSMA’s Mobile Money Transfer programme, to experience the latest technologies and learn from those on the forefront of this global phenomenon. To become an exhibitor in the Mobile Money Pavilion, please inquire at www.mobileworldcongress.com/sales to learn about our all-inclusive, pavilion packages.

Get the latest information at www.mobileworldcongress.com

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Operating hours

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca�

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Essential Information

Accommodation To reserve your accommodation during the Mobile World Congress do not hesitate to contact our official agency, Barcelona Business Pass (BBP): www.mobileworldcongress.beinbeyond.com Email: mobileworldcongress@beinbeyond.com Tel: + 34 93 550 03 50 Fax: + 34 93 414 17 86

Meeting Rooms Mobile World Congress also gives you the opportunity to book meeting rooms by the hour. Bookings for these hourly rooms commences on 14th February 2009. It is not possible for bookings to be taken before this time and bookings must be made in person, on site from 09:00 AM. Hourly meeting rooms are located in Hall 7 and on Level 9 of Hall 4. Each room comes with a table and chairs. The costs for these rooms are as follows: Room size 9 sqm 12 sqm 18 sqm Please note: there is no AV equipment available in these rooms.

Get the latest information at www.mobileworldcongress.com

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Essential Information

Cancellation Policy All cancellations must be made in writing to the GSMA Mobile World Congress 2009 Registration Team and received by 26 January 2009. In the event of cancellation made within in this time frame, a fee of €150.00 per registrant plus applicable taxes shall be due. NO REFUND SHALL BE GIVEN AFTER THE 26th JANUARY. You will also need to e-mail any hotel cancellation request directly to your dedicated destination management company (Barcelona Business Pass (BBP): Email: mobileworldcongress@beinbeyond.com Tel: + 34 93 550 03 50 Fax: + 34 93 414 17 86 Cancellation of travel reservation and hotel reservation are the exclusive responsibility of the registrant. Alternatively, you could send a substitution in your place.

Substitution Policy Substitutions must be made in writing to the GSMA Mobile World Congress 2009 Registration Team, with the names and Registration IDs of both the original and substitute registrant. Substitutions are authorized between registrants of different companies (except for group bookings where substitutions are only authorized for attendees of the same company). Discounts are not transferable between companies, and balance charges may be due at the time of substitution. Any balance due between delegate registrations will automatically be transferred to the new substitute. Substitutions are not authorized once a badge has been issued.

Cancellation of travel reservations and hotel reservations are the exclusive responsibility of the registrant.

Tax Back Information IVA (Spanish VAT) must be paid by all registrants, but can be claimed back by companies visiting Spain. You may contact TBI, our official refund supplier, to verify if you are eligible to make a claim.

Visit www.mobileworldrefunds.com for details.

Badge Collection ID is compulsory when collecting your badge. If you are collecting on behalf of a colleague you will also be required to provide a copy of their ID for the badge to be issued, but their badge won’t be activated. If your badge has been collected by a colleague you will be required to provide ID from the list below in order to gain access to the venue and for your badge to be activated. Please note that with heightened security we will be making random checks and ask attendees for ID to validate against their badge. You must carry a copy of your passport, national photo ID card or drivers license with you at all times. Please note that we are unable to issue any badge without seeing photo ID. Please note it is essential that, if your badge is being collected on your behalf, you must ensure this is in your possession as you enter the venue. Once a badge has been issued it cannot be reprinted onsite.

Enquiries If you have general enquiries about the 2009 Mobile World Congress, you can reach us by phone: +44 (0) 208 879 2422, or by visiting www.mobileworldcongress.com.

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

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2009 Mobile World Congress Media Partners Platinum Media Partners

Gold Media Partners

Association Partners

Get the latest information at www.mobileworldcongress.com

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City Information

Getting to Barcelona Barcelona is a large international and domestic destination, with frequent direct flights from most international destinations. The airport is a 20- minute journey from the venue Fira de Barcelona.

Barcelona city centre has rapid transport links, including nine metro and FGC lines, two tram lines and an extensive fleet of buses. The ring roads, or rondes, have eased traffic congestion in the city. Eleven thousand taxis, with their yellow and black livery, provide a rapid and efficient service, and are available at all times either by pre-booking or by hailing them in the street.

The high-speed train (AVE) will shortly connect Barcelona with the European rail network. The connection with the capital of Spain, Madrid, is now fully operational. Barcelona is a mere 90 minute drive from France.

The easiest way to get a taxi to take you to the right venue is to ask to be taken to “Plaça Espanya”.

Getting Around Barcelona

Restaurant booking Turisme de Barcelona is pleased to offer you a restaurant booking service for both individuals and groups, with a wide choice of dining options and a selection of 155 restaurants, which will give you the opportunity to discover and enjoy a matchless and endless variety of gastronomic specialities.

To place your restaurant booking visit: www.barcelonaturisme.cat/restaurants. For further information please phone +34 932 853 832.

Security Barcelona is a safe city. Nevertheless when travelling to Barcelona you should take the sensible precautions you would in any major city: • Remove your congress badge when you are outside the venue grounds • Watch out for distractions. Keep an eye on your personal belongings at all times • Be vigilant in crowds, restaurants and on public transport

Public transport is the most practical way of getting around the city. Barcelona has an extensive public transport system. Check with your hotel for the nearest underground station. The green line and red line have exits at the Fira de Barcelona Montjuïc venue. Line 1 - Station “Espanya”, Line 3 - Station “Espanya”.

VIP limo service is also available. For more information please contact: Barcelona Business Pass (BBP) Contact person: Stephane Bonnefond Email: limo@beinbeyond.com Web: www.mobileworldcongress.beinbeyond.com Phone: +377 979 74 758 Mobile: +33 688 394 097

Register at www.mobileworldcongress.com/registration with Registration Keycode “Barca”

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Venue Map - Fira de Barcelona

Get the latest information at www.mobileworldcongress.com

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