MEDIA KIT 2016
DIABLO MAGAZINE JUST THE FACTS Since 1979, Diablo magazine has been delivering an award-winning lifestyle publication. Diablo has perfected a readership that no other medium delivers, one that assures our advertisers success when it comes to reaching ready, willing, and able buyers.
DISTRIBUTION
Diablo distributes 40,000 magazines every month, making more than 1.5 million impressions per year on the area’s most affluent households—from the Berkeley and Oakland hills to Lamorinda, Walnut Creek, Danville, Blackhawk, and the Tri-Valley. Diablo magazine has a 3.1 pass-along rate, which increases our circulation to more than 124,000 readers each issue.
REACH
Diablo reaches new readers every issue with placement at premier newsstand locations; placement in key business and visitor outlets and premier hotels; delivery to new move-ins; and distribution at community events.
LOYAL
Diablo readers are loyal. They actively look to Diablo for trusted information and resources every month. Seventy-six percent spend at least 30 minutes with each issue. And the average length of time as a Diablo reader/subscriber is 9.3 years.
2015 Food AwArds
COMMITMENT
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The hottest chefs, dishes, and restaurants.
whAt to drink now The ultimate guide to the season’s need-to-know spirit.
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Why you need to book a table at the Wine Country legend for 2016.
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Diablo is deeply committed to strengthening the fabric of the community through signature events, subscription fundraising promotions, media sponsorships, and employee volunteer programs. Diablo works with more than 100 grassroots and major nonprofit organizations to help them reach their fundraising and promotional goals.
EXCELLENCE
Diablo has been recognized for excellence. Diablo is a member of the City and Regional Magazine Association (CRMA), which holds members to high standards and requires that magazines be of general interest and consumer oriented, and have unbiased editorial content. Diablo magazine has won numerous awards for excellence in publishing, including Overall Design and General Excellence.
DIABLO PUBLICATIONS / www.diablomag.com PH:
925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
DIABLO’S AUDIENCE Who is the Diablo magazine reader? The San Francisco East Bay’s most affluent, highly educated, and engaged consumer. GENDER
AGE
48% 37% 15% Female 71% Male 29%
18–44
45–64
65+
EDUCATION
76%
34%
College degree
Postgraduate degree
AFFLUENCE Household income (mean):
Portfolio value (mean):
Net worth (mean):
Home ownership:
Home value (mean):
$297,000
$2,215,00
$3,020,000
97%
$1,246,900
LOYALTY
9.3 76% YEARS
Average length as a Diablo reader/subscriber
Spend 30 minutes or more with each issue
DIABLO PUBLICATIONS / www.diablomag.com PH:
925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
DIABLO PUBLICATIONS / www.diablomag.com PH:
925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
DIABLO MAGAZINE FASHION
Our chic readers pride themselves on being welldressed, whether that means hip, classic, or boldly creative. And they turn to Diablo’s fashion editorials to learn about the hottest trends and how to wear them. In September, we spotlight the best pieces to make a statement or to complement a look.
DIABLO PUBLICATIONS / www.diablomag.com PH:
925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
DIABLO MAGAZINE FOOD
Diablo magazine covers food, wine, and fine dining every month. Monthly Dining Guides are an economical way to spotlight your chef’s talents, highlight your wine list, and show off your specialties to more than 124,000 monthly Diablo readers who dine out nine or more times a month. In November, we host our Gourmet East Bay event and publish our special Food Issue, in which we feature the winners of our Food Awards.
DIABLO MAGAZINE HOME
Diablo magazine’s Home and Design Guide special advertising section features the best products and services for home decorating and renovating. Our readers also love to look at our Diablo Properties section, which lists available real estate in the San Francisco East Bay Area.
DIABLO PUBLICATIONS / www.diablomag.com PH:
925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
DIABLO MAGAZINE PARENTING
Diablo magazine celebrates the East Bay’s child-friendly lifestyle with special advertising sections in the March and August issues. Both provide an exceptional opportunity for businesses to promote their products and services to Diablo magazine’s affluent readers who want what’s best for their children.
DIABLO PUBLICATIONS / www.diablomag.com PH:
925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
DIABLO PUBLICATIONS / www.diablomag.com PH:
925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
DIABLO MAGAZINE TRAVEL
Readers can discover their next travel destination in Diablo magazine’s travel section. They can stay local, and visit some of the most beautiful beaches on the Central Coast, travel to the mountains for an adventure in Tahoe, or experience Hawaii’s natural beauty. Diablo helps readers find the best places to eat, stay. and play during their visits.
DIABLO PUBLICATIONS / www.diablomag.com PH:
925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
DIABLO MAGAZINE WELLNESS
Diablo readers are interested in a healthy lifestyle and invest in quality care, products, and services. The January issue of Diablo features a special wellness section that presents the perfect opportunity to promote your practice, products, and services to this discerning and health-conscious audience.
DIABLO’S REACH No other local or regional magazine offers you the reach and marketing expertise that Diablo magazine provides. In addition to reaching our 124,000 monthly readers, Diablo magazine lets your business target a vast customer base beyond your print ad by extending your visibility through high-profile event partnerships, online opportunities, e‑mail marketing, social media channels, and more. Diablo magazine’s combination of print advertising and numerous offerings maximizes your exposure to the most affluent East Bay audience.
Diablo Magazine
Napa Sonoma
Diablo Weddings
Regional Publications
Diablo Women
40 Under 40
Gourmet East Bay
Threads of Hope
EVENTS
YOUR BRAND
REACHING OUR AUDIENCE OF
284,000 MONTHLY*
SOCIAL MEDIA
DIGITAL
Website
Digital Edition
Mobile
*Diablo audited circulation at 40,000, with 3.1 pass along. Also includes digital reach and exposure at events.
DIABLO PUBLICATIONS / www.diablomag.com PH:
925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
E‑Mail
DIABLO’S 2016 CIRCULATION Diablo magazine is also distributed to newsstands, new move-ins, professional offices, community events and partnerships, and key business and visitor outlets. Diablo’s circulation is audited by CVC to provide assurance that all copies are distributed as promoted.
TOTAL DISTRIBUTION Qualified circulation
38,859
Bonus distribution
1,061
Total monthly readership 124,000
Zone 1
Zone 3
Zone 2
Zone 4
DIABLO PUBLICATIONS / www.diablomag.com PH:
925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
DIABLO MAGAZINE 2016 PLANNING CALENDAR ISSUE
SPACE CLOSING
EDITORIAL HIGHLIGHTS
SPECIAL ADVERTISING SECTIONS*
JANUARY
11/13/15
Health & Wellness
Diablo Profiles: Finance, Diablo Wellness, Lake Tahoe
FEBRUARY
12/15/15
Romance Homestyle
Hawaii, Home & Design Guide, Getaways
MARCH
1/15/16
Spring Fashion Parenting
Diablo Kids, East Bay All Stars
APRIL
2/15/16
Homestyle
Hawaii, Home & Design Guide
MAY
3/15/16
Women
JUNE
4/15/16
Summer Fun
Getaways, Home & Design Guide, Wedding Guide
JULY
5/13/16
Best of the East Bay
Diablo Profiles: Spotlight, Hall Of Fame City Sponsorship, Lake Tahoe
AUGUST
6/15/16
SEPTEMBER
7/15/16
OCTOBER
8/15/16
Getaways
NOVEMBER
9/15/16
Food and Fine Dining Restaurant Awards
Gou rmet East Bay
Diablo Profiles: Restaurant, Food + Drink Guide, Home & Design Guide, Shop East Bay
DECEMBER
10/14/16
Threads of Hope
Threads of Hope
Shop East Bay
Diablo Women
Diablo Profiles: Women
More Summer Fun
Diablo Kids/Back to School
Cheap Eats Homestyle Fall Fashion
40 Under 40
Getaways, Hawaii, Home & Design Guide, Shop East Bay
Diablo Profiles: Medical, Hawaii
*The Diablo Properties and Dining Guide special advertising sections run in every issue
DIABLO PUBLICATIONS / www.diablomag.com PH:
925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597