Estudio de mercado 1

Page 1

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*DCFHIB=8589G /0/245.)$!$%3 %84%2.!3 D5F5 A9>CF5F 9@ 89G5FFC@@C DCF 9>9AD@C A9>CF5F @CG 69B9:=7=CG 9B 9@ 5A6=9BH9 M A9B5N5G @CG 9@9A9BHCG %84%2./3 9B 9@ 5A6=9BH9 EI9 DC8FX5B DFCJC75F DFC6@9A5G D5F5 9@ B9;C7=C C DFCM97HC =AD@=7585G

# ! " ' ' "

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&" * 2# ,#& # *+, !& $ ) & /'&)+ !&% * &$ ) # &$' 75 ffffffffffffff fffff ff

9:;+05 -(*:0)2, ,2 ,9:;+05 +, 3,8*(+5 !@ 9GHI8=C 89 A9F758C 9G 9@ B]7@9C 89 7I5@EI=9F 7CAD5ZX5 M D@5B 7CA9F7=5@ !G =ADCFH5BH9 EI9 • .95 7CBG7=9BH9 89 @CG 89G5FFC@@CG 57HI5@9G 9B GI A9F758C D5FH=7I@5F • 9G7I6F5 @5 7@5G9 89 =B8=J=8IC C 7CAD5ZX5 5 @5 EI9 IGH98 H=9B9 EI9 J9B89F • !BHWF9G9 G= <5M IB5 B979G=858 D5F5 GI DFC8I7HC C G9FJ=7=C EIW H5A5ZC H=9B9 9@ A9F758C M EI9 A98=CG 89 J9BH5G DF9:=9F9B @5G D9FGCB5G • !GH9 7CAD@9H5A9BH9 DF9D5F58C 5BH9G 89 89G9A6C@G5F 9@ 8=B9FC D5F5 9GH56@979F 9@ B9;C7=C 9@ GIMC DFCD=C C 9@ 75D=H5@ 89 5@;I=9B AUG • +I985 89ACGHF5F D5HFC7=B58CF9G :=B5B7=9FC EI9 IGH98 <5 =B85;58C 7CAD@9H5A9BH9 9B 9@ A9F758C • CADF9B89 7CAD@9H5A9BH9 GI B9;C7=C • 0G5FUB @CG F9GI@H58CG 89 9GH9 9GHI8=C 9B GI D@5B 7CA9F7=5@ 'C 8=7<C 7CB 5BH9F=CF=858 9G =B7@IGC AUG =ADCFH5BH9 EI9 9@ DFC79GC 89 9LDCFH57=\B M5 EI9 G= BC 9GHU DF9D5F58C 7CAD@9H5A9BH9 DI989 7CGH5F@9 ;F5B89G GIA5G 89 8=B9FC M 5D9B5G DFC8I7=F WL=HC #!*+ &$')& !9% # *+, !& $ ) & O$5 897=8=8C 5 EI9 D5XG9G 89G95 9LDCFH5F

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O CADF9B89 IGH98 7\AC 9GHU 9GHFI7HIF58C 9@ A9F758C 9B @CG D5XG9G 5 .= @CG EI9 H=9B9 =BH9B7=\B 89 9LDCFH5F

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O.569 IGH98 9@ H5A5ZC 89@ A9F758C 9B 7585 IBC 89 @CG D5XG9G

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O.569 IGH98 G= 9@ A9F758C 9GHU 5IA9BH5B8C C 897F97=9B8C 9B 7585 .= IBC 89 @CG D5XG9G

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O.569 IGH98 7I5BHC :57HIF5B GIG 7CAD9H=8CF9G

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O$5 5B5@=N58C @CG DFC8I7HCG M G9FJ=7=CG 89 GI 7CAD9H9B7=5

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O CADF9B89 IGH98 7IU@9G GCB @5G 57H=HI89G 89 7CADF5 89 GIG 7@=9BH9G 89 GIG DFC8I7HCG C G9FJ=7=CG +C8FX5 <569F D9F79D7=CB9G .= 8=:9F9BH9G 9B 7585 D5XG

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&* #! %+ * : % !-! ,&* ')!- &* 0GH98 8969FX5 F9@@9B5F 9@ G=;I=9BH9 :CFAI@5F=C D5F5 7585 DFC8I7HC C G9FJ=7=C EI9 IGH98 J5 D5F5 C:F979F M D5F5 7585 D5XG EI9 89G95 9LDCFH5F

(J9 53)8, O IU@9G 9G GI ;FIDC 89 9858 O IU@9G GCB GIG =B;F9GCG O \B89 J=J9B )]A9FC HCH5@ 89 DCG=6@9G 7CADF58CF9G A ;I *59( ,9 2( 3G9 03658:(4:, 7;, );9*(4 *;(4+5 *5368(4 e +F97=C e 5@=858 e .9FJ=7=C 89 DCGH J9BH5 e /=9ADC AXB=AC 89 9BJXC e -9DIH57=\B e #5F5BHX5 O CB EIW :F97I9B7=5 7CADF5B O,IW DF97=CG D5;5B O 9 EIW A98=C 7CADF5B

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! "$ 658 6(J9

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+5F5 5MI85F@9 5 897=8=FG9 DCF GI 9GHFI7HIF5 89 DF97=CG IGH98 DI989 IG5F 9@ G=;I=9BH9 :CFAI@5F=C

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S

O IUBHC 9GHUB 8=GDI9GHCG 5 D5;5F @CG 7@=9BH9G O IU@ 9G 9@ DF97=C A98=C C:F97=8C DCF GIG 7CAD9H=8CF9G

"; ,9:8;*:;8( +, 68,*059 S 5 CGHCG 8=F97HCG 6 CGHCG =B8=F97HCG 7 #5GHCG ;9B9F5@9G 8 *HFCG 7CGH9G 59:,9 :5:(2,9 ( ) * + (8.,4 +, ),4,-0*05 "; 68,*05 +, <,4:( (225 ,*2(8(*0N4 +, 8,952;*0N4 O!G J=56@9 :57H=6@9 =ADCFH5F A=G DFC8I7HCG C G9FJ=7=CG 5 9GH9 D5XG

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