OMA - PRADA 2004

Beyond Architecture: There’s nothing frivolous about fashion.

- Rem Koolhaas

OMA/AMO

PRADA 2004 MENSWEAR A/W SHOW 2004 Milan, Italy Fashion Show Completed

PRADA 2004 MENSWEAR A/W SHOW

OMA/AMO

PRE

AMO’s research helped OMA’s architectural designs for new Prada epicenter stores since 1999.

Type Commisions: 8 Publication: 1

Awards 2

Program Retail: 3 Research: 3 Other: 2

Publications/Media 1

Status Completed: 4 Proposals: 5

Lectures 0

PRADA 2004 MENSWEAR A/W SHOW

PRE

1999-2004 Selected Events

Prada Epicenter San Francisco

2000

Prada Epicenter New York

2001

Publication: Projects for Prada Part 1

2001

Prada in Store Technology( research)

2002

Prada Sport( research)

2002

Prada Sponge( research)

2002

Prada Epicenter Los Angeles

2004

Designed the Colored Barcode Flag Design For EU

2004

Prada 2004 Menswear A/W Show Prada Fondazione

2004

OMA/AMO

PROJECT

In 2004, AMO moved from working on research to independently designing the first fashion show for Prada.

PROJECT

PRADA 2004 MENSWEAR A/W SHOW Prada Fondazione Milan, Italy

PRADA 2004 MENSWEAR A/W SHOW

OMA/AMO

PROJECT

Since 2014, AMO has been responsible for all the fashion shows for Prada and their behind the scenes movies.

PROJECT

Shows Timeline Selected Events

2007

2008

2009

2010

2011

2012

2014

2015

2016

2017

2018

2019

PRADA 2004 MENSWEAR A/W SHOW

OMA/AMO

POST

After collaborating with Prada for a decade, AMO has been commissioned for various types of projects around the world.

Type Commissions: 80+

Awards 6

Program Retail: 2 Culture: 2 Planning: 2 Exhibition: 8 Fashion show: 60+

Publications/Media 4

Status Completed: 80+ Proposals: 4

Lectures 5

PRADA 2004 MENSWEAR A/W SHOW

POST

2004-Present Selected Events

Fashion shows for Prada 2004 every season -Presnet Prada Epicenter London& Shanghai

2005

Real Fantasies videos and lookbooks 2007 for Prada -Presnet Prada Transformer Seoul

2008

AMO to propose new vision for Nice Côte d’Azur region

2009

AMO presents vision for a decarbonized European power grid to EU leaders

2010

Exhibition: Cronocaos Venice Biennale

2010

Exhibition: True Me 798 Art Factory in Beijing

2012

Exhibiton IR100- Rinascente: Stories of Innovation for La Rinascente Department store in Milan

2017

Prototype Showroom for Hyundai’s Genesis Car Brand

2018

OMA/AMO

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PRADA 2004 MENSWEAR A/W SHOW

Website

OMA/AMO