About Us
Who
We’re the people you want at your side. Friends at heart. Professionals in practice and mind. We train our agents to be the best. Then we back them up with a world-class team.
Every agent of ours must meet a certain experience level and criteria to join us.
Where
Charlotte. The Queen City. Our first love. Our home.
2330 Randolph Road Charlotte, NC 28207
dickensmitchener.com 704.342.1000
As agents, we know this city’s neighborhoods like our closest circle of friends. We tend to this relationship as much as we do our connections to you. Place matters. Knowledge counts.
How
Agents who help more people end up better at their jobs. It’s like going to the gym — the more you go, the better your results. This is why we only have full-time, fully committed agents. We train them constantly on the changing market, new tech, negotiation strategies and people skills.
We get to work with top-of-the-line agents. You get what you want, wrapped in the best possible experience.
Shelly Rydell
REALTOR®/BROKER
704-649-6530
srydell@dickensmitchener.com
hello neighbor!
About Me
• Shelly Rydell joined Dickens Mitchener in 2003 and has built her business to be consistently in the top 10 in sales with over 90% or more of her annual sales coming from happy past client referrals.
• As a Charlotte native she has extensive knowledge of the city’s most sought-after neighborhoods and the parks, schools, and amenities throughout our area.
• Shelly attended the NCSU College of Design, earning two degrees in architecture
• She worked in the design field for more than 10 years before shifting to real estate.
• She grew up in the SouthPark area, and has owned property in Elizabeth, Plaza-Midwood, and Cotswold where she has lived for 16+ years.
Fun Facts
Milestones & Memberships
• Canopy Multiple Listing Services
• Canopy REALTOR® Association
• National Association of REALTORS®
• North Carolina Association of REALTORS®
• South Carolina Association of REALTORS®
• Dickens Mitchener Top Producer in 2005-2023
• In her free time, Shelly enjoys spending time with her husband and 2 teens, working in her garden, traveling to the NC mountains and coast, reading, and cooking!
• In a book club, served on the membership committee at Carmel Country Club, loves to support friends and family in their various charitable passions. It keeps her diversified in what she supports!
• Avid social media poster. Check her out to see what she is all about! She loves finding quirky things in houses and sharing them.
• Five-Star Real Estate Agent in Charlotte Magazine, 10+ times
• Shelly has a creative mind. She has dabbled in art, has a large vegetable and herb garden, loved doing crafts when kiddos were smaller, and often helps clients and friends plot a renovation or update to their home!
• Exercises with two different groups of women in “driveway boot camps” and is learning to golf!
2023Top Producers
Ashley J. McMillan
Joan B. Goode
Jane Lemmond
Marcy Basrawala
Margo Wells
Sarah Curme
Gabi Culpepper
Kathy Lancaster
Missy Stewart
Shelly Rydell
Grier Team
Winnie Simmons
Jennifer Saarbach
Ducie Stark
Vicky Mitchener President
Andrea Roether
Bonnie Stroup Tcherkezian
Sarah Szczodrowski VP of Sales & Training
Meghan Lluberas
Jimmy Rountree VP of Sales
Karen Hollingsworh Miller
Megan Despard
Anne Stuart Mitchener
Sherry George
Carolyn Taylor
Wayne Honeycutt
Andi Morgan
Ruth Mays Russell
Katie Catron
Sherry Molella
2023Top Producers
Beverly Eller
JC Mahoney
Kristen Armstrong
Ellen Gibson
Molly Brown
Jeff Murdock
Anne Neikirk Louise Gibert Ali Stephens
Wendy Mills
Lisa Whetstone
Amanda Blackburn
Lynne Cosper-Lainis
Michael Murphy II
Eve Davis
Carol Davis
Liz Burgess
Mark Guthrie Tony D’Agostino
Christine Keagy Maggie Minick
Jenny Eastman
Fran Miller
Perry Silver
Michael Nester
Robin Husney
Annie Daughtrey
Suzanne Coddington
Tim Hansley
Genya Helms
2023 Agent
Advisory Board
Ashley J. McMillan
Carolyn Taylor
Joan B. Goode
Jane Lemmond
Marcy Basrawala
Margo Wells
Sarah Curme
Kathy Lancaster
Gabi Culpepper
Shelly Rydell
Winnie Simmons
Isabel Roberts
Jennifer Saarbach
Ducie Stark
Vicky Mitchener President
Andrea Roether
Wayne Honeycutt
Katie Catron
Bonnie Stroup Tcherkezian
Sarah Szczodrowski VP of Sales & Training
Meghan Lluberas
Sherry George
Jimmy Rountree VP of Sales
Karen HollingsworthMiller
Megan Despard
Anne Stuart Mitchener
Sherry Molella
Beverly Eller
Annie Daughtrey
Catharine Pappas VP of Relocation
Grier Team
$751,260,308
2023 Breakdown of Total Transactions
15 Steps to SOLD!
Consultation
During our COMPLIMENTARY CONSULTATION we will tour your home and go over what needs to be done to prepare it to sell. I will share the comps in your area with a comparative market analysis(CMA), and discuss strategic pricing and my marketing strategy that will sell your home for top dollar quickly.
Marketing Strategies
Our MARKETING will go above & beyond putting a sign in the yard and placing it in the MLS. We take pride in our custom marketing strategies. Your home will be showcased on social media, email, video & print marketing. We want to meet every possible buyer wherever they might be looking.
Staging & Pre-Inspection
The goal of STAGING is having a trained eye come into your home and look at it as a buyer would. My ability to stage for the market will get your home show ready. We look at staging like we are creating a neutral palette, so that all buyers can envision themselves living there.
A PRE-INSPECTION will be done so that the buyers will have confidence to make an offer on the home.
Photography & Videography
Many times a buyer has already decided if they are interested in your home just from the pictures online, without ever stepping foot inside. Our PHOTOGRAPHY partners are the best at coming into your home and capturing it at its absolute best. Now, the pre-marketing can begin.
Coming Soon & Firm Exclusive
If applicable, we can list your home as “COMING SOON” in MLS. This will give buyers a sneak peek into your home before it is officially ready to show.
FIRM EXCLUSIVE is another option for the most discerning clients. Your home will be marketed within our firm to all of our brokers.
Active On Market
Now that we have completed all the steps to prepare your home for market, it’s time to go LIVE . Our marketing plan will also go live and your home will be presented to thousands across our market as well as the world with our Leading Real Estate Companies of the World® global network.
Showings / Open House
Keeping your home show ready is the key to being sold quickly. I will share tips with you to keep the guess work out of making sure you are ready for all SHOWINGS. Keeping a clean, shiny, and clutter-free home will ensure buyers only see the best things about your home.
15 Steps to SOLD!
Offers
I will be your guide in looking through all presented OFFERS. There are many things to consider and price is just one of them. I will help you decide which one best accommodates your needs and timeline.
Negotiating
One of the top reasons to hire a licensed broker is for the next step: NEGOTIATING. I am aware of market trends in our area and can help negotiate the best offer for your home based on the current market and your needs.
Inspections
Once the offer is accepted it is time for INSPECTIONS. These will take place within the first 2-10 days after an offer is accepted, or during the due diligence period. The buyer will pay an inspector to look through the entire property and list all things the home could need. Big and small things will be on the list. The report will be sent to the buyers for review with their agent. Buyers may or may not try to negotiate items for repair on the list. Once all parties have an agreement, we move on to the next step: APPRAISAL.
Appraisal
If the buyer is utilizing a loan, then an APPRAISAL will be ordered by the loan officer. These are often chosen at random from a pool of appraisers. The goal is to have the appraisal come in at or above the purchase price of the contract so the mortgage lender will approve the loan. It is important the home be in tip top shape at the time of the appraisal.
Title & Utilities
The TITLE company will make sure the home title is clean for the closing. This means they will look over all paperwork to be sure there are no liens on the property, no extra names on the title, and prepare for closing. They will work with the lender to ensure everything is ready for closing day.
You will want to schedule the transfer and/or shut off all UTILITIES for closing day or the day after. This should be set-up at least 2 weeks prior to closing.
Final Walk-Through
The buyers will do their FINAL WALK-THROUGH up to 4 days prior to closing. This is to make sure all negotiated items have been completed, that the home is clean, and all is as it should be.
Closing
Congratulations, you have made it to closing day! CLOSING is when the necessary paperwork to complete the transaction is signed. The papers are signed at the real estate attorney’s office and the title is transferred from the seller to the buyer. Once funded, the buyer receives the keys, and the seller receives payment for the home.
HOME SELLERS: HERE’S WHAT THE NAR SETTLEMENT MEANS FOR YOU
As a home seller, you have a wide range of choices when it comes to listing your home. Agents who are REALTORS® are a trusted source of advice and stand ready to help you navigate this complex process and make the choices that work best for you. NAR’s recent settlement has led to several changes related to broker commissions that benefit sellers, and we wanted to clearly lay them out for you
Here is what the settlement means for home sellers:
• You still have the choice of offering compensation to buyer brokers. You may consider doing this as a way of marketing your home or making your listing more attractive to buyers.
• Your agent must conspicuously disclose to you and obtain your approval for any payment or offer of payment that a listing broker will make to another broker acting for buyers.
• This disclosure must be made to you in writing in advance of any payment or agreement to pay another broker acting for buyers, and must specify the amount or rate of such payment.
• If you choose to approve an offer of compensation, there are changes to how this can happen.
• You as the seller can still make an offer compensation, but your agent cannot include it on a Multiple Listing Service (MLS) MLSs are local marketplaces used by both buyer brokers and listing brokers to share information about properties for sale.
• Your agent can advertise your listing via off-MLS platforms such as social media, flyers and websites.
• You as the seller can still offer buyer concessions on an MLS (for example, concessions for buyer closing costs)
These settlement practice changes will go into effect August 17.
Here is what the settlement doesn’t change:
• Agents who are REALTORS® are here to help you navigate the process of selling your home and are ethically obligated to work in your best interest.
• Compensation for your agent remains fully negotiable, and if your agent is a REALTOR®, they must abide by the REALTOR® Code of Ethics and have clear and transparent discussions with you about compensation. When finding an agent to work with, ask questions about compensation and discuss what you would like to offer buyers.
• You have choices Work with your agent to understand the full range of these choices when selling your home, which will help you make the best possible decision for your needs.
More details about these changes and what they mean can be found at:
facts.realtor
Marketing & Advertising
DIGITAL MARKETING
Digital announcements are created and sent to thousands of agents in the Charlotte area about new listings, Broker Tours, price reductions, etc. Additionally, monthly newsletters are sent out each month to approximately 20,000 DM contacts & over 100 agents’ contact lists.
MARKETING BROCHURE CANOPY MLS
Your home will be listed in the Canopy Multiple Listing Service (CMLS). This is the best source for selling your home since every licensed broker can access this information and the data will syndicate to public websites.
Our digital & print brochures are prepared specifically for your home and will include photos, noteworthy features, a square footage diagram, MLS sheet, disclosures, and other information a buyer would need to make a buying decision for your home. The digital brochure is uploaded to your listing page on dickensmitchener.com as well as included in MLS and ShowingTime.
FOR SALE SIGNS
We will place a Dickens Mitchener For Sale sign on your property. We can also place listing flyers in an Info Box in your yard.
Virtual tour & professional photos can be taken of your home. This tour will be added to MLS and the photos will be utilized in all marketing efforts.
Marketing & Advertising
These may be held at any time on an “as needed” basis. Once an Open House is scheduled, it will be entered into MLS and will appear on the DM website, as well as all MLS feeds on other large search sites. DM features all Open Houses on social media accounts every Friday for the upcoming weekend.
Our marketing department will create custom marketing materials for your listing. Custom pieces are designed in house and will be mailed to specific lists that cater to our marketing plan/schedule.
Broker events may be held to introduce your home to other local agents in the Charlotte area and around your home. We have a database comprised of thousands of Charlotte agents that we can select from to invite to your home. Once scheduled, this event will go into our company calendar which is emailed out to our agents weekly.
When you visit dickensmitchener.com you get immediate access to more than 14,000 resale listings through the Canopy Multiple Listing Service, as well as an up-to-the minute database of new listings, coming soon listings, new construction listings, and open houses. It also features virtual tour videos of Dickens Mitchener listings.
Find Us On Social Media
Follow us for: community updates, giveaways, featured listings & more!
Dickens Mitchener is social! Our marketing team includes a social media coordinator who blogs weekly and posts new listing features, exclusive video walkthroughs, neighborhood highlights, giveaways & more. It’s our goal to use social media to showcase the uniqueness of the DM team and what it’s really like to live in the Queen City!
Our Facebook content is seen by roughly 44,000 people each week, and we can further that reach by using boosted post campaigns directly targeting certain audiences to extend beyond our network. We post a variety of content including Listing of the Week, Virtual Tours, Just Listed Homes, and DM Hot Spots to all of our social media platforms. Visit our social media networks and follow along to discover more about Dickens Mitchener!
WE MARKET YOUR PROPERTY TO THE WORLD.
When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. With 134,000 associates around the world, we expose your property to buyers on six continents. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.
Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website and connected to the websites of 550 of our affiliate real estate firms.
550 companies
4,800 offices
70+ countries
134,000 sales associates
550 companies 4,800 offices
134,000 sales associates
70+ countries
INDUSTRY-LEADING SALES.
Our invitation-only network was responsible for $282 billion in annual home sales volume among the top 500 U.S. real estate firms in 2023.
Volume shown in billions of dollars. For informational purposes only. In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from the 2024 RealTrends 500, showcasing production for calendar year 2023, accessible via realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein.
Own A Home?
OPEN UP POSSIBILITIES FOR OTHERS
THERE’S STRENGTH IN NUMBERS. Never has that been truer than when coming together in the real estate community to combat homelessness.
THE HOMEOWNERS IMPACT FUND, a designated 501(c)3 nonprofit, invites participants who are in the home closing process to make a small donation that adds up to a substantial gift to local organizations working to lift men, women and children out of homelessness. Because when you harness the power of community, you can weather any storm.
HOW IT WORKS
If you’re fortunate enough to have a roof over your head, please consider supporting the Homeowners Impact Fund to help others in need. Funds raised are distributed directly to reputable nonprofit organizations that support individuals and families in finding a path out of homelessness.
Every day, you experience the joy of a place to call home. Every day, more than 3,000 people in the Charlotte area experience homelessness. Every day, more than 580,000 people across the US experience homelessness. Together, we can make a difference.
MAKE AN IMPACT
Become a supporter by following this link: homeowersimpactfund.org/donate For more information, email info@homeowersimpactfund.org
