Craft Innovation Training Program with terracotta craftspeople of Gundiyali

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input sessions

design development

Rishav Jain is an Assistant Professor, Faculty of Design, CEPT University and also Senior Researcher, DICRC, CEPT University, Ahmedabad.

The Session on Design Development was conducted by A/Prof. Rishav Jain. The presentation was focussed to discuss various aspects of Design with the artisans. The main intention of the session was to sensitize the artisan group to design.The session covered topics like design development, product diversification, design processes, design ideas for various markets etc. It began with an introductory interaction session on the topic ’what is design?’. Later, the idea of product diversification was discussed at various levels : 1. Keeping the same form and changing the function, 2. Keeping the same function but changing the form, 3. Evolving both the form and function. After this, the discussion was centered on how can design become a medium to develop new products at various scales. The example of how a traditional Indian pot ‘matka’ has evolved with design, the participants got various ideas that how design can change the entire feel of the product. The last part was to discuss various design possibilities at the interior architecture scale. It showcased various design projects done across the world using mud as a primary material. In the end, the idea of modular design was discussed as a new area of design and product development.

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