KNOW HOW YOUR WEBSITE IS KILLING YOUR BUSINESS July 30, 2018
Want to take Online marketing to next level of business?? or planning to start ?? In this case, you need to get to know how a search engine is working and its
relationship with the website development. Here the best SEO company in Bangalore – DigiSciFi Technologies How does Search engine working? We will take the example of Google search engine. when you decide to search online, many people search for anything on google. When you want some information, we have heard many people suggesting “Google it”. Now the major question is why people tell “Google it” why not “Bing it” or “Yahoo it”. An answer to a question is many people tell that in google the results for their search is fast and results are available in first few results. Google tries to show the fast relevant results to people using ALGORITHMS. For people, online search Google satisfies the user queries and searches helps the search engine to make users dependent on them. People are searching for answers to their searches or question on Google, It’s the best place to show an advertisement for marketers. According to the Income statement of Google 96% of revenue is from advertising, 70% of advertising revenues is from AdWords and the rest is from AdSense. Google updates algorithms regularly to provide the search results for the user who is searching the queries How will search engine determine, if a website is right to be shown top search results for the user search? Many factors are available to determine this. These are the most important of those factors: 1. Crawlable – For a particular keyword, In order to search engine rank your website. It has to crawl website with an index of the web pages, bots in the search engine database and then it should provide rank. 2. CTR – Click through rate.when your website is suggested by the search engine, how many users click on your website. 3. Bounce rate – How users show attention to your webpage. whether they are spending time clicking the next page and reading other contents in a website, scrolling, interacting with you ? or filling the forms in your webpage? Whether people stay on your website or immediately exits? For ranking, Bounce rate is one of the most important factors. Higher user interaction for a lower bounce rate. Lower bounce rate better it is.
Current scenario of SEO: When search engine optimization was related to creating backlinks are those days are gone. Now the current scenario is completely changed, SEO and Web development go hand in hand. More the user-friendly the website is, the more the webpage ranks in search engine for targeted keywords. Mistakes to be avoided by Web developers while creating a website
Duplicate pages –Not combining your www and non-www domain versions. Search Engine will consider both duplicate version and domain version. Hence we need to combine the two versions with the help of search console. 302 redirection – It is suggested to have 301 redirections for your websites when it is needed and not 302 redirections. Dynamic URLs – avoid relative and dynamic URL. Make sure that your website URL is short, clean and doesn’t have a hyphen. Page Speed – Usually your website is supposed to load at 2 seconds to 3 seconds for the best user experience. Most of the time we get to know that websites are not able to rank due to high page loading or not able to get crawled by bots this leads to slow website loading. Website code – Your website should not contain unwanted code and should be well organized. Navigation – Create Navigation according to your customers. The user should be able to reach the targeted page without moving too many pages. Javascript and CSS – To increase the webpage load time try to minimize the javascript. Consider minifying javascript and CSS for your web pages. Mobile friendly –Making your website mobile friendly is more important and necessity since many people have access to smartphones. For more increase of the mobile users. Google has given “Google’s mobile-friendly algorithm update” for the mobile-friendly design highest priority. Image – Consider optimizing all image on a webpage by proving alt text, giving a descriptive file name and reduced image size. Content – content of the website generally comes at a later stage in website development. It’s better to keep project manager or Content development team and make website page layout and decide what contents to be placed. Also, place
CTA( call to action ). This will help to increase the rank of your website in search engine. Sine user will find web pages with innovative content useful. Conclusion: We are the best Seo company in Bangalore. We all types of solution in the following domain. Digital Marketing and Web Development Data Science and Analytics Software Development and Testing Performance Engineering CRM Consulting Reach out to us at info@digiscifi.com or visit us at our website for more information.www.digiscifi.com