Develop your business through Instagram : Marketing Strategies January 11, 2018
Digital marketing comes with a vast scope to engage with your audience through different channels. Each of the digital marketing channels have their own importance in terms of business life!. Instagram is one such tool which, if used efficiently, will produce you a great result in terms of business goals. Let’s know about what is Instagram marketing? Answer is really simple yet smart one: The marketing done through Instagram is known as Instagram marketing. Again a question arises! woah!!! What is Instagram? Alas! The answer is again known to everyone but I would prefer to say it for your acknowledgement :). Instagram is a social media tool with the help of which you can share your images, videos with your loved ones. So now, are you thinking that if it’s for personal use, then how come Instagram marketing exists? Instagram is not the thing which can be used only personally. You can easily take over this platform for your business purpose by sharing your views on your businesses with the help of images and videos.
Strategy for Instagram Marketing If you want to grow your business and seeking for social media platforms, you must have some strategies in your mind with some basic conceptual knowledge over social media marketing processes. We are going to share with you 9 most important and conceptual with t ways through which you can lead your business profitably and successfully. Let’s start with tips on Profile, Photos and Hashtags:
Steps to Optimize your Profile: The first thing you should think about is how your profile is looking, what is missing to put in your social media account and each & every basic details. Keep an account on following things and maintain your profile by following these steps: 1. Use Company name in profile 2. Enter the URL in bio. 3. Briefly Describe about your business. 4. Use keywords when writing bio. 5. Show personality. 6. Use a headshot for the photo. 7. Avoid using logo. 8. Keep your bio updated. Steps to Optimize your Images: Now let’s go for Photos. We should always consider pre-designed sizes for the images. 1. Always take and edit your photos through apps.
2. Images should be of 612 X 612 size. 3. Use filters wherever required. 4. Put a face to your company( images which shows your brand value). 5. Share product images, 6. Share motivational and inspirational images. 7. Feature your happy customers. Steps to be followed while using Hashtags: Hashtags are one of the most prominent factor with the help of which interaction becomes much easier and so the engagement is. You just need to follow these steps: 1. Create a brand hashtag and use it. 2. Identify the trending hashtags and use it, 3. Always go for tagging on posts but make sure you do not go for more than 30 tagging on a post. 4. Always be specific and relevant while using hashtags. 5. Use hashtags in such a way that others can find your posts and contents easily. Also Read : 5 Most Important YouTube Ranking Factors! Now let’s talk about how to manage the account and what to do with Instagram account. We will be , in general, discussing about how to integrate Instagram account to others and use it effectively, how to work on videos for the insta, and how to manage the account.
Steps to follow on Integration of the account: When you are thinking to reach out to several people and to manage your creation at a vast pace, you can go for the integration of your one account to other accounts on social media channels. 1. Use follow button on your all other social media profiles. 2. Feed to twitter, Facebook and blog. 3. Connect account to other networks. 4. Prefer to go with Instagram app. 5. Include buttons on your emails while going for email marketing. Things to be taken care while posting videos! Videos brings a life to your creation. but do you know, how it can be tackled with ease by keeping some points in mind? If you know, you are all set to fly but, if you don’t know, no need to worry because we will let you think what measures need to be taken for video management! 1. Don’t go for long videos. Try to limit them in 4-15 seconds. 2. If you are using imported videos, trim it. 3. Always go for app to record your videos.
4. You can apply filters to your videos. 5. Sometimes give your audience sneak peeks through your videos. 6. Indulge with your audience and ask them to take action. 7. You should offer behind the scenes videos. Steps to manage your account: Management is always the crucial part to handle while going for digital marketing. We will let you know what are the tips you can use for your social media accounts. 1. Use app for proper functionality. 2. It becomes easy to like , comment and share from your desktop. 3. Use hootsuite to follow hashtags. 4. use statigram to analyze your performances. 5. Check out your activity section to see the engagement on your account. Finally we will be helping you out to interact with your audiences with ease. You can easily have a basic interaction form with the help of “mentions�.
Tips on interactions through innovation: 1. Ask questions and conduct discussions on your account. 2. Start poll on your account by asking opinion on a particular topic. 3. Conduct contests and challenges. 4. Create regular posts on theme. 5. offer discounts and giveaways to your audience. 6. Ask your customers to hashtag you and mention you. 7. Share well known quotes with the color of your brand. Tips on interactions through mention: When you think of using mention , this helps you in building a great relationship with your customers and audiences. Mention helps you in getting notified easily and a great way to lead ahead. 1. Mention others with the help of username. 2. using mentions to a profile is an easy way to interact with them. 3. Appreciate your audience, staffs, followers using mentions. 4. use mentions in comments and reply.
Conclusions: In the era of digitization, its a great effort to work out with Instagram and build up a strategy for the same before jumping into that field.This is always to follow a procedure while going for a marketing activity and you should have some points in mind with which you gain a lot of ease in your business marketing activities. We at Digiscifi Technologies are one of the best digital marketing services company in Bangalore and help you out in planning and strategising marketing activities for your business. What’s your thought on this? Share with us by commenting below đ&#x;™‚ We at DigiSciFi Technologies deliver services in following areas –
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