5 MOST IMPORTANT YOUTUBE RANKING FACTORS! January 3, 2018
This is the world of digitization and what could be better to go with YouTube marketing to reach out your views to a mass audience. But do you really think if everybody who uploads even a 50 seconds video on YouTube can expect it to rank #1? Is that expectation wrong? The answer will be a big NO!. However, if you think that simply by uploading the videos and putting title and tags which you think is an attractive one will do the trick, then you are absolutely wrong. Just like Google has four ranking factors i.e. Content, link, social and user signals, YouTube, the second largest search engine, also have certain ranking factors too. We will be sharing a close view of the same. There are several factors which drives your YouTube content and make it rank higher. We will be focusing on some crucial factors which put the great impact on YouTube ranking 1 . CHANNEL NAME, BRANDING & VANITY URL:
One of the basic and most important things is to create a channel name which signifies your brand and to maintain that brand name continuously. Your Channel name, icon, and URL all should reflect your brand name. You should always go for highquality banners and channel icons images. You should always go for a vanity URL instead of a random URL which you got while creating your YouTube account. YouTube has its own policy to create our custom URL which may be configured out as a vanity URL and you can read more about it from here: https://support.google.com/youtube/answer/2657968.A cha nnel without a vanity URL is not a user-friendly. 2 . CHANNEL KEYWORDS:
A properly optimized YouTube channel stands in a long run to help search engines understand what your content is all about and this optimization leads to increase your ranking on YouTube as well as in search engines too. Channel keywords are one of
the prominent factors which utilized efficiently leads to a great result. Before selecting keywords to go through a research which gives a clear benefit of which keyword will suite for you to boost up the ranking of your YouTube channel. 3 . VIDEO QUALITY:
Video quality is a mandatory thing to take care of! Whenever you are willing to post a video always prefer to create it in HD. High-Definition (HD) videos always rank– better than the lower quality videos. 4 . VIDEO DESCRIPTION:
Along with the video title, Video description is also an important factor which boosts up the ranking factor. Search engines cannot extract details from the videos; it’s a necessary step to explain what is your video all about. Video description should be at least 250 words and make sure to add relevant keywords to your description box. 5 . VIEWS, SHARES & LIKES:
The Number of views, likes (thumbs up) on YouTube, social shares, and inbound links decides where the ranking of your channel is going. When a video is published on your channel, the basic step is to share it across various platforms in order to gain views, likes, shares, and links. Here are some ways to distribute your video content: Share on all your social profiles i.e. Face book, Twitter, LinkedIn, Pinterest etc While sending emails/newsletter to anyone always include it there. Embed it on your website, use it as a topic for your blog post, or place it in an existing video section of your website Always Share on social bookmarking sites such as Reddit or Stumble Upon.
CONCLUSION:
We are one of the best digital marketing companies in Bangalore and would like to help you out with several marketing ideas which are innovative as well as creative to drive your business on a large scale! With the sheer amount of content which is uploaded to YouTube daily, getting your videos to rank highly and stand out on the platform can be tough. However, if you pay attention to these factors, higher will be the ranking for your channel. Apart from these, there are several more factors which we will come up with our next blog on YouTube Marketing. What has been your biggest challenge while getting your videos to rank on YouTube? Let us know about the same in the comments below, and make sure to keep these ranking factors in mind when creating your next YouTube video! We at DigiSciFi Technologies deliver services in following areas – Digital Marketing and Web Development Data Science and Analytics Software Development and Testing Performance Engineering CRM Consulting We take projects and also fulfill outsourcing needs for our customers across the world. Pls reach out to us at info@digiscifi.com www.digiscifi.com