MACHINE LEARNING AND MARKETING September 26, 2017
Machine learning is a technology combining science and computer coding that aims to make predictions based on patterns discovered in data. It follows an explicit set of instructions and convert that into pattern based machine learning algorithms which are designed to analyze data and discover patterns that people cannot find by themselves.
Basically machine learning is needed when the human minds can’t process the size of the data – BIG Data. It leverages the massive power of computer algorithms and data processing technology and then use those insights to determine how new data can be used to accurately predict results.
HOW MARKETE RS CAN USE MACHIN E LEAR NIN G? Machine learning and pattern recognition can help marketers in multiple ways. One of the biggest challenges marketers face is to personalize messaging to individual prospects so that it most strongly resonates with the prospective customer. The results of successful, highly relevant marketing include increased loyalty and engagement. Without machine learning, it is too difficult to process the huge amounts of data coming from
multiple
sources
(eg.
purchase
behavior,
website
clicks, social
media
engagement and responses to previous campaigns) required to predict what marketing offers and incentives will be most effective for each individual customer. Other areas in which a machine learning application can help marketers include: •
Customer Segmentation – This is the first step to scrutinize the different groups of customers and categorize and segment the homogeneous groups of customers with similar behaviors and preferences.
•
Customer Relevance Prediction – By discovering patterns in the data generated the need is to analyze the probability of conversion over to sheer failure post engagement. You can’t reach out individually to million people. You need to categorize and devise ways to connect to the small group of people who are looking for similar products and you offer matching item with incentives.
•
Value Proposition – With segmentation done, the machine learning algorithms will give a score from 0-100 to all your prospects on the basis of conversion probability and accordingly you can run your campaign in the CRM system.
MACHIN E LEAR NIN G IN MARKETIN G Most marketers are not using any form of machine learning because it remains a complex field, requiring the involvement of technologists. As a consequence, effective implementations of machine learning algorithms in marketing remain beyond the reach of many small- and medium-sized businesses.
However, specialized custom solutions are developed to help small businesses to leverage and proliferate with this advanced technology. This is a game changer for marketers because machine learning can eliminate the guesswork and reduce the chances of directionless marketing.
MAY BE WE CAN HE LP? DigiSciFi is a company specialized in Machine Learning and Data Science to develop ways to run algorithms and process huge data and develop mechanism to approach customer groups based on their specific interests. Connect with us – we might be able to change your Marketing Perspective completely. We at DigiSciFi Technologies deliver services in following areas – •
Digital Marketing and Web Development
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Data Science and Analytics
•
Software Development and Testing
•
Performance Engineering
•
CRM Consulting
We take projects and also fulfill outsourcing needs for our customers across the world. Pls reach out to us at info@digiscifi.com www.digiscifi.com