BRAND FOCUS
KINGSTON TO EXPAND ITS PRODUCT PORTFOLIO WITH NEW AGE TECHNOLOGY IN 2020
Kingston Technology has been a pioneer in the memory & storage market for more than three decades and has successfully positioned itself as the world leader. The brand invests millions in the development and testing of its memory modules today to reduce your total cost of ownership tomorrow. The resulting performance, stability and long-term reliability are among the reasons Kingston server memory has become a worldwide industry standard. Their products have been an integral component in the IT infrastructure of Fortune 500 companies for over 30 years. With Kingston’s success over the years, across product lines, the brand will continue improving its set benchmark, and even in this year the company plans to diversify its product portfolio to satisfy the evolving market requirements. To give reference for the magnitude of business, in 2018 alone, Kingston produced over 14 trillion Megabytes (14,00,000 crore MBs) of memory across all product lines including DRAM, SSDs and embedded solutions. Speaking of SSDs alone, Kingston shipped over 13.3 million SSDs in the first half of 2019, which is a whopping 11.3 percent of total SSDs shipped globally in the period. This indeed is a massive amount that reinforces the brand’s strength, position and importance in the industry. www.digitalterminal.in
Mr. Vishal Parekh, Marketing Director, APAC Region – India & Philippines at Kingston Technology said, “With a boom in the industry coming soon this year, we will be showcasing our newer product portfolio for customers. We will be launching faster and responsive SD & microSD cards and High-speed Card Readers for professionals. We plan to organise various awareness campaigns to ensure the customers make informed decisions. Due to the higher subscriber base, there will be a flux of high data usage and awareness initiatives for better data security. Kingston has planned to improve their benchmarks to achieve success as a market leader and with the launches of the new product portfolio, we will ensure better & safe data security. We, at Kingston believe that digitalisation in various verticals will help to increase IoT and reduce the TCO, thereby focussing on better data infrastructure and data security.” Some of the key achievements of the company in 2019 were: • Gartner Inc. ranked Kingston among the top 10 semiconductor chip buyers in the world
• DRAMeXchange ranked Kingston as Number #1 DRAM module supplier in the world with 72.17 percent market share • DRAMeXchange ranks Kingston as Number #1 SSD module maker with 25 percent market share for channel market SSDs • The company introduced NVMe to the market, a technology that can improve data transfer speeds in the system and make it more responsive In 2020, Kingston has plans to expand its existing product portfolio with new age technology in storage. The Indian customers would see faster and more responsive SD & microSD cards from Kingston, along with the new age readers for professionals. Being industry experts, the brand will work on create awareness campaigns for customers to understand the new tech and make informed decisions. The brand also plans to introduce solutions to help customers keep their data safe and GDPR compliant, and to avoid data theft and data. Hardware-based data encryption is a unique feature that Kingston provides with its products even with affordable price points. These solutions from Kingston are customizable according to requirements and can be adapted for different industries like Big data analysis, enterprise applications, media production, VFX, cloud services, data centers, etc. For example, Kingston-powered DIT carts were deployed on a recent award-winning Netflix television show shot on the Warner Bros. lot. Kingston solid-state drives greatly improved the workflow by reducing ingest time of the daily footage followed by duplicating to other drives for postproduction services. Kingston believes that 2020 will be an eventful year in terms of growth.
MARCH 2020
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