DT April Issue 2023

Secureye S-VDP20M Video Doorphone

Secureye is one of the leading brands in the field of security products in India. Secureye has a wide range of innovative products that are technologically advanced. The home security product market is witnessing good traction and the demand for smart home security products is increasing rapidly. Secureye is meeting the burgeoning demand with its cutting-edge and reliable product portfolio.

Secureye’s S-VDP20M video doorphone is a great product as it helps in keeping homes secure without being troubled.

Below are the key features of Secureye S-VDP20M video doorphone:

Features-Indoor Station

• Display screen: 17.78 cm (7) TFT-LCD

• Pixel: 800*480

• Power: 12VDC

• Consumption: 1000mA

• Operating Temp.: -10°C ~ + 50°C

• Installation: Surface Mounted

Features-Outdoor Station

Publisher & Editor : Rajeev Ranjan

Executive Editor : Jyoti Janda

Creative Head : Vikas Sharma

Assistant Content Manager : Jai Prakash

Content Writer : Shreeti Verma

Video Editor : Sameer Basel

Graphic Designer : Anoop Kumar Bhatt

Digital & Social Media Executive : Saurabh Yadav

Circulation & CRM Executive : Pintu Mandal

Marketing Executive : Balvinder Singh

Field Executive : Uday Ray

• Resolution: 650 TVL

• Image Sensor: 1/4″HD CMOS

• Lens: 1.7mm

• Min. Illumination: 0.01 Lux

• Illumination: 4 LEDS

• View Angle: 98°

Address : 011 - 45160276

• Power: 12VDC

• Consumption: 1000mA

• Operating Temp.: -20°C ~ + 65°C

• IP Rating: IP55

• Installation: Surface Mounted

• Color: Silver or black

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Brajesh

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30th Convergence India Expo

Concluded Successfully, Showcased Ground-breaking Innovations

The 30th Convergence India and 8th Smart Cities Expo, India’s largest tech & infra expos jointly organised by the Smart Cities Mission, Ministry of Housing & Urban Affairs (MoHUA), India Trade Promotion Organisation (ITPO), and Exhibitions India Group (EIG) concluded successfully today with a closing ceremony of Smart Cities India Awards & FinTech India Innovation Awards.

The inaugural day of the event was graced by the presence of Shri Nitin Gadkari, Hon’ble Union Minister for Road Transport & Highways, Government of India.

The expos hosted approximately 1000 brands and 200 start-ups over a period of three days at the Pragati Maidan, New Delhi. Living up to this year’s theme of ‘Innovation driving Sustainability’ representatives from key ministries spoke of ongoing ‘Digital India’ programmes, spokespersons of big Indian and global

brands deliberated on future plans and new-age startups showcased solutions for transforming India into a digitally empowered society and knowledge-based economy.

Key dignitaries included Pradeep Singh Kharola, Chairman and Managing Director ITPO and Ministry of Commerce & Industry, H.E. Karel Hirman, Minister of Economy Slovak Republic, V. Raghuandan, Secretary TRAI, LT Gen DR. SP Kochhar and Arvind Bali, CEO, Telecom Sector Skill Council to name a few.

Over 200 speakers participated in 42 high-powered conference sessions. The show brought together startup founders, startup enthusiasts, public and private players across industries and geographies, under one roof. The expo - curated for innovators, disruptors and industry leaders who shared their projects, knowledge, passion and insights

– was a great platform for networking and a meeting point for business opportunities.

Ms. Chandrika Behl, Managing Director, Exhibitions India Group, said, “Convergence India, in its milestone 30th year, and Smart Cities India, in its 8th year, continue their legacy of being platforms that have fostered growth and accelerated nation-building through opportunities in fast-growing digital technologies. Both the events have provided a platform for domestic brands to showcase their work in technology, smart cities, and startup domains. The expos also offered a platform for international players to forge new partnerships and explore business opportunities in India. It was a pleasure to host industry stalwarts from tech telecom, start-ups and smart cities space at the 30th Convergence and 8th Smart cities expo.”

Consistent Infosystems Presented its Innovative Product Line-up at Convergence India Expo

Consistent Infosystems successfully showcased its Technology Products Portfolio at Convergence India Expo 2023. The three-day expo was attended by 500+ brands and more than 100+ start-ups, along with participation from various government departments, public sector undertakings, and industry leaders sharing their expertise, knowledge, passion, and insights.

The tech-based products of Consistent

such as SSD, CCTV cameras, LED Monitors and LED TVs, Wireless Routers, POE Switches, CCTV cables, CAT6 cable, Micro SD cards, HDDs, and Networking Racks etc were showcased at the expo. Besides this, CONSISTENT launched its new range of CCTV - DVR and NVR, Highdefinition HD cameras, and NVME 4 Gen at the expo which gained a lot of traction from the attendees.

Talking about the exhibition Yogesh Agrawal, CEO and Co-Founder, Consistent Infosystems Private Limited said, “We are happy with the response we received during Convergence India Expo, which provided a great platform for networking and business opportunities. These types

of events offer great opportunities for brands like us to tap into the vast potential in the market and showcase our innovations amongst a broader group, to meet and connect with prospective clients and technology leaders.”

The Sneak Peek of products launched at the Expo. are as follows:

CCTV – DVR (Digital Video Recorder)

Consistent 4/8 /16 CH high definition DVR has the ability to connect analog and IP cameras simultaneously, which adopts the standard H.265 high profile compression format and the advanced SOC technique to ensure real time

recording in each channel. It supports remote network transmission and remote surveillance with your mobile devices. The new series of DVR can meet different security requirements of home, financial, commerce, enterprise, transportation and government, etc.

CCTV - NVR (Network Video Recorder)

Consistent 4/8/ 16 CH high definition NVR 6MP/5MP/4MP/3MP/1080P/1280*1024/

960P/720P has high definition IP video input and adopts the most advanced SOC technique to ensure high definition recording in each channel and realize outstanding robustness of the system. It supports 4/816 CH NVR IP input,

simultaneous 16 CH playback and a 4K ultra high-definition display.

NVME 4 Gen

NVMe 4 Generation is designed for SSDs with the inspiration from the high speed of Cheetah. It helps in communicating between the storage interface and the System CPU using high-speed PCIe sockets, independent of storage form factor. Input/Output tasks performed using NVMe drivers which allows for faster transfer, more data, and finish faster than older storage models using older drivers, such as AHCI (Advanced Host Controller Interface) a feature of SATA SSDs.

High-definition HD cameras

Consistent High-Definition Camera (Black/White) have 2.0 Megapixel CMOS Sensor and a weather resistant plastic body. It supports UTC Function and has an IR Distance Upto 20 meters. It also has D Noise Reduction and Multiple Angle Adjustment.

Consistent High-Definition Camera (Starlight – Color)

These High-Definition Camera have 2.0 Megapixel CMOS Sensor and color night vision upto 20 meters. It comes equipped with 3D noise reduction, multiple angle adjustment, warm starlight array and an all-weather resistant plastic body.

TP-Link Launched New Innovative Products at 30th Convergence India Expo

excellent platform for us to showcase our latest offerings in Wi-Fi 7 WLAN devices, enterprise/Telco grade switches and share the roadmap to partners & customers under a single roof. The interaction with partners & customers helped us to learn from mutual experiences and adopt them into our products under development.”

TP-Link introduced its new range of products at the recently concluded Convergence India 2023 expo from 27th to 29th of March 2023, at Pragati Maidan, New Delhi. TP-Link has been ranked as the No. 1 global provider of WLAN devices* for 11 consecutive years, with a 17.8% global market share.

With 26 years of continuous development, TP-Link’s expansion from consumer and enterprise networks to new markets such as video surveillance, smart home solutions, and IoT devices presents an exciting opportunity for the company to diversify its product offerings and reach new customers. TP-Link products are available in more than 170 countries and regions, serving more than 1.7 billion users.

TP-Link Showcased a new series of solutions in Surveillance, Wi-Fi, and a higher range of enterprise solutions

which included products from Omada Pro Business Networking Solution, along with FTTH, VIGI Surveillance, TAPO Home Security Wi-Fi Cameras, Deco mesh Wi-Fi Systems and Wi-Fi 7 Networking Solutions.

The high level of customer curiosity and interest in TP-Link’s Wi-Fi 7 Networking Solutions at the event is a testament to the company’s ability to create innovative products that meet the needs of its customers. TP-Link booth attracted many owners and partners in IT, telecommunications, surveillance, and many other sectors. The company’s goal was to provide customers with a memorable and engaging experience and therefore its booth at the event was a big hit.

Mr. Sanjay Sehgal, Sr. Vice President - SMB & Telco. TP-Link India Pvt. Ltd. said - “The convergence expo was an

Mr. Bijoy Alaylo, VP -SoHo Channel Sales, TP-Link India Pvt. Ltd. said - “The Expo was well arranged with different target markets available in different segments of the hall. The response of the crowd was overwhelming as we had displayed major categories of our Products here. Surveillance solutions and the FTTH range of solutions attracted more customers as these were the newest offerings from TPLink as well as this industry is developing at a rapid pace. We look forward to the next edition of the Expo very soon due to the quality customers inflow seen.”

GIGABYTE Launches New Range of Laptops for Gamers and Creators

GIGABYTE has just raised the bar in the gaming and creative laptop market with the launch of their latest additions to the AORUS, AERO, and G5 series. These premium laptops boast up to the Intel 13th Gen Intel® Core™ processors and the latest NVIDIA GeForce® RTX™ 4070 Laptop GPU for unparalleled performance on the go.

The new range includes the AORUS 17 BSF, AORUS 15 BKF, AORUS 15 9SF, AORUS 15 9KF, AORUS 15 9MF, AERO 14 OLED BMF, AERO 14 OLED 9MF, G5 KF, G5 MF. Designed for high-performance gaming and creative workloads, these laptops offer cutting-edge technologies, superb craftsmanship, and optimized portability, setting a new standard in the industry.

Designed for gamers and creators on the go, the AORUS 17 and AORUS 15 are superportable gaming laptops, featuring up to Intel® Core 13th Gen i7 H series processors and up to NVIDIA GeForce® RTX™ 4070 Laptop GPU with a TGP of 140W. Both devices are high-performance laptops and are more than capable of handling any workload that is thrown at them. Additionally, the AORUS lineup offers 17.3 and 15.6-inch displays with up to QHD resolution and a maximum refresh rate

Commenting on the latest launch, Mr. Sunil Grewal, Director, GIGABYTE Technology India Pvt. Ltd said, “As a brand, GIGABYTE has long recognized the enormous potential of the gaming market in India. The rapid adoption of popular esports titles in the country and the projected figure of over 100 million social media content creators this year have further validated this belief. GIGABYTE is committed to providing creators, gamers,

and streamers in the country with the right tools to fuel their growth and success. The latest laptops from GIGABYTE cater to all their needs by providing peak performance in a compact package, enabling them to excel in their craft.”

The AERO 14 OLED has received significant upgrades in terms of performance and craftsmanship with 1.49kg lightweight only, with up to 13th Gen Intel® Core™ processors and NVIDIA GeForce RTX™ 40 Series Laptop GPUs now included. NVIDIA Studio certification further ensures that the laptops have been optimized for stability and performance, providing seamless support for widely used creative software. The display on the AERO 14 OLED is factorycalibrated with X-Rite™ 2.0 and validated by Pantone® for precise colors out of the box. The average color deviation is Delta E<1. The laptop features a 2.8K QHD+ resolution display, both with a 16:10 aspect ratio for maximum screen space for improved productivity.

The G5 series brings offer a 12th Gen Intel® Core™ i5 processor paired with NVIDIA® GeForce RTX™ 40 Series Laptop GPUs, and a 144Hz high refresh rate display, specially designed for mid-range gaming. Designed to be 22% smaller and lighter than its previous generation, the new G5 Range offers a lot of performance in a compact package.

All the laptops feature GIGABYTE’s WINDFORCE cooling technology, to ensure efficient and quiet cooling while also making the laptops more compact and portable for on-the-move operations.

These laptops will be available in India from May at leading marketplaces such as Amazon, Flipkart, etc.

of 240Hz for immersive visuals and fluid framerates.

Mr. Sunil Grewal Director, GIGABYTE Technology India Pvt. Ltd

MERCURY ANNOUNCES PRODUCT ROADMAP, FORAYING INTO GAMING MONITORS

offers a complete range of high quality Display Monitors. Its monitors are highly popular among Indian customers due to excellent build quality and smooth performance. In the recent years, the brand has made significant advancements in its products as well as customer service quality.

Mercury is dedicated to providing the best technology service support to its customers across India. To elevate the tech support experience, Mercury’s tech service partner Kaizen Infoserve is building its presence and integrating technology at every level of its operations. Kaizen is one of the leading tech service providers in India and it has decades of experience in the industry. Recently, Kaizen launched several initiatives to upgrade the service experience for all customers. Through this partnership, Mercury is ensuring that its customers receive the highest level of support. Mercury’s every product is backed with strong warranty support across country.

Sushmita Das, VP-Business, Mercury said, “We are very happy to announce that we are entering the gaming monitor

market. It is a very competitive but opportunistic segment. We have decades of industry experience in the monitor market and in the gaming segment, we see great opportunities to grow. Our aim is to fulfil the ever-growing demand with our high-performance and reliable products. We are also happy to share that our service partner Kaizen will take care of customer support as they are pioneer in offering the best service support across India.”

Mr. Murali Krishnan, Director, Kaizen Infoserve said, “We are dedicated to providing exceptional technical service support to Mercury’s customers. We understand the importance of customer support in the success of any brand. Thus, we are committed to ensuring that all the customers get best possible support. As Mercury is foraying into gaming monitor segment, we are very excited about it. At Kaizen, customer satisfaction is our top priority, and we will continue to go above and beyond to provide the best technical service support in the industry.”

Mercury has a broad range of LED monitors that are adopted by a large set of customers. It offers best quality monitors that results in perfect viewing experience. Mercury’s Perfect View series offers the complete range of Slim LED Monitors with varying after-sales support up to 3years Warranty*.

Mercury is one of the preferred brands for 18.5 inch LED Monitors for Education, SOHO and SME segment. Mercury Perfect View 1950THW supports a

max resolution of 1600 x 900, an excellent Dynamic Contrast ratio and HDMI.

Mercury’s product styling and topnotch build quality promises a premium experience. The top of the line, Mercury Perfect View MS2050THW is the 20inch Slim LED model with a Dynamic Contrast Ratio and a 5ms Response Time. The Monitor package comes with a HDMI Cable for the user to enjoy the best resolution and viewing experience. Mercury MS2050THW is backed with a 3year warranty support across country through Kaizen Infoserve. The 20in slim LED model is the perfect answer for professional and students who spend long hours on screen.

Mercury is consistently expanding its product line-up to serve the customers across every segments. Mercury announced that in addition to their current 22inch, 20inch & 18.5inch LED Monitors, it shall be launching Gaming Monitors by end of Q2, 2023.

Mercury’s upcoming Gaming Monitor will be a Slim 32-inch QHD Display with a 1800R Curved Screen. It promises an extraordinary experience with a 2560 x 1440 Resolution & an incredible contrast and peak brightness. The Mercury 32in QHD Gaming Monitor in a 16:9 aspect ratio supports enhanced refresh rates of up to 144Hz. The product is expected to hit India market by end of Q2,2023 and shall be available through their National Distributor.

Mercury is one of the preferred brands in Desktop and Mobile Computing peripherals for over 45years. The current range of products available in India are Computer Motherboards, Graphic Cards, Computer Casings & Power Supplies, Keyboard & Mouse, Multimedia USB & Bluetooth speakers and headsets, UPS & Power products and more. The brand “Mercury” is marketed from the brand’s home country, Singapore, by Plutus Electronics (Singapore) and is distributed through a wide network of National & Regional distributors and 4000+ dealer partners in India.

Acer Introduces Helios 16 Gaming Laptop in India with Intel i9 Processor

visual experience, with a WQXGA resolution of 2560 x 1600 and high brightness (500 nits), resulting in vivid colours and detailed visuals. The Acer ComfyView™ LEDbacklit TFT LCD technology keeps the display crystal clear even in brightly lit environments, while the impressive 240 Hz refresh rate guarantees ultra-smooth and fluid visuals that enhance the gaming experience.

vibrant neon-hued shell and features faster P-cores and more E-cores, supporting DDR4/DDR5 and PCIe 4.0/5.0. This enables seamless multitasking and allows for configuration flexibility. Gamers can enjoy an unparalleled gaming experience with the option to add up to a GeForce RTX™ 4080 with 175W MGP, up to 32GB of 5600MHz DDR5 memory, and high-speed PCIe storage.

Acer has introduced the Acer Predator Helios 16 professional gaming laptop equipped with up to 13th Gen Intel Core i9 processor and NVIDIA® GeForce RTX™ 4080 Series GPU. These processors provide the Helios 16 with superior CPU performance for graphics and AI acceleration with 24 cores, made up of up to eight performancecores (P-core) and 16 efficient-cores. This powerhouse processor can go upto 5.40 GHz speed for top of the line gaming performance.

The NVIDIA® GeForce RTX™ 4080 with 12GB of dedicated GDDR6 VRAM provides exceptional performance and enable users to game at previously impossible detail levels and speeds, and to power through creative workloads in a fraction of the time, all in thin and light form factors.

Advanced features like ray tracing and DLSS are also supported by the RTX 4080, which enhance the graphics’ quality and realism. The laptop’s advanced cooling system, which includes 5th Gen AeroBlade 3D fans, vector heat pipes, and liquid metal thermal grease, ensures seamless performance even during extended gaming sessions, without encountering any heat-related issues.

The 16.0” display with IPS (In-Plane Switching) technology provides a stunning

Gamers can easily access the upgraded PredatorSense utility app and switch between different operation modes with the redesigned RGB keyboard, making the Helios 16 a gamer’s dream. It also has a customisable thermal deco, FHD camera, DTS:X Ultra sound ecosystem, Mini LED per-key backlit keyboard, and the latest Killer DoubleShot Pro, Killer Wi-Fi 6E AX 1675i, and Ethernet E2600. The Helios 16 is the ultimate gaming powerhouse, and it is a complete package for gamers who demand the best.

Sudhir Goel, Chief Business Officer said “We are thrilled to launch the Predator Helios 16, our most advanced gaming laptop to date. With its cutting-edge technology, top-tier performance, and sleek design, we are confident that the Predator Helios 16 will take gaming to new heights and provide users with an exceptional gaming experience. It is the ultimate powerhouse that gamers or content creators should aspire to have.”

TRUST THE EYES

The Acer Predator Helios 16 boasts a 16-inch display with an aspect ratio of 16:10 and a resolution of WQXGA. With a refresh rate of up to 240Hz and a maximum brightness of 500 nits, users are guaranteed an exceptional visual experience whether gaming or watching movies, thanks to NVIDIA Advanced Optimus features that provide high contrast ratio and brightness levels.

BEYOND PERFORMANCE

The Acer Predator Helios 16 series is built to provide exceptional performance, powered by up to 13th Gen Intel® Core™ i9 processor and a new performance hybrid architecture. It is encased in a

COOLING PERFECTED

The Helios 16 series is equipped with advanced cooling technology, including custom-designed 5th Gen AeroBlade™ 3D Fans, vector heat pipes, and liquid metal thermal grease that works together to provide optimal cooling performance for its powerful 13th Gen Intel CPU.

KEYED FOR TOTAL CONTROL

Customise the per-key RGB backlit keyboard of the Helios 16 laptop using the brighter, more efficient Mini LED backlights, which provide more uniform colour and less halo than their non-Mini LED equivalents. Use the PredatorSense™ software to further tailor the RGB lighting to your liking.

PERSONALISE WITH PREDATORSENSE™

By using the brand-new PredatorSense™, users can mix and match colours to their liking. They can adjust the RGB via Pulsar Lighting for a specific theme, manage overclocking, max out fan speeds, and choose from four modes: Quiet, Balanced, Performance, and Turbo, or Balanced and ECO when running on battery power alone.

FULLY CONNECTED

With the Intel® Killer™ E2600 Ethernet Controller, Intel® Killer™ Wi-Fi 6E AX1675i, the users have all the tools they need to clear out the online competition. Plug all the peripherals into the full range of USB 3.2 Gen2, including two incredibly fast Thunderbolt™ 4 USB-C ports and HDMI 2.1. There’s even a Micro SD™ Card Reader if so needed!

PRICING AND AVAILABILITY

The Predator Helios 16 is available from Rs 199990 on store.acer.com and Acer

Mr. Sudhir Goel

Chief Business Officer, Acer India

Nine Ways to Protect Your Business from Cybercrime

Cyberattacks are becoming increasingly more complex and sophisticated, impacting industries and organizations of all shapes and sizes. What is interesting, is that perpetrators of these attacks are becoming more diverse, ranging from Initial Access Brokers (IABs) to ransomware gangs. Collaboration among these bad actors poses a challenge for detecting and defending against attacks, making it difficult for most organisations to defend against on their own.

A common method often used by attackers to breach networks is the exploit of ProxyShell vulnerabilities in email servers. This tactic involves Initial Access Brokers (IABs) who sell access to other attackers after gaining entry through these vulnerabilities. Shockingly, unpatched ProxyLogon and ProxyShell vulnerabilities were responsible for almost 50% of all analysed incidents in 2021, and attackers continued to use them in 2022. The exploitation of these vulnerabilities by IABs and other attackers can lead to multiple attacks on a single target, thereby making it easier for them to gain access.

It is no secret that cybercriminals are constantly improving their tools and techniques. One example of this is the rise of double extortion ransomware, which involves both data exfiltration and encryption, thereby increasing the potential damage to victims. Furthermore, longer dwell times leave organizations more exposed to multiple attackers and multistage attacks. Between 2020 and 2021, the average dwell time increased by 36%, making it more difficult for organizations to detect and mitigate the effects of such attacks.

In light of this, it is important not to become complacent. Leaders must keep in mind that all organizations are potential targets and no industry is immune to attacks. Any weaknesses or unprotected areas in a network will most likely be found and exploited. To enhance your defence against these threats, here are nine helpful tips:

1. Investigate and patch vulnerabilities

Regularly check your network for potential security weaknesses, such as unaddressed vulnerabilities like ProxyLogon and ProxyShell, as well as any back doors that

might have been opened by malicious actors. It is crucial to keep all your software up to date and ensure that all patches are installed correctly to reduce the risk of security breaches.

2. Monitor and respond to threats 24/7

It’s important to have the necessary resources, knowledge, and procedures in place to detect and address security threats at all times. Cyber criminals frequently target organizations during lowtraffic periods such as weekends, national holidays, and late at night when they believe the chances of being caught are lower.

3. Harden the security of remote access services

To ensure network security is maintained, it is advisable to regularly perform external network scans and secure commonly used remote access tool ports. For devices that require remote management tool access, it is recommended to place them within a VPN or zero-trust network access system that uses multifactor authentication (MFA).

4. Adopt—or at least work toward—a zero-trust network model

Segmentation can greatly aid in enhancing network security. This can be done by isolating important servers and placing them in virtual local area networks (VLANs). Such a move facilitates the implementation of the zero-trust network access security framework, which grants specific network access to each user.

5. Strengthen passwords and implement multi-factor authentication (MFA)

It’s important to educate employees on the importance of strong and unique passwords. At the same time, keep in mind that even the most complex passwords can be hacked. Hence, it is advisable to implement multifactor authentication (MFA) as an extra layer of protection across all access points.

6. Inventory all network assets

To minimize the chances of malicious activities, it is crucial to conduct network scans and physical checks to keep an inventory of all the assets and accounts on your network. This includes identifying all connected computers and IoT devices. Failure to account for unprotected devices can heighten the risk of security breaches.

7. Extend layered protection to all network endpoints

Each network access point presents an opportunity for attackers to exploit. It is not safe to assume that your network is secure since there may be security breaches that have gone unnoticed. Additionally, any open access point can be used by attackers to gain unauthorized access to your system.

8. Ensure correct product configuration

Monitor product configurations regularly to ensure they are current and update security policies as required.

9. Proactively hunt threats with managed detection and response

In today’s threat climate, passively monitoring your systems isn’t enough. An ideal approach is to leverage managed detection and response (MDR) and similar solutions that can proactively identify and neutralize threats before they take hold.

Authored by Sunil Sharma, Managing Director - Sales, Sophos India and SAARC

Mr. Sunil Sharma Managing Director - Sales, Sophos India and SAARC

Delivering Business Impact with Cloud FinOps

Authored by Puneet Gupta, Vice President, And Managing Director, NetApp India/SAARC

To keep up with India’s growing digital economy and ever-evolving customer demands in a dynamic macro-economic environment, most organisations are turning to cloud. Cloud is helping them deliver a more agile and flexible technology platform to fuel innovation and in turn, deliver better experiences to their customers.

A wholly agile, zero commitment model can work well for some workloads that experience peaks and troughs of demand. However, as cloud adoption matures within organisations, base loads become more predictable. This means that organisations must strike a balance between committed spend and agility with their cloud providers so as to maximise the return on their investments whilst keeping the agility they need. As technology platforms become more dynamic, this can be a daunting task. As such, more and more companies are implementing the practice of cloud financial operations (FinOps), that unite business strategy with enterprise-wide accountability to manage and optimise cloud spends.

FinOps is the relatively new practice of driving visibility and bringing financial accountability to the variable spending model of cloud. Essentially, finance and IT develop a series of best practice measures to quantify and provide insight into the associated cost of cloud usage. The objective is to create a cloud financial model that balances commitment with agility, delivering the needs of the business, whilst continually monitoring and optimising architectures to ensure performance and availability.

The first steps of cloud migration

Cloud migrations represent a major shift in how an organisation enables IT and digital initiatives. And this migration is on a strong trajectory in India, with the Indian public cloud service market expected to be worth USD 13 billion by 2026, according to an IDC report.

The goal of any cloud migration or adoption initiative is broadly to fuel digital transformation by moving focus away from running technology and towards innovation through technology. One good example is the deployment of cloud-native application platforms like serverless, microservices, which enables IT staff to focus on application development or more business outcome-focused activities rather than just “keep the lights on.”

These dynamic environments mean that automation must play a larger role. In general, organisations may seek to develop programs and utilise tools that allow them to continually improve security, automation, cost management, resource utilisation and compliance concurrently, with each optimisation creating multiple benefits whenever possible.

Pooling expertise to unlock the best of cloud

What’s the best way for enterprises to organise their strategies and teams to achieve these objectives? As enterprises continue to increase cloud investments, they should also consider how to grow their cloud expertise. Cloud maturity includes centralisation and coordinating decisionmaking across teams.

This is where the establishment of a Cloud Centre of Excellence (CCoE) comes in handy. The benefits include improved governance, better overall operational efficiency, and increased confidence in cloud security, increased accountability, better understanding of cloud bills, easier auditing processes, and more accurate levels of billing departments for their cloud use.

As more firms invest deeper in cloud and the number of cloud users increases, they must consider the business value gained from these resources.

FinOps: A crucial part of cloud transformation

While FinOps are a key component of a

CCoE, many companies still lack visibility into the various aspects of the company’s public cloud operations, and thus are unable to monitor and optimise public cloud costs.

One way cloud decision makers can take a proactive approach to managing their cloud costs is by implementing a FinOps practice. More than simply managing and monitoring costs, FinOps takes a holistic view of the cloud’s business value along with an organisation’s objectives.

In any cloud deployment, FinOps teams have to balance the need for speed/performance, quality and cost. Just as you do not need to drive at race car speed to get to the grocery store, the highest level of performance may not be needed 24/7 for every scenario. FinOps will help organisations optimise and right-size their cloud usage, thereby bringing about greater efficiencies in cloud deployment and overall cost.

The awareness and interest to adopt FinOps has grown quickly in APAC and in India in the last 12 months. This comes as enterprises look at cost management measures on the back of high inflation and increased costs, according to this Forbes report.

So, how can we establish this practice quickly? Partnering with a Managed Service Providers (MSPs) is an effective way to implement FinOps, as many of them offer managed cloud and financial operations as their core services. Through their MSPs, companies can take a more holistic approach to increase control, optimise their IT resources and budgets more effectively, and deliver critical services such as network, application, infrastructure, and security. This in turn helps to drive the cloud’s business value over time.

For example, when a CCoE is combined with a dedicated MSP in cloud operations, enterprises can go even deeper into their cloud journey and often gain a more well-rounded approach to their cloud transformation projects.

In fact, enterprises that have adopted the MSP approach have stated that they enjoyed many benefits gaining expertise they don’t have internally, increased productivity of the IT teams, enhanced security and compliance, and reduced overall cloud costs.

Clearly, FinOps and its implementation via an MSP model is one that organisations must consider in the next phase of their cloud journey.

Mr. Puneet Gupta Vice President, And Managing Director, NetApp India/SAARC

BOOST YOUR GAMEPLAY WITH XPG GAMMIX S70 BLADE PCIE

GEN4X4 M.2 2280 SSD

The XPG GAMMIX S70 BLADE is a highperformance Solid State Drive (SSD) that uses the PCIe Gen4x4 interface and M.2 2280 form factor. It is designed for use in gaming PCs and other high-end systems that require fast storage. The S70 BLADE SSD features blazing fast read and write speeds, making it one of the powerful SSDs for gamers.

Speed Ahead with PCIe 4.0

With the latest PCIe Gen4 interface, the GAMMIX S70 BLADE will help you dominate the competition with sequential read/ write performance of up to 7400/6800/MB per second. That’s up to two times faster than PCIe 3.0 SSDs! For ease of use, it’s backward compatible with PCIe 3.0.

Cool in the Heat of Battle

Sporting a robust high-temperature resistant aluminum heatsink, the GAMMIX S70 BLADE gets rid of heat effectively. So effective in fact it is able to reduce temperatures by up to 20 percent. Plus, the heatsink looks amazing too with its streamlined surface and ridged geometric lines.

Perfect for Compact and Thin Devices

Featuring a M.2 2280 form factor, the GAMMIX S70 BLADE is perfect for laptops and thinner devices, giving you the performance you need regardless of space constraints.

Works with PS5

Got a PS5 and need more capacity? The GAMMIX S70 BLADE is your answer. Plug one into your PS5 and enjoy better, smoother performance over the built-in storage.

Made to Perform

• Compliant with NVMe 1.4

• Higher capacities and enhanced

efficiency and durability with 3D NAND Flash

• M.2 2280 specification: supports the latest generation PCIe 4.0 platform

• Perfect for avid gamers, overclockers, and PC enthusiasts

Boosting Your Performance

In combination with Dynamic SLC Caching

and DRAM Cache Buffer, the GAMMIX S70 BLADE gives you a performance boost for video editing, rendering, and gaming.

The Ultimate Game Cache

Equipped with 3D NAND Flash memory, the S70 BLADE offers capacities of up to 4TB. What’s more, with error correcting and protection technologies, it comes with a high Total Bytes Written (TBW) rating for excellent durability and longevity.

Security and Integrity

On top of its core performance characteristics, the S70 BLADE supports LDPC error correcting code technology to detect and fix a comprehensive range of data errors for accurate data transmissions. In addition, with End-toEnd (E2E) Data Protection, RAID Engine support, and AES 256-bit Encryption, the S70 BLADE ensures data security and integrity.

5-Year Warranty

For peace of mind, the GAMMIX S70 BLADE comes backed by a 5-year warranty.

Efficient Distribution Network: Micron Ensures Latest Products are Widely Available in Retail Stores

Participation At Convergence India Expo 2023

Micron Technology has been at the forefront of the semiconductor industry for over four decades and now leading the Indian market as well. It has emerged as one of the largest producers of memory chips in the world. One of the key strengths of Micron is its ability to innovate and push the boundaries of what’s possible with storage solutions. In recent years, Micron has achieved excellent success and continue to lead the market.

Rajesh Gupta, Director Sales - India & SAARC, Micron Technologies recently participated at Convergence India Expo 2023 where DT got a chance to interact with him. He shared his views on the market, innovation, opportunities and more.

Micron is industry leader and it recently participated at the 30th Convergence India Expo in New Delhi where it showcased its entire range of innovative products. Commenting on their participation, Rajesh Gupta, Director Sales - India & SAARC, Micron Technologies said, “Participating in Convergence each year is a fitting choice for our company, given the conference’s over two decades of experience in bringing together the entire industry. The conference offers a valuable platform for us to interact with almost all segments of our customers, allowing us to showcase our products and technologies and engage with potential customers. With a diverse range of attendees at the conference, we can expand our reach and gain valuable insights into industry trends and best practices.”

Micron Leading The Market

Micron has achieved the number one market share in India at a relatively fast pace. Shedding light on their success journey, he shared three key factors that contributed to this achievement. Rajesh said, “As a technology leader, Micron has been at the forefront of innovation, inventing great products such as consumer DRAM, SSD, and drives. Additionally, the company has established a robust and extensive channel partner ecosystem throughout the country. Micron ensures that its latest products are readily available in its distribution network and are widely distributed in the retail network. This strategy has enabled the company to reach a large customer base and make its products easily accessible to consumers.”

He further added, “In a large country

like India, having a strong after-sales network is crucial. Micron has achieved this by working with warranty service providers and establishing a presence in over 50 cities throughout the country. The company ensures that its products are readily available, and consumers can easily obtain replacement stocks when needed. With a robust channel ecosystem, Micron drives numerous promotions and supports them with excellent postal services, ultimately resulting in the growth and success of the Crucial and Micron brands. This focus on providing quality service and support to customers has played a significant role in the company’s success in the Indian market.”

Future of SSD Adoption in India

SSD market is growing swiftly and there are huge opportunities for market the players. Commenting on the future of SSD market in India, Rajesh said, “The adoption of solid-state drives (SSDs) in India’s emerging market still has a long way to go. A significant number of users still rely on older, magnetic spinning hard disk drives in their laptops and desktops. Upgrading to SSDs is one of the easiest ways to enhance the performance of these older systems. This presents a massive opportunity for the SSD ecosystem to expand. SSDs offer several advantages, including faster storage technology, lower heat dissipation, and improved energy efficiency. Despite being a great technology, the widespread use of magnetic drives in India’s install base indicates a significant opportunity for both consumer and enterprise SSD adoption and deployment.”

Support to Channel Partners

Micron, as a memory technology firm, has a strong marketing strategy and an effective marketing and sales team that

has greatly contributed to the company’s continued leadership. By effectively promoting and communicating the benefits of its products, Micron has been able to establish itself as a leading player in the market. Commenting on the channel support, Rajesh Gupta said, “A strong marketing engine is crucial for any consumer business, including Micron, which operates globally and creates a significant amount of content at its headquarters. This content is then distributed to channel partners and consumers through various media channels. With the emergence of Crucial.in, a website that attracts high levels of traffic, it is essential to provide consumers with clear and easily understandable content that can help them identify which products will best suit their needs. Therefore, we make sure that the right content is readily available for consumers to access.”

“The Crucial Selector tool is an exceptional resource, unmatched by any other tool in the industry, that allows ordinary consumers to easily determine which DRAM or SSD products are suitable for upgrading their laptop or desktop. We have made significant

investments in developing these tools and ensuring that they are widely accessible to our customers and consumers. The overwhelmingly positive feedback we have received from our customers is a testament to the value and usefulness of these tools,” concluded by Rajesh.

Mr. Rajesh Gupta, Director Sales - India & SAARC, Micron Technologies

“The Intention is to be The Number One in The Market”

“Kaspersky and Supertron share a common DNA - we both aim to be more aggressive in the market and to become the number one brand in our industry”

Kaspersky is a leading brand and has captured a very good market share in India. It serves the market with a broad range of products that are designed to mitigate evolving cybersecurity challenges. Kaspersky provides its nextgen cybersecurity solutions through its wide channel partner network across India. Recently Kaspersky launched its new AV solutions with a focus to further empower the customers. During this launch event, Rajeev Ranjan, Editor, Digital Terminal interacted with Dipesh Kaura, General Manager – South Asia, Kaspersky. The discussion revolved around new product line, channel plans, opportunities and much more. Read the excerpts below:

Rajeev: Can you please tell about your newly launched consumer products?

Dipesh: The focus of this launch is not just basic AV protection, but rather a shift towards providing more comprehensive cyber protection for consumers. A lot of effort has been put into developing features that protect digital identity, passwords, and users while they are online. The aim is to provide cyber protection from a holistic perspective rather than just focusing on the AV part.

In addition to these features, the tools have been designed to be more flexible and interactive for consumers. The software can alert users when certain features have not been enabled or when they are visiting potentially harmful websites or using rogue apps.

Furthermore, this launch will introduce dashboards for consumers, which is a first in terms of providing a consumer-friendly view of their cybersecurity status. The premium services will also be consumerdriven, which is unusual as these services are typically only available in the B2B market. Consumers will be able to interact with experts who can assist with health checks, installation, and other aspects of cybersecurity.

Rajeev: What is your current business goal when it comes to South Asian market?

Dipesh: The intention is to be ‘The Number One in The Market’, which has been the aspiration of both the organization and myself. As we celebrate our 25th anniversary, we aim to establish ourselves as the premium brand not just in India, but also globally.

In the past three years, the South Asia market has been particularly supportive and the channel has been instrumental in collaborating with us to bring our products to consumers. With the launch of this new

product and its innovative features, we anticipate that it will be even more exciting for the channel to sell our products.

Our ultimate objective is to attain the number one position in the market and maintain that position for years to come.

Rajeev: What is the awareness program you are currently running for both consumer as well as the partners?

Dipesh: Our focus is to enable the channel to understand the unique value proposition that sets Kaspersky apart from our competitors in the market. We want to ensure that our partners are equipped with a comprehensive understanding of our products and services, as well as the ability to effectively communicate the benefits of our offerings to customers.

Moving forward, our key objective is to educate the channel on the benefits of our products and services, rather than simply focusing on features. While features are important, we recognize that consumers need to understand the practical benefits of these features to make informed decisions about their cybersecurity. Therefore, we are dedicated to enabling our partners to understand how our products’ features translate into tangible benefits for consumers.

Our primary focus for the India and South Asia market in the coming months is to ensure that our channel partners are able to effectively communicate these benefits to consumers. We believe that this approach will enable us to differentiate ourselves in the market and drive growth for our business.

Rajeev: How will you be building a more aggressive channel network across India?

Dipesh: Our engagement with Supertron over the past few years has been outstanding. As we move forward with the

launch of our new product, Kaspersky and Supertron share a common DNA - we both aim to be more aggressive in the market and to become the number one brand in our industry.

This shared goal will enable us to expand our reach in Tier 2 and Tier 3 markets, and we are excited to collaborate with Supertron on a range of activities that will drive channel enablement, consumer enablement, and cyber awareness. Our ambition is to elevate our brand perception so that when consumers think of cybersecurity, they immediately think of Kaspersky Cyber Protection for their endpoint. By working together, we are confident that we can achieve this objective and strengthen our position in the market.

Rajeev: How do you take care of the profitability and growth for the partners?

Dipesh: The profitability of a business can be achieved through two means - better margins and more scale. In the case of the consumer business, scale comes from reaching more customers, which in turn leads to increased product demand and awareness, resulting in business growth through the channel.

Working with Supertron, Kaspersky aims to create better reach and awareness for product, which will drive demand and grow the business through the channel. This will motivate the channel to sell more, leading to better bottom lines and a desire to do more business with Kaspersky.

This formula has proven successful for Kaspersky over the past three years, and with the new product launch, the company expects the benefits of the new features to make Kaspersky End Point a compelling product for consumers to purchase over competitors in the market.

Western Digital Reveals 66% of Users in India Do Not Take Full Data Backup

full backup of their data1. Upon delving deeper to understand the reluctance to backup and risk losing precious data and memories, the study reveals that respondents cited reasons such as the cost of a backup device, fear of losing the backup device, inability to find time to back up, finding it a cumbersome process, and finding it difficult to carry a backup device with them.

Sharing his views on the findings, Mr. Jaganathan Chelliah, Senior Director, Marketing, India, Middle East, and Africa said, “While there is high inertia among consumers to back up their data, we are seeing a slow yet steady mindset change. Consumers are becoming more aware of the importance of their data and looking for effortless backup solutions. We are pleased to play a key role in helping consumers understand the importance of data.”

Western Digital released the findings of a new study titled ‘Understanding Data Storage Habits of PC Users in India’, drawing attention to the data storage and backup habits of users in the country. The study, commissioned by Western Digital and conducted by Feedback Advisory, found that in India, only 31% of the respondents take data backups monthly. As per the study, 52% of the respondents also confirmed having lost their data, at least once, in their lifetime.

The study highlights that while awareness about data backup benefits has risen over time, however, in India, only 32% take a

Mr. Khalid Wani, Senior Director, Sales India, Western Digital, said, “At Western Digital, we are very focused on understanding consumer challenges and offering solutions that can help them overcome those and live a truly digital life. The study helps us understand the reasons for consumers not taking backup and offer them effortless backup solutions, so they can continue to make and save their memories every moment.”

The study also reveals that most users have consumed up to 75% of the internal memory of their devices, such as laptops, smartphones, PC, tablets, and digital cameras. This in turn affects the performance of the device, which can lead to frustration and even a loss of

productivity. To understand the kind of devices consumers utilize, the study finds that in India, 48% of users store data on external hard drives (HDDs), 39% use portable solid-state drives (SSDs), and 36% prefer cloud services.

However, in India, 66% of the respondents said that they would prefer an external HDD to back up their data in the future while 41% would prefer an external or portable SSD, underscoring the growing preference to store devices on personal portable devices. Moreover, with security being one of the key concerns, 69% of users are also willing to pay a premium for hardware encryption.

ViewSonic Introduces VA2409-MHU Monitor with SuperClear IPS Panel

Commenting on the new launch, Mr. Sanjoy Bhattacharya, Director Sales and Marketing - IT Business, ViewSonic India said, “It is our objective to keep innovating new technology that help in enhancing our customer’s experience and meet their requirements. USB Type C connectivity is a great addition to our product portfolio. We want to offer a monitor range that is not only efficient but also help declutter the desk space with high-speed data transfer and Type C is just the right solution for this. Our new monitors provide the best of tech and features with SuperClear IPS panel, ergonomic design, multi-port connectivity and various work modes. We hope the new monitor allow our consumers to have the best of both worlds while effectively managing their workspace.”

ViewSonic Corp announced the launch of the latest edition of their USB Type-C 24-inch monitor – VA2409-MHU with SuperClear® IPS panel, high refresh rate, and a three-sided frameless design to enhance productivity and declutter the workspace.

The latest addition to the Type C monitor list, VA2409-MHU comes with a Full HD 1080p resolution with HDMI, VGA and USB-C inputs for flexible connectivity. The monitor’s high refresh rate of 75Hz, dual built-in speakers, and multiple ViewMode - “Game”, “Movie”, “Web”, “Text”, and “Mono” makes it an ideal addition to any workspace set-up. Additionally, VA2409-MHU has a three-sided frameless design and an eye-care technology that allows seamless viewing experience to the new display unit.

With versatile connectivity, the new unit offers flexibility with HDMI, VGA and USB-C connectivity. The USB Type C single cable solution further provides faster audio and video transfers with power delivery of up to 65W. Monitor’s 178-degree vertical and horizontal viewing angles ensures an extraordinary wide-angle vision with consistent brightness and amazing accuracy no matter the vantage point.

Furthermore, VA2409-MHU provides dual built-in speakers and an Eco mode that successfully reduces carbon footprint and significantly lowers office overhead costs with its low energy consumption.

The new 24-inch monitors are available on Amazon and are priced at MRP of INR 17,000 and MOP INR 10,940 + Taxes

Mr. Sanjoy Bhattacharya Director Sales and Marketing - IT Business, ViewSonic India

“We want to offer a monitor range that is not only ef icient but also help declutter the desk space”

“Seagate Understands How Gamers Like to Flaunt Their Allegiances”

The gaming industry is constantly evolving and advancing, and storage technology is an important component of this progress. Gamers require storage solutions that can meet their specific needs and demands. The storage market players are developing cutting-edge storage solutions that can deliver powerful performance and speeds to minimize load times and ensure smooth gameplay. With growing consumption of storage solutions in the gaming segment, the storage solution market is witnessing huge growth. Seagate is one of the leading storage market players and delivers reliable products to meet the needs of gamers. Rajeev Ranjan, Editor, Digital Terminal recently interacted with Sameer Bhatia, Director, Asia Pacific, Seagate Technology. The discussion revolved around the new storage tech trends, gaming industry and etc. Read below the full conversation.

Rajeev: What are the current storage technology trends in the gaming industry?

Sameer: The gaming industry is constantly evolving, and storage technology is a crucial aspect of its growth. With the increasing popularity of high-definition games and virtual reality, storage technology plays an important role in delivering seamless and immersive gaming experiences.

Currently, the gaming industry is witnessing several storage technology trends that are shaping the future of gaming. One of the most significant trends is the storage technology PCIe Gen speed - Gen 5. We’re witnessing the next level of solid-state drives (SSD) performance with PCIe Gen5 interface. They will be the fastest and highest performance SSD, that is 1.5 times faster than Gen4 and almost 20 times faster than SATA-based SSDs. Gen5 SSDs offer improved load times, resulting in a superior gaming experience for players. As a result, high-end system integrators will be capitalizing on performance and emerging techs. Many gaming laptops and desktops now come with SSDs as the primary storage option, and the game developers are increasingly optimizing their games for SSDs.

Another growing trend is cloud gaming, which is gaining popularity due to its convenience and accessibility. Processing takes place at the edge instead of the terminal. Content can be streamed to users from the edge. Cloud gaming allows players to access a wide array of gaming content from remote edge servers rather than downloading and storing them locally, regardless of the hardware they’re using, enjoying battery power savings. There will be more real-time data created, processed, consumed, and transferred at the edge, between applications and users to systems. and the demand for mass data storage continues to grow.

Rajeev: How do HDD/SSD storage devices affect gaming experience for players?

Sameer: From PC to console, selecting the right gaming drives, internal to external, enhances one’s gaming journey. Internal drives and external storage are purposely built for gamers to provide the intense speeds, lasting endurance, and large capacity needed for the rigors of modern gaming.

If we look at internal drives for gaming PCs and laptops, the M.2 PCIe Gen4 NVMe has been giving exhilarating performance and unrivalled endurance. Take the FireCuda 540 for example – it redefines speed up to 7,300MB’s so that the full power of PCIe Gen4 can be harnessed. This SSD adds intense speeds, lasting endurance, and large capacity to improve storage performance.

We’re also seeing SSDs used to expand the console storage. Consoles have limited internal storage space and have specific requirements for interoperability with external storage. Take PS5 as an example, while it has 825GB of internal storage, only 667.2GB frees for games, as system files take up the remaining storage. To optimise the storage space in it, SSDs that are compatible with PS5 consoles can now be used to upgrade the storage capacity. With no additional parts needed. M.2 SSDs such as FireCuda 530 meets PS5 specs on performance and dimensions for an easy dropin expansion that is easy to be installed.

External gaming storage devices are also adding space and upgrading gamers’ battlestation so they can game harder than ever. Seagate offers PlayStation External Hard Drive and Storage Expansion Card for Xbox Series X|S that are designed to work in harmony with PlayStation and Xbox consoles, allowing the gamers to conquer their gaming limits to build their game vault and collect titles without fear or maxing out on space. These drives are also lightweight and offer plug-and-play installation making it easy for gamers to take the whole library with them and play from anywhere.

As the game sizes continue to grow over time and it will continue to with the changing technology dynamics, having the right storage is important as it does affect the gaming experience. After all, no one like sacrificing graphics, latency, load times, or framerates when comes to gaming.

Rajeev: Is Metaverse the future of the online PC gaming industry?

Sameer: Metaverse can revolutionise the online PC gaming industry by providing a more realistic and immersive gaming experience. It offers data ownership of digital assets, which is important for the integrity and security of the data.

The Metaverse is built on a sea of data, and with the proliferation of technologies such as AV, AI, and ML, mass data growth is certain. The massive amounts of data created by IoT devices and processed by the cloud and network infrastructure are required to store and process data both on- and off-device, which is relatively close to the end-users. Therefore, solid physical mass data infrastructure is necessary to support Metaverse.

The evolution of Metaverse will require advances and investments across a wide range of technologies, including cloud and networking infrastructure, to realise its true potential. The Global DataSphere forecast of 221ZB of worldwide data creation in 2026, also reflects the data created on and replicated to AR/VR headsets, indicating that Metaverse is already on its way to becoming a reality. Metaverse can be the future of the online PC gaming industry in the presence of a strong physical mass data infrastructure to support its growth.

Rajeev: What does the storage roadmap for video games look like? Can you provide any forecasts or figures?

Sameer: According to recent KPMG report, India is expected to become one of the world’s leading markets in the gaming industry. Growing steadily for the last five years, it is expected to treble in value and reach $3.9 billion by 2025. With an abundance of data available to make highly personalised and receptive games, we can already see this growth fuelled by the advancements like high-fidelity graphics, streaming, cloud gaming, virtual and augmented reality, and Metaverse already in use.

Seagate understands how gamers like to flaunt their allegiances. To deliver them a personalised experience allowing them to put their passion on full display Seagate seasonally collaborates with partners such as Xbox, PS5, and Disney on licensed and limited-edition drives. Our recent offerings include the Star Wars, Black Panther, and Spider Man special edition collectible drives which are available in India on Amazon and Flipkart.

Rajeev: Can you name a few of your top items that have worked the best for PC gaming storage as popular games demand more and more space?

Sameer: Seagate’s flagship drive for PC gaming goes to FireCuda 530. It is currently Seagate’s fastest and most powerful gaming SSD from our PC gaming devices portfolio. FireCuda 530 dominates the SSD line-up, delivering pure performance, absolute power, the most advanced components, and unrivaled endurance. At up to 7,300MB/s, gamers can harness the full power of PCle Gen4 speeds to dominate next-generation games and applications.

The FireCuda 530 is built with the latest 3D TLC NAND and a Seagate-validated E18 controller to provide the most advanced speed and durability so gamers can push the limits of their machine. With transfer rates 2x faster than PCle Gen3 and 12x faster than SATA SSDs, FireCuda 530 is built for sustained and prolevel gaming.

Available also in the heatsink option, the drive is specially designed by EKWB – the leader in heat management. FireCuda 530 heatsink offers a minimalist design that allows for installation in tighter space, an anodised aluminium body, and a finely textured micropore surface to improve heat transfer and lower SSD temps, which makes it superefficient at maximum cooling to maximising peak performance for longer periods of time. It is also compatible with PS5 consoles and meets PS5 specs on performance and dimensions.

On top of that, along 5 years limited warranty, it comes with 3 years of Rescue Data Recovery

Service, which provides gamers with peace of mind in defending against data loss and retrieval costs.

Other Seagate star products for gaming include Seagate FireCuda Special Edition drives - officially licensed drives in collaboration with Disney, Marvel, and Lucasfilm. These drives feature one-of-akind artwork and fully customizable RGB LED lighting that complements any themed in gaming battle station. The 2TB large capacity and lightweight make it a perfect match for gamers looking for eye-catching storage while on the go.

Seagate and Microsoft have bottled lightning with a powerful Storage Expansion Card that is engineered to keep pace with the wicked performance of the Xbox Series X|S. The Expansion Card delivers additional game storage at peak speeds, replicating the console’s internal SSD experience. It is engineered inside out to perfectly match the peak performance of the console. Designed for seamless performance and massive storage space, it is the plug-and-play solution that integrates directly with the Xbox Velocity Architecture so that players can enjoy faster load times, Quick Resume, richer environments, and more immersive gameplay.

Rajeev: We have seen how Seagate and Marvel have worked together to help players creatively improve their gaming setup. Would you mind sharing the items’ features? How does it improve the aesthetic appeal?

Sameer: At Seagate, we understand the gaming community in confidence and acknowledge gamers’ passion for personalising their setups and flaunting gaming devices

with unique features that support the gaming set up. Therefore, with our collaboration with Marvel, we brought the iconic designs such as Black Panther and Spider-Man to gamers and Marvel fans. We have also partnered with Lucasfilm to bring iconic Star Wars designs to gamers and Star Wars fans.

Each of these drives features designs inspired by the stories and characters from the world of Marvel. For example, with Black Panther collectible FireCuda HDDs, we paid homage to T’Challa aka Black Panther, Shuri, and Okoye. While with Spider-Man, we commemorate Spider-Man, Ghost-Spider aka Gwen Stacy, and Miles Morales. Aside from the design, another exciting feature is each design highlight traits of the characters with customiseable RGB LED lighting: magenta to honour Black Panther, cyan for the innovative style of Princess Shuri, and yellow for the elite strength of the warrior Okoye. Drive owner also has the option to personalise the lighting to cater to different setup and gaming atmosphere.

With 2TB storage capacity, these drives work well with PC, Mac, PlayStation, and Xbox so that gamers can accumulate and store games, media, and files regardless of the operating system. Designed with a USB 3.2 Gen 1 connection for universal compatibility and quick transfer speeds, and USB buspowered, the lightweight drives make it easy for the fans to take their whole library on the road. These drives come with a three-year limited warranty and Rescue Data Recovery Services, so users have peace of mind as they embark on adventures. They also include Seagate’s DiscWizard and SeaTools diagnostic software which helps monitor the health and performance of the drive.

“From PC to console, selecting the right gaming drives, internal to external, enhances one’s gaming journey”

- Mr. Sameer Bhatia Director, Asia Pacific, Seagate Technology.

Tata Tele Business Services Bags

Three Pres gious Awards

Tata Tele Business Services (TTBS) has won three prestigious awards at the ET Telecom Awards 2023. These awards, ‘Enterprise Service Provider of the Year’, ‘Enterprise Digital Transformation of the Year’, and ‘Best Customer Service’ are a testimony to long-standing commitment of TTBS towards creating a ‘digital first’ ecosystem for enterprises.

Speaking on the occasion, Mr. Vishal Rally, Sr. VP & HeadProduct, Marketing and Commercial, Tata Teleservices Ltd said, “We are truly honoured and delighted to be recognised with these three coveted industry accolades. These awards reaffirm our strong passion to enable enterprises build advance digital capabilities, modernise their operations and help them stay ahead in their respective business segments. Customer Centricity and Innovation are at the core of our business vision that drives us onward to continually democratise technology for SMBs. It is our endeavour to create a strong digital ecosystem for accelerating adoption of digital technologies by businesses aspiring to Do Big.”

Lenovo Introduces New Enterprise Storage Solu ons

Lenovo announced new solutions to enable customers to better solve rapidly growing data management needs, coupled with new milestones in its enterprise storage momentum. For the first time, Lenovo is ranked as the #1 storage provider in the “Price Bands 1-4 (storage <$25K) external storage” category, which represents 61% of the total market for storage device units sold globally.

“India has been witnessing a rapid growth of data, fueled by the proliferation of new technologies such as 5G, Internet of Things (IoT) devices, and cloud computing. It is predicted that the country will become a global hub for data centers with a projected growth of USD 8 billion by 2026. This explosion of data has led to a pressing need for enterprises to adopt better data management solutions,” said Amit Luthra, Managing Director – India, Lenovo ISG. “Businesses are leveraging Lenovo’s comprehensive range of data management and storage solutions to address complex challenges and stay competitive in the digital landscape. Our remarkable achievements in enterprise storage segment with an extensive data management portfolio is a direct result of the success our customers find with Lenovo as the right technology partner. We remain dedicated to providing our customers with cutting-edge solutions that cater to their business requirements.”

Dell Technologies Expands its PowerEdge Server Por olio

Dell Technologies expands the industry’s top selling server portfolio, with an additional 13 next-generation Dell PowerEdge servers, designed to accelerate performance and reliability for powerful computing across core data centers, large-scale public clouds and edge locations.

Next-generation rack, tower and multi-node PowerEdge servers, with 4th Gen Intel Xeon Scalable processors, include Dell software and engineering advancements, such as a new Smart Flow design, to improve energy and cost efficiency. Expanded Dell APEX capabilities will help organizations take an as-a-Service approach, allowing for more effective IT operations that make the most of compute resources while minimizing risk.

“Indian businesses across industries are looking at managing and working with increasing quantities of data. The nextgeneration Dell PowerEdge portfolio will accelerate their digital transformation with AI-driven innovation, automation, and zerotrust adoption. The expanded portfolio will ensure accelerated performance and reliability for powerful computing across IT environments.” said Manish Gupta, Vice President and General Manager, Infrastructure Solutions Group, Dell Technologies, India.

“We have consistently deployed innovations in power management, thermals and processor upgrades that have increased the energy efficiency of the PowerEdge portfolio while dramatically reducing their energy intensity,” he added.

HPE Acquires OpsRamp to Boost Hybrid Cloud Leadership

Hewlett Packard Enterprise announced that it has entered into a definitive agreement to acquire OpsRamp, an IT operations management (ITOM) company that monitors, observes, automates and manages IT infrastructure, cloud resources, workloads and applications for hybrid and multi-cloud environments, including the leading hyperscalers. Gartner estimates ITOM to be an approximately $39 billion market.

Integrating OpsRamp’s hybrid digital operations management solution with the HPE GreenLake edge-to-cloud platform – and supporting it with HPE services – will reduce the operational complexity of multi-vendor and multi-cloud IT environments that are in the public cloud, colocations, and on-premises. OpsRamp’s technology – which delivers discovery, monitoring, automation, and event resolution with artificial intelligence for IT operations (AIOps) – provides end-to-end visibility, observability, and control across hybrid and multi-cloud IT environments.

These capabilities span multi-vendor computing, networking, and storage, along with cloud resources, containers, virtual machines, and applications. According to IDC, 64% of enterprises use multiple cloud providers; the ability to manage the IT operations sprawl across heterogeneous cloud environments is becoming increasingly more important.

“Crucial by Micron Offers Excellent Products That Meet The Needs & Expectations of Every Customer”

The Indian market for storage solutions is experiencing rapid growth due to the increasing digitalization trend. This growth has been particularly noticeable in the last few years, as various industries and consumer segments like gaming, content creation, and professionals continue to drive demand for storage solutions. The competition in the Indian storage solution market is fierce, with both domestic and global players vying for market share. Micron, a leading and rapidly growing storage brand, has effectively captured a significant market share through its marketing strategies and high-performance storage devices. Micron has a strong presence in Kolkata and has appointed excellent partners in the region to support its growth. To gain insights into the Kolkata market landscape and Micron’s expanding footprint, DT recently interacted with Manjesh Kumar Sharma, Partner at IGen Technologies Pvt Ltd. Read the exclusive story below to know more about the company.

Outstanding Business Partnership with Micron

iGen Technologies is a valuable partner of Micron in Kolkata and it is continuing to help the brand to gain large consumer base. While talking to DT about the business partnership, Manjesh Kumar Sharma, Partner, IGen Technologies Pvt Ltd said, “We have been associated with Micron since last 3 years. Our business has achieved great heights as we are able to connect with a large customer base. Crucial by Micron is leading the market through competitive price and excellent product quality. So we always remain very much excited to sell Micron products. We are getting good support from the local team which ultimately boosts our confidence. This partnership has helped us immensely and we want to continue this association in the future. The storage solution market is growing at good pace and we believe that the market will grow further. Crucial is the number one brand in India and we feel very honoured to sell their products to our customers.”

Excellent Product Quality and Service

Good product quality and customer service support are two critical factors that can

lead to the success of any business. Putting across his views about the product and services being offered by Micron, Manjesh said, “Crucial by Micron has become a household name among Indian customers. The key reason behind such popularity and success is great product quality and competitive price. There is no other brand who can give competition to Micron when it comes to offering quality at affordable price. We have been receiving outstanding response from the market since we started this brand. Also, Crucial by Micron’s RAM & SSDs are highly popular among content creators and gamers who work on high-end PCs. The capabilities of Micron’s high-performance storage solutions place them above all. Crucial by Micron offers excellent products that meet the needs and expectations of every customer.”

He further added, “As far as customer support is concerned, Crucial by Micron leaves no stone unturned in offering best possible service support. The strong focus on providing the seamless customer experience has helped Micron to become the preferred choice of every customer. We don’t see any complaint regarding Micron’s products and this is the best thing about brand Micron.”

Best Support

Adequate brand support from the local team to regional partners is very critical. It helps channel as well as brand to ensure success in longer run. Briefing about the support from Micron team, Manjesh said, “Crucial by Micron is very responsive to all our needs.

We get best possible support from team Micron whenever there is any requirement related to product knowledge, marketing materials or inventory. We work together with transparency and good mutual trust to address the ever-increasing market demand.”

“We also get on time inventory as per our requirement. The national distributors of Micron are efficient enough to deliver the products to us without any challenges. We haven’t faced any supply chain issues so far and we believe that Micron is building its supply chain network very strong to make its products available across all regions in India,” concluded by Manjesh.

“We don’t see any complaint regarding Micron’s products and this is the best thing about brand Micron”

Canon India Collaborates with ESET to Offer Cybersecurity Solutions to Organizations

necessitating the implementation of hybrid work arrangements by businesses, this partnership comes as yet another significant step that Canon has taken to effectively optimise and secure the business infrastructure of its customers.

Expanding its diverse office automation solutions portfolio, Canon India announced a strategic partnership with ESET. Demonstrating its philosophy of #BusinessCanBeSimple, through this alliance, Canon will support all round digital transformation journey of its customers across organizations.

As more and more businesses digitalize and adopt hybrid working, the risk of cyberattacks and data breaches has become a major concern. Cybercriminals constantly evolve their tactics, making it difficult for companies to keep up with the latest threats. With this partnership, Canon India and ESET will work together to provide comprehensive, cybersecurity solutions including the ESET PROTECT platform that enables businesses of all sizes to protect themselves from advanced cyberthreats, such as targeted attacks, ransomware, zero-day threats, advanced persistent threats and phishing attacks. The solutions can be deployed on-premise or from the cloud.

In addition, Canon’s expertise in infrastructure, application, and automation allows the company to offer end-to-end service support, including professional consultation and seamless deployment. Canon understands the importance of adapting to the current digital landscape and is committed to helping businesses succeed in this new paradigm.

Canon has a long-standing reputation for helping businesses of all sizes achieve these objectives and drive digital transformation through its diverse solutions. With the pandemic accelerating the need for digital transformation and

Speaking on the announcement, Mr. Manabu Yamazaki, President & CEO, Canon India said, “With digitalization becoming core to multiple business operations, companies across the globe have been pushing boundaries when it comes to technological adoption in their infrastructure. The need for digital transformation is particularly being observed more in the SME segment as they manage and absorb the changes of the new normal post-pandemic. This rapid adoption of digitalization has also created new challenges and threats, making cybersecurity among the top priorities for businesses, especially with cyber-attacks becoming more frequent and sophisticated in recent times. With the introduction of ESET solutions to our office automation gamut, we are enabling our customers to stay one step ahead of potential threats and provide them with an efficient and secure digital network.”

Commenting about the partnership, Mr. Parvinder Walia, ESET President for APJ, said “We understand the challenges that Indian businesses face in the current cybersecurity landscape, and we are committed to helping them stay protected. By combining ESET’s expertise in cybersecurity with Canon India’s extensive sales network, organisations of all sizes across the country will have easy access to enterprise-grade cybersecurity solutions and excellent customer support and enablement.” Walia added “Canon Marketing Japan and ESET have 20 years of partnership in the Japanese market where

ESET is among the top three vendors, and have won many accolades, including the prestigious Nikkei customer satisfaction award for ten times in a row. It’s a testimony of ESET’s product quality with support of Canon’s sales and support. ESET expects to replicate the success In the Indian market.”

ESET’s solutions provide multi-layered protection with a combination of technologies, such as behaviour-based detection and cloud-based analysis, ensuring comprehensive security. In addition, ESET’s lightweight solutions also come with a user-friendly interface and intuitive security alerts and notifications, including anti-spam, anti-phishing, and anti-theft protection for complete digital device and data security.

With over 30 years of innovation in the cybersecurity space, ESET protects over 110 million users across 200 countries and territories by offering a range of security products and services.

Mr. Manabu Yamazaki President & CEO, Canon India

Mr. Parvinder Walia ESET President, APJ

Seagate Collaborates with QNAP to Launch Edge to Cloud Enterprise Storage Solutions

“Businesses that use data at the edge often rely on NAS devices to store their data. As that data capacity increases and requires optimal protection, businesses are faced with the challenge of backing up data off site,” said BS Teh, Executive Vice President and Chief Commercial Officer at Seagate. “Seagate and QNAP have come together to address this challenge with an entire portfolio of secure mass capacity data solutions to help SMBs address pain points and address the rising costs of data storage and management.”

“Our ongoing collaboration with Seagate is essential in our commitment to providing the market with innovative and accessible storage solutions,” said Meiji Chang, General Manager of QNAP. “With this new strategic offering, we’ve responded to market demands while balancing cost and performance requirements.”

for high-end and enterprise QNAP NAS models, QNAP’s operating system combined with IronWolf Pro drives offers high-capacity storage, while centralizing data in a secure location and meeting the rigorous workflow demands in environments such as media and entertainment.

High Performance and Scalable Solutions for Multi-Petabyte-Scale Applications

Mass capacity storage continues to challenge businesses as IT professionals strive to develop cost-effective storage strategies. QNAP and Seagate will offer an integrated solution with high density and efficient management. Designed for 4K/8K multimedia, video surveillance, big data storage, and critical backups, QNAP’s enterprise ZFS-based QuTS hero NAS systems will support select models of Seagate Exos E series JBOD systems bringing peak performance, peace of mind for reliability, and high capacity. The scalable and cost-effective solution offers organizations a future-proof data storage option to tackle mass capacity challenges.

Cloud Solutions for Backup Data and Restore Challenges

At the NAB 2023 conference, Seagate Technology Holdings and QNAP Systems Inc announced their integrated portfolio of edge to cloud enterprise storage solutions. Developed to help small-to-medium sized businesses (SMBs) and content creators manage data from edge to cloud, the portfolio delivers a range of innovative enterprise-scale solutions that include Seagate’s IronWolf™ Pro Hard Drives (HDD), QNAP’s highcapacity NAS solutions with Exos™ E series JBOD systems and Seagate Lyve™ Cloud.

NAS Enterprise Storage Solutions for Multi-User Environments

More than ever, workflows require high-performance, mass capacity storage solutions that allow for intense yet collaborative work, while offering the flexibility to grow and adapt. The Seagate and QNAP portfolio includes the integration of Seagate’s IronWolf Pro enterprise-class HDDs with QNAP’s NAS with QuTS hero and QTS. Designed

As businesses experience exponential data growth, they face the challenge of insufficient on-premise storage capacity, inefficient backup options, and the risk of exposure to significant data loss. Lyve Cloud’s S3-compatible interface connects to and complements QNAP NAS systems with HybridMount and Hybrid Backup Sync, allowing businesses to seamlessly manage backups to the cloud.

The integration of QNAP NAS and Seagate Exos E Series JBOD systems will be available soon. The integrated cloud and NAS solutions are available now.

Iris Global Delivered HFCL Access Points for IIT Bhubaneswar Cloud Connectivity by its Partner

Iris Global Services has supplied HFCL wifi Access Points to the country’s premier engineering institute - The IIT Bhubaneswar by its partner - M/s GL Tech Solutions Pvt. Ltd based at the city. GL Tech Solution is an Iris Partner since 8 years having specialization in system integration for Government projects. They have delivered Cloud Managed wifi connectivity by using HFCL Access Points. Iris Global has recently been brought in for distribution of HFCL’s Telecom products such as - Access Points, Switches and Antennas for SMB & Enterprise users thru its Channel Partners and Distribution Network across 24 cities pan India.

Speaking to newsman, Mr. Priyabrat Mohanty, Proprietor of GL Tech Solution said - “We have sourced and installed 190 nos of L2 Managed Access Points of HFCL worth Rs 42 Lac from Iris Global Services. We have executed the installation and presently maintaining the site with full backup support & services”

“We are happy to see HFCL high technology telecom products being delivered by our partners. They perform with better connectivity for all sectors. We are adding into our portfolio products of high demands. We are also lining up more orders with HFCL as the fiscal is coming to closure” said Mr. Sanjiv Krishen, Founder Chairman, Iris Global Services.

Ingram Micro Successfully Hosted Xvantage Partner Connect Events Across 12 Cities in India

Ingram Micro celebrates the launch of its Xvantage platform at a series of Xvantage Partner Connect Events held across 12 cities in India between 15th March and 17th March 2023. The events played a pivotal role in educating all the attending partners about the functionalities, features, and capabilities of Xvantage.

The partners who attended the Xvantage Partner Connect Event in different cities were excited to explore the ‘Digital Twin’ of Ingram Micro – Xvantage. They talked about their wonderful experience with Ingram Micro and how they look forward to the new digital era of doing business. They shared their thoughts about how Xvantage can help them in their digital transformation quest and achieve operational excellence through one experiential platform. A quick glance at the stats reveals that the event was graced by as many as 422 partners which included more than 35 interactive sessions.

One of the attending partners from Indore, Amit Bidasaria – VSNL INTL, shared his excitement as he said, “Ingram has always been a forefront leader in terms of digital transformation across the board right for the last 15 years, and Xvantage seems to be that leap which was required in this age.”

Mr. Bidasaria added, “I am quite hopeful that this platform will help all the partners across the spectrum.” Mr. Anil Verma, Team Computers, Delhi, sounded equally excited as he said, “I really feel this portal is going to be absolutely revolutionary!”

RAH Infotech Joins Hand with Netskope to Offer Advanced Technology Solutions to Indian Businesses

RAH Infotech announced their collaboration with SASE leader Netskope to offer best-of-breed cloud, data and network security solutions to the Indian market. These solutions help organizations modernize their architecture and apply zero-trust principles to protect data wherever it moves. As a global leader in Secure Access Service Edge (SASE) solutions, including market-leading Security Service Edge (SSE) and innovative SD-WAN, Netskope’s data-centric and cloud-smart platform supports organizations as they accelerate digital transformation.

“RAH Infotech has a proven track record of being a value-added distributor and solutions provider. Our association with Netskope is built on their confidence in us to deliver the best results. We are happy with this association as we get to deliver Netskope’s state-of-the-art solutions to our customers in the Indian market. Named as a leader in the 2022 Gartner Magic Quadrant for SSE report, among many other recognition and awards, Netskope’s solutions have a strong demand in the market which can be leveraged to provide our customers with the best product portfolio,” said Ashok Kumar, Founder & Managing Director at RAH Infotech.

RAH Infotech offers a comprehensive range of solutions to manage data, network, security, regulatory environment or operating sector effectively through an integrated ecosystem. The company’s distribution and reseller program nurture partners to ensure their success.

Mr. Sanjiv Krishen Founder Chairman, Iris Global Services.

Mr. Ashok Kumar Founder & Managing Director, RAH Infotech.

Lapcare Successfully Conducted Mega Dealer Conventions in Tamil Nadu and Andhra Pradesh

Lapcare conducted multiple Mega Dealer Conventions last month, in Tamil Nadu and Andhra Pradesh. These series of events are part of Lapcare’s Grand All India Roadshow campaign, designed with the aim of bonding with thousands of dealers, and members of the ICT fraternity, nationwide.

The current 1st Leg of the Roadshow was held in Coimbatore, Trichy, Madurai, VIjaywada and Guntur, in the second half of March 2023. Each event was attended by over 150 Dealers, coming from the host city, as well as from the wider district and surrounding districts. Lapcare’s South India Roadshow was supported by all regional IT Dealer Associations, including CITA (Coimbatore IT Assoc), CAMS (Madurai Computer Dealers Assoc) and Dr. NTR IT Assoc in Vijaywada. State-wide Dealers belonging to the genres of IT Hardware, Consumer Electronics, Mobility and Network equipment, got a chance to see and experience Lapcare’s wide, diverse and distinctive product range.

In a live videocast from Delhi, Lapcare’s MD, Atul Gupta, assured the ICT fraternity of TN about his Company’s commitment to the state. He said, “Lapcare has strategically joined hands with multiple Distributors across the state, setup regional after-sales Service Centers, and also created a regional stock-hub. Our Sales, Marketing, Support and Logistics teams have dedicated manpower for the state. Our aim is to be the leading ICT Brand in the state within 2 years”.

Team Computers Successfully Organized Grand Event Along with Microsoft in Mumbai

Team Computers recently organized an event to showcase how the diverse range of Microsoft Surface devices can transform modern workplaces for organizations with better collaboration & security embedded in the devices. The event was attended by the top 300+ IT leaders, across industries. At the event, an experience center was created to showcase all the latest Surface devices, Surface Hub 2 & Microsoft Hololens. The attendees were able to get firsthand experience of the innovative technology Microsoft’s Surface devices had to offer. They were presented with the latest features and functionalities that these devices bring to the table. Guests had an opportunity to interact with demos and explore how these technologies can modernize their organizations.

Additionally the event, also showcased how Microsoft’s Hololens and Hub Screen could be used together in virtual reality. People were able to explore how the two technologies can enhance each other with new possibilities for developers and enterprise users alike. With the Hololens, people were able to access and view 3D models, and videos which gave them a glimpse into how the devices can be used together in a real-world setting.

Mr. Ranjan Chopra, the managing director and CEO of the company, further highlighted the significance of modern endpoints and collaboration solutions for a hybrid workspace. He mentioned how deploying Microsoft devices provide an effective way to facilitate collaboration and remote working within organizations. By deploying these systems, companies like us have seen improvements in communication, productivity, and overall workflow.

Tech Data Expanded Partnership with Cloudera in APJ Region

Tech Data announced a further deepening of its long-standing strategic partnership with hybrid data company, Cloudera, in the Asia Pacific and Japan (APJ) region. Cloudera empowers businesses to transform complex data into clear and actionable insights with its hybrid data platform. Under this alliance, Tech Data will leverage Cloudera’s real-time insights capabilities to enable enterprises to address data in motion gaps and securely manage their entire data lifecycle with greater flexibility from the Edge to AI.

Commenting on the partnership, Bennett Wong, Vice President, Advanced Solutions - Modern Data Centre & Analytics, Tech Data Asia Pacific and Japan (APJ), said “Edge computing is expected to be a USD208 billion business by 2023. With the rise in edge computing, enterprises require robust real-time insights and more efficient management of data lifecycles, preferable from one unified platform for ease of functioning, as well as the capabilities to tackle any data in motion gaps. Tech Data is delighted to enhance our partnership with Cloudera to empower enterprises in the region in expanding their data business opportunities.”

Traditional analytic solutions used by enterprises have certain limitations such as an inability to scale as data increases, making it difficult for businesses to address immediate customer needs in a timely manner, or to accurately offer promotions due to an inability to continuously monitor customer interactions.

BPE Appoints Sushil Virmani as Managing Director

BPE has appointed Sushil Virmani as the managing director of BPE. Sushil Virmani, a veteran of the power industry, will be instrumental in fuelling the growth of BPE as a global player. Before this, Virmani was the managing director of Socomec Innovative Power Solutions Pvt. Ltd. for around 8 years. Under his leadership, Socomec has achieved a

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Digital Wallets Transaction Value to Increase by 88% by 2026: Report

With Cash use declining from 71 percent of POS transaction value in 2019 to just 27 percent in 2022, India has emerged as a global leader in payments with the development of its next-generation real-time payments (RTP) infrastructure, the Unified Payments Interface, helping Ecommerce accountto-account (A2A) payments grow to US$12 billion, up 53 percent from 2021 to 2022 and digital wallets growth from 5 percent to 35 percent of POS value, according to a new report released from FIS. India’s developed United Payment Interface (UPI) has almost become the default payment option. While cash is still there, increasingly a majority of peer-to-peer transaction are done through UPI.

Canon Maintain No. 1 Position in Global Interchangeable-lens Digital Camera Market 20 Years in A Row

Canon Inc. announced that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share of the global market for 20 consecutive years from 2003 to 2022. Canon develops the key imaging system components featured in its EOS series of digital interchangeablelens cameras—CMOS image sensors, image processors and interchangeable lenses—under the core concept of, “Speed, Comfort and High Image Quality.”

Samsung Plans to Open 15 Premium Experience Stores Across India

Samsung has announced it will set up 15 premium experience stores across top metro cities in India by end of 2023, bringing in exciting new technology experiences for consumers and creating a benchmark in premium electronics retail in the country. The new experience stores will come up at iconic locations across top metro cities such as Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad, Pune and Chandigarh. These stores will showcase Samsung’s complete product ecosystem through exciting zones such as Samsung SmartThings, Smartphones, Audio, Gaming, Lifestyle Screens, Consumer Electronics, Home Theatre and Wearables, showcasing its multi-device connectivity with SmartThings.

Zoom Expands IQ Collaboration Tool

At Enterprise Connect, Zoom Video Communications, Inc. announced the expansion of Zoom IQ, a smart companion that empowers collaboration and unlocks people’s potential by summarizing chat threads, organizing ideas, drafting content for chats, emails, and whiteboard sessions, creating meeting agendas, and more. The company also announced it will use OpenAI to bolster its unique federated approach to AI based on flexibility. Zoom’s federated approach to AI leverages its own proprietary AI models, those from leading AI companies– such as OpenAI –and select customers’ own models. With this flexibility to incorporate multiple types of models, Zoom’s goal is to provide the most value for its customers’ diverse needs.

profitable business growth and consistently outperformed the market in all areas

operations, namely power control and systems, critical power, energy efficiency, etc.

Xiaomi and Vi Come Together to Offer Seamless 5G Experiences to Users

Xiaomi India announced a partnership with Vodafone Idea (Vi) to provide its consumers with a seamless 5G experience. This partnership will enable Xiaomi and Redmi smartphone users to enjoy enhanced data experience on Vi 5G once the services are launched by the operator. A wide range of 18 devices from Xiaomi and Redmi portfolio have been successfully tested on Vi 5G and will support the network post FOTA updates. The consumers would just have to change the preferred network settings from 4G to 5G, once Vi launches the 5G network commercially.

Epson Retains No. 1 Position in Indian Inkjet Printer Market

Epson announced that it has retained the No. 1 position in the Indian Inkjet Printer Market In the CY2022 (Jan–Dec) period. According to the latest data published by market intelligence firm International Data Corporation (IDC) in its Worldwide Quarterly Hardcopy Peripherals Tracker, Q42022, Epson captured 39.3%* market share in the Inkjet printer market [InkTank + Ink Cartridge printers] based on unit shipments. Epson shipped 853,572 printers during this period. Epson says its core promise of EcoTank Printers being Economical and Eco-friendly has found wide acceptance among both home and business consumers in India.

Oracle Announces Free Version of Database 23c for Developers

Oracle announced a free version of Oracle Database 23c. The new Oracle Database 23c Free—Developer Release meets growing demand from developers and organizations worldwide to access the newest features in Oracle Database 23c “App Simple”. Developers now have access to innovative Oracle Database features that simplify development of modern datadriven applications, getting them ready for the planned release of Oracle Database 23c, the next Long-Term Support Release. Oracle Database 23c Free—Developer Release is available for download as a Docker Image, VirtualBox VM, or Linux RPM installation file, without requiring a user account or login. A Windows version is planned to follow shortly.

Global PC Shipments Declined 30% in Q1 2023

Worldwide PC shipments totaled 55.2 million units in the first quarter of 2023, a 30% decrease from the first quarter of 2022, according to preliminary results by Gartner, Inc. An unfavorable combination of oversupply and continued low PC demand due to economic uncertainties and a lack of purchase motivation led to the second consecutive quarter of historic yearover-year decline. The top vendors in the worldwide PC market remained unchanged in the first quarter of 2023, with Lenovo maintaining the No. 1 spot in shipments with 23.3% market share

Sophos Reveals 97% of Indian Organisations Find Threat Hunting a Challenge

Sophos published a new survey report, “The State of Cybersecurity 2023: The Business Impact of Adversaries on Defenders,” which found that 97% of Indian organisations find the execution of some essential security operation tasks, such as threat hunting, challenging. These challenges also include understanding how an attack happened, with 88% of respondents stating they have challenges identifying the root cause of an incident. This can make proper remediation difficult, leaving organisations vulnerable to repetitive and/or multiple attacks, by the same or different adversaries, especially since 82% of those surveyed reported challenges with timely remediation.

Worldwide IT Spending to Grow 5.5% in 2023, Says Gartner

Worldwide IT spending is projected to total $4.6 trillion in 2023, an increase of 5.5% from 2022, according to the latest forecast by Gartner, Inc. Despite continued global economic turbulence, all regions worldwide are projected to achieve IT spending growth in 2023. The software segment will see double-digit growth this year as enterprises prioritize spending to capture competitive advantages through increased productivity, automation and other software-driven transformation initiatives. Conversely, the devices segment will decline nearly 5% in 2023, as consumers defer device purchases due to declining purchasing power and a lack of incentive to buy.

AMD Media Accelerator Card

AMD announced the AMD Alveo™ MA35D media accelerator featuring two 5nm, ASIC-based video processing units (VPUs) supporting the AV1 compression standard and purpose-built to power a new era of live interactive streaming services at scale. With over 70% of the global video market being dominated by live content1, a new class of low-latency, high-volume interactive streaming applications are emerging such as watch parties, live shopping, online auctions, and social streaming. The Alveo MA35D media accelerator delivers the high channel density, with up to 32x 1080p60 streams per card, power efficiency and ultralow-latency performance critical to reducing the skyrocketing infrastructure costs now required for scaling such compute intensive content delivery.

Portronics Harmonics Twins S5

Immerse yourself into uninterrupted music and entertainment for 90 minutes, nonstop with smart TWS Harmonics Twins S5. Portronics brings to you these next-generation TWS earbuds with a promise of superior audio with a total battery life of up to 15 hours. Featuring large 8.5mm dedicated dynamic drivers, the Harmonics Twins S5 will completely change the way you listen to audio. With its big booming bass, you can also enjoy exceptional audio quality while listening to music and watching movies. The Harmonics Twins S5 is elevated to a whole new level with premium looks and an IPX4 body. The Portronics Harmonics Twins S5 is available in the market at a discounted price of INR 849 (MRP Rs 2,999) backed with 12 Months warranty.

Zebronics Zeb-Max Ninja 200 RGB Mechanical Keyboard

Zebronics introduces ZEB Max Ninja 200, a first of its kind mechanical keyboard in India. The keyboard has an 84 key compact design and a powerful build, with a translucent body, which coupled with the different RGB modes gives the keyboard an infinity RGB effect. It comes with 3 modes – BT / 2.4 GHz RF / Wired mode and users can connect 3 devices via BT and can be switched seamlessly between each other. It is compatible with Windows, Mac, iOS & Android making it a perfect keyboard for those who use multiple devices. The keyboard also comes with a switch removal tool, USB to Type C cable, and a spare Z keycap for added convenience.

ASUS ExpertBook

ASUS announced the launch of the latest ASUS ExpertBook B1 series, offering 14-inch (B1402) and 15.6-inch (B1502) variants of the commercial laptop. ExpertBook B1402/B1502 is the brand new slim, light, and highly versatile notebook that is tailored for business, designed as the smart choice for fast-paced ambitious enterprises and as well as small-medium businesses that demand the utmost in portability and security. Powered by the latest 12th Generation Intel® Core™ processors, ExpertBook B1402/B1502 is super sleek, highly configurable, boasts a design, replete with military-grade durable construction, that effortlessly combines high performance with rugged reliability to empower every business. The ExpertBook B1402 and B1502 offer superior and modern I/O ports ranging from Dual high-speed USB-C ports that allows for high-speed data transfer and allows for fast-charging via a 65W USB-C adapter and offers display-out and power delivery.

Dell Inspiron AIO Desktop

Dell Technologies launched the new Inspiron 24-inch All-In-One (AIO) desktop in India. Powered by the latest 13th Gen Intel® Core™ processors, the device delivers a complete package, ideal for students and creators, with the right combination of display, audio, connectivity, and storage capabilities. Additionally, the TV-like design with bottom-mounted stands thoughtfully provides users with enough space to place their keyboard while also managing the cables. Whether it’s social media, streaming movies, or finishing your work, the new Inspiron 24-inch delivers every time. With storage option of up to 1TB SSD, users can run all their programmes without sacrificing speed. Finally, Intel WiFi 6E provides users with faster internet speeds, making it easier to share large files.

Gizmore GizFit Flash

Gizmore announced the launch of its feature-rich yet pocketfriendly smartwatch – GizFit Flash targeting first-time users who are looking for an affordable yet technologically advanced product. This super stylish smartwatch will be available at an affordable price of Rs 1,199 starting April 21, 2023 on Flipkart. This sleek smartwatch boasts a large 1.85-inch screen (240x286 Pixels) with Metal Body, Sleek and Slim ID and 15 days Marathon Battery. With a brightness of 500 NITS, the display is easy to read even in bright sunlight, making it perfect for outdoor activities. Gizfit Flash includes multiple sports modes, a step pedometer, a calorie monitor, and a stopwatch, making it perfect for sports enthusiasts and fitness lovers. The Gizfit Flash is also designed to withstand all those accidental splashes in the shower or rain with its IP67 water resistance.

Infinix Y1 Plus Neo

Infinix has introduced the latest Y1 Plus Neo laptop model, which raises the bar for novice laptop users with its elevated design, display, battery life, and performance. The laptop boasts an impressive 15.6-inch display with vivid colors, a sleek metal design that is lightweight and portable, and a powerful 40Wh battery that supports 45W multifunctional and rapid Type-C charging. Equipped with a 10nm Quad-core processor, the Y1 plus Neo laptop has two storage variants- 8GB+256GB & 8GB+512GB. The laptop is available in three vibrant colours- Silver, Grey and Blue. Their Y1 Plus Neo laptop boasts a remarkable 40Wh battery that can provide up to 8 hours of web browsing, and it comes equipped with a safe PD3.0 45W fast charger.

Canon TC-20M AIO Printer

Canon announced the launch of imagePROGRAF TC-20M, a compact 4-colour pigment ink all-in-one large format printer in India. Fitted with an A4 flatbed scanner, the best-in-class printer allows users to seamlessly make copies from cut sheets and roll papers. Designed to provide optimal productivity, the versatile printer is ideal for remote worksites, small offices and retail outlets. Equipping users with enhanced capabilities, with this new printer, A4 documents can be easily enlarged and copied. Similar to TC-20, TC-20M fits easily in tight spaces to meet various printing needs for remote worksites, small offices and retail outlets. For increased productivity, TC-20M is equipped with 70ml ink bottles for four colours (cyan, magenta, yellow & black) for continuous printing, which is useful for CAD drawings and posters printing.

GeForce RTX 4070 Series Graphics Cards

GALAX GeForce RTX 4070 Series Graphics Cards

GIGABYTE TECHNOLOGY Co. Ltd launched the GeForce RTX 4070 series graphics cards powered by NVIDIA® ADA Lovelace architecture. With GIGABYTE WINDFORCE thermal solutions, GIGABYTE provides five models of graphics card for GeForce RTX 4070 to meet the different needs of various gamers – AORUS GeForce RTX 4070 MASTER 12G, GeForce RTX 4070 AERO OC 12G, GeForce RTX 4070 GAMING OC 12G, GeForce RTX 4070 EAGLE OC 12G and GeForce RTX 4070 WINDFORCE OC 12G graphics cards. Each model of graphic cards is perfectly tuned with powerful performance and excellent heat dissipation, all to provide gamers with more diverse choices for their usage requirement and scenarios.

GALAX announces the launching of the all-new GeForce RTX 4070 Extreme Gamer and GeForce RTX 4070 1-Click OC 3X that features the hyperfast 21Gbps 12GB 192-bit GDDR6X memory, Extreme Cooling System, as well as supporting up to 2550MHz 1-Click OC clock exclusively. In additional to delivering unprecedented performance, GeForce RTX 4070 Extreme Gamer and GeForce RTX 4070 1-Click OC 3X also focus on bringing a seamless system upgrade experience to all gamers that they both feature a single 8-pin power connector and adopting the ultra-lightweight 2.5 and 2 slot design respectively. GeForce RTX 4070 Extreme Gamer will be available in black, white and pink and GeForce RTX 4070 1-Click OC 3X will be available in black.

MSI GeForce RTX 4070 Series Graphics Cards

MSI is proud to announce the new line of graphics cards powered by the NVIDIA® GeForce RTX 4070 graphics processor. A line of iconic GAMING TRIO and VENTUS series keep with the latest in graphics technology, advanced circuit board, and cutting-edge cooling design. These cards are crafted to deliver optimal performance and better efficiency while keeping low temperatures and staying virtually silent. The GeForce RTX 4070 GPU includes all the advancements of the NVIDIA® Ada Lovelace architecture, including the new standards in gaming such as DLSS 3 neural rendering and real-time ray-tracing technologies. Starting at $599 or INR 62000/-, the GeForce RTX 4070 runs most modern games at over 100 frames per second at 1440p resolution.

ASUS GeForce RTX 4070 Graphics Cards

ASUS announced four new NVIDIA® GeForce RTX™ graphics cards: the ROG Strix GeForce RTX 4070, TUF Gaming GeForce RTX 4070, ASUS Dual GeForce RTX 4070 and Dual White GeForce RTX 4070. The GeForce RTX 4070 GPU includes all the advancements of the NVIDIA Ada Lovelace architecture, including the new standards in gaming such as DLSS 3 neural rendering and real-time ray-tracing technologies. The GeForce RTX 4070 runs most modern games at over 100 frames per second at 1440p resolution. The ROG Strix GeForce RTX 4070 offers the same incredible engineering as the GeForce RTX 4070 Ti, but at a more affordable price.