DT October Issue 2022

Wishing All Our Readers

Diwali

I, On behalf of en re team DT, wish you all a Happy & Prosperous Diwali. We wish you all have a great business OND quarter as this will mark end of 2022 calendar year. To conclude year 2022 on a good note, we all need to work hard and grab maximum opportuni es to push growth trajectory upward. We have made all our efforts to bring this fes ve special issue to boost awareness among our readers about the new technology trends which are fuelling technology market growth. Apart from fes ve season opportunity which are majorly among consumer segment, we foresee demand coming from other sectors as well in this quarter.

Digital Terminal, India’s only 360-degree tech news pla orm, working in the direc on to contribute for the growth of the ICT market since 2009. Today, DT is one of the leading technology media houses as we have been performing consistently and leading the way despite all challenges. We at DT, understand the ICT market and changing scenarios and working accordingly in the interest of the stakeholders. The Indian ICT industry has faced enormous challenges in the past and now the industry is growing well. All the market players including vendors, channel partners, system integrators, resellers and retailers are witnessing a good growth. DT is a responsible media and understand the role to further accelerate this growth momentum. Our efficiency in providing the most authen c and refined tech news for the stakeholders sets us part. Through our strong reach, we are reaching every corner of the country to empower all the stakeholders. The en re IT ecosystem is growing well and we are improving our approach to help the industry in best possible way.

Apart from the print, we have recorded strong growth in the digital presence as well in recent mes. As far as social media presence is concerned, we are leading the way on social media as well. We try our best to keep ourself ahead when it comes to break any big news. In simple word, when it’s Tech, visit www.digitalterminal. in to get all trending and latest news. You guys can also follow us across all social media pla orms so that you never miss any major announcements. As we are entering to last quarter, we are very much excited as we will organise two major event of the Indian IT industry. We will organise DT Partner Summit 2022 and DT Awards 2022. So stay tuned with DT and get all updates about our upcoming major events.

Digital Terminal has posi oned itself as a niche in the industry with the capabili es of delivering the most informa ve, true and refreshed content. We are the most trusted and valuable tech media house in the Industry and work for the be erment of all the stakeholders. Our stronghold on producing the informa ve and innova ve content places us above all. Like all our successful issues, the October 2022 issue will also provide the much-required informa on about Indian technology market. October issue is very special as we have two innova ve stories including Fes ve story and Cybersecurity story. The Fes ve story highlights the excitement among market players about OND quarter as all major fes vals are fuelling the market sen ments. Since pandemic started, we were celebra ng fes vals in tough restric on but this fes ve season seems to be same as it used to be earlier. The tech market will see huge demand in consumer segment as people across India eyes this auspicious occasion to buy products. They all wait for the fes ve season as all tech brands announce their best offer, schemes and discounts.

On the other hand, the Cybersecurity story based on Cyber Security Awareness Month highlights the growing significance of Cyber Security in today’s digital world. For these two stories, DT has interacted with leading tech players to get crucial insights. Our efforts in bringing these stories will definitely give the required insight about Indian technology market. Apart from the two big stories, we also have some exclusive interviews with partners and some key tech brands. There are also some other stories incorporated in the October issue related to new tech innova ons, big launches, major announcements and key partnerships news.

October being a fes ve special issue has been worked to give addi onal enthusiasm among our readers by providing accurate & required news and informa on so that they can grab maximum business opportuni es in this quarter.

Jyoti Janda Executive Editor

“WISHING FOR A GREAT BUSINESS OND QUARTER AS THIS WILL MARK END OF 2022 CALENDAR YEAR”

“CELEBRATING CYBERSECURITY MONTH FOR BETTER DIGITAL TRANSFORMATION JOURNEY”

“Once a customer purchases Crucial products, then he never switches to any other brand”

In India, the demand for storage products has significantly gone up in recent years and all market players are bringing cutting-edge products to meet this demand. Crucial by Micron is one of the leading brands in the memory product segment in India and it has cemented its position by bringing revolutionary products at competitive price point. Delhi is one of the biggest markets for IT products and Micron has a strong presence with support of some key channel partners. To dive deep into the storage market and Crucial by Micron’s growing dominance, DT exclusively interacted with Sumit Dugar, Director, K S Computech.

Gaining Strong Market Share

The Indian storage market is on the path of huge growth and this is because of the unprecedented rise in data generation as well trend among all consumers to upgrade their PCs for better computing experience. “People are more tech savvy these days and they all are looking forward to get good performance by upgrading their PCs. In addition to that, the surge in gaming across India is further pushing the market growth. Crucial by Micron is quite popular in the storage marketspace and its cutting-edge products have helped the brand to gain a leading edge upon its counterparts. We are amazed with the success of Crucial by Micron despite hyper competitive market landscape. There are numerous brands available in the market but Crucial by Micron has outperformed all other brands with the help of its consumer centric products. In the coming years, Micron will definitely be present everywhere and we are excited to be with them in this journey,” stated Sumit Dugar, Director, K S Computech.

Leading the Way with Excellent Product Quality

K S Computech is working in the IT distribution market since 1999 and they have worked with many storage brands so far. “But the product quality which Crucial by Micron is offering currently is paramount. Be it enterprise customers or end customers, everyone is liking Crucial RAM & SSDs. The product quality is best-in-class and customers

don’t face any kind of issue with these products,” commented by Sumit. “With so much great response from customers, our expectations are very high. We will definitely achieve our set targets and Micron will have a big role in it. As product demand is increasing rapidly, and we are meeting the increased demand with Micron’s highly reliable products. Crucial’s RAM and SSDs offer exceptional speed, and performance.”

He further added, “We are currently selling consumer and enterprise products which includes RAM and SSDs. In the year long association with Micron, we have never received any complaint regarding products. The customer retention ratio is also quite high. Once a customer purchases Crucial products, then he never switches to any other brand. Crucial by Micron is definitely leading the way with its excellent range of storage products. We want to continue our business relationship with Micron as we want best quality products in our portfolio.”

connected through call in case of urgent information required. Moreover, the timely delivery of inventory is commendable. The national distributors are very supportive and they provide us all the products on time. We must say that Micron is far ahead when it comes to support the channel partners.”

Unprecedented Growth with Micron

Brilliant Support from Team Micron

We all know that Micron is a channel friendly brand and it always takes care of its partners. Commenting on the support provided from team Micron, Sumit said, “As far as marketing and inventory support is concerned, we are quite happy. Micron local team extend every possible support to us and we never face any issue regarding product information, inventory, supply chain end etc. We receive the information about newly launched products over WhatsApp and even we get

Briefing about the growth which K S Computech has achieved with Micron, Sumit said, “Since we have started the business with Micron, we have witnessed remarkable growth. We have seen 100% business after on boarding Micron. Micron has helped us very much and its contribution to our sales is extraordinary. The excellent product quality helps in generating the good demand and ultimately it makes us grow at a rapid pace. We expect to work more aggressively in coming years and take our growth to next level. By selling Crucial by Micron products to our large customer base, we aim to become Micron’s biggest partner from Delhi.” The company has currently a turnover of 85 Crores and it deals in PCs and storage products. With the current growth trend, K S Computech is eying good revenue growth in current FY.

Mr. Sumit Dugar, Director, K S Computech

“We want to continue our business relationship with Micron as we want best quality products in our portfolio”

75% Government Organizations Globally Attacked By Ransomware Had Their Data Encrypted: Sophos

attack was three times the average ransom the sector paid

Sophos published a new sectoral survey report, The State of Ransomware in State and Local Government 2022, which found that 72% of state and local government organizations globally attacked by ransomware had their data encrypted—7% more than the cross-sector average. In fact, only 20% of state and local government organizations were able to stop the ransomware attack before data could be encrypted —significantly less than the cross-sector average of 31% (8% had their data held for ransom but not encrypted). However, at the same time, the government sector had one of the lowest attack rates with only 58% hit by ransomware in 2021.

“Traditionally, government organizations haven’t been prime targets for ransomware attackers, since they don’t have as much money as traditional businesses, and criminal groups are reticent to attract attention from law enforcement. However, when these organizations do get hit, they have little in the way of protection because they don’t have the budget for additional, in-depth cybersecurity

support, including threat hunting teams or security operations centers. And, there are a couple reasons for this. One is that, while they collect a large amount of sensitive information, they need to keep this information easily accessible. Second, they need to spend the majority of their budget on their actual municipality. Taxpayers can see if the streets are clean or if their schools are reaching their education goals. They can’t ‘see’ a cyberattack or understand why a Managed Detection and Response (MDR) provider might be necessary to defeat ransomware,” said Chester Wisniewski, principal research scientist, Sophos.

In addition to experiencing a high encryption rate, the government sector also experienced a significant drop in the amount of encrypted data recovered after paying the ransom when compared to 2020—58% in 2021 versus 70% in 2020; this was also lower than the cross-sector average of 61%.

Additional findings include:

• 2021 saw a 70% rise in the number of ransomware attacks against local government organizations; 58% were targeted when compared to 34% in 2020

• The cost for government organizations to remediate an

“If we look at what happened with the city of Atlanta, Georgia, back in 2018, they ultimately ended up paying $17 million to recover from an attack that asked for $50,000 dollars in ransom. This is often the case with local and state government organizations—they spend far more on recovering and catching up with current security practices than they do on the actual ransom demand, should they choose to pay it. While getting the initial buy-in may be hard, in the long term, preemptive cybersecurity measures are a far better alternative than bolstering defenses after an attack,” said Wisniewski.

In the light of the survey findings, Sophos experts recommend the following best practices for all organizations across all sectors:

• Install and maintain high-quality defenses across all points in the environment. Review security controls regularly and make sure they continue to meet the organization’s needs

• Proactively hunt for threats to identify and stop adversaries before they can execute attacks – if the team lacks the time or skills to do this in-house, outsource to a Managed Detection and Response(MDR) team

• Harden the IT environment by searching for and closing key security gaps: unpatched devices, unprotected machines and open RDP ports, for example. Extended Detection and Response(XDR) solutions are ideal for this purpose

• Prepare for the worst, and have an updated plan in place of a worstcase incident scenario

• Make backups, and practice restoring them to ensure minimize disruption and recovery time

Image Source - Freepik

Lenovo Maintains No.

1 Position In Global PC Market With 25.2% Market Share

Worldwide PC shipments totaled 68 million units in the third quarter of 2022, a 19.5% decrease from the third quarter of 2021, according to preliminary results by Gartner, Inc. This is the steepest market decline since Gartner began tracking the PC market in the mid-1990s and the fourth consecutive quarter of year-over-year decline. The top three vendors in the worldwide PC market remained unchanged in the third quarter of 2022, with Lenovo maintaining the No. 1 spot in shipments with 25.2% market share. Lenovo gained market share compared to a year ago, although shipments declined year-over-year. While the company’s overall shipments were down in all regions except Canada, the EMEA desktop market saw growth, fueled by production beginning in Lenovo’s first in-house manufacturing facility in Europe which opened in Hungary in June 2022.

India Ranks Among Top Countries Hit by Android Malware: ESET

ESET has released its T2 2022 Threat Report, summarizing key statistics from ESET detection systems, and highlighting notable examples of ESET’s cybersecurity research. The latest issue of the ESET Threat Report (covering May to August 2022) sheds light on the changes in ideologically motivated ransomware, spyware trojans, Emotet activity, the most-used phishing lures, how the plummeting cryptocurrency exchange rates affected online threats, and the continuation of the sharp decline of Remote Desktop Protocol (RDP) attacks. ESET analysts think these attacks continued to lose their steam due to the Russia-Ukraine war, along with the post-COVID return to offices and overall improved security of corporate environments. China (53%) and India (35%) continued to have the highest number of IoT bots geolocated inside the respective countries.

ASUS Reaffirms Its Commitment to Greener Tomorrow with DiscardResponsibly2.0 Campaign

With a commitment to ensure a greener tomorrow, ASUS India, on the occasion of International E-Waste Day, takes a step forward towards building a sustainable environment with the launch of the campaign - #DiscardResponsibly2.0. With an aim to evoke a sense of accountability amongst citizens, the initiative is a step towards contributing to a sustainable environment by creating awareness around the impact of irresponsible dumping of electronic waste on the earth. The campaign will go live on, 12th October, and will run till 31st October 2022. With the Global 2022 theme of “Recycle it all, no matter how small”, ASUS is playing a role of an enabler by encouraging citizens to participate in the campaign and dispose of e-waste sensibly. As a part of the initiative, the brand will focus on collecting the regular small electrical devices that we no longer use but keep in drawers and cupboards or often dispose of in a general waste bin.

Lexar Collaborates with Inspirisys Solutions to Boost After-Sales Service Support in India

Lexar has announced its partnership with Chennai-based Inspirisys Solutions Limited (ISL), a renowned brand in IT support, under which Lexar shall be using ISL’s strong network of 90+ service centers in Tier 1,2 & 3 cities, to expand its after-sales service in the Indian market. The move is aimed at enhancing the customer experience of using Lexar products with ease, without worrying about warranty support in India. Inspirisys Solutions Limited (ISL) – a subsidiary of CAC Holdings Corporation, Japan – is a vendor agnostic, full-service, warranty management service provider for the last 30 years in the field of IT, Healthcare, Data Storage among many others.

Seagate Introduces Lyve Cloud Analytics Platform

Seagate Technology Holdings plc announced the launch of Lyve™ Cloud Analytics platform, a complete cloudbased analytics solution that includes storage, compute, and analytics, to help Lyve Cloud customers lower the total cost of ownership (TCO) and accelerate time to value with their DataOps and MLOps (machine learning operations). Adding the analytics capability to the most frictionless cloud storage, Seagate enables enterprises to activate their stored data in an open data lake architecture for analytics at petabyte scale, further accelerating time to implementation and innovation, yielding up to 40% cost saving compared to other available offerings in the market.

AMD Showcases Ryzen 7000 Series Desktop Chips in India

AMD hosted a deep-dive experiential session in Mumbai featuring the recently launched Ryzen™ 7000 Series Desktop processors powered by the new “Zen 4” core architecture. This exclusive event organized in partnership with leading OEMs including ASUS, MSI, Gigabyte, and ASRock demonstrated the differentiated value proposition offered by AMD Ryzen 7000 Series Desktop processors and the new AM5 platform featuring DDR5 memory support PCIe 5.0 on an all-new socket that retails cooler compatibility. During the event, AMD and 3rd parties provided examples of real-world comparative data based on various benchmarks and gaming tests for the new Ryzen 7000 Series Desktop processors demonstrating excellent performance and at the same time leadership energy efficiency. This exclusive event brought together AMD’s partners, subject matter experts, media, tech bloggers, influencers, and other AMD enthusiasts to hear more about and discuss AMD’s next generation of high-performance CPUs for gamers, enthusiasts, and content creators.

RAH Infotech Wins ‘Distributor Of The Year 2022’ Award By Keysight

RAH Infotech Pvt. Ltd announced that they have been awarded ‘Distributor of the Year 2022’ by Keysight, a leading technology company that helps enterprises, service providers and governments accelerate innova on to connect and secure the world. The EMEAI partner conference was organized in Spain to celebrate the contribu ons of its key partners and to share informa on about the technologies and solu ons needed by the several ver cals to fight increasing cybersecurity concerns. It was during this event that RAH Infotech was presented with the award by Keysight’s leadership team. RAH Infotech topped amongst all India partners by contribu ng the highest to Keysight’s overall business growth in the region. RAH Infotech was applauded for the ini a ve they took in promo ng its products in India.

Receiving the award, this is what RAH Infotech’s Founder & Managing Director, Ashok Kumar said, “I am elated to be receiving this award. This award is the reflec on of RAH’s team effort and valida on of our approach in addressing the biggest problem of today’s world – cybersecurity. Adaptability to the changing market is the founda on of a company’s success story, along with the best strategy to manage the changing needs. RAH Infotech’s team of experts with their insights and careful execu on of the strategies have today helped RAH achieve this feat. I thank every member of my team for this achievement.”

Heal Software Appoints Beetel Teletech As Its Authorized Distributor In India

Beetel Teletech Limited announced its new distribu on partnership with Heal So ware Inc. The deal authorizes Beetel to manage the circula on of the next-genera on So ware to its customers and partners. The partnership aims to address the growing challenges in the applica on management space for its customers and partners.

“In our endeavour to be a value-added distributor, We are delighted about this alliance with Heal So ware Inc and are well equipped to take their leading AI base applica on performance management solu ons to end customers,” said Ms. Sapna Gupta, Business Unit HeadEnterprise, Beetel Teletech Limited. “With APM- AIOPs by our side, we will be able to provide high-performance of applica ons and up me in the customer’s applica on environment. The so ware is available on both perpetual and SaaS modules.”

Konica Minolta Successfully Hosted 3 Reseller Meets in Eastern India

Konica Minolta Business Solu ons India Pvt. Ltd. recently organized three back-to-back reseller meets in three major ci es of East India - Guwaha , Imphal, and Kolkata. With each mee ng, the company aims to reinforce its rela onship with its resellers and partners. During these three events, Konica Minolta Business Solu ons India Pvt. Ltd and its resellers held discussions around the business growth plan in new financial year, support programs along with ways of market engagement in local territories.

Speaking about these events, Mr. Kuldeep Malhotra, Deputy Managing Director, Sales Division & Office Marke ng, Konica Minolta Business Solu ons India Pvt. Ltd., said, “It is one of the most exci ng ac vi es that we prefer to organize to get closer to our loyal partners and resellers, in order to understand the market demand and the trends. At the same me, it also helps us to figure out new challenges and opportuni es. Listening to their success stories and experiences gives us an opportunity to grow and find be er solu ons that will assist them to grow further. Lastly, the recogni ons and awards given during these mee ngs mo vate our resellers and form a stronger bond between them and the brand.”

Best Power Equipments Successfully Hosted Channel Partners Meet at Bangkok

Best Power Equipments (BPE) organised a Channel Partners Meet at Bangkok, Pa aya. The company organised two nights and three days travel to Pa aya for its esteemed business partners. The trip embarked with more than 63 partners who had qualified for this exclusive trip for their achievement. The partners also par cipated in educa onal training session, presenta on followed by entertainment event. The program was a ended by all top management like Sales head, Service head etc.

According to Mr. Amitansu Satpathy, Managing Director - Best Power Equipments “We are for the partners, by the partners, work for the partners. we have always valued our partnership with channel partners who are our backbone. We welcome all our channel partners to join us in this journey going forward.”

He further added that this year our focus is on Data Centres solu ons that the company plans to strengthen & expand. In the data centre category, the company already has a strong presence in BFSI, IT & ITeS sectors.

Rashi Peripherals to Offer Quantum’s Solutions in India

Rashi Peripherals Limited has announced a partnership with Quantum® Corpora on. With this partnership, Rashi Peripherals aims to become the one-stop shop for a wide range of storage requirements of data intensive industries. Rashi Peripherals will offer Quantum’s end-to-end solu ons for surveillance, security, ransomware recovery, data archiving and enterprise backup solu ons to the M&E, hyper-scale cloud compu ng, government, manufacturing, retail, educa on, energy industries through its wide network of storage partners across India.

Mr. Keshav Choudhary, Director of Rashi Peripherals, said, “Quantum is an important vendor for Rashi Peripherals. Our enterprise business has grown steadily over the past four years. We have developed a comprehensive solu ons por olio from reputed brands to serve the needs of enterprise customers. We will jointly work with Quantum as a Value Added Distributor (VAD) to address opportuni es in high-performance storage and premium services in India. A huge network of System Integrators (SIs) across India and a dedicated team will add value to Quantum offerings in various industries.”

Sound Solutions Opens New Branch

Office in Vashi, Mumbai

Sound Solu ons has announced the opening of its new branch office in Vashi, Mumbai. The company is focusing on increasing its outreach and to tap the growing market opportuni es. This new office will add extra benefits for Sound Solu ons as the demand for IT product is increasing day by day. In order to keep the growth momentum going upward, Sound Solu ons is working on to expand its reach in all important region. The new office will be a major achievement for Sound Solu ons as in last few years, the company has witnessed a remarkable growth. With new office, the company will be able to reach out to a large customer base and fulfil their needs. It will also allow them to keep an extra eye on market landscape and meet the ever-increasing demand for PCs.

While talking to DT on opening of new office, Mr. Sunil Thariani, Proprietor, Sound Solu ons said, “We are very happy and excited to launch our new office in Vashi. We are on the path to become the top IT distributor in Maharashtra and this ffice exemplifies our objec ves. We are trying to meet the growing demand for PCs and help vendors experience good growth in this region. We along with our strong network of channel partners are well-equipped to take on the opportuni es and grow.”

Ingram Micro Partners with SonicWall to Distribute Its Security Products

Ingram Micro India and SonicWall Interna onal Ltd. together announced the SecureFirst MSSP Partner Program by SonicWallExpand your Managed Security Services Por olio. SonicWall has designed its MSSP Program to offer a broad suite of cyber defense tools and capabili es to extend end-to-end network security. Ingram Micro will distribute all SonicWall products through its extensive partner network across India, Bangladesh, Bhutan, Maldives, Nepal and Sri Lanka.

Commen ng on the partnership, Mr. Navneet Singh Bindra - SVP & Chief Country Execu ve, Ingram Micro India said – “When it comes to IT security services, organiza ons need cu ng-edge, and custom-built technologies. Partnering with SonicWall for Securefirst MSSP Partner Program allows Ingram Micro to deliver top-notch IT-managed security services for our enterprise partner ecosystem to deliver excellent service and value to the end customer.”

Redington Launches ‘Solar Rooftop Partner Program’ to Boost Renewable Energy Portfolio

Redington Limited launched the ‘Solar Roo op Partner Program’ to accelerate the solar power adop on by homes and businesses. The program will be enabled through the Redington Digital Pla orm, which will seamlessly connect the processes and industry stakeholders – home & business owners, solar installers, service management, financial ins tu ons, remote monitoring of solar plants, solar EPC & SI and Redington Inventory Management. It aims to engage and on-board system integrators as authorized solar roo op partners of Redington Solar.

As a part of the program, Redington will help its select set of partners to iden fy and expand their customer base for solar roo op plants. It will conduct quick and comprehensive assessments to understand the specific customer requirements and help the partners to cater to the same. Further, Redington will provide the Roo op Solar Kit. The kits are designed to suit different type of customer requirements in terms of quality and price.

“We Believe In Working Together And GrowingTogether”

The Indian storage market has been witnessing an upsurge in the demand that is being derived from the adop on of SSDs, RAMs, HDDs across ver cals to boost the performance of PCs. Leading storage brand Micron has been successfully mee ng this demand with its wide por olio of powerful next-gen storage solu ons. Rajeev Ranjan, Editor, Digital Terminal got a chance recently to interact with Rajesh Gupta, Director, Country ManagerIndia Sales, Micron. Mr. Rajesh spoke about their new Crucial Connect partner meet series, product offerings, market landscape and their channel strategy to accelerate the growth. Read below the excerpts:

Rajeev: How do you see the Crucial Connect partner meet in New Delhi? What is the objective behind starting these channel events?

Rajesh: We have received a very positive response at this channel event as over 120 channel partners have attended and participated here. As part of the channel engagement strategy, we want to have a high connect with our channel partners. During the pandemic we could not get the opportunity of engaging with our partner face to face. Due to this, we decided to initiate the crucial connect channel partner program. In this phase, we want to connect all the metro cities and have face-to-face interactions with our channel partner.

Rajeev: Which are your key focused products for this channel event series?

Rajesh: The focus of our event is essentially to share with our channel partner what is the technology trend and what are the entire roadmap of products available. Also, to guide them that these are the products that are available so that they can fulfill the projects they are participating in. So instant of focusing on a specific product our focus is to lay entire products roadmap in front of them. So, they have good knowledge about the range of products. Micron has also developed excellent online tools to enable our channel partners to quickly find out the right DRAM and SSD part for the PC system/Laptop they are servicing or providing parts for upgradation to a customer. The FTF event is an excellent opportunity for us to deliver the training on these tools in a face to face demo.

Rajeev: Please tell about the areas where you still look to increase your reach.

Rajesh: In India, you need to constantly increase your coverage. So during the last two and a half years, our endeavour is to focus on geography expansion program. Our products and program reach to hundreds of towns and serviced from 45+ cities across India for sales and post sales service. Our endeavor is to keep on increasing our reach and take our products to every possible market that exists.

Rajeev: How have you been taking care of the service support?

Rajesh: Service is the most important element for us. Right from the day one, we are engaged with Kaizen services. While working with Kaizen, we can give crucial and micron product warranty replacement in 44 towns where kaizen has its centers. Other than that, we have an email-based support program for consumers. In any place they can call through a toll-free number and can get Micron product replacement via courier. So, service is a very important part of our strategy, and we will continue to work on it.

Rajeev: Micron has grown exponentially in last 2-3 years and partners across India are very happy with Micron. So, what is the DNA for this success?

Rajesh: There are three things, one is extremely superior product quality that is available in Crucial and Micron products. Second thing is that we

focus on building good coverage with our distribution partners. We ensure that our products are available widely, consistently, and lastly, back it up with a strong service support. So, these are the three pillars that we identified right from the beginning.

Rajeev: What is your plan for the gaming segment?

Rajesh: Gaming is one of the fastest growing segments for both professionals and as well as amateur gamers. This is something that grew rapidly during a pandemic because for many people this was possibly the only source of entertainment. So, Micron has great products on the SSD side as well as DDR side. We believe, we have great products, and we are making those products available to gaming-focused channel partners who can utilize the new emerging opportunities in gaming market.

“Our endeavor is to continue to increase our reach and take our products to every possible market”

Mr. Rajesh Gupta Director, Country Manager-India Sales, Micron

Consumer Sentiments Are Quite High First time in Post Pandemic World

Like every year, the fes ve season has brought lot of hopes, excitement, joy and most importantly, growth opportuni es for IT businesses. This year, the market players are very excited about the unprecedent demand in current fes ve season. In the year 2022, the Indian IT market has witnessed significant growth and all the tech brands are looking forward to con nue this growth momentum in Q4 as well. Businesses are seeing this fes ve season as a great opportunity to accelerate their growth as all leading tech brands have chalked out very effec ve strategies in collabora on with channel partners. We all know that Indian Customers wait for the fes ve season to make some big buying decision as brands bring very exci ng offers for common customers. To know more about the market scenario, buying trends and strategies to drive growth during this fes ve season, DT interacted with leading tech brands. Read out this exclusive story and know, how IT leaders are planning to tap enormous opportunity during the current fes ve season.

Image Source - Freepik

The Indian IT industry has grown significantly in recent times and this festive season, the business opportunities will be much more then before. The consumer spending has increased and the pandemic free market will help the brands to tap the new opportunities. All the brands are

“We Expect A Strong Quarter To End The 2022”

expecting better business during festive season and working accordingly along with their partners to reach out to every corner of the country.

The market looks quite opportunistic as there is no restriction related to COVID. This festive season, all the brands are endeavouring to drive excellent sales by offering good deals to their customers. While speaking to DT about market scenario during festive season, Vinay Shetty, Regional Director, Component Business, ASUS (India & South Asia) said, “There’s a positive sentiment in the market as this is the first festive season without the pandemic restrictions. Going by the pre-festive sales, we expect a strong quarter to end the 2022, thanks to our new motherboards based on Intel and AMD chipset and Nvidia’s latest graphics cards.”

Business Strategy to Boost Growth

The channel strategy plays a crucial role here as channel partners understand the market sentiments way better and they can help the brands to tap the enormous opportunities.

Commenting on the business plans to drive sales during festive season, Vinay said, “PC components business is channel-driven and since this is the first festive season without the pandemic restrictions, we are focusing on channel promotion. We have planned channel marketing activities like ROG Corners where customers can experience our premium ROG products before making a purchase. In addition to this, we are utilising our regular marketing avenues with online promotions and engaging with content creators to showcase our products.”

Tips for Partners

While sharing the business tips for partners, Vinay commented, “Our partners have been proactive scaling their businesses for the festive season but if I were to share a couple of tips, the first one would be to learn about the new products and the technology that can help convince the customer into buying the right product. Secondly, if there’s a slow-moving product, partners can look to bundle it with a complementing product.”

The festive season brings a lot of opportunities for the market players and help them conclude calendar year on a positive note. PC players like MSI are very optimistic about the growth target they have planned so far.

Putting across her views on the market, Shivangi Bhadauria, Media & Communication Manager – India, MSI said, “We are optimistic about a good festive season this year, and the momentum that we are already witnessing ever since the kick-off of the festive season gives us confidence. To make this possible, we started the season with Independence Day

sales in early to mid-August, followed by other festive sales leading up to Dussehra earlier last week, and have seen strong sales momentum. This is expected to continue going forward with Dhanteras, followed by Diwali this month. In addition to this, we have also transitioned our models from the previous & the current 12th gen. We are stocked up and promoting the latest and upgraded models to our end users.”

Mr. Vinay Shetty Regional Director, Component Business, ASUS (India & South Asia)

“Information is key & keeping our customers up to date is what we strive for”

Shivangi Bhadauria Media & Communication Manager – India, MSI

She further added, “In the last quarter, MSI also aggressively expanded its retail presence wherein we opened retail outlets across India in cities like Delhi, Mumbai, Jaipur, Surat & more, as we wanted to enhance customer experience and increase the number of touchpoints. Furthermore, to celebrate the festival of lights in a unique way, the brand also recently introduced exciting offers and huge discounts of up to 30% on its product range of gaming and creator laptops.”

Marketing Plans to Elevate Business Growth

Briefing about their plans to grow during festive season, Shivangi said, “Information is key and keeping our customers up to date is what we strive for. Through our presence on social media platforms, we strive to educate and keep our existing as well as the potential customers up-to-date by sharing relevant information and real time update like key features of products, the need to upgrade to newer technology, discount offers, online contests and more.”

“Apart from social media, we are further amplifying our festive promotions via

media with a blend of both written and visual formats. The idea is to help make our audience an informed decision and they can do so by just taking a glance through these interactive articles or can simply watch the embedded product review videos on-the-go for better understanding and experience.”

“In the most awaited month-long Great Indian Festival on Amazon and Flipkart’s The Big Billion Day sale, MSI has been actively participating and has come up with discount offers of up to 30% across business and productivity, creator & gaming range of laptops. It was very essential for us to participate in these sales as it helped us reach our potential customers not only in metropolitans but tier II and tier III cities as well.”

“Furthermore, throughout 2022, MSI has been proactively roping in micro/macro level influencers, be it for a store launch or simply product promotions. For us, influencer marketing has become the ‘buzzword’ this festive season as well, as these influencers create higher awareness and visibility for the brand by creating relatable content for their followers, which eventually influence their buying decisions.”

“To further boost the promotion bit, we have created a special discount landing page for better customer engagement and convenience for them to avail the best-of-the-best offers,” added by Shivangi.

Best Business Tips for Partners

Buying something new is considered auspicious in every Indian household. It’s something every family member looks forward to. “To make the MSI range of products available for all, we have significantly ramped up our retail presence in the last few months in cities like Delhi, Mumbai, Bangalore, Jaipur and more. Moreover, we have been very confident that our omnichannel approach will not just make MSI Laptops more accessible for customers but also help create awareness around the premium features & discounts offered by the brand. With the help of this, we wish to provide our customers with a seamless, personalized experience throughout the product purchase journey and beyond. The special bundle offers and lucrative financial aid like no cost EMI intend to increase walk ins and more hands-on experience for our products,” concluded by Shivangi.

The festive season is considered as the best time for Indian customers as tech brands launch lucrative deals and newest products for them. The demand remains high and exciting offers launched by tech brands make them save money as well as latest and innovative products. Festive season in year 2022 is expected to be more opportunities than the previous few years as there is no restriction due to pandemic.

The networking market is on the rise and companies are expanding their portfolio with an aim to meet customers’ needs. Market seems to be more opportunistic this time and brands are realigning their approach accordingly. Commenting on the market growth, Bijoy Alaylo, Vice President – Channel Sales, TPLink India Pvt. Ltd said, “Over the

OND quarter is a slower one for us because of the number of holidays and festivities. Since the traditional channel works in a stock and sell model hence the majority buying happens in the Aug and Sept month for the festive season. We do expect though that this season we may find some better growth as compared to the previous as we are now living in this year pandemic free unlike 2021.”

Channel Strategy to Drive Sales

TP-Link is an undisputed market leader and has a great presence across Indian. Their robust strategies for both online and offline help them capitalize on the growth opportunities. Briefing about their marketing plans, Bijoy commented, “We do a lot around marketing in OND as we have festivals like Dasheera, Diwali, Christmas etc.

following one after the other. Be it the channel gifting for retails, distributors, stockists or be it the social media marketing around these subjects, we are actively participating in such programs. This gives our partners some stressbuster in this high octane rush for business month on month and also prepares them to buckle up for the next year marathon.”

Business Tips for Partners

Every partner plays an important role for the growth of any tech brands. During festive season, competition remains high and tech brands want their partners to be ahead of the competition. While sharing some tips for partners to elevate their business growth, Bijoy said, “Every partner has a good database of customers over

“This Season We May have Better Growth As Compared To The Previous”

“It is good to witness people moving out freely in the markets”

Tech brands always keep their focus on the OND quarter to drive optimum revenue and boost brand awareness. Year 2022 is very special for both customers as well as brands as the fear of pandemic almost nil and everyone is free to step into the market.

Commenting on the market sentiments during OND quarter, Pawan Kumar, CEO, Elista said, “It is good to witness people moving out freely in the markets. This year the numbers are almost at the preCOVID levels, however, we are hopeful that the festive period will drive sales for the industry. Since the consumer sentiment is very high as compared to the previous quarter, it will help the industry reach record numbers in these three months. We are

expecting strong growth in categories like TVs, washing machines, speakers, and dishwashers this season.”

Plans to Drive Business Growth

Business Tips for Channel Partners

the years. Giving them some add on gifts or benefit on buying during this festive season will definitely boost the sell out of the partner. Gifting is a big industry and the corporates are always looking to do some gifting during this time, leveraging the opportunity will give a good push-up to the partners.”

There are many festivals in the Q4 2022 and brands along with their partners working according to the market sentiments. Briefing about their marketing plans for increasing the sales in Q4, Pawan said, “During the next quarter, we will focus on washing machines and have lined up the launch of a fully automatic top-load washing machine. As the winter season is approaching, we are confident that introducing this product to our line-up will help expand our reach and attract new customers. We will continue to work on expanding our reach in offline channels during the next quarter. We are also working on introducing the cooling range from Elista and will be taking orders from the end of Q2 next fiscal.”

Channel partners play an important role in the growth of Elista business. Sharing some business tips for channel partners to help them scale up their business, Pawan commented, “The festive season is when consumers are willing to spend money to buy consumer electronics – to upgrade existing or acquire new gadgets. In such a scenario, retailers should consider offering freebies or running a lucky draw campaign. It will help convert a warm lead to a customer sooner. Some of our partners give personalized offers locally, like pairing TVs with soundbars, offering silver coins and running lucky draws. These initiatives are showing results and adding to the sales reported by these partners. Other partners can also use these techniques to scale-up business quickly during the festive season.”

Mr. Bijoy Alaylo

Vice President – Channel Sales, TP-Link India Pvt. Ltd

Mr. Pawan Kumar, CEO, Elista

“There are incentive schemes for channel this quarter especially”

The Indian IT market has been growing swiftly and the festive season has further accelerated the growth. Consumer demand for all kind of technology products has sharply increased and the momentum is expected to continue till the end of CY2022. Tech brands are endeavouring to meet the ongoing demand with their highly advanced product line available across India.

Business establishments knows the current market landscape and trends thus creating a buzz around their products to drive sales. While speaking with DT about the market, Atul Gupta, Director, Secureye said, “Festive season is one of the most awaited time for customers as well as businesses.

There are various festivals during OND quarter and among all, Diwali is the biggest festival in India. So the market sentiments will be definitely high during OND. The Indian customers do a lot of shopping during this time and it makes the market more opportunistic than ever. To attract the customers, businesses draw multiple strategies that help them drive sales. We are very excited for the festive season and we raise our expectations quite higher as this time the market is looking good. During last few years, pandemic ruined all festivals but this time consumer sentiment is quite high. So we expect a good business in this festive season.”

Business Growth Strategy

“Festivals bring a lot of business opportunities and we are aiming to capitalize on every opportunity to scale our business. OND is a festival season and almost all brands offer lots of discounts to attract more customers, and we are also planning in the same way. We are planning to promote our business and new products through various platforms of marketing and providing big discounts and offers to our buyers. We are providing branding and promotional material as per the festive occasion to our partners. There are incentive schemes for channel this quarter especially, which includes Domestic & international Trips, Special Packages and exclusive offers,” added by Atul.

Business Tips for Channel Partners

“Today, technology advancements are helping businesses to drive more revenue. Businesses can use technology in multiple of ways to reach out to more customers and create new opportunities. Whether it is a customer or a business, all are moving to digital and it shows many positive results. So I just want to advice my partners to be more active on social media, they can promote their products and offers through these platforms. Also, they can send messages and do what’s app and email marketing to grow the sales apart from offering discounts and freebies are also the good options,” concluded by Atul.

“We Expect High Sales in Every Segment of The PC Hardware Industry”

Festive season is always a best time for customers across India as they all wait for this time once in a year. The year 2022 is quite better than the past few years that had very bad impact due to pandemic restriction. All the brands are very much prepared to leverage the emerging opportunities and scale up their business.

Commenting about the current market scenario, Himanshu Jain, CEO & Director, Acro Engineering Company said, “For sure, OND is always special for the industry and this is largely due to the festive season and the lucrative sales that follow, both indigenously as well as on an international scale. However, this year it’s different and would be largely propelled due to new and much awaited launches by major players like AMD, Intel and Nvidia which will drive the demand at an all-time high. We expect high sales in every segment of the PC hardware industry due to the same and we’ve already geared up to meet these demands in the best possible manner for an elated customer experience.”

Plans to Boost Business Growth

Channel partners and tech brands work hand in hand to leverage any business opportunities. Sharing his views about their marketing plan, Himanshu stated, “This is the time when technical marketing is of prime importance due to increased complexity of products and high awareness among the buyers. We would be primarily focusing on marketing that is both technically sound while creating brand and product awareness so the end customer buys the right product for their money, needs and applications. As for the channel we want to provide the best cooling and power delivery solutions to the market considering these two are of prime importance with the new launches so all our

Mr. Atul Gupta Director, Secureye

activities, online and offline, would be based around the same.”

Tips for Channel Partners

Channel partners are an integral part of Acro Engineering business and their contribution to business growth remains huge. Sharing some tips for partners to boost their business during these months, Himanshu said, “Each partner is different with a different demographic location but one thing remains constant and that is understanding their customer’s needs and pricing the right products accordingly during this festive season. You cannot sell what people don’t need in today’s time so it’s best to sell what sells but in the best possible way to drive sales and also to establish a loyal customer base since repeating customer base is the key to business growth both in terms of sales as well as promotion.”

“We are optimistic about 30% growth in this quarter when compared to last year”

We all are now living in post pandemic world and this time festive season has brought a lot of business opportunities for the brands. The market players are witnessing a good growth momentum and market is full of opportunities during this festive season. This quarter would really help the tech brands to accelerate in the competitive market landscape.

Commenting on the market scenario, Rajesh Doshi, Director and Cofounder, Zebronics said, “This festive season and OND quarter has always been an exciting time for consumers. This year around the market conditions are looking very positive, as the pandemic had shadowed the buying spirit sentiments since 2020. We are

focused to provide our consumers with a great experience, across all platforms with our products and the buying experience, hence we are running extensive marketing campaigns ahead and during the festive season. We are optimistic about 30% growth in this quarter when compared to last year. The last quarter we have done extremely well in terms of sales. The demand across the product categories is outstanding and encouraging.”

Marketing & Channel Promotion Plans

Mr. Himanshu Jain, CEO & Director, Acro Engineering Company

Mr. Rajesh Doshi, Director and Co-founder, Zebronics

“We at Zebronics believe in 360* approach to marketing, all our marketing campaigns are optimised for customer engagement be it channel or online. For channel market we do a lots of schemes and incentives to give back to the partners for the effort they put in for the brand. Zebronics has a very large no of loyal channel partners across the product segments, who have been with the brand for long time. We continuously execute various branding activities across major cities like hoardings, event sponsorships, branding in the airports/metros and more. We are always innovating in this area and looking for new avenues to connect with the consumers. Our recent partnerships with MTV Hustle 2.0 and Chennaiyin Football Club for the ISL are examples of these, we would be doing more of these to resonate and connect with the consumers,” stated by Rajesh.

Channel Growth

Good network of channel partners helps the brands to grow despite many challenges. The Indian market is full of opportunities especially during festive season. The tech brands put every effort to grow along with their partners. While sharing the business growth tips for partners, Rajesh said, “As I said earlier, we are very blessed to have such a large number of loyal channel partners across the nation. We have always supported them with product availability and exciting pricing. Zebronics has a very vast range of products, we would encourage the partners to take benefit of this and select more products from Zebronics basket. This will enable them to branch out more in the market and also retain their customer better. We also regularly update our product range, with the changing trends and technology it is essential for partners to have a grasp of the market, know the requirements and always be ready for the change. In the current time social media has its own importance, to tap that having a working presence on various social media platforms, is surely going to have its merits. We would wish our partners a very profitable festive season and will do our best to make them “Always Ahead”.

The festive season is here and all the market players are in the race to grab maximum opportunities by offering best deals and products to their customers. The market is full of competition during festive quarter but the brand who will offer best quality product along with some great deals will take a leap.

Commenting on the market enthusiasm, Sanjay Kumar Kalirona, CEO and Director, Gizmore said, “The electronic industry and the entire ecosystem from financial markets to the retail level are opening up and showing positive signs of growth. We did phenomenal business during the Big Billion Days Sale earlier this month. During this same period, we launched our first smartwatch with an AMOLED Always-On Display - GIZFIT Glow. Certainly, October will have growth in terms of the month on month as well year on year but there should be

a settle-down period in November and December. Also, I believe the October growth will stretch the barometer of ASP and total sellout to higher averages and the same will be sustained.”

Marketing Strategy to Grow in OND

A good marketing strategy leads to good business growth and that is what all brands are looking at in OND quarter. Briefing about their marketing plans, Sanjay said, “With the arrival of the festive season, we have scheduled some big announcements. We are looking forward to expanding our selection of wearable and audible devices. We recently launched GIZFIT Glow, which will retail exclusively on Flipkart. In the smartwatch category, we have chalked out plans to launch smartwatches with increased memory and a camera. Apart from this, we will launch a premium line of TWS and neckbands during this festive season. Entire marketing efforts are focused on digital and online promotions, especially with the bigger online platforms. Our brand ambassador video is already getting viral hits. At the same time, sell-out schemes and on-ground visibility at the store level are enhanced with various elements we are investing in.”

Business Tips for Channel Partners

“We use several marketing strategies with our channel partners and provide technical, sales, and after-sales support. We operate throughout India, are available in more than 200 cities, have more than 100 employees and 200 distributors, and are sold at more than 15,000 retail locations. We have a collaborative approach with these channel partners. Partners have to trust Gizmore for the quality, price and margins it gets on the table. This is when a strong partner makes a difference for the brand where they also invest with the brand for a sellout and make a winwin proposition. One tip we continue to share with them is educating the customer. Rather than hard sell, it is important to make consumers aware of the product offering and features,” concluded by Sanjay.

“With the arrival of the festive season, we have scheduled some big announcements”

Mr. Sanjay Kumar Kalirona CEO and Director, Gizmore

“Our OND Quarter Sales Should Grow at Least 25% Over Last Year”

The distribution market landscape has been phenomenal since the market opened in post pandemic world. The demand for IT products is increasing and the entire ecosystem is being benefited from this growth trajectory. Festive season will also play great role for them as this will bring lot of growth opportunities in some key product segment. Creative Peripherals is a leading National Distributor for many tech brands in India and its extensive reach across India helps all brands to grow swiftly.

All the festivals are in line starting October and channel partners would be very excited going forward in the OND quarter. Commenting on the market growth, Ketan Patel, Chairman and Managing Director, Creative Newtech Limited said, “Since this is the first festival season after two years with no restrictions, OND will be a very fruitful quarter. The only dampener appears to be inflation and interest costs. We expect the premium goods market will be very positive, and our OND quarter sales should grow at least 25% over last year.”

Marketing Plans to Boost Business Growth

Festive quarter is something which both customers and market players wait throughout the year. During this OND quarter, the channel partners work along with their brands to

meet the burgeoning market demand. Stating about their plans to leverage the opportunities, Ketan said, “OND is the biggest quarter for us. We plan to host Creative Connect, our annual road show where we meet our channel partners. We have also worked closely with the brands we represent to launch channel partner and end-consumer schemes, such as foreign trips to incentive programs for achieving targets.”

Business Tips for Partners

The right business approach can help partners in addressing the market demand and as well to grow further. “Retail partners should offer EMI options and buy now, pay later schemes to scale up during the festive season. Partners should also provide an Omni-commerce experience to consumers where they can browse online and purchase from a store and vice-versa,” concluded by Ketan while sharing the tips for partners to boost business.

“This Festive Season, We Are Expected to Grow at 80%”

The Indian smart TV market is doing extremely well and the demand for smart TVs will further improve during festive season. The customers are switching to large screen TVs for enhancing their entertainment experience. The TV brands are planning to cater to this huge demand as adoption due to new technologies in the smart TV segment is key to their success. Even Indian customers are waiting for this period to upgrade to big screen as shopping during Diwali seems to be very auspicious.

Sharing his opinion with DT on the current market landscape, Avneet Singh Marwah, CEO, Super Plastronics Pvt Ltd, a Kodak brand licensee said, “Smart TV market sentiments are high during the festive season, there is a growth of 3X QTQ. This festive season, we are expected to grow at 80%.

Mr. Ketan Patel, Chairman and Managing Director, Creative Newtech Limited

Mr. Avneet Singh Marwah CEO, Super Plastronics Pvt Ltd, a Kodak brand licensee

Plans for Enhancing the Growth

The Indian market is filled with the presence of homegrown as well as global brands which makes it quite competitive. The market players are working with deep efforts to take their business growth high and cut the competition with their robust strategies. Talking about the plans to counter the competition and clock good growth, Avneet Singh Marwah added, “The smart TV market is one of the most crowded markets and businesses need right approach to grab the opportunities. Kodak is available across 19 states offline and is currently available with all the major LFRs in the country. This year we are giving the best price android TV since our launch. For that, we are doing various campaigns as TV, Radio & print Ads. We are also having very aggressive PR and social media plans during these months for effective brand visibility and promotion. We have also launched and sponsored music videos for the festive season.”

Business Tips for Partners to Grow

To keep growing despite competition, the partners should work more as per the market trend. While sharing business tips for partners to scale-up business during the festive season, Avneet said, “Today the trend is shifting toward entry level to mid segment, so the partner can upgrade customers from entry level to mid segment and from mid to premium segment.”

“We Are Expecting Good Sales Momentum to Continue During The Ongoing Festive Season”

projectors to go up as it has grown multiple times since 2021. In the last quarter, Optoma has seen demand growing by 2 to 3 percent for the home cinema category and now during the festive season we hope that sales will double in the home entertainment segment. To meet the rising demand in the B2C category we have already launched affordable quality products like D2, UHD55 and UHZ50 and we are well stocked and ready to fulfil the festive demand.”

Marketing & Channel Promotion Plans

Mr. Vijay Sharma, Country Head India, Optoma Corporation

The festive season brings numerous business opportunities for brands as well as channel partners. The market becomes crowded and all the brands launch lucrative deals on their product range. The spending during festive season increases many folds which creates an opportunity for the brands to meet customers’ demand and boost sales graph.

While expressing pleasure with DT over good market sentiments during festive season, Vijay Sharma, Country HeadIndia, Optoma Corporation said, “We began the year on a good note and we are expecting good sales momentum to continue during the ongoing festive season and Diwali. This is the first big festival after COVID when people can freely roam around, enjoying it without any strict restrictions. Therefore, I can see the positive market sentiments as customers are all set to spend on desired items. As per a recent market report, spending on Diwali could reach up to $32 billion this year with one in every three Indian households planning to spend an estimated ₹10,000 this festive season. With increasing footfalls in stores, markets are set to jump by 20%.”

Vijay further added, “Similarly, we expect the demand for home theatre

Briefi ng about their marketing plans, Vijay said, “Optoma’s focus is in sustaining the momentum by doing more of what has worked well over the past 2 years for our channel and brand. Our ‘Go to market strategy defines our integrated value proposition of keeping the profitability and hygiene in market. Our vertical domain-based approach which has brought more focus from channel and team members alike into their specific products has helped to clinch No.1 position in Indian market for 4K UHD, laser and Laser TV projector segments. This line of approach has consistently worked in our favour and we shall continue to implement it to narrate a richer and broader brand story that resonates with our customers.”

“The Significant transition which the brand has achieved by following this strategy turned the company from lower end projector driven business to high end and PRO Scene projector market. Which resulted in better profitability for the brand,” added by Vijay.

Build Customer Connect

Channel partners contribute on a larger level to the growth of a brand and the partners put all their efforts to drive optimum sales. While sharing the business growth tips for partners, Vijay said, “I would suggest them to create a compelling offer for the customers. Amidst this cut throat competition channel partners need to build up a personal relationship with the customers to understand their needs and offer products accordingly. They should provide a convenient shopping experience to the customers. Partners need to describe the brand, connect with them and offer apt solutions. During this festive season, I would suggest to go an extra mile, utilize resources to connect with the customers for better sales.”

Mr. Vijay Sharma Country Head-India, Optoma Corporation

Dell Technologies Launches Project Frontier Software Platform to Scale-Up Edge Computing

Dell Technologies introduces Project Fron er, which will deliver an edge opera ons so ware pla orm, integrated with Dell’s edge por olio, for customers to more securely manage and orchestrate edge applica ons and infrastructure for deployments at global scale. The complexi es of edge opera ons—in loca ons from manufacturing floors and retail stores to remote wind turbines—are growing as more organiza ons want to manage and secure data at the source but have limited IT support to do it.

“Indian organiza ons are moving towards becoming digital-first enterprises, with heavy data work loads that need advanced, and simplified solu ons. With Edge, data can be securely collected, generated and processed to add more value and ensure maximized op miza on between mul ple loca ons”, said Manish Gupta, Vice President and General Manager, Infrastructure Solu ons Group, Dell Technologies India. “Our new solu ons - Dell Project Fron er, Dell PowerEdge XR4000 and Dell La tude 7230 Rugged Extreme Tablet will seamlessly deliver edge opera ons to allow customers to securely manage their data, while also providing them with robust infrastructure to make edge deployment scalable. The solu ons also aim to provide them with real- me automated insights for enhanced accuracy and speed”, he added.

Tata Tele Business Services Partners with Google Cloud to Offer Google Workspace for SMBs

Tata Tele Business Services (TTBS) has partnered with Google Cloud to offer Google Workspace for Small and Medium Businesses (SMBs). TTBS will offer businesses a single, unified experience for workplace communica on and collabora on for their hybrid workforce as they con nue to scale and modernize their cloud infrastructure. TTBS will help businesses drive greater efficiency and market growth with Google Workspace on Google Cloud.

Sharing his views on the partnership, Vishal Rally, Sr. VP & Head - Product, Marke ng and Commercial, Tata Teleservices said, “This collabora on is a tes mony to the shared vision. Tata Tele Business Services and Google Cloud to fuel produc vity and enhance digital maturity of small and medium enterprises in India. This will empower them to leverage the right collabora on tools to stay connected and produc ve while delivering be er customer experiences as they navigate in this new reality of hybrid work ecosystem. This new alliance is a significant step in strengthening Tata Teleservices efforts to democra ze connected cloud capabili es for businesses to help them move faster in their digital adop on journeys.”

Cisco to Invest in Dedicated India Webex Infrastructure

Cisco announced that it has invested in a dedicated India Webex infrastructure and necessary regulatory licenses to accelerate Webex adop on across the country. The India Webex infrastructure, the first-of-its-kind dedicated to collabora on solu ons in the country, includes a dedicated data center and is backed by Cisco Secure products and solu ons to ensure best-in-class data privacy and security.

Daisy Chi lapilly, President, Cisco India & SAARC: “This is a significant milestone in our endeavor to power hybrid work at scale and speed. As more companies go hybrid, the demand for secure and adaptable hybrid work solu ons will increase. With this investment we are looking to capture a growing market that is expected to reach over USD 250 million in India by 2025. With dedicated India Webex infrastructure, we can now offer enhanced performance at a much lower cost to our customers, and empower their move to a successful hybrid working future.”

IBM Launches Next-Generation LinuxONE Servers

IBM unveiled the next genera on of its LinuxONE server, a highly scalable Linux and Kubernetes-based pla orm, designed to deliver scalability to support thousands of workloads in the footprint of a single system. IBM LinuxONE Emperor 4 features capabili es that can reduce clients’ energy consump on. For example, consolida ng Linux workloads on five IBM LinuxONE Emperor 4 systems instead of running them on compared x86 servers under similar condi ons can reduce energy consump on by 75%, space by 50%, and the CO2e footprint by over 850 metric tons annually.

“Data centers are energy intensive, and they can account for a large por on of an organiza on’s energy use. But data and technology can help companies turn sustainability ambi on into ac on,” said Marcel Mitran, IBM Fellow, CTO of Cloud Pla orm, IBM LinuxONE. “Reducing data center energy consump on is a tangible way to decrease carbon footprint. In that context, migra ng to IBM LinuxONE is designed to help clients meet their scale and security goals, in addi on to mee ng sustainability goals for today’s digital business.”

Cyber Security Awareness Month: Empower & Educate Yourself to Stay Safe from Cyberattacks

Cybersecurity is one important aspects for all organisations who dream a great digital journey. In recent years, cyberattacks have affected many organisations irrespective of their size. One important factor for such attack is lack of awareness about latest cyber threats among concerned person. With the adoption of next-gen cybersecurity solutions and technologies, it is very much possible that we can stop the attach before it attacks your system. But the lack of awareness about cybersecurity leads to massive data breach incidents and involves huge risks. To help people stay secure in the digital world and raise awareness about the importance of cybersecurity, the Cyber Security Awareness Month is celebrated every year in October. It helps individuals as well as organizations to stay aware and to stay safe. In order to know about what security market players think of increasing significance of cybersecurity, DT interacted with certain cybersecurity leaders. Read this complete story & celebrate Cybersecurity Month !!

Freepik

“Cybersecurity Has Become So Complex That Organizations Cannot Handle It Alone”

Whether it is about organizations or individuals, cybersecurity has its own importance for best digital journey. The cybercriminals are more skilled these days and they are using new ways to attack on vulnerable IT infrastructure. According to the recent market reports, the cybercrimes have sharply increased in recent times especially in India where cybersecurity awareness is too less. So Cyber Security Awareness Month is very important campaign to boost awareness about cyber security.

While talking to DT about the growing importance of cybersecurity in fastgrowing digital world, Sunil Sharma, Managing Director - Sales, India & SAARC, Sophos said, “Cybersecurity Awareness Month is a great initiative to spread the awareness of best practices of cybersecurity hygiene. However, awareness is just a beginning, what organizations need is ‘Cybersecurity Preparedness’ and that is a continuous journey. Attackers are known to go after three areas of weakness to gain entry into an organization: people, technology and processes. Under cybersecurity preparedness, organizations need to invest in defense-in-depth that reaches all facets of the business, from phishing

awareness to regularly patching and applying updates to secure software vulnerabilities.”

Key Steps to Boost Cybersecurity

Human errors cause most of the data breach incidents and people don’t follow proper cybersecurity hygiene to secure their accounts and digital assets. Highlighting the key steps to boost the security, Sunil said, “Every organization should start their cybersecurity journey by considering designing the best possible defense in depth strategy according to their business vertical and size of the business.

The second step is to work towards developing required cybersecurity posture by implementing cybersecurity solutions, processes and people. Then they should assign a budget to achieve the above two. If budget permits, they should do everything and if the budget is not that flexible then they should prioritise and implement phase wise.”

Commitment to Support Organizations

Cybersecurity has become so complex that organizations cannot handle it alone. There are two major reasons for it: organizations facing cybersecurity skills gap and cybercriminals becoming more and more organized and working as a community. This has put organizations under constant pressure.

He further added, “Sophos comes with a combination of advanced cybersecurity solutions, a cybersecurity ecosystem called Sophos Adaptive Cybersecurity Ecosystem (ACE) that makes all cybersecurity solutions talk to each other and take action against the sophisticated cyberattacks and Sophos Managed Detection and Response (MDR) services. Under MDR, we provide a team of threat hunting experts that monitor customers’ environment 24x7 for any indicators of compromise, indicators of attacks and indicators of risk and take action against them.”

The proliferation of connected devices and increasing dependency over technology is leading to a high-risk digital world. Cyber criminals are advancing their skills and it can hamper the digital transformation journey of organizations.

Putting across his views on the importance of cyber security, Krithiwas Neelakantan, Channel & Alliances Leader, Palo Alto Networks said, “The last two years have witnessed an acceleration in the digital transformation journey of enterprises. The accelerated adoption of emerging technologies such as cloud has also led to a rise in cyber risks - multiple cloud environments, misconfiguration

at the application interface (API) level, threats to the supply chain, the proliferation of IoT devices coupled with hybrid working environments have led to an expanded attack surface. According to our Unit 42’s Ransomware Threat Report, ransomware attacks on organizations in India increased by 218% in 2021.”

“India’s internet user base is expected to cross 900 million by 2025. On the other hand, India witnessed about 674,000 cyber-attacks as of June 2022 as per government data. While the rise in a number of internet users bodes well for the overall growth and development of the economy, it makes it critical to ensure that citizens and their personal data is protected and secure from cyber attackers. One of the first steps to do that is to drive awareness amongst the community about the importance

Mr. Sunil Sharma Managing Director - Sales, India & SAARC, Sophos

“India witnessed about 674,000 cyber-attacks as of June 2022”

Mr. Krithiwas Neelakantan Channel & Alliances Leader, Palo Alto Networks

of cyber security and taking preventive measures to avoid falling prey to any kind of cyber-attacks. Similarly, for enterprises, it’s important to drive awareness among employees,” he added further.

Ensuring Safe Digital Journey

While talking to DT, Krithiwas Neelakantan highlights the key steps to boost cybersecurity, he said, “The most important thing is to drive awareness around cyber security amongst the larger public and encourage better cyber hygiene practices. Companies have to focus on developing a robust cybersecurity framework while keeping in mind these three key elements:

• ZTNA 2.0: VPNs and older Zero Trust models are overly trusting and permissive to networks that already have access to a cloud infrastructure. Deploying a ZTNA 2.0 framework will keep every network’s entry at constant surveillance and secure the networks at each endpoint regularly.

• Secure Access Service Edge (SASE): Majority of enterprises now have a borderless workforce as the hybrid working system continues. To assist in a seamless working experience in an organizations, various SaaS companies also join in. With this an end number of networks have access to the cloud infrastructure. SASE technology secures networks at multiple endpoints and helps organizations work in borderless conditions.

• Shift Left Security: Security can be achieved only when it has been designed in. Applying security measures as an afterthought will not provide the extensive security that software needs. Hence applying shift left security will help programmers to develop software that has a built-in security posture.

The above-mentioned elements must be delivered via a platform for ease-of-use, so that complex security operations can

be executed with minimum technical knowledge.

Commitment to Support Organizations

The security leaders evaluate the need and deploy the right solutions accordingly to keep their data safe from any kind of security breach. Briefing about the cybersecurity solution and offerings, Krithiwas said, “The role Palo Alto Networks plays is focused on bringing high-grade cybersecurity and cyber readiness to all by leveraging a comprehensive approach that secures clouds, networks, and endpoints. Our solutions are also cloud-native which enables the combined delivery of control and security that is needed to scale in the cloud. This also allows enterprises to simplify compliance. We also leverage AI and ML-powered automation to secure users, apps, and data on-premise and in the cloud. This also helps in preventing unknown threats in real time without compromising performance.”

The cyber security awareness month promotes the importance of cybersecurity. Today in the digitally transforming world, it is imperative to understand how cybersecurity is important. Both for individuals and organizations, keeping the digital assets secure is must. The threat actors can exploit smallest vulnerability and the results could be horrible. The month-long initiative drive can boost the awareness among all to stay safe digitally by upgrading the security infrastructure. It can help to mitigate the risks that continue to cause damages to individuals and businesses.

Creating Awareness About Cyber Security

“The campaign theme for this year, “See Yourself in Cyber,” demonstrates that although cybersecurity may seem like a complex subject, it’s all about individuals. This October will concentrate on the “people” aspect of cybersecurity, delivering information and resources to help educate our business partners and the public. It would ensure all individuals

and organizations make intelligent decisions, whether on the job or at home – now and in the future,” commented by Dipesh Kaura, GM, South Asia Kaspersky.

He added, “We motivate everyone to engage in this year’s endeavours by supporting cyber awareness campaigns and conveying this message to their peers. When we speak See Yourself in Cyber, we indicate to witness yourself in cyber no matter your role. As an individual or consumer, take basic measures to protect your online data and privacy. Businesses can take ownership of their data security while safeguarding their brand and reputation through strong cybersecurity in place at work to help thwart an incident. It would raise awareness that critical infrastructure owners are part of a more extensive network of systems that requires tech drive cyber security tools. Finally, there is an immediate global requirement for skilled, diverse cyber workers with advanced technical skills to encounter the cyber challenges of today and tomorrow.”

Key Steps to Follow for Seamless Digital Journey

Highlighting the key steps to secure the digital journey, Dipesh, “Today more and more companies are using the cloud, so

it’s imperative that you make sure your cloud-based data is adequately protected and in compliance. Training sessions will ensure staff members utilize approved software and secure passwords. The triumph of any cyber security awareness program relies on its execution. Take the time to determine and prioritize weak zones, infrastructure, or units which may bene

t immediately from cyber security awareness training. It is essential to

“The triumph of any cyber security awareness program relies on its execution”

Mr. Dipesh Kaura GM, South Asia Kaspersky

safeguard critical infrastructure from attacks, and Kaspersky products like Endpoint Detection and Response Optimum can help protect businesses from cyber-attacks.”

Product Offerings to Strengthen IT Infrastructure

Fighting cybercrime requires a multifaceted approach. Kaspersky firmly believes in an effective combination of threat intelligence collection and sharing, together with constant improvement of security awareness. “Kaspersky’s

Endpoint Detection and Response Optimum provides true defence-indepth and boost security efficiency by using automated response and simple root cause analysis. Kaspersky Threat Management and Defense deliver a unique combination of leading technologies and services to support the implementation of an Adaptive Security Strategy - helping your security team to prevent attacks, rapidly detect unique new threats, respond swiftly and accurately to live incidents and predict future threats,” stated by Dipesh.

He further added, “Today’s business focus on digital transformation is triggering rapid cloud adoption. Kaspersky Hybrid Cloud Security protects your entire hybrid infrastructure, whatever the workload – physical, virtualized, or based in private, public, or hybrid clouds. The result is a complete cycle of defences against the most complex, APT-like attacks and targeted campaigns. Within the framework of Kaspersky Threat Management and Defense, we offer an entire arsenal of advanced defence technologies and services to boost the effectiveness of your SOC.”

“Cybersecurity is A Shared Responsibility, And Everyone Has A Role to Play”

The sensitive data always remains on high risk and it can only be safeguarded by adopting the right cybersecurity strategies. The Cyber Security Awareness is very much required among organizations as well as individuals. “Cybersecurity awareness is more important than ever before. With the increasing number of cyberattacks, it’s fundamental that organizations make cybersecurity a priority. Firewalls and antivirus programmes no longer work to prevent cyberattacks. Cybersecurity is a shared responsibility, and everyone has a role to play in keeping themselves, their organizations, and their data safe,” said Sharda Tickoo, Technical Director, Trend Micro.

She further added, “As an industry, we need to adopt a platform-based cybersecurity approach. Integrated cybersecurity systems is the need of the hour -The complexity brought on by digital transformation, data protection, compliance, and an expanding remote workforce that works beyond the enterprise’s perimeter is difficult for security teams and companies to manage. As a result, the cyberattack surface is always changing and becoming more complex, making a unified strategy that provides comprehensive, streamlined, and efficient control of cybersecurity risks and threats necessary.”

Key Focus Areas to Secure Digital Journey

Sharing the key tips for being safe online, Sharda Tickoo said, “In recent years, the number of cybersecurity vendors has exploded. With so many vendors and solutions to choose from, it can be difficult for organizations to know where to start. However, there are some key steps that organizations can take to build an effective cybersecurity programme.”

• Define your requirements: Understand your specific cybersecurity needs. This will help you narrow down your options and find a solution that fits your organization.

• Platform-based approach: Organizations must change how they securely utilize and keep data as the world becomes more interconnected. Knowing how and where the data

goes is another crucial element in strengthening your security posture; visibility into how the data enters your infrastructure is just the beginning. • Unified cybersecurity: A unified platform enables organizations to manage their cybersecurity posture by consolidating multiple vendors and technologies onto a single platform. This reduces complexity and enables organizations to operate more efficiently.

Product Offerings to Help Organizations

The organizations acquire robust security solutions to boost their security infrastructure. The need of such cutting-edge products is high as the cybercriminals also advancing their skills to breach the security framework. Briefing about the solutions offerings, Sharda commented, “Trend Micro has been committed to securing your connected world for over 30 years. Our vision is to enhance the capabilities of the platform, to remain competitive & relevant in the cybersecurity space.”

“We as an organization are aware of the distinctive environments that our customers operate in, which inspires us to develop security solutions that are innovative, can be flawlessly integrated, and meet their needs—from securing and expediting vital new infrastructure to business processes. From a security standpoint, our Trend Micro One platform is designed for cloud builders and delivers security automation, customizable APIs, and turnkey integrations to meet your cloud security needs across AWS, Microsoft Azure, Google Cloud, and more.”

“Our platform interprets and correlates

Sharda Tickoo Technical Director, Trend Micro

activity monitoring data from various attack vectors, including endpoint, email, network, and cloud environments, maps it to the MITRE ATT&CK framework, and then provides a detailed visualization of the entire attack, complete with risk indicators and insights. This helps security analysts investigate threats, hunt down threats proactively, and respond to threats in a shorter amount of time

(manually or automatically). Trend Micro One is an ecosystem of native & thirdparty integrations which delivers deep activity data across email, endpoints, servers, cloud workloads, and networks to provide visibility & control across the entire attack surface.”

“Also, our flexible cloud-native security platform Trend Micro Cloud One combines

a number of security tools to protect cloud workloads, help with the network, container, and file storage security, identify cloud misconfigurations, guarantee API security, and provide visibility into the open source code vulnerabilities used in your cloud environment. It is also the only platform for cloud security that covers development, runtime, and response, allin-one,” concluded by Sharda.

In today’s world where everything is based on technology, it is quite important to evaluate the security ecosystem on regular basis. Everyone should have the complete awareness about potential threats and ways to overcome such threats. The cybercriminals continue to develop new techniques for stealing the critical information and taking controls of the devices. The Cyber Security Awareness Month promotes the need of having optimum security for all digital assets.

Significance of Cybersecurity

October marks Cybersecurity Awareness Month, a month-long campaign that was designed to raise awareness about emerging challenges in cybersecurity and the security controls to adopt to mitigate cyber risk. “It serves as an excellent opportunity for organisations to educate everyone and remind them of the roles they play in staying secure. It also serves as a reminder to assess where organisations are in terms of cybersecurity maturity and help them move the needle forward in terms of strategy,” commented Deepa Kuppuswamy, Information Security Architect, ManageEngine.

Deepa further added, “At ManageEngine, we have been celebrating “Hacktober,” our internal cybersecurity event, with the goal of increasing security awareness and grooming cyber skills among our workforce. Going the gamification route rather than traditional security awareness training ensures that the message is received and understood by all employees across business units. Simulated security exercises, capture the flag events, and scavenger hunt games are conducted to

make it a fun and engaging way to train employees on key security behaviors and policies.”

Tips to Secure Digital Journey

Commenting about staying secure online, Deepa said, “First and foremost is building a sustainable security culture— information security must align with business objectives, and our goal should be to help businesses grow in a secure way. We should also make sure that security does not slow down business processes. There is a definite need to nurture an organisational-wide mindset that prioritizes, values, and respects cybersecurity. The culture should promote the thought of “secure by default”; that is, the secure way should be the default way of doing things even when nobody is watching and no regulator is pushing us to do so. Having such a culture makes complying with various standard frameworks and regulations easier.”

“Second is the Zero Trust approach to security—perimeter-based network security is dead. The hybrid world is largely perimeter-less, so wrapping protections around identity and devices is critical. Adopting a Zero Trust strategy is no longer an option; it’s a new business imperative. The benefits of the cloud for a remote or hybrid workforce are plentiful. Migration to the cloud is inevitable, and organisations need to take advantage of the robust security controls in the cloud.”

“Finally, cyber resilience and awareness— the nature of technology is ever-changing, and security initiatives should naturally evolve alongside it. Your employees are the front-line warriors for the security of your data. The more people you have thinking about cybersecurity, the more vigilant your organisation. So, educating, empowering, and encouraging the right security behaviours is an absolute essential. Inculcate the concept that the responsibility of security belongs

to everyone in the organisation,” stated Deepa.

Cutting-edge Security Solutions

ManageEngine understands the importance of a proactive cyberdefense strategy. Their solutions for identity and access management, security information and event management, endpoint security, network security, and data security will help organizations proactively identify threats and drastically reduce vulnerability to attacks. “There are different technologies and tools—like security information and event management, cloud access security brokers, and cloud security posture management—that help organizations establish and sustain the control they need to ensure cloud security. The security posture of an organization is only as strong as the comprehensive security strategy put in place around these tools and technologies. With these cloud security components, we aim to show how they converge and can be effectively used to avoid cloud misconfigurations, which are one of the top reasons for massive cloud leaks,” concluded by Deepa.

“Adopting a Zero Trust strategy is no longer an option, it’s a new business imperative”

Deepa Kuppuswamy Information Security Architect, Manage Engine

Acer Launches Predator Helios 300 SpatialLabs Edition Gaming Laptop in India

and this time we have come up with glasses-free, stereoscopic 3D gaming experiences. With its newest SpatialLabs Edition laptop, we are attempting to revive stereoscopic 3D gaming.”

Priced at Rs. 3,19,999 the Predator Helios 300 SpatialLabs Edition gaming laptop empowers bold gamers with the ability to explore the existing gaming worlds in real-time 3D without the need

lush, simulated 3D – whether it’s a photo, video, or even a video call with friends.

4. TRULY NEXT-GEN COOLING

Play fast and keep temps low with our custom-engineered cooling 5th Gen AeroBlade™ 3D Fan Technology, automated CoolBoost™, and the chilling effects of Liquid Metal thermal grease.

5. KEYED FOR TOTAL CONTROL

launched Acer Predator Helios 300 SpatialLabs Edition gaming laptop that brings a gaming fad back with promising results. The new edition gaming laptop is bringing glasses-free, stereoscopic 3D to the world of gaming. It is powered by a 12th Gen Intel® Core™ i9 processor with up to NVIDIA® GeForce® RTX 3080 GPU.

The Predator Helios 300 SpatialLabs edition comes with a 15.6” display with IPS technology, UHD 3840 x 2160 in 2D mode, and LED-backlit TFT LCD. The laptop is equipped with a Killer DoubleShot™ Pro and supports Killer™ Wi-Fi 6E AX 1675i & Ethernet E2600. It also has the USB Type-C™ with Thunderbolt™ 4 and supports power delivery.

On the launch of the laptop, Sudhir Goel, Chief Business Officer, Acer India, said, “We are excited to introduce this powerful gaming laptop in India. This laptop is at the top of its class with incredibly high-end technological capabilities created specifically for die-hard gamers and tech experts. Acer is known for cutting-edge innovation

1. SUBMERSED IN STEREOSCOPIC

3D is here and it works very, very well. While you can easily alternate between 2D in 4K and 3D in 2K at 60Hz on the 15.6-inch display, it’s in the realm of 3D where you’ll spend most of your time.

2. BUILT FOR THE NEXT GENERATION OF GAMING

When not diving into your 3D menagerie, manage multi-tasking, and keep background tasks in check with a GeForce RTX™ 3080 and a 12th Gen Intel® Core™ i9 Processor. Top that off with ultra-fast DDR5 4800Mhz RAM (32GB), and PCIe Gen4 SSD storage (in Raid 0) – and you have yourself a machine primed for top-tier performance.

3. THE SPATIALLABS™ EXPERIENCE

From the SpatialLabs™ Experience Center, you can fulfill all your creative and gaming desires. Open the “TrueGame” client to access your favorite AAA titles or the “Go” app to transform your favorite 2D content into beautifully

Make that per-key RGB backlit keyboard shine with Mini LED brighter backlights, require less power, and are more uniform in color (with less halo) than their non-Mini LED counterparts. Access PredatorSense™ to adjust your RGB via Pulsar Lighting for a particular theme, manage to overclock, or max out fan speeds.

6. KEEP CONNECTED

With the Intel® Killer™ E2600 Ethernet Controller, Intel® Killer™ Wi-Fi 6 AX1675i, and support for the Wi-Fi 6E. Plug all your peripherals into the full range of ports, including HDMI 2.1, MiniDP, and a full range of USB 3.2 Gen1 and 2 support. The Thunderbolt™ 4 also supports DisplayPort functionality and Power Delivery.

PRICING AND AVAILABILITY:

A S i R a

Predator Helios 300 SpatialLabs Edition is available from Rs. 3,19,999 on store. acer. com, Acer Exclusive Stores, Amazon, Croma & Vijay Sales

“Today, We Operate Across India & Are Sold At More Than 15,000 Retail Locations”

The growth of India’s smart accessories and audio products market in recent years has been phenomenal. With the boost in demand of speakers, wearables and hearables, there are huge opportunities for tech brands currently in Indian market. Gizmore is one of those brands that has won the trust of the customers by offering good quality products at affordable price points. In recent years, the company has cemented its presence across India and caters to the growing consumer demand through its wide range of products. Rajeev Ranjan, Editor, DT interacted with Mr. Sanjay Kumar Kalirona, CEO & Co-Founder, Gizmore. Read the excerpt below to know more:

our products are created for the Indian youth, who strive to be er their lifestyle through technologically advanced, a rac ve products. Our brand’s objec ve is to make sleek-looking, technologically advanced devices that are accessible and affordable. We were quick to ascertain the need gaps that exist and launch products that the consumers were demanding.

Rajeev: Please tell how Gizmore, as a brand, has established itself in the hyper-compe ve Indian market.

Sanjay: In a short period, Gizmore has established itself as one of the leading technology, lifestyle, and fitness brands. The Indian market is price-sensi ve, and the consumer is spoilt for choice. We were able to assess the need gap that existed and make a mark in the affordable premium category. We first concentrated on fitness products before expanding into the audio device market. While the Indian market was full of many brands, there existed a need for a premium, affordable brand, and this is where Gizmore stepped in. We aim to make intelligent accessories, music, and lifestyle goods accessible and affordable to anybody seeking highquality, fashionable devices. As a newcomer to the market, we had to confront several obstacles. Many manufacturers and original equipment manufacturers in India s ll lack technical skills. SKD assembly is less expensive than CBU imports.

Today, we have been in this industry for more than four years and have made space for ourselves in the hearts and minds of our customers. In addi on to our offline presence, we have partnered with Flipkart to make our products accessible to the masses.

Rajeev: What is the USP that helps you to stay compe ve?

Sanjay: The Indian market is home to many homegrown brands. However, thanks to our products’ premium look and affordability, we have established ourselves as a homegrown, budget-friendly fitness and home audio brand. The company is commi ed to introducing ultra-modern products to the segment. All

The response to our launches has been phenomenal. We have achieved a pan-Indian presence in a short period due to our capacity to make accessible the most cu ng-edge lifestyle products with crea ve yet prac cal technologies. We will con nue to priori se it.

Rajeev: What sort of strategy do you follow to grow together with your channels? Do you have any plans to add more partners in the offline segment to expand your reach?

Sanjay: With our channel partners, we use several marke ng strategies and provide technical, sales, and a er-sales support. The goal is to draw clients and persuade them to buy our goods. This required us to look beyond the offline medium we have been using up ll now. Today, we operate throughout India, are available in more than 200 ci es, have more than 100 employees and 200 distributors, and are sold at more than 15,000 retail loca ons. With more than 25 service representa ves on staff, we can ensure that every complaint is handled appropriately and resolved.

We plan to increase our network’s coverage across India, especially in the east and south, where we have seen a lot of consumer interest. And we’ll supplement our presence in the offline market with online space. We have an intriguing lineup for the Big Billion Day Sale and an exclusive partnership with Flipkart. We want to grow both offline and online networks at Gizmore. We are pu ng effort into building our D2C brand.

We also collaborate closely with our Indian OEM and manufacture all our products in India. Our OEM partners receive complete so ware, hardware, and know-how support from us.

Rajeev: What is Gizmore’s roadmap to become the best brand in India’s wearable

market? How does your R&D team work towards developing cu ng-edge products? Sanjay: Digital progress coupled with an excellent CRM is essen al for success. Our R&D efforts have resulted in the crea on of superior, more inven ve items with cu ngedge features that are reasonably priced. Today, with duty benefits now in effect, we believe that as a brand, we have an advantage with the ‘Make in India’” ini a ve as we operate from the heart of India (Delhi) and are affiliated with numerous factories in the area, which has also helped our business and sales.

Rajeev: What are your upcoming plans to boost your Make in India commitment? How has this ini a ve helped you to sell Indiamanufactured products?

Sanjay: When we began opera ons in 2018, most of our items were imported. However, when the Indian government announced the Make in India ini a ve, we decided it was me to begin producing our products in India and become self-sufficient. As soon as the government announced the SKD laws and tariff benefits for accessory segments, we began reloca ng our manufacturing opera ons to India. We started with cables, headphones, chargers, and power banks before moving on to speakers. Today, we manufacture most of our hearable and wearable devices, over 80% of our speaker range, in India, which has helped us reduce expenses. We are collabora ng closely with OEM and providing them with the necessary resources to ensure their success.

Rajeev: The much-awaited fes ve season is around the corner, so how are you preparing to bring consumer-oriented products in the upcoming months?

Sanjay: We plan to launch five to six exclusive models of smartwatches this fes ve season. All of them will be unique and have something new to offer. We will soon launch a classic, upscale-looking smartwatch with an AMOLED Always on Display. There are also plans to launch smartwatches with increased memory and a camera. During this fes ve season, we will also be launching a premium line of TWS and neckbands this fes val season. Our distribu on channel has been the backbone of our success. We will be growing our distribu on network and expanding as a directto-consumer brand.

All our products are created for the Indian youth, who strive to better their lifestyle

Mr. Sanjay Kumar Kalirona CEO & Co-Founder, Gizmore

Sprint with NVMe-oFTM

connecting flash drives; It may also be used as a networking protocol. When used in this context, a “fabric” enables any-to-any connections among elements. This is to distinguish it from a network, which may restrict the connections possible among the attached elements. NVMe-oF is enabling organizations to create a very high-performance storage network with low latencies that rival direct attached storage (DAS). As a result, flash devices can be shared, when needed, among servers.

Authored by Jaganathan Chelliah, Senior Director - Marketing, India & Middle East and Africa, TIA, Western Digital

Our world has become increasingly digital and has ushered us into the zettabyte era.

Today, businesses are rethinking data strategies to deal with its perpetual growth and how to capture, preserve, access, and transform data into meaningful insights. When it comes to data storage infrastructure, NVMeTM can have a profound impact on businesses and what they can do with data, particularly fast data for real-time analytics.

What is NVMe? NVMe (Non-Volatile Memory Express) is a storage access and transport protocol for flash and next-generation solid-state drives (SSDs), which brings many advantages compared to legacy protocols like SAS or SATA. In addition to accelerating existing applications that require high performance, it also enables new applications and capabilities for realtime workload processing in the data center and at the edge. NVMe protocol stands out in the highly demanding enterprise, cloud, and edge data ecosystems.

Here are four reasons why it is time for businesses to take advantage of NVMe.

1. It Allows you to Sprint NVMe is a highly scalable storage protocol. It is a relatively new, featurerich protocol, directly connected to a CPU via the PCI Express (PCIe®) bus, which supports tens of thousands of parallel command queues and is therefore much faster than the traditional interface protocol. For example, a PCIe Gen 4.0 link can offer a transfer speed of more than 4x that of the SATA interface. In business use cases where real-time customer interaction or real-time data extraction and processing is required, such as in banking and commerce industries where even a fraction of a second matters, NVMe SSDs are the go-to solution.

2. NVMe-over-Fabrics (NVMe-oF) extends NVMe Performance Outside the Server

To benefit from the speed of NVMe, SSDs need to sit on the PCIe bus, close to the processors, or they need to be locally attached. The PCIe bus cannot be extended outside the server, therefore, while each server can be individually accelerated, it cannot be easily shared between hosts. However, the NVMe protocol is not limited to simply

3. Faster or Less Expensive – Pick Two SSD-based storage platforms, or JBOFs (just a bunch of flash), with NVMe-oF technology, extend the high performance of NVMe flash to shared storage and cost-effectively support significantly higher performanceintensive workloads. For example, Western Digital’s OpenFlex®TM Data24 NVMe-oF storage platform provides low-latency sharing of NVMe SSDs over a high-performance Ethernet fabric to deliver similar performance to locally attached NVMe SSDs. NVMeoF allows storage to be disaggregated from compute to make that storage widely available to multiple applications and servers. By enabling applications to share a common pool of storage capacity, data can be easily shared between applications, or needed capacity can be allocated specifically to an application to respond to the application’s needs.

4. The Future of Data Infrastructure: High Composability Composable infrastructure is a new architectural approach that uses NVMeoF to dramatically improve compute and storage utilization, performance, and agility in the data center. With the exponential growth in data, along with the increasing diversity of workflows and demands on IT infrastructure, organizations need to increase speed, agility, and time-to-value for their customers. Emerging as a solution for this, composable disaggregated infrastructure is a new architectural approach for better resource utilization.

WD_BLACK SN850X NVMe SSD

Western Digital is now shipping in India the WD_BLACK™ SN850X NVMe™ SSD, a new addition to its growing WD_BLACK gaming portfolio. The new SSD is optimized for hardcore gamers looking for unparalleled performance. This powerful internal PCIe® Gen4 SSD delivers breakneck read speeds of up to 7,300 MB/s. With minimized latency, predictive loading and adaptive thermals management, gamers can expect an incredible gaming experience with fast load times, rich visual experience, and uncompromising thermal performance. The downloadable WD_BLACK Dashboard also includes new Game Mode 2.0, offering more PC performance-boosting features. An optional heatsink (1TB and 2TB models) is available to help maintain peak performance and includes RGB lighting to complement any gaming rig. Pricing/Availability: The WD_BLACK SN850X NVMe SSD will come in 1TB, 2TB and 4TB capacities starting at INR 13,119. Its available on Amazon and leading IT partners across India

ViewSonic VX2405-P-MHD 24-Inch IPS Gaming Monitor

ViewSonic Corp. announced the launch of their latest gaming monitor, VX2405-P-MHD in India. With a refresh rate of 144Hz, 1ms response time, and AMD FreeSync Premium Technology, the IPS monitor offers an incredible and seamless gaming experience. Rich in features, ViewSonic VX2405 has a sleek, thin bezel display with a minimal design which is perfect for a professional or home gaming experience. The new monitor comes with a full HD display and SuperClear IPS technology that enhances the sharpness and picture quality. Additionally, the mega dynamic contrast ratio of 80M:1 creates depth in pictures by adding more definition to the screen’s darkest and brightest colours. ViewSonic VX2405-P-MHD Gaming Monitor will be available on Amazon and retail outlets for an MRP of INR 24,930 only. As a part of the festive offers, the monitor is available at an attractive price of Rs 12499 in addition to the bank offers.

Alienware M15 R7 Laptop

Dell Technologies and Alienware announced the AMD edition of its most powerful 15inch gaming machine, the Alienware m15 R7. Striking a perfect balance of supreme performance and remarkable design, the Alienware m15 R7 is fired by the next-gen AMD Ryzen™ 6000 H series processors with support for up to NVIDIA® GeForce RTX™ 3070 Ti GPU. The device also comes with a USB4 port, offering gamers a host of benefits that include faster transfer speeds and better management of video bandwidth. With incredible brightness, sharper contrast, and richer details, the m15 R7 offers a cornucopia of exceptional features that lets the gamer dive right into the action. Apart from being a gaming powerhouse, the m15 R7 also delivers up to 1.3x more airflow with an 87% improvement in internal airflow obstruction. This optimizes the use of energy to maximize cooling. The AMD edition of Alienware m15 R7 is available for purchase at introductory prices starting INR 1,59,990

ASUS AMD B650 Motherboards Series

ASUS announced an extensive new lineup of AMD B650 and 650E motherboards, designed to offer a tremendous value to anyone assembling a next-gen machine. Below is information about the B650 motherboard families that ASUS now offers, with details to help users find the model that best fits their needs and budget. For those shopping for a gaming-first motherboard that delivers exceptional performance while exuding confident style, look no further than the ROG Strix lineup. From the flagship ROG Strix B650E-E Gaming WiFi to the compact-yet-mighty ROG Strix B650E-I Gaming WiFi, these boards bring high-end features and sizzling good looks. For a straightforward gaming board that delivers essential features in a no-frills design, check out the TUF Gaming family. Available in either ATX or micro-ATX form factors, these products deliver everything users need for a reliable gaming build. ASUS B650E and B650 motherboards bring a wealth of next-gen features.

HyperX Cloud Stinger 2 Gaming Headset

HyperX has released its much-awaited HyperX Cloud StingerTM 2 gaming headset for PC gamers. Featuring HyperX’s signature durability and comfort with premium leatherette and soft memory form, the new headset comes packed with DTS® Headphone: X® Spatial Audio to boost localization accuracy and 3D audio spatialization. Along with impressive audio, the lightweight and comfortable design of Cloud Stinger 2 makes it a perfect fit for long gaming sessions and chatting with friends. The Cloud Stinger 2, an upgraded version of HyperX Cloud Stinger, is designed to cater to a wide range of gamers’ needs. The headset promises to deliver a quality user experience by providing clearer audio via its large 50 mm drivers and a comfortable and adaptive fit around the neck through its 90-degree rotating earcups. The Cloud Stinger 2 also features a swivel-to-mute, noise-canceling flexible microphone, easy-access audio controls on the earcup, reduced background noise and clear voice quality, making it an ideal choice for gamers looking for a comfortable and quality headset at a budget-friendly price.

Kingston NV2 PCIe 4.0 NVMe SSD

Portronics Sound Slick IV & V Soundbars

Portronics launches two amazing new soundbars — the Sound Slick IV and Sound Slick V. Now, your house parties will be memorable forever with the Sound Slick Soundbars that have been ideally designed to meet the need for quality music. Peaking at a whopping up to 120 Watts, these powerful products will transform your television viewing experience into a surround-sound cinematic experience. The Soundbars are portable, sleek and weigh merely about 1.85 kg which makes them easy to carry around — be it to your backyard, lawn or your holiday home. Moreover, the two Soundbars are designed with a scratch-resistant sand-grain finish for a premium feel that enhances the look of your television while also blending into your home décor. Portronics Sound Slick IV and Sound Slick V will be available in the market at an affordable price of INR 5,499 and INR 3,499 respectively.

Kingston Technology announced the launch of the NV2 PCIe 4.0 NVMe SSD for users looking for power-packed Gen 4x4 NVMe PCIe performance in a compact form factor, ideal for thinner notebooks, small form factor (SFF) systems, and DIY motherboards. The Kingston NV2 PCIe 4.0 NVMe SSD is a substantial next-gen storage solution powered by a Gen 4x4 NVMe controller. Kingston NV2 delivers read/write speeds up to 3,500/2,800MB/s1 for an overall faster system to keep up with a range of workloads, from Adobe suites to gaming. With lower power requirements and consumption, the SSD helps optimize system performance and deliver value without sacrifice. The compact singlesided M.2 2280 (22x80mm) design expands storage up to 2TB2 while saving space for other components impeccably. Available in capacities from 250GB – 2TB2, NV2 will give users storage space they need.

KASPERSKY REVEALS CHINA, INDIA AND INDONESIA ARE AT HIGH RISK OF CYBERATTACK IN APAC

Kaspersky released the result of its Digital Footprint Intelligence (DFI) report on the external threats covering the Asia Pacific (APAC) region in 2021, where China, India and Indonesia, more than any other countries in the APAC region, are at risk of being attacked through public exploits at any moment.

Almost every fifth of the vulnerable services contained more than one vulnerability, thereby increasing the chances of an attacker performing a successful incursion.

In terms of the share of vulnerabilities with publicly available exploits, India is within the top 3 countries in the APAC region.

Figure 1. Distribution of vulnerable services with publicly available exploits

The Darknet activity related to attack impact (advertisements on selling data leaks and compromised data) dominates the statistics as these are spread over time, where criminals sell, resell and repack many data leaks from the past. In 2021, organizations from India make 9.8% of all data leaks (Figure 2) and 35% of all insider activity sell orders placed on the Darknet (Figure 3).

Figure 2. The amount of adverts indicating a compromised system – data leaks

Figure

The amount of adverts indicating a compromised system – insider activity orders

2021 saw India cover 11% of the detected adverts in the APAC region (Figure 4).

Figure

distribution by country and territory

“While India is progressing in cybersecurity initiatives, cyber criminals are not slacking as well, taking every opportunity and weak points to target the region. This Digital Footprint Intelligence report is part of our efforts in raising the awareness towards the cybercrime in India. We will also continue to collaborate with industry groups, authorities, and law enforcement organisations to share our technology, knowledge, and expertise in building a safer world,” noted Mr. Dipesh Kaura, General Manager for South Asia, Kaspersky.

The government has brought a series of initiatives to strengthen cyber security mechanisms. One such initiative is implementing the ‘Information Security Education and Awareness’ program to create awareness regarding information security and train Indian government personnel.

To protect your businesses from such threats, Kaspersky experts also recommend that you:

• Regulate every major change to the network perimeter hosts, including

services or applications launching, exposing new APIs, software installation and updating, network devices configuration and so on. All changes should be reviewed from the perspective of security impact.

• Develop and implement reliable procedure for identifying, installing, and verifying patches for products and systems.

• Focus your defense strategy on detecting lateral movements and data exfiltration to the internet. Pay special attention to outgoing traffic to detect cybercriminal connections. Back up data regularly. Make sure you can quickly access it in an emergency.

• Use solutions likeKaspersky Endpoint Detection and Response and the Kaspersky Managed Detection and Response service, which help to identify and stop the attack in the early stages, before the attackers achieve their goals.

• Use a reliable endpoint security solution, such as Kaspersky Endpoint Security for Business (KESB) that is powered by exploit prevention, behavior detection, and a remediation engine that is able to roll back malicious actions. KESB also has self-defense mechanisms that can prevent its removal by cybercriminals.

Mr. Dipesh Kaura, General Manager for South Asia, Kaspersky.

TP-Link Maintains Leadership Position

In Indian WLAN Market With 28.6% Market Share

According to IDC’s Worldwide Quarterly Wireless LAN Tracker, the Indian WLAN market had a strong YoY growth of 19.2% by vendor revenue during 2Q22 majorly driven by the enterprise wireless segment. The market stood at USD 59.9 million (by Vendor Revenue).

With a market share of 28.6%, TP-Link was the market leader in the WLAN segment during 2Q22. Within the enterprise-class WLAN segment, Cisco was the market leader with 28.2% market share followed by HPE with 12.5%.

Enterprise-class WLAN grew by 29.4% by vendor revenue. The chip shortage situation is comparatively easing out in the WLAN segment compared to switching. Vendors are currently focused on clearing the backlogs as much as they could before CY 2022 to be able to efficiently cater to future demand. The trend of choosing vendors other than the top three to be able to get quicker shipments was evidently seen in the wireless segment as well. Services continued to be the top spending vertical. However, verticals such as education, retail, hospitality, etc. which was in a long slumber caused due to COVID, have started to gain significant traction. Wi-Fi 6 continued to dominate WLAN revenues with a 70% share by vendor revenues. Despite the growth of Wi-Fi 6, older generations of wireless i.e., AC Wave 2 continue to have market demand owing to the cost-effectiveness and to bridge the gap in the lack of Wi-Fi 6 access points in the market.

The WLAN segment witnessed

a strong growth of 19.2% YoY by vendor revenue owing to the growth exhibited by the enterprise wireless segment. While segments like services were spending even during the pandemic, demand from verticals like education, retail, and hospitality, which remained muted during the pandemic, have started to spend on wireless infrastructure and had significant business during 2Q22. There has also been a significant uptake on cloudmanaged wireless over the last four quarters. Within enterprise-class WLAN, Wi-Fi 6 (AX) continued to dominate the market with a 70%

share by vendor revenue.

The consumer gateway router business grew by 5.7% YoY by vendor revenue. Despite offices opening in the country, the trend of hybrid work is largely propelling the growth of consumer gateway routers. Having mentioned that, the QoQ growth remained flat at 0.4%. While AX is starting to gain adoption in the consumer segment, the market is still dominated by WiFi AC followed by N routers as ISPs continue to use these generations of routers for enabling home broadband connectivity.

Lapcareis One of the First Adopters of the Make in India Initiative

The Make in India program launched by the Indian government has escalated the investments to an extent in India. This initiative has further empowered the Indian manufacturing sector as well as local brands to leverage the opportunities in the market. The companies started manufacturing their products within India due to the favorable policies brought in by the government. After almost 7 years, the outcomes of Make in India program are quite satisfying and seems to benefit more in the years to come.

Lapcare is one of the most prominent brands in the Indian IT market. Lapcare also manufactures it’s some of the products in India. Over the years, the company has successfully supported Make In India initiative by Indian government. Commenting on the success of this initiative after 7 years, Mr. Atul Gupta, Managing Director, Lapcare said, “On September 25, India celebrated the eighth anniversary of its “Make in India” initiative. ‘Make in India,’ Prime Minister Narendra Modi’s most important project, and a flagship one at that, is modernizing India and establishing it as a business hub for global manufacturers in a range of areas. Automobile, electronic consumer goods, pharmaceuticals, defense systems, and aviation manufacturers, to name a few, have resorted to India as a destination to disrupt current global supply chains.”

He further added, “Samsung, the world’s top smartphone manufacturer, closed its phone production facilities in China in 2019. To compensate for the closure of the Chinese production facility, the corporation resorted to India to increase its manufacturing base. Apple has begun producing the latest iPhone 13 in India, bolstering the presence of one of the country’s largest technology companies and catalyzing the government’s Make in India drive.”

“The Make in India idea is not going away. More and more firms are likely to set up shop in India in the coming years. The business environment in India is becoming increasingly unfettered, and Prime Minister Modi is personally leading a wave of changes that will modernize and open up the huge growth opportunity for Indian economy. Rest assured, India is not taking a break. It must always strive to become the most popular place for international firms. We’ve gone a long way, but the road ahead is still long,” said by him.

Lapcare’s Commitments for Make in India

Lapcare has a wide range of products that are doing extremely well in the Indian market. Its Made in India products come with excellent product quality that are doing quite well in the Indian market. Speaking about Lapcare contribution towards the campaign, Atul stated, “Since 2007, Lapcare has been making strides toward strengthening its commitment to the country and the community. As one of the first adopters of the Make in India initiative, we have joined hands with local

Indian partners to manufacture for us. Today, more than 10% of our products sold in India are Make in India. Additionally, we are strengthening our localization efforts with local manufacturers and supply chain partners to broaden and deepen the component ecosystem. We will continue to focus on Making in India, for India, and for the world.”

Mr. Atul Gupta, Managing Director, Lapcare

Kaizen Pioneering Tech Support Space with its Highly Reliable Service Support Capabilities

Kaizen has been at the forefront of delivering excellent service support to customers since it’s inception. Being a leading tech support company, Kaizen strives to create the difference in the market with its capabilities of offering seamless customer service support. Today, customers have high expectations from brands in so competitive market. Therefore, tech brands are bound to keep on working for robust strategies to make experience better for their loyal customers.

Kaizen has all the leading tech brands on board currently and has been successfully serving them with a strong service support infrastructure

across India. Kaizen is currently working with brands like MSI, Micron, Galax, ADATA, INNO3D, Nextron, Wipro, Mercury, Corsair, Cooler Master, Array Networks, Zotac, Plutus, Flipkart, and Crucial by Micron. Kaizen has been instrumental in setting up high service standards in the market, being a preferred tech support partner.

There are various factors that have contributes to Kaizen’s dominance in the Indian tech market. Despite several challenges, Kaizen has been able to continue its growth momentum and help the tech brands to boost trust among customers. Briefing about the strong service support offered by Kaizen, Mr. Murali Krishnan, Director, Kaizen Infoserve said, “We are proud to serve the leading tech brands across India and we aim to grow with the market sentiments. Kaizen helps organizations in maximizing their ROI while optimizing their costs and adhering to the highest quality standards. Our process of RMA is unique and that is what makes us stand out of the crowd. We strongly follow the SLA required by brands, and partners.

He further added, “Kaizen always try to hold amicable relationship with all the brands. From beginning, our strategy was to offer an enhanced tech support to customers which ultimately

strengthen our relationship with brands. We will continue to take our partnership further ahead and add more brands to our portfolio.”

In more than a decade long journey, Kaizen has ensured that it delivers high customer satisfaction. Kaizen has carved a niche in the market by strengthening its reach and having the best understanding of the market. As per the company, they have set the requirements clear on SOP even though few brands are unable to maintain the buffer due to their limitations. Brands also face heat due to certain strict guidelines but Kaizen endeavour to sort the challenges through its customer friendly policies.

After receiving the best tech support from Kaizen, tech brands are able to maintain good reputation in the Indian market. Kaizen recently launched Customer Drop Off service to provide a glitch free and convenient RMA service to customers. As of now some brands have opted for this service to take their customer experience a notch higher. However, still there are some brands who are not part of this premium support program but the company believes more brands will join this program shortly.

Our process of RMA is unique and that is what makes us stand out of the crowd.

Consistent Infosystems Launches Two New LED Monitors in India

Consistent Infosystems Pvt. Ltd., a homegrown technology brand has announced the launch of CTM2200 and CTM2400 LED Monitor. With 1920 x 1080 pixel high resolu on, the LED monitors offer an incredible user experience. Rich in features, both the monitors have thin bezel display which offers a great visual experience to users. In addi on, the new monitors are Windows 10 compa ble and have low power consump on.

Model: CTM2400 Panel: Frameless Form Factor: Wide Display Size: 23.8 inch

Connec vity: VGA HDMI Max. Resolu on: 1920x1080 Power Consump on: <24W Weight: 3Kg

Speaker: Inbuilt Warranty: 3 Year Configura on: FHD 4K

The ultra-slim monitors are ultra-lightweight and elegantly designed. The new affordable monitors come with a full HD display and 4K resolu on that offer sharp and enhanced picture quality. Addi onally, the monitors are equipped with 2 inbuilt speakers that produce crystal clear audio. Furthermore, VGA and HDMI inputs allow flexible connec vity, making them ideal monitors.

Speaking on the launch of this latest monitor, Consistent Infosystems Pvt. Ltd’s spokesperson

Model: CTM2200 Form Factor: Wide Display Size: 21.4 inch

Connec vity: VGA HDMI Max. Resolu on: 1920x1080 Power Consump on: <21W Weight: 2.75Kg

Speaker: Inbuilt Warranty: 3 Year Configura on: FHD 4K

Mr. Sunil Srivastava, Marke ng Consultant said, “Consistent Infosystems Pvt. Ltd. is commi ed to bringing the best monitors with the amalgama on of latest technologies. Our newly launched LED Monitors come equipped with great range of features and are perfectly designed to give an excep onal user experience. We are very happy to launch these feature-rich monitors for Indian customers. The demand for monitors is rapidly increasing and we aim to fulfil this demand with our best-in-class monitors.”

Secureye Successfully Hosted Training Program for its Channel Partners in Chennai

Fortune Marke ng Pvt. Ltd. has organized a Product technical training program for its one of the most pres gious Brand - Secureye on dated 18th October 2022 at Hotel Fortel Egmore Chennai. The event was started at 10 AM in the morning and ended up at 6 PM.

Mr. Vikas Sharma (Na onal head Secureye) gave a brief introduc on about Fortune Marke ng and Secureye’s Success Story. He men oned Fortune’s make in India ini a ve for Secureye range of products. He also had one-to-one Interac ve sessions with the Partners and resolved their all queries related to products and customer support. A New range of digital lock (S-FFL1000 & S-FDL500) is launched for Tamil Nadu market in this event. This digital lock is having password

fi

ngerprint and card op on for unlock and in S-FFL1000 one can get face unlock as well, owner can operate this lock anywhere in the world thru mobile App.

This lock has backside screen and front bell, thru which you may view the person standing outside. This is first of its kind of digital lock in industry. Mr. Yash Gupta (DY Manager R&D) given live demo and answered all technical queries. Mr. Ranjith (Manager sales ROTN) thanked every partner to spare their valuable me & make the event successful.

There was a beau ful arrangement of Lunch for the Channel Partners.

FOCUS

Mr. Sunil Srivastava Marketing Consultant, Consistent Infosystems Pvt. Ltd.