DT November Issue 2022

Epson Conducts Raids On Counterfeit Product Seller Across Delhi, Mumbai & Lucknow Market

About 603 ink bottles and 510 Ribbon Cartridges were seized along with other printing material to manufacture counterfeit Epson ink bottles. Epson has fought aggressively against the counterfeit ink business and has taken actions to curb the sale of counterfeit bottles and ribbon cartridges.

A spokesperson at Epson India, said, “Epson is proud of its commitment to protect the rights of its valued customers. The successful collaboration between Epson and the local police to stop the sale of counterfeit products reflects Epson’s commitment to rooting out this unethical business practice. It shows our commitment to ensure that customers continue to enjoy the quality and reliability Epson products are known for. We will continue to protect our intellectual property rights from those attempting to misuse our patented technology and trademarks.”

To curb the sale of counterfeit ink bottles, counterfeit ribbon cartridges and to protect the rights of its customers, Epson’s vigilance team and local police jointly conducted raids on sellers in Lucknow, Mumbai and New Delhi recently. The raids were a result of a swift and wellcoordinated action, conducted in October & November 2022. The parties involved in dealing with non-genuine Epson Ink bottles / Ribbon Cartridges were immediately arrested and charged under the prevailing

laws with counterfeiting and violating intellectual property rights. The joint raids were conducted in collaboration with Lucknow Police, Mumbai Police and Delhi Police and those involved in stocking and distribution of fake Epson Ink bottles were remanded to judicial custody. Among the products seized during the raids were finished and unfinished Ink bottles, cartridges, packaging material, and numerous sets of labels and holograms.

Epson regularly conducts raids to curb counterfeit sales. Seiko Epson Corporation will continue to support and collaborate with law enforcement agencies in such raids. The action of Epson’s vigilance team helps protect its interests, defends the business of its authorized dealers, and serves as a deterrent to counterfeit manufacturers and dealers. Non-genuine Inks can impair the performance and reliability of Epson products and the use of such counterfeit products invalidate the manufacturer’s warranty.

Addressing The Data Storage Challenges In Autonomous Mobility

2. Dashboard recorders: Dashcams provide vital intelligence to the police and insurance companies on accidents, especially in areas where CCTV coverage is limited. It also means data storage is becoming an increasingly important consideration in today’s vehicles. Dashcams can generate substantial data, making removable microSD™ and SD™ cards good storage solutions to save video recordings as this offers flexibility. Western Digital’s automotive grade SD cards are designed and optimized for the auto industry and offer reliability and performance.

3. Telematics and over-the-air: Automotive software is vital to this process as it communicates various environmental emergency alerts to information about a car’s health before an accident. Automotive software also requires constant updates, and telematics allows OEMs to update cars over-the-air (OTA) through wireless networks. Western Digital offers a data storage solution for Telematics wherein updates can be downloaded into iNAND embedded flash devices, which can then be added to other systems in the car for updates.

Cutting-edge AI-driven technologies have reimagined the possibilities of autonomous driving with a radical level of data intelligence and connectivity. Over 70% of cars are expected to be connected by 20252 in the global market, with one in four cars to have 5G connectivity. This means that now consumers are increasingly open to multiple levels of autonomy in their vehicles. Existing features like infotainment systems, automated braking, collision warnings, cruise control, and blind-spot vision in drivercontrolled cars already produce a massive data load.

As a result, there is a vast data storage challenge that needs to be solved before the automotive industry can leap into the idyllic autonomous driving future. This calls for an urgent reinvention of storage, network, and computing infrastructures that

seamlessly manage large swathes of data collected by a connected car.

Here are some data-intensive applications and the right storage solution options:

1. Navigation and infotainment: In this day and age, even standard features like navigation and infotainment have received a significant update, with systems now capable of controlling everything from mobile communications to vehicle setup and 3D navigation. Enhanced flash storage technology such as iNAND® storage devices are needed for superior reliability. This storage solution is designed to support data demands of the latest cutting-edge infotainment, navigation, HD mapping, V2V/ V2I communication, drive event recorders, and autonomous driving.

4. V2V/V2I communications: The Vehicle-to-Vehicle (V2V) and Vehicleto-Infrastructure (V2I) communications power autonomous driving. This crucial piece of technology is essential in ensuring the prevention of accidents and a safe driving experience. Western Digital’s Universal Flash Storage (UFS) storage technology is designed to operate in-vehicle and infrastructure environments that constantly generate and stream data for immediate and offline data analytics. It delivers highperformance data transmission in even the most extreme environmental conditions.

It is exciting to see storage technologies driving innovation for mobility. As we advance driving capacity and performance capabilities data storage and management will be at the forefront of automotive development.

Authored by Mr. Khalid Wani, Senior Director - Sales, India, Western Digital

“We See Sound Solutions A 500 Cr Company by 2025”

The Indian IT distribution market is thriving well and has immense growth opportunities for distribution houses. Sound Solutions has performed really well in recent years and has cemented its position in the western market. Today, Sound Solutions is growing well and keeping the growth momentum high with its continuous efforts. It is one of the leading IT partners in Maharashtra and covers a big market for PCs and other IT solutions products. It has all leading tech brands on board and serving the huge customers demand. Rajeev Ranjan, Editor, Digital Terminal recently spoke to Sunil Thariani, Director, Sound Solutions. He talked about their growth, market landscape, opportunities, challenges, vision and much more. Read the excerpt below:

Rajeev: How has been the revenue growth for Sound Solutions in last 2-3 years? What kind of growth have you observed for your company in recent years?

Sunil: Sound Solutions is one of the fastest growing distribution houses and has been at the forefront of the competitive market landscape. In last 2-3 years, we have seen a remarkable growth which is attributed to our tireless efforts. Our target has been to keep contributing to our brands with which we are associated. In the last few years, our growth trajectory has been phenomenal and we are quite satisfied with it. In the FY 2019 - 20, Sound solutions clocked 50 Cr turnover only in channel business and service centre of Epson and Acer. Whereas, in FY 2020 – 21, we clocked 100 Cr turnover out of which channel was 55 Cr and new business corporate was 45 Cr. Even in the previous financial year 2021- 22, the turnover was 210 Cr out of which channel contributed 70 Cr, corporate contributed 65 Cr, online Amazon contributed 30 Cr and Government business Gem was 45 Cr. While in the service centre space, we grew by 20% year on year. Overall, our business has grown exponentially and we expect to continue this momentum in this financial year as well.

Rajeev: What are the key factors that have contributed to such a remarkable success?

Sunil: We are growing at a good pace and there are a lot of aspects that have contributed to our growth. our objective is to further accelerate the growth wheel in coming time. Starting Government business through GEM and online business through Amazon seller flex has helped us in taking the lead. Our engagement with AMD has majorly helped us in fuelling the GeM business. Earlier we were only selling Acer brand in 2019 but now we are focusing on all 4 PC brands including Acer, Dell, HP and Lenovo. Our extreme efforts in

identifying the opportunities and taking advantage of the market scenario help us in driving good business.

Rajeev: Which key brands do you serve currently and what are your commitments/support for these brands? What is your vision in terms of developing the partnership in coming years?

Sunil: We are currently working with all 4 leading PC brands which includes HP, Dell, Lenovo and Acer. We offer all product line laptops, desktops, display and All in one. Our commitment for these PC brands is to help them improve their market share and reach out to a large customer base. We work with hands in hands with them to cater to the everincreasing demand. Our efficiency in understanding the business landscape and customer interest makes us the most preferred IT partner.

From here, our vision is to build our reach and tap the new opportunities exist in the market. The market is quite big and opportunities are immense so our focus is clear and that is serving the customers with full potential.

Rajeev: Please tell about your operations across Maharashtra. How much partners do you work with and what are your plans regarding enhancing the partner network?

Sunil: In Maharashtra, our base is quite strong and we are relentlessly trying to further strengthen the grip in terms of connecting to more partners. We are currently billing to 380 partners across Maharashtra and our target is to increase this number to 500 by end of December 2022. As soon as we increase our partner network, we will be able to capitalize the immense growth opportunities and that is

what we are looking for. We have offices in Sion, Lamington Road, Vashi, Thane and Bhiwandi. So with this kind of strength, we are growing good in Maharashtra.

Rajeev: Can you shed some light on the challenges for distribution houses? Is there any advice or suggestion for brands or Government for a better business environment?

Sunil: The biggest challenge is price war. Mumbai as the Commercial city is very costly on everything, example Rent, employee salaries, transportation and many others factors. Where B and C cities are having benefit so they usually sell their products in Mumbai market. Due to which prices in Mumbai market are very aggressive which disturbs Mumbai market. But we have no solution to this as after GST implementation this will happen. Now we need to control our expenses to fight with B and C cities players.

Rajeev: Where do you see Sound Solutions by 2025? Do you have any plans to launch your online portal for further scaling your business?

Sunil: We see sound solutions a 500 Cr company by 2025 as Gem and corporate are really growing very fast. Our targeted growth is in line with our objective of becoming the biggest IT distributor in Maharashtra. We aim to further push our limits and lead the market. Currently we don’t have any plans of launching online portal. We started our sales at Flipkart from October 2022 while earlier we were only active on Amazon portal.

Starting Government business through GEM and online business through Amazon seller flex has helped us in taking the lead.

Mr. Sunil Thariani, Director, Sound Solutions

IEEE Study Reveals Most Important Technologies in 2023

jobs across the entire global economy will be augmented by AI-driven software in 2023, 24% of technologists surveyed said 1-25%; 40% of those surveyed said 26-50%; and 27% of respondents said 51-75%. Related to the IIoT, which optimizes smart industrial machines, sensors, processors and the real-time data they generate, 98% surveyed say using digital twin technology and virtual simulations in 2023 to more efficiently design, develop and safely test product prototypes and manufacturing processes will be important, including 68% who say it will be very important.

EVs, 5G and 6G

Because of its fast and high data throughput, 5G will impact vehicle connectivity and automation in 2023, 97% of survey respondents agree.

Respondents also said that 5G will benefit these areas the most in the next year:

IEEE released the results of “The Impact of Technology in 2023 and Beyond: an IEEE Global Study,” a new survey of global technology leaders from the U.S., U.K., China, India and Brazil. The study, which included 350 chief technology officers, chief information officers and IT directors, covers the most important technologies in 2023 and future technology trends.

A More Connected, Sustainable and Virtual World

Which areas of technology will be among five most important in 2023? Global technology leaders surveyed said cloud computing (40%), 5G (38%), metaverse (37%), electric vehicles (EVs) (35%), and the Industrial Internet of Things (IIoT) (33%) will be the five most important areas of technology next year.

The top industry sectors that will be most impacted by technology in 2023 are:

• (40%) telecommunications

• (39%) automotive and transportation

• (33%) energy

• (33%) banking and financial services

Currently in its nascent stages, the metaverse can be described as an immersive digital network of 3D interactive worlds. Global technologists surveyed said the following innovations will be very important for advancing the development of the metaverse in 2023:

• (71%) 5G and ubiquitous connectivity

• (58%) virtual reality (VR) headsets

• (58%) augmented reality (AR) glasses

Technologies that foster sustainability are growing in importance. A strong majority (94%) of those surveyed agree that they have prioritized sustainability goals for 2023 and beyond, and any technologies their company implements are required to be energy-efficient and help shrink their carbon footprint.

Metaverse-related technologies are also expected to be deployed in various ways: 91% of respondents agree, to bring employees together for corporate training across offices, conferences and hybrid meetings, their company is actively adopting metaverse technology strategies in 2023. In addition, over three-quarters (76%) of global technologists say 26%-75% of interactions with colleagues, customers and management at their company will be conducted virtually in 2023.

AI, Robotics, IIoT and Digital Twins

AI has become ubiquitous. So it is not surprising that 98% of survey respondents agree that in 2023 and beyond, AI-powered autonomous, collaborative software and mobile robots will automate processes and tasks, including data analysis, allowing humans to be more efficient and effective. In addition, when asked what percentage of

• (56%) remote learning and education

• (54%) telemedicine, including remote surgery, health record transmissions

• (51%) entertainment, sports and live event streaming

• (49%) personal and professional day-today communications

• (29%) transportation and traffic control

• (25%) manufacturing/assembly

• (23%) carbon footprint reduction and energy efficiency

A strong majority (95%) of global technologists agree that space satellites for remote mobile connectivity will be a game-changer in 2023 because they enable 5G device connections anywhere, 24/7, leapfrogging terrestrial infrastructure. Close to nine out of 10 of global technologists (88%) agree 6G will primarily be an evolving work in progress in 2023, but that in half a decade 6G will be standardized.

Cybersecurity Concerns Rise

The cybersecurity concerns most likely to be in technology leaders’ top three in 2023 –which rose as compared to levels of concern in 2022 – are issues related to:

• (51%) cloud vulnerability (up from 35% in 2022)

• (46%) the mobile and hybrid workforce, including employees using their own devices (up from 39% in 2022)

• (43%) data center vulnerability (up from 27% in 2022)

Polycab Telecom: On Its Way to Fulfil Digital Hopes and Aspirations of Millions in Tamilnadu

Digital flow of information has stirred fundamental change in living and working world-over. We live in a networked era now. Internet and IoT-based evolutions have made a positive impact on business, education, healthcare and governmental services. Therefore, elimination of digital divide becomes the core for India as a nation to go wholly Digital. Digital India is a great initiative, undertaken by the Government of India with a vision to transform our nation into

India Ltd., has made a bedrock of internet-connectivity & high-speed data-availability for future digital services for the local people, driving rural empowerment and revolutionized lives there. We’ve laid more than 20,000 kms and connected more than 4,775 Gram Panchayats (GPs) in Gujarat and Bihar, executing End-to-End Network Roll-out for Phase-II of BharatNet, world’s largest rural broadband project.

We’ve already embarked upon one more project under BharatNet Phase-II. BharatNet Project has to be implemented in Tamil Nadu through a State-led model and a Special Purpose Vehicle (SPV) namely, Tamil Nadu FibreNet Corporation Limited ituted arted to em Integrator for TANFINET lately, to implement the BharatNet Phase-II project in ricts, demarcated under Package A in Tamil Nadu.

implementation of the entire project has been divided into four packages, i.e. A, B, C and D, with the

recruitment of a Master System Integrator for the Package A and System Integrator for each of the other packages, i.e. B, C and D. As per the agreement, we’ve got to provide endto-end connectivity with high-speed bandwidth using Optical Fibre Cables in 3,095 GPs in 75 Blocks across 9 districts of Tamil Nadu under Package A. Our scope of work involves sitesurvey, design, fiber-laying, integration, commissioning and O&M to enable Gram Panchayats in the delineated districts with a minimum scalable bandwidth of 1Gbps.

The delineated districts in the state under the Package A are: Chengalpattu, Kancheeipuram, Tiruvannamalai, Tiruvallur, Vellore, Krishnagiri, Ranipet, Tirupattur and Chennai. We would be laying around 13,500 Fibre kms, with almost 85% being overhead and the rest underground, as mandated by the TANFINET. We’ll be rolling out the fibrenetwork in all the delineated districts with IP-MPLS (Internet Protocol/MultiProtocol Label Switching) Electronics, a network support that uses the IP Protocol, augmented with MPLSrouting.

An integral facet of our responsibility is to set up the State NOC (Network Operations Centre) at Chennai to integrate all the GPs under the project, including the GPs under other Packages, i.e. B, C and D. So summarily, Polycab Telecom would play an instrumental role in the execution of all the packages under the project, by being involved in continuous monitoring of the performance and efficiency of the entire network in BharatNet Phase-II in Tamil Nadu.

Authored by MR. Rahul Garg Vice President – Marketing, Telecom Division, Polycab India Limited

“Cloud Adoption in India Is Happening At A Fascinating Rate”

Amidst the ever increasing compe veness in the market, organiza ons are focusing on increasing their agility and improving customer experience. It helps organiza ons to grow faster and take lead upon their counterparts. In line with this, the organiza ons across all sectors are migra ng to cloud solu ons and experiencing increased efficiency. In the last few years, the cloud ecosystem has significantly grown in India. Businesses are transforming their opera ons with cloud and aiming at robust growth in days to come. However, there are s ll some challenges related to migra ng to cloud that organiza ons face very o en. Companies like AWS have helped such organiza ons in managing their workloads via cloud. In a recently held interac on, Rajeev Ranjan, Editor, Digital Terminal discussed crucial aspects of the cloud with Murat Yanar, Managing Director, Migra on Workloads and Founda onal Services, Amazon Web Services Worldwide Specialist Organiza on. Read below the excerpts below:

Rajeev: How do you see the role of cloud for any business in this compe ve world?

Murat: It has become necessary for organisa ons globally to undergo digital transforma on to sustain their growth. One of the biggest pillars of enabling digital transforma on is the cloud. A Gartner report has forecasted that the spending on public cloud services will reach $495 billion in 2022. Migra ng and modernising in the cloud allows customers to innovate faster because they can focus highly valuable IT resources on developing applica ons that differen ate their business and transform their customer experiences.

AWS is at the forefront of this transforma on. For example, we have enabled Axis Bank to deploy over 25 mission-cri cal applica ons on AWS. Axis Bank plans to migrate 70% of its on-premises data centre infrastructure to the cloud. This will improve agility, reduce cost, and enhance customer experience. Since the implementa on of SAP on AWS, L&T IDPL has seen significant produc vity improvements with the integra on of its mul ple systems, thanks to the con nuous, automated data monitoring and real me visibility of transac onal data. L&T IDPL can now implement system or infrastructure changes, or new requirements in less than 3 days, compared to 7-14 days or longer before. This has allowed L&T IDPL to quickly adapt to evolving regula ons and technological advancements. Cloud has thus become integral in offering compe ve and customer-oriented solu ons for a digital age.

Rajeev: What are the key fuelling factors which helped this market to grow in India in recent mes?

Murat: Cloud adop on in India is happening at a fascina ng rate. We have seen four common threads across business which have propelled cloud growth in India. The first is that there is a clear realiza on across enterprises, digital na ve businesses, SMBs and startups that those who were thinking deeply about cloud technology prepandemic have emerged stronger in the last couple of years because they can rapidly scale resources up and down as needed, which also reduces business cost, and improves their ability to meet customer demands. The second is that digital is no longer op onal, it is essen al for survival and a cri cal channel for businesses to reach their customers. Customers want to automate their digital journeys, digi ze their channels, and make sure their processes are automated internally so that their employees can access them and be produc ve. Third, the speed at which our customers are

moving is quite unlike anything seen before. Digital roadmaps that used to be built in months or years are now being built and delivered in days and weeks. This is happening because of the accelerated shi in consumer behaviour towards digital channels. From households to entertainment in India, there is a 10 to 50% up ck in digital channel adop on, which has significant implica ons for businesses and cloud adop on.

Furthermore, companies have begun to understand the value of data to make be er decisions, respond be er to the unexpected, enhance the customer experience, uncover new opportuni es, and improve efficiency. A great example of a data-driven organiza on is DTDC who have deployed applica ons like SAP Billing and Revenue Innova on Management (SAP BRIM) and SAP ECC, today have implemented an automated revenue recogni on model using Amazon Redshi snapshots to streamline month-end closing. DTDC recently engaged the AWS Data Lab to evaluate its architecture to scale cost-effec vely.

Rajeev: What are the key challenges related to cloud migra on?

Murat: The biggest challenges for large organiza ons to move to the cloud can be categorized as either technical or cultural. On the technical side, modernizing legacy applica ons to drive changes is a non-trivial task, that can take years. The lock into legacy license contracts o en constrains the ability to unlock innova on and move rapidly. AWS helps companies modernize their legacy applica ons, and in the process reduce the costs and remove constraints due to legacy license contracts.

On the people and culture side, four key changes are cri cal to address the obstacles.

• First, the senior leadership team needs to be aligned towards why they must move to the cloud and need to set clear direc ons and expecta ons for the rest of the organiza on.

• Second, bringing in people who are builders by nature and are willing to challenge the status quo are cri cal.

• Third, it is important to equip them with the right tools and training and give them the freedom to build, and innovate.

• Fourth, it is vital to have a feedback loop to be data driven by measuring the impact, and repor ng back to the leadership and course correc ng where required.

At AWS, we enable customers to overcome these challenges and successfully migrate to the cloud. In the case of Tata CLiQ, SAP enterprise resource planning (ERP) applica ons were among the first workloads migrated to AWS. For its customer care opera ons, the company uses SAP ECC, which is integrated with the Tata CLiQ marketplace. The opera on also relies on SAP hybris as a missioncri cal component. Before migra ng to AWS, Tata CLiQ faced teething challenges in ensuring sufficient capacity of its SAP hybris nodes to handle peak traffic during sale periods. Its Oracle Real Applica on Cluster (RAC), which stores more than 30 TB of data, was also subject to frequent down me. Now the business uses Amazon Rela onal Database Service (Amazon RDS) for Oracle and SAP on AWS, both of which feature automa on tooling to scale on demand. It’s really important that organiza ons are trained on the cloud and comfortable with the concepts as part of the whole process. We train hundreds of thousands of people a year for that purpose.

Rajeev: How do you sell your solu ons in India? Please explain about your distribu on model and current channel network strength for Indian market.

Murat: Partners are the force mul plier to accelerate cloud transforma on in India. AWS has a wide and engaged cloud partner ecosystem in India who are building future-ready companies in India by helping businesses adapt and modernize for the cloud, expedite digital transforma on, and solve complex business challenges.

We provide our customers the widest selec on of consul ng partners and so ware products, and independent so ware vendors. We start with the customer first, then work backwards from their needs to design our strategies to enable AWS Partners to deliver high-quality AWS solu ons and services to joint customers. For example, AWS has worked closely with WorkApps to help Indian banks and financial services providers drive remote customer engagement and verifica on through their Video KYC solu on. AWS supported WorkApps to enable reduc on of cost and me by 90% while enabling scaling up of customer engagements to a million monthly customer verifica ons. AWS and WorkApps jointly have created and secured deals across 10 Indian banks and financial services firms in 2020 and are doing about 1 million KYCs a month in India today.

Mr. Murat Yanar, Managing Director, Migra on Workloads and Founda onal Services, Amazon Web Services Worldwide Specialist Organiza on

ViewSonic Appoints Regional Importer Cum Distributors In Four Regions To Accelerate Its Growth

ViewSonic Corp announced the appointment of Regional Importer and Distributers (RIDs) in four regions across India.

With the aim of deep penetration in Indian mainstream market, the appointment of RIDs strength will create momentum of entry and midlevel monitors to Pan India coverage. Additionally, this move will enable the brand to attain volume segment market share in the mainstream monitor category broadening its reach in the untapped states and cities across India. Localized delivery, microcredit and micromanagement is key success for regional distribution model.

The 4 RIDs who will partner with ViewSonic are Elcom Trading Company Pvt Ltd in the North, Devraj Computer Pvt Ltd in the south, Aegis Infoware Pvt

Ltd in the West and Saboo Computers Pvt Ltd in the East of India.

With a market experience of over decades, the Regional Importers and Distributor partners are well established and reputed in the Indian IT fraternity.

Commenting on the announcement, Mr. Sanjoy Bhattacharya, Director Sales and Marketing –IT Business, ViewSonic India said, “I have seen in past regional distribution model is very successful in India as the partners are very close to the market. They are the first one to identify the changing need of the trade and fulfill their requirements. I am thrilled to have 4 Regional Importers and Distributors on board for the key regions of India. ViewSonic as a brand

has always worked towards providing the best of services and technology to our customers and the appointment of RIDs will help boost our growth trajectory in the coming time. Hoping for a successful collaboration, we are thankful to the members to join us.”

The solid network of national distributors, including Ingram Micro India, WPG India Electronics Pvt Ltd will ensure sales and reach in the mid and high-end segment. This new model will help to achieve the Volume and Value segment for the ViewSonic monitors in India. It further aims to achieve a leadership position in 27, 32, 2k 4k and type C monitors.

Elcom Trading Company Pvt LtdDevraj

Computer Pvt Ltd

Aegis Infoware Pvt Ltd

Saboo Computers Pvt Ltd

Dell Technologies Plans to Set-Up Zero Trust Center of Excellence

Dell Technologies will open a Zero Trust Center of Excellence in collaboration with CyberPoint International and the Maryland Innovation Security Institute (MISI) in Spring 2023 at DreamPort, the U.S. Cyber Command’s premier cybersecurity innovation facility. Dell also unveils new cybersecurity services that allow organizations to assess their Zero Trust and cyber resilience maturity, endpoint security solutions to support hybrid work, and ransomware protection for object storage data.

“Indian businesses should trust their employees, partners, customers,

extended communities and companies in order to protect their digital identity. Digital trust must be an executive-level, IT imperative especially as the volume of data and the points of exchange increase exponentially with hybrid work. Cloud services, hybrid workloads and DevOps have led to a convergence of traditional IT operations and technology development. With the endless increase in new devices, systems and connections, the traditional corporate boundary no longer exists. Remote and hybrid workforces make securing a sprawling corporate infrastructure even more complex. Zero Trust offers

a blueprint for ensuring everything that connects to an enterprise is known and trusted. Companies should thus consider Zero Trust as a strategic imperative to prevent and protect against cybersecurity threats. It is a necessary component of digital transformation, which enables companies to transfer critical processes online and create new forms of interorganizational connection,” said, Mr. Ripu Bajwa, Director and General Manager, Data Protection Solutions, Dell Technologies India.

Oracle Launches New Cloud Infrastructure Platform, ‘Oracle Alloy’

Oracle announced Oracle Alloy, a new cloud infrastructure platform that enables service providers, integrators, independent software vendors (ISVs), and other organizations such as financial institutions or telecommunications providers to become cloud providers and roll out new cloud services to their customers. With Alloy, these organizations can offer a full set of cloud services, brand and tailor the experience, and package additional value-added services and

applications to meet the specific needs of their markets and industry verticals. These organizations can also use Alloy independently in their own data centers and fully control its operations to help address specific regulatory requirements.

“In India, we have witnessed a massive cloud acceptance wave where it has almost become synonymous with innovation for organisations across sectors. However, as businesses

understand cloud, they also come up with varied needs and specifications depending upon the market or vertical they exist in. At Oracle, we recognize this and are aligned with providing the utmost level of control and choice to our customers, therefore we have brought a revolutionary product in the form of Oracle Alloy.” said Mr. Kapil Makhija, Vice President-Technology (Cloud), Oracle India

IBM Study Reveals 77% of Cybersecurity Responders in India Face Extreme Mental Strain

IBM Security recently announced the results of a global survey that examines the critical role of cybersecurity incident responders at a time when the physical and digital worlds are increasingly converging. The study, released during National Cybersecurity Awareness Month, found that incident responders surveyed – the frontline responders to cyberattacks – are primarily driven by a strong sense of duty to protect others; a responsibility that’s increasingly

challenged by the surge of disruptive attacks, from the proliferation of ransomware attacks to the recent rise of wiper malware.

Organizations that are essential to the global economy, supply chains and the movement of goods have become prime targets for disruptive attacks. In 2021 IBM Security X-Force observed cyberattacks against energy companies quadrupling from the year prior, while

manufacturers saw more ransomware attacks than any other industry – from food manufacturers to medical devices, cars and steel manufacturers. As cyberattacks threaten essential services to our daily needs, incident responders in these industries are faced with more pressure to defend the digital front line. In fact, 94% of respondents in India stated that the rise of ransomware has exacerbated the psychological demands associated to cybersecurity incidents.

Ransomware Remains One of The Greatest Cybercrime Threats to Organizations: Sophos

component of cybercrime is impacting the threat landscape and opening up opportunities for any type of attacker with any type of skill level.”

Sophos published its 2023 Threat Report. The report details how the cyberthreat landscape has reached a new level of commercialization and convenience for would-be attackers, with nearly all barriers to entry for committing cybercrime removed through the expansion of cybercrime-as-a-service. The report also addresses how ransomware remains one of the greatest cybercrime threats to organizations with operators innovating their extortion tactics, as well as how demand for stolen credentials continues to grow.

Criminal underground marketplaces like Genesis have long made it possible to buy malware and malware deployment services (“malware-as-a-service"), as well as to sell stolen credentials and other data in bulk. Over the last decade, with the increasing popularity of ransomware, an entire “ransomware-as-a-service" economy sprung up. Now, in 2022, this “as-a-service" model has expanded, and nearly every aspect of the cybercrime toolkit—from initial infection to ways to avoid detection—is available for purchase.

“This isn’t just the usual fare, such as malware, scamming and phishing kits for sale,” said Sean Gallagher, principal threat researcher, Sophos. “Higher rung cybercriminals are now selling tools and capabilities that once were solely in the hands of some of the most sophisticated attackers as services to other actors. For example, this past year, we saw advertisements for OPSEC-as-a-service where the sellers offered to help attackers hide Cobalt Strike infections, and we saw scanning-a-service, which gives buyers access to legitimate commercial tools like Metasploit, so that they can find and then exploit vulnerabilities. The commoditization of nearly every

With the expansion of the “as-a-service" economy, underground cybercriminal marketplaces are also becoming increasingly commodified and are operating like mainstream businesses. Cybercrime sellers are not just advertising their services but are also listing job offers to recruit attackers with distinct skills. Some marketplaces now have dedicated help-wanted pages and recruiting staff, while job seekers are posting summaries of their skills and qualifications.

“Early ransomware operators were rather limited in how much they could do because their operations were centralized; group members were carrying out every aspect of an attack. But as ransomware became hugely profitable, they looked for ways to scale their productions. So, they began outsourcing parts of their operations, creating an entire infrastructure to support ransomware. Now, other cybercriminals have taken a cue from the success of this infrastructure and are following suit,” said Gallagher.

Indeed, as the cybercrime infrastructure has expanded, ransomware has remained highly popular—and highly profitable. Over the past year, ransomware operators have worked on expanding their potential attack service by targeting platforms other than Windows while also adopting new languages like Rust and Go to avoid detection. Some groups, most notably Lockbit 3.0, have been diversifying their operations and creating more “innovative” ways to extort victims.

“When we talk about the growing sophistication of the criminal underground, this extends to the world of ransomware. For example, Lockbit 3.0 is now offering bug bounty programs for its malware and ‘crowd-sourcing’ ideas to improve its operations from the criminal community. Other groups have moved to a ‘subscription model’ for access to their leak data and others are auctioning it off. Ransomware has become, first and foremost, a business,” said Gallagher.

The evolving economics of the underground has not only incentivized the growth of ransomware and the “asa-service" industry, but also increased the demand for credential theft. With the expansion of web services, various types of credentials, especially cookies, can be used in numerous ways to gain a deeper foothold in networks, even bypassing MFA. Credential theft also remains one of the easiest ways for novice criminals to gain access to underground marketplaces and begin their “career.”

Sophos also analyzed the following trends:

• The war in Ukraine had global repercussions for the cyberthreat landscape. Immediately following the invasion, there was an explosion of financially motivated scams, while nationalism led to a shake-up of criminal alliances between Ukrainians and Russians, particularly among ransomware affiliates

• Criminals continue to exploit legitimate executables and utilize “living off the land binaries” (LOLBins) to launch various types of attacks, including ransomware. In some cases, attackers deploy legitimate but vulnerable system drivers in “bring your own driver” attacks to attempt to shut down endpoint detection and response products to evade detection.

• Mobile devices are now at the center of new types of cybercrimes. Not only are attackers still using fake applications to deliver malware injectors, spyware and banking-associated malware, but newer forms of cyberfraud have been growing in popularity, such as “pig butchering” schemes. And this crime is no longer just affecting Android users, but iOS users as well.

• The devaluation of Monero, one of the most popular cryptocurrencies for cryptominers, led to a decrease in one of the oldest and most popular types of cryptocrime—cryptomining. But mining malware continues to spread through automated “bots” on both Windows and Linux systems.

According to various es ma ons, the demand for informa on security professionals is on the rise, and it won’t decrease in the future. A acks and data leaks happen every day, forcing more companies to look closely at the benefits of providing high-level informa on security across their company, and hiring IT specialists accordingly. With this bright career path available to young professionals, cybersecurity is one of the fastest-growing IT industry sectors.

However, such a mul faceted sector can also be confusing for newcomers. In this ar cle, we summarized the Kaspersky recruitment team’s observa ons and sta s cs regarding the current state of the informa onal security job market and the most sought-a er professions in this sphere.

Recent cybersecurity profession trends

Over the last three years, Kaspersky has seen an increase in demand for business and informa on security posi ons such as presales managers, business development managers, and product managers.

This tendency can be a ributed to the introduc on of new laws, requirements, and regula ons requiring corporates to create products and services that meet the increased demand for informa on security. The trend has led to a growing need for complex MSSP services, all of which need to be accurately developed, packaged, and posi oned for the market.

Speaking of technical roles, our internal recruitment stats confirm that security opera ons center (SOC), penetra on tes ng and applica on security specialists, as well as vulnerability researchers, remain among the most sought-a er professionals for three years in a row. In addi on, since DevSecOps processes have recently been ac vely implemented in cybersec, there are few relevant specialists in this field. With 70% of organiza ons lacking an adequate working knowledge of DevSecOps prac ces, this area of business is also in great demand.

Working In Cybersecurity: Careers And Recruitment 2022

By analyzing applicants, the majority of applica ons we receive are for the administra on of informa on protec on systems, IT compliance (privacy), and management posi ons. This also means job seekers in these fields face s ff compe on for more candidates.

Where do high-demand specialists come from?

One of the most obvious sources for specialists is universi es producing cybersecurity professionals. And, as Kaspersky internal sta s cs show, most of our employees have specialist higher educa on. However, for us, a diploma from a par cular university is never a decisive factor in hiring, especially given that universi es are unable to meet the increased demand for these professionals.

Experience is always the main focus, and there are many ways to obtain it even without going to university. For example, we are welcoming people who started their career as an IT generalist, but at some point, handled informa on security tasks and moved to a related posi on.

Another good way to move to cybersecurity is to complete an internship. Today there are a huge number of internship programs conducted by commercial companies for students. Our recruiters have observed an increase in correspondence related to a growing demand for IS professions.

A great example of this is our Safeboard program, where we look for and support a new genera on of young and perspec ve cybersecurity professionals. A er a successful internship, newcomers join our team or stand a be er chance of finding employment with other companies.

Where to start to get the dream job?

For both technical and business roles in informa on security, IT educa on is a good way of gaining support and learning because many posi ons (such as SOC analyst) require a deep knowledge of IT infrastructure.

Online courses are also an op on, but, as the prac ce shows, they must be complemented by high personal mo va on and addi onal self-educa on ac vi es:

“I used various sources, such as courses or books, which are more likely to help you understand the sequence of studying topics and obtaining a basis for further self-study,” says Konstan n Korobanov, who went from being a food technologist in a factory to a senior developer posi on at Kaspersky. “As an

IT beginner, it is a big advantage to create an account on GitHub (or any similar resource) and solve basic but specific tasks in the first stages of educa on. These tasks can be easily found on the Internet and a er gaining a broad knowledge, you can try to use them in realizing your project or par cipate in improving open-source projects.”

Kaspersky offers a range of courses sui ng different experience levels, which are also helpful for gaining specific skills that help deepen your field exper se. For example, our online cybersecurity training for experts is useful for those already working in cybersecurity who want to advance to the next level in such areas as incident response, threat hun ng, malware analysis, and others. To check out your skillset you can take part in relevant compe ons, such as CTF (Capture the Flag) or others, where par cipants solve close-to-life cybersecurity cases.

To gain experience in cybersecurity, crucial for both technical and business-related posi ons in this field, we suggest students join internship programs, while people already working in IT or related fields can try to get relevant background experience by taking on informa on security tasks in their workplace. For IT project managers we advise they par cipate in projects ed to cybersecurity services or product implementa on.

Timofey Vorontsov, business process manager at Kaspersky confirms that the relevant background for working in IT security can be gained in posi ons that superficially don’t have much in common with this sphere: “Working as an avia on design engineer in my previous role, I had to constantly explore various interna onal technical standards, interfaces and requirements including security ones. Every aspect of my work was interes ng to me, but I wanted to see the big picture. I constantly took over new tasks, including par cipa on in tes ng, coding, project management, and others. All this gave me new skills and knowledge allowing me to pursue my career in the interface between business and IT security”.

The path to cybersecurity for IT generalists can begin by handling an IT security func on, which usually doesn’t require deep knowledge when it comes to small companies - easier if the company uses a product that goes with the educa on of IT generalists in the kit.

As you can see, there are many ways to enter the world of cybersecurity. A person with the relevant knowledge and skills, supplemented with interests in the profession and selfmo va on has a greater chance of finding their dream job in this field and will build a successful career.

Authored by Mr. Dipesh Kaura, General Manager, South Asia Kaspersky

PhonePe Opens Its First Green Data Center in India

PhonePe announced the launch of its first Green Data Center in India, leveraging technologies and solu ons from Dell Technologies and NTT. The Green Data Center is set to open up new opportuni es in data management for PhonePe, with efficient data security, power efficiency, ease of opera ons, and cloud solu ons.

This 4.8-megawa facility, which occupies 13740 sq at Mahape, Navi Mumbai, is built and designed with advanced alterna ve cooling technologies like Direct Contact Liquid Cooling (DCLC) and Liquid Immersion Cooling (LIC).

Speaking at the launch Burzin Engineer, Co-founder and Chief Reliability Officer, PhonePe said, “At PhonePe, we are driven by using technology to offer every Indian an equal opportunity to unlock the flow of money and provide them access to financial services. Today, if there is one thing about PhonePe that echoes with millions of users, it is the reliability and speed of the transac on. It is with this ethos that we are very excited to work with Dell Technologies and NTT to launch our first Green Data Center in India. This data center will not only help in further seamlessly scaling our business but also help in reducing our carbon footprint.”

POCO India Inaugurates New Exclusive Sales and Service Centre in Mumbai

POCO expanding its a er-sale service network, announced the launch of its second centre in the financial capital of India. With an aim to provide the best-in-class sales and service centre experience across por olios for its consumers and fans, this ini a ve is a step in the direc on of strengthening the brand’s offline presence.

Born online in the middle of a pandemic, POCO India is commi ed to achieving the highest level of customer sa sfac on through an industry leading a er-sales service experience. Expanding footprints to meet the rapidly growing customer demands, users will get a chance to experience their favourite POCO devices, before they make the final purchase decision.

On the inaugura on of the Mumbai Sales and Service Centre, Himanshu Tandon, Country Head, POCO India said, “At POCO, customer is at the heart of everything we do and we promise our fans to offer an excep onal a er-sales service with class apart infrastructure at these exclusive service centres. We are commi ed to offering a convenient, transparent and faster customer experience and resolve customer issues at the earliest. With the launch of POCO’s Mumbai Sales and Service Centre, we are adding another milestone in fulfilling our commitment of bringing op mised and enhanced a er-sale experience for our users.

Infor Boosts Its Presence with Launch of New Development Campus in Hyderabad

spread over 350,000 sq. and will have the capacity for 3,500 employees. The development center was inaugurated by Shri Jayesh Ranjan, Principal Secretary of the Industries & Commerce (I&C) and Informa on Technology (IT) Departments of the Telangana government, and Kevin Samuelson, Chief Execu ve Officer of Infor.

leverage India’s diverse and skilled talent pool to drive digital innova on through expanded teams that span various func ons, including engineering, opera ons, and R&D.

Infor announced the expansion of its India opera ons with the opening of its new development center (DC) in Hitech City, Hyderabad, one of India’s top des na ons for technology and business. The new mulstorey state-of-the-art development center is

This investment will allow Infor to con nue to pioneer digital technologies such as cloud, mobility, data analy cs, ar ficial intelligence, and IoT to deliver new industryspecific features and func ons specialized for industries. With this expansion, Infor aims to

“India is the strategic hub for skilled talents and global technology development for Infor. Over the past decade, we have harnessed the true poten al of the immense talent pool in the region, and the expansion of our new development center in Hyderabad excites us to further strengthen our global efforts toward cloud innova on, engineering, and research,” said Kevin Samuelson, Chief Execu ve Officer at Infor. “We are confident that the new center will play a pivotal role in sharpening our focus on developing breakthrough technologies that solve business challenges with industry-specific func onality to shape the future of enterprise so ware, and help world-class companies such as Larson and Toubro, Godrej Industries, Spykar, Plant Lipids and DB Schenkar, drive business transforma ons to achieve superior outcomes.”

Kingston Named As Leader In Channel SSD Shipments In 2021

2021. According to TrendForce, Kingston accounted for a massive 26 percent of the 127 million units shipped in 2021.

Kingston Technology announced TrendForce has named it as the number one third-party supplier of SSDs in the channel for all of

PARTNERSHIP BUZZ

Although the pandemic continued to disrupt the supply of SSD related components in 2021, shipments through global distribution channels saw an annual growth rate of 11%. While production demand increased, shipment volume was affected when wafer supply was too limited to meet order lead time. In response, Kingston adopted a flexible supply strategy along with global sourcing. The company was well ahead of its competitors considering a global pandemic and chip shortage. The results reinforced Kingston as the clear leader in SSD production, as the second-place supplier accounted for only 8 percent of the total channel market.

CORSAIR On Boards Acro Engineering As Its National Distributor In India

Growing demand for gaming SSDs with PCIe 4.0 NVMe continues to define the market landscape pushing module houses to steadily shift from SATA to PCIe. TrendForce predicts providing upgrades will likely enhance brand recognition and continue to boost shipments. In 2021, Kingston added two PCIe 4.0 NVMe M.2 SSDs to its portfolio with the addition of KC3000 and Kingston FURY Renegade SSD. The high-performance drives joined Kingston’s family of client SSDs to enable those who demand speed and reliability to handle intensive games and application workloads on desktops and laptop PCs. According to TrendForce, price and the ability to provide comprehensive global production and sales services will be an important factor in continuing to increase PCIe SSD shipments in the future.

“It’s an honor to achieve this top ranking as Kingston celebrates its 35-year anniversary”, said Kingston. “From the beginning, Kingston’s focus and core sales strength have been with our customers and channel partners worldwide as we embody the ‘Kingston Is With You’ working attitude. Together, these successful relationships have helped our SSD business grow rapidly and the same approach in the DRAM division has led the company to be the largest thirdparty memory module supplier for the 19th consecutive year.”

CORSAIR announces the appointment of Acro Engineering Company as their National Distribution partner in India. The agreement involves the distribution of Corsair’s highly innovative portfolio comprising components (cases, power supplies, coolers, etc) and peripherals (headsets, keyboard, mice, mouse mats etc).

“We are pleased to partner with a gaming centric partner like Acro” said M.A. Mannan, Country Manager, South Asia at CORSAIR - “We are pleased to partner with a gaming centric partner like Acro, that resonates with our vision of not only providing high end gaming hardware to every consumer of the country but also do so in the most holistic manner possible. With Acro’s strong distribution network, deep understanding of local consumers’ demands & market trends, we are well positioned to meet the current and future needs of customers. This will further help our brand to make inroads footprints in the premium segment.”

Mr. Himanshu Jain, CEO, Acro Engineering Company said, “We are very pleased to announce our partnership with world leader like CORSAIR to offer the best gaming solutions in the country. Our aim is to provide CORSAIR’s huge arsenal of gaming products line-up to every gamer, live streamer, and enthusiast in the country. We plan to work closely with CORSAIR for Sales, Marketing, and distribution growth in India”

L-R: Mr. M A Mannan, Country Manager, South Asia at CORSAIR and Mr. Himanshu Jain, CEO, Acro Engineering Company

TP-Link Donates Critical Care Equipments to Tata Memorial Centre

TP-Link India under its Corporate Social Responsibility (CSR) initiative donates critical care equipment to the department of Surgical Oncology at Tata Memorial Hospital, Mumbai as an aid to provide medical facilities to the patients for treatments. TP-Link strives to serve the society and reach out to those who are in need of medical care, TP-Link believes in serving the society on time-to-time basis for the betterment and upliftment of the society as a whole.

Tata Memorial Centre, Mumbai is focused on providing advance treatment to cancer patients. Every year huge number of patients register for the treatment where they strive hard to provide the same level of treatment to all patients. “We are very grateful to TPLink India Pvt. Ltd. for their magnanimous support with critical equipment’s for patient treatment and care at Tata Memorial Hospital,” said Dr. CS Parmesh, Director Tata Memorial Hospital.

“Giving is not about just making a Donation. It is about making a difference. TP-Link strongly believes in giving back to the society that gives so much to us,” said Mr. Sanjay Sehgal, Sr. VP SMB & TELCO.

TP-Link®, for 11 consecutive years, has been ranked as the No. 1 global provider of wireless networking devices* supplying distribution to more than 170 countries and serving billions of people worldwide.

TP-Link India Rewards Its Channel Partners with Dubai Trip

TP-Link India invited its value-added channel partners from all over India for an invitational trip to Dubai for 4 days and 3 nights. The memorable trip embarked on the 25th September with a total of 55 attendees who travelled to Dubai on an exclusive trip as a token of our gratitude for their sales achievement and their commitment towards building TP-Link brand in India.

Manish Taluka, RS computers - Hyderabad said “One of the best parts of doing business with TP-Link is the type of people you get associated with, the overall experience in the trips along with all the partners and TP-Link team has a great impact and boosts our confidence in upscaling the business to the next level, Thank you TP-Link for the recognition.”

Our team along with the channel partners visited the tourist attractions in Dubai experiencing our delightful hospitality. The partners have applauded the efforts of our entire team and are eagerly waiting for the next trip. TP-Link India will continue to reward our valued partners with schemes and trips for their cooperation and commitment towards the brand.

Mr. Bijoy Alaylo, Vice President - Channel Sales said “Reward & Recognition is an integral part of doing business which keeps the system running and helps partners to rejuvenate during his busy scheduled business. We wish more and more partners can qualify future schemes and have a good time with TP-Link team and all India partners.”

“NETGEAR Is One Such Company That Has

Pioneered In Advanced Networking Technologies”

solu

ver cals

solu

ng-edge

and cost savings that benefit all networked solutions.

The brand recognizes the challenges of staying on top of potential roadblocks to the seamless running of the most critical business infrastructure for Small and Midsize Businesses (SMBs) and Managed Service Providers (MSPs). NETGEAR continually updates and improves its products and services to ensure that IT managers and MSPs have the best-in-class tools they need to deploy, secure, and monitor their networks. With increasing costs and expenses to everyday business, the brand continuously looks for new ways to curb costs as well improve efficiency for long-term savings.

Rajeev: Please tell us about the success that you have witnessed in the Wi-Fi router and PoE Switch segments.

them hands-on experience of our product line, for a better understanding of our products.

We enable our partners with the right pitch to position our products accurately with our customers and hence always end up being the right fit for the SMB customer. Our business in India is purely driven by the channel partners and therefore it is critical that we educate our partners about our offerings.

Rajeev: What sort of recognitions/ margins/value do you provide to your partners? Do you have any channel expansion plans?

Rajeev: How do you see NETGEAR growing in terms of innovations and market share?

Marthesh: Times change and businesses must change as well to meet the everevolving needs of the customers and to stay profitable. External factors such as environmental, economical, technological, etc. affect the way companies go to market, provide services, and remain competitive. To meet these needs, small and medium businesses rely on tools and service providers that keep up with the times with new solutions and updates that solve the problems of today and tomorrow.

NETGEAR is one such company that has pioneered in advanced networking technologies for homes, businesses, and service providers around the world for the past 25 years and leads the industry with a broad range of award-winning products designed to simplify and improve people's lives. Over the years, the company has led the way by successfully enabling more than 50 million businesses worldwide. These products combine years of networking from leading experts with unmatched ease of use, reliability,

Marthesh: Being first in the market has definitely given us an edge in the Wi-Fi router segment, we were the first to launch Wi-Fi 6, Wi-Fi mesh, and today there’s talk of Wi-Fi 7. Most of our consumers understand the concept of a superior product and a reliable one which enables us to drive better value for customers.

With reference to PoE switching, we have a wide range of PoE switches – ranging from unmanaged to fully managed, from 2 port to 48 port, and more with PoE, PoE +, ultra 60 ++, and now ultra 90++. Within the PoE space, today there is a wider range of applications as well, similar to security and surveillance – today we have the AV segment leveraging PoE. And NETGEAR is well-geared to handle the demand.

Rajeev: How do you conduct training programs for your partners to boost their knowledge about your latest product portfolio? Is there any upcoming training program lined-up this year?

Marthesh: We have channel partners across all major cities – including most of the Tier2 and Tier3 cities where there is growth. From time to time we conduct training programs in these cities both in large-scale offline events to small-scale events focused on particular product verticals. For major cities, it’s more focused where we give

Marthesh: NETGEAR being a channeloriented company implements various channel Partner programs from time to time, to make it easier and more profitable for VARS to grow their businesses. These programs run on a quarterly basis, specially customized for targeted partners to make it mutually beneficial. We have a tier system – Titanium, Gold, and Silver for our partners that have a long-standing relationship with us based on their NETGEAR revenues. We want our partners to grow along with us so that they benefit as much as NETGEAR if not more.

Our company provides them full support in terms of working together on any of the projects. For most of the known brands, the wider the network, the lesser the opportunity cost. We are constantly looking to expand our network and any growth-hungry firm will say it's never enough.

Rajeev: How do you serve your customers with the best quality products in different segments? What remain your key commitments to your customers in terms of after sales service support?

Marthesh: We help and support our offline and online partners in all possible ways by providing them with best after-sales service support. It's not just about building an e-commerce page, it's more than that. Getting the product to the customer in 24 hrs, last minute deliveries, exchange, a support team available 24/7 etc., and other challenges should be taken care of.

The Indian networking

on market has seen tremendous growth in the recent years. The adop on of networking devices has drama cally increased across

and one of the major growth driver is the increase in hybrid work models. Netgear is one of the leading networking

on providers in India and keeps on bringing cu

products for its customers. It has cemented its posi on in the market with some great innova ons that are being adopted across sectors. In order to know further about the latest trends, market landscape, channel engagement plans and product strategy, Rajeev Ranjan, Editor, Digital Terminal held exclusive interac on with Marthesh Nagendra, Country Manager - India, ME & SAARC, NETGEAR. Read below the excerpts:

Marthesh Nagendra, Country Manager - India, ME & SAARC, NETGEAR

Lapcare Unveils New WOOBAND Wireless Bluetooth Neckbands

Lapcare has expanded its presence in the Bluetooth Neckband segment by launching the range of an all-new Lapcare WOOBAND “LNB-240BL, LNB-240B and LNB-330B” Wireless Bluetooth Neckband in the Indian market. The new offering from Lapcare comes with a whopping 120 hours of long battery(Standby) life and has been launched in 2 different colors- Blue and Black, designed to fit perfectly in your ears.

The newly launched Bluetooth Neckband has an ultra-lightweight that makes it comfortable wear; extra comfort with a padded earpad and flexi headband, an excellent choice for those who are not comfortable with “In ear” type headsets. Waterresistant IPX5 with a rating makes the neckband sweat-proof and ideal for your workout jogs, runs, and sports

sessions, making sure that they are uninterrupted and irritation-free. The neckband handles calls and music with simple controls and is superfast charging-Enjoy 120 minutes of music with just 5 minutes of charge.

Speaking at the launch, Mr. Atul Gupta, Managing Director, Lapcare commented, “Lapcare as a brand has always believed in applying the three core elements in our strategy when getting a new product: style, durability, and easy in-ear operation. To accomplish this, we recognize that ideas and technology must be in sync, so while executing and working on the development of the products, we make sure that we are

able to deliver as per the needs of people.”

“With today’s connected lifestyle, many people consider a good wireless earphone to be essential. The wireless neckband battery can last several weeks and provide 1520 hours of backup. We believe that technology has empowered people and will continue to do so. With this mindset, we will be keeping up with the trends and develop innovative products that are just right for the people,” he added.

“Leading Manufacturers Are

Already Capturing, Integrating And Analyzing Data to Drive Better Business Outcomes”

The Indian manufacturing industry has grown mul fold in the recent years. Government is extending its support for the growth of manufacturing industry through favorable policies. However, there are s ll some challenges for the industry that organiza ons are looking to overcome with the help of new evolving technologies. Salesforce is crea ng the difference through its innova on solu ons. Rajeev Ranjan, Editor, Digital Terminal held an exclusive interac on with Rajkumar Ravuri, Director - Manufacturing, Salesforce India. Mr. Rajkumar shared crucial insights about the new solu ons, trends in the manufacturing industry. Read below the excerpts:

market are just some of ongoing challenges that manufacturers are dealing with at present.

Rajeev: How can Salesforce support the manufacturers in overcoming these challenges? How do you see the role of Salesforce in helping the manufacturing industry to accelerate digital transforma on?

Rajkumar: Manufacturers must navigate greater complexity than ever before and the disjointed, manual systems of the past won’t work in a 21st century economy. Leading manufacturers are already capturing, integra ng, and analyzing data from across their organiza ons to drive be er business outcomes.

Gobain Glass saw a 2x increase in sales mee ngs recorded on Salesforce.

Rajeev: Please tell us about the upcoming trends for the manufacturing industry.

Rajkumar: Since the pandemic, manufacturers around the world are fast-tracking their digital transforma on ini a ves across all domains. Increased adop on of technology such as cloud compu ng, robo c process automa on, lowcode development, and others are driving this digital revolu on, giving manufacturers endless opportuni es to explore new solu ons.

Rajeev: What are the major challenges for the manufacturing industry in a post-pandemic world?

Rajkumar: The manufacturing sector in India has tremendous growth poten al. A strong domes c market, a large pool of engineers, billions of dollars in foreign direct investments, and suppor ve government policies like ‘Make in India’ and Product Linked Incen ves (PLIs) are set to transform the country into a global manufacturing powerhouse. In fact, WEF es mates that India’s manufacturing sector EE could contribute $500 billion in annual economic impact by 2030.

However, to get there, manufacturers will need to up their game, not just on the shop floor but also on the front lines in terms of customer requirements. It’s no longer enough to simply make a great product. Product differen a on alone is no longer the compelling enough customer value proposi on that it used to be. Manufacturers need to combine their smart and innova ve products and solu ons with the intelligent experiences that customers are demanding across the product purchase through ownership and usage lifecycle. Addi onally, manufacturers also need to bring focus to their Commercial Excellence opera ons that encompass op mised sales processes, ability to accurately forecast demand, collaborate seamlessly with channel partners, drive efficient inventory management, supply chain improvements, and build business agility to respond rapidly to market shi s.

Changing or naviga ng new business models, making opera onal adjustments to accommodate radically changing demands and keeping up with increased compe on in the

Salesforce Manufacturing Cloud, is designed for manufacturers to unify account planning and forecas ng for greater transparency and collabora on across their en re ecosystem. This unified view provides a clear picture of manufacturing customers through new sales agreements and account-based forecas ng solu ons that enable them to accurately forecast, plan, and drive predictable (and be er) business outcomes. Manufacturing Cloud is a key component of Salesforce Customer 360, which empowers manufacturers to deliver intelligent field services, lifecycle marke ng, channel management, B2B Commerce, and more, in a unified view, across their en re business.

Gemini Power Hydraulics today has unified customer and product data in a single source of truth which helps them get the best out of every customer interac on. They’ve also automated sales and service processes, leading to a 60% increase in sales team produc vity, 10% reduc on in sales cycles, and 10% boost in service team produc vity.

Some of the key upcoming trends which are pivotal to the manufacturing sector are centred around IIoT, 5G, Metaverse and Net Zero sustainability.

• Metaverse: As we explore the future of metaverse and its impact across industries, more opportuni es will arise for manufacturers in terms of enhanced product design, streamlined produc ons and augmen ng human abili es on assembly lines by leveraging reality technologies such as augmented and virtual reality.

• Edge compu ng & 5G: Manufacturers today can create a private 5G network on their premises which will give them super-fast data speeds without the need for cables and much-improved data security. This also enables manufacturers to seamlessly connect their IIoT technology and leverage the data collec on and data processing within devices such as smart machines and sensors

Meanwhile, Penna Cement has empowered all sales officers with a consolidated customer view on their Salesforce mobile app. This helps them close more deals faster. The company also runs a dealer loyalty scheme program on Salesforce which helps them incen vise and reward dealers, masons, and other influencers who help drive sales. Ini a ves like these have resulted in a 15% increase in sales volumes, 21% increase in opera onal efficiency, and 15% growth in dealer and influencer networks. In addi on, Unimark increased service team produc vity by 25% while reducing billing cycles by 15 days and Saint-

• Sustainability: The pressure on manufacturers to deliver products at scale is inevitably impac ng the environment. The “take-makewaste” model, which relies on fossil fuels, overproduc on, and excessive waste is one of the major contributors to the carbon emissions. However, manufacturers are turning to a circular economy, a sustainable model that op mises efficiency at every produc on stage. Recycling, refurbishing, and remanufacturing processes are applied to each stage of manufacturing to reduce waste and cut costs, thus diminishing a company’s carbon footprint. Net Zero Cloud, for instance, allows organisa ons to go carbon-neutral faster through Customer 360 solu ons. Datadriven insights allow users to take meaningful ac on both on a day-to-day and long-term basis, whether through tracking emissions or finding clear methods of increasing energy efficiency. The pla orm also facilitates carbon accoun ng audits in weeks instead of months.

Mr. Rajkumar Ravuri Director - Manufacturing, Salesforce India

Since the pandemic, manufacturers around the world are fast-tracking their digital transformation initiatives across all domains

“We Are Associated with Crucial by Micron Since They Entered The Indian Market”

market and we are overwhelmed with the response we have been receiving while selling their products. Our journey has been very fruitful and we want to see Crucial by Micron become No. 1 memory product brand in India. This dream will be definitely fulfilled one day as they support all the channel partners and customers at every level. We understand the market and we are confident that this growth momentum will continue in years to come. Team Micron is very helpful as they understand us very well and value our feedback. In the beginning when we started selling Micron, we gave them feedback and later they came up with the redesigned pricing strategy which showed good results. Eventually, we are extremely happy being a valued channel partner of Crucial by Micron.”

kind of complaints or flaws in the products we are dealing in.”

“All the customers who are purchasing Micron products don’t switch to any other brand in their all future requirements as well. The retention percentage remains very high for Crucial by Micron and we often see repeat orders from customers who are taking Micron products,” he added.

Excellent Training Support

Micron is a leading storage brand in India and it has achieved quite impressive growth in a short span of time. The company offers wide range of products and its distribution network is very strong across India. Astro Computers is one of the key partners for Micron in Chennai and helping the brand in growing further. Next in DT’s ‘Partner Voice’ exclusive story initiative, we spoke to Mr. Sanjay Malhotra, Director, Astro Computers India Pvt Ltd to know more about storage market growth in Chennai.

Overall Association with Crucial by Micron

The partnership among brands and their partners directly impacts the business growth. As long as the association stays strong, the best results it would bring for both. Commenting on the partnership with Crucial with Micron, Mr. Sanjay said, “We are associated with Crucial by Micron since they entered the Indian market. Our partnership with them is very old and we have nurtured it with big efforts. We had heard about Micron as a big brand in US and they were doing great especially in the enterprise segment so we were very excited to align with Micron.”

He further added, “During these years, we have seen Micron growing in the Indian

“Micron team is very supportive and they extend all possible help for us on every level. They make sure continuous supply of the inventory which is a big testament of their support for partners. Be it DRAM, or SSD that we are taking care of under brand Micron, they make sure that there is no shortage of supply. Apart from it, they are very aggressive towards taking part in expos and other marketing activities that bring additional opportunities for us. Also, they bring different schemes for customers and offer them exciting deal,” stated Sanjay.

Factors Propelling The Product Demand

Commenting on the factors that are escalating the demand for the products, Sanjay added, “Crucial by Micron has definitely taken a lead in terms of developing good quality products. All the products that Micron is selling in India has great quality that boosts the PC performance and customers are very much happy with the experience. Pricing is also one of the biggest factors for the brand to succeed in India. Micron is one of the most aggressive brands in the market and it takes them ahead of all. Product quality is absolutely fantastic as if we sell 10K units in a quarter then we see replacement for only 1 or 2 products. This exemplifies the quality of Micron products. We are extremely happy by selling their products and we don’t see any

When a new product being introduced in the market, proper information is needed to sell the product in the market in an effective way. Putting across his views on the support from Micron’s local team about particular product, Sanjay commented, “I am very happy with the support that we are getting from local team in Tamilnadu. I want to give shout out to Mr. Suresh from Tamilnadu team who is the single point of contact for us and helps us on each front. Whether we need product video, detail, specification sheets, he provides us these assets very quickly. Even though, all the details are available on Micron website, but Mr. Suresh arranges everything for us each time we need them. So we are extremely happy with their support here from the brand.”

Growth with Micron

Briefing about the growth with Micron, Sanjay said, “We are selling a lot of products from Micron and their contribution to our revenue is great. Micron contributes around 12 to 15% to our revenue and this year we have seen good growth with Micron. Last year the contribution of Micron was 12% but this year, we have observed around 18% contribution so far and it may grow more in coming months. In the last financial year, our turnover was around 45-50 Crores and in this financial year, we are targeting to achieve 60 Crores.”

About Astro Computers

Astro Computers was started in 1987 and since then the company has witnessed a remarkable growth. They are selling majorly memory and flash products in the market like memory cards, pen drives, Internal SSDs, External SSDs, Internal HDDs, External HDDs, Enterprise HDDs, NAS HDDs, commercial RAMs, Enterprise RAMs and others.

Mr. Sanjay Malhotra Director, Astro Computers India Pvt Ltd

Srivastava

When high-performance compu ng is a need of the hour, the faithful old-technology mechanical hard drive has to step aside. Upgrading the storage to an SSD (Solid State Drive) is the idea to achieve be er compu ng speeds thus saving both me and money. Consistent Infosystems announced its entry into the data storage segment with the launch of new affordable SSD storage solu on — M.2 NVMe 2230.

SPOTLIGHT

Consistent Launches AllNew High-Performance M.2 NVMe 2230 SSD

The new NVMe features an M.2 2230 form factor (22mm x 30mm) that uses the PCI Express lanes (PCIe Gen3 x4) for high-speed data transfer. Offering write and read speeds of up to 2400MB/s, and an MTTF (Mean Time To Failure) of up to 1.75 million hours, this storage chip is the best solu on for boos ng the performance of laptops and ultra-portables by more than 30 mes, as compared to the performance of a standard 5400rpm HDD.

Speaking in the development, Sunil Srivastava, Marke ng Consultant at Consistent Infosystems Pvt. Ltd. quoted, “Today upgrading to an SSD is the most cost-effec ve op on to increase the performance of a PC or laptop. Aspiring to serve the growing customers’ demand for memory, we have forayed into this segment of highperformance SSDs. In the future, we aim to grow in this segment providing a new level of versa le user experience.”

The storage drives are extremely durable and use 3D NAND Flash chip for high performance. Suitable for most laptops today, this chip can seriously raise the performance of your laptop, desktop, gaming rigs, and servers to another level. Addi onally, the NVMe also support TRIM technology that not only improves the performance of the storage medium but also prolongs its life, Host Memory Buffer (HMB), and S.M.A.R.T. to ensure a smoother, highperformance, and lowmaintenance computer system.

Pricing and Availability:

The Consistent M.2 NVMe 2230 is available in three capaci es 256GB, 512GB and 1TB, at a price point of INR 14,999, INR 19,999 and INR 35,999 respec vely. Users can buy these across all leading retail stores in India, backed with a 5-year warranty.

ASUS Bags No. 2 Consumer Notebook Brand In India With A 20.6% Market Share

ASUS India becomes the No. 2 consumer notebook company in India with a 20.6% market share and registered a 9% (YoY) growth in Q3 2022 as compared to Q3 2021 while market declined by 12%, as per IDC’s Worldwide Personal Compu ng Devices Tracker, 3Q22. ASUS has grown exponen ally from 15% in Q2 2022 to 20.6% in Q3 2022, with a growth of 72% (Q-o-Q) in the Consumer notebook segment. With this growth trajectory, ASUS has been one of the strong leaders in the gaming segment as well and is addressing the latest needs of customers with the innova ve ROG laptop series

This year has been a milestone for the brand regarding product innova ons and launches, with robust product launches across consumer notebook, gaming, and creator series segments. The brand had surpassed the latest innova ons across segments by launching some of the iconic & stellar innova ons ranging from space edi on, Zenbook Pro Duo, Zenbook 17 Fold, Zephyrus and

ROG Flow series, and Strix Scar 17 SE, to name a few.

Commen ng on the achievement Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India. said, “We are thrilled to capture the No. 2 posi on in the consumer notebook category in India in Q3 2022. It is a great moment for us to cherish & celebrate since our ini al goal for this year was to touch 20% market share in India. With this accomplishment, we are aligned with our vision and hoping to receive newer and bigger heights in 2023 by offering customers innova ve and high-performance devices.”

ASUS also aims to further strengthen its OLED laptop por olio with the industry’s first innova ons and aims to democra ze OLED technology by making it more mainstream in the coming years.

Mr. Sunil

Marke ng Consultant, Consistent Infosystems Pvt. Ltd.

Mr. Arnold Su Business Head, Consumer and Gaming PC, System Business Group, ASUS India

About 39% Indian Mobile Gamers Are Looking To Migrate To A PC For Gaming: HP

Indian Gamers are showing a strong interest towards a career in gaming, according to The HP India Gaming Landscape Study 2022. The study covering over 2000 respondents across 14 Indian cities highlighted that gamers feel gaming offers good earnings prospects along with multiple career choices.

In the second edition of HP’s Gaming Study in India, PC remained the most preferred device for gaming. An overwhelming 68% of gamers voted for PC, as it offers better processors, design, and graphics with immersive displays.

Gaming

as a Career Option:

According to the study, around two-thirds of serious gamers[1] want to explore gaming as a full-time or a part-time career. Another key reason driving gamers towards gaming is the possibility of their hobby becoming a career. Gaming is also considered as a source of entertainment & relaxation (92%), improving mental agility (58%) and socializing (52%).

The growth of the gaming industry in India is also helping Indian gamers to try their hand at various career options. While becoming a gamer remains the most preferred, other options like becoming an influencer or a gaming software developer also interest them.

Vickram Bedi, Senior Director, Personal Systems, HP India market said, “As the gaming industry in India evolves, it is promising to see gaming being considered as a career option. The PC gaming landscape in India offers a tremendous opportunity for the youth and we, at HP, are committed to support gamers in their journey by providing knowledge, tools, and opportunities to upskill and help them become better at their game through OMEN community initiatives.”

“The strong preference for PC gaming

represents a massive business opportunity for us. We remain focused to engineer the best experiences based on user insights to enable a holistic and advanced gaming ecosystem in India”, added Bedi.

PC emerges as the most preferred device for Gaming

The benefits of PC gaming are also persuading mobile gamers to switch. 39% of mobile gamers are looking to migrate to a PC for gaming.

Top reasons for overwhelming preference for PCs for gaming:

Gaming breaking gender barriers:

Women gamers are on the rise in India. Women gamers are eyeing a career in gaming, turning their hobby into a profession (50%) and providing good earnings prospects (45%).

Preference of gaming as a career option among Women:

Learning and Development opportunities in gaming:

According to the study, only 2% of

respondents have received formal training in gaming. While most gamers rely on personal skill enhancement to upgrade their gaming performance, 32% follow a gaming star to enhance their skills.

Initiatives by HP to foster the Indian gaming ecosystem:

Gamers are always keen to upskill and consume content to better their game. With the OMEN Playground community, HP is providing a one-stop destination for gamers to Upskill, Engage and Empower. The Playground provides gaming videos from pro gamers to learn from and an opportunity to join the OMEN Squad. In addition to this, HP has also onboarded renowned Indian gamers, providing regular content to help aspiring and budding Indian gamers.

Methodology

In total 2010 respondents completed the survey in 2022, across 14, Tier-1 and Tier-2 cities across India. Interviews were conducted with a mix of male (75%) and female (25%) respondents between the ages of 18-40 years. Respondents were PC users (60%) and mobile phone users (40%).

ASUS AIO A3 Series

ASUS India announced the launch of two stylish and dynamic All-in-One ASUS A3 Series desktops (A3402 and A3202) in India. Powered by 12th Generation Intel® Core™ processors and Intel® and Up to Iris® Xe graphics, the ASUS A3 series offers a modern and minimalistic design with optimized performance and outstanding entertainment features for everyday computing and immersive multimedia experiences for home entertainment. Designed to meet consumers’ versatile needs, the A3 series can be utilized as an immersive external display for laptops, consoles, or other supporting devices with the integrated HDMI-in port or even as another external display. The ASUS A3 series – A3202 and A3402 are available for Indian users at the ASUS e-shop & ASUS Exclusive Stores, starting from INR 54,990 (A3202) & INR 65,990 (A3402) onwards.

Seagate Star Wars-Inspired HDDs

Today, Star Wars fans have another way to feel the power of the Force with three new collectible Seagate® Hard Disk Drives (HDD) inspired by heroes and villains of the Star Wars galaxy. Featuring Luke Skywalker™, Darth Vader™, and Han Solo™, the latest additions to the company’s line of licensed special edition storage devices bring speed, capacity, and striking appearance to the battle stations of Star Wars collectors and tech enthusiasts. With 2TB of capacity, the FireCuda External Hard Drives (HDD) work with PC, Mac, PlayStation, and Xbox so tech enthusiasts can gather and store a galaxy of media, files, and games, regardless of operating system. These new collectible drives will be available for purchase in India at the price of INR 6,999.

ECSIPC Motherboard And Gaming PC

MediaTek Pentonic 1000 Chipset

MediaTek launched the Pentonic 1000, its latest flagship smart TV system-on-chip (SoC) designed for 4K 120Hz displays. Pentonic 1000 integrates Wi-Fi 6/6E support, MEMC for smoother video, a powerful AI processor, Dolby Vision IQ with Precision Detail, and 8-screen Intelligent View so users can watch or preview multiple streams of content at once. The chipset also supports the most advanced video codecs and global TV broadcast standards in a single platform. The MediaTek Pentonic 1000 combines a powerful multi-core CPU, dual-core GPU, dedicated AI processing unit (APU) and video decoding engines into a single chip. The chipset provides resolution support up to 4K at 120Hz and is capable of VRR up to 4K at 144Hz for gaming applications.

The

ECS Industrial Computer Co., Ltd., also known as ECSIPC, is the subsidiary of leading motherboard and computer manufacturer Elitegroup Computer Systems (ECS). ECSIPC has joined hands with Intel to announce a new generation of Intel Raptor Lake Z790 series for LEET Z790H7-A motherboard and the other product of the latest LEET B660 gaming PC to satisfy gamers’ passionate gaming experience and enhance the passionate gaming soul. The Z790H7-A motherboard provides excellent performance for gamers and professionals. It is compatible with Intel® 12th and 13th generation Core™ processors (Raptor Lake-S & Alder Lake-S) as well as supports Win11 64bit. The LEET B660 barebones gaming PC supports up to Intel® 12th generation with Core™ i3, i5, i7, and i9 processors, and features a new hybrid architecture design to improve overall performance.

GIGABYTE TECHNOLOGY Co. Ltd, a leading manufacturer of premium gaming hardware, the GIGABYTE GeForce RTX 4080 16GB series graphics cards powered by NVIDIA Ada Lovelace architecture are going to be available for purchase on Nov 16. The new GeForce RTX 40 series GPUs have a quantum leap in performance, allowing gamers and content creators to enjoy ultrahigh FPS gaming and improve the workflow efficiency. GIGABYTE provides both WATERFORCE and WINDFORCE thermal solutions for users, including AORUS XTREME water-cooled graphics cards, AORUS MASTER, GAMING OC, AERO OC, and EAGLE OC air-cooled graphics cards, which all meet the diverse requirements and needs.

HyperX Gaming Monitors

HyperX has announced the launch of HyperX Armada 25 and HyperX Armada 27 Gaming Monitors in India. The monitors are compatible with NVIDIA® G-SYNC® and offer a higher resolution to grant an immersive gaming experience to its users. Acting as an all-inone package,

Lexar NM800PRO PCIe Gen4 SSD

24.5-

Lexar has announced the Professional NM800PRO M.2 2280 PCIe Gen4 x4 NVMe SSD launch in the Indian market. The USP of this model is that it is getting introduced with a heatsink option, specially designed keeping in mind the needs of hardcore gamers, professionals, and creators who demand high-performance computing. Lexar’s NM800 PRO has an integrated heatsink and heat spreader, enabling it to effectively maintain speed, power efficiency, and thermal control for a sustained high performance while playing on PlayStation 5 and PCs. The Lexar Professional NM800 M.2 2280 NVMe SSD provides maximum SSD performance that puts you in the computing fast lane with speeds up to 7500MB/s read and 6500MB/s write. With blazing-fast performance, NM800 PRO SSD leverages the 12nm controller to produce lower power consumption and longer battery life for all your high-performance computing needs.

Vu GloLED TV

After receiving a tremendous response to the launch of Vu GloLED TV in September 2022, Vu Televisions had announced the sale of 43-inch Vu GloLED TV in India on World Television Day. Starting November 27th at 12 PM, the 43-inch TV will only be available on Flipkart at a price of Rs.29,999*. The Vu GloLED TV comes with a DJ subwoofer built right inside the sleek frame of the Vu GloLED TV and produces a sound output of 84 watts.

Digisol Made In India FTTH Products

the HyperX Armada Gaming Monitors include an Armada desk mount and a durable metal-built HyperX Armada Single Gaming Mount with an ergonomic Armada arm that fully supports HyperX monitors (up to 32 inches in size and 20 pounds in weight) and most displays with VESA 75mm and 100mm patterns. The HyperX Armada 25 Gaming Monitor is designed to offer smoother and faster competitive gameplay with a 240Hz refresh rate and 1ms response time. It also features a

inch Full HD (1920x1080) IPS panel that provides impressive visuals and vibrant colors for an enjoyable gaming experience.

The Vu Glo AI processor, upscales OTT content using advanced AI and reproduces the full-colour gamut. Vu Glo AI processor has the latest quad-core processor and a dual-core GPU (which is additionally supported by 2GB RAM and 16GB storage) to run apps without lag. The Vu GloLED TV runs the latest Google TV OS.

DIGISOL Systems Ltd. a leading provider of the Trusted Made In India Products and IT Networking Solutions expands its Made in India product folio by announcing the launch of DG-GR6821AC - Digisol XPON ONU 1200 Mbps Wi-Fi Router with 1 PON, 2 GE Port & 1 FXS Port. The newly launched - GR6821AC is an XPON ONU 1200 Mbps Dual Band Wireless Router designed for fulfilling FTTH triple play services for SOHO users. Digisol Made in India DG-GR6821AC (2 GE+1 FXS ) is an XPON device that supports extremely high wireless speeds of up to 1200 Mbps thanks to Dual-band technology. It’s designed for fulfilling FTTH triple play services for SOHO users. It is based on GPON and GEPON technology and is highly reliable and easy to maintain. NAT/firewall and L3 routing functions are supported.

TechnoBind Signed Partnership With Accops To Offer Its Digital Workspace Solutions

TechnoBind announced their partnership with Accops Systems, a leader in Digital Workspace technologies in India delivering secure remote access solutions to help businesses build a future-ready hybrid work infrastructure. This is the newest addition to TechnoBind’s alliances adding to their stack of technologies helping customers establish a secure and compliant Digital Workspace.

“Our partnership with Accops strengthens our offerings for customers who are looking to adapt to the new normal of hybrid work model with distributed workforces. Accops not only provides an integrated and comprehensive solution suite to help build a future-proof Digital Workspace from a technology standpoint, its commitment to the zero trust-based architecture and converged identity and access management makes the offering secure and compliant, reducing customers’ dependency on multiple vendors. At Technobind, our focus on the stack approach for the partners has helped them play a significantly bigger role at their customers’ end and Accops, we are confident will only strengthen the same,” comments Prashanth GJ, CEO at TechnoBind Solutions.

Redington Releases Q2 Financial Results, Reports 25% YoY Revenue Growth

Redington Limited announced its financial results for Q2FY23, which ended on September 30, 2022. The company has registered its highest ever quarterly revenue and operating profit. Global revenues grew by a healthy 25% YoY to Rs. 19,080 Crores and PAT of Rs. 387 Crores is a strong growth of 26%. Operating margin for the quarter has grown by 23% YoY. While the global PC industry declined 15% in shipments during the quarter, the company’s PC business grew by +23%. Its revenues from Cloud grew by 67% in this quarter.

Redington achieved record revenue and operating margin for the 2nd quarter of the year as continued investments in improving technology capabilities, building deeper partner relationships, making the breadth of offerings more comprehensive and in innovative business models begin to pay off. Besides being highest ever Q2, this is the highest ever half yearly growth since the company going public in 2007. Execution has been broad based with all operating regions –India, Middle East & Africa, Turkey and South Asia contributing to growth.

“In Q2FY23 we continued our transformation journey to shift towards a customer-choice omni-channel business model. By leveraging our core strengths of technology, innovation, and partnerships, we accelerated the adoption of next generation tech by businesses and consumers. We also strengthened our capabilities to accelerate cloud adoption across different sectors. 5G is expected to further open up new opportunities across enterprises, MSMEs, Startups and Consumers and our focus will be to enable wider access of such technologies by bridging the gap between innovation and adoption.” said Mr. Rajiv Srivastava, Managing Director, Redington Ltd

GajShield Infotech Successfully Hosted Channel Partner Meet In Karnataka

GajShield Infotech is one of the world’s most prominent network security solutions and data security providers for enterprises and businesses. GajShield’s data-first approach propels it to develop innovative applications, products, and services. It recently organised a grandiose channel partner meeting at The Fern Residency, Hubballi and Brew59, Belgaum. An awards ceremony was organised to recognise the outstanding partners from the previous year.

Mr. Sonit Jain, CEO, GajShield Infotech, said, “GajShield Infotech organises these channel partner meets to honour our many channel partners who have supported us over the years. We are thankful to the partners for taking the time out of their busy schedules, and we hope to scale new heights with our channel partners. Building positive relationships in business is one of the most important foundations for the success of GajShield Infotech. Our incentive program ensures that we have motivated and trustworthy channel partners who will go the additional mile to generate higher sales and grow our market reach. Our Channel partners provide us with valuable marketing and sales resources to help grow our business faster.”

Supertron Launches SSRDP-Supertron Empowerment Centre For Mobile Repairing Training

As the dawn of a new era begins, Sri Sri Ravi Shankar’s precious guidance and impeccable lessons on importance of emotional and physical wellbeing have inspired Mr. V.K. Bhandari, and influenced by Sri Sri and his philosophy Mr V. K. Bhandari wants bring in human values to society. V.K. Bhandari, CMD of Supertron has been focusing on supporting the underprivileged by providing education, health care and quality of life and also on spreading spiritual, ethical and human values since 2016.

The initiative was aimed to provide holistic training of skill and personality development which will give opportunities to youth to move into careers of their choice. After getting a remarkable success from the first batch of students Mr. Bhandari initiates a step forward in touching the lives of thousands of youth. Supertron join hands with SSRDP and formed the concept of a SSRDP-Supertron empowerment centre, to introduce a chain of mobile repairing training, computer training & soft skill development centres, spread across the different region

Iris Global Supplied 6 High Power

APC UPSs Worth Rs. 4.40 Crore to Its Partner

Iris Global has recently delivered its Partner - M/s Systems Group with supply of 6 APC (now Schneider Electric) High Power UPS systems for a US based Software Product Company in the city of Bengaluru.

Speaking to Newsman, Mr. Ratnakar Konte, Proprietor of Systems Group, a multi disciplinary product integration enterprise with Head office at Hyderabad said - “Iris has supplied us 6 Schneider UPS systems in range of 300,100 and 60KVA for our client for their new facility at Bengaluru. They also supplied Batteries from overseas.”

“System Group has been known in providing Power Solution, Iris fully supports them with the latest range of products. We also procured them Rocket brand Batteries from Vietnam for this order” said Mr Pankaj Dhingra, Sr. VP Iris Global Services.

Founder Chairman, Iris Global - Mr Sanjiv Krishen said, “We value our relation with System Group. They have been concentrating on capital components such as UPSs that forms the life line of any infrastructure. Previously they also had installed 3 large UPSs of 500 to 800 KVA for Data Centers at Hyderabad.

Mr Krishen said, “Iris is a partner friendly organization. We are always eager to help partners grow in newer business sectors like – Telecom, Education, Software, Tourism, Defense, Army and Security Surveillance where fast paced developments are happening in India. Iris Global has brands & products to serve any project that SIs Channel Partners are looking for.”

Rashi Peripherals And Lenovo Join Hands To Offer Data Center Solutions To Enterprise Customers

Rashi Peripherals Limited has partnered with Infrastructure Solutions Group (ISG), a server and storage division of Lenovo to offer data center solutions to enterprise customers. With this collaboration, the Company aims to expand its enterprise offering in the server and storage market and increase ISG’s accessibility in India.

We believe this association further strengthens the Enterprise server and storage portfolio of Rashi Peripherals. The Company aims to pitch the offerings to commercial enterprises, Cloud storage providers and customers in Higher Education and Research (HER), BFSI, Data Center and Media & entertainment industry.

Commenting on the tie-up, Mr. Keshav Choudhary, Director of Rashi Peripherals Limited, said, “This is an important brand collaboration in Rashi Peripherals’ enterprise business. Our goal is to provide bestperforming solutions with effective pricing. We seek to work with Lenovo to offer ISG solutions to channel partners and customers along with competitive pricing and low lead times making it possible to meet the demands of the market segments.”

Portronics Kronos X4 BT Calling Smartwatch

Portronics launches Kronos X4 — a new wearable where fashion meets fitness. The smartwatch boasts a premium metal body with large square HD display and other salient features such as Bluetooth Calling, Multiple Sports Modes, Health Monitoring, etc. This new smartwatch from Portronics is designed with great craftsmanship bearing a large, crisp, and vibrant 1.85” HD display encased in a premium square dial along with soft, skin-friendly silicone straps that promise high comfort for 24*7 use. To match any outfit you wear for the day, Kronos X4 comes with 100+ watch faces, so wrap it around your wrist and go out in style. The Portronics Kronos X4 is available in the market at a discounted price of INR 2,999

BoAt ‘Airdopes 100’ TWS Earbuds

boAt announces its latest TWS Bluetooth Earbuds Airdopes 100. The new earbuds feature superb aesthetics and are packed with the latest technologies such as ENx™, BEAST™, IWP™, and ASAP™ for incredible sound, superior calls and neverending battery life. Crafted with a premium design and shell, the pebble-shaped boAt Airdopes 100 is a pair of earbuds that are designed with a compact, and highly portable form factor. Designed with a unique shape for a snug fit, the buds use lightweight materials for comfortable all-day use. The Airdopes 100 are protected with an IPX4 water and sweat-resistant shield and will be available in three lavishing colors — Sapphire Blue, Opal Black, and Emerald Green to match any mood or style.

Bluei ‘Air Charger3 And Yolobuds’

Bluei has unveiled two new devices –Air Charge3 and Yolobuds – that are cut above the rest as the benchmark launches of 2022. Yolobuds from the house of Bluei promises nothing short of the most superior experience along with a playtime that never seems to end. It’s time to say goodbye to Tangled Wires, as Bluei announces its very stylish ‘Air’ Wireless Charging Pad. The 20W fast wireless charging supports all Android and iOS wireless charging devices. The charging pad charges much faster than the other alternatives in the market. With the Bluei Air Buds Mini Truly Wireless Bluetooth earbuds, can take calls, groove to your favourite music, or exercise to adrenaline-pumping hits. Yolobuds is equipped with 10 mm speaker drivers, these earbuds are powered by True Bass technology to offer an immersive audio experience.

Inbase Travel Friendly Powerbanks

In this fast-paced life where connectivity is the key to keeping up with things, advanced charging devices are the need of the hour. Keeping in mind the trend of wireless charging Inbase launches 3 new highcapacity travel-friendly devices. While the Inbase Style and Cruze Power bank are meant for those frequent travellers who need fast charging on-the-go, the Inbase Club Power bank is for those who want to keep their phone charged without the hassle of tangled wires. The Inbase Style, Inbase Cruze and Inbase Club Power bank are available in the market at an affordable price point of INR 1,899, INR 1,299, and INR 999 respectively, backed with a 1-year warranty.

Pebble Cosmos Prime Smartwatch

Pebble with its latest launchCosmos Prime smartwatch. The BT Calling timepiece comes with many firsts, like the segment’s largest Bezel-less edge-to-edge 1.91” display. Additionally, the GPS trajectory display tracks your geographical movements while working out whereas the reversible magnetic straps make it an effortless and trendy wearable. Average battery life of up to 5 days and more than 15 days of standby. Priced at Rs 3699 for a limited period, the smartwatches have just been launched on Amazon and Pebble’s website. The Advanced Calling is supported by Bluetooth 5.0 and compatible mic, keypad, speaker in the device. The one touch AI enabled Voice Assistant is IP 67 certified, hence water and dust proof.

Boult Audio TWS Earbuds

Boult Audio has recently made exclusive product additions to its True Wireless Stereo range of ear pods. The new X30 earbuds offer a whopping 40-hours battery life along with Lightning Boult super-fast charging, three equalizer modes, and two-color options – Blue and Warm Grey. The X50 earbuds are also equipped with a big battery power of 40 hours, boast of 45ms low latency Combat Mode for gaming, Quad Mic Environmental Noise Cancellation, and comes in two basic color options – Black & White. Both pairs of uniquely designed earbuds will be launched at a pocket-friendly price of just 999/- on the Boult Audio website, and X30 on Amazon. in, and X50 on Flipkart.com.

Elista MusiBar ELS Bar 6000

Soundbar

VingaJoy CHOTA BHEEM Wireless Powerbank

VingaJoy introduced its brand- new VingaJoy CHOTA BHEEM VB-SX10 wireless portable power bank in India, priced at Rs. 2,790 only. This power bank is Made in India and boasts of a powerful 10,000mAh battery capacity. The product features a sturdy design and is slim and sleek, making it extremely portable. Also, the LED Digital Battery Indicator shows how much power output the power bank is giving, thus keeping the users informed about the battery status. VingaJoy CHOTA BHEEM VB-SX10 comes with dual input charging ports (TypeC/V8) and an output charging port with 2.0A.

VingaJoy CHOTA BHEEM VB-SX10, 10000mAh Wireless Portable Power Bank comes in black colour and is priced at Rs. 2,790. It is available at all the leading retail stores.

Elista has launched its first soundbar - MusiBar ELS Bar 6000. With this launch, Elista aims to replicate the success it has seen with its range of Smart TVs, Powered by webOS TV and speakers. The MusiBar ELS Bar 6000 is the perfect companion to smart home products like a smart TV, offering a wide range of features that will make the consumer’s entertainment experience richer than ever. Elista has already been a favourite brand among Indian customers who want a high-quality entertainment experience. With the MusiBar ELS Bar 6000’s 60W output with a digital amplifier, high quality audio has been taken care of. The soundbar also comes with a premium shiny design that will also add to the premium feel that users seek in their entertainment setup.

f MOBILITY CORNER

Noise Wireless Headphone

Noise has announced the launch of Noise Two Headphones as a step towards expanding its wireless BT headphones allowing consumers to completely immerse themselves in their listening. Powered to impress, the entry-level BT headphones are ideal for people looking for a powerpacked audio device and a stylish fashion accessory in one. They offer a captivating and comfortable experience making them a suitable companion for your morning run or walk. The over-ear headphones come equipped with a 50hour playtime along with low latency up to 40ms for an uninterrupted audio experience. Equipped with Dual pairing, the headphones are easy to use and pair, making them the ideal companion for users on the go. The Bluetooth 5.3 supports a fast and stable connection and enables uninterrupted and seamless BT calling experience with its in-built speaker and microphone.

Gizmore Glow Luxe Smartwatch

Gizmore has expanded its smartwatch line up with the new flagship AMOLED smartwatch, the Gizmore Glow Luxe. The “Classic, Yet Smart” Gizmore Glow Luxe smartwatch comes with a stunning 1.32-inch circular Full Touch HD AMOLED display with 500 NITS of peak brightness with 390 x 390 pix resolution dispaly, ensuring that users can see everything in detail in the brightest of environments. The display is enclosed in a Zync-Alloy casing, which not only enhances the premium look and feel of the Glow Luxe but offers a sturdy as well as lightweight build. There is also IP67 water resistance on the Glow Luxe for enhanced protection which allows users to easily step out in the rain or wear the smartwatch while playing their favourite sport. The Gizmore Glow Luxe will be available across offline stores and on Flipkart and Gizmore’s official website at Rs 3,499.

SWOTT Neckon 101 Bluetooth Neckband

SWOTT has expanded its presence in the Bluetooth Neckband segment by launching an all new “Neckon -101” Bluetooth Neckband. The launch of this new neckband unravels in two different colors- Dark Blue and Black, designed to fit perfectly in your ears. The newly launched Bluetooth Neckband offers stunning HD Stereo Sound, with revolutionary bass and booming sound. Specifically designed keeping skin sensitivity in mind, it is crafted with soft, silicone material that does not irritate the skin and is wearable for long hours. A reinforced design with IPX7 rating makes which makes the neckband sweat-proof and making it an ideal for your workouts, jogs, runs, and sports sessions and make sure it goes uninterrupted and irritation-free. SWOTT Neckon 101 is available in Black and Dark Blue Color at an introductory price of INR 599/- on Amazon.in and on their website.

U&I Fast

Charger

& Powerbank

Kingston Demonstrated Its Innovative Products At TVPA’s Digi Media Exhibition 2022

To bolster its footprint in South India, Kingston Technology showcased its compelling range of products for photographers and videographers at TVPA’s Digi Media Exhibition 2022 from 14th-16th October 2022 in Chennai. The mega photo and video imaging exhibition, organized by Tamil Nadu Video and Photographers Association, aims at connecting the companies with Photography enthusiasts in South India. As the world’s

leading storage and memory brand, Kingston exhibited some of its best-in-class products for Photography afficionados like Kingston XS2000 External SSD, Kingston Canvas Go Plus, Kingston Canvas React Plus, Kingston Workflow Station and more. Now photography lovers visiting the exhibition can buy any of the products mentioned and get limited edition Kingston gifts absolutely free.

Lenovo India On Boards Sumati Sahgal as Head of Tablets and Smart Devices

Lenovo announced the appointment of Sumati Sahgal as the Head of Tablets and Smart Devices for Lenovo India. Based in Mumbai, she will spearhead the functions across smart devices, and commercial and consumer tablet segment. Sumati brings in over 18 years of professional work experience across multiple domains. In her last assignment with Lenovo, Sumati has been

leading the Consumer VAS (Visuals, Accessories, and Services) business for the last 2 years. Prior to this, she successfully headed the regional operations for West for the Consumer portfolio. Prior to Lenovo, Sumati has also worked in diverse sales and marketing roles across telecom (Airtel) and banking (HSBC) sectors.

Cisco Retains No. 1 Position in Indian Ethernet Switch Market with 51.1% Market Share

India’s networking market which includes Ethernet Switch, Routers, and WLAN segments witnessed a 2.9% year-over-year (YoY) growth in terms of vendor revenues during 2Q22 (Apr-Jun), according to International Data Corporation (IDC). Vendors continue to battle chip shortages which is extending the lead times. Though the delays are starting to get rationalized in the wireless segment, the shortages in the switching

segment continue to worsen, specifically in the access and distribution layer. According to IDC’s Worldwide Quarterly Ethernet Switch Tracker, the 2Q22 Ethernet Switch market in India stood at USD 157 million (by vendor revenue) registering a strong YoY growth of 6.4%. Cisco continued to lead the Ethernet Switch market with a 51.1% share during 2Q22, followed by Arista and Hewlett Packard Enterprise (HPE).

Lenovo Maintains No. 1 Position In Global PC Market With 25.2% Market Share

Worldwide PC shipments totaled 68 million units in the third quarter of 2022, a 19.5% decrease from the third quarter of 2021, according to preliminary results by Gartner, Inc. This is the steepest market decline since Gartner began tracking the PC market in the mid-1990s and the fourth consecutive quarter of year-over-year decline. The top three vendors in the worldwide PC market remained unchanged in the third quarter of 2022,

with Lenovo maintaining the No. 1 spot in shipments with 25.2% market share. Lenovo gained market share compared to a year ago, although shipments declined year-over-year. While the company’s overall shipments were down in all regions except Canada, the EMEA desktop market saw growth, fueled by production beginning in Lenovo’s first in-house manufacturing facility in Europe which opened in Hungary in June 2022.

Indian IT Spending to Grow by 13.8% In 2022: IDC

According to the latest data released by IDC’s Worldwide Black Book: Live Edition, Indian IT spending will grow by 13.8% in 2022 down from 25.3% in 2021. IT spending includes spending on hardware, software, and IT services excluding telecom spending, business services, and some emerging technologies, which are included in the ICT Spending taxonomy. The overall drop

in IT spending growth considers the recovery sentiment pervasive in Q1 2022 and the drag due to the weakening economic scenario in Q2 2022 onwards. The contraction in IT spending is due to reduced consumer technology spending. Enterprise technology spending is stable as enterprises continue to protect their budgets and are managing by reallocating resources to needed items.

Government Plans to Set Up 100 5G Labs in India

After the historic launch of 5G services in India, Union Minister for Communications, Electronics & Information Technology Ashwini Vaishnaw said the Indian Government is going to set up 100 5G labs across the country. He was speaking on Day 2 of the 6th edition of Asia’s largest technology exhibition India Mobile Congress (IMC 2022) at Pragati Maidan in Delhi. The Minister also invited comments for the draft of the Indian Telecommunication Bill, 2022. He added Government is working significantly

towards simplifying the license regime for all telecom players and urged the telecom industry to convert a minimum 12 of these labs into incubators to train students, promote innovation, research and experiment. The 2nd day of the ongoing edition was also graced by the presence of Union Commerce and Industry Minister Piyush Goyal who visited the exhibition and lauded efforts of researchers, private organisations, startups and others.

Imagine Marketing (BoAt) Becomes 2nd Biggest Earwear Brand Globally

Imagine Marketing, the parent company of boAt is now ranked #2 in the earwear market as per the leading market research and advisory firm International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker Q2CY2022. The brand now commands 10% market share by volume (up from 4% in Q1 CY22) on the back of strong growth rate (65% Q2CY22 over Q2CY21). The brand has a wide portfolio of well-designed,

indigenized, and distinctive lifestyle-oriented products offered at attractive prices. Among the top 5 global earwear brands, Imagine Marketing is one of the fastest growing companies in 2Q22 with a positive Y-O-Y growth of +64.8%. Imagine Marketing leads the neckband category for 8 straight quarters, capturing 25% market share globally.

With the market size predicted to reach nearly ~$1.3 trillion by 2030, Metaverse, today is one of the fast-growing technological domains. To discuss the future business opportunities and innovations in the Metaverse ecosystem, eminent industry leaders and stakeholders convened at the first-of-its-kind Metaverse Conclave, organized by Meity - NASSCOM Centre of Excellence, in association with K-Tech. The event also witnessed the launch of the ‘Metaverse: Entering Into a New Reality’ report, which highlights the development stages of the metaverse ecosystem, its challenges and future business opportunities. The report also elaborates on the current state of the market, important milestones, and players in the Metaverse universe, showcasing key use cases and industry case studies.

RDP Workstations Pvt Ltd, in another first has announced that its products will henceforth carry a 5 year onsite warranty. Mr. Rajesh Mallampalli, Vice President Sales RDP said - “Initially when we launched our products, RDP’s Authorized Partners were providing warranty on their own by not considering RDP actual onsite warranty charges in the process of winning the bids. This concern was raised by all our partners in regular monthly partners meet programs and we took their inputs and worked very hard on improving our after sales Ticketing systems, Support SLA’s, Measuring quality & quantity of the support calls and Feedback mechanism to improve the customer experience with NPS- Net Promoter Score, CSATCustomer Satisfaction / DSAT- Customer Dissatisfaction and finally we announced 5 years On-site warranty for all our products by default” said Mallampalli

Metaverse Market Size to Reach USD 1.3 Trillion by 2030

AMD

Introduces

4th Gen AMD EPYC Processors

At the “together we advance_data centers” event, AMD announced the general availability of the 4th Gen AMD EPYC™ processors; with unmatched performance for critical workloads across cloud, enterprise and high performance computing. The 4th Gen AMD EPYC processors bring next-generation architecture,

technology, and features to the modern data center. Built on the “Zen 4” core, the highest performance core ever from AMD, the processors deliver leadership performance, energy efficiency and help customers accelerate data center modernization for greater application throughput and more actionable insights.

Paytm Reports 74% YoY Revenue Growth In Latest Financial Results For Q2FY23

Paytm continues to strengthen all its businesses with strong revenue growth. The company has reported a 76% year-on-year (YoY) growth in revenue to Rs 1,914 crore and sharp improvement of 61% YoY in EBITDA before ESOP cost by Rs 259 crore. Also, it has registered an 11% QoQ reduction in its net loss for Q2FY23. The company identified its revenue drivers to be growth in

loan disbursements, continued growth in the merchant subscription base leading to increase in subscription and MDR revenues, and increase in payment gateway revenue driven by higher GMV in online business, primarily ecommerce. This was achieved without any UPI incentive during the quarter. On a QoQ basis, revenues grew 14%.

Over four decades old, Videotex International is the first company in India to become webOS Hub ODM in 2021, with the introduction of webOS Hub 2.0; Videotex has now become the strategic ODM partner of webOS Hub. Videotex has already onboarded over 15 leading smart TV brands which includes Lloyd, BPL, Hyundai, Akai,

Vise, Daiwa, Compaq and others for manufacturing TVs operated with webOS Hub. Since the time, Videotex began manufacturing webOS solution; the OS has been a game changer in the Indian television industry. The company started ODM solutions for one brand in India and successfully onboarded over 15 brands today.

Barracuda Reveals Huge Spike In Cyber Attacks During Vacation Months

“At Zoho, we have always believed that technologists should practice more humility,” said Sridhar Vembu, CEO and Co-founder, Zoho Corp. on the sidelines of Zoholics India, the company’s annual user conference. The company, known for its prudent spendings, has surpassed USD 1 billion in revenue, with India leading the growth. India’s annual revenue increased by 77% in 2021. The Chennai-headquartered global technology company, also announced today that it plans to open 100 network PoPs (point of presence) around the world in the next five years for providing users with faster network, and also double investment for technologies such as blockchain and AI (artificial intelligence).

The latest threat insight from Barracuda, a trusted partner and leading provider of cloud-first security solutions, reveals that between June and September 2022, the top threats were successful Microsoft 365 logins from a suspicious country, accounting for 40% of attacks from suspicious countries. Followed by communication from the network to a known dangerous IP address (15% of attacks), and brute force user authentication attempts (10%). The research shows the severity of the attacks has witnessed a huge spike as 1 out of 5 (96,428) attacks were highly critical and reported between June to September 2022 as compared to 1 out of 80 (17,500) in January 2022. Experts at Barracuda analysed 4,76,994 threat alarms from June to September out of which 20% amounted to 96,428 were alerted and urged to take remedial actions.

Videotex International Becomes Strategic ODM Partner For WebOS Hub

Zoho Crosses $1 Billion In Revenue, Announced New R&D Investments