COVER STORY-CHANNEL
BRAND SUPPORT HAS BEEN REALLY COMMENDABLE: CHANNEL One thing which we all agree that traditional partners have really clapped the brands efforts during the lockdown. Though channel saw toughest time in the history of their business during both lockdowns, but brands successfully managed to support partners on all front.
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VENDOR SUPPORT The distribution houses are seeking the best possible support from their vendors to meet the market demand and fulfill the orders. Commented about the support they are getting from vendors, Rajesh Goenka, Director, Sales & Marketing, RP tech India said, “While there is a global shortage of stocks, vendors are doing their best to get 32
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maximum stock allocation for India. Even if we do may not get 100 allocations, we are garnering reasonable stock to fulfil technology needs of Indian customers.” “The support from our vendors is excellent, we have better understanding with every vendor on the stocking norms which is always in sync with market demand and this help us in keeping our Supply Chain Management (SCM) smooth. Likewise we have base margins understanding with every vendor while signing our distribution
agreement. We plan our SCM & pricing structure periodically so that base margin is taken care off,” said by Ketan Patel, Chairman and Managing Director, Creative Peripherals. “TAG have been quite fortunate to have Vendors like GALAX, TEAMGROUP, FRACTAL who has been very much supportive toward us and our channel partners during www.digitalterminal.in
