Digital Trip Module Glossary 2016
Table of Contents Technology included in all packages
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Live Flight Search
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eVolve Content Management System Live Accommodation Search
Live Dynamic Packaging Search Live Package Holiday Search Live Car Hire Search Live Transfer Search
Search by Accommodation Name Search by Flight Operator Inline Search Results
Results – Last Viewed/Search Advanced Filter Options Travel Extras
Advanced Sorting Options Flight Routing
Supplier Management
Rules Management/Business Rules Order Management
Advanced Order Management/Online Balance Payments Voucher Promotional Codes View My Bookings Enquiry Form Monolith
Advanced CRM Solution
Dynamic Offers/Offer Boxes Deep Link Builder FAQs
Language Dictionary (Single language websites) Geo Database
Multilingual RSS Reader
5 8 9
11 12 13 14 15 16
17 17 18 19 19 20 21 22 23 24 25 26 26 27 29 30 31 32 33 35
Live Statistics
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Custom News Feeds
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Mobile Branding
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Weather Module XML Sitemaps Site Branding
Theme Manager RSS Feed
Channel Builder – Microsites in your Website Search Box Metro Grid
Site Banners
Testimonials Slider
Multiple Menu Options and Mega Menu
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37 39 40 41 42 43 44 45 46 47
File and Image Manager/Editor
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Bigfoot
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Social Bookmarking
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Front End Editing Tools
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Site Branding and Pages/SEO Settings
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Page Module Editing
Page Language Dictionary
View in CMS/Submit a Ticket/Logout Search Result Information
51 53 53 54
New Technologies
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Testimonials Slider
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Self Help CMS Guide Bigfoot
55 57
Advanced Web Design and Site Branding Tools
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Advanced Site Branding
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Advanced Theme Manager
Personalised Web E-Brochure Cruise
58 60 61
Cruise Live Search & Book Platform
61
Villa
67
Villa Booking Platform E-Commerce
67 71
Any Extra
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Insurance Module
73
Invoice Creator
Rewards/Points System Order Handoff API
Multi Payments Basket
72 74 75 75
B2B Tools
76
Agent Desktop
78
Advanced Agents
76
Mobile
80
GDS
81
Multi-Leg Flights
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Advanced Mobile Platform
GDS Integration
Multi-Leg Flgiths and Dynamic Packaging
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81 82
Marketing and Communication
83
SMS Integration
83
Trigger Emails
Sales Agent Quotation System (Agent Toolbar) Travel E-Document Manager
83 84 85
Advanced Features
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Advanced Affiliate System
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Booking Queue
Clone Packages
Customer Reviews Customer Hot List
Dynamic Packaging with Flexibility Dynamic Landing Pages Inspirator
Virtual Travel Assistant Localisation
86 88 89 90 91 92 93 94 95
Full Multi-Lingual CMS Upgrade
95
Currency Converter
96
Multi-Currency Geo IP
95 96
Destination/Hotel Content
97
Custom Destination Content
98
ArrivalGuides
GIATA Multi-Lingual Hotel Content Leonardo HD Image Content
97 98 98
Technology included in all packages
eVolve Content Management System eVolve, our Content Management System (CMS) is an easy-to-use interface which gives you complete control over your website. eVolve enables you to easily manage an extensive range of features from the look and feel of your website to pricing, sales reports and order processing. All your modules and their settings are easily navigable from here too. Where other CMS systems can be complicated, eVolve is intuitive and streamlines your workflow so that you can focus less on back-end operations and more on your customers.
From the dashboard you can navigate the eVolve CMS and manage all your modules either via the menu tiles or the site navigation panel on the left.
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Live Flight Search Your website will always display up-to-date, lightning-fast flight searches with our powerful inline search technology. Digital Trip expands your reach by connecting with over 900 airlines including the flagship and low cost carriers. We integrate either through direct or aggregator XML feeds (including GDS and Consolidators). Alternatively, you can make your own flights searchable alongside XML fed integrations when using the Flight-Bank found in the Inventory Management Suite. The Slim Search module is an example of one of the search box layouts available. There multiple filters to select from in addition to basic flight information prior to the search.
Search results can be displayed in different formats and the flight search page is extremely customisable. Displayed below is the full-width layout with a full-width flight grid. In this example the filters are displayed horizontally. There is also the option to have an embedded Google Map that shows the point-to-point route.
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Below is an example of how the website administer is able to change the search settings and search page layout from the CMS by adding and editing modules on the flight search page. You can also choose whether to have different modules on your mobile website, how many results each page shows and much more.
Search page module settings in the CMS.
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Live Accommodation Search Similarly to Live Flight Search, there are multiple Live Accommodation Search page layouts. Powerful inline search technology gives fast results from more than 800,000 hotels, villas and apartments either integrated direct or through aggregators via XML feed. Alternatively, you can make your own room inventory searchable alongside XML fed integrations when using the Bed-Bank found in the Inventory Management Suite.
Every Search box enables the user to apply board basis and star rating filters to their search results. This example uses the Slim Search module.
You can change the results module on the search page to a dynamic view. This gives website users the option to instantly select different layouts direct from the results page and the filter options are to the left (shown below). Like the Live Flight Search, there are lots of detailed changes that can be made from the module settings such as changing between metric and imperial distance units.
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Live Dynamic Packaging Search Live Dynamic Packaging is the fastest and easiest way for website users to book their custom travel itinerary and any extras in just a few clicks. Dynamic Packaging is ability for the website user to book their flights, as well as accommodation and any applicable extras in one booking journey. Once added to the basket, the final price is totalled and processed as a single order. Inline search technology always creates compatible results fast and accurately. The administrator will find all the usual tools we offer to customise the search page mentioned in the Live Flight and Accommodation Search sections.
There are two ways to perform the Dynamic Packaging Search – this is the ‘split view’…
When the website user searches for package deals the first element of the package to select is the flight.
The second element to select is the accommodation. The filters will change appropriately to suit accommodation results.
It is at your discretion whether to show the price breakdown of the flight cost per person and room cost per person, or, just the total price per person.
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…this is the second way to display a Dynamic Packaging Search - ‘combined view’… After the search, the customer will select accommodation and flights at the same time. The flights displayed are always the most price competitive, however, the customer has the option of choosing alternative flights. When the customer selects this option they receive a price difference comparison.
The ‘View Pricing’ button is for agents and administrators only. It will display the suppliers for the accommodation and paired flight, the nett price, sale price and whether there are any pricing rules/mark ups applied.
The Live Dynamic Packaging Search works great alongside the Dynamic Packaging with Flexibility module to satisfy the most price-driven customers. See the Advanced Features Pack.
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Live Package Holiday Search The Live Package Holiday Search combines flights and accommodation in search results to give your customers an average overall cost. In other words, Digital Trip’s technology does all the legwork. It is also possible for any specialist package operators to have their results shown here.
This is the search criteria that the user receives when selecting ‘Package Holidays’ from the ‘Pop Out’ style search box.
This is how the results are displayed. The user can utilise further filters and sort the results to suit their preference.
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Live Car Hire Search The search box layouts all support the Live Car Hire Search feature. If not already found in the search box you can go into the homepage settings in Manage Pages. Edit the search module to enable the Car Hire tab. You can click and drag to rearrange tabs as well as search specific settings. Car hire data is fetched through our direct XML feeds with suppliers to ensure the prices and policies are always up-to-date.
The pickup place and time, as well as the drop of time and traveller age are required fields.
Car hire search results are listed as shown (left). By clicking more information, you will be shown charges for accessories. cover description and other policy details. It will ask for the age of the traveller before purchase. The option to purchase car hire will also appear at the
basket stage of flight and package products so the customer is always presented with the option.
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Live Transfer Search Transfers can be purchased as a standalone product through a dedicated search option. Our Live Transfer Search also works via XML fed integrations between direct suppliers. Purchasable transfers also appear at the basket stage as an optional extra to accommodation and package products so the
customer is always presented it as an option.
The user narrows the search for an outbound and return transfer to and from the airport/resort, as well as the pickup times. To dismiss any concerns about late arrivals and miscommunication the flight numbers must also be entered before purchase.
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Search by Accommodation Name If the customer knows the name of the hotel they are looking for they can search for that particular hotel.
As with any search tab, you can change the search module settings found in the homepage under the Manage Pages dropdown.
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Search by Flight Operator The user can search for a particular airline in any of the search bar layouts.
This example uses the Slim Search module.
The list of Airlines that appears in the dropdown is customisable with the ‘Show in airline filter’ option in the CMS.
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Inline Search Results Inline search is a technology we built into our search process. It works by providing results from the suppliers that return results the fastest. That means that whilst the search is still being conducted, the user can view and select options as they appear. With this capability your search will always return results faster than your competitors.
Here is an example of a flight search using inline search technology. As this search is being conducted the user can scroll down to view the flights options that have returned
Inline search also allows you extra control over your suppliers. You can choose how fast each supplier must return results by setting a search timeout.
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Results – Last Viewed/Search You can add the ‘Last Searches’ module to any page and anywhere on that page (homepage recommended) and it will display as shown below.
The module is totally customisable in the module settings. You can choose how many results appear, the header text and for how many days it will remember previous searches.
Advanced Filter Options Advanced Filters is a comprehensive tool that can narrow the search through any deduction criteria necessary so the user can make either vague, or very specific searches. The filters are dynamic meaning that the filters that show, and their parameters, are dependent on the search type and the results that display. A Location Slider is also included. This allows customers to filter their searches by radial distance about the origin of their search. It works alongside the interactive Google Map built into the results page (below).
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Travel Extras Adding travel extras has never been simpler with total functionality for the user in the basket page. Every available extra is presented to them whether they are booking a cruise, dynamic package or standalone accommodation.
Here is an example basket page. Note that the user selects the extra type which then provides the relevant options (adding airport parking in this instance). The order breakdown will update automatically without having to refresh the page.
Whether you offer your own travel insurance, or policies through one of our integrated insurance suppliers, then the option to add insurance would appear here. In addition, if you have our Inventory Management Suite (or any individual modules within), all the optional extras you create will populate here.
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Advanced Sorting Options Your customers can rank search results by elements relevant to the search type (e.g. Star Rating for hotels, Airline for flights).
Flight Routing With flight aggregator and GDS integrations it is important to narrow which aggregators and which GDS systems are used for particular route searches. For instance, no Low Cost Carriers fly from London to New York, so for this route the administrator can ensure only the relevant aggregators and GDSs for that particular flight are searched. This is especially useful for improving the ‘look-to-book’ ratio which may incur a cost on some aggregators and GDSs. The Flight Routing settings are found in the CMS. Use the Airport IATA Codes in the route fields and only check the relevant threads. You can add as many rows as you like. Don’t forget to publish the changes!
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Supplier Management Supplier Management is where you can manage your suppliers. You can request to add operators at any time providing you have the credentials. You can access the settings of individual suppliers and add notes/T&Cs/Commission information in relation to your contract with the supplier as well as see an overview of the Rules you’ve set (See Rules Management).
This is the Supplier Management overview page.
When you access the settings you have the ability to set detailed preferences for each supplier as well as keep notes for internal reference.
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Rules Management/Business Rules Providing you have added the effected suppliers, you are now able to edit rules (mark-up). These can be as general or specific as you like. You can set a blanket rule for all your products for a mark-up or discount on a percentage or fixed value basis. You can also make rules that apply to specific affiliate sites, date ranges, product types and price ranges. E.g. If you want to apply a 3% extra mark-up to Supplier X’s 4 star properties between 1st-10th January 2017 within £100-£200 per room per night, then this is also possible. Flights mark-ups can also be this specific and can even apply to particular routes and fare types. You can also set rule priorities so you can manage your mark-ups easily and prevent overlapping mark-ups.
This is an example of setting a particular rule. The options on these settings are extensive so these images are not indicative of all the functionality.
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Order Management The Order Management module gives you oversite of all the orders going through the CMS, even the affiliate orders. You can easily identify which order you are looking for with a specific search filter at the top right, as well as see cancelled orders and orders in the basket. The Order Management overview is easy to use. You can see colour a coded status, filter results and search for specific reference numbers that feature in the customer’s booking and order confirmation.
To see further booking details you can view the order… There are numerous actions an administrator can take based on the status of the order as well as viewing payment details and customer details, such as: •
Fraud checks with our secure payments partner, Trustev. (The admin can override suspicious payments).
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Manual order confirmation
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Adding staff notes and products to the order
The fields in the order view are extensive so this image is not indicative of all the functionality.
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Advanced Order Management/Online Balance Payments In addition to the Order Management module you will also receive the Advanced Order Management and Online Balance Payment modules. These add an extra dimension of functionality for both yourself and the booker. On the CMS side it enables the administrator to add products to each booking manually (useful if the booker changes their mind and wants an optional extra), add paid-for products, cancel orders or delete products. The Online Balance Payments module enables the booker to make balance payments on their ‘My Booking’ page and print their confirmation upon request from their member’s page on the website. You can add accommodation, flights and transfers as well as custom products.
Paid-for products can also be entered. This is useful for when a customer is paying separately i.e. Payment after the deposit. This can be paid in any form (Gift Card/Cash/Card).
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Voucher Promotional Codes The Voucher Promotional Codes module allows your customers to enter a voucher code at the payment stage. You have total control over how the discount affects the final price, to which products they apply and to who can apply them.
From the CMS, you have total control over the parameters of the voucher.
The customer will be prompted to enter a voucher code at the payment stage. The value of the voucher will appear in the order total.
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View My Bookings The View My Bookings module enables customers to view their bookings, quotes, previous searches and manage their reward credit in detail. They can also edit their personal information
By viewing a booking, the customer is able to carry out online balance payments and view their booking confirmation.
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Enquiry Form Customers usually have questions about a product before they book. You can put an enquiry form on any page.
You can change the header and set a separate email address to receive enquiries.
The enquiry form appears as above on the website (site branding may differ).
If the customer has made a search, you can replicate this search by requesting the Web Reference and entering it into the Enquiry Viewer.
Monolith Monolith is a deduping tool that prevents duplicate hotels returning in the accommodation search. It seamlessly integrates into your site and uses the name of the hotel as the variable. Monolith will always leave the most price competitive option.
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Advanced CRM Solution There is a section in your CMS dedicated to all your member accounts. Here you have control over the creation of new members, detailed settings management and activity oversight for each member and the ability to create companies/branches (useful for those that use our Advanced Affiliate System found in the Advanced Features Pack).
The CRM dashboard shows a list of all the registered members on the site alongside basic activity and status information. There are filters to search for particular members quickly as well as an export (CSV/XLS) function.
When creating a member, you can specify whether they are linked with an affiliate, company or branch in addition to their personal information and login details (shown below).
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Once a member has been created their profile can be viewed and edited in much greater detail.
View/Edit Profile – Here you can add more personal details, link their social media and upload a profile picture. Agent Settings – You can link a member to an affiliate site. Useful for those that utilise the Advanced Affiliate System in the Advanced Features pack. You can also create and assign credit limits here. Each credit statement shows the orders placed, payments made and created date. Notes – Here you can add notes to the member for future reference. Travel Management – You can add FOID (Form of Identification) details here and link members together. Security – Here you can assign the security level of each member. It is easy to remove and assign permissions. You can also disable memberships. Newsletters – You can check which newsletters the member has signed up to and opt them in/out from newsletters here. Enquiries – Lists the enquiries submitted by this member. Orders - You get an overview of all the orders this member has placed. Clicking the order reference will take you straight to Order Management. Quotes – Here you can see the quotes that have previously been sent. Selecting one will take you to the quote in more detail in the Agent Desktop. Points – This is where you assign reward points (credits). You can see and approve all of the purchases made that include points. Searches – This is an overview of all the searches this member has made on the site. As well as a small summary you can click the Web Reference and you will be directed to the enquiry in the Enquiry Viewer.
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Dynamic Offers/Offer Boxes Offer boxes allow you to showcase particular offers on your site. There are multiple layout options for each box. Here are just a few examples off offer box layouts.
Dynamic offer boxes generate offers by filtering from the pool of suppliers within a set criteria. So if you are looking for 3* hotels in Paris between ÂŁ100-150 per night then suitable offers will be randomly selected. You can decide how often the offers refresh and which product types are offered. Selecting an offer will recreate a search for the user under the same criteria. The user ends on the appropriate results page.
Custom Offer boxes have a similar appearance, however, they allow to total control over the offers that appear. Once you create a custom offer of any product type then you can add this into an offer box module to display on your site. With custom offers you have total control over the pricing model, description and availability. Selecting an offer will take the user to the product landing page. Our bank tools, found in the Inventory Management Suite, are also compatible with custom and dynamic offer boxes.
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Deep Link Builder Deep links are much more functional than normal search URLs as they do not expire. Normal search URLs expire after a certain session period to ensure the results refresh (after 20 minutes recommended).
You can easily create a link to any product type‌
Once the parameters are set you can share this link however you like and it will always produce valid search results.
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FAQs Frequently asked questions is an important page to website users searching for travel products. You can create FAQ categories in the CMS (e.g. Travel Insurance). Within each category you can create as many answered questions as you like. The answer boxes are HTML and the order of categories and the questions within are changeable.
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Language Dictionary (Single language websites) Certain text in your site (such as header, footer, button and form text) is coded into your website. However, you are able to change the pre-set text in the Language Dictionary. The Language Dictionary gives you the flexibility to manually change every piece of text on your site.
The Language Dictionary gives you the flexibility to manually change every piece of text on your site.
This tool is very useful for those that take advantage of our Full Multi-Lingual CMS Upgrade found in our Localisation Pack as the text changes dependant on the language the site is set in.
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Geo Database The Geo Database allows you to take control of your destination content and populate destination pages on your website with all the information your customers would want. This includes content at all hierarchies from continent, country, region, city and accommodation as well as attraction level. In the CMS you have access a ‘GeoTree’ which can be used to access all the destination hierarchies available in your site. You can choose a particular destination, at any level, and add as much or as little content as you want. You can add media content, interactive maps, the live weather module and travel tips. Each destination can be SEO optimised and link to Tripadvisor.
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The user will see rich content at every level (World, Continent, Country etc.). Once the user reaches the City level the search box for that particular area will appear. The information at each level is always relevant, for instance, it is at city level that ‘excursions’ and ‘nightlife’ options will appear (if they have been created). If you have ArrivalGuides integration, the city level content is populated automatically (see Destination/Hotel Content).
*We recommend you use the Destination/Hotel Content Pack in conjunction with the Geo Database for rich, new content.
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Multilingual RSS Reader Easily manage multiple language versions of your RSS feeds and have them in the language of your choice, allowing you to keep the language consistent across your website.
Live Statistics The Live Statistics are displayed on your CMS dashboard below the menu tiles. Live data in graphical and tabular form is constantly updated and acts as an overview of your website’s performance. You are presented with a clear breakdown of your recent orders, user behaviour and membership activity.
Clicking ‘See more…’ will take you to the relevant page with total visibility.
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Weather Module Display the weather forecast on any page, including the current weather on your search result pages. We provide syndicated content for complete global weather coverage including sophisticated weather forecasts, covering over 70,000 locations worldwide. The module can be displayed in multiple layouts.
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Custom News Feeds You can create news feeds with our Custom News Feeds module. In the CMS you can create news articles, decide when they appear, save them as drafts and SEO optimise the content. The content is in a HTML box so you can add media. Once a news article has been published it will appear in the module on whichever pages you decide to display it. You can also have a dedicated News page. It’s easy to create content rich articles.
You can display your news on any page in a newsreel format.
XML Sitemaps Ensuring your website is listed as high as possible on search engines is vital. The XML sitemaps module auto-generates a search engine friendly sitemap and notifies search engine crawling software of any changes to your websites content. In the CMS you can even prioritise which pages search engine should crawl in greater detail to ensure all the relevant content on your site is crawled, and all the irrelevant content is left alone. Our CMS has SEO guidelines, alerts and tests that Google can understand the content. You can health check your site further through integrated online tools such as Google Webmaster and monitor traffic behaviour Google Analytics.
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Mobile Branding You can easily edit the look and feel of your mobile website through the Site Branding Wizard on the CMS.
You are given the freedom to change the colours of every aspect in the mobile site, the logo and other icons.
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Site Branding After you receive your website design you are still in control of the look, feel and content of your site. The Site Branding Wizard doesn’t require any coding skills. The format changes will be implemented throughout your site. You can also change your website details such as logo, accepted payment methods and contact information. If you decide you preferred the original design you can always restore to original and make restorable backups at any time.
*The Advanced Site Branding settings can change even small details of your pages. For instance, the thickness, style and colour of button bordering. You will be able to change the website to look and feel exactly how you envisage. It is also capable of branding all the details in the booking flow pages. Your site will be branded accurately throughout. (See the Advanced Web Design and Site Branding Tools).
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The above images illustrate the flexibility of the site branding module.
Theme Manager You can easily create a new theme for your site. You can choose which pages the theme applies to. When changing the theme you have the same options as the in the Site Branding Wizard (you can still change the logo and contact details!). Once you’ve created a theme you can save it as a pre-set to use it later. Theme Manager is great for temporary themed pages (E.g., Rio Olympics Special Offers).
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RSS Feed RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed. You can display a relevant RSS Feed module one any page in your site.
The RSS Display module is customisable.
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Channel Builder – Microsites in your Website The Channel Builder allows you to highlight your business’ specialities and promote them in a microsite without your main website. You have the option to include the microsites within your main navigation or use a separate URL to drive traffic to the channel. A microsite would typically include: • Brief description, i.e. Caribbean Specialist • Travel search box, pre-populated with relevant search options • Key imagery and videos • Live destination weather • Special offers, flights, accommodation and holidays • FAQ’s help guides and much more • Specialist phone number, ensuring the customer speaks to the right person every time
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Search Box There a multiple search box layouts, each with their own customisation settings. Search boxes can also be positioned at different heights on the full width site banner (if applied). The search field defaults can also be set, as well as which fields and tabs are present and the particular wording used.
Above are two example layouts. Within the Site Branding Wizard you can edit the colour and transparency as well as other detailed aspects of the search box branding.
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Metro Grid The Metro Grid is an advanced banner – you can have up to 5 clickable banners showcased on your website to direct customers to different pages or particular offers. You can choose from 3 layouts and the information displayed. This looks great on the homepage. Users can easily navigate in the direction of the type of travel they are looking for, or just use it for inspiration.
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Site Banners Site banners can be placed anywhere on your page layouts. They are simple to create through the CMS. You select the banner content and choose whether to link it to another page, or external website. Multiple images can be added to create a rotating banner. Some banners can also follow the user as they navigate down the page, or be kept static.
Banners can be placed at the same level as the full width site banner and search box layouts.
There are multiple banner layouts. 45
Testimonials Slider A Testimonials Slider Module can be added to any page. Administrators can edit the testimonials module in the CMS. The module is totally customisable with colours, banners and the number of testimonials all changeable.
Here are a couple of example testimonial sliders.
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Multiple Menu Options and Mega Menu There are four types of dropdown box that can be used for the site navigation dropdown bar. You can create a new dropdown in the Site Settings, set its order, style, title and whether it is clickable.
These are the three basic dropdown menu styles.
The Mega Menu is a more functional version of the basic drop down box. The Mega Menu can hold categories, and links within those categories. It can also hold images, videos and is great to showcase ‘Top Destinations’ pages from the Geo Database.
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File and Image Manager/Editor You will be given 80mb of expandable storage on a file and image manager. Every banner image that you create or customer non-specific downloadable PDF should have its image file stored here. All your photos that are used in the Geo Database will also be stored here. All images are automatically optimised by Zara 4 technology so your pages will load fast and you can maximise your storage. To organise your storage you can also create folders. You can delete the files whenever necessary. There are plenty of ways to sort the files (including folders).
You can even edit the images using Adobe Aviary which has been fully integrated into the ‘Image Information’ in the File and Image Manager 48
Social Bookmarking The Social Bookmarking module allows users to share your content on their social media platforms, including Facebook, Twitter, Google+ and LinkedIn, as well as email. This increases engagement across your online presence and allows you to see the number of shares your content has received.
Bigfoot The Bigfoot module enables great customisation of your website footer. You have total control the layout, branding and content.
You build your footer in your CMS. The Bigfoot module allows huge flexibility. You can embed videos, add links, create HTML and use multiple colour themes to suit your website. 49
Front End Editing Tools
When logged in as an administrator, there is the Digital Trip editing panel on the left hand side of the page on the front end. This tool allows the admin to access key aspects of functionality that would otherwise only be accessible through the CMS. This doesn’t just apply to the homepage as the Front End Editing Tools are available throughout the booking flow pages.
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Page Module Editing The ‘toggle editing’ button at the top (Cog icon) will allow you to edit every module on the page. Each module has a simple selection box with the applicable editable settings. The admin can remove, add, brand and edit the module content and settings from the front end.
The administrator does not have to leave the front end to edit and view changes made.
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Site Branding and Page/SEO Settings The next option is ‘Site Branding’. This will open up the Site Branding Wizard. Here the administrator can edit the site branding from the front end.
Following Site Branding is the ‘Page/SEO Settings’. The administrator can edit the page settings, including the SEO settings for the corresponding page without leaving the front end.
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Page Language Dictionary The fourth option is the ‘Page Language Dictionary’. Like the Language Dictionary in the CMS, you can change the default text on the site and set translated wording for those who have a multi-lingual enabled site (see the Localisation Pack). However, the Page Language Dictionary only displays the words present on the page you accessed it from.
The administrator can publish the changes from the front end.
View in CMS/Submit a Ticket/Logout There is an option to return to the particular page’s settings in the CMS by clicking the ‘View in CMS’ button. You can also submit a support request ticket. This ticket will have a prepopulated URL so it’s quick and easy to send. You can also Logout of the CMS and front end by selecting the ‘Cross’ icon.
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Search Result Information The Search Result Information button will appear on every search results page for any product type. This setting allows the administrator to see which supplier threads were used to search for results, how many results each supplier returned, the lead-in prices and rules applied to each supplier. In addition, you can also see supplier mapping references for the searched destination.
There is also the option to ‘View advanced thread information’ which will bring up a table showing thread information including the status of the search and whether any errors occurred. A description of the error is also provided.
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New Technologies Self Help CMS Guide The new Self Help Guide is a companion tool that has been built-in to your CMS to help you navigate and perform tasks.
Clicking the Self Help button will bring up a menu of 20 suggested module tutorials. There are over 80 tutorials logged in the Self Help Guide, you can search for these modules in the search bar.
Selecting an option will begin a step by step tutorial. An instructional pop-up box with an arrow to the next step and written guidance will appear.
Steps will follow you through the journey throughout page navigation. Some steps contain helpful tips.
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Testimonials Slider A Testimonials Slider Module can be added to any page. Administrators can edit the testimonials module in the CMS. The module is totally customisable with colours, banners and the number of testimonials all changeable.
Here are a couple of example testimonial sliders.
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Bigfoot The Bigfoot module enables great customisation of your website footer. You have total control the layout, branding and content.
You build your footer in your CMS. The Bigfoot module allows huge flexibility. You can embed videos, add links, create HTML and use multiple colour themes to suit your website.
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Advanced Web Design and Site Branding Tools Advanced Theme Manager On top of the basic Theme Manager functionality in the CMS, the Advanced Theme Manager module gives you a wealth of extra options to control your website’s theme. You have greater customisation control over individual modules, elements in the business flow and more.
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Advanced Site Branding On top of the basic site branding functionality in the CMS, the Advanced Site Branding modules gives you a wealth of extra options to brand your website. You can control elements in the business flow pages, individual modules, the appearance of buttons, and other fine details.
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Personalised Web E-Brochure Market your business and products with a downloadable Web E-Brochure to provide detailed travel product comparisons for customers. When customers add selections to their Hot List on your site, they can then email a brochure to themselves as a PDF file. This means they have detailed information on travel products even if they leave your site or they aren’t ready to book, reducing abandoned baskets.
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Cruise
Cruise Live Search & Book Platform The Cruise Platform provides a bespoke 24/7 live pricing and availability cruise booking platform built into your website. While other cruise platforms direct customers away to third-party suppliers during the booking process, our market-leading technology gives customers a seamless experience by keeping them within your site for the entire booking journey. The platform is designed specifically for booking cruise. It is feature-rich and allows great functionality. As the platform is built around our eVolve CMS your cruise platform will sit in your site compatible with other modules (including multi-lingual and multi-currency functionality).
We connect you to Tourico’s Cruise inventory giving you access to all major cruise lines. You are also able to offer a variety of cruise types from round the world trips to river cruises and mini cruises. Cruise will conveniently slot into your search box layouts. What you choose in the destination field determines the type of cruise the user is searching for. The suggestions include continents, countries, regions (e.g. Mediterranean and South Pacific), as well as popular routes (e.g. Panama Canal and transatlantic).
Under ‘More Options’ you can select the cruise line, cruise ship and any valid concessions.
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The results page contains cruise-specific filters and the cruise departure selections that match the criteria of the search. If a promotion is applied it will show below the departure date. The lead-in price of the available cabins on each departure are also shown.
The cruise results page is content rich with ship star rating and collapsible ship information. It’s also functional with a built-in collapsible itinerary (including an interactive Google Map), image gallery, comprehensive cruise amenities overview and the whole ship deck plan. The user can access all this information without leaving the page. 62
Upon selecting a cruise departure the user is brought to the cabin category selection stage. Any applicable cabin category promotions will also appear here. Each cabin category has a price and the selection boxes contain a written cabin description and price.
Selecting the collapsible ‘View Images and Facilities’ menu will display a detailed view of the ship amenities and a media gallery with enlargeable images.
Selecting view itinerary will provide an interactive Google Map within the collapsible menu as well as port departure and arrival times. Selecting a destination will also give a written description of its highlights. 63
Upon selecting a cabin category, the user is brought to the cabin selection stage. In addition to cabin information the user can also display the cancellation policy in detail, choose from available dining options, view the deck plan and select a particular cabin.
Throughout the booking journey, the customer is always presented with a cruise overview and price breakdown in a ‘Cruise Details’ panel to the left. Extra costs (such as exclusive dining options) will appear here.
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After cabin selection, the customer is directed to the excursions overview and passenger details stage. We integrate with ShoreFox who provide excursions for cruise destinations. The user will be able to see how many excursions are available for this particular cruise. They can also open a collapsible excursion details menu with excursion information (including promotions) for each destination on the cruise route.
Underneath the excursions menu is the passenger details entry. Entering these will take the user to the summary and payment details stage.
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The summary and payment details stage is the basket page. The user is given a quotable order number and the order can be viewed and amended from the eVolve CMS in the Order Management. Just as with flight and accommodation purchases the customer is given the option to add any applicable extras and discount vouchers giving you every opportunity to upsell.
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Villa
Villa Booking Platform The Villa Booking Platform has been developed specifically for selling villa inventory. Villas require a bespoke booking platform due to their higher price point, special amenities and extras as well as the requirement of additional property and location information. Instead of enquiring for a particular villa, the Villa Booking Platform integrates with Digital Trip’s Bed Bank technology to enable customers to book direct from your website which in turn synchronises with your inventory in real-time. (See the Inventory Management Suite for details on our Bed Bank technology). As the platform is built around our eVolve CMS the Villa Booking Platform will sit in your website compatible with other modules including the search box (as well as multi-lingual and multi-currency functionality). The first field in the search box is a destination field. This can be modified to show property types, certain locations and particular resorts. The customer does not have to select a particular date to search and can also search with flexible dates.
As well as being searched as a standalone product, villa search is compatible with dynamic packaging.
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There are a various ways the customer can display the results through the view option buttons.
You can include villa information in the available selections such as a description, lead-in price and custom icons. Villas can show a badges on the thumbnail image and above the description such as ‘Newly Added’. There are also detailed sorting options as well as detailed villa specific filtering parameters.
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Selecting a villa will take you to the villa landing page where you can view an image gallery, further villa information and distances to local amenities such as the beach and local town centre as well as head straight the basket page.
Starting an image slideshow will change the page to a cinematic image roll with larger images.
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Also within the villa landing page are tabs with built-in functionalities. The customer can view detailed villa highlights, an availability calendar and location information through an interactive Google Map. From this page, customers can even add the villa to their favourites list, select from similar villas and evolve the booking into a dynamic package by adding flights. When the customer adds flights then a Villa & Flights live price estimate will appear.
Within the availability calendar the customer can add passengers and update the pricing without reloading the page. In the location tab there is a link to ‘view nearby villas’ which enables the customer to view similar nearby villas (you can even filter the results).
When selecting ‘Book Now’ the customer will enter the basket page, (unless they are searching for a dynamic package in which case the customer will choose flights first). Here, customers can add any optional extras to all their travel products, view a summary of their booking and enter passenger details. The Villa Booking Platform puts power at your customer’s fingertips and maximises the revenue from every booking. 70
E-Commerce
Any Extra This Any Extra module allows you to add any travel extra to certain bookings on your site. This can be anything from guidebooks, boat parties to room extras. Every user that lands in a basket page with a valid extra will have the option to purchase so you never miss an opportunity to upsell.
In the CMS you add categories of extras (e.g. boat parties). You can then create extras within that category (e.g. Red Boat Party or Blue Boat party). You can even create options within the extras such as drinks packages, T-Shirt colour/size etc.)
Extras will appear in any valid basket page. You can specify when, where and who the extras apply to and how they are priced.
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Invoice Creator If for any reason a customer does not book through the site and wishes to be invoiced for payment then you can use our secure Invoice Creator module.
You can create an invoice in the CMS with customer details, billing address details and invoice details. It will then be emailed to the customer and an order will be created for this invoice in the Order Management module.
Once the customer receives the email they will be linked to a basket page to complete payment. The payment will go through your set payment provider and can be fraud checked as normal. You can then process the booking elements and confirm the order.
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Insurance Module Our booking engine allows you to create and apply travel insurance to every booking as an optional extra. Insurance policies are easily created within the CMS. (You also have the option to integrate with our live insurance providers). The three key variables that determine each policy include: •
Passenger Type (e.g. Infant/Child/Adult/Senior)
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Policy Type/Tier (e.g. Gold/Platinum, Snow Sport/Water Sport policies)
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Location (e.g. UK/Europe/Worldwide excluding USA)
All the parameters are customisable and you can create as many options within these variable categories as you like. Once you’ve created all the applicable variables you can use them to build your insurance policies and set your mark-up.
Based on the product and customer details entered, the passenger will have the option to choose the insurance policies valid for each passenger.
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Rewards/Points System The Reward/Points System is a great way to generate customer loyalty and return business. When your site is in the development stage you can specify how many reward points the customer earns per unit of currency spent and the value of each reward point upon redemption. You can also have a tiered loyalty scheme for Bronze, Silver and Gold member customers.
The
member
customer
can
access
their
point
accumulation overview and see which order they came from as well as the total value of points accumulated.
In the payment details page the customer can choose how many points they would like to assign to their order.
It’s easy for you to assign and remove points from a particular order or gift points in the CRM/Members module.
You can also see how many points have been used on each order in the Order Management. 74
Order Handoff API If you use a back office system then the eVolve CMS can create an Order Handoff API. The Order Handoff API Document is passed onto your accounting system provider. Your accountancy service will then build the connection between our CMS and your back office functions. Whenever a booking is taken through the CMS the order is processed by sending a readable XML file to your back office. This is an efficient and accurate way to process orders through the CMS. Example XML Order File:
Multi Payments Basket As an agent you now have the convenience and flexibility to offer your customers multiple payment methods using any combination of card, cash, cheque, bank transfer or voucher. The remaining balance is automatically adjusted and there is the option to add a description such as cheque details or voucher reference.
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B2B Tools
Advanced Agents If you have agents selling your travel products the Advanced Agents toolset enables your agents to review bookings, statements and credit information. Agents can manage their personal details in ‘My Details’. Agents of the main company can also create users within their company as well as branches, and users within those branches in ‘My Company’. The Enterprise Reporting Suite is also accessible from here.
The Advanced Agents toolset dashboard is easy to navigate. ‘My Bookings’ gives oversight to each agent’s bookings. By selecting ‘View Booking’ the agent can see all the elements within that booking and take actions such as ‘resend order confirmation’, ‘edit booking’ and ‘add product’.
Agents can also sort by the available columns to quickly access bookings by reservation status and payment status. 76
The Edit Booking function is very flexible allowing the agent to amend all the booking information and even details within individual travel elements.
‘My Statements’ is an important part of the of the Advanced Agent’s toolset. An agent is able to pay for their confirmed bookings that use the credit limit you set. The administrator creates and sends the statements with the corresponding bookings in the CMS. The agent can see each order corresponding with the statement. The admin can see the statements paid against credit limits via the CMS and reconcile/edit statements in the Statement Manager.
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Agent Desktop The Agent Desktop is a powerful solution for booking a customer’s travel over the phone or face-to-face. Agents can access all of your enabled suppliers to create tailored packages fast. The Agent Desktop is dynamic and changes the criteria for the search based on the product types selected. The agent can select as many or few product types as they please. Dynamic Packages are supported, as well as multi-stop flights. Searching for two elements at the same time (e.g. flights and accommodation) will begin two searches. The results for both will load in the results page.
Selecting ‘Add To Selection’ in the results page will add it to the agent’s itinerary as a ‘Leg’. You can also see the supplier code.
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Continuing enables you to add a discreet mark-up, process the order, send a quote, combine this selection with another order and even combine the products so the quote/order appears as a packaged price.
Selecting More Information brings the agent a cost breakdown
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Mobile Advanced Mobile Platform The Advanced Mobile Platform is not a just responsive version of your desktop site. It is a brand new dedicated mobile site built for mobile and tablet users. The Advanced Mobile Platform is not just bookable but extremely functional. You have the ability to customise the mobile site’s look and feel as well as the modules on the pages. The modules that support mobile versions will automatically evolve to suit the mobile environment. You will find all the tools to change the look and feel in your Site Branding Wizard. We also recognise that some search engines, including Google, now favour mobile dedicated sites in the search results over standard mobile responsive sites. Your Advanced Mobile Platform will provide the competitive edge to outperform your competition’s mobile equivalent.
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GDS
GDS Integration Choose from a range of our major integrated GDS providers including Amadeus, Sabre, Galileo, Multicom, Ypsilon and Worldspan. You can connect to over 900 available airlines. You can also control when each GDS provider is used for a search and other parameters such as search timeouts and fare types.
Multi-Leg Flights The Multi-Leg Flights module allows you to add multiple flights to one search. There is no limit to how many flights you can add! This is available for the site user as well as the agent desktop.
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Multi-Leg Flights and Dynamic Packaging As well as multiple stops on flights, your customers can dynamically package accommodation, car hire and transfer to each leg of the journey.
Dynamically Packaged Multi-Leg Flights are easy to build in both the website and Agent Desktop.
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Marketing and Communication
Trigger Emails Customers expect premium service levels from travel agencies and operators. Our Trigger Emails module helps create this level of service with little effort by automating reminder and courtesy emails. They are also great for solving abandoned baskets, requesting feedback and politely notifying customers of an outstanding balance.
You have total control of the email content and tags as well as when they are sent. You can send HTML and PlainText.
SMS Integration Our SMS Integration module give you the choice to send trigger messages by SMS. If you already have a SMS provider, just let us know. You can edit the message as well as utilise tags just as you can in trigger emails.
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Sales Agent Quotation System (Agent Toolbar) Our Sales Agent Quotation System lets agents add up to 5 products to an expandable toolbar at the bottom of your screen.
You can search for products on your site and add it to your Sales Agent Quotation System by simply clicking ‘Add to Quote’.
In the Sales Agent Quotation System the agent can see their recent quotes, edit their account details and send the created quote.
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Travel E-Document Manager This is the document when or after the customer receives order confirmation. You can send Travel E-Documents with the ‘order confirmation’ trigger email, through the Advanced Agents toolset or the order confirmation (if the order is actually confirmed).
Each page contains a separate product with all the information the traveller would need including booking details, flight itinerary and contact information.
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Advanced Features
Booking Queue The Booking Queue is an easy place to oversee and manage all actionable items within your ongoing and completed bookings. The columns in the booking list can be customised, tags can be placed on each booking for easy prioritisation and customisable template emails can be sent from within the CMS.
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Advanced Affiliate System The Advanced affiliate’s toolset gives access to Advanced White Label pages and ‘Own Domain’ affiliate pages. You can create as many Advanced White Label sites as you want. For ‘Own Domain’ sites you get 3 domains included and can purchase more if necessary. Every advanced affiliate site will have its own Site Branding toolset. Affiliate sites can be assigned to particular agents. Advanced white label sites allow the website owner to change the look and feel of the site including modules. You can also add your own pages to the site. The domain remains the same. Own Domain sites have a unique URL. You can brand it differently such as you can with advanced white label sites. You can make your site appear completely independent of the original.
Affiliate sites are great for branding and marketing towards a certain audience if you offer a variety of travel services.
You can choose whether to show affinity with the original brand so you keep your brand reputation. It is easy to edit, create and manage all your affiliate pages from the CMS.
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Clone Packages We offer clone packages at a discounted rate to the original package. A clone package might provide a suitable alternative to the Advanced Affiliate System if you have separate companies that would benefit from a separate Content Management System. A clone package solution allows you to tailor the additional modules for each CMS. You can also have affiliates from each clone.
Affiliate 1
Affiliate 2
Clone 2
Clone 1
Original
Please get in touch if you have any questions about clone packages or would like to find out more about pricing.
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Customer Reviews Your previous customers can help create conversion on your site by creating a trust reputation. By adding reviews to accommodation past buyers can turn your website traffic into sales. You can add an invitation to review a hotel/package on your site by providing a link on the Post Travel Trigger email.
You can review and manage all of your reviews in the CMS.
The Customer Reviews are presented clearly on the accommodation pages. The average rating can be shown alongside the property in search results.
Rating fields are completely customisable so you can choose how each accommodation is reviewed. 89
Customer Hot List Your customers can create and save travel products to a ‘Hot List’ if they don’t want to make an immediate purchase or want time to compare. They can also share what they have added by sending the hot list by email direct within the site.
It is easy to add items to the Hot List by clicking ‘add to list’ under each search results.
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Dynamic Packaging with Flexibility This upgrade to the Dynamic Package search gives your customers even more choice when they book their flight and accommodation. Your customers will see an availability calendar at the top of Dynamic Package searches. This calendar shows various prices of flights departing from nearby locations throughout the week.
Cheaper flights display in a different colour to help the customer find suitable alternative flight suggestions.
Linking various destinations is easily managed from the CMS.
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Dynamic Landing Pages For maximum leverage of the infrastructure and depth of content within the Geo Database, you can create Dynamic Content Pages. A Dynamic Content page is unique in that it acts as though it were hundreds of different pages. The trick here is that although the URL is changeable, it redirects to the same page with the content in the modules to match that which was requested in the variable URL fields. By combining the Geo Database with Dynamic Content Pages, your landing pages will be ‘self-creating’ in a sense, as well as being full of relevant content. This is extremely cost and time effective as usually pages full of content need to be manually created. Our Dynamic Content Pages are also SEO friendly meaning that once the page is created, Google’s software can crawl the page as it would any other. You can share the URL with your customers however you like (great for email marketing!)
Modules on a dynamic landing page will show relevant content. You can have as much or as little content on each page depending on what you have created for a particular destination. You can also show nearby locations and populate Dynamic Offer Boxes.
Creating a Dynamic Content page within the CMS is very simple and gives example URLs to help.
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Inspirator The Inspirator is a module built specially to help your website users formulate a holiday if they don’t know exactly what they want. Users select from three categories: •
Travellers – What type of traveller/s are you booking for? Family/Couple/Single?
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Months of travel – Which months do you want to travel?
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Holiday Types – Match your interests to your preferred holiday theme.
The Inspirator will then generate suitable holiday destination cities based on the features and best months to visit.
You assign the qualities and best months to visit in the CMS yourself. Different qualities can be given higher/lower priority for each city so each search in the Inspirator brings the most suitable results. You can also add a description that appears in the Inspirator results as well as live price dynamic package travel offers. Selecting More Info will take you to the destination in your Geo Database. Selecting Start Search will create a prepopulated search box to find deals conveniently.
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Virtual Travel Assistant Your customers can get instant answers to their travel questions at any time through the Virtual Travel Assistant. The Virtual Travel Assistant is expandable and follows the website user. It can be named and themed to fit your preference, can provide information and perform searches when asked.
Your customers can choose from quick links to popular questions or ask their own travel questions. They can then click on a suggested destination to perform a search. Colours, font and text can be customised using the Site Branding Wizard.
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Localisation Full Multi-Lingual CMS Upgrade Even Google’s built in page translation tools are not accurate. By making your site multi-lingual you can change all the text on your site accurately through the language dictionary. The language dictionary also makes multi lingual easy to manage. Any phrase that isn’t completed in all the enabled languages will flag as red. If the word has no translation available then it will return to the sites default language.
Your website can also support right to left text, such as Arabic. The logo and other aspects of the layout will also display right to left.
Multi-Currency By making your site multi-currency you can enable as many currencies as you like. When a customer changes the site currency all prices on your website display in that currency. You have oversight and control over the exchange rates. You can choose whether to lock the rate, deactivate a currency or add a hedge value to add a protecting buffer during the 6 hour currency update period. The base currency is always indexed at 1.0000 so all other currencies are based against this. *Your customer is always charged the displayed equivalent of the actual base currency.
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Currency Converter The Currency Converter module can be added to any page. Users can quickly find how much their money is worth in the currencies you have enabled in the CMS. The currency data is provided by openexchangerates.org.
You can also customise the module text.
Geo IP The Geo IP module allows your website to understand what countries your traffic is coming from. When used in conjunction with the Multi-Lingual and Multi-Currency upgrade your site’s language and currency will automatically change to the language and currency of the corresponding website user’s IP address.
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Destination/Hotel Content ArrivalGuides ArrivalGuides will make your website a hub of relevant information with professionally written, up-to-date, multi-lingual content for over 550 locations across the globe. ArrivalGuides is a powerful tool when combined with the Geo Database. It is easy to choose which destinations use ArrivalGuides content and which destinations you prefer to populate yourself in the CMS.
Your pages at city level will be populated with things
to do, essential information, inspirational content and downloadable mobile compatible PDF guides.
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Custom Destination Content Digital Trip’s professional writers are on hand to write your travel website content so that you don’t have to. Their years’ experience in the travel industry means they know how write bespoke destination content for your travel products that will engage your customers and encourage them to book, while saving you the hassle of writing it yourself.
GIATA Multi-lingual Hotel Content GIATA hotel content can populate the Geo Database at accommodation level by providing multilingual hotel descriptions for more than 204,000 hotels worldwide available in 18 languages. When a user selects a hotel, they will be provided with rich content to nurture a booking.
Leonardo HD Image Content Leonardo populates your website with high definition hotel imagery. You can choose from multiple layouts and benefit from quick load times increasing user retention. With access to Leonardo’s huge media library you can easily improve your accommodation marketing and increase conversion on your website.
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