In 2005, Merrill and his sons Dilhan and Malik, pledged to follow the principles dictated by the Six Pillars of Dilmah in every aspect of their business and in the conduct of their workers, staff and management. The Six Pillars are Integrity, Tradition, Quality, Our Customer, Ethics, and Sustainability.
INTEGRITY
TRADITION
QUALITY
Dilmah and the companies of the MJF
Dilmah is respectful of the traditions of
Every aspect of Dilmah is a manifestation
Group maintain honesty and integrity
an industry that is centuries old, and of
of quality, beginning with the teas we offer
in every contact, with customers, with
a beverage with a 5,000 year history. The
our consumers, and extending to the
retailers, partners and everyone we
teas we offer are traditional and orthodox,
equipment we use to maintain an industry
have the pleasure of working with. That
made using a process perfected over
leading
honesty requires that Dilmah Tea is Single
generations.
excellence,
Origin, Single Region or Single Estate,
are respectful of these traditions and
concepts pioneered by Dilmah. This
embody authenticity. Moreover Dilmah is
ensures that our customer knows exactly
committed to protecting these traditions,
what is in our packs, and that we shall
communicating them to the world via the
remain consistent in offering customers
industry service projects of the company
exactly what we have claimed, and
and the MJF Foundation which seek to
exactly what our customer expects.
develop Ceylon’s great tea industry for
Innovations
at
the benefit of tea consumers.
Dilmah
standard to
of
our
presentation of our tea.
manufacturing
packaging,
and
