Reaching out to the world Marketing and Distribution Quite apart from the freshness, quality and integrity of Dilmah tea, consumers demonstrate their love and affection for a family-owned product which is backed by its Founder by adding his face to every pack of tea. No responsible person or Founder of a company would do so unless he is committed to the finest quality of his product and is able to guarantee that personally. That is the difference between all brands around the world – faceless brands as consumers call them - and Dilmah tea, the brand with the face to it. Merrill J Fernando 142
A Cup of Kindness
There
was a time in the 1890s when Ceylon tea was not widely known or appreciated, a time when the
planters did what they could to introduce their product to new markets by running promotional campaigns at world fairs and exhibitions, serving it in dedicated kiosks and tea rooms, through catering contracts, and offering it as gifts to famous people and members of royal families. During those early years of tea production in Ceylon, no-one could ever really decide what should be done about advertising, and the indecision and lack of direction were compounded by two world wars, an economic slump around the world and a reduction in tea consumption because of rationing and lack of supply. During the first years of Merrill’s tea career, The Ceylon Tea Board started its campaign to open Tea Centres in various capital cities around the world. The Ceylon Tea Centre in London’s Lower Regent Street opened in 1946
The Story of Dilmah Tea
