Gold Coast Holiday Homes Marketing Proposal - Short Term

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Gold Coast Holiday Homes

COURTNEY HARTLEY

Portfolio Manager

5587 5909

courtney@goldcoastholidayhomes.com.au

TAMMY STRINGER

Office Manager

5587 5916

tammy@djstringer.com.au

ABOUT US

Gold Coast Holiday Homes offers a complete holiday management service for properties on the Southern Gold Coast and Northern NSW.

As a family-owned business, we have been operating for over 23 years and pride ourselves on offering friendly and professional service, resulting in many long-time owners and repeat guests.

We take care of all aspects of managing a successful holiday rental for you, including:

Providing professional advice on setting up your property for holiday letting, including compliance requirements

• Listing on a range of websites including Airbnb, Stayz, Expedia, Wotif, Hotels. com, Lastminute + more

• Promoting your property on our constantly growing social media pages (currently 22,000 followers) and to our email database of 12,000.

• Accepting bookings 6 days a week, with afterhours key collection available

• Ensuring guests meet our booking requirements and abide by our T&Cs

• Regularly reviewing tariffs and offering marketing campaigns to increase occupancy

• Arranging departure cleans as well as spring cleaning, window cleaning, carpet cleaning etc.

• Arranging gardening, pool and bin servicing

Working with honest and reliable tradespeople to arrange routine and emergency maintenance

• Conducting regular inspections and providing feedback to owners

• Providing owners with access to view bookings, statements and invoices through the Owner Portal

Why GCHH?

OWNER FLEXIBILITY

We understand that you own a holiday rental property so you (and your family and friends) can stay there yourself!

Whether you wish to maximise your return or block dates for your own use, there are no restrictions on how often or how long you stay at your property.

All owners have a log in to our Owner Portal, which shows bookings, statements and invoices and you can easily block dates for your own use.

OUR MARKETING

At Gold Coast Holiday Homes, we recognise that the travelling public is changing in the way they book holiday accommodation and in the experience they are wanting.

We use a range of booking and social media platforms to maximise our exposure and promote our properties and are constantly reviewing our marketing strategies and opportunities.

We are currently promoting our properties on: Facebook

• Instagram

• Stayz

• Airbnb Holiday Paws

• VRBO

• Expedia Wotif

• Lastminute

• Trivago

• Google Vacation Rentals Booking.com

• TripAdvisor

PROFESSIONAL PHOTO PACKAGES

8 images - $160

10 images - $190

12 images - $220

16 images - $270

20 images - $310

Extra single image $22

Add $60 for dusk photography minimum of 10 photos

Fees & Charges

FEES AND CHARGES

• 18.7% management fee

• $47.66 monthly advertising fee

• $9.54 monthly administration/sundry fee

• Guest welcome pack – $11.00 inc GST per booking

INITIAL SET UP FEES & CHARGES

• $550 once only set up fee*

• Professional photography package from $160

• Smoke alarm annual compliance $119 - $129 pa

• Pre-booking clean – at cost

• Pre-booking window clean – at cost

• Pre-booking pool/ yard maintenance if required – at cost

• NSW properties require specific Fire Safety Upgrades including evacuation diagrams, fire extinguishers and blankets – at cost

NSW properties are required to be registered on the NSW STRA registerapprox. $65.00

*SET

UP FEE INCLUDES

• Completing inspection and providing suggestions to increase appeal

• Composing personalised listing text

• Coordinating professional photos

• Listing on all booking platforms

• Completing full inventory report

• Assistance with obtaining additional keys/ remotes as required

• Coordinating social media/ online marketing

Arranging maintenance, pre-booking cleaning, window clean, carpet clean as required

Cleaning

• The guests pay the cleaning fee, which is increased on all long stay bookings

• Our cleaners complete a full clean on departure and submit a report with photos advising of any maintenance issues or extra cleaning required (windows, carpets, pressure washing etc)

• Our Housekeeping Manager regularly inspects properties to ensure our properties are being cleaned and presented to the high standard we expect

LINEN OPTIONS

LINEN IS NOT PROVIDED

(Most common - 85% of our holiday properties)

Guests have the option of bringing their own linen from home, or hiring linen from a local hire company

Benefits

• Owners do not have the upfront and ongoing costs of purchasing, laundering and replacing linen

• Owners are not charged for hire linen to be supplied

• Properties without linen are more affordable for guests to book

• Guests can save even more money by choosing to bring linen from home

HIRE LINEN ARRANGED FOR ALL GUEST BOOKINGS

We arrange hire linen to be supplied and the beds to be made up for all guest and owner bookings

Owners are charged a nightly rate for the hire linen ($20 - $45pn depending on bedding configuration). Tariffs are increased to offset linen supply costs. Please note that the hire company charges a minimum of 5 nights hire

The cleaning fee paid by the guest includes bed make up

Benefits

• Convenience for guests to have all linen supplied and beds made up on arrival.

• Hire linen is hotel quality and commercially laundered

OWNER SUPPLIES LINEN

Owner purchases 2 full sets of all linen (sheets, bath towels, beach towels, bathmats, hand towels, tea towels) for guests to use. One set of linen is on the beds, one full set is to be stored in a locked cupboard inside the property. Linen is included in the nightly tariff and the cleaning fee paid by the guest includes bed make up.

Owners are responsible for upfront cost of purchasing and storing all linen, and ongoing costs including laundering and replacing linen as required.

Benefits

• Convenience for guests to have all linen supplied and beds made up on arrival.

• Owners are not charged for the hire linen to be supplied

Regardless of which option you choose, all properties must supply mattress protectors, pillows, pillow protectors and doonas/ bedspread/ coverlets or comforters with matching pillowcase

Any linen washed at your property during the allocated cleaning time is included in the cleaning fee. Any linen taken home to soak/ wash is charged at $15 per load.

Meet the Team

TAMMY STRINGER

Company Manager tammy@djstringer.com.au

ANDREA THOMAS

Property Manager andrea@goldcoastholidayhomes.com.au

SARAH CLIFFORD

Holiday Consultant sarah@goldcoastholidayhomes.com.au

Portfolio Manager courtney@goldcoastholidayhomes.com.au

MARY WATKINS

Accounts Manager

mary@goldcoastholidayhomes.com.au

TENAYA SANDERS

Holiday Consultant tenaya@goldcoastholidayhomes.com.au

JENNIFER CRAWFORD

Housekeeping Manager jennifer@goldcoastholidayhomes.com.au

JORDYN MANNING

Holiday Consultant jordyn@goldcoastholidayhomes.com.au

COURTNEY HARTLEY

Preparing Your Property for Holiday rental

THE FOLLOWING IS REQUIRED PRIOR TO YOUR FIRST GUESTS ARRIVING

Removal of personal items and decluttering of the property (remember ‘less is best’)

2 full sets of mattress protectors, pillows, pillow protectors and quilts + quilt covers with matching pillowcases must be supplied clean and in good condition

Property must be thoroughly cleaned, including windows, tracks and carpets as required

All locks for windows and doors throughout to be in working order

Yard and pool maintenance completed as required

4 x sets of keys, fobs and remotes to be supplied to Gold Coast Holiday Homes

Lightbulbs are in place and in working order

Operating instructions/ manuals for items which may be helpful to guests to be supplied

Warranty information for any appliances or hardgoods (which are within warranty periods) to be supplied

A copy of building bylaws to be supplied

Body corporate contact details, including any onsite committee members, to be supplied

Advise us of any dates you would like blocked for your own use

LEGAL / COMPLIANCE REQUIREMENTS

Public Liability insurance is required for all holiday rentals

We recommend Landlord Insurance as an additional measure to provide cover for loss of rent, or damage to the building / contents

Smoke alarms and safety switches must be compliant. We use Pacific Smoke Alarms $99- $119 pa, including unlimited callouts to replace broken/ faulty alarms or flat batteries

Blind cords must be compliant. Refer to QLD Gov / NSW Fair Trading for legislation

If you have a pool, all regulations regarding fencing, signage and pool registration must be met and a compliance certificate must be provided

NSW properties have additional requirements including fire safety upgrades and registration on NSW STRA Register

We can assist with arranging the above for you.

CLIENT TESTIMONIALS

“We are so happy to have you as our Portfolio Manager and really happy to always hear your suggestions and thank you for thinking outside the square! Warm regards.”

“I am impressed with your professionalism and amazing organisational skills. Huge thanks and appreciation.”

“Once again, you and your staff are second to none in our books. Thanks for the professionalism. Thanks for all the times you probably wanted to pull your hair out. Thanks for being always full of care and empathy towards the clients and the owners. Thanks for being the best management team anyone could hope for.”

“Once again Courtney, I want to say thank you. I think you do a great job with following up any queries I’ve had. You’re prompt, efficient in your reply, provide the info I’m after and confirm again for me that we have a great team looking out for and looking after our units. We really do appreciate it. Thanks Courtney, thanks to you as well Andrea and the rest of the team. Awesome Job!”

– SOPHIE

“Thank you, Courtney. It is always such a pleasure having you on my team it gives me peace of mind knowing you attend to everything so quickly at my property.

“Another fantastic result from you both and the team! I greatly appreciate everything you do. I’m blessed to have such professional and competent managers. Best wishes

– KERRY

“I would be more than happy for you to pass on my details and to provide an endorsement of your service. Thank you for looking after my property, I really appreciate all your help and it is such a pleasure dealing with someone so down to earth and who just gets it.”

“Dear Courtney,

Thank you very much for your professionalism in getting the property up and running in no time at all.

The photos are brilliant and present the property at its best. We tried the booking, and found it very straightforward and easy to book. I had a look at the portal and it is comprehensive with many tools for the owner to keep track of all matters related to the property. We look forward to our first booking under your management. Kind regards,

– KHALED

“Thank you for all your help getting everything up and running – I’m so happy with your service, attention to detail and the bookings

– DEBORAH

“Hey Courtney You’re awesome! Thanks for all your efforts in managing our property. You’re doing a wonderful job and we are happy with all your attention to detail and level of service.

Please pass on our thanks to the cleaners! Our unit is spotless and is presented beautifully. Just what you want after a long day of driving. They do a great job. Thanks again!

– RAY

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