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2.2 Colors & Usage
CORE COLORS
4
3
2 1
COLOR PRIORITY CHART
1
2
3
4
Backgrounds should primarily remain page white.
Black and Yellow are the primary colors, with Yellow taking precedence over Black.
The 3 secondary colors should be used only in conjunction with the primary colors but can also be used as text colors.
The 1 accent colors should be used sparingly as bullet points or to highlight text and the word Trailers under logo.
PANTONE® Black 6 C PANTONE® 109 C
PRIMARY
Pantone 109 C
CMYK: C:0 M:12 Y:100 K:0 RGB: R:255 G:209 B:0 HEX: FFD100
Pantone Black 6 C
CMYK: C:60 M:45 Y:45 K:100 RGB: R:16 G:24 B:32 HEX: 101820
Use only in conjunction with our primary colors. These colors are also approved for copy color.
SECONDARY
PANTONE® Cool Gray 4 C
CMYK: C:26 M:22 Y:22 K:0 RGB: R:189 G:187 B:187 HEX: BDBBBB GRAY: 30% of Black
PANTONE® Cool Gray 7 C
CMYK: C:42 M:35 Y:35 K:1 RGB: R:153 G:153 B:154 HEX: 99999A GRAY: 50% of Black
PANTONE® Cool Gray 10 C
CMYK: C:61 M:53 Y:48 K:19 RGB: R:100 G:101 B:105 HEX: 646569 GRAY: 75% of Black
Use these colors sparingly. They are meant for small accents only such as bullet points or to highlight a few words of copy. ACCENT
CMYK: C:2 M:100 Y:85 K:6 RGB: R:200 G:16 B:46 HEX: C8102E
