2.3 Logo Usage

LOGO USAGE

Approved Logos, Sizing and Clear Space

The Brand Signature can be set horizontally as shown. Always adhere to the guidelines regarding sizing, positioning and placement on backgrounds.

TRAILERS TRAILERS

Yellow is a key aspect of our logo. Yellow text on black background or Black text on yellow background are the preferred executions. Trailers should be kept in red.

TRAILERS® TRAILERS®

For one-color usage only. Use either the solid black or white logo.

Yellow logo can only be used for trailer decals on black backgrounds. Big Tex logo can only appear without the word trailers in specific applications

SPACING & SIZE

WHAT NOT TO DO:

Never crowd the Big Tex logo with other visual elements. Give the logo room to breathe and help it stand out. Use the height of the Big Tex “B” as a guide to establish a suffi cient yellow or black space around the logo. This is a minimum requirement not restricted by height or width of yellow box.

Big Tex logo should almost always appear inside a box which can be square or rectangle depending on fi nal application.

The exception to this rule would be for use on Big Tex Trailers, (sample on left hand page) and unique point of purchase and apparel (see pages 33 & 34)

Minimum size in print is 1 inch wide or 70 pixels wide on the web for the Big Tex logo text.

1" / 70 pixels

TRAILERS®

Do not change the color of the logo.

Do not apply eff ects to the logo. Do not use the legacy, oval logo.

TRAILERS®

Do not place the logo in any other shape other than a square or rectangle

BigTex TRAILERS

Do not set the logo as text or in other typefaces.

TRAILERS®

Do not disproportionately scale the logo.

LOGO USAGE ON SOLID BACKGROUND

The logo should always print in a solid-colored background, contained within a box shape. A rectangle or square are preferred. As shown on page 17, use the Big Tex “B” as a guide for horizontal space around the logo. Expand the vertical space as needed.

A black “Big Tex” and red “Trailers®” against a Yellow background is the preferred treatment and should be used whenever possible.

TRAILERS

STRENGTH IN NUMBERS

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bigtextrailers.com HOEKSTRA 7607 U.S. 127 | St Johns, MI 48879 Store Hours: M-F 8-6 | Sat - Sun -9-3 hoekstraequipment.com

WHEN THE JOB CALLS FOR SOMETHING BIG

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TRAILERS

bigtextrailers.com

TRAILERS

Matt Guilford Vice President - Marketing matt.guilford@atw.com o: 123.456.7890 c: 123.456.7890 www.ATW.com

#1 PROFESSIONAL-GRADE TRAILER.

CMYK: C:2 M:100 Y:85 K:6 RGB: R:200 G:16 B:46 HEX: C8102E

TRAILERS

WHAT NOT TO DO:

CMYK: C:2 M:100 Y:85 K:6 RGB: R:200 G:16 B:46 HEX: C8102E

Do not place the logo over a photo or patterned background. Keep the logo in a solid-colored box; do not isolate the logo with a transparent background.