2.5 Photography Guidelines

PHOTOGRAPHY

Big Tex imagery tells a story through moment-driven photography. It captures the experience of using — and relying on — Big Tex products for big jobs. And while it shows rugged, real-world situations, the imagery is never homespun. Photos reflect high-quality production values and a smart, professional aesthetic. Defining elements are movement, capacity and lifestyle.

LIFESTYLE PHOTOGRAPHY

Lifestyle photography depicts realistic moments when Big Tex products prove their strength and owners demonstrate confidence.

PRODUCT PHOTOGRAPHY

Wherever possible, a trailer should be shown in motion and should demonstrate a load suitable to the trailer’s capacity, rather than using a static shot of an empty, parked trailer. Big Tex photography should reflect movement, capacity and lifestyle. These attributes demonstrate the deep respect for hard work that we share with our customers, while also distinguishing our photography (and our brand) from the rest of the industry.

Product photography provides real-life context while highlighting key features and product quality. Images must demonstrate meaningful and correct use and

accurate components.

STOCK PHTOGRAPHY

When it becomes necessary to utilize lifestyle stock art: KEEP IT AUTHENTIC,

KEEP IT REAL.

Choose background and environmental photos that relate to the occupations of Big Tex owners – soil, concrete, farm fi elds, barnwood, weathered materials that suggest a time-honored ruggedness.

HOW SHOULD MATERIALS LOOK?

PRINT AND CORPORATE COMMUNICATIONS

Print and corporate materials broadcast the Big Tex brand Personality loud and clear, through clean layouts, straightforward and smart copy, and eff ective photography. Proper use of colors and logos helps erase any uncertainty about which brand is being featured.