3.6 Merchandise & Apparel

3.4 Point of Purchase

MERCHANDISE & APPAREL

Use of Big Tex branding on merchandise and apparel must be consistent with brand standard guidelines for colors and logo usage. Keep it simple. Do not redraw, reconstruct or modify the logo in any way. Remember that merchandise is a valuable tool for increasing brand recognition and loyalty.

HOW DO OUR DIGITAL COMMUNICATIONS LOOK?

EMAIL AND WEB MATERIALS

No surprise here: Digital communications from Big Tex mirror everything else we do. Information should be easy to find. Pages should be clean and uncluttered. Tone should be confident and no-nonsense.

3.6 Merchandise & Apparel

Next Article

3.4 Point of Purchase

MERCHANDISE & APPAREL

HOW DO OUR DIGITAL COMMUNICATIONS LOOK?

EMAIL AND WEB MATERIALS

More articles from this publication:

3.4 Point of Purchase

2.5 Photography Guidelines

3.2 Advertising 3.3 Co-Branded Advertising

2.3 Logo Usage

1.4 Tone of Voice in Practice

2.2 Colors & Usage

4.2 Email Marketing 4.3 Digital Ads, Content Sites

Social Media

3.5 Corporate Communications

This article is from:

BigTex Trailer Brand Guide