BRAINPORT’S LIFE CYCLE
Dion van Dijk 4023382
spatial strategy\to strengthen the position of the Brainport Eindhoven in the knowledge economy
P5 presentation January 25, 2013 1st mentor
Drs. H.J. Rosenboom Spatial Planning and Strategy
2nd mentor
Ir. J.A. Westrik Urban Compositions
External examiner
Ir. A.C. de Ridder
Faculty of Architecture Department of Urbanism Urban Regeneration
Graduation Framework Research Strategy Design Concluding
Graduation Framework
Graduation framework | Introduction
Graduation framework | Introduction
Graduation framework | Introduction
Graduation framework | Introduction
Graduation framework | Introduction
Graduation framework | Introduction
Graduation framework | Introduction
source: Pieken in de Delta, 2004 by Ministry of Economic Affairs
Graduation framework | Introduction
brainport
airport
seaport
Graduation framework | The knowledge region
9th
1-3th
top technology centre in 2020
13th
1-10th
top technology centre in 2020 source: Brainport Development, 2011
Graduation framework | The knowledge region
“ Innovation lies at the heart of economic development and creativity lies at the heart of innovation. Therefore innovative and creative industries through research and development are the main driving forces of the knowledge society “ source: Saris and Modder, 2005
Creative workshop
extrovert
Graduation framework | Life cycle
Incubator / breeding place
market
introvert
experiment
Transactional environment
Place of production
source: Saris and Modder, 2005
Graduation framework | Life cycle
Incubator / breeding place Creative workshop need for supportive urban environment
Transactional environment Place of production
development of innovative and creative industries source: Saris and Modder, 2005
Graduation framework | Life cycle
?
Graduation framework | Problem statement
Graduation framework | Problem statement
Esp Noord 34,3 ha
Brainport Innovation Campus 129,1 ha
Park Forum 80,3 ha
planned demand until 2030
235 ha 300 - 350 ha
Graduation framework | Aim
shortage
65 - 115 ha
demand until 2030
300 - 350 ha
Graduation framework | Aim
Project aim spatial strategy to facilitate the life cycle of innovative industries in the Brainport Eindhoven region
Graduation framework | Aim
Main research question What spatial strategy can facilitate the life cycle of development for innovative industries to strengthen the position of the Brainport Eindhoven region in the knowledge economy? Welke ruimtelijke strategie faciliteert de ontwikkelingscyclus van innovatieve bedrijven zodat het de positie van de Brainport Eindhoven regio in de kenniseconomie versterkt?
Research
Research | Diversity Southeast Brabant the R&D powerhouse of the Netherlands
source: Pieken in de Delta, 2004
Research | Diversity Dominance of high tech sector
Automotive 11 %
Lifetec 6%
Food 11 %
High tech system & materials 59 %
Design 13 %
source: Brainport Monitor, 2012
Research | Diversity Expenditures in R&D activities
€ x mln 800 700 600 500 400 300 200 100 0
Philips ASML
NXP
DSM
Océ Unilever KPN Corus Thales AkzoNobel
source: Technisch Weekblad, Top 30 bedrijfs-R&D in Nederland, 2010
Research | Diversity Establishment of starting companies 8% 7% 6% 5% 4% 3% 2% 1% 0%
2009
Southeast Brabant
2010
2011
national average source: LISA, 2009
Research | Diversity Graduate students from science studies
15,000 14,000 13,000 12,000 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000
2011
1,000 0
MBO
MBO
HBO
HBO
WO bachelor
WO bachelor
WO master
WO master
2020 source: Brainport 2020, 2011
Research | Diversity Graduate students from science studies
15,000 14,000 13,000 12,000 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000
2011
1,000 0
MBO
MBO
HBO
HBO
WO bachelor
WO bachelor
WO master
WO master
2020 source: Brainport 2020, 2011
Research | Compact model 15.000 15 000
demanddemand by starters by starters by ‘doorstromers’ demanddemand by ‘doorstromers’ potential supply potential supply
10.000 10 000
5.000 5 000
g
liv ru ra l
ce nt re ge
vil
la
rural living
in
village centre
ur al
cit
liv
city rural
yr
urban living
ba n ur
cit
yc
en tre
city centre
in g
0
source: WoON 2009
Research | Compact model
source: Samenwerkingverband Regio Eindhoven
Research | Image of the Brainport
Research | Image of the Brainport
Research | Industrial sites
Research | Industrial sites
culture
aesthetics Research | Theory elements
used as meeting place location
€ € aesthetics
€
inner city antiquity housing stock outskirts of the city centre real prices real estate estate prices antiquity housing suburban area stock
NEIGHBOURHOOD € €
€
real estate prices
EIGHBOUROOD
€
REGION €
antiquity housing stock
€
urban structure
used meeting place outskirts of the cityas centre historical and industrial buildings suburban area
inner city industrial structure real estate prices buildings location historical and industrial outskirts of the city centre suburban area
€ location location
inner city knowledge base
urban structure
€
OPEN
accessibility city centr
no preference suburban periphera
€
city centre suburban area third places accessibility third places accessibility decaying and underutilized b peripheral area
regional urban structure
€
com
decaying and underutilized buildings enough space for experimen
Research | Theory elements
location
€ €
€
real estate prices
antiquity housing stock
NEIGHBOURHOOD “Starting companies have the need for environments with lots urban structure of interaction between (potential) customers and clients.“ Black, 2004
“Proximity matters for the exchange of knowledge, access to ideas and generation of innovation.” Maldonado, 2010
OPEN
Research | Theory elements € €
€
real estate prices
antiquity housing stock
NEIGHBOURHOOD
urban structure
OPEN
“Especially starting companies have limited financial resources and do not have high demands to their accommodation.” De Stad, 2005
“The more market oriented companies become, the higher the requirements to its surrounding.” Saris and Modder, 2005
accessibility
Research | Theory elements
antiquity housing stock
NEIGHBOURHOOD
urban structure
OPEN
accessibility
“Cities with a large proportion of historical buildings are in a better position to attract human capital and innovative companies.” third places van Winden et al., 2007
“Young urban people feel more attracted to historical buildings because they feel a certain identity with it.” Heebels and van Aalst, 2010
Research | Theory elements
REGION
accessibility
regional urban structure
landscape and recreatio
urban amenities and quality of life
“Important is the accessibility, which makes a place good reachable not only for themselves, but also for their (potential) customers and clients.� Smit, 2008
Research | Theory elements
third places
“More people do not work on fixed schedules or in relative isolation. Third places function as well as a place to work for companies with a limited amount of employees.” Florida, 2002
“Third places cause a spontaneous, unplanned coming together of people, which results in the exchange of knowledge, generation of ideas and innovation.” Heebels and van Aalst, 2010
Research | Industrial sites
Research | Industrial sites to develop
Research | Industrial sites to develop
Strategy
Strategy | Urban knowledge network Starter environments
Strategy | Urban knowledge network Employment per sector
Strategy | Urban knowledge network Places of production
Strategy | Urban knowledge network Knowledge sources
Mรกxima Medical Center Eindhoven University of Technology
Strijp-S Evoluon
Design Academy city centre
Strategy | Urban knowledge network Places of production
Son
Strategy | Urban knowledge network Bus Rapit Transport network Best
Nuenen
Eindhoven Airport
Eindhoven
Geldrop Veldhoven Valkenswaard
Strategy | Urban knowledge network
starter environment place of production mixed industrial zone knowledge hotspot Bus Rapit Transport Railway track
Design
Design | Project area High tech starter environment
Design | Oude Spoorbaan and Schrijversbuurt
Design | Oude Spoorbaan and Schrijversbuurt
1960 - crossing railway track with Hoogstraat source: eindhoveninbeeld.com
Design | Oude Spoorbaan and Schrijversbuurt
1963 - crossing Hoogstraat and Gestelsestraat source: eindhoveninbeeld.com
Design | Oude Spoorbaan and Schrijversbuurt
Design | Oude Spoorbaan and Schrijversbuurt
Design | Conceptual schemes Connection with its surrounding
Design | Conceptual schemes Different atmospheres
Design | Conceptual schemes Life cycle of development
Transactional environment
public Creative workshop
Breeding place
entrepreneurs
counterpart
Design | Conceptual schemes Emphasis on important axes
Design | Conceptual schemes Slow traffic and public transport
city centre central station
High Tech Campus De Run
-T
S p-
A2
rij
Road system
St
Design | Conceptual schemes
ntre
ce city
ilb
ur g/
Br ed
Stratu
a
hem Blaart
A6
7-
Ve ld
ho ve n
/A nt we r
p
m
Geld
rop/ M
ierlo
Design | Sections Hoogstraat sidewalk 5,25 m.
bicycle 1 m.
car 3,5 m.
bicycle 1 m.
sidewalk 5,25 m.
SECTION | VILLAGE 14 m.
sidewalk bicycle sidewalk bicycle 4 m. 1 m. 4 m. 1 m.
car 2x 2 m.
parking sidewalk bicycle parking carcarbicycle sidewalk 2 m. 2 m. 2 m. 1 m. 4 m. 1 m. 2 m. 2 m.
Design | Sections Hoogstraat at level of creative environments SECTION | CITY
16 m.
sidewalk sidewalk 5,25 m. 5,25 m.
bicycle car bicycle car 1 m. 3,5 m. 1 m. 3,5 m.
SECTION | VILLAGE 14 m.
bicycle bicycle 1 m. 1 m.
sidewalk sidewalk 5,25 m. 5,25 m.
Creative workshop
extrovert
Design | Creative environments
Incubator / breeding place
market
introvert
experiment
Transactional environment
Transactional environment
Place of production Creative workshop
Breeding place
Design | Breeding place
Design | Breeding place
internal meeting place
internal meeting place
= transformed building = internal meeting place
Design | Breeding place addition of 15 parking places working units 2x 50 m2 ground surface
working unit 70 m2 ground surface
working units 2x 25 m2 ground surface
shared facilities / workspace 695 m2 ground surface
shared facilities / workspace 805 m2 ground surface housing 2x 55 m2 ground surface
removing of 60 parking places
central building with facilities 2x 108 m2 ground surface
housing 2x 75 m2 ground surface
addition of 16 parking places housing 2x 76 m2 ground surface
addition of 10 parking places
shared facilities / workspace 1935 m2 ground surface
addition of 15 parking places
Design | Breeding place
Design | Creative workshop
walk th
roug h
walk th
roug h
public programme at crossing of important axes
from H
oogs traat
from H
oogs traat
Design | Creative workshop
internal meeting place
= transformed building = internal meeting place = public meeting place = upgrading sidewalk
Hallenweg as attractive promenade public meeting place as the crossing of the Hoogstraat and Hagenkampweg Zuid
Design | Creative workshop
working units 6x 96 m2 ground surface
shared facilities (rental meeting and presentation rooms) 365 m2 ground surface public functions (canteen, horeca facilities) 225 m2 ground surface
removing of 7 parking places walkthrough from Hoogstraat addition of parking box with 30 parking places public building for exhibitings, presentations, selling and horeca facilities 255 m2 ground surface
shared facilities 645 m2 ground surface working units 1x 135 m2 ground surface 2x 136 m2 ground surface 1x 55 m2 ground surface
removing of 12 parking places
P
working units 2x 200 m2 ground surface mixed living and working units with exible interior 4x 312 m2 ground surface shared facilities 475 m2 ground surface
removing of 3 parking places
removing of 20 parking places
shared facilities 480 m2 ground surface
working units 1x 380 m2 ground surface 1x 230 m2 ground surface
mixed living and working units with exible interior 8x 345 m2 ground surface
Design | Creative workshop
Design | Transactional environment
Design | Transactional environment
= transformed building = meeting place = upgrading sidewalk
place for events / exhibitions
Design | Transactional environment removing of 16 parking places working units 3x 245 m2 ground surface
public function 280 m2 ground surface
addition of two new volumes with 90 parking places working units 3x 75 m2 ground surface
removing of 35 parking places
large exhibition space 430 m2 ground surface large exhibition space 705 m2 ground surface
horeca function 630 m2 ground surface
working units 2x 95 m2 ground surface
working units 2x 210 m2 ground surface
working units 1x 360 m2 ground surface 1x 335 m2 ground surface 1x 295 m2 ground surface public building for exhibitings, presentations, selling and horeca facilities 420 m2 ground surface
working units 4x 75 m2 ground surface
Design | Transactional environment
Design | Map of area
N
Design | Aerial view
Concluding
Concluding
What spatial strategy can facilitate the life cycle of development for innovative industries to strengthen the position of the Brainport Eindhoven region in the knowledge economy?
Concluding
What spatial strategy can facilitate the life cycle of development for innovative industries to strengthen the position of the Brainport Eindhoven region in the knowledge economy? - Increasement of Brainport’s innovative capacity through life cycle of development - Re-use of exisiting real estate and preserving of surrounding landscape - Synergy between companies and surrounding neighborhoods - International oriented Brainport connected with local identity of Eindhoven - Strategy can be applied to other cities, although the local context is unique
Thank you Dion van Dijk 4023382 P5 presentation January 25, 2013 1st mentor
Drs. H.J. Rosenboom Spatial Planning and Strategy
2nd mentor
Ir. J.A. Westrik Urban Compositions
External examiner
Ir. A.C. de Ridder
Faculty of Architecture Department of Urbanism Urban Regeneration