2012/09/24 P3 presentation

BRAINPORT’S LIFE CYCLE spatial strategy to facilitate the life cycle of innovative TEKST industries to strengthen the position of the Brainport Eindhoven in the knowledge economy

Dion van Dijk 4023382 P3 presentation September 24, 2012 1st mentor

2nd mentor

Drs. H.J. Rosenboom Spatial Planning and Strategy Ir. J.A. Westrik Urban Compositions

Faculty of Architecture Department of Urbanism Urban Regeneration

Posad Spatial Strategies

Graduation Framework Research Analysis Concept Design Concluding

TEKST

Graduation Framework TEKST

graduation framework | R&D location

“Eindhoven region was marked in 2004 by the Dutch government as Brainport” source: ‘Pieken in de Delta’ by Ministry of Economic Affairs

graduation framework | R&D location

brainport

airport

seaport

“ Together with the Amsterdam and Rotterdam region, the Eindhoven region is one of the three main economic centres of the Netherlands �

graduation framework | R&D location

9th

1-3th

top technology centre in 2020

13th

1-10th

top technology centre in 2020

source: Brainport Development, 2011

“ Ambition of the Brainport is to be among the top technology centres of Europe and even worldwide “

graduation framework | R&D location

“ ... and therefore the region wants to increase its research and development activities “

research | the knowledge region

“ In the shift from the manufacturer economy towards the knowledge economy, different factors have become important to put a city and surrounding region in a strong position “ source: Florida, 2003

research | the knowledge region

“ Innovation lies at the heart of economic development and creativity lies at the heart of innovation. Therefore innovative and creative industries through research and development are the main driving forces of the knowledge society “ source: Saris and Modder, 2005

research | life cycle

“ To ensure a sustainable future in the knowledge economy, a city and surrounding region should consist of a ‘life cycle of development’ along which innovative industries can develop“ source: Saris and Modder, 2005

Creative workshop

extrovert

research | life cycle

Incubator / breeding place

market

introvert

experiment

Transactional environment

Place of production “ This life cycle consists of different creative environments, depending on the degree it needs a supportive urban environment “ source: Saris and Modder, 2005

research | life cycle

Incubator / breeding place Creative workshop need for supportive urban environment

Transactional environment Place of production

development of innovative and creative industries

“ Starters most benefit from locations in an urban context which provides a supportive urban environment, while companies in the last phase of development have the less need for such an supportive urban environment “

research | life cycle

? industrial region

knowledge region

“ But does current structure of the Brainport region consist of a life cycle that provides a sustainable future as a knowledge region? “

graduation framework | problem statement

“ Independently their phase of development, the Brainport related businesses are mostly clustered on traditional business and science parcs on the edge of the city ... “

graduation framework | problem statement

“ ... which is the result of implemented policies for the province of North Brabant ... “

source: Nota Industriespreiding (1948)

graduation framework | problem statement

“ ... and continues in the current policies with future developments such as Brainport Avenue and the Slowlane ... “

source: Samenwerkingsverband Regio Eindhoven

graduation framework | problem statement

Esp Noord 34,3 ha

Brainport Innovation Campus 129,1 ha

Park Forum 80,3 ha

“ Upcoming developments again on the edge of the city “

graduation framework | problem statement

Brainport Innovation Campus 129,1 ha

“ Starters will be located on the edge of the city, even though this group has the most need for an supportive urban environment ... “

graduation framework | problem statement

Brainport Innovation Campus 129,1 ha

“ ... and opportunities will be missed out to re-development inner city industrial sites “

graduation framework | problem statement

Brainport Innovation Campus 129,1 ha

“ ... and opportunities will be missed out to re-development inner city industrial sites “

graduation framework | aim

Project aim spatial strategy to facilitate the life cycle of innovative industries in the Brainport Eindhoven

graduation framework | aim

Main research question What spatial strategy can facilitate the life cycle of development for innovative industries to strengthen the position of the Brainport Eindhoven in the knowledge economy?

Analysis TEKST

knowledge base

univ

industrial structure

INCUBATOR / BREEDING PLACE

analysis | region

REGION industrialPLACE structure knowledge base INCUBATOR / BREEDING

university

cross fertilisatio CREATIVE WORK accessibility

REGION knowledge base knowledge base

industrial structure industrial structure

university

university local netw

cross fertilisation between sectorsmodel accessibility regionalurban urban accessibility regional structure

REGION industrial structure

“ conditions derived from theoretical framework “

! cross fertilisation between sectors

accessibility

?

landscapesupporting andcompact recreation and comple

local network regional urban structure

analysis | region

knowledge base

“ Good connectivity by airplane, (inter)national train, regional and local transportation networks is INCUBATOR / BREEDING PLACE CREATIVE WORKSHOP required in the knowledge economy “

1h00 0h30 university

university

peer

Eindhoven

! industrial structure

accessibility

cross fertilisation between sectors

local network

?

supporting and complementar

local network

“ The population of Eindhoven will grow the coming decade with more than 10,000 inhabitants ... “

analysis | region knowledge base

university

university

peer

230 000

!

?

215 000

industrial structure

supporting and complementar

citizens

cross fertilisation between sectors

200 000

local network

accessibility 185 000 2000

gional urban structure

2005

2010

local network 2015

2020

! compact

face-to-face contact

?

source: municipality of Eindhoven compact

proximity to

“ ... with an increasement of young adults and elderly people ... “

analysis | region knowledge base

university

university

4 000

peer

2010 2021

!

3 000

citizens

industrial structure

?

supporting and complementar

cross fertilisation between sectors

2 000

1 000

local network

accessibility 0 0-10

gional urban structure

11-20

21-30

31-40

41-50

51-60

local network 61-70

71-80

81-90

91-100

! compact

face-to-face contact

?

source: municipality of Eindhoven compact

proximity to

“ However, the planned developments are not enough to facilitate the expected growth ... “

analysis | region knowledge base

university

university

20 000

peer

demand by starters demand by ‘doorstromers’

!

15 000

dwellings

industrial structure

potential offer

?

supporting and complementar

cross fertilisation between sectors

10 000

5 000

local network

accessibility

gional urban structure

city centre

urban living

city rural

local network village centre

rural living

! compact

face-to-face contact

compact

?

source: WoON 2009

proximity to

“ Increasing employment in the Brainport sectors ... “

analysis | region knowledge base

university

university

peer

20 000

!

15 000

jobs

industrial structure

?

supporting and complementar

cross fertilisation between sectors

10 000

5 000

local network

accessibility 0

automotive

gional urban structure

design compact

food

local network

high tech

lifetec

face-to-face contact

!

? source: Nota bedrijventerreinen gemeente Eindhoven (2009) by Buck Consultants compact

proximity to

“ ... but and an expected shortage for working environments in 2020 and 2030 “

analysis | region knowledge base

university

university

peer

400

!

300

acres

industrial structure

cross fertilisation between sectors

200

?

supporting and complementar business locations with plannend developments in 2030

100

local network

accessibility 0

gional urban structure

2020

local network

2030

!

compact

face-to-face contact

? source: Nota bedrijventerreinen gemeente Eindhoven (2009) by Buck Consultants compact

proximity to

analysis | region knowledge base

“ ... however, current policies keep developing outer areas, while a more compact structure should be achieved in facilitating the growing demand universityfor living and working environments university “ peer

! industrial structure

accessibility

gional urban structure

cross fertilisation between sectors

?

supporting and complementar

local network

local network

! compact

face-to-face contact

?

source: Het geniale landschap (2009) compact

proximity to

R-

analysis | city

inner city knowledge base

urban structure locationhistorical and industrialoutskirts of the city centre buildings

aesthetics

suburban area

conditions derived from theoretical framework

€ €

location

€

inner city industrial structure realoutskirts estate of prices the city centre suburban area

REGION

€ €

€

real prices real estate estate prices

NEIGHBOURHOOD

antiquity housing stock

antiquity housing stock antiquity housing stock

€

€

u no pr

OPEN

accessibility city centre

cross fertilisa suburban area peripheral area

€

local ne third places accessibility third places accessibility decaying and underutilized buildings

compact decaying and underutilized buildings existing bu enough space for experiment

urban structure

regional urban structure

analysis | city culture

used as meeting place

aesthetics

location

€ €

€

real estate prices real prices

used as meeting p

historical and industrial buildings

inner city outskirts of the city centre suburban area

€

no preference

city centre suburban area peripheral area

€

analysis | city aesthetics

location

€ €

€

real estate prices

antiquity housing stock

historical and industrial buildings

inner city outskirts of the city centre suburban area

€

no preference

city centre suburban area peripheral area

€ “ In 1920, the municipalities of Eindhoven, Stratum, Woensel, Gestel, Tongelre and Strijp were merged into the city of Eindhoven “

analysis | city

INCUBATOR / BREEDING PLACE

knowledge base

CREATIVE WORKSHOP

university

university

! industrial structure

accessibility

cross fertilisation between sectors

peer

?

supporting and complementar

“ Current developments are the BRT network departuring from the central station towards the business and science parcs on the edge of the city “

local network

local network

analysis | city

antiquity housing stock

decaying and underutilized buildings

existing buildings

enough space for experiment

mix of living and working

urban structure

OPEN

accessibility

only for own use

?

third places

!

only for own use

?

!

“ Clustering of retail, horeca and culture mostly in and around the inner city and along the historical lines towards the former town centres “

face-to-face contact and buzz with peers

face-to-face contact with counterpar

Concept & Design TEKST

concept | potential clusters

bad proximity to district centre

good antiquity real estate

Eindhoven Airport central train station by public transport by public transport highway by car

concept | potential clusters

“ Potential clusters to develop “

“ current employment per sector “

concept | sector analysis

design

high tech

lifetec & health

food

automotive

concept | sector analysis

STRIJP-S Design Academy city centre Designhuis van Abbemuseum

concept | sector analysis

Eindhoven Airport

Evoluon

Eindhoven University of Technology

concept | sector analysis

Eindhoven Airport

Philips Medical Systems Mรกxima Medisch Centrum Eindhoven University of Technology

concept | sector analysis

FrieslandCampina

Bakx Food

concept | sector analysis

Fontys Hogeschool Automotive DAF Trucks VDL Groep

“ concentration of sector specific activities ... “

“ ... as a corridor through the city “

concept

“ corridors of the Brainport sectors through the city “

concept

“ overlapping the potential clusters of inner city industrial sites “

concept

“ potential clusters of inner city industrial site become starters environments with focus on the Brainport sectors “

concept

“ Hoogstraat as high tech starters environment for further design “

design | impression Hoogstraat

concluding | next steps

ANALYSIS local analysis of site

S

W

O

T

case study high-tech starters environment

DESIGN

high tech sector in Eindhoven

CONCEPT LOCAL DESIGN strategy for development of inner city industrial sites urban design of Hoogstraat high-tech starters environment

conditions derived from analyses

concluding | expected final products

strategy for development of inner city industrial sites

DESIGN

urban design of Hoogstraat as high tech starters environment

strategy for developme inner city industrial site

urban design of Hoogst high-tech starters envir key words accessibility, benefit to city, phasing

key words financing, scenarios, involved actors, phasing, accessibility, visualizations

concluding | graduation planning

Start February 6, 2012

P1 April 2, 2012

P2 June 19, 2012

P3 September, 2012

P4 December, 2012

P5 January, 2013

PROJECT DEFINITION THEORETICAL FRAMEWORK EXISTING PLANS SITE VISIT

VISION ANALYSIS STRATEGY CITY SCALE LOCAL ANALYSIS CASE STUDY CONCEPT LOCAL DESIGN LOCAL DESIGN EVALUATION

Thank you TEKST Dion van Dijk 4023382 P3 presentation September 24, 2012 1st mentor

2nd mentor

Drs. H.J. Rosenboom Spatial Planning and Strategy Ir. J.A. Westrik Urban Compositions

Faculty of Architecture Department of Urbanism Urban Regeneration

Posad Spatial Strategies