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Ushering in a New Golden Era
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OOKING BACK AT HISTORY, what would have happened if Mary Kay Ash could have worked with customers through the metaverse? Or what would have transpired if Amway’s founders had social selling platforms available to connect them with customers? And if Herbalife Nutrition’s Mark Hughes had social media all those years ago, what might have been? Many people recall those companies and leaders as leading direct selling’s “Golden Age.” But from our vantage point and what we can tell you about the future, we haven’t seen anything yet… You are undoubtedly getting ready to be a part of DSA ENGAGE: Conversion Immersion in Boca Raton, FL, June 5-7. As the direct selling channel, this is where we will bring the future into focus. Together, we will explore the countless unknowns ahead and seek new ways to harness the limitless opportunities we face. As we’ve all experienced, the marketplace is changing at the speed of light. Accordingly, our businesses are adapting with an equal amount of agility. Technology is evolving, and we have found new ways to harness these innovations to better address consumer needs. We have broken records in product sales and introduced new products—today, we are transforming our organizations in ways that will allow us to continue to thrive. And as we delve
JOSEPH N. MARIANO is the President of the U.S. Direct Selling Association and the Direct Selling Education Foundation.
into these exciting ideas, we will find ways to ensure that our conversations remain focused on our community’s larger goal of modernizing the channel’s image. We will explore how today’s technology has created the possibility of a single individual, upon sharing the details of a beloved product or service with a friend, could have global market implications. We will touch upon what happens when we combine technology and our values of protecting consumers. We will examine the nexus of ethics and innovation. Beyond these discussions, I want you to be a part of all the fun networking and socializing that will make this DSA ENGAGE truly special. DSA announced the category finalists for the 2022 DSA Awards in late April, and I want to make sure you stay through Tuesday’s 2022 DSA Awards Gala and dress in your favorite ’80s prom attire. I’m counting on you to bring the fun and theme to life. And if you haven’t already done so, sign up for the additional networking events, including the DSA PAC Golf Tournament and the DSEF Cocktails & Cabanas Pool Party featuring USANA’s CEO Kevin Guest. Boca Raton will be a fun and exciting event—I have no doubt. I look forward to you joining me in ushering in a new Golden Era for direct selling at DSA ENGAGE 2022: Conversion Immersion. DSN d i r e c t s e l l i n g n e w s . c o m 1 2 9
