Discovering the Deepings issue 065, November 2020

Page 8

Health

Still Open, Still Covid-prepared, Still Responsible, Still Working Hard We are still employing the myriad safety measures and mitigations we designed and implemented on day one of ‘re-opening’ after lockdown.

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our safety is still our priority and your physical and mental wellbeing is still our passion. The ‘Gold Standard’ we set is still that very same standard. Indeed, we maintain, improve upon, and learn how to further adapt this standard every week. It’s human nature that we all become somewhat acclimatised to the situation we are living in. It’s natural that we become battle-hardened and wise. It is also true that some become tired, even exhausted with the constant background of challenging news and heightened anxiety. But now is the time to stay the course.

Our exposure to daily media in the form of TV news, Social Media ‘news’, radio reports and other written ‘info’ formats, is to consume the very many ways our government has disseminated, distributed, communicated, construed and often confused in sharing a message that we want to be concise, clear and detailed.

This is certainly the case for Empire Gym as a business and as a pillar of the local community. Our primary focus is always to fulfil the personal responsibility we feel as a family to do our very best, but I also feel that it is important to keep in mind the influence we can have in being professional, positive, prepared and decisive in our decision making around Covid safety. We can set an example. You can still visit our website www.empiregyms. com to read the comprehensive ‘Gold Standard’ Covid Safety document I wrote in preparation for the post-lockdown ‘come-back’. Indeed, I have recently updated it to version 2, to include many small updates, adaptations, learning points and improvements.

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We want our messages to be clear. Clear messaging makes people feel safer and more confident. We all digest information in different ways. But we as a business want to ensure two things:

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Deepings

That the fine details and reasoning behind our decisions are readily available for people to read. That implementing the daily actions that the details demand is easy and intuitive, both for staff and customers alike.

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