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Print and digital ads were placed in The Gazette’s newspaper and on its website. The average reach of the publication is 100,000 daily readers, with 900,000 average monthly desktop mobile and tablet users. • • •
¼ page vertical ads were placed in the July 5 Go! Section ½ page ad placed in the July 11 life section 75K online impressions
The Chamber & EDC website has a page dedicated to An Evening in Tuscany. The event link is included in all digital marketing and print advertisements to push traffic to the web page. •
891 page views on An Evening in Tuscany event page
The event and link are accessed through the calendar feature or a direct search.
Sponsor logos were featured in email marketing campaigns that were sent to all Chamber & EDC members and other community members who have opted for emails: • • • •
Invitation sent to 6,567 people on June 19 Retargeting email marketing campaign re-sent to people who did not open the June 19 invitation (463 opens)
The Chamber & EDC’s newsletter is sent to more than 6,500 subscribers. Sponsor logos were included in the following efforts via a link to the An Evening in Tuscany event page of our website: •
Included in the events newsletter on June 28 and July 10
The Chamber & EDC’s social media reach is 4,745 Facebook fans, 1,025 followers on Twitter and 1,396 followers on LinkedIn. • • • •
Facebook event included link to page with list of sponsors (7,423 reached) Facebook live video was viewed 524 times Top LinkedIn post earned 347 impressions Photo gallery showcased via Flickr viewed 106 times