GET STARTED EXERCISE 3

Bring out the highs and lows to create a dramatic and magical journey.

Made by humans

Revealing lows as well as celebrating highs evokes qualities such as determination, imagination, kindness: these are your superpowers.

Create a sense of jeopardy

Will it work? Suspense and unexpected developments create intrigue.

Fuel the passion

Not drawing a perfect line is also a way to talk about what you’re making, why you’re making it and what it takes to follow your purpose, every day.

Work in progress

Open up the journey. Understanding what’s been going through your mind since you started and what you’re plotting is more interesting than showing a final product.

What were the biggest doubts and risks?

Highlight key moments that define your journey. Turn the page and list your ups and downs...

The most exciting thing about telling your story today is that all the drama and magic is unfolding here and now, before our eyes. Celebrating the people who join the journey –helping you navigate the highs and lows – is a great way to build a community around your brand. It is also an invitation for people to write the next chapters with you.