EXERCISE 5

No matter how abstract, begin gathering images that represent or summarise your business. They could be from favourite magazines or blogs, or they could be close to home.

Look around your office, desk, Instagram, Pinterest, photos on your phone(s), articles you’ve featured in, your old notebooks.

Find one killer image and sentence to convey your story.

Choose a really memorable phrase and a powerful image - the aim is to distill your story to its essence. You may want to look through images you already have.

The definitive version of your story

You could think of it as the main version that features on your website.

The “Instagram bio”

The one sentence that captures the essence of your story. Make it memorable and easy for people to share and repeat.

Founder image

The killer image that immediately conveys your story.

A brilliantly crafted story will take on a life of its own...