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EXERCISE 4 GET STARTED

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BROOKLYN BREWERY

BROOKLYN BREWERY

Celebrating the people who join your journey will add to the sense of a movement & make your purpose feel bigger.

An opportunity to build a community

Make it more than a journey of one and celebrate the people who rally behind you.

Add more characters to the story

Find ways to build long-term partnerships with those keen to take a bigger part in the journey.

Celebrate people with shared values

Inviting people into your story who have the same values as you can make your purpose and mission even clearer e.g. Brooklyn Brewery X proud New Yorker Milton Glaser.

List all of the people who have helped along your journey.

Create four Instagram posts (image and text) to celebrate each of these people. Choose those who best illustrate the journey you’re on.

...YOUR STORY

Continue to work on your storytelling craft. It takes hours of practice and repetition. Continue to live your story. It's an ongoing narrative. Continue to find new people to tell your story to and make it easy to repeat. Let your story flow.

There are many stories out there, so you need to work hard to stand out, be talked about, and be remembered. The best storytellers often identify a powerful image, phrase or symbol to convey all the magic and drama of your story in seconds. They’re usually a pretty literal representation of a moment of truth in your story: a specific detail likely to capture what their journey is all about.

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