UP-AND-COMERS | RADAR
MARKETING MOGUL
SOPHIE STICH TALKS TOASTWORTHY MOMENTS FROM HER BAR ON WHEELS WORDS BY KAYLA MARSH Photo courtesy of Sophie Stich.
Cheers to life’s most enjoyable moments and one of D.C.’s most savvy marketing moguls, Sophie Stich: founder of Toastworthy, a modern celebration experience serving you drinks from a vintage Airstream. The 1965 Airstream Caravel, also known as the Toaster, is its own pop-up venue designed to be a welcoming, open space for bartenders and guests alike. It’s used for the worth-it moments, of course, and has served all kinds of events – think holiday parties, birthday bashes, family gatherings, photoshoots, wedding receptions and more – with a charming experience that’s hard to find anywhere else. The event host, caterer or private venue provides the libations, and the Toaster will do the rest. In an Instagrammable era where all we talk about is the mood or vibe whenever we go out, Toastworthy is a modern masterpiece that’s right on trend. From mastering marketing at her previous jobs with SoulCycle and Sweetgreen to road-tripping to and from Ohio while the Airstream was being renovated, Stich has finally found her calling. “I’ve always had this service aspect in my life,” she says. “My greatest joy is bringing people together and building community, which is really difficult right now [because of the pandemic]. But I was always trying to find different ways to maintain that aspect I love: people. I’m super curious about people’s backgrounds and building unique experiences for them and the special moments in their lives. That’s what Toastworthy’s about.” The Wisconsin native moved to the D.C. area in 2008 to attend George Washington University, where she studied psychology and public health. After three years at a public health genetics nonprofit, she began exploring different career paths and landed at SoulCycle DISTRICT FRAY |
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