AUGI WATER FOUNDERS
TALK FASHION, HYDRATION + INCLUSION WORDS BY KELSEY COCHRAN At only 20 years old, Augustine Amoakohene and Daniel Green are single-handedly running the high-quality, eco-friendly alkaline water company Augi Water based in Alexandria. Though these entrepreneurs may be young, they are ready to take the world by storm and change the way we all drink water. District Fray spoke with Amoakohene and Green, who answered questions together about their work, life, style and favorite drinks, rapid-fire style. District Fray: What inspired you to create Augi Water? Augustine Amoakohene and Daniel Green: Growing up, I was always into the higher quality waters. I always drank waters like Fiji Water, Evian and Voss because of my mom. She started off as a nurse, so she found it important to drink better quality water or consume better quality anything, because she always says that the most important thing in life is your health. I was inspired to make my own water basically because I wanted to provide something even better than Fiji [or] Evian. Why was it important to you to make your company environmentally conscious? Bigger brands like Fiji and Evian don’t really focus on the environmental impact of their work. They just care about their water quality, which is okay. But in our society and the time we live in right now, it’s important to take the environment into consideration because of global warming. Have local retailers started carrying the brand? At the moment, no. But we do wish [for] local retailers [to] carry the brand in the future. We have been speaking to several retailers in the area, along with distributors that have the ability to put us in more mainstream retailers such as Whole Foods, Streets Market and stores of that nature. I’ve also spoken to the president and a co-founder of Union Kitchen when I applied to the product accelerator program, so I would want to follow up with them in the future and try to get into local stores. Right now we are talking to a lot of stores in California, and those are the ones that are the most open to carrying our product at the moment. [Note: After this interview was conducted, Augi Water became available for purchase at Glen’s Garden Market.] 70 | JULY 2020
FROM TOP. Augustine Amoakohene. Photo by Daniel Green. Daniel Green. Photo by Augustine Amoakohene.
