UK@SXSW2021 Lookbook

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UK Look Book SXSW 2021 March 16-20, 2021 SXSW Virtual Conference



UK Look Book | SXSW 2021

Contents Foreword ............................................................................. 2 An Overview of the UK’s Creative Industries ������������� 3 DIT Services in the USA ................................................... 4 DIT Contacts ....................................................................... 5 Speakers & Fringe Program ........................................ 6-7 DIT Trade Mission ........................................................ 9-15

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UK Look Book | SXSW 2021

Foreword The Department for International Trade (DIT) is delighted to be back at SXSW. We’re incredibly proud to showcase companies that represent the best of UK creativity and innovation. We hope you’ll get to know as many of them as possible.

Debbie Adler Head of Creative Industries and Digital Media Sector, North America Department for International Trade

2020’s unique challenges have only affirmed the creative sector’s enduring power to transport and connect us beyond our own four walls. From novel AR and VR technologies embedded in games, film and TV, to agencies that are shaping our relationships with our favourite brands – the UK companies on our 2021 trade mission are charting an ambitious path into the future. DIT, along with several incredible partners, will host the 2021 British Music Embassy (BME) where we’ll present the best up-and-coming British musicians and bands. While we will not congregate in a physical space for beer and breakfast tacos, this year’s VR-enabled BME platform will show how immersive technologies enable us to experience an interactive virtual world that has deep cadences with our real one. In addition to the main SXSW Conference, DIT is joining with UK partners to invite you to its UK House fringe programme. Come register for our free series sessions that will demonstrate British thought leadership across a range of topics in the creative industry: www.theUKHouse.com


UK Look Book | SXSW 2021

An Overview of the UK’s Creative Industries The UK’s reputation for flair, talent and imagination comes from the combination of our rich cultural heritage and cutting-edge creative companies. This lies at the crux of our international success. The UK creative sector has been outpacing the rest of the UK economy two-fold in recent years. Despite challenges caused by COVD19, the creative sector will play a central role in Britain’s future prosperity. Innovative companies thrive in the UK for many reasons: from incredible talent that has been educated at world’s top universities to the culture of creativity that arises from collaboration across industries. Businesses of every size – including design, film and TV, VFX, immersive technologies, music, games, and publishing – benefit from the UK government’s commitment to their growth. The government offers a number of programmes that directly benefit the creative industries, including:

• An R&D Tax Credit for small and mediumsized companies that are pushing the boundaries of new technology; • The Global Entrepreneur Programme (GEP) for non-UK entrepreneurs of innovative technology companies that want to relocate their headquarters to the UK; • Tax Reliefs for Film, High-End TV, Animation, Children’s TV, and Games for content that qualifies as British, which can also be applied to post-production and visual effects; and • The Tradeshow Access Programme (TAP) Grants that subsidize the direct costs of attending certain conferences and tradeshows with DIT. • Government-backed finance or insurance from UK Export Finance (UKEF), the UK’s export credit agency. We encourage you to look deeper into all of these programmes and follow up with us to ask how your company might benefit from them – either as a British business expanding overseas, or as a company looking to invest in the UK.

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UK Look Book | SXSW 2021

DIT Services in the USA The UK’s Department for International Trade (DIT) helps businesses export, drives inward and outward investment, negotiates market access and trade deals, and champions free trade. For UK companies looking to export to the US, DIT USA can provide tailored support and advice including arranging missions of UK companies to the US to meet with possible export partners; making critical business introductions to US companies; advising companies on export regulations and best practice; and supporting trade policy. For US companies looking to grow their business overseas, DIT USA also provides complimentary, tailored investment support including help building key contacts in the UK and providing custom information on R&D support, relevant regulations, financial incentives, and immigration issues.

Her Majesty’s Trade Commissioner for North America, Antony Phillipson, leads the team across the US and Canada with staff located at the British Embassy in Washington, DC and at British consulates in Atlanta, Boston, Chicago, Houston, Los Angeles, Miami, New York, and San Francisco. Don’t hesitate to reach out and ask how our Creative Team can support your company’s international growth.


UK Look Book | SXSW 2021

DIT Contacts Debbie Adler Head of Creative Industries & Digital Media, North America Department for International Trade, USA debbie.adler@mobile.trade.gov.uk Address: 2029 Century Park East, Suite 1350, Century City, CA 90067 USA

Chris Hurne Senior Account Manager, Music and Games, International Trade and Investment Department for International Trade, UK

+44 (0)20 7215 6343 \ +44 (0)7876 006 625 chris.hurne@trade.gov.uk

Address: 3 Whitehall Place, London, SW1A 2AW

David Moody Sector Specialist – Advertising and Marketing Department for International Trade, UK

+44 (0)7557 865474 david.moody@trade.gov.uk

Address: 3 Whitehall Place, London, SW1A 2AW

Lara Purser Trade & Investment Officer for Tech & Creative Industries Department for International Trade, USA

+1 713.553.7887 lara.purser@mobile.trade.gov.uk

Address: 1301 Fannin Street, Suite 2400, Houston, Texas 77002

Kate Wilkinson Trade & Investment Manager, Tech & Creative Media Department for International Trade, USA

+1 (713) 799-3355 kate.wilkinson@mobile.trade.gov.uk

Address: 1301 Fannin Street, Suite 2400, Houston, Texas 77002

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THE HOME OF CREATIVITY

#UKatSXSW


WELCOME TO THE HOME OF CREATIVITY UK House showcases the best of UK advertising, art, tech, immersive technology, music and innovation. In a year of absolute disruption, UK House considers what we have learnt about the adoption of new and emerging technologies and how it’s influencing future developments for UK creativity. Join us for discussions, networking, workshops and exhibition to celebrate the best of UK creativity.

CONNECT with future collaborators EXPLORE the best of UK Creativity ENGAGE with the conversation on innovation and creativity

It is free to attend for thinkers, makers and investors around the world to meet and hear from leading UK experts. Save your spot at theukhouse.com


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UK Look Book | SXSW 2021

Arlo Parks UK


UK Look Book | SXSW 2021

DIT Trade Mission 23red Sean Kinmont Executive Creative Director & Founding Partner sean.kinmont@23red.com www.23red.com @23red

We’re 23red, a creative agency on a mission to create purposeful work that transforms people’s lives. Whether it’s teaching kids road safety, getting people to move more, or creating food waste superheroes, we develop brands and campaigns that change behaviour for the better.

AI Music Gareth Deakin Head of Business Development gareth@aimusic.co.uk www.aimusic.co.uk @TheRealAIMusic

AI Music is a category-defining music company with a mission to change how we create, consume and interact with music. The company is pioneering the use of adaptive audio, to enable brands and platforms to create deeper connections with their audiences through the power of music. Their technology harnesses the latest artificial intelligence and machine learning techniques to infinitely scale and adapt human creativity, free from the inherent challenges and limitations of legacy licensing models.

Blokur Silvia Montello Head of Business Development silvia@blokur.com www.blokur.com @blokurHQ

Alongside building the world’s most authoritative database of music rights, Blokur has developed a bespoke new graph search technology for consolidating song data from different entities. This enables us to generate more matching candidates with a greater level of accuracy – meaning fewer duplicates, fewer missed conflicts and more successful works to recordings matching. The result? Our technology benefits publishers, labels, and music right-holders, ensuring they get paid what they should when they should.

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UK Look Book | SXSW 2021

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DIT Trade Mission Charisma.ai Guy Gadney Founder & CEO guy@charisma.ai www.charisma.ai @aiCharisma

Charisma.ai is transforming the linear entertainment industry through advanced creative AI. We bring to life stories from television, literature and history so that audiences can talk directly to characters, influencing the storyline itself. Our stories are immersive, impactful and resonant with new audiences wanting that extra element to their entertainment.

Convosphere Jackie Cuyvers CEO jackie@convosphere.com www.convosphere.com @Convosphere

Convosphere is a social-first insights agency, we recognise that the value of global social listening lies in the impact data-driven decisions can make – and the cultural relevance required to make them actionable. Through hands-on human-led social data analysis across 45+ languages, and with offices around the world we have unprecedented data access into hard-to-reach markets where we can deliver deep consumer insights that bring our global clients closer to local audiences.

Crowd Jamie Sergeant CEO jamie@thisiscrowd.com www.thisiscrowd.com @thisiscrowd

Crowd is a global creative agency that specialises in amplifying demand for brands around the world. Our dynamic, multi-national team fuses rich data, digital innovation, and creativity to ensure your message hits harder, budgets go further, and sales reach higher. Crowd combines localised knowledge with the support and reach of a worldwide network, allowing your brand to succeed both at home and internationally.


UK Look Book | SXSW 2021

DIT Trade Mission Digital Detox Tazz Parker Marketing Director tazz@digitaldetox.agency www.digitaldetox.agency @detoxLDN

Digital Detox is a humanity-led digital product agency, specialising in design, full stack development, delivery and digital transformation. Founded in 2004, we are made up of nearly 50 strategists, creatives and engineers who build digital products that bring clarity to complexity, making you more productive and happy. The ultimate goal is to leverage the latest technology to best service humanity, sustainability and growth.

Engineered Arts Limited Daniel Bragg Sales and Marketing Manager daniel@engineeredarts.co.uk www.engineeredarts.co.uk @engineered_arts

We make the most memorable interactive character experiences in the world. A unique combination of state of the art technology with a focus on engagement means nothing comes close to meeting our humanoid robots. Our robots are star performers at attractions, museums and robotics labs around the world. Building on 15 years of innovation, we constantly develop our products, to ensure our robots are reliable, easy to use and hard to ignore.

Factory 42 Ltd John Cassy Chief Executive info@factory42.uk www.factory42.uk @factoryforty2

Factory 42 is a group of producers, designers, writers, directors, engineers, artists, software developers, architects and academics that creates compelling, immersive stories and experiences. Using interactive technologies we are developing a multi-sensory approach to narrative and build unique experiences that engage people’s emotions and create presence and empathy.

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UK Look Book | SXSW 2021

DIT Trade Mission Filmily Ltd Andy Doyle Founder / CTO andy@filmi.ly www.filmi.ly @filmilyapp

Filmily is a patented platform which uses AI to create content from 1000s of mobile phones at events. It can be a wedding with 100 guests, or an NFL match with 100,000 fans in stadium, or fans spread all over the world. We collect content and automatically create each and every fan their own piece of unique branded content. We also send content to stadium screens, audio to broadcasters and films ready for social channels.

FX Digital Ramsey Marwan Marketing Manager ramsey@fxdigital.uk www.fxdigital.uk @wearefxdigital

FX Digital is an award-winning TV and Voice app development agency, providing innovative solutions for brands looking to pioneer the latest technologies. We merge user-centred design with emerging and established technology to create meaningful connected experiences across TV, Voice, Web and Mobile. Our recent projects include building an entirely new cross-platform TV App for Eurosport, one of the world’s largest sports networks and creating an interactive Alexa game for global entertainment company Zodiak Kids.

Good-Loop Nicolas Rainey New Business Director nick@good-loop.com www.good-loop.com/ @goodloophq

Good-Loop uses 50% of your ad budget to fund amazing causes whilst delivering significantly better engagement and ROI. We work with global brands like Coca-Cola, General Mills, and Amazon to creating meaningful media moments where a brand and a consumer unite, for just a few seconds, to do some good in the world.


UK Look Book | SXSW 2021

DIT Trade Mission HeyHuman Abigail Mayhew Senior New Business & Marketing Executive abigail.mayhew@heyhuman.com www.heyhuman.com @HeyHumanAgency

HeyHuman combines marketing expertise and creativity with agility to give brands and businesses competitive advantage. We use our understanding of marketing sciences to inspire thinking and ideas that connect and change behaviours. We strengthen this understanding through a focus on neuroscience principles and testing in HeyLab. We create Unusual Everyday® Ideas in brand, content, digital, social, retail and experiential.

Latimer Digital Ltd Thea Cole CEO thea@latimergroup.org www.latimergroup.org @wearelatimer

Latimer is a digital creative agency with a unique methodology. We gather communities of interest around your channel, brand or cause to ideate and create with us, devising relevant and impactful programmes, content, campaigns and influencer marketing. Working closely with representatives of your target audience throughout the creative process means we generate valuable insight, meaningful engagement and genuine organic reach though peer to peer advocacy.

REWIND Jude Forbes Head of Marketing info@rewind.co www.rewind.co @REWINDco

REWIND is dedicated to bringing the physical and digital worlds closer together using realtime technologies and creativity to deliver spatial experiences that people love. The team includes real-time engineers, 3D artists, designers, producers, programmers, creatives, copywriters, and technical directors.

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UK Look Book | SXSW 2021

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DIT Trade Mission Social Chain Oliver Yonchev Managing Director oliver@socialchain.com www.socialchain.com @TheSocialChain

Social Chain uses owned media, marketing and technology to build brands. The agency is famed for its disruptive creative work. Within 5 years Social Chain grew from a startup of 2, to a team of 700+ individuals, currently operating through six locations: New York, Los Angeles, Manchester, London, Berlin and Munich.

Superla Lucie Warrington Managing Director lucie@superla.tv www.superla.tv

Space: Bespoke 3D game engine-powered virtual spaces including video, text and audio chat, avatar builder, digital tote bag, on demand or live-streamed video content and 3D product demos with hotspots. Play: Communicate and educate in a memorable way with business focused digital games, both individual and multi-player. Watch: Full service creative video production in film, 2d and 3d animation, 360, mo-cap and virtual production.

Territory Studio Emily Rivvers Executive Producer emily.rivvers@territorystudio.com www.territorystudio.com @territorystudio

Territory Studio is a boutique studio with a unique approach to motion design, visual effects and digital experiences. Drawing on deep expertise of narrative design for film, games and brands, we blend creative with technology to realize compelling future facing experiences. What sets us apart is a uniquely refined design intelligence, near future expertise and a team of ambitious, focused and proactive cross discipline creatives.


UK Look Book | SXSW 2021

DIT Trade Mission This Is Tommy Dougal Strachan Senior Vice President dougal.strachan@thisistommy.com www.thisistommy.com @talktotommy

Abertay University

Tommy is a global creative agency designed for the digital era. We ideate and deliver award winning digital experiences for brands underpinned by strategic insights from tech, creative and social media. Working on more than 100 top 10 box office movies, TV shows, retailers and FMCG brands in over 60 countries around the world - Tommy is the leader in some of the most advanced digital campaigns online today.

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Our mission

Some work we’re proud of

We’re 23red, a creative agency on a mission to create purposeful work that transforms people’s lives. Whether it’s teaching kids road safety, getting people to move more, or creating food waste superheroes, we develop brands and campaigns that change behaviour for the better.

Actions speak louder than words. Here’s some of our award-winning work to drive long-term behaviour change across health and the environment. Click the picture to see the case study on our website. City2Sea – National Refill Day

Tapping into cutting-edge insight, expert strategic planning, and award-winning creative ideas, we help leading businesses, charities and government to shift the behaviour of their audiences across a variety of sectors.

Connect with us

NHS Blood & Transplant – The Dynamic Blood Appointment

WRAP Food Waste Prevention – Guardians of Grub

JANE ASSCHER

CEO & Founding Partner

SEAN KINMONT Founding Partner & Executive Creative Director

Public Health England – Train Like a Jedi

Our Services Our offer is strategically led and crafted around the needs of our clients.

CONSULTANCY CONSULTANCY

CREATIVE & CAMPAIGNS

INSIGHT & EVALUATION

PR

STRATEGY & PLANNING

PARTNERSHIPS

London, United Kingdom / +44 (0)20 7843 5900 / newbusiness@23red.com

Department for Transport / THINK! A mate doen’t let a mate drink drive



Building the most accurate source of global music songs data in the world using bespoke technology and machine learning.

How we do it – graph search technology

Blokur has developed a new graph search technology developed to tackle the challenges of consolidating song data from different entities. The result is that Blokur is able to generate more candidates for matches and match them with a greater level of accuracy. That means fewer duplicate songs, fewer missed conflicts and more successful matches between works and recordings — all driving at more revenue for music right-holders.

Some ways we are applying our technology to solve problems and benefit labels, publishers, creators, platforms: LIVESTREAMING project underway with one of the industry’s leading MRT solutions.

This collaboration identifies the music performed in DJ live-streams, matches the recording to works data and provides the resulting data to PROs/CMOs, to enable accurate reporting and pay-through to the writers and creators

MATCHING Project underway with large publisher/label with 8m copyrights and 2.5m

recordings; to match, clean, dedupe works and recordings data, find ISRC-ISRW matches, ensure society registrations can be corrected, missing revenues from performance income allocated and process 3rd party usage reporting

MLC/HFA DATA QUALITY INITIATIVE preferred partner. Working with publishers to

match their data against the MLC database, surface discrepancies, duplicate ISWC, IPI and HFA identifiers to create accurate mechanicals reporting and accounting

LICENSING MESSENGER Publishing rights clearances for synch pros, labels and music users.

This feature enables license requests from 10+million songs direct to publishers through Blokur, via a simple-to-use template. One-click submit the request and the correct publisher(s) connect with the user directly to negotiate a license Contact: Silvia Montello, Head of Business Development. +44 (0)7810 852432

silvia@blokur.com www.blokur.com


charisma.ai

the new premium tv is interactive JOIN US


Human-led Social Insights in 45+ languages

NO BLEED


THE MOST EXCITING TALK AT SXSW WILL BE WITH YOU Start a conversation with our global creative team and take your business further than ever before. thisiscrowd.com

AMPLIFY DEMAND


A humanity-led digital product agency, specialising in enterprise, design-led product engineering.

WHO WE MAKE IT FOR

SERVICES WE OFFER • Application development

• Enterprise website design

• Digital product engineering

• Systems integration

• Digital strategy

• Digital sustainability

• Digital transformation

• Headless CMS

WHAT WE MAKE • Rich, interactive websites

• Enterprise applications

• Highly performant and scalable apps

• Code component libraries • Development communities

OUR AWARDS

DIGITALDETOX.AGENCY

HELLO@DIGITALDETOX.AGENCY

LINKEDIN.COM/COMPANY/ DIGITAL-DETOX


Humanoid Robots Easy to use, hard to ignore We make the most memorable interactive character experiences in the world. A unique combination of state of the art technology with a focus on engagement means nothing comes close to meeting our humanoid robots ENTERTAIN Attract visitors and create crowds Easy performance creation Any custom character possible

COMMUNICATE Marketing Customer service Corporate messaging

INTERACT Remote operation Automated behaviours Touchscreen input option

WHAT WE DO

COMING SOON Entertainment Communication Education 27 fluid movements Easy to use animation software Remote operation Interact with visitors

Lifelike looks Real people Fictional Characters Fully customisable Ultra realistic motion 45 + separate movements Full arm and finger animation Dynamic facial expressions Tritium Cloud software Remote diagnostics & support

Reception robot Information kiosk Point of sale Customer service Tritium Cloud software Remote operation Interact with visitors Release Q3 2021

SOME OF OUR CUSTOMERS

www.engineeredarts.co.uk

+44 (0) 1326 378129

info@engineeredarts.co.uk



We are an award-winning TV & Voice app development agency Our team of creative technologists and product leads provide innovative solutions for brands looking to pioneer the latest technologies.

Our services

TV

Voice

Web

Craft incredible connected TV apps across all OTT platforms, Smart TVs and consoles

Create interactive and engaging Voice experiences across Alexa & Google Assistant

Build unforgettable Websites and Web experiences

Our clients

Tel 020 3773 8253

Email hello@fxdigital.uk

Address 91-95 Brick Lane, London E1 6QL





We bring the physical and digital worlds closer together using real-time technologies and creativity to deliver spatial experiences that people love.

BBC Home: A VR Spacewalk The multi-award winning real-time VR experience and ISS mission simulator. Rated a Top 10 Oculus Quest title and praised as true-to-life and inspirational by those best placed to judge—astronauts.



PIONEERING POSSIBILITIES AND EXPERIENCES WITH VIRTUAL SPACES, INTERACTIVE GAMING AND FILM

SPACE

PLAY

WATCH

3D game engine-powered virtual spaces limited only by imagination.

Communicate and educate in a memorable way with interactive digital games and experiences.

Full service creative video production in film, 2D and 3D animation, 360, motion capture and virtual production.

Our spaces can be used for conferences, exhibitions, training, sales, promotions, social events and more. We have created spaces for clients to use and reuse for different purposes.

We design and develop business focused individual and multi-player games to be used for team building, internal communications, productivity and employee engagement.

We’ve been making beautiful films for our clients for years. Our experience includes sectors including travel, automotive, biotech, pharmaceutical and telecoms.

vimeo.com/499690515

vimeo.com/485488676

vimeo.com/485560825



The single most important question to ask.



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TONY DA GATORRA, GULP, GWENNO, HÆLOS, HAPPYNESS, HARKIN, HATCHAM SOCIAL, HECTOR BIZERK, HER’S, HEY NEGRITA, HIMALAYAS, HOLLY MACVE, HOLY ESQUE, HONEYBLOOD, HONNE, HOOTON TENNIS CLUB, HOWLER, HUSKY LOOPS, IDER, IDLES, IN CASE OF FIRE, ISAAC GRACIE, ISLAND, ISLET, JACK GARRATT, JACKMASTER, JACOB COLLIER, JADE BIRD, JAM SESSION, JAMIE ISAAC, JAMIE WOON, JANE WEAVER, JEALOUS OF THE BIRDS, JERRY WILLIAMS, JETTA, JIM LOCKEY, JIMI’S PARADE, JOHN SMITH, JOHNNY FLYNN & THE SUSSEX WIT, JONES, JONQUIL, JORDAN MACKAMPA, JOSHUA BURNSIDE, JUICE, JUNGLE, JYROJETS, KAMILLA LOVETT, KASSIDY, KATE NASH, KATE TEMPEST, KEN HADDOCK, KILL IT KID, KINDNESS, KING CREOSOTE, KING NUN, KINS, KITTY DAISY & LEWIS, KLOE, KNUCKS, KOKOROKO, L.A. SALAMI, LA FARO, LAURA MARLING, LAURA WELSH, LET’S EAT GRANDMA, LIFE, LITTLE COMETS, LITTLE SIMZ, LIZ GREEN, LIZ LAWRENCE, LONGFELLOW, LOST BROTHERS, LOYLE CARNER, LUCIA, LUCY ROSE, LUCY SPRAGGAN, LUKE SITALSINGH, LUSTS, MAKE MODEL, MALLORY KNOX, MAN WITHOUT COUNTRY, MARIKA HACKMAN, MARSICANS, MARTINA TOPLEY BIRD, MARY EPWORTH, MASTER SHORTIE, MATRIMONY, MAVERICK SABRE, MEILYR JONES, MELT YOURSELF DOWN, MEURSAULT, MICATCHU, MIDDLEMAN, MINKE, MORNING PARADE, MT. WOLF, MUNCIE GIRLS, MY LATEST NOVEL, NAI HARVEST, NEDRY, NEW CASSETTES, NEW PORTALS, NILÜFER YANYA, NINA NESBITT, NO CEREMONY///, NOT3S, NOVELIST, NZCA/LINES, ONE NIGHT ONLY, ONLY REAL, OPPENHEIMER, The British Music Embassy isPALE theWAVES, officialPAPER UK home at SXSW, music,PAWS, film OPTIMO, ORCHARDS, OSCAR, OTZEKI, OUR GIRL, OUR LUNAR ACTIVITIES, AEROPLANES, PAULthe MARSHALL, PEACE, PEGGY SUE, PENELOPE ISLES, ELDER ISLAND PEOPLE IN PLANES, PINS, POLARSETS, POLLY MACKEY, POPUP, PORRIDGE and interactive festival and conference in Austin, Texas. Since 2008 it has RADIO, PRIDES, PROTEX, PSYCATRON, PUBLIC SERVICE BROADCASTING, PULLED APART BY HORSES, PUMA BLUE, PUMAROSA, RACE hosted over 450 UK artists, positioning them in front of a global audience in HORSES, RACHEL K. COLLIER, RACHEL SERMANNI, RAG ’N’ BONE MAN, RAM’S POCKET RADIO, REDINHO, REVEREND & THE MAKERS, order to helpQUARTET, them toROE, break intoHART new& markets and advance careers. RHYS LEWIS, RIVAL CONSOLES, RIZ MC, ROBOCOBRA RODDY THE LONESOME FIRE, ROLO their TOMASSI, ROYAL BLOOD, ROZI PLAIN, RUSTIE, RYAN VAIL, SAINT PHNX, SAM FENDER, SAM GELLAITRY, SAM ISAAC, SAOR PATROL, SAVE YOUR BREATH, The British Music Embassy also uses UK production and equipment, giving SCOUTING FOR GIRLS, SETH LAKEMAN, SHAME, SHE DREW THE GUN, SHOPPING, SHURA, SILENCES, SILVASTONE, SIÔN RUSSELL artists from the UK an unparalleled platform on the world music stage. JONES, SKIBUNNY, SKINDRED, SKIP MOSES, SKY LARKIN, SLAVES, SLOW CLUB, SMOKE FAIRIES, SOAK, SOHN, SON OF DAVE, SONS & DAUGHTERS, SONS OF ALBION, SPECTRALS, SPLASHH, SPORTS TEAM, SPRING KING, SPYCATCHER, SQUID, STEALING SHEEP, STEAM DOWN, STONEY, STRAIT LACES, STRICKEN CITY, SUGARMEN, SUMMER CAMP, SUNDARA KARMA, SUPERGLU, SUPERORGANISM, SUZI WU, SWEAT, SWEET BABOO, SWIM DEEP, SYD ARTHUR, TALK TO ANGELS, TALL SHIPS, TANGO IN THE ATTIC, TAYA, TEMPLES, TEN BEARS, TEN TONNES, THE 1975, THE AMAZONS, THE ANSWER, THE ANSWERING MACHINE, THE BARKER THE BEAT POETS, FOR FULL LINE UPBAND, PLEASE VISIT: THE BIG MOON, THE BLINDERS, THE CHAPMAN FAMILY, THE CHEVIN, THE COMET IS COMING, THE COURTEENERS, THE CROOKES, THEBRITISHMUSICEMBASSY.COM THE DESERT, THE DUNES, THE DUNWELLS, THE ELECTRIC CITY, THE FEATURES, THE GOOD NATURED, THE HOT MELTS, THE HOWL & THE HUM, THE INVISIBLE, THE JAPANESE HOUSE, THE JOY FORMIDABLE, THE LAST REPUBLIC, THE LAW, THE LOST BROTHERS, THE LOVELY EGGS, THE NINTH WAVE, THE PEARL HARTS, THE PEOPLE THE POET, THE PICTISH TRAIL, THE POST WAR YEARS, THE PROCLAIMERS, THE RASCALS, THE REVENGE, THE RPMS, THE SANDANISTAS, THE SHERLOCKS, THE SNUTS, THE SONIC HEARTS, THE SPOOK SCHOOL, THE STAVES , THE VIEW, THE VRYLL SOCIETY, THE WAVE PICTURES, THE WEBB SISTERS, THE WHIP, THE WOMBATS, THE WONDER VILLAINS, THE WYTCHES, THE XCERTS, THE YOUNG REPUBLIC, THEORETICAL GIRL, THREE BLIND WOLVES, THROWING SHADE (NABIHAH IQBAL), THUMPERS, THYLA, TIM WHEELER (ASH), TODDLA T, TOTALLY ENORMOUS EXTINCT DINOSAURS, TOUTS, TOY, TRUDY & THE ROMANCE, TURBOGEIST, TWILIGHT SAD, TWIN ATLANTIC, ULTIMATE PAINTING, UNICORN KID, UNITED FRUIT, UNKNWN, UNTIL THE RIBBON BREAKS, VERONICA FALLS, VICTORIAN ENGLISH GENTLEMAN’S CLUB, VIOLET SKIES, VIVA CITY, VOOM BLOOMS, VV BROWN, WALL, WAVE MACHINES, WE ARE ANIMAL, WE HAVE BAND, WE WERE PROMISED JETPACKS, WELLES, WET NUNS, WHENYOUNG, WILD BEASTS, WILLIE J HEALEY, WILLY MOON, WITHERED HAND, WOLF ALICE, WOLF GANG, WOMAN’S HOUR, WONDER VILLAINS, WRETCH 32, WYLDEST, Y NIWL, YAK, YOLA, YOU ME AT SIX, YOUNG FATHERS, YOUNGR, YXNG BANE, ZULU WINTER.

EVERY NIGHT AT SXSW ‘21 FROM 5PM

“THE GOLD STANDARD FOR INTERNATIONAL SHOWCASING AT SXSW.”


Expo site Expo 2020 Dubai

The UK at Expo 2020 Dubai 1st October 2021 - 31st March 2022 The UK’s participation theme is ‘IInnovating for a Shared Future’ and our presence will consist of a self-build country Pavilion and a global programme of content and activity. Humanity is facing challenges in every aspect of our being. Technology, creativity and innovation is rapidly showing us solutions that can solve these real global challenges. The UK is leading contributions in these areas to provide future, sustainable solutions.

In the future how will we Create... Part of our programme of activity will look at the role of creativity in tackling the major challenges of our time. Creative thinkers and designers shape our environment both real and virtual and the products, systems and services we use every day but can creativity save the world? Approximately 80% of the environmental impact of products and services are determined in the early stages of design. Experts from varied disciplines and sectors will gather to explore how creativity can be harnessed to solve social, technological, environmental and economic issues, and build a more sustainable future for all.

Topics that will be covered include: • • • • •

Designing for the future Creativity and climate change Social responsibility and designing for ‘good’ Multi-disciplinary creative collaboration The power of partnerships when addressing global challenges

To find out more and to register your interest visit great.gov.uk/expo2020



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UK Look Book | SXSW 2021

great.gov.uk DIT The UK’s Department for International Trade (DIT) helps businesses export, drives inward and outward investment, negotiates market access and trade deals, and champions free trade. Disclaimer Whereas every effort has been made to ensure that the information in this document is accurate the Department for International Trade does not accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. © Crown copyright 2021 You may re-use this publication (not including logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence visit: www.nationalarchives.gov.uk/doc/open-government-licence or e-mail: psi@nationalarchives.gov.uk Where we have identified any third party copyright information in the material that you wish to use, you will need to obtain permission from the copyright holder(s) concerned. This document is also available on our website at gov.uk/dit. Any enquiries regarding this publication should be sent to us at enquiries@trade.gov.uk Published February 2020 by Department for International Trade.


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