REACH THE LARGEST NETWORK OF SEAFOOD PROFESSIONALS WORLDWIDE
2025 MEDIA KIT
WHY SEAFOODSOURCE?
SeafoodSource boasts one of the largest, most relevant seafood industry audiences available, coupled with a significant brand reputation built over many years providing high quality content and educational resources.
Among this large audience, SeafoodSource has a strong representation of senior stakeholders from producers, importers, and foodservice/retail professionals who have the purchasing authority needed to take your business to the next level.
Engage with your desired target audience via the most broad range of media than any other news provider in the industry. SeafoodSource provides various opportunities to connect with potential customers based on your budget and goals –from branding opportunities on SeafoodSource.com and various targeted newsletters, to educational lead generation opportunities like whitepapers and webinars.
When it comes to choosing a brand to align your messaging with, in the dynamic world of seafood, SeafoodSource remains the choice for associating with the highest quality, reliable content that industry professionals trust.
AUDIENCE PROFILE
REGION
SUBSCRIBER REGIONS WEB VISITOR REGIONS
SUBSCRIBER JOB FUNCTIONS
NEWSLETTER ADVERTISING
Influence the largest industry newsletter subscriber base with your brand’s unique offering.
DAILY NEWSLETTER
SeafoodSource News
Subscribers: 67,000+ / Frequency: Twice daily on weekdays, plus breaking news
TARGETED NEWSLETTER
North American Newsletter
Subscribers: 32,000+ / Frequency: Twice weekly
*Frequency subject to change on or around company-recognized holidays.
Newsletter
42,000+ / Frequency: Weekly
SEAFOODSOURCE NEWS
DAILY NEWSLETTER
Weekly Round-up
Subscribers: 67,000+ / Frequency: Weekly
DISPLAY ADVERTISING
SEAFOODSOURCE WEBSITE
Pop-Up Example
As the official media of Seafood Expo North America/Seafood Processing North America and Seafood Expo Global/ Seafood Processing Global, SeafoodSource provides the ONLY printed news magazine that features official event news and information and is distributed consistently throughout the duration of each event.
Print Publications
In addition to event distribution, EXPO TODAY gains even MORE exposure digitally via the expos’ digital pub bins sent via email to all pre-registrants, and QR codes throughout the event.
$5,095 (limit two per publication)
All the benefits of a standard Sponsored Article with the added benefit of print
ADVERTISE WITHIN THE KEY BUYER INDUSTRY UPDATE
Promote your brand, product, or service within a digital publication, produced by editors of SeafoodSource twice annually and marketed exclusively to the high volume key buyers of retail, foodservice, and distribution within the SeafoodSource and Seafood Expo North America database.
LEAD GENERATION
Share your content with our engaged network of seafood professionals to obtain quality leads that fill your sales funnel.
SPONSORED WEBINAR
Present your informative webinar to pique our audience’s interest and endorse your brand.
• Creation of webinar registration/data capture form
• Two emails to all SeafoodSource subscribers promoting the webinar
• Two customized questions in either registration form or survey sent to attendees after the live webinar
• One advertisement (300 x 250) on SeafoodSource for one month prior to the live webinar
• One mention of webinar with call to register in SeafoodSource News
• One mention of webinar with call to register posted to Facebook, Instagram, Twitter, and LinkedIn
• Up to (200) Leads provided COST: $5,025
SPONSORED WHITEPAPER
Share your content-rich whitepaper to educate industry professionals while effectively positioning your business solution.
• Creation of whitepaper access/data capture form
• Two emails to all SeafoodSource subscribers promoting the whitepaper
• One advertisement (300 x 250) on SeafoodSource for one month
• One mention of whitepaper with call to download in SeafoodSource News
LEAD GENERATION PACKAGE
• Up to (150) Leads provided COST: $3,795
• One mention of whitepaper with call to download posted to Facebook, Instagram, Twitter, and LinkedIn following publication
Let SeafoodSource craft your ideal content-driven marketing campaign
• One Sponsored Report placed behind lead capture form and marketed over a one-month period to SeafoodSource’s full subscriber and member databases. No lead cap (leads provided after one-month promotional period)
• Advertising for 50,000 impressions on SeafoodSource.com for one month
• Advertising for one month in either weekly targeted newsletter or weekly round-up newsletter
CONTACT SALES:
COST: $8,595
Webinar
Whitepaper
CONNECT AND ENGAGE WITH THE LARGEST SEAFOOD AUDIENCE
PRODUCT SPOTLIGHT PACKAGE
• Advertising for 50,000 impressions on SeafoodSource.com for one month
• Advertising for one month in either the weekly North American, Global, or Weekly Round-Up newsletter
• One Product Showcase basic listing on SeafoodSource.com
• One mention of Product Showcase listing with call to action in SeafoodSource News
• One post linking to Product Showcase listing shared to LinkedIn, Instagram, Facebook, and Twitter
COST: $4,500
THOUGHT LEADER PACKAGE
EXPO PACKAGE
Exhibitor exclusive opportunity
• Advertising for 50,000 impressions on SeafoodSource.com for one month
• Advertising for one month in either weekly targeted newsletter or weekly round-up newsletter
• Advertising in Expo Preview newsletter sent in advance of expo
• One Product Showcase basic listing on SeafoodSource.com
COST: $5,895
ADD A FULL PAGE AD IN EXPO TODAY - Seafood Expo North America/ Seafood Processing North America: $8,500
• Advertising for 50,000 impressions on SeafoodSource.com for one month
• Advertising for one month in either the North American, Global, or Weekly Round-Up newsletter
ADD A FULL PAGE AD IN EXPO TODAY - Seafood Expo Global/ Seafood Processing Global (two issues): $9,500
COST: $7,625
• Sponsored Article posted in the headlines of SeafoodSource News and on the homepage of SeafoodSource.com for two weeks
DEDICATED EMAIL
Promote an event, introduce a product, or share a new resource in one efficient digital message.
COSTS: $650 / setup fee + $695 / per 1,000 recipients (1,000 minimum)
CONTACT SALES:
sales@seafoodsource.com
CONTENT BRANDING
SPONSORED ARTICLE
Achieve brand visibility through the influential voice of SeafoodSource editors.
• Placement on SeafoodSource homepage
• Three ad positions on article landing page
• One static headline within the SeafoodSource newsletter
Duration : 2 Weeks
COST: $5,025
SPONSORED REPORT
Capitalize on the power of content marketing as the SeafoodSource editorial staff develops a fully-designed, stand-alone report on a topic you select based on alignment with your brand.
• Report will be placed behind lead capture form and marketed over a one-month period to SeafoodSource’s full subscriber and member databases
COST: $6,250
• Report featured on SeafoodSource report section with a link to its own dedicated page
• No lead cap (leads provided after one-month promotional period)
CONTACT SALES:
Sponsored Article
Sponsored Report
SPONSORSHIP OPPORTUNITIES
Align your brand with the movement for sustainable seafood practices and differentiate yourself from the competition.
DIGITAL FORUM SPONSORSHIP LEVELS
Increase brand awareness and generate quality leads by participating in these twice yearly educational events, targeting engaged seafood industry professionals, including senior stakeholders from production, import, and foodservice/retail.
CONTENT TITLE SPONSOR (LIMIT 3)
• No event leads provided
• Sponsors logos included on the registration page, promotional material, and live on the event platform for the event.
• Link included in Sponsored Resources widget
COST: $2,500
LEAD TITLE SPONSOR (LIMIT 1)
• All event leads provided
• Sponsors logos included on the registration page, promotional material, and live on the event platform.
• Link included in Sponsored Resources widget
COST: $10,000
TITLE SPONSOR (LIMIT 2)
• Half of all event leads provided
OTHER SPONSORSHIP OPPORTUNITIES:
• Sponsors logos included on the registration page, promotional material, and live on the event platform.
• Link included in Sponsored Resources widget
COST: $5,000
ISSUE BRIEF SPONSOR (LIMIT 1 PER BRIEF)
Seafood2030 Issue Briefs are published throughout the year and explore industry-led innovations aimed at supporting sustainable seafood resources and communities, highlighting seafood’s health benefits for people and the planet. This ongoing content series offers year-round engagement with the SeafoodSource audience.
• All leads provided 30 days after publication
• Sponsors logo included on the issue brief PDF, the download landing page, and in all issue brief promotional materials
• Company bio included on the sponsor “About” page
COST: $4,000
CONTACT SALES:
OTHER OPPORTUNITIES
CLASSIFIEDS
Attract qualified candidates to employment opportunities within your organization. Your company’s advertisement and will be live on SeafoodSource.com for a minimum of one month, which is promoted in a standing block in the SeafoodSource News twice daily newsletter.
COST: $450 (per month)
PRODUCT SHOWCASE
Include your new or featured seafood industry product or service within the SeafoodSource Product Showcase, listed on its own dedicated landing page.
COST:
Basic Listing: $695
Video Listing: $995
SUPPLIER DIRECTORY
Reach qualified buyers in your category by including your company in the leading online directory for the seafood industry.
COST: $550
CONTACT SALES: sales@seafoodsource.com
Classifieds
Product Showcase
Supplier Directory
PARTNERSHIPS
Make a huge splash in the industry as a SeafoodSource Partner.
Gain maximum visibility with the goal of:
• Reinforcing your brand
• Boosting your market share
• Driving additional web traffic
• Maintaining your position above your competition
CURRENT KEYSTONE PARTNERS:
• 50,000 ad impressions per month on SeafoodSource.com for twelve months
• One Supplier Directory listing
• One Product Showcase listing OR two Classified listings
• Two posts linking to Product Showcase listing OR one Classified listings shared to LinkedIn, Instagram, Facebook, and Twitter
• One complimentary SeafoodSource Premium membership
• Logo included on SeafoodSource marketing material promoting Keystone Partners at Seafood Expo events
COST: $25,000 (per year)
• 20,000 ad impressions per month on SeafoodSource.com for six months
• One Supplier Directory listing
• One Product Showcase listing OR one Classified listing
• One post linking to Product Showcase listing OR one Classified listing shared to LinkedIn, Instagram, Facebook, and Twitter
• One complimentary SeafoodSource Premium membership
COST: $13,500 (six months)
CONTACT SALES:
