13 BEAUTY issue
FAL 2017
DWF
MAGAZINE
FACEBOOK.COM/DIVERSEWORLDFASHION - TWITTER @DWFMAGAZINE - IG @DIVERSEWORLDFASHION
NOELLE TORRILLO Editor in Chief
Creative Director DANIEL ESTRADA Managing Editor SOPHIA HERNANDEZ Financial Director LAUREN EUSTACE
FASHION Fashion Editor: ARIEL ENGEL; Womenswear Copy Editor: GILLIAN MARTON; Menswear Copy Editor: MARTÍN SOTO; Fashion Coordinator: KRISTINA LE BLANC Womenswear Director: SOPHIA BALLESTEROS; Womenswear Team: ANDREA CABRERA, AUBRIA HILL, SOPHIA ISAAC, EMILY LAMBOY, & CECILIA MONGE; Menswear Director: LLOYD NEWBY; Menswear Team: ADI COHEN, DYLAN FIELD, JEFFREY MALLO, & JASON MARTINEZ
Stylists: MORGAN BOLAN, DEJA DUNCAN, SHAELYN FITZGERALD, ALEXA JANEIRO, CHENNEL MARCANO, KIRSTYN MARSH, ERIN MOYE, EDUARDO PROL, GRACE RODRIGUEZ, EMMA ROZA, MARY SWEITZER, & DELANEY WILLIAMS Bookings Director: ALLY MOTUSH; Model Scouts: ALANNA DICKEY & SOFIA COLON RIVERO
BEAUTY Beauty Copy Editor: ISABELLE CARBAJALES Beauty Director: MEGHAN MAYNARD
Beauty Team: MEGAN HUBBARD, DYLAN MORAN, CRIS RENNER, & JUDY SHIN
FEATURES & ARTICLES Online Copy Editor: JESSICA COLEGROVE
Writers: AUDREY ANELLO, ALYSSA CERCHIAI, LAUREN EDMONDS, ISABELA FRAIZ, KATHERINE HIGGINS, ALYSSA LAMAS, VERONICA QUINTERO, & NATALIA RAMIREZ
CREATIVE Commercial Videography Director: MATTHEW MANYAK Behind the Scenes Photographers: CHELSEA BECKTON, BRIAR RECK, & TARA WILSON
EVENTS - PR - MARKETING Events Director: NAOMI BELL; Events Team: DANIELLE HOUSE & JACQUELINE PANTIN Public Relations Director: SAMANTHA BRAVO; Public Relations Team: PARKER LEIRO & JENNA VIGRE Marketing/Social Media Director: CAROLINA VALDIVIA; Social Media Team: HEATHER CARPENTER, DALIA PICHEL, & KEAGAN RECHEL
SPECIAL THANKS TO OUR FACULTY ADVISOR, ROXANNE PARKER
Layout created by: NOELLE TORRILLO
CONTENTS 6
LETTER FROM THE EDITOR
EDITORIALS 18 REBEL REBEL beauty editorial 38 STRIPPED beauty editorial
ARTICLES & F E AT U R E S 8
MUST-TRY BEAUTY TRENDS
14
HAIR TRENDS
28
FALL ‘17 BEAUTY MUST-HAVES
34
PERFECTLY POLISHED
36
FALLS GUIDE TO FRAGRANCES
46 #GIRLBOSSES
ON THE COVER
SOPHIA BALLESTEROS CAPTURED BY CREATIVE DIRECTOR, DANIEL ESTRADA. TO SEE THE FULL EDITORIAL, REBEL REBEL, TURN TO PG. 18.
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LETTER FROM THE EDITOR Last spring I thought about how unique it would be to have a 100% beauty issue outside of our consistent fashion publication. A “beauty report” of sorts with makeup how-to’s, top trends, and beauty editorials, to name a few, that would all be exclusive to this issue and serve as something fun and bold for the team to be a part of. With that in mind, we created DWF Issue 13: Beauty. As a lover of makeup and all things “glam,” I couldn’t be prouder or more excited for this issue and all that went into it. Being able to create two additional issues this semester, to me, was a true testament to the work ethic of this team and our willingness to constantly push the limits and outdo none other than ourselves. I hope through the pages of this issue, you find a new-found love for all things beauty! XOXO,
Noelle Torrillo, Editor-in-Chief
BEAUTY ‘17 7
MUST-TRY BEAUTY TRENDS On the runway, the designers’ looks are the main focus, but it’s the keen details that finalize the look and tie it all together. Notice all the major makeup trends on the runway this season and find out how you can imitate these looks so easily on your own! By: Katherine Higgins
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TO GET THE LOOK: Looking for looks just like these? Lucky for you Rihanna just released her new makeup line, Fenty Beauty. Get all her products and you can feel like you’re apart of Fenty University too!
FENTY X PUMA: BRILLIANT & BUSY Rihanna has quickly become an icon and has launched herself into the fashion world with flying colors, both literally and figuratively. Her Fall 2017 line, Fenty x Puma, was a bold show with a story. With the fashion show taking on the atmosphere of a school, Fenty University seemed like the coolest place to ever be enrolled at. Sign us up! As the styles and looks changed throughout the show, the makeup changed with them and it seemed to tell a story of the different styles seen in a not-so-typical high school or college. At first, the models were slaying an orange shimmery eyeshadow look with three black ticks drawn under their eyes. This look was paired with most of the dark blue and green plaids and was also matched with some vibrant oranges. About halfway through the show, the makeup takes a change and goes all natural matched with looks incorporating dark blue and many accents of yellow. The orange is still relevant as the eyeshadow was replaced with a neon orange mascara that served as a minuscule detail but was certainly noticeable. Towards the end of the show, the colors went dark and the models were wearing a plethora of dark maroons and oranges that were matched with dark maroon lips and black wing shaped eyes. The show ended with a goth type feel, with all models, male and female, wearing black eyeliner that was smudged down their face almost as if they had been recently crying. This stays true to the “school-like” atmosphere, and Rihanna pleased all of her fans like she always seems to do!
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BEAUTY TRENDS
VALENTINO: WHITE & BRIGHT Creative Director, Pierpaolo Piccioli, went with clear vibrant tones in his Fall 2017 line. Each look was paired with a popping white eyeliner and highlights around the eyes, accomplishing a pristine ambiance. Cohesiveness from top to bottom is clear by Piccioli pairing white tights and ankle boots with each white eyed look. Other than that specific detail, he strays away from all other classics like deep black eyeliner or colored lips to accomplish a bright and dreamy feel. His makeup fits his line: clean, feminine, and simple. Want to accomplish this look at home? Look no further than E.L.F. Cosmetics. They sell a smooth white liner pencil that will easily accomplish the white lined fall look - and it’s only $1!
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TO GET THE LOOK: This shimmer can be easily replicated with any shimmery highlighters or eyeshadow alike. Sugar Box sells three separate soft brightening liquids in silver, pink, and bronze for only $14!
SAINT LAURENT: NEW & NATURAL This specific line has been widely talked about amongst all the fashion experts in the world. To all those who don’t know, Saint Laurent recently changed creative directors. Hedi Slimane left Saint Laurent in 2016 and was replaced by an Italian fashion designer and the former Creative Director of Versus Versace, Anthony Vaccarello. The sudden change from a French designer to an Italian designer was drastic and extremely evident in not only the clothing, but also the makeup trends, as well. Evolving from a full dark lined eye and red lip look in 2016, Vaccarello did the complete opposite and kept the makeup to a minimum this season. No more than slight silver and shimmer on the eyes could be seen. Everything else appeared to be completely natural. The line is dark and bold, so keeping the makeup light and minimal kept all the focus on the newly re-vamped Saint Laurent.
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BEAUTY TRENDS
CHANEL: VIBRANT & VINTAGE Although Creative Director Karl Lagerfeld did incorporate color into his Fall 2017 Chanel line, most of the hues were centered around darker colors. Because of this, each look was paired with an eye that was as colorful as you could get! With each dark piece, there was an underlying color of either red, orange, yellow, green, or blue. These were all the colors that were used for eyeshadows and matched with a dark eyeliner on the waterline. The lips were natural and other than the vibrant eyes, no other makeup was noticeable, nor was it needed. This created a bold popping statement that matched perfectly with the vintage, unique style that is Chanel. This can be a more challenging look to accomplish at home, but that doesn’t mean you don’t have the tools to try! NYX Ultimate offers both a nude and color palette for $17 apiece for all your eyeshadow needs!
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VERSACE: BADASS & BOLD Everything about it was bold - from the encouraging words of “EQUALITY,” “STRENGTH,” “LOVE,” “COURAGE,” “UNITY,” “POWER,” and “LOYALTY” sewn into almost all of the pieces, to the thick black winged eyeliner seen on all the models. As the show went on, the colors became lighter, but the makeup was never changed. All that was visible was the blackest of black winged eyeliner that covered the whole lid, giving each look just the extra edge it needed. This look can be easily accomplished with any black liquid eyeliner, but the bolder the tool you use to apply, the better! Target sells a Black Radiance Bold & Sexy eyeliner equipped with two ends to achieve a sophisticated or dramatic look for only $4.99!
BEAUTY ‘17
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HAIR TRENDS
By: Lauren Edmonds
THIS FASHION WEEK, FAMOUS MODEL, LIKE KAIA GERBER, MADE THEIR DEBUT. ASTOUNDING NEW COLLECTIONS FROM FASHION HOUSES LIKE BURBERRY WERE REVEALED. WITH THIS OVERALL BUZZ THAT SURROUNDED FALL FASHION WEEK GLOBALLY, IT MAY BE EASY TO OVERLOOK THE SMALL DETAILS THAT GO INTO COMPLETING SOME OF THE MEMORABLE OUTFITS TO HIT THE RUNWAYS THIS SEASON. CHECK OUT DWF MAGAZINE’S FAVORITE HAIR TRENDS FROM THE FALL ’17 SEASON.
TEMPERLEY LONDON
LBB’s
TEMPERLEY LONDON
The Little Black Dress may have finally met its equally dark counterpart this season with the arrival of the LBB: Little Black Bow. The LBB has shown up in collections across the designer spectrum and given designs a youthful look, but don’t be fooled by the name. As audiences saw in Marchesa’s show, the LBB doesn’t have to be black or little to complete an ensemble.
LOEWE
TORY BURCH
J. W. ANDERSON
NOT A ONE TRICK PONY
It is off to the races as the Fall ’17 runways take one of fashion’s most underrated, but none the less, classic hairstyles under its wing: the iconic ponytail. Sure, the simple hairdo might seem plain at first glance, but by using multi-textured hair, a sleek finish, or deep side part, the typically ordinary style becomes irresistible.
ELLERY
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J. W. ANDERSON
SLICKED BACK 2.0 Re-imagining classic do’s to make them fresh and exciting again is what the fashion industry does best, and slicked back tresses are no exception. Designers visited the slicked back, slightly wet look on the Spring/Summer ’17 runways and to reinvent this look designers like Giambattista Valli have relied on a more relaxed finish with a bit of volume for added height.
MONCLER GAMME ROUGE
ELLERY
GIAMBATTISTA VALLI
OPENING CEREMONY
LEONARD PARIS
FENTY X PUMA
VIBRANT VIBES Models with shocks of bright pink, blue, yellow, and green hair electrified every runway they strutted down, and left a charged aura in their wake. Highly pigmented locks made for an eye catching trend this season. Models like Fernanda Ly, whose hair has been dyed pink for years, shone center stage.
OPENING CEREMONY
LEONARD PARIS BEAUTY ‘17 15
HAIR TRENDS
ESTABAN CORTAZAR
VERSACE
LESS IS MORE Most people shudder at the thought of styling their hair in the grade school nostalgic bowl cuts of their past. This fall season, however, designers have brought particular attention to this hairstyle and revamped it to give the youthful cut an edgy flair. Versace’s addition of colored streaks to create dimension and contrast is just one example of many of how high fashion can make even cringe inducing hairstyles chic.
HAIDER ACKERMANN
ESTABAN CORTAZAR
TOMMY HILFIGER
BURBERRY
DSQUARED2
POPPING PLAITS There is no contest that plaits of all lengths, textures, and looks have long been a part of the style arena. From Tommy Hilfiger to Dsquared2, designers this season made sure to not only include, but highlight braid hairstyles of all backgrounds in their shows. 16
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DSQUARED2
CHANEL
IT’S ALL ‘ON’ YOUR HEAD Headbands made a return to the scene in collections for fashion giants like Elie Saab and Miu Miu during the Fall ’17 season, but none made a splash quite like Chanel’s collection which featured knitted headbands with jewels lining the front to give it added sparkle.
ELIE SAAB
PACO RABANNE
CHANEL
MIU MIU
DRIES VAN NOTEN
DIG DEEP No, when we say deep side part we’re not talking about the Emo themed comb over you rocked in middle school. The fashion world is referring to the equal parts elegant and dramatic style that dominated the Fall runways. This look is versatile, and designers cleverly used this to their advantage to create intriguing looks.
RALPH LAUREN BEAUTY ‘17 17
REBEL REBEL
PHOTOGRAPHED by DANIEL ESTRADA
MODEL: SOPHIA BALLESTEROS; MAKEUP: MEGAN HUBBARD; CONCEPT CREATOR: MEGAN HUBBARD
FALL ‘17 BEAUTY MUST-HAVES AS SIMPLISTIC NATURAL SUMMER MAKEUP COMES TO A CLOSE, WE VENTURE OFF INTO A SEASON OF BOLD AND DARING LOOKS. WHILE FALL MAY BE A SEASON OF THICK SWEATERS AND SPECIALTY LATTES, IT IS MOST NOTABLY A SEASON OF REACHING BEYOND THE CONFINES OF ONE’S COMFORT ZONE. REACH INTO YOUR MAKEUP BAG AND BRING OUT THAT DARK LIP COLOR YOU’VE ALWAYS BEEN AFRAID TO WEAR. LET YOUR EYEBROWS BE - LEAVE THE WAXING BEHIND AND WORK THE NATURAL BUSHY BROW LOOK. SWIPE ON SOME METALLIC EYESHADOW SHADES AND HONE YOUR INNER ROCK DIVA. BE FEARLESS THIS FALL SEASON WITH MAKEUP AS YOUR PLATFORM. By: Isabelle Carbajales
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GLITTERY METALLIC PALETTES Say goodbye to a natural smokey eye and pack some of the newest Pat McGrath eyeshadow colors on your lid. Begin with priming your eyelids with a shadow primer, preferably one made especially for shimmer and glitter shadows. Use a blending eyeshadow brush to add a crease shade, and then pack your lid with your glitter shade of choice. Top with some eyeliner, mascara, or some false lashes for the perfect metallic look.
TEST THESE OUT: 1. PAT MCGRATH LABS Mothership III Eyeshadow Palette “Subversive,” $125, Sephora 2. PAT MCGRATH LABS Mothership II Eyeshadow Palette “Sublime,” $125, Sephora 3. PAT MCGRATH LABS Mothership I Eyeshadow Palette “Subliminal,” $125, Sephora 4. ANASTASIA BEVERLY HILLS Prism Eyeshadow Palette, $42, Sephora 5. FENTY BEAUTY BY RIHANNA Galaxy Eyeshadow Palette, $59, Sephora 6. NATASHA DENONA Lila Eyeshadow Palette, $129, Sephora BEAUTY ‘17 29
FALL ‘17 BEAUTY MUST-HAVES
SHARP EYELINERS Spread your wings. Be brave this fall season with eyeliner. Do not stick to a mere black tight-lined waterline or a simple wing. Reach for colors. Pick multiple colors, even. Put eyeliner higher or lower than you usually would. Add a crazy wing, or more than one wing. Get some glitter liner. Fill in your waterline with a pop of color. Get creative this season with your liner. The bolder, the better.
TEST THESE OUT: 1. URBAN DECAY Heavy Metal Glitter Eyeliner, $20, Sephora 2. KAT VON D Tattoo Liner, $20, Sephora 3. MARC JACOBS BEAUTY Highliner Gel Eye Crayon Eyeliner, $25, Sephora 4. MAKE UP FOR EVER Aqua XL Eye Pencil Waterproof Eyeliner, $21, Sephora 5. URBAN DECAY Razor Sharp Water-Resistant Long-wear Liquid Eyeliner, $22, Sephora 30 DWF MAGAZINE
DARK BERRY LIPSTICKS Berry is the new nude. Nothing compliments the beginning of the colder weather more than a dark berry lip on all ranges of gorgeous skin. Change the shades from day to night, but don the look all fall season. Pair with your everyday makeup look to transform it from simple to glamorous in just one swipe.
TEST THESE OUT: 1. KAT VON D Everlasting Liquid Lipstick “Vampira,” $20, Sephora 2. TARTE Tarteist™ Creamy Matte Lip Paint “Hangry,” $20, Sephora 3. BITE BEAUTY Matte Crème Lip Crayon “Aubergine,” $24, Sephora 4. ANASTASIA BEVERLY HILLS Liquid Lipstick “Trust Issues,” $20, Sephora 5. PAT MCGRATH LABS Luxetrance Lipstick “35MM,” $38, Sephora 6. TOO FACED Melted Matte Liquified Long Wear Matte Lipstick, $21, Sephora BEAUTY ‘17 31
FALL ‘17 BEAUTY MUST-HAVES
BOYISH BROWS Break your waxing routine this fall season. Let them grow wild and tame them with eyebrow gel to keep them in place and looking polished. For those with thinner brows, fill them in and add volume. Scratch the notions of a perfectly maintained brow and welcome these thick bushy brows this fall.
TEST THESE OUT: 1. ANASTASIA BEVERLY HILLS Brow Gel, $22, Sephora 2. BENEFIT COSMETICS Gimme Brow Volumizing Fiber Gel, $24, Sephora 3. Glossier Boy Brow, $16, Glossier 4. DIOR Diorshow Brow Styler Ultra-Fine Precision Brow Pencil, $29, Nordstrom 5. ANASTASIA BEVERLY HILLS Brow Powder Duo, $23, Sephora
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GLEAMING HIGHLIGHTERS Regardless of the season, healthy skin is essential to every makeup look. Highlight is key to achieving this fresh skin, without necessarily having it. Begin by placing the highlight on the tips of your cheekbones, the bridge of your nose and cupid’s bow. For added shine, highlight the inner corner of the eye and the brow bone. Sport this highlighted look this season to keep your summer glow all fall season long.
TEST THESE OUT: 1. HOURGLASS Ambient Metallic Strobe Lighting Palette, $62, Sephora 2. BECCA Après Ski Glow Face Palette, $54, Sephora 3. FENTY BEAUTY BY RIHANNA Killawatt Freestyle Highlighter, $34, Sephora 4. PAT MCGRATH LABS Skin Fetish 003 Kit, $72, patmcgrathlabs.com 5. BECCA Shimmering Skin Perfector® Pressed Highlighter, $38, Sephora 6.HUDA BEAUTY Highlighter Palette, $45, Sephora BEAUTY ‘17 33
PERFECTLY POLISHED
By: Jessica Colegrove
AS THE LEAVES CHANGE AND NATURE’S COLOR PALETTE TRANSFORMS FROM VIBRANT GREENS TO RICH ORANGES AND REDS, NAILS DO TOO. BRIGHT, BOLD COLORS ARE REPLACED WITH DARK HUES, NEUTRALS, AND A TOUCH OF SPARKLE. CHECK OUT THESE TOP-TEN COLORS FOR FALL ‘17!
GLAM GREY “NOW AND ZEN” by ESSIE
Soft, timeless sage gray with warm undertones; available at Ulta for $9
LOVELY LILAC “ G I R LY G R U N G E ” by ESSIE
Soft, silvery metallic with a light purple shine; available at Ulta for $9
BLUE LAGOON “CHECK OUT THE OLD GEYSERS” by OPI
Light, baby blue metallic with a silver glitter shine; available at OPI.com for $10.49
SNOW WHITE “OPTIC WHITE” by DIOR
Clean and classic, high-pigment white; available at Sephora for $27
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WINE NIGHT “ROUGE NOIR” by CHANEL
ALMOST MIDNIGHT “LIGHT MY SAPPHIRE” by OPI
Deep burgundy with cool hue undertones; available at Nordstrom for $28
Dark midnight blue with hits of black and purple, intense shine; available at OPI.com for $10.49
PRETTY IN PURPLE STAY CLASSY “MONOCHROME” by CHANEL
Soft and light taupe neutral nude; available at Nordstrom for $28
“ R O U B A C H K A” by CHANEL
Intense, high-shine black-purple; available at Nordstrom for $28
EMERALD DREAMS “ PA R A D O X ” by DIOR
Dark emerald with a silvery metallic reflex and glitter, available at Sephora for $27
RED MEANS GO “LOLLIPOP” by ESSIE
Colro of the season: bold, candy cane red, available at Ulta for $9
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FALLS GUIDE TO FRAGRANCES By: Isabela Fraiz
F R U I T Y CH by CAROLINA HERRERA A fragrance that emanates warmth and elegance with fruity spikes, CH is the one perfume for channeling your charm and allure. Perfect to wear during the day, its blend of bergamot, grapefruit, lemon, jasmine and orange blossom will lighten up even the coldest of fall and winter days. Get it on Amazon starting at $63
ELLE EAU DE PA R F U M B Y Y V E S SAINT LAURENT A vibrant perfume with a chic scent that will linger throughout the entire day, Elle is the perfect fragrance for the fun girl inside of you. With notes of lemon, pink and white flowers, berries and cedar, this Eau De Parfum is the perfect blend of fruity and glamorous. Get it on Amazon from $74 36
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F R E S H CHANCE EAU FRAĂŽCHE by CHANEL Energize your senses with this bright, zesty fragrance by Chanel. A blend of the softness of Jasmine, and the vitality of Teak Wood makes this the perfect perfume to put on after waking up and skip your morning coffee. Get it at Sephora starting at $80
LIGHT BLUE by DOLCE & GABBANA Escape from the routine and transport yourself to the deep blue waters of the Mediterranean with this fragrance. A truly empowering scent to lift your spirit and exalt your femininity with its notes of citron, amber, apple, bamboo and white flowers. Get it at Sephora from $57
B O L D BLACK ORCHID by TOM FORD Luscious, warm and strong. This perfume’s notes of incense, orchid, patchouli and sandalwood are the perfect complement for your fall looks. The one fragrance to make a statement and bring a scent of luxury wherever you go. Get it at Sephora from $84
EROS POUR FEMME by VERSACE For the passionate modern woman, Eros is the perfect blend of desire and empowerment. With notes of jasmine, peony, lemon, pomegranate, sandalwood and musk, this inviting fragrance will channel your inner goddess. Get it at Sephora starting at $72
F L O R A L
S W E E T
I L L I C I T E A U D E PA R F U M by JIMMY CHOO Make the flowers bloom even in the BLOOM by GUCCI
fall with Gucci’s new fragrance, Bloom. If you’re a fan of subtle, white floral scents, this is the perfume for you! It was created by Gucci’s creative director, Alessandro Michele, and blended by top-notch perfumer Alberto Morillas. Get it at Sephora from $72
A sweet elixir with notes of ginger, jasmine, and rose, all blended together in a honey base. If you’re looking for a fragrance to indulge your skin in a decadent experience and invigorate your senses, Illicit by Jimmy Choo is just the one. Get it at Ulta Beauty for $112
T W I L LY D ’ H E R M È S b y HERMÈS
RICCI RICCI BY NINA RICCI
A playful alternative for most floral fragrances. This perfume combines the spice of sandalwood, the smoothness of tuberose, and energetic ginger to create a blend that is floral with a kick. Get it at Sephora starting from $79
Sensual and glamorous, have the sweetest of dreams with Nina Ricci’s Ricci Ricci. With notes of rhubarb zest, bergamot, patchouli, sandalwood and Rose Centifolia, this fragrance is the perfect blend to relax your spirit and indulge your senses. Get it on Amazon starting at $43
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STRIPPED
PHOTOGRAPHED by DANIEL ESTRADA
MODELS: SOPHIA BALLESTEROS, ALYSSA CERCHIAI, LAUREN EDMONDS, & JUDY SHIN; MAKEUP: MEGAN HUBBARD, NOELLE TORRILLO, & JUDY SHIN
A/W '17
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#GIRLBOSSES: THE IMPACT OF NEW AGE BEAUTY COMPANIES & THE WOMEN BEHIND THEM By: Alyssa Cerchiai
In recent years, beauty ended its run as a societal standard and became a malleable concept – one that is constantly redefined based on individual confidence. The stigma that comes with an untamed mane or unkempt eyebrows is quickly diminishing. Beauty communities are finally beginning to celebrate the realistic range of effort and style applied to individual beauty routines; This may have something to do with the surge in female CEOs in the beauty industry. With firsthand understanding of the limitations of a universal understanding of beauty, emerging entrepreneurs acknowledge the clear differences in beauty consumers. Their companies have made strives to create a realm for simplicity and expression, and consumers cannot get enough. Read on to learn about three entrepreneurial powerhouses whose daring brands are so authentic that they can’t help but maintain an enormous following.
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MANE ADDICT Hair stylist to the stars, Jen Atkin, putting her Ouai products to good use
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EMILY WEISS OF
GLOSSIER
Before her makeup brand exploded with success, Emily Weiss began her fame as a blogger under the website Into the Gloss. Since the beginning, Weiss has emphasized that skincare is the root of good makeup. There was no better way for her to embody that notion than with a makeup and skincare brand called Glossier. Glossier gained traction as soon as it was created because of its now holy-grail products in makeup collections all of over the world. Products range from jelly-like cleansers, serums, and low coverage foundations that are meant to simply enhance one’s natural beauty. Glossier is now branching out into the realm of full body care with the release of body wash, lotion, and a fragrance that smells different on everyone.
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JEN ATKIN OF
OUAI
Hair stylist to the stars, Jen Atkin, is not only the creator of her hair-focused blog, Mane Addicts, but also the creator of her fairly new, yet wallet-opening brand, Ouai (pronounced like oui in French, but cooler). Atkin’s products are high end, but cater to a market of individuals who want hair that both looks and is effortless. Her products are ground-breaking, like her foaming dry shampoo and hair supplements for oily, dry, and thin hair. Jen Atkin is constantly seeking a better connection with her audience through social media, and is known for taking comments and criticisms on her products. Her ability to be in touch with her audience has allowed for consumers to deeply invest themselves in Atkin’s individual brand.
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LEANDRA MEDINE
OF
On her website called Man Repeller, Leandra Medine has attracted a following of daring readers who identify with an exciting sense of fashion that is simultaneously meticulous, yet carefree. Medine often describes her style as “maximalistic,” as she is known for compiling the least expected and most riveting outfits, complete with mixed prints, layered textures, and contrasting colors. Medine’s brand constantly emphasizes that personal style should not be on the basis of pleasing anyone other than oneself, hence the name of her blog. Her light hearted and often comedic approach to fashion is one of the aspects of her site that keeps readers engaged. Man Repeller aims to remove the notion that there is a right and wrong way to dress.
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GIRL BOSSES ARE BECOMING THE NORM FOR AN INDUSTRY DOMINATED BY WOMEN THEMSELVES,ALTHOUGH GENDER BOUNDARIES ARE BEING PUSHED AND BROKEN CONSTANTLY. BESIDES KNOWING THEIR CONSUMER MARKET, UP-AND-COMING ENTREPRENEURS CREATE AN ACCEPTING COMMUNITY, ALLOWING FOR MEN AND WOMEN ALIKE TO EXPLORE THEIR INDIVIDUALITY.
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IMAGE CREDITS • http://www.buro247.sg/local/instagram/ photos/22070852_138758650077203_199915274 7659657216_n.jpg • https://i.pinimg.com/originals/24/6c/ ea/246cea8eba4868b57b9a1f272e5fd6ec.jpg • https://images.hellogiggles.com/uploads/2017/09/28040606/patmcgrath.jpg • https://cdn.shopify.com/s/ files/1/0060/8442/articles/FullSizeRender_11_1024x1024.jpg?v=1505421502 • https://i.pinimg.com/originals/37/9b/5c/379b5c643639f5c63bc1fe4172dcbc9e.jpg • http://fashioncow.com/flowerpower/ wp-content/uploads/2017/11/Pat-McGrath-LabsFall-2017-6.jpg • http://fashioncow.com/flowerpower/ wp-content/uploads/2017/11/Pat-McGrath-LabsFall-2017-3.jpg • https://i.pinimg. com/236x/43/37/09/43370979a06348d7242a625746d3f382--newton-photography-product-photography.jpg • https://i5.walmartimages.ca/images/Enlarge/450/981/6000197450981.jpg • http://www.sabinescheer.com/wp-content/uploads/2015/09/Sabine-Scheer-Jackson-Pollock-nail-colour-liquid-photography-959x1280.jpg • http://www.sabinescheer.com/wp-content/uploads/2015/09/Sabine-Scheer-Jackson-Pollock-nail-colour-liquid-photography-959x1280.jpg • https://i.pinimg.com/originals/3b/80/4e/3b804edcbe4f94feed37be30caef9f68.jpg • http://www.pamper.my/news/wp-content/uploads/2017/08/F000355917_Paradox_F39. jpg • https://www.chanel.com/en_US/fragrance-beauty/cms2export/Site1Files/P159500/ S159514_XLARGE.jpg • https://media.douglas-shop.com/sgf/ nl/509491/900_0/OPI-Nagellakken-ICELAND.jpg • http://beautystat.com/site/makeup/ review-shades-colors-pat-mcgrath-makeup-labsphantom-002-cosmetics-collection-beauty-line-8piece-line/ • https://www.vogue.com/article/pat-mcgrath-labs-lust-004-lip-kit-glitter-gold-sparkle • https://fashionista.com/2016/03/patmcgra-labs-003-highlighter • https://www.google.com/ imgres?imgurl=http%3A%2F%2Fwww. hellomissniki.com%2Fwp-content%2Fuploads%2F2016%2F10%2Fpat-mcgrath-metalmo rphosis-kits-fall-2016-1-bronze.jpg&imgrefurl=http%3A%2F%2Fwww.hellomissniki. com%2F2016%2F10%2Fpat-mcgrath-metalmorphosis-kits-fall-2016%2F&docid=H8UfYKf6DgGoXM&tbnid=3eK9K8cG_4dZSM%3A&vet=10ahUKEwjWp7_Og_nXAhUJ3YMKHe7tAEkQMwh5KDAwMA..i&w=760&h=760&client=safari&bih=1273&biw=2240&q=PAT%20MCGRATH%20 BAGS&ved=0ahUKEwjWp7_Og_nXAhUJ3YMKHe7tAEkQMwh5KDAwMA&iact=mrc&uact=8 • https://www.google.com/ imgres?imgurl=http%3A%2F%2Fmakeupforlife.net%2Fwp-content%2Fuploads%2F2016%2F10%2Fpat-mcgrath-labs-lust-004-clear-vinyl-gloss. jpg&imgrefurl=http%3A%2F%2Fmakeupforlife. net%2F2016%2F10%2Fpat-mcgrath-labs-lust004-bloodwine-review-swatches.html&docid=06WQkfy4pecbaM&tbnid=3mDZSOc0gotjlM%3A&vet=10ahUKEwjWp7_Og_nXAhUJ3YMKHe7tAEkQMwhzKCowKg..i&w=1000&h=723&client=safari&bih=1273&biw=2240&q=PAT%20 MCGRATH%20BAGS&ved=0ahUKEwjWp7_ Og_nXAhUJ3YMKHe7tAEkQMwhzKCowKg&iact=mrc&uact=8
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DWF MAGAZINE
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