April 2019

RNI No: MAHENG/2018/75095

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Volume 2 / Issue 1 / Mumbai / April 2019 / Pages 28 / INR Rs 50/-

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INDIA IS THE LEADING MILK PRODUCING COUNTRY IN THE WORLD, ACCOUNTING FOR 19% OF THE GLOBAL MARKET SHARE

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ccording to the “Dairy and Milk Processing Market in India (20182023), as of 2018, India is the leading milk producing country in the world, accounting for ~19% of the global market share. The milk processing industry in India is expected to expand at a compound annual growth rate (CAGR) of ~14.8% between FY 2018 and FY 2023, and will reach INR 2,458.7 Bn in FY 2023.

Being one of the primary dairy consumables in India, the increase demand for milk in the country is owed to the increasing population.

As of FY 2018, ~81.1% of the Indian dairy and milk processing market was part of the unorganized sector, which produces milk in unhygienic environments. This reduces the overall quality and nutrition levels of the milk produced.

Uttar Pradesh, Rajasthan, and Gujarat have been the major milk producing states in India.

Uttar Pradesh is the largest dairy and milkproducing state because it is home to the highest buffalo population and the secondhighest cattle population in the country. The majority of the rural population in this state is engaged in livestock rearing and dairying.

Gujarat has numerous cooperative dairy milk unions, private dairy plants, and primary milk cooperative societies, which play crucial roles in the production of milk in the state.

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April 2019 | Food And Beverage Matrix

AMUL TO BE AVAILABLE IN FRUIT JUICE MARKET

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ujarat Cooperative Milk Marketing Federation Limited (GCMMF) is entering the fruit juice industry and by doing this it is planning to further enhance the brand Amul and its pan-India distribution network to diversify in new categories.

The move to launch fruit juices comes after the Amul strengthened its portfolio with chocolate based products in past couple of years. Recently, Amul launched a new chocolate factory to increase its capacity to 1300 MTs a year and soon planning to roll out variety of spreadable cheese.

Amul has launched packaged fruit drink brand ‘Amul tru’ in Mango, Orange, Apple and Lychee variants. Packed in pet bottles, ‘Amul Tru’ is priced at Rs. 10 for 200 ml and it is expected to compete with established brands such as Frooti, Maaza and Minute Maid besides many other regional brands.

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As per the Nielsen data juices, nectars and still drinks combined are 34 lakh litres per day (170 lakh packs per day) Out of which, fruit flavoured still drinks (Frooti, Maaza etc.)

(64% category contribution) size is approximately 30 lakh litres per day (150 lakh packs per day).

Its 18 member unions of Gujarat are experimenting with several non-dairy products. For instance, its founding member Kaira Union sells wide range of grocery and bakery products in Anand. GCMMF is likely to launch successful products after test marketing locally and perfecting them after feedback from local consumers.

While GCMMF is focusing on its core dairy products, it has also launched trendy milk-based beverages such as cake, Irish Drink Mocktail, Haldi Doodh, Kadhai Dudh and chocolate butterly spread under the brand name of Amul in recent past. These products will immensely contribute in GCMMF’s turnover of Rs. 29,000 crore, which has grown by over 17% of CAGR in last years. Amul has a total milk processing capacity of 315 lakh litre a day and planning to increase it to 400 lakh litre in next couple of years.n

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April 2019 | Food And Beverage Matrix

FOODANDBEVERAGE MATRIX

From Publishers desk

MONTHLY NEWSPAPER FOR F&B INDUSTRY

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ndia is the world’s largest producer and consumer of dairy. The dairy industry in India was worth INR 5,000 billion in 2016. India is also globally the largest milk producing country since 1997. In India, the co-operatives and private dairies have access to only 20% of the milk produced. Approximately, 34% of the milk is sold in the unorganized market while 46% is consumed locally. This is in comparison to most of the developed nations where almost 90% of the surplus milk is passes through the organized sector.

fastest growing segments of the dairy or food processing industry. Currently the ice cream market in India is estimated to be over INR 4,000 crores, and is growing at a rate of 15-20% year-on-year. It is projected that by 2019, the market will reach a value of approximately INR 6,198 crores.

In India, ice cream industry is mostly regional and there is a multitude of brands focusing on only one or two districts or in some case only one state. There are very few national 1 brands and the major reason behind slow growth of the smaller players is The Indian ice cream industry is one of the the high perishability of ice cream products.

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Currently growing at 12-15% annually, the future prospect of India’s ice-cream market is promising for manufacturers, suppliers and retailers. While a number of regional players have already started expanding, the entry of new players has further intensified the struggle to get a bigger market share. The small and medium ice cream manufacturers in India are now being able to enhance their product range, volumes and profitability by utilizing the more affordable Chinese equipments.

It is expected that the Asia Pacific cheese market will double its present size of USD 8.3 billion to reach approximately USD 15.5 billion by the year 2021. India and China are the two countries in this region with a fast growing cheese market.

Analysts believe that the cheese sector in India is set for rapid growth. Utilizing the benefits of an integrated sales and distribution system and employing diversified sourcing is the way forward in the sector. The value added dairy industry segment is expected to attract investments and entry of new players in the coming years. Players are emphasizing on offering the consumer better quality differentiated products.

Consumer are looking for more and more healthy dairy options and introducing such cheese options will see traction in the market. It has been projected that the Indian cheese market will grow at a CAGR of approximately 31% during 2015-2020, in terms of sales values.

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April 2019 | Food And Beverage Matrix

RICH’S GOURMET GUIDE DELHI DEMONSTRATES THE LATEST INNOVATIONS IN THE BAKERY AND F&B SEGMENT

~Rich’s team of expert chefs create hundreds of cakes inspired by the upcoming festive season~

Mr. Pankaj Jain- G.M., Marketing, Sales & Culinary during the Delhi edition of Rich's Gourmet Guide - The Baker's Lounge

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elhi, 15th March, 2019: Rich Graviss, a leading manufacturer of ingredients for Cakes and Dessertsrecently organized the Delhi chapter of Rich’s Gourmet Guide The Bakers Lounge at Le Meridien.

Inspired by the upcoming festive season, Rich’s team of In-house chefs and experts demonstrated International trends in Desserts, Cakes, Beverages &Savouriesthrough different concepts such as Modern Cake Art, Truffle Art, Whip Topping Art &Nugel Art. The company’s team of Chefs prepared a variety of cake designs at Live Counters for bakery enthusiasts to equip them with their unique recipes & styles as per the national as well as global trends. With a focus on festivals, the event was aimed at helping boost sales for customers and aspiring bakers alike by inspiring them and showcasing variety of new & different applications.

Mr. Pankajj Chaturvedi, ED & CEO, Rich Graviss and Mr. Pankaj Jain – G.M., Marketing, Sales& Culinary along with other renowned dignitaries from the hospitality sectorparticipated in the day-long activities focused on guiding customers & aspiring bakers with the latest design trends in the Global Bakery sector. Some of Rich’s esteemed clients aka Bakeries - Master Bakers, JJ Bakers, Maxim bakers, etc. were also present at the event.

Commenting on the initiative, Mr Pankajj Chaturvedi, ED & CEO, Rich Graviss Products Pvt. Ltd, states, “Understanding the challenges our customers face and innovating solutions to make their business more convenient and profitable is the lynchpin of our business strategy.

We stand true to our commitment in treating our customers, associates and communities like Family and these family values drive us towards continuous improvement.”

He further adds, “Our team of talented chefs work tirelessly to create newer recipes and applications that can help our customers to be relevant to the modern consumer.Today’s event is one such effort made by RICH’S team to share our learning and knowledge with our Family.”

About Rich Graviss Rich Graviss Products Pvt. Ltd. came into existence following the collaboration between M/s Rich Products Corporation (USA) and GravissFood Solutions Pvt. Ltd. (India).

The launch of Rich’s Whip Topping in 1996 sparked a revolution in the Indian bakery industry; as it became the first-ever and the largestselling non-dairy whip topping of the country. Since then, the market reputation and business growth has only elevated.

Today, Rich’s produces a wide range of products for both the bakery as well as the food service segments.

Rich’s in India has 2 manufacturing facilities at Pune (Maharashtra) & Kala Amb (Himachal Pradesh). The combined production capacity of both the plants is approx 24000 tonnes per annum. This directly translates into assured quality products for its customers, as well as a consistent supply throughout the year.

The company caters to more than 150 cities across 27 states through a highly competent cold chain distribution network.n

Mr. Pankaj Jain is the General Manager Marketing, Sales & Culinary at Rich Graviss Products Pvt Ltd. As a corporate chef, Mr. Pankaj leads the development of culinary expertise and skills in the organization. He adds value to product development and maximizes sales by bringing greater understanding of applications, potential and attributes. He also leads and supervises all activities in relation to increasing market share and profitability, adding value to product development and maximizing sales.

Mr. Pankajj Chaturvedi, ED & CEO, Rich Graviss Products Pvt. Ltd during the Delhi edition of Rich’s Gourmet Guide - The Baker’s Lounge

Mr. Pankajj Chaturvedi is the Executive Director & CEO of Rich Graviss Products. Before joining Rich’s in April 2008, he was the Executive Director-South Asia of Baskin Robbins. Mr. Pankajj skilfully improves the operations and support capabilities of India Business unit and assures a smooth flow of Rich’s India leadership and managements, and that they are well-synchronized with the strategic decisions of the company.

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April 2019 | Food And Beverage Matrix

ID FRESH FOOD PLANS IS TO MAKE IT 100% ORGANIC IN 6-12 MONTHS

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eady-to-cook Food Company, iD Fresh Food, which is backed

by Azim Premji is dominating the market for idli and dosa batter in South India and will now focus only on organic food products. Bengaluru-based firm said, the move would help it to address the modern day challenges of food sustainability as well as focus on accessibility and affordability.

The phase-wise transition of iD Fresh products into organic food items has started and it would include the company’s prized offerings such as idli and dosa batter and Malabar parotta. Over the course of the year, other iD Fresh products, such as natural paneer, filter coffee decoction, wheat chapati and vada batter, will

also join the organic group.

CEO and co-founder of iD Fresh Food, Musthafa PC, stated that one of the triggers for this transformation was that his co-founder’s father passed away due to cancer and the event led them to introspection to make organic products. iD Fresh’s main plan is to make itself 100 per cent organic in 6-12 months and ensure traceability. The USP of this would be that though organic products are mainly sold at premium rates in the market but iD Fresh’s organic products would cost almost the same prices that its present food items are sold in the market. For example, if a parotta costs Rs.70, an organic version would be priced at Rs. 80. But iD would not increase its rate.

The firm has been working on the

technology and supply chain to become organic for the last two years. The company’s ingredients and processes are compliant to organic certification norms – from suppliers to storage facilities and manufacturing units.

The organic products market in India is expected to touch Rs.10,000-Rs.12,000 crore by 2020, according to a report by industry body Assocham and

consulting firm EY. iD Fresh has evolved from making the batter in a 50-sqft kitchen in Bengaluru to modernising food packaging and establishing its presence in 28 cities across India and the UAE. The company provides 55,000 kgs of ‘idli and dosa’ batter per day, with other products like parottas, vada batter, chapati and paneer to more than 21,000 retail outletsn

Contined from page no 1

Apart from milk, the revenue of the Indian dairy and milk processing industry is generated from several value-added products such as butter, curd, paneer, ghee, whey, flavoured milk, ultra-high temperature (UHT) milk, cheese, and yogurt.

During the period FY 2016 to FY 2020, the market size of butter is expected to grow by 14.5%, curd by 14.4%, paneer by 14.1%, and ghee by 14.1%, among others.

India’s livestock sector is regarded as one of the largest in the world with a bovine population of 299.9 Mn, which comprises of cattle, buffalo, mithun, and yak. The growth of the Indian dairy and milk processing market is ensured by the steady supply of milk which is the primary raw material for this industry.

From India, the export of dairy products has increased to countries like Bhutan, Afghanistan, Canada, Egypt, and the United Arab Emirates. India has also imported a significant amount of dairy products from countries like France, New Zealand, Ireland, France, Ukraine, and Italy.

Despite having a significant livestock base of milch animals, India lacks in terms of availability of cold storages which results in wastage of dairy output. Thus, the lack of sufficient storage facilities and inefficient distribution are hampering the growth of the Indian dairy and milk processing industry.

Recurring droughts and floods affect the production of fodder in India. Sufficient quantities of feed and fodder are required for proper animal rearing and milk production. Lack of proper feed and fodder for milch animals, due to high usage of agricultural crop residues by producers of fiberboard, paper, and liquid fuels, affect its availability for dairy production and milk processing.n

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April 2019 | Food And Beverage Matrix

REDUCTION IN SMP INVENTORIES TO IMPROVE PROFITABILITY OF DAIRY SECTOR SMP inventories had begun reducing because of subsidy on exports offered by the government in the second half of fiscal 2019.

The dairy sector had a muted outing over the past two years due to flattish milk prices since June 2017, which was when the last price increase of Re 1 per litre happened. Nevertheless, farm gate prices remained firm during this period.

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sharp reduction in skimmed milk powder (SMP) inventories and a slowdown in milk supply – which would lead to a Rs 1-2 per litre

Besides, the sector has been facing pressure because of weak global SMP prices and higher milk production in India, which has led to accumulation of inventories. To support it, the Central government announced a subsidy of 10 per cent on export prices, while two major milk-producing states – Maharashtra and Gujarat – announced additional subsidy of about Rs 50 per kg of SMP for six months from July 2018. increase in the domestic prices of milk over the next few quarters – are expected to improve the dairy sector’s operating profitability by 30-40 basis points (bps) next fiscal.

Anuj Sethi, senior director, CRISIL Ratings, said, “The impact was immediately visible in the form of higher average monthly SMP exports of nearly 5,000 tonne between September and December 2018, a ten-fold increase compared to those in the same period in 2017.”

CRISIL has ratings outstanding on the debt of about 100 dairies, which account for about 60 per cent of the organised dairy sector’s revenue.

Since January 2019, SMP prices have risen about 20 per cent globally, from an average $2,000 per tonne over the past two years, which has changed the dynamics of the dairy industry. The rise is attributed to a deceleration in global production leading to a correction in the demand-supply dynamics.

Consequently, CRISIL expects the current momentum in exports to sustain for another two or three quarters, allowing Indian dairies to liquidate their SMP inventory, which had surged over the past two fiscals. CRISIL believes a reduction of about 25 per cent in inventory is likely by March 2020 from about three lakh tonne at the end of March 2018.

Further, CRISIL expects domestic milk production to grow slower at 3-4 per cent in fiscal 2020, compared with a compound annual growth rate of 6.5 per cent in three fiscals through 2018. That is largely because of lower investments in cattle – amid rising maintenance costs – by farmers, and no correction in farm gate prices. This constrained returns and led to lower cattle availability.

Consumption, however, will continue to grow at 6-7 per cent annually, enabling dairies to raise milk prices.

Poonam Upadhyay, associate director, CRISIL Ratings, said, “Higher milk realisations and better profitability in fiscal 2020 will also bolster cash flows. Besides, falling SMP inventories will also ease working capital requirements, lower balance sheet pressure, and support credit profiles of dairy firms.”n

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April 2019 | Food And Beverage Matrix

FRONERI LAUNCHES NUII PREMIUM ICE CREAM STICK IN THE UK AND EUROPE eading ice cream company Froneri has launched Nuii – a brand new premium ice cream stick – in key markets across Europe, including the UK.

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Research by Kantar Worldpanel* shows the luxury ice cream category growing by 8.2% last year by value, and 3.9% by volume, meanwhile sales of adult lollies grew by 17.1%.

Created from high quality, exotic ingredients – and with a tantalising taste to match – Nuii reflects the booming indulgent and adult ice cream market.

Froneri has invested significantly in Nuii’s development and launch, installing new state-of-the-art production facilities.

As a result, there is nothing like Nuii

currently on the market, offering a high quality, indulgent experience.

Froneri CEO Ibrahim Najafi explains: ““Froneri is the second largest ice cream company in Europe, and the third largest worldwide. Our vision is to build the world’s best ice cream company, and part of our strategy is to develop local market successes and roll them out across our other markets.

“The market for indulgent, adult ice cream is growing.

Nuii, is offering a new experience in this category, building on the success of our Connoisseur brand in Australia – and we are confident that European consumers will love it.”

The Nuii brand is intended to grow the luxury category, appealing to those who can’t currently find a premium stick that reflects their values and taste preferences. Nuii comes in a range of favours including Salted Caramel & Australian Macadamia; Dark Chocolate & Nordic Berries; Cookies & Idaho Valley Mint; and Almond & Java Vanilla, White Chocolate & Scandinavian Mountain Cranberries, and Peanut Butter & Canadian Maple Syrup and is available inGermany, Austria, France Italy, Spain, Portugal and the UK.

Froneri at a glance Froneri is a fast-growth international business with a vision to build the world’s best ice cream company.

A passionate challenger brand, we are building the market through a focus on ice cream, delivering value for retailers and consumers.

Froneri facts • • • • • •

Created in 2016, 2nd largest manufacturer of ice cream in Europe 3rd largest worldwide Number 1 private label producer worldwide.

Operating in 20 countries Over 10,000 employees worldwide €2.5bn revenue in Contined to page no 16

Food And Beverage Matrix | April 2019

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Electrochemical/ electrolytic weld cleaning Clinox machines are the latest trend in weld cleaning process with assurance of a safer, quicker and better alternative to pickling paste.

Its features include: inverter technology; patent blow/suction system; automatic pump for dosing the liquid; saves water; environment friendly weld cleaning methods; polishing; neutralisation/ passivation; marking/ engraving and matte finish.

The product advantages offered are inverter technology provides increased productivity, improved quality and energy efficiency.

Operator's safety: Blows away or sucks the fumes during the operation and protects the operator from breathing fumes.

No dip methods: liquid flows from the torch through pumps and cleans the weld ensuring the cleanliness of the workplace, and the surroundings.

Waste cotton is used to wipe the weld area after neutralisation. No use of water to rinse the hazardous chemicals as used in conventional pickling method which further pollutes the environment and makes it harmful.

Non-hazardous phosphoric-based chemical used is safe for operator. Use of dangerous and hazardous chemicals like hydrofluoric and nitric acids is completely avoided.

Clinox Power can also be used for polishing of weld area and to

improve the aesthetics.

Neutralisation is very easy and safer. Job passivation starts after two hours. Clinox Power is also used to mark logos, barcodes, product names and numbers.

Matte finish ensures that there is no formation of oxide on the surface in future.

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April 2019 | Food And Beverage Matrix

ASEAN AND INDIA CAN COLLABORATE TO OFFSET CHALLENGES IN FOOD PROCESSING

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SEAN and India and specifically Karnataka are seen to have considerable scope to collaborate to make agriculture far more predictable and sustainable. Access to food, feed, fuel and fodder can be achieved with agriculture.

The ASEAN (Association of Southeast Asian Nations) members and India can partner to offset the challenges in agriculture and food processing. The objective is to ensure identifying the expertise in each of the countries in the ASEAN region and India to engage in tech-transfer, according to Dr Jagadish Mittur, Director, Biotechnology Facilitation Cell, Karnataka department of IT, BT and S&T. “India must invest in innovation and also look at South Asia and South East Asian countries which are better suited to cultivate certain crops or also consider the advantages of India to grow specific agri-produce.

This is where innovators, startup ventures need to have a dialogue on the way forward in developing new solutions and technologies where India and other countries can come out of the challenges encountered in agriculture,” he added.

Dr Mittur, who was speaking at the recently-concluded ASEAN-FICCI conference at the session titled ‘Agri business, food processing and aquatic resources,’ pointed out that there is a need for concepts of science and innovation in agri-tech. Hopefully in the ASEAN with Thailand and Malaysia being far more advanced, India will need to look up to them and exchange technologies or products and services that we are good at.

Moreover agriculture is timeconsuming and developing new varieties of crops is long-drawn-out process. Therefore we need to invest ahead of time. These could be into predictive technologies adopting sensors, artificial intelligence, deep tech, drone to maximise the

productivity of the land. There is also a need to see what could be the future of agriculture in 2030 and 2050 to ensure smooth agri practices prevail.

Coming to Karnataka, Dr Mittur highlighted that northern districts of the state were known for horticulture produce like pomegranate, banana, grapes along with pulses like tur and gram. But the region posed humidity levels. At the time of harvesting pulses and the drying process farmers needed to ensure that it would sprout because a serious lack of investment in food and grain processing existed here along with a paucity of warehouses to store these pulses.

Therefore opportunities for potential players to look at these was imminent.

The state is also a hub for sugarcane, which is an 11-month standing crop requiring fertile land and lot of water.

Now India has surplus sugar and we need to work on new ideas where this raw material can be put to use and bring into the market. Currently sugar is in surplus.

In the area of tomatoes too, there was a glut and food processing companies have huge scope to value add here. Similarly there was a need to encourage entry of BT crops and vegetables like brinjal going by the success rate in Bangladesh.

Farmers are moving away from growing perishable and short-term crops and are opting for integrated farming system to get return on investment. Further there was a visible shift to opt for trees over crops because of difficulties to access labour and non- remunerative prices.

Therefore we need to work with each other to look at methods and technologies get more from less.

The focus of our collaborations with ASEAN should be to arrive at lower labour cost, less devastation, reduced input cost and methods to protect the produce from the fields. “Integrated farming could be the answer,” concluded Dr Mittur.n

MINT NEW BOTANICAL INGREDIENT FOR NEW FOOD AND BEVERAGE APPLICATIONS

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int is becoming increasingly favourite as a botanical ingredient in more foods and beverages, particularly in combination with chocolate, floral or citrus flavors. This minty ingredient is showing promising growth. The herb has increasing potential for inclusion in alcoholic drinks, confectionary, desserts, hot drinks, cereal bars, juices and dressings. While mint has traditionally been used in gum and other breath-freshening applications, the global market for gum has slowed down somewhat and might not recover.

Mint flavors — particularly spearmint and peppermint — typically show up in beverages such as mojitos and mint juleps since they’re strongly associated with refreshment. Mint also has long been a popular flavour in gum, candy, ice cream and tea.

As applications gain traction with consumers, mint could enjoy an everincreasing presence in the food and beverage industry.

Mint also has a reputation for relieving stomach distress, headaches and migraines, clogged sinuses, cramps and infections, plus it may improve both energy levels and sleep.

These functional assets could prove valuable for products containing mint if they’re advertised on packaging and in marketing materials.

In addition, as consumers increasingly look to their food to provide not only the sustenance they need but to offer health benefits at the same time, mint could be one of the ingredients food manufacturers embrace. To be sure, mint has a strong taste that isn’t loved by everyone, so its reach could be limited from the beginning by some shoppers.

Mint harvest is distilled into oil for ingredient uses such as gum, chocolate, toothpaste and cleaning supplies. Demand has been increasing as citrus greening disease has dramatically limited how many citrus peels are available to make citrus oil.

This combination of developments indicates a rosy future for mint, as long as farmers can get a handle on the pest problem and consumers continue to appreciate its refreshing and breath-freshening qualities. The herb’s health profile, its adaptability to a range of uses and its popularity as a flavour all play into increasing consumer demand for its presence in foods and beverages.n

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April 2019 | Food And Beverage Matrix

Contined from page no 12

Brands by country:

2017 Long-standing licence partner with Nestlé and Mondelez

Australia – Connoisseur, Mövenpick, Nestlé Maxibon, Nestlé Milo, Oreo, Peters Drumstick, Proud & Punch

Froneri is not only a strong branded business but also holds the undisputed number 1 position in private label globally. Froneri’s top 10 retailers globally for 2018 were; Aldi, Edeka, Carrefour, Tesco, Woolworths, Rewe, Co-op, Coles, Asda, Galec.

Brazil – Nestlé EPA, Nestlé Mega, Oreo, Sorvetes Nobrelli, Torpedo

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Froneri culture: We believe in the power of a strong culture that has people at the heart of everything we do. Our guiding principles are simple and followed by everyone in the business. Dedicated to the pursuit of becoming the world’s best ice cream company our culture is focused on delivering the best quality and benchmarking to drive efficiency. This enables and inspires strong performance from all parts of the company.

Bulgaria – Milka, Nestlé Boss, Nestlé Magnum, Nestlé Pirulo, Nirvana, Oreo, Toblerone, Finland – Aino, Fazer, Mövenpick, Nestlé Pirulo, Pingviini France – Daim, Extrême, Milka, Mövenpick, Nestlé Kit Kat, Nestlé La Laitière, Nestlé Pirulo, Nestlé Smarties, Nuii, Oreo, Toblerone Germany – Antica Gelateria del Corso, Bum Bum, Daim, Kaktus, Milka, Mövenpick, Nestlé Kit Kat, Nestlé Pirulo, Nestlé Smarties, Nuii, Oreo, Toblerone Greece – Lacta, Milka, Nestlé Boss,

Nestlé la Cremeria, Nestlé Magnum, Nestlé Pirulo, Nirvana, Oreo Italy – Antica Gelateria del Corso, Coppa Del Nonno, Milka, Nestlé Kit Kat, Nestlé la Cremeria, Nestlé Maxibon, Nestlé Pirulo, Nestlé Smarties, Nuii, Oreo, Toblerone Poland – Kaktus, Milka, Nestlé Kit Kat, Nestlé Pirulo, Oreo, Schöller Ice cream, Toblerone, Zielona Budka Romania – Milka, Nestlé Best, Nestlé Joe, Nestlé Pirulo, Nestlé Topgun, Nirvana, Oreo, Toblerone,

Smarties, Nuii, Oreo, Toblerone Switzerland – Antica Gelateria del Corso, Daim, Extrême, Mövenpick, Nestlé Maxibon, Nestlé Pirulo, Oreo, Pralinato, Schöller Ice cream, Toblerone UK – Extrême, Cadbury Ice cream, Green & Black’s Organic, Kelly’s of Cornwall, Mövenpick, Nestlé Fab, Nestlé Kit Kat, Nestlé Smarties, Nuii, Oreo, Rowntrees, Tobleronen

Russia – Extrême, Nestlé Kit Kat, Nestlé Maxibon, Mövenpick, Oreo, 48 Koneek Serbia – Milka, Nestlé Best, Nestlé Familia HIT, Nestlé Pirulo, Nestlé Topgun, Nirvana, Oreo, Toblerone, Spain – Extrême, Milka, Nestlé Kit Kat, Nestlé La Lechera, Nestlé Maxibon, Nestlé Pirulo, Nestlé

SMALLER, LOCAL PLAYERS ARE EATING INTO SALES OF BRANDED BISCUIT COMPANIES POST GST

S

ince the implementation new goods and tax regime (GST) smaller and local players are eating up the share of leading biscuit companies. These big biscuit companies claim that these small companies, mostly unbranded ones, offer higher retail margins and lower price points since they are not GST compliant.

Britannia, Parle and ITC control nearly 69% of the biscuit market in the country. In fact, the top 15 players including Mondelēz, Anmol and Saj Industries put together account for 92% of the segment.

But unfortunately market researchers do not track regional brands, which are restricted to just one district.

Biscuits are a staple and the most basic packaged food products in the country. GST rate should be reduced to 12% so that it can be effectively passed through price-cuts, which in turn, will boost consumption and make it level playing field.

With the Rs. 35,000-crore biscuit market the largest category within FMCG, a single percentage drop is as big as sales loss of Rs. 350 crore. Many players are not tax-compliant and have low operating cost which helps give high margins to retailers who push brands mostly in rural areas and they are seeking a tax reduction from 18% for biscuits below Rs 100/kg to 5% bracket.

Last year, the biscuit category grew 12%, slower compared to 14% in 2017. Companies estimate 3,500-4,000 smaller and loose biscuit firms operate in just one region or district, all nibbling away at their sales growth For years, local brands segments have eaten into share from leading consumer product companies, especially in soaps, detergents, hair oil, tea and biscuits, with more than 500 unorganised players operating in these categories

Food And Beverage Matrix | April 2019

17

ZOMATO SAFELY SEALED BRINGS 100 PER CENT TAMPER-PROOF PACKAGING FOR ENHANCED FOOD SAFETY DELIVERIES

Z

omato – Online restaurant food ordering firm is bringing initiative called ‘Zomato Safely Sealed’, which is 100 per cent tamper-proof packaging to add an extra layer of safety to food deliveries. This comes in two variations to fit different sized boxes. The firm said the versatility of the packaging design allows for efficient utilization of the space, and the transparent body allows users to check the packaging of the food.

and Vadodara. It will be steadily introduced across all the 180 cities where Zomato’s online ordering and food delivery

services are present. Zomato will also feature a ‘100% Safely Sealed’ badge on the app for all restaurants who sign-up to use the packaging, further educating users in the decision-making process when ordering food onlinen

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This initiative is the latest attempt at adding an extra layer of safety, ensuring the users receive food as good as it was when it was prepared in the kitchen. The safety seals are made from a single material polymer with 50 microns thickness, and are completely recyclable. It will soon launch the biodegradable versions of the packaging as well.

Zomato ran a pilot for the packaging initiative among 40 restaurants in Gurugram.

Today, over 5,000 restaurant partners are sealing their food using the packaging.

This makes for about 25% of Zomato’s order volume in the 10 cities.

The tamper-proof packaging comes at a time when Zomato received a lot of criticism from the public last December when the video of a delivery executive eating food that he was supposed to deliver to the customer, went viral on social media.

The New Delhi-based firm which has raised total funding of over $755 million from top investors including Sequoia, said that once the food is sealed by the restaurant, the packet can only be opened by cutting off the top-end strip.

The tamper-proof packaging is being implemented across 10 cities including places like Jaipur, Chandigarh, Nagpur

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Food And Beverage Matrix | April 2019

19

INDIAINTERNATIONALDAIRY EXPO (IIDE) 2019

T

he Indian dairy industry accounts for more than 13% of worlds total milk production and is worth INR 5.4 trillion by value, having grown at 15% CAGR for the last 5 consecutive years with expectations to reach INR 9.4 Trillion by 2020 on rising consumerism. To keep up with this huge demand, various aspects of technological innovations, packaging solutions, productive dairying & cold chain systems are being adopted by dairy equipment manufacturers and service providers to successfully cater to the needs of the end consumer.

The 4th edition of India International Dairy Expo held during April 3-5, 2019 at the Bombay Exhibition Centre, Mumbai, India covered the entire spectrum of Dairy Industry from veterinary, dairy farming and farm equipment’s, automation, plant & machinery, processing, ingredients, packaging equipment, refrigeration, automation, logistics, milk, milk products and allied services. A seminar on “Technological Developments in Dairy Industry” organised by the Indian Dairy Association (WZ) generated tremendous interest and discussions amongst participants and speakers alike. Sessions in the seminar were addressed by who’s who of Indian

Dairy Industry and in attendance were technology suppliers, dairy cooperatives, professionals, farmers, Technocrats and professionals from the dairy industry.

With over 180 exhibitors both from India & overseas, informative concurrent seminars and over 6000 trade visitors; IIDE 2019 once again proved to be the no.1 trade fair for stakeholders in the exponentially growing Indian Dairy Segment. IIDE 2019 benchmarked itself as the most important trade fair for dairy professionals from across India, especially the western region to witness the latest developments in technology and dairy related services.

Koelnmesse YA Tradefair Pvt Ltd. An Indian subsidiary of Koelnmesse GmbH, the world's leading trade fair organizers for Food and FoodTec sectors are proud organisers of the India International Dairy Expo.n

SMALLER, LOCAL PLAYERS ARE EATING INTO SALES OF BRANDED BISCUIT COMPANIES POST GST

S

ince the implementation new goods and tax regime (GST) smaller and local players are eating up the share of leading biscuit companies. These big biscuit companies claim that these small companies, mostly unbranded ones, offer

higher retail margins and lower price points since they are not GST compliant.

Britannia, Parle and ITC control nearly 69% of the biscuit market in the country. In fact, the top 15 players including Mondelēz, Anmol and Saj Industries put together account for 92% of the segment.

But unfortunately market researchers do not track regional brands, which are restricted to just one district.

Biscuits are a staple and the most basic packaged food products in the country. GST rate should be reduced to 12% so that it can be effectively passed through price-cuts, which in turn, will boost consumption and make it level playing field.

With the Rs. 35,000-crore biscuit market the largest category within FMCG, a single percentage drop is as big as sales loss of Rs. 350 crore. Many players are not tax-compliant and have low operating cost which helps give high margins to retailers who push brands mostly in rural areas and they are seeking a tax reduction from 18% for biscuits below Rs 100/kg to 5% bracket.

Last year, the biscuit category grew 12%, slower compared to 14% in 2017. Companies estimate 3,500-4,000 smaller and loose biscuit firms operate in just one region or district, all nibbling away at their sales growth For years, local brands segments have eaten into share from leading consumer product companies, especially in soaps, detergents, hair oil, tea and biscuits, with more than 500 unorganised players operating in these categories

TIRUMALA MILK BUYS SUNFRESH AGRO; VARUN BEVERAGES BUYS 9 PEPSI PLANTS

W

hile leading dairy player Tirumala Milk Products has acquired Sunfresh Agro Industries, a subsidiary of Prabhat Dairy, and the diary business of Prabhat Dairy, beverage major Varun Beverages, which is also on an inorganic path, has bought nine PepsiCo plants.

According to media agency reports, the Competition Commission of India (CCI) has cleared Tirumala Milk Products to acquire the two concerns.

It was gathered from the media report that CCI tweeted that the regulatory authority approved the acquisition by Tirumala Milk Products of Sunfresh Agro Industries, and the dairy business of Prabhat Dairy.

“Earlier this year, Prabhat Dairy, in a regulatory filing, said that Tirumala Milk Products, the Indian subsidiary of the France-based Lactalis’ Indian subsidiary, was acquiring its dairy business for Rs 1,700 crore, which was 1.09 times its sales in 2017-18 of Rs 1,554 crore,” stated the new agency report.

Contined to page no 26

Food And Beverage Matrix | April 2019

21

HIMALAYAN CREAMERY & MR. MILKMAN TIE UP TO LAUNCH DELIVERY APPLICATION

H

imalayan Creamery, one of the fastest-growing dairy farms in Punjab, has partnered with Delhibased Ddairy tech start-up, Mr. Milkman to launch a co-branded application to provide milk subscription and delivery services in Punjab.

While Mr. Milkman will wholly handle the technology aspect, Himalayan Creamery will head the logistics of the business. The partnership will operate on a revenuesharing model.

Mr. Milkman’s cloud-based SaaS (software as a solution) platform will provide Himalayan Creamery with automated processes enabling them to track subscriptions, revenue, sales growth, payments and customer consumption patterns.

Additionally, the real-time, datadriven analytical dashboard will empower Himalayan Creamery to create distribution channel hubs to manage their transportation and endcustomer delivery.

The

delivery

application

offers

features such as order tracking and delivery, inventory management, and reverse logistics for glass bottles. This allows the delivery person to know how much milk to carry and how much to deliver to individual houses.

A few other organisations like Milk Mantra, Whyte Farms, Amlaan A2 Milk, Go4Life, Milk Valley Farms, Binsar Farms Creamery, Mookie Moo, Holy Drops, Happymoo, Plenty Kart, Dely Bites, Aryaffoods, Farm Crème, etc., have also partnered with Mr. Milkman for hassle-free operations and smooth delivery.

Himalayan Creamery, founded by Deepak Gupta in 2016, is located in the Patiala District of Punjab. Unlike an aggregator, it is home to 350 happy Holstein Friesian and Jersey cows, which produce over 4,000 litre of unadulterated milk, which is rich in taste and quality, daily.

Himalayan Creamery owns a stateof-the-art technology integrated dairy that actively monitors the health of the cattle 24X7 throughout the year and addresses health issues proactively.

The milk produced by these cows is

ultra-hygienic, and has been approved by the quality department of major multinational pharmaceutical companies based in North India to make feed formulae for infants and others.

partnership with Mr. Milkman will

The fodder grown organically on the farm, using cow dung manure is a part of the cow‘s diet.

“With this partnership, we aim

Speaking about the partnership, Deepak Gupta, founder and chief executive officer, Himalayan Creamery, said, “One of the greatest challenges in the dairy industry is managing inventory and logistics. Our

are confident that Mr. Milkman’s

assist us streamline our logistic and inventory management and allow us to focus on production and growth.”

to improve delivery services and manage milk subscriptions. We technology will ensure operations in a smoother and more organised manner,” said Samarth Setia, founder, Mr. Milkman.n

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22

April 2019 | Food And Beverage Matrix

Food And Beverage Matrix | April 2019

23

PATANJALI’S RIVALS RETOOL THEIR PORTFOLIOS WITH THEIR NATURALHERBAL PRODUCTS AT SIMILAR PRICE

I

n the past three-four years, Patanjali Ayurved has disrupted the Indian fast-moving consumer goods (FMCG) sector with nature-based products in various categories to challenge the dominance of companies such as Hindustan Unilever.

the ability to create further disruption.

Based on ETIG data, Nestle and Britannia have outperformed on the ground as well as on the bourses, despite competition from Patanjali. Dabur also has managed to keep improving its performance amid competitive intensity.

Patanjali cannot be ignored by the market leaders — they are capable of a surprise. The JPMorgan report says there is a downside risk for Dabur’s growth prospects due to the overlap of categories with Patanjali such as HUL’s market share in soaps has chyawanprash, honey, hair oil and been resilient even after the entry of Patanjali, according to the latest report toothpaste.

by Reliance Securities.n This has forced rivals, particularly the multinationals, to look over their portfolios to introduce matching products at similar price points to try and regain their market ranking and this seems to be paying off, according to many analysts..

Patanjali Ayurved has shown success in staples such as ghee, flour, Ayurvedic health supplements, toothpaste, edible oil and condiments but less so in noodles, biscuits, personal care, chocolates and juices.

Competitive intensity has faded in the organised end since Patanjali’s products no longer have the unique selling proposition (USP) of being natural with other brands having entered the market at similar or lower price points, experts said.

Many analyst believe that the home grown company’s threat has receded but it is more of a case of Patanjali having lost the plot. They tried too many things. They have not looked at their growing in scale at the back end. They succeeded in demand creation but not in demand fulfilment. They fell short of the institutional strength to sustain the rising volume. Their threat is definitely lower because they had internal issues — supply not being on time, trade not happy with them.

All the same even if Patanjali is able to overcome its recent issues on quality and supply chain, we expect it to gain market share in these commoditised categories at the expense of unorganised players, and not pose a major threat to the listed F&B companies playing in noncommoditised categories,” said the food and beverage report released by Systematix Investments earlier this month. Still, Patanjali retains

Food And Beverage Matrix | April 2019

25

DRIVING LONG-TERM, SUSTAINABLE CHANGE WITH THE WBCSD NETWORK HERBAL PRODUCTS AT SIMILAR PRICE that change the status quo.

B

ühler has today joined the World Business Council for Sustainable Development (WBCSD), a global network of nearly 200 forward-thinking companies. By connecting with WBCSD, Bühler can make a real impact on global corporate sustainability and on providing the growing world population with the nourishment and mobility solutions of the future.

“We are delighted to join WBCSD and to help contribute to their mission to accelerate the transition to a sustainable world via the realization of the United Nations Sustainable Development Goals. We want our customers to be successful, we want everyone to have access to safe and healthy food, and we want to live in a climate that supports and sustains them and future generations.

No one can manage the task of sustainable food production or sustainable mobility on their own,” Stefan Scheiber, Bühler CEO, said. “Innovations are key to driving change, and these are sparked with broad, inclusive collaborative networks.

We have been joining forces with conscientious market participants to scale innovations for years and the move to join WBCSD’s innovative network is an important step to furthering our sustainable business goals, and most importantly, in developing new means to feed to world.”

Every day, two billion people enjoy foods produced on Bühler equipment; and one billion people travel in vehicles manufactured with parts produced with our machinery. Bühler technologies and solutions are used in the global production and processing of grains, corn, rice, pasta, pulses, cereal, chocolate, snacks, wafers, coffee, and feed for fish, pets, and livestock. They are also used for smart phones, solar panels, diapers, cosmetics, banknotes, energy-efficient buildings, eye glasses, and more. Having this global relevance, Bühler is in an ideal position to address some of the world’s pressing challenges and transform them into sustainable business solutions.

WBCSD President and CEO Peter Bakker said: “WBCSD is pleased to welcome Bühler as our newest member. We are dedicated to working towards a transformation of the key systems across society,

and this can only be achieved in collaboration with companies across the full value chain. Bühler’s focus on technology can be a real game-changer in sustainability terms. We are keen to begin working together.”

The World Business Council for Sustainable Development is a CEO-led organization of over 200 companies

working together to accelerate the transition to a sustainable world.

The WBCSD galvanizes the global business community to create a sustainable future for business, society, and the environment. Together with its members, who represent all business sectors, the council shares best practices on sustainable development issues and develops innovative tools

Ian Roberts, Bühler CTO said: “Industry must step up and take responsiblilty for reducing environmental impacts. We are already hitting planetary boundaries.

Now – more than ever – it is time to take decisive action to ensure quality of life today and for future generations. In joining the world’s most responsible business leaders in WBCSD, we are broadening our collaborative approach to bringing about the sustainable turnaround that we so urgently need.”n

26

April 2019 | Food And Beverage Matrix

ID FRESH TO OFFER ORGANIC RANGE 25% CHEAPER THAN PROCESSED ORGANIC FOODS

i

D Fresh, a catalyst to the fresh food movement in India, has now revamped its product portfolio to go organic. The company is all set to offer the range at 25 per cent lesser than the price of the processed organic range currently available in the market.

The phase-wise transition of iD Fresh products into the organic mode kick-started this month. Its flagship idlidosa batter, wheat and oats dosa, rice-rava idli, ragi idlidosa batter, Malabar parota and wheat parota are available in the Bengaluru market now. Over the course of the next 6-12 months, its other offerings, including natural paneer, filter coffee decoction, what chappati and vada batter, will be organic.

Unveiling the iD 2.0 version, P C Musthafa, chief executive officer, iFresh, said, “The company, as a pioneer, in the traditional breakfast space with the preparation of fresh batter for idli, dosa, vada rice-rava idli, ragi idlydosa is focussed on traditional breakfast offering and garnered earnings of Rs 210 crore, with a market cap of Rs 1,000 crore. The availability and the price point enable affordability and accessibility, which is the game-changer on the Indian food processing landscape.”

“We have set our sights to garner a Rs 350-crore revenue, and confident that the acceptance of the iDOrganic brand.

Technology, innovation and tradition are the focus of our future and it is time to LiveOrganic with iD,” he added.

“Innovation and evolution change are much desired, as we move to towards organic. This is a disruption in the food processing sector. Our teams worked for two years to add new value to the products, even as organic food products commanded a 90-100 per cent premium,” said Musthafa.

Certifications were awarded from APEDA (Agricultural and Processed Foods Export Development Authority), NPOP (National Programme for Organic Production), USDA (the United States Department of Agriculture) and Jaivik Bharat under the supervision of FSSAI.

“Adoption of technology and creating value without an escalation in the final pricing to the consumer ensuring certified compliance for all our produce reinstates our effort to bring a sustainable way of consumption with our organic products,” said Musthafa.

“These are available across 25,000 stores, which will be increase by 10,000, gauging the product’s demand. Our research indicated that we will be able to convert 50 per cent of one’s daily food intake into organic, as we have seen that idlis, chapatti and coffee constitute 20 per cent and 30 per cent of consumption every day,” he added.

“The company has been able to achieve this working directly, with three vendors by offering a 20-25 per cent premium to the farmers for the organic crops grown. Its production plants, located in Bengaluru, are in Hoskote and Mahadevapura, with one each at Hyderabad, Mumbai and Dubai. It will take the number of stores from 25,000 to 35,000 when distribution, expands as supply creates the demand,” he said.

Efforts are on to enter Delhi, Ahmedabad and Kolkata.

Besides, in the US market, its filter coffee will be available across the Indian stores and e-commerce platform Amazon.

Following its vada batter’s success, leading doughnut makers have evinced interest in the technology, but the company, for the present, is not keen on the same for the present. Instead, it is working at an accelerated pace to become a leader in the fresh food category.n

Published, Printed by Dhiraj Dubey at B.K. Chawl Laxman Mhatre Road Navagaon Dahisar West Dist - Mumbai 400 068. State - Maharashtra Printed at Kalakshi Printing Works 205 Gopal Industrial Estate, I. B. Patel Road, Goregaon East. Mumbai 400 063 Sales Office: Divyansh Infomedia A/202 Om Nageshwar Appartment Near Mandli Talav Bhyander West Mumbai 401101. Maharashtra Contact: +91 98699 87731, +91 88506 09866

Advisory Board

Saheb Bajaj CEO Punjab Sind Foods (India) Pvt. Ltd Arun Varangavkar Chairman Garkul Industries Shiv Prakash Bajaj Chairman Tresbon Consulting Solutions Rajiv Mitra MD Govid Milk and Milk Products Prakash Waghmare Waghmare Food Products Harvinder Bhatia Country Head Bitzer India Pvt Ltd Prassana Deshpande Director Chaitanya Group of Industries Ram Kumar MD Spectra Plast India Pvt Ltd Samayak Lodha MD MB Sugars

“As regards the dairy business, the transaction also involves the sale of 100 per cent shareholding in Sunfresh Agro Industries, a step-down subsidiary of Prabhat, via a share purchase agreement,” the company said.

Varun Beverages

Food and Bevrage Matrix

Sub Editor : Mukti M Bajaj News Journalist : Ritu Mishra

Rupen Sanghvi

Datta Krishna Ukkoji

Lyod Faria Marketing Executive : Ramesh Patel Editorial Correspondent : Veena D Designer : Prashant Parker Circulation Manager : Shreya D. Administrative Division : O.P. Dubey

Contined from page no 19

In a separate tweet, CCI stated that it approved the acquisition by Varun Beverages Limited (VBL) of nine manufacturing plants and the franchise rights for seven states and five Union Territories (UTs) as a going concern on a slump-sale basis from PepsiCo. VBL is an existing franchisee bottler of PepsiCo in certain territories, and after the deal, it will expand its bottling activities for PepsiCo beverages to territories which were earlier operated

by PepsiCo. The new areas include Gujarat, parts of Maharashtra, parts of Karnataka, Telangana, parts of Andhra Pradesh, Tamil Nadu and Kerala, and the UTs of Puducherry, Dadra and Nagar Haveli, Daman and Diu, Lakshadweep, and the Andaman and Nicobar Islands.

Separately, CCI tweeted that it approved the acquisition of preference shares of Delhivery by Deli CMF Pte Limited.

“According to a notice, the deal is for acquisition of over 63,500 compulsorily convertible preference shares, after which the holding of Deli CMF in Delhivery will become 4.51 per cent from the current 4.76 per cent,” stated the media agency reportn

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