FEBRUARY 2021

RNI No: MAHENG/2018/75095

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Volume 3 / Issue 12 / Mumbai / February 2021 / Pages 20 / INR Rs 50/-

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February 2021 | Food And Beverage Matrix

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Publishers desk

FSSAI ASKS STATE AUTHORITIES TO FORM HELPDESK FOR SMOOTHER LICENSING & REGN

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he FSSAI has claimed that the Food Safety Compliance System (FoSCoS) is running smoothly barring some migration and mapping issues. The new licensing and compliance portal was launched pan-India from November 1, 2020, replacing the Food Licensing and Registration System.

licence and registration has been made common across the country, was converted to PDF form and also being dispatched to FBOs via mail directly. Also, an online module within FoSCoS was developed for reactivation of the rejected applications along with reduction in number of steps involved in processing of licence by authorities.

FSSAI also claimed that FoSCoS will be free from all major issues soon while releasing a note on the present status of the newly employed system.

The FSSAI has also asked the state Food Safety Commissioners and Regional Directors, to form a licensing and registration help desk at their headquarters for answering queries of the FBOs.

Under the new system, FSSAI says that the format of FSSAI

FSSAI has said that now FoSCoRIS is fully integrated with FoSCoS.

“It means, if a designated officer allocates an inspection on FoSCoS, it will be visible to the concerned FSO on the FoSCoRIS mobile app and vice versa,” said an official with the FSSAI.

return, the FSSAI has said that the

The official added that all state authorities were advised to conduct inspection only through FoSCoRIS App, as this will help in building a national database of the inspections conducted and help in risk based inspection.

The apex regulator has stated that

Meanwhile, FSSAI claimed that the new system has provided customised reports for enforcement agencies along with audit reports.

About online submission of annual

system is fully operational and the authority has already approved the mandatory submissions of annual returns from the next fiscal.

the change from system of free text licensing which was human check dependent to a listing approach to ensure zero error and a structured database is also running smoothly, wherein the applicants have to choose the correct food category and select the standardised food products from the available list of products in that category.n

FOOD FORTIFICATION IS FUELLING THE NUTRACEUTICALS MARKET

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he global nutraceuticals market is a burgeoning one and it is valued to reach a whopping USD 722.49 billion by 2027 expanding at a CAGR of 8.3%. The market’s growth can be attributed to a number of health trends and changes in attitudes towards food in the past decade. Consumers today are increasingly aware of the food they eat, the ingredients in it, and the impact it has on their health.

The International Food Information Council (IFIC) Foundation’s 2018 Food and Health Survey noted that 7 in 10 shoppers in the U.S. would be willing to give up a familiar favourite product for one that did not contain artificial ingredients. This shows that consumers today are looking for foods that have an increasingly positive effect on their health and wellbeing, and are willing to pay for it too. All of these trends combined together are fuelling interest in nutraceutical products like vitamin and health supplements.

Along with these generic sociocultural shifts, there is also the rise of food fortification that is driving up interest in the nutraceuticals market.

Fortified foods essentially possess medicinal properties that provide healing benefits, added energy,

By Dheeraj Talreja, AAK Group, President – India and essential nutrients. The best examples of fortified foods include milk with vitamin D, probiotic yogurts, sports drinks etc. Such foods were already gaining popularity before the pandemic, and now with increased focus on the connection between immunity and Covid-19, fortified food products are lining up supermarket shelves and online store inventories. With nutraceuticals such as polyphenols and polyunsaturated fatty acids often being key components in fortified foods, the global market for nutraceutical products is bound to expand and thrive in the years to come.

Narrowing the focus to India, which is a poised to be a major player in the nutraceuticals field, food fortification is the need of the hour. With over 840 million people who are calorific sufficient but still malnourished, fortified foods can play in important role in improving public health. It also presents an opportunity for the government of India to step and play an active role in fortifying staple foods in order to deliver nutrition for all. Government buy-ins can help increase the quality coverage of fortified foods by creating a level playing field to ensure that all companies are fortifying their food

products up to the same standards.

It was recently announced that India’s food regulator FSSAI is considering making it mandatory for edible oil manufacturers to fortify cooking oil with vitamins A and D, such a move will definitely help to boost immunity. Fortification of edible oil will also ensure that people belonging to different socio-economic strata have easy access to fortified edible oil across the country. This is an extremely encouraging move for manufacturers in the food & beverage industry.

Governments have several important roles to play to enable fortification and create incentives for business to engage and comply. This includes developing national fortification guidelines, setting standards for fortified foods, monitoring company fortification practices, and penalizing those who do not comply. Governments can also assess budgetary needs and create appropriate logos and labels for fortified products. Ensuring that imported fortifying ingredients do not have high import taxes is also critical. Public and private partners will need to come together to create an opportunity for food fortification.

When governments put nutrition higher on their national policy agendas, and the private sector brings innovation and expertise, there is a chance that nations will deliver both health and economic impacts that will benefit businesses and consumers for decades to come.n

Food And Beverage Matrix | February 2021

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DKSH STRENGTHENS ITS MARKET COVERAGE IN INDONESIA THROUGH PARTNERSHIP WITH KINO

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DKSH has partnered with Kino, an Indonesian fast-moving consumer goods company. As part of the agreement, DKSH will provide full services to grow Kino’s food and beverage as well as personal care products in the Indonesian market.

akarta, Indonesia, January 20, 2021 – DKSH Business Unit Consumer Goods, the leading partner for fast moving consumer goods companies seeking to grow their business in Asia and beyond, has entered into a distribution agreement with Kino through its Indonesian partner Wicaksana. Kino is a fast-moving consumer goods manufacturer based in Indonesia that produces and markets products for the personal care, food and beverage, pet food and pharmaceuticals industries. By partnering with DKSH, Kino aims to grow its business in Indonesia, while simultaneously reducing operational complexity.

In line with its strategic focus in Business Unit Consumer Goods of capitalizing on its leadership position in Asia Pacific and strengthening its regional footprint in Indonesia, DKSH, through its subsidiary Wicaksana. will provide the complete range of services for Kino’s market leading personal care as well as food and beverage brands.

Among the brand names targeted to the young and adult population are Ellips, Ovale, Resik-V, Sleek Baby, Cap Kaki Tiga and Cap Panda.

DKSH will make Kino’s broad product range accessible through Indonesia’s modern trade channels, including supermarket chains, mini markets as well as hypermarkets.

Harry Sanusi, CEO and President Director of PT. Kino Indonesia Tbk, said: “Kino Indonesia is mindful of the transformation in consumers’ needs and continues to adapt to them through innovation.

Aside from high-quality products, visibility is the key to win the market. Consumers are now looking for convenience and prefer products they can easily find.

We strengthened the foundation of our distribution capabilities by partnering with DKSH and preparing for a big leap in the coming years. Our mission is to make innovation tangible for consumers and provide a better future.”

Victor Nesa Benedict, Vice President, Fast Moving Consumer Goods, DKSH commented: “Kino’s mission is to improve the lives of their customers, which aligns with our purpose to enrich people’s

lives by providing access to goods, services and insights. This is one of the main reasons why DKSH decided to start this Indonesian partnership.

DKSH’s strong capillary distribution network will support the growth of Kino’s innovative products in Indonesia and beyond.”

About Kino PT Kino Indonesia Tbk (Kino) was initially a distribution company named PT Dutalestari Sentratama (DLS), incorporated in 1991. Embracing the opportunities at the time, DLS developed its business by establishing PT Kino Sentra Industrindo (KSI) as a company producing snacks in 1997, which continued to actively create various kinds of snack products such as candy, snacks, and chocolate, as well as produce flavoured drinks in the form of powders which are now sold in the Indonesian and international markets. The first product launched

by KSI was “Kino Candy”.

Nearly three decades, Kino has been transformed into an established and leading company. Aside from competing domestically, Kino also developed business to expand the Asian region by opening branch offices abroad, namely in Malaysia, the Philippines, Singapore, Vietnam, Cambodia and India.

The quality of Kino’s products has met international qualification standards, as evidenced by the increasing market demand from all over the world. In spite of its rapid development, the company is not complacent and realizes that the company must continue to maintain its success and therefore must continue to excel. Kino now has more than 30 brands, some of which have managed to get recognition as the brand of choice for consumers and the company’s products are available at various large distributors, hypermarkets, supermarkets, minimarkets, beauty shops, and traditional markets.

With the slogan “Innovate Today, Creating Tomorrow”, the Company continues to create and innovate to become a leader in the consumer needs industry.

About DKSH DKSH

is

the

leading

Market

Expansion Services provider with a focus on Asia. The Group helps companies to grow across the Business Units Healthcare, Consumer Goods, Performance Materials and Technology. The service portfolio covers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 36 markets with 33,350 specialists, generating net sales of CHF 11.6 billion in 2019. With its Swiss heritage, DKSH has been deeply rooted in Asia Pacific since 1865. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 20,300 specialists, the Business Unit generated net sales of CHF 4.1 billion in 2019.n

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February 2021 | Food And Beverage Matrix

CITRUS-INFUSED SPREAD AT SEVEN KITCHENS, THE ST REGIS MUMBAI OVER DINNER

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even Kitchens, an all-day dining venue at The St Regis Mumbai, launches exclusively curated themed brunches that are unique, indulgent and innovative.

This weekend, the restaurant brings to you a chance to embark upon a delectable voyage inspired by the refreshing company of citrus. can indulge in the vibrant colours and distinctive flavours of the sweet citrus fruits in one lavish spread.

An exquisite feast awaits you as the expert team of chefs have crafted a menu brimming with signature desserts, dishes all with a hint of citrus. The specially crafted cocktail and mocktail menu will also have a citrus punch to it.

Guests can delve into an array of Citrus inspired concoction such asAligarorade (Absolut Citron, Coconut water, Lime Juice, Bitters), Windy Miller (Absolut Citron, Triple Sec, Passion Fruit Puree, VlueCuraco), Strat-o-phere (Gin, Pomegranate Juice, Triple Sec, Lime Juice), Trinity (Whisky, Pineapple,

Passionfruit, Lime Juice), Citrus Cooler (Rum, Triple sec, Orange Juice, Lime Juice, Soda Water to top up).

Patrons can choose from a citrus inspired mocktail menu this includesPassionera (Passionfruit, Apple, 7up) , Highland (Lychee, Lemongrass, Lime), Elderflower Spritzer (Elderflower Syrup, Lime Juice, Tonic Water), Bora Bora (Lychee, Cranberry, Apple), Tranquilizer (Pomegranate Juice, Mango Juice, Pineapple Juice, Lime Juice, Top up Tonic Water ).

Guests can scan the menu digitally by using the QR codes and place an order of the dishes they would like to savour with the server. Social distancing is maintained between tables while all guests are also encouraged to maintain a safe social distance.

With Marriott International's initiatives, the hotel follows enhanced safety and hygiene protocols at every stage of a guest’s journey. The renewed dining experience has been thoughtfully curated, keeping in mind a contact-less experience.n

BIKANO LAUNCHES PEANUT BALL, DELECTABLE PEANUT-BASED SNACK OPTION

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ikano has launched Peanut Ball, another mouthwatering offering from its stables. In a development that symbolises bidding farewell to the year and to welcome the new year, the brand has come up with this delectable peanut-based snack option.

Manish Aggarwal, director, Bikano Group, said, “Taste lies at the core of what a really foodie wants. By improvising the humble peanut into Peanut Ball as one of the crunchiest and tastiest peanut-based snacks, we wanted the snack lover to really relish and feel the crunchiness with every bite that he takes. At the same time, the spiciness of it would give an instant punch and impact of eating something extraordinary to those eating it.”

“In India eating moongphalee or peanuts has been a cultural thing.

Not only do we eat peanuts during the evening hours for a light snack, we often discuss several day-to-day matters with relatives, friends and colleagues while peeling off peanuts and tossing those little nuts into our mouths. The sheer crunchiness of those little balls in their mouths can trigger a thousand thoughts in any person engaged in a serious discussion.

To that extent, the carefully prepared Peanut Ball literally turns out to be your food for thought. Moreover, it is also an inexpensive food that nearly everyone can afford, a palmful of it at least. Realizing the popularity of peanuts, we have made sure that it has been priced reasonably and made available across all channels and platforms of the company,”added Aggarwal.

With a view to ensure its widest possible availability, Peanut Ball has been stocked across the company’s general and modern trade network.n

HARAJUKU TOKYO CAFE, WITH AUTHENTIC JAPANESE EXPERIENCE, LAUNCHES IN INDIA

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aurav Kanwar, being a foodie since his childhood, was excited by the idea of introducing innovative Japanese food concepts to Indian consumers.

After extensive research and training in Japan, he collaborated with renowned chefs from Tokyo and Osaka and curated a concept which brings Japan’s most vibrant food, flavours, and culture to India.

Named after Tokyo’s most culturally and gastronomically vibrant district, Harajuku will cater to diverse tastes and age groups. The cafe will serve authentic boba tea, freshly baked Japanese Jiggly Cheesecake, exclusively crafted Japanese desserts and breads, and made-onorder street food from Japan.

Unique flavours, live baking, and fluffy, light-as-air breads and desserts are the key differentiators of the Harajuku Tokyo Cafe. The menu has been brought straight from the streets of Tokyo and Osaka and has been uniquely curated for the Indian audience.

The cafe offers a whole range of gastronomical delights from Japan, including – the fluffy Japanese pancakes and cheesecakes, the world-famous Japanese breads; street food like takoyaki, chicken karaageand the twelve-inch-long Japanese fries; fun desserts like taiyaki (ice cream in a fish shaped cone!), and the popular Harajuku crepes; ramen, chahan, sushi, and

a lot more.Kanwar and his team are constantly innovating and will be introducing exciting new additions to the menu every month.

In addition to the culinary experience, the cafe may be one of the most instagrammable cafes in India. Designed by one of India’s most well known architects, it comprises quirky spaces with a live baking station and boba tea counter. Influenced by Harajuku, the Tokyo neighbourhood known for its celebration of Japanese pop culture and vibrant cuisine, the cafe has many fun elements like a claw machine, Manga comics, a Japanese street mural, a lively colour palette, and instagram-worthy art installations.

Apart from the highly experienced chefs from Japan, the cafe has been brought to life by a team of industry veterans. Kanwar has been fortunate to have on his side the expert guidance and experience of Anshuman Malik, a renowned restaurateur, who has 20 plus years of experience in operations and management in the hospitality field. He has been involved in setting up reputed food and beverage brands like Chili’s Grill and Bar, Cinnabon, Auntie Annie Pretzels, TGIF, Superstars, and The Great Kebab Factory. Other ventures include Cinepolis Cinemas, Coffee Tree, Cinepolis VIP & Café OZ – Australian Coffee Shops, Downtown – European Kitchen and Fresh Beer Brew Bar, and Zizo Authentic Lebanese Kitchen.n

Food And Beverage Matrix | February 2021

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February 2021 | Food And Beverage Matrix

CELEBRATE THE SEASON OF LOVE WITH BESPOKE LUXURY HAMPERS FOR YOUR VALENTINE

MYPROTEIN LAUNCHES ‘FUEL YOUR AMBITION’ CAMPAIGN AND A RANGE OF NEW PRODUCTS

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he team at JW Marriott Mumbai Sahar has curated an exquisite collection of thoughtfully curated bespoke luxury hampers tailored as a token of love this valentine.

Celebrate the bond of love as you gift your loved ones decadent hampers, consisting of sweet and savoury indulgences, sparkling wine and keepsakes.

A Bespoke Creation - INR 1200 plus taxes An assortment of specially curated chocolate truffles.

These little drops from heaven are the sweetest gesture of love.

Sweet Indulgence - INR 2500 plus taxes A delectable sweet surprise, decadently packed with an assortment of chocolate truffles, delicious red fruit pie, dry fruit chocolate slabs and strawberry confit madeline.

Sparkling Surprise - INR 6500 plus taxes Revel in the magic of Valentines as you celebrate your love with our luxurious Sparkling Surprise. Curated with our raspberry macaroons, delectable chocolate coconut cake, chillie cheese palmiers, chocolate truffles, rose madeleines, heart sticks and a mini Moet.

A Snapshot of Valentine’s Day Hampers: 1 st – 15 th February, 2021 | Home Delivery Bespoke hampers available as gifting options. Can be customized.n

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o start off the year on an upbeat note, Myprotein has focussed on a campaign that promises to ‘Fuel Your Ambition’ by facilitating in the health journey of athletes and simultaneously spreading the message that hard work and strict discipline will help you achieve your goals. This was attained through their influencer programme, where the brand’s ambassadors talked about their own fitness goals and the activities they are undertaking to meet their goal.

Highlight of January is the release of two great new products – 6 Layered Protein Bar and BCAA Powder in a Lychee flavour.

The 6 Layered Protein Bar has been crafted to combine excellent nutritional value with delicious taste. Each bar features six layers of taste and texture to provide a hit of protein, carbohydrates, and fibre. Packed with over 20g protein, essential minerals, calcium and copper, these mouth-watering treats are the ideal way to upgrade your healthy snacking.

The BCAA Lychee powder is an everyday blend of essential branched chain amino acids (BCAAs) — Leucine, Isoleucine and Valine in the ration 2:1:1. These acids naturally occur in protein, help build and repair new muscle, and maximises recovery, making it ideal for players of all sports and great for everyone’s fitness routine. Our bodies cannot produce these acids; meaning their inclusion in our diets is imperative. This makes the formula super-convenient, as you can simply add it to a shake to enjoy its benefits, with no other prep required whatsoever.

Talking about the launches, Esha Singh, managing director-India and emerging markets, said, “At Myprotein, we have always made it our mission to put our customers first. We identify what they need, and strive towards meeting their demands.

This is why we are always innovating and coming up with new products. The new High Protein Bar and BCAA Lychee is sure to satisfy our loyal patrons, just like all our products never fail to do.”n

FSSAI MODIFIES RULES REGARDING ENFORCEMENT OF LIMITS FOR TRANS FATTY ACID IN VEG OILS Food Additive -10th Amendment Regulations.

FSSAI has deferred the timeline from January 1, 2021 to April 4, 2021 for the enforcement of the rules for trans fatty acids.

T

he apex food regulator has ordered a modification in the rules regarding enforcement of maximum limit of trans fatty acids in vegetables oil, fats products under the recently notified FSS-Food Products and

After receiving representation from the stakeholders, the FSSAI has decided that to facilitate smooth transition for the industry to the new norms for the trans fatty acids (TFAS), the enforcement for the TFA limit of 3 per cent by weight shall commence from April 1, 2021 and for such products manufactured on or after April 1, 2021.

“No enforcement action shall be initiated for TFA limit (of 3 per cent) for the said products manufactured before April 1, 2021 for enforcement of the said limit,” says the FSSAI notice issued in this regard.

Also, the notice clarified that with respect to the provision that the TFA shall not be more than 2 per cent by weight, on and from January 1, 2022, the said limit shall be enforced only on the products manufactured on or after January 1, 2022 and not before the said date.

Under the gazette notified norms for trans fatty acid, the vegetable oils/ fats products shall not contain trans

fatty acids more than 5 per cent by weight provided that maximum limit of trans fatty acid shall not be more than 3 per cent by weight, on and from January 1, 2021 and not more than 2 per cent by weight, on and from January 1, 2022.n

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February 2021 | Food And Beverage Matrix

BUDGET 2021: PIVOTAL TRANSFORMATION FOR AGRICULTURE GROWTH IN THE NEW NORMAL

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he Indian agriculture sector accounts for close to 16 per cent of the country's GDP, uses nearly half the available land, consumes around 80 per cent of the freshwater resources, and engages almost 50 per cent of the country's workforce. Approximately 70 per cent of the rural households still depend primarily on agriculture, with close to 80 per cent of farmers being small and marginal.

Even though the recent Covid-19 pandemic has posed challenges for most sectors of the Indian economy, agriculture and allied activities demonstrated extraordinary resilience. The available statistics amplify the potential of India’s agriculture sector to aid fiscal growth.

However, adherence to a traditional approach and unscientific farming methods still loom large over the agricultural space. The forthcoming budget, thus, is a window for the policymakers to actively identify and poise volumetric targets with sustainability while moving up the value chain to enhance farmer and national income.

Improvement in agricultural productivity through microirrigation As of 2020, out of the 141 million hectares of cultivated land, 51 per cent of the land is under irrigation and within this only about 16 per cent (11 million hectares) have access to modern irrigation technology. The government data suggest that in the year 2019-20, only 11.72 lakh hectare has been covered under microirrigation. The current target is to popularise the use of micro-irrigation technology by covering additional 10 million hectares of land in 5 years.

To achieve this ambitious target and contribute towards making Indian agriculture self-reliant, it becomes imperative that the government emplaces a mechanism to ensure the smooth flow of funds, thereby ensuring their adequate utilisation by the end beneficiary.

Special budgetary assistance for Micro Irrigation to State Government to overcome Covid impact The financial strain caused by the Covid-19 pandemic has left many states across the country to slash the budget for micro-irrigation.

The policymakers should consider supporting the states through an additional corpus of funds either by direct special assistance program or increasing the existing Micro Irrigation Fund (MIF) set up under NABARD to facilitate the states in mobilising resources for expanding coverage of micro-irrigation.

and support farmers to be debt-free in a faster way. SOPs to map the district-wise annual progress and penetration of micro-irrigation would act as an instrumental measure.

Water budgeting for the entire village could be created under the model village programme and executing District Irrigation Plans (DIP) to push PMKSY goals at the district level would work in advantage. The installation of micro-irrigation could be geo-tagged to get real-time data annually. All these measures would assist to ensure faster transmission of funds to the beneficiaries.

Focus on renewable energy like solar will not only ensure energy security especially in agriculture and the rural landscape but also address environmental concerns. Making farmers energy-sufficient would also reduce burden on government energy subsidy bill. Solar installation-friendly agriculture would help farmers with reduced operational costs, boost land utilisation and improve overall income. Additionally, making microirrigation mandatory for subsidised solar installations at individual farms would lead to faster adaption of the modern farming techniques.

Providing infrastructure status to the Micro-irrigation industry

Diversification programmes to increase productivity and value in different crops like oilseeds, oil palm and rice with a special focus 12 percent of the cropped area under Fruits and Vegetables leads to 24 per cent in value terms, in contrast to 13 per cent area under oilseeds which gives only 6 per cent in value terms because of lack of scalability.

Addressing the domestic demand of edible oils, it is inevitable to promote domestic oilseeds and oil palm cultivation with higher productivity measures. n

Process streamlining measures in irrigation subsidy The delays in the disbursal of micro-irrigation subsidies under the PMKSY programme are hampering its progress. Online portal for an end-to-end process execution and visibility, transparency in the process for fund disbursement, ensuring checkpoints at various stages and adherence to timelines would bring the efficiency in subsidy disbursal

Infrastructure status would help the micro-irrigation manufacturer (95 per cent of which comes under MSME) in reduced operating costs, thereby accelerating the industry growth as well as bring the equipment cost down for the farmer community.

Aligning different schemes together for exponential benefit – Solar and Micro-irrigation, Agriculture alongside Solar installations, and others

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February 2021 | Food And Beverage Matrix

FSSAI STEPS UP EFFORTS TO ENSURE CONSUMERS PAN-INDIA HAVE UNADULTERATED HONEY

NESCAFÉ AIMS FOR 100% RESPONSIBLY SOURCED COFFEE BY 2025

N

escafé has announced that it expects to have 100% responsibly sourced coffee by 2025, as it steps up its efforts to create a more sustainable coffee sector.

T

he Food Safety and Standards Authority of India (FSSAI) has stepped up efforts to ensure consumers get unadulterated honey. In this regard, the food regulator has contacted the Central Bee Research and Training Institute (CBRTI) to analyse a large number of honey samples to collect evidence for any re-examining of the quality.

An official with the FSSAI said that data regarding a large number of samples of honey in India is needed and any re-examination essentially has to be evidence based.

FSSAI, in a reply to FNB News, stated, “FSSAI has contacted CBRTI and all India manufacturers of honey to provide test result data available with them.

An institutional study is also being commissioned to take samples from all over the country and get them tested. The data that becomes available will be presented before concerned scientific panels and necessary amendments in thresholds, if needed, will be carried out.”

The Ministry of Agriculture and National Bee Board have also asked FSSAI if any other test methods were available to reliably detect addition of fructose and glucose to honey.

Officials with FSSAI, though, say that the best method to rule out any adulteration of honey is to develop a traceability network and the Ministry of Agriculture is already working on this aspect and has been requested to expedite the same.

Meanwhile, FSSAI has issued instructions to Customs and FSSAI import officials to make end-use declaration of all kinds of sugar syrups mandatory at the time of import. All relevant HS codes have already been enumerated and circulated.

FSSAI claimed that as on date, FSSAI’s standards are more stringent as compared to other food regulators or international agencies.

Also according to the FSSAI, it has issued earlier a direction to import offices to obtain end-user declaration specifically for golden syrup, invert syrup and rice syrup. This order was issued on May 26, 2020). Besides, FSSAI through its regulatory compliance division also issued directions to Food Safety Commissioners of all the states on December 22, 2019, June 18, 2020, and again in December 2020 to enhance surveillance/sampling and enforcement to check the use (for otherwise) of sugar syrups in honey.n

MINEBEA INTEC‘S NEW WEIGH PRICE LABELLER IN HYGIENIC DESIGN TO FORK TRACEABILITY

I

t is a manual weigh price labeller best suited to low volume and products not suitable for automatic labelling. Its consistent hygienic design is evident in its stainless steel construction making it particularly suitable for the superior hygiene requirements of the food industry.

The WPL-S combines ease of maintenance with high configurability. Customers can choose from a wide variety of screens, printers, scales, scanners, indicators and software possibilities.

Hygienic

labelling

solutions,

configured to the customers exact requirements The labeller offers a range of features, including field-to-fork traceability for legal compliance, integration with other hardware and open source software, and automated reporting. The system is able to interface with higher level systems and provides internationally recognised BarTender label design software.

Colin Maher, Minebea Intec country manager, UK, Ireland and Russia, and originator of the product development was the first to market the product in the UK, said,"We recognised the demand

in the food industry for a superior labelling product in combination with our renowned Minebea Intec weighing technology. Now more and more customers are relying on the WPL-S as a flexible solution for their very specific requirements."

The weigh price labeller is for a variety of purposes including calculation of price based on weight, calculation of best by date based on product, packaging, fresh or frozen and calculation of cooking time based on product, size and weight. The WPL-S will initially be introduced in selected countries.n

The company’s target is up from its current achievement of 75% of coffee for Nescafé products being responsibly sourced – meaning that the coffee can be traced back to an identified farmer group and verified or certified by independent organisations.

Nescafé has also committed to reduce and remove carbon emissions where it sources coffee and throughout its operations. The company says it will also use environmentally-friendly packaging as it looks to meet Nestlé’s 2025 packaging commitment and most recently its 2050 netzero ambition.

The pledge builds on Nescafé’s progress over the past decade since the launch of its Nescafé Plan, which aims to help improve farmers’ incomes, reduce the environmental impact of coffee farms and factories and increase the well-being in rural communities in countries such as Brazil, Colombia, Kenya and the Philippines.

Since its implementation in 2010, Nestlé has invested a total of CHF 350 million ($395 million) in the plan, distributed 235 million high-yielding and disease-resistant coffee plantlets and contributed to the renovation of nearly 120,000 hectares of coffee farms worldwide.

As part of its achievements, the company claims to have delivered more than 900,000 farmer training sessions on good agricultural practices and empowered more than 10,000 women and young farmers through leadership programmes.

Philipp Navratil, senior vice president, head of beverages strategic business unit, said: “Together with our partners and 230 Nescafé agronomists, we improved efficiency and agricultural practices on farms, enabling farmers to command a premium price for coffee grown sustainably.

“We diversified sources of farmer income to reduce their dependence on monocultures and to make them more resilient. We will not stop here. Our programmes will evolve toward better social conditions in and around coffee farms. We will double down our efforts on labour rights, child protection, youth and women empowerment.”n

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February 2021 | Food And Beverage Matrix

SOLENIS AND DIVERSEY SIGN GLOBAL PARTNERSHIP AGREEMENT THAT ADDS SIGNIFICANT VALUE TO THE FOOD AND BEVERAGE INDUSTRY

S

olenis, a leading manufacturer of specialty chemicals have signed a global partnership agreement with Diversey, a world leader in the hygiene, cleaning, and infection prevention industry. With the immediate effect, Diversey will become Solenis’ new distribution partner for its a complete portfolio of water and process treatment chemicals to the food and beverage industry.

“This partnership with Diversey represents another milestone in our history. The combination of Solenis’ extensive portfolio of water treatment chemistries, equipment, and technical expertise with Diversey’s cleaning and sanitation solutions, in addition to the channel to market they offer will be a great asset to the food and beverage industry” said John Panichella, Chief Executive Officer, Solenis. “We look forward to strengthening our commitment and providing value through a holistic approach to our food and beverage customers globally.”

“We are very pleased to combine Diversey’s talented commercial team, and our revolutionary cleaning, engineering, and service

portfolio, together with Solenis’ world-class solutions for the benefit of all of our customers. This new partnership has come to fruition as we announce Diversey’s strategy relaunch, reflecting our mission to continue to create enhanced value for our customers. It represents an important step in delivering solutions that ensure their processes are operationally efficient, sustainable, and – along with their products – hygienically safe.” said Ruud Verheul, Global President, Food & Beverage Division, Diversey. “The combination of our local expertise across the globe and Solenis’ global manufacturing footprint and technical support, means we will be able to offer customers an unmatched level of service.”

About Solenis Solenis is a leading global producer of specialty chemicals for water-intensive industries, including pulp, paper, oil and gas, petroleum refining, chemical processing, mining, biorefining, power, and municipal markets. The company’s product portfolio includes a broad array of process, functional, and water treatment chemistries as well as state-of-the-art monitoring and control systems. These technologies are used by customers to improve

operational efficiencies, enhance product quality, protect plant assets and minimize environmental impact.

Headquartered in Wilmington, Delaware, the company has 39 manufacturing facilities strategically located around the globe and employs a team of approximately 5,200 professionals in 120 countries across five continents. For additional information about Solenis, please visit www.solenis.com or follow us on social media.

About Diversey Diversey’s purpose is to protect and care for people every day. Diversey has been, and always will be, a pioneer and facilitator for life. We constantly deliver revolutionary cleaning and hygiene technologies

that provide total confidence to our customers across all of our global sectors, including cleaning products, systems, and services that efficiently integrate chemicals, machines , and sustainability programs. This makes us unique among leading global hygiene and cleaning companies.

Everything we do has our customers’ needs at its heart and is based on the belief that cleaning and hygiene are life essentials. With over 95 years of expertise, we safeguard our customers’ businesses, contributing to productivity improvements, lower total operating costs, and brand protection.

Diversey is headquartered in Fort Mill, SC, USA. For more information, visit www.diversey.com or follow us on social median

SINCE PANDEMIC ITC’S FROZEN SNACK BUSINESS HAS GROWN THREE TIMES

I

TC has added 10 new snack products during pandemic and this has grown three times since the pandemic driven by consumers seeking variety in meals at home. ITC’s head for frozen and fresh food Ashu Phakey said that the frozen food market got a huge boost due to the pandemic, growing by 40-50% on the back of a higher number of trials. The market was earlier growing at 10-15%.

He said in e-commerce while the category doubled, it grew by five times for ITC, though the frozen food category had low penetration levels and there have been challenges in the supply chain. The pandemic in more ways than one has done for the frozen food category what marketers were trying to do for the category. Consumers staying home and bored of home-cooked food were seeking variety, hygienic and wholesome alternates and frozen food came into being the center of that opportunity. Earlier we had to budget a lot of money just to create

with frozen trucks to 1,000-plus societies reaching out to 20,000 households. The company’s reach of frozen foods grew from 12 towns to 132 towns between May to July last year.

awareness,” said Phakey.

and the balance is B2B such as food

ITC is trying to reach small retailers and has also launched carts in Delhi as a pilot which will sell the products right at the doorstep. These carts are like ice cream carts selling ITC frozen food. Depending on the success of the pilot, we will expand this initiative. Overall, only one in ten outlets stock frozen food and hence it is important for retailers to augment frozen capacities.

services and restaurants. During the

The size of the frozen food category in India is about Rs 2,400 crore with around half of the market is retail

lockdown, ITC went direct to home

ITC will continue to launch differentiated and unique products that are at the side and center of the plate, said Phakey. Frozen is the new fresh. New products are also under development including industry firsts. The penetration of the category has doubled now.n

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February 2021 | Food And Beverage Matrix

MONDELEZ INDIA LAUNCHES ‘CADBURY DAIRY MILK SILK MOUSSE’ - AN INDULGENT EXPERIENCE

PUMPKIN SEEDS QUALITIES SHINE; TAKES CENTER STAGE IN SNACKS, CEREALS, AND OILS

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umpkin seeds offer high protein and omega-3 content for plant-based diets, have an allergy-friendly reputation, and a mild taste that works well with sweet and savory flavors to add a dynamic element to everything from smoothies to snacks. These qualities have also made the seeds in demand: Technavio projects the pumpkin seeds market to grow by $631.1 million from 2020 to 2024, with a compound annual growth rate of nearly 13% during this time period.

Recently, growers have cultivated pumpkin varietals that produce hulless seeds, or pepitas, that are easier to chew and digest.

Regardless of where they’re grown, pumpkin seeds are small but mighty in terms of nutritional value.

According to the USDA’s Food Data Central database, each one-third cup, 33-gram serving of pumpkin seeds contains 10 grams of protein, more than 20 mg of calcium, and 2.7 mg of iron. They are also a good source of omega-3s, which can provide vegans and vegetarians a way to add the essential fatty acid to their diet.

Pumpkin seeds’ fiber and magnesium content as especially notable. They are one of the best natural sources of magnesium, providing 37% of the recommended daily intake for the mineral, and supply 2 grams of fiber per serving, according to the USDA. Those are both nutrients that people need, especially if they have got Type 2 diabetes or prediabetes.

Medical studies have also found the high antioxidant content of pumpkin seeds may be effective against certain cancers, including breast and prostate cancers.

In addition, pumpkin seeds contain a small amount of tryptophan — the amino acid also found in turkey that has the potential to help with sleeplessness and anxiety, issues that many consumers are struggling with during the pandemic. In fact, pumpkin seed flour is the natural source of tryptophan in ZenBev, a drink mix

that its manufacturer claims aids in sleep.

In its Snacking Solutions report, Cargill called out pumpkin seeds as ingredients that can add a functional edge to the next generation of snacks.

And manufacturers have been tossing pepitas in everything from snack mixes to granola to bars to cereals as a way to boost the nutritional profile of products.

In December, Ocean Spray introduced its first fruit and nut snack mix, Craveology. The farmerowned cooperative picked pumpkin seeds for the visual and textural contrast they provide to its dried cranberries. Pumpkin seeds have a mild nutty flavor and provide a nice flavor balance when mixed with tart cranberries, nuts and different seasonings. Also, the green color of the roasted pumpkin seeds provide a great color contrast to the bold-red color of dried cranberries, and the brown nuts and seasonings.”

Pumpkin seeds’ are “nutritional powerhouses,” and their mono- and polyunsaturated fat content, including oleic and linoleic acids, which help lower “bad” cholesterol levels, while raising levels of good cholesterol.

They have a delicious nutty taste that doesn’t overwhelm other flavors, but rather brings an additional depth to any product or flavor profile that they’re added to.

That versatility and neutral taste open up a range of flavor combinations for pumpkin seeds, taking them well beyond the traditional “pumpkin spice” realm.

Pumpkin seed powder can add a protein boost to shakes, smoothies and beverages. The pumpkin seed oil has application in dressings, snacks and nutraceuticals.

And pumpkin seed powders and granulated seeds could also have used in place of a filler in veggie burgers and plant-based meat alternatives — “anything that gets a binding agent

M

ondelez India launched Cadbury Dairy Milk Silk Mousse, kickstarting the new year on a premium chocolatey note.

This latest entrant offers a decadent combination of light, micro-aerated mousse filling inside a smooth and creamy bar, which is sure to take over the consumer palate, with the first of its kind luxurious taste experience for their moments of self-indulgence.

Anil Viswanathan, senior director, marketing (chocolates), insights and analytics, Mondelez India, said, “With new product innovation as one of the cornerstone of our growth strategy, Cadbury Dairy Milk Silk has always stood for the best taste of chocolate in the country, pioneering an assortment of first of its kind experiences for the consumers.

With its light texture of the mousse centre filling whisked to perfection, Cadbury Dairy Milk Silk Mousse is the ultimate indulgent experience that is sure to delight our consumers who are always on the lookout for

unique and innovative experiences.

We believe that this innovation created in line with our efforts to redefine the chocolate eating experience will help us further capitalize on the premium segment as we expand our snacking footprint in the country.’’

With deliciousness in every scoop, the bar is crafted using Micro Aeration technology. The new decadent bundle is being launched with a high intensity multi touch-point IMC campaign #ScoopIntoChocolateHeaven at the back of a film on TV and digital platforms, social media influencer strategy, impactful in-store visibility, on-ground and outdoor activation.

Priced at Rs 80 and Rs 175, it is all set to give chocolate lovers an eat experience full of indulgence unlike any they’ve tasted before.n

MONÉR – INDIA’S FIRST AND ONLY DESSERT BAR & BISTRO LAUNCHES IN BANDRA

M

onèr is India’s first and only dessert bar and bistro that has launched in Bandra. It is the product of chef Freny Fernandes' love for all things dessert, as well as the drive to create a space that’s unlike anything Mumbai has ever seen.

Fernandes' vision is a lively bistro by day, serving a range of savoury items that include, fresh salads and soups, sandwiches, French-style petit gateaux and entremets.

However, just like a fairy-tale as soon as the clock strikes 7pm, the space will turn into a contemporary dessert bar exclusively dishing out gourmet, plated, exquisite desserts in three course/five course meals. These bold dishes will be served with drinks that complement their flavours, creating a veritable symphony on your palate.

Savour the 5 course menu, complete with choices of desserts like Vegan Pavlova with fresh seasonal fruits, Strawberries and Cream tart, or even savoury plates like Ricotta Toast served on sourdough, with pickled corn, Roasted cherry tomatoes and fresh basil.

The interiors are a perfect reflection of her style of cooking, modern with a touch of classic. Elegant yet casual, this upbeat dessert bar immediately transports you to an upscale New York City neighbourhood bistro, a combination of leisure and luxury. To make it an absolutely immersive experience, visitors will have a view of Freny’s expertise as she plates and decorates her edible art creations.

Every detail has been thoughtfully articulated and placed on the plate, with ingredients that push the boundaries of regular desserts. For instance, the dreamy Ile Flottante, floating meringue on crème anglaise, a traditional Apple Tarte Tatin with a kaffir lime puff pastry base topped off with a signature lime sorbet quenelle. n

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February 2021 | Food And Beverage Matrix

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INDIA’S FIRST PROTEIN-RICH WATER TO HELP ENRICH A HEALTHY LIFESTYLE- AQUATEIN

really is for everyone. That’s why Aquatein is Keto- friendly, lactosefree, and 100 per cent vegetarian.

Most ready to eat protein products suggest loads of water consumption but Aquatein’s water-base means you don’t have to.”

quatein has launched India’s first protein water.

The protein-rich product is neither a powder nor a milk-based beverage. Founder and fitness enthusiast, Ananth Prabhala, wants to revolutionise the way modern Indians consume protein, making it simpler, accessible, and tasty.

A 2017 survey showed that 73 per cent of Indians are deficient in protein, while above 90 per cent are unaware of the daily requirement of protein.

Considered the building blocks of our body, protein is key to a healthy lifestyle.

The company had a fundamental goal, the creation of a beverage that has no fillers, no sugar, no hormones, and provides individuals with the macronutrients that the body needs.

The pursuit to produce a product that pushed the boundary of innovation led to years of ideation, trials, research, and development.

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Available in 2 categories, one with 10g of protein and the other with 21g of power-packed protein for essential intake. Each variety is prepared in four flavours, Strawberry, Green Apple, Orange, and Mix Berry.

The product was carefully formulated and tested in a European lab led by a team of food technologists. Flavour being a crucial factor for the brand, six to eight months were spent doing taste trials which have yielded a product that is not only good for health but also tastes good.

Advocating adequate protein consumption, the company has developed a unique calculator available on its website which takes multiple factors into account and provides individuals with their body’s protein requirement.

Ananth believes that the product isn’t just for those who workout, “Protein

TATA CONSUMER PRODUCTS STRENGTHENS BEVERAGES PORTFOLIO WITH NEW LAUNCHES

T

ata Consumer Products is strengthening its wellness portfolio in the packaged beverages category to cater to consumer needs. The company has launched two new products: Tata Tea Tulsi Green and Tata Tea Gold Care, and reformulated its existing Tetley Green Tea with added Vitamin C. These new offerings are developed with beneficial ingredients that are known to help improve the body’s immunity and enhance overall wellness.

The company has a rich heritage of over 30 years and is known for catering to the local tastes and preferences in various geographies. The 2 new product offerings combine the refreshment of everyday tea with the goodness of Indian herbs which are known for their health benefits.

Gold Care is infused with a medley of five native ingredients that provide wholesome goodness in every cup and promote wellbeing. It packs the goodness of immunity boosting ingredient Tulsi and other native ingredients Ginger, Cardamom, Mulethiand Brahmi that not only make for a perfect cup of masala tea but also are known to provide specific health benefits.

Tulsi Green is a blend of green tea and real tulsi leaves. Tulsi is traditionally known to boost immunity and green tea is known for its multiple health benefits. These two were brought together to create a product that

tastes and feels good. The blend has been crafted keeping in mind the preference of consumers to use native ingredients along with home-made mixtures in their regular cup of tea. The promise of the brand is ‘Tulsiwali immunity, ab tasty bhi’. This has become even more relevant in current times when consumers are increasingly valuing authentic ingredients in food and beverage products without a compromise on taste.

Tetley Green Tea is an excellent source of antioxidants that are known to have various beneficial effects on health. The green tea bag range in India has been reformulated with added Vitamin C and is re-launched as Tetley Green Tea Immune. It is available in four exciting variants, Classic, Lemon and Honey, Ginger Mint and Lemon and Mango variant.

According to Sushant Dash, president, packaged beverages (India, Bangladesh and Middle East), Tata Consumer Products "We are enhancing wellness offerings in our beverage portfolio with the launch of two exciting variants in our Tata Tea brand- Tata Tea Gold Care and Tata Tea Tulsi Green and the re-launch of Tetley Green Tea Immune.

The pandemic has seen consumers showing a significant preference for trusted health and wellness products. These are reputed brands in the tea segment. The variants can be purchased through e-commerce platforms.”n

Ananth added, “Innovation is the key to success and we at Aquatein want to keep innovating and give the consumer a hassle-free and convenient protein experience. We plan to be a household name for ‘anything and everything protein’ across the country.”

The product is available online on www.aquatein.com, as well as on Amazon, Activ8me.in, HealthXP, Netmeds, Get Vital Marketplace.n

HUHTAMAKI TO RELOCATE MALAYSIA PAPER CUP MANUFACTURING FACILITY

H

uhtamaki has announced a €10 million investment in a new manufacturing site in Malaysia, in order to better serve its customers in Southeast Asia.

As part of the investment, the company is transferring its Malaysia manufacturing base from Penang to Port Klang, Selangor State – the capital region of the country – as it seeks to better serve its customers and respond to future growth of the sector.

Like its existing plant, the facility will initially focus on manufacturing paper cups, but Huhtamaki says the new site will allow it to expand its product range and introduce new sustainable paper-based technologies.

The approximate €10 million investment will be used to improve the infrastructure and fund machinery investments and installations.

According to Huhtamaki, its current employees in its Malaysia site – approximately 150 people – will be offered the opportunity to relocate to the new site.

Eric Le Lay, president of Fiber Foodservice EAO at Huhtamaki, said: “By investing in a worldclass facility in Malaysia we are creating a platform for future growth in Southeast Asia.

“The new site is strategically located, it is close to our key customers and has easy access to neighbouring countries. We will also use the relocation as an opportunity to modernise our equipment and increase automation to improve efficiency.”

The new site is expected to be fully operational by the end of the second quarter of 2021.

Last month, Huhtamaki announced that it is establishing a new fibre packaging manufacturing plant at its existing site in Alabuga, Russia, after witnessing rapid growth of the retail and egg packaging sectors in the region.

The Finland-headquartered company operates in 36 countries and 81 sites around the worldn

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