July 2022

RNI No: MAHENG/2018/75095

FOODANDBEVERAGE MATRIX

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July 2022 | Food And Beverage Matrix

FOODANDBEVERAGE MATRIX I

Publisher Note

MONTHLY NEWSPAPER FOR F&B INDUSTRY ndia is the largest producer of milk in the world. The milk revolution (“Operation Flood”), started by National Dairy Development Board (NDDB) in 1970, transformed India from being milk deficient to the largest milk producer surpassing USA in 1988. The program was led by Dr Verghese Kurien, known as the Father of White Revolution in India.

The Indian Dairy industry is at the cusp of another revolution, moving towards increased contribution from various value-added milk products. India, in its quest to

become a matured dairy industry, is aggressively transitioning from just plain vanilla loose/ pouch milk to value-added products (VAP) market and from unorganized/local to more of an organized and branded market.

These two structural shifts from unorganized to organized market and from liquid milk/ powder to valueadded dairy products will provide long-term growth visibility to the organized dairy sector. The value added products will require capex in the initial phase, will improve the margins and return on investments

over long run for the companies in the sector. The demand for value- added products will be driven by changes in macro-economic factors like increase in urbanization, nuclear families, increasing number of dual income households with working women and improved per capita spending.

Most of the milk in the country is produced by small, marginal farmers and landless labourers.

cheese, paneer, ice cream, etc. Milk

The Indian dairy & dairy products industry comprises milk and large variety of milk products like flavoured milk, ghee, butter, curd, butter milk,

blood pressure, strengthening bones

consumption in India is regular part of the dietary programme in the country as it comes with healthy nutrients such as calcium, proteins, vitamins, phosphorus, etc irrespective of the region and hence demand is likely to rise continuously with sustainable growth potential providing health benefits such as maintaining normal and

providing

energy,

repairing

muscle tissues, etc. among many others.n

TETRA PAK & MILKBASKET COME TOGETHER TO MAKE RECYCLING OF USED CARTONS EASIER

T

etra Pak, a world-leading packaging and processing solutions provider, has joined hands with Reliance-owned Milkbasket, India’s first and largest daily micro-delivery service to help consumers recycle their used beverage cartons through Milkbasket’s app.

added, “We are very happy

Yatish Talvadia – CEO and founder, Milkbasket, said, “Milkbasket’s digital shopper customers are sensitive to the need for sustainable

expand

the

collection and recycling network for used cartons even further with this unique

partnership

with

Milkbasket.

Recycling

is

a

key

enabler of environmental

Under this initiative, users can put in a pick-up request along with their usual groceries delivery order through the app, and simply leave the used cartons in the bag outside their door. The delivery agent, while dropping of groceries, will then pick up these used cartons and take them back to a central hub. From here, the cartons will be channeled to the nearest recycler with Tetra Pak’s support.

Launched recently, this initiative brings together Milkbasket’s strengths in distribution & logistics, with the company’s understanding of the collection & recycling ecosystem, to accelerate recycling of used cartons. Since the launch a few days ago, it has already received approximately 200 pick-up requests so far.

to

sustainability an

industry

to

keep

and we

as need

strengthening

the ecosystem to make recycling

sustainable.

Consumers catalysts

are

the whose

participation is key to the success of recycling, and we hope that they will make the most of this opportunity.”n practices. When they see such initiatives, their response is naturally enthusiastic to support the efforts of Milkbasket and Tetra Pak. We are very excited to be part of this recycling programme and are happy to play our role in ensuring that these used cartons can continue to serve the society in the form of new and useful products.”

Ashutosh Manohar, managing director, Tetra Pak South Asia,

Clean Label

REJOICE LIFE INGREDIENTS

RZ - D - 301, Upper Ground Floor, Street No. 9 Sadh Nagar, Palam Colony, New Delhi - 110045 Mob. : 91 9350821100 / 8384080898 Email:info@rejoicelifeingredients.com www.rejoicelifeingredients.com

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MODI NATURALS PRODUCTS WILL NOW BE AVAILABLE AT CSD

Akshay Modi, Managing Director, Modi Naturals Ltd.

M

odi Naturals Ltd., one of the leading FMCG companies known for its popular edible oil brand, has announced that its reputed franchise brands namely Oleev olive oil, edible oils and Pipo popcorn foods have been listed for sale with the Canteen Stores Department (CSD).

The Canteen Stores Department, operated by the Armed Forces is a solely owned Government of India Enterprise under the Ministry of Defence and has its depots in all major military bases across the nation. The manufacturing and packaging of all the products is done in India and hence Modi Naturals Ltd. products are a proud “Made in India” brand. The company is honoured to offer its products for the armed forces, according to a press release.

Commenting on the announcement, Akshay Modi, managing director, Modi Naturals Ltd, said, “Being present in the CSD channel for the next two to three years provides a significant growth

opportunity for our franchises in edible oil and foods such as Pipo as it facilitates an upward market share and provides significant impetus to our short to medium-term growth plans.

This is a significant business prospect which will certainly help us gain inroads into newer markets and retail avenues, enable increased sales and enhance brand loyalty in the years to come.”

Despite the challenging macro environment during the pandemic, the company has performed relatively well in the market. It has managed a very good set of numbers with its consumer business growing 35% Y-O-Y and overall top- line growing 7 % Y-O-Y, garnering profitable volumes in bulk business too. The profit for this year is 21% higher compared to last year (like to like, net of onetime other income).

The company is equally bullish about its consumer business as they are seeing good traction for its entire portfolio of Oleev edible oil, Oleev kitchen and Pipo food products. It has recently expanded the market of the brand ‘Oleev’, through the launch of Oleev kitchen Peanut Butter (High protein, gluten free) and Oleev kitchen pasta (0% Maida). Both offerings will be scaled up this year to become available online and offline. The company is further planning to launch new product categories in RTE/RTC space in addition to channel expansion and increased focus on e-commerce and modern trade.n

July 2022 | Food And Beverage Matrix

FREEDOM REFINED SUNFLOWER OIL, THE NO.1 BRAND IN INDIA IN SUNFLOWER OIL CATEGORY

F

reedom Refined Sunflower Oil, the flagship brand of Gemini Edibles & Fats India Ltd (GEF India) has been ranked the No.1 brand by volume sales in the sunflower oil segment in India (according to Nielsen IQ data on Refined Oil Cons Pack (ROCP) market in India (U+R) for the year ending (MAT) March 31, 2022).

It achieved this landmark while having its presence only in the states of Andhra Pradesh, Telangana, Karnataka, and Odisha. The rank highlights the deep market penetration of the brand and consumer preference for the brand, as they appreciate the quality, consistency, and trustworthiness of the edible oil brand – Freedom, which is also available as Rice Bran Oil, Groundnut Oil, and Mustard Oil. The Retail Index service by Nielsen IQ covers Grocers, General Stores, Chemists, Cosmetic Stores, Paan Plus Stores, and Modern Trade Stores.

Apart from this, GEF India had bagged the Platinum Award in the category ‘Highest Importer of crude Sunflower Oil in India’ at Globoil award 2021.

In 2018, The Globoil India ‘Emerging Brand' award was given to ‘Freedom’ brand. The brand ‘Freedom’ was ranked amongst the top 5 cooking oil brands in India according to the India Today ‘Ispos Urban Consumer Sentiment Survey 2020’.

Freedom Oil is the market leader in the sunflower oil category and its leadership position and high penetration of products have been possible due to its extensive distribution network. GEF India also has a state-of-the-art facility in Kakinada (2 units) and Krishnapatnam, Nellore with a combined capacity of 2615 MT

per day. The facility has equipment from Desmet Ballestra ( Belgium). The facility from Krishnapatnam is FSSC 22000 certified and is in the process to obtain the same for the third refinery at Kakinada. The company also focuses actively on packaging ensuring both the design and the quality are user-friendly for the consumers.

Pradeep Chowdhry, Managing Director of Gemini Edibles and Fats India Ltd., said, “We are delighted to have ‘Freedom’ become the No. 1 brand in India by value in the sunflower oil category with a 20.5% market share (Nielsen IQ MAT March 2022). This is a result of our consumer-centric approach, robust distribution network, and focus on quality. The company is looking at strategic expansion and in the next few years, we intend to launch in Tamil Nadu and Kerala which have high volumes of sunflower oil consumption. Further, we would also expand our presence to the northern and eastern states of India such as Chhattisgarh, Jharkhand, Uttar Pradesh, and West Bengal.”

P Chandra Shekhara Reddy, senior vice president, sales and marketing, Freedom Healthy Cooking Oils, said, "We are delighted to become the No. 1 sunflower oil by market share in India.

We thank our customers for their trust, unflinching support, and patronage of Freedom Healthy Cooking Oils over the last decade. We are constantly focusing on building a reliable and trustworthy brand and ensuring higher consumer satisfaction. We will continue to increase our brand visibility through a well-thought-out and focused marketing strategy and innovation."n

Food And Beverage Matrix | July 2022

FOOD TESTING IN INDIA - EMERGING SCENARIO

9

Dr RajaSekhar Reddy Alavala - (The author is assistant professor, SPP School of Pharmacy & Tech. Management, NMIMS Deemed to be University, Mumbai. He can be reached at sekhar7.pharm@gmail.com)

F

ood is an essential aspect of daily living since it gives us the nutrients and nourishment for healthy lives. The food we eat should be completely safe and not pose any risks to our health. Since food industry operators are primarily responsible for this, it is crucial that the food production, from "farm to plate," undergo strict monitoring and testing. In this entire process, food testing laboratories are crucial.

From processed foods to agricultural items, from the farm to the store, food products can be examined. Testing can be carried out on raw materials, products as they are being processed and produced, as well as finished goods.

Act on Food Standards and Safety: On August 23, 2006, the President of India approved the Food Safety and Standards Act, 2006 (FSSA), an Act of Parliament passed in the 57th year of the Republic of India. The Food Safety and Standards Authority of India (FSSAI) was created by the Act, which also consolidated the laws governing food.

The FSSAI establishes standards for food products, controls their production, storage, distribution, sale, and import, maintains the availability of healthy and safe food for human consumption, and handles related issues. When food testing labs need to analyse food samples, the FSSAI notifies research facilities accredited

by National Accreditation Board for Testing and Calibration Laboratories (NABL), and accredited food laboratories.

To perform the duties assigned to the referral food laboratory, the FSSAI establishes or recognises one or more food laboratories. The food testing labs, which are appointed by the commissioner of food safety, must analyse the food samples and provide the report within 14 days of receiving any sample; if they fail to do so, they must provide justification for the delay.

Thirteen food product groups, such as dairy products, oils and fats, fruits and vegetables, cereals and cereal products, meat and meat products, fish, and fish products, etc., are divided into 377 standardised food products.

The non-standardized food products,

such as exclusive and new foods, nutraceuticals, health supplements, etc., are among the others. For proprietary and novel foods, Product Approval is necessary in accordance with FSSA regulations.

From "start to finish," food testing labs play a critical role in the entire Product Approval process. They produce all the necessary food analysis and safety data (from clinical trials) for the application process. Further, Section 22 of the FSSA states that information on ingredients and other factors shall be included in food analysis data.

Other criteria include shelf-life study information and label claims (such as those found in energy drinks and functional foods like nutritional and health supplements).

Importantly, because functional foods are frequently imported, it is necessary to get FSSAI Product Approval before submitting an application for a license. This is done by following the regulations in accordance with the FSS Act, Rules, and Regulations. As a result, food testing labs play a crucial part in this situation as well.

According to the most recent list as of July 16, 2014, there are currently 68 NABL-accredited, FSSAI-notified food testing labs in India. These are dispersed throughout all of India in four different geographic areas. 21 food testing laboratories are located throughout the northern region. There are 22 labs each in the southern and western zones. Only three testing labs exist in the eastern region, all of which are located in Kolkata. The absence of food testing labs in any of the other eastern states suggests a severe lack of infrastructure in this area.

One of the critical elements in ensuring food safety is laboratory testing. There are primarily four types of testing for any food product. Depending upon the requirement and case to case, a food product could undergo either or all of these tests, viz, Chemical testing, biological testing, Mechanical testing, and Pesticide/Residue testing. Among these, the most common is chemical testing. Chemical residues are the remaining parts of substances used during a particular process, say crop production or pest control.

are mandatorily required to get their products tested for quality and safety at food testing labs. In addition, these labs also serve as research and development centers for FBOs and government agencies. Such labs, in turn, are accredited by NABL, which has been established with the objective of providing Government, Industry Associations and Industry in general with a scheme of Conformity Assessment Body’s accreditation which involves third-party assessment of the technical competence of testing including medical and calibration laboratories, proficiency testing providers and reference material producers.

Food labs could be classified in below five categories, such as Private Lab – FSSAI notified, FBO with Food Testing Labs, State Labs, Non-FSSAI Labs, Institutional Labs, and Referral labs. Private labs are accessible to industry players for food testing and R&D requirements, unlike FBO labs which are mostly operated as captive units. State labs are found to be the most underdeveloped among all other types of labs primarily due to government interference in setting up and operation of labs. So how many of the food and related items actually go under the scanner in the laboratory before it reaches the final consumer?

There are a few very surprising observations in this regard.

Current Food Testing Scenario: For easier understanding, we will take into consideration only NABL accredited food testing labs that work for over 6.33 lakh FBOs + HoRECA. Total lab testing capacity stands at 49.5 lakh units per year versus the required capacity of 1.28 crore units, assuming 10 food products per FBO with each product being tested twice every year. That’s quite a shortfall, isn’t it? Counter-intuitively, in spite of the shortage of labs primary research found that most of these labs are actually operated below capacity because of fewer products being tested and lower compliance levels.

Compliance level refers to the % of FBOs and HoReCa that adhere to testing requirements.

Background of Food Testing

Requirement of Food Testing Laboratories:

Food business operators (FBOs) and hotels, restaurants, and caterers

In order to accurately estimate additional food labs required, the

compliance level is critical. Even at 50% compliance, there is considerable need for new labs. As the compliance level (CL) and testing improve (which most of us would prefer), we effectively need more new labs than existing labs.

Following interesting trends can be observed – •

East India has an extremely low number of labs, requiring nearly fourfold new labs compared to existing.

•

North India requires the highest number of labs (above double of existing capacity) due to the high number of FBOs & HoRECA in the region.

•

West India has considerable scope for expansion despite high FBOs & HoRECA and a good number of labs.

•

South India is the only region where the required number of labs is less than existing labs but still currently it has less than 60% of required labs.

Current food processing industry in India is still at a nascent stage with processing at less than 10% of overall production. Only 2% of fruits and vegetables, 8% marine, 35% milk, and 6% poultry products are processed. With recent government reforms for the agriculture sector including Ra 35,000 crore funds for the development of micro food processors across the country, the processing industry would definitely see double-digit growth which in turn would put more pressure on current laboratory infrastructure.

Since setting up of labs are capital intensive and also require substantial capital to run smoothly and offer diverse testing capabilities, we see a trend moving towards more advanced and frugal testing methodologies like Image processing and spectral analysis, Artificial intelligence, machine learning, IoT devices are expected to take a big leap in democratising testing capabilities.

There are a handful of Indian companies and startups working on these technologies, but the impact has just begun. These easy to deploy and less capital intensive solutions offer a very attractive value proposition.n

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July 2022 | Food And Beverage Matrix

BAYER AND ADM PARTNER FOR SUSTAINABLE CROP PROTECTION MODEL FOR SOYBEAN FARMERS

B

ayer, a global enterprise with core competencies in the life science fields of healthcare and agriculture, has announced the signing of a Memorandum of Understanding (MoU) in India with ADM, a global leader in sustainable human and animal nutrition. The partnership will enhance sustainable value offerings to soybean farmers in the Latur, Osmanabad and Beed districts of Maharashtra and expand further to Karnataka, subsequently.

In India, ADM’s principal business is processing of oilseeds into edible oils, animal feeds and feed ingredients and human nutrition ingredients. It has a large network of farmers in the states of Maharashtra and Karnataka, through Krishi Vikas Kendras’ (KVK) network of 50+ crop-development and procurement centres. The centres are staffed

T

by agronomists who offer local farmers training in best agricultural practices, as well as procurement services.

ADM’s

Sustainability

Program

creates

opportunities

for

small

landholding

farmers

to get training in socioeconomic and environmental sustainability principles and third-party audits, through the European organization, ProTerra Foundation.

under sustainable crop production

Bayer aims to reach 25,000 soybean farmers in ADM’s network in the first year. During the period, Bayer will provide a specialised schedule of crop management prepared in consultation with ADM and agricultural universities for all the crops in the working area as and when required. It will also develop a crop protection package for all crops of soybean & pulses by providing legally permitted, non-hazardous crop protection chemicals as allowed

approach with the inclusion of

principles.ADM will provide Bayer with details regarding the partner farmers & area of operations.

Bayer will follow a Seed to Market sustainability elements such as complete package promotion of seed

treatment,

pesticides,

and

agronomic advisory along with Integrated Pest Management (IPM) practices. It will also demonstrate good agricultural practices on demo plots & conduct field visits for extending practical experience to farmers.The MoU will be valid for a period of three years.n

THE BARBEQUE COMPANY TO LAUNCH 10 OUTLETS IN 2022-23 welcome this new outlet with open hands.”

he Barbeque Company, the finest in town for its large laid out buffet services since 2015 is expanding and coming up with its new outlet in Signature Global Food Mall in Vaishali, Uttar Pradesh.

It plans to launch 10 more outlets across different locations in coming financial year.

It is on the path of new outlets in various locations. These expansions speak of the success which has been going since it started in 2015.

It offers affordable, pocket-friendly, and delicious buffets along with grilling and fine dining experiences.

With the sole aim of serving its guests with the finest and lipsmacking dishes in buffets, it stands out and has become the go-to place for everyone in town.

With this new outlet in Heart of

Shashank Kumar Misra, director, The Barbeque Company, said,”

our guests the finest experience.

Ghaziabad, we wish to serve people nothing but the best The Barbeque Company. We leave no stone unturned when it comes to giving We wish the people of Vaishali to

Pradeep Aggarwal, chairman and director, Signature Global India Ltd., said, “We are delighted to apprise everyone that we have added many new outlets of various renowned food brands in Signature Global Food Mall Vaishali. Our company strives to provide a pleasant food experience to our consumers through a vast variety of tastes available across India. With The Barbeque Company, we have a total of 9 different food outlets available for the consumers of NCR residing in the vicinity.”n

Food And Beverage Matrix | July 2022

BVEG AND AAK COLLABORATE TO PROPEL THE PLANT BASED MEAT ECOSYSTEM

A

AK, India’s leading manufacturer of specialty oils and fats, have signed an MOU to extend strategic collaboration with BVeg Foods, India’s largest plant-based food processing company. The objective is to join hands and co-develop plant-based meat solutions in order to meet the country’s growing demand for sustainable and delicious meat alternatives.

Plant-based meats are gaining traction in India, given the increase in awareness of such products and their benefits, substantial growth in the Urban population, multichannel promotion by influencers & celebrities and most importantly hotels, restaurants/QSRs and e-commerce portals adapting plantbased products in their menus.

There is also increasing interest in veganism and flexitarianism, largely driven by health-focused, eco-conscious millennials. With more and more companies joining the bandwagon, the visibility and acceptability of plant based meats has taken a sharp upturn.

Both BVeg Foods and AAK believe that innovation is the answer to solving current and future challenges within the dynamic food industry.

Thus, as part of their commitment towards future food innovation, both companies have decided to collaborate and create products from a variety of different plant-based options that meet the taste and texture needs of Indian and international markets.

BVeg and AAK will work together to innovate and develop plant-based meats and share scientific research available within the companies. Both companies will also support each other in building strong communication network to increase the outreach of plant based meat sector and identify suitable business opportunities.

The joint engagement and knowledge sharing will allow for better understanding of market trends and updates, which will in turn support development of the plant-based food segment in the country. The two companies will also

continue to engage with scientists, policymakers, entrepreneurs & investors to accelerate business of plant-based meats in India.

Dheeraj Talreja, President, South Asia, at AAK, said: “India is at a nascent market for plant-based foods. People should be able to enjoy healthy, sustainable plantbased foods without sacrificing taste and texture. We’re delighted to have this opportunity and hope to work with BVeg Foods to create greattasting products made with love for people, plants and the planet.”

Jurgen Kennedy, Business Development Director, Plant-based foods at AAK Asia, said: “As AAK we harness over 150 years of experience in plant-based oils and fats so people who choose a plantbased lifestyle can enjoy the foods they love without compromise.

We are committed to a long-term journey towards sustainable, healthy plant-based food choices – a journey we are taking with our customers through co-development and strategic partnerships.”

BVeg Foods was established with the objective to act as an enabler for the entire plant-based ecosystem around the globe by acting as a one-stopshop solution provider for all your plant-based food needs. They aim to transform this space by creating a centre of excellence equipped with

best-in-class Buhler high moisture extrusion technology, strong in-house product development capabilities and a state-of-the-art processing facility. They are coming up with the largest solely dedicated plant based meat facility in India.

With capable of creating a vast variety of products such as formed products as, bacon, centre filled products, whole muscle solutions, hand-folded as well as hot kitchen products as per their client's needs.

Prateek Ghai, Co-Founder and COO, BVeg Foods, said: “Globally there is a shift towards plant based.

At BVeg Foods, we urge companies, entrepreneurs, HORECA and QSRs to join the bandwagon using our complete end-to-end solutions – from product development and co-manufacturing to private label packaging. We believe in the synergies of collaboration by bringing together specialists to ensure that everyone’s talents, specialties and expertise, merge together to form a brilliant endproduct. This strategic understanding between AAK and BVeg foods will provide us an opportunity to codevelop products in the near future.”

About AAK Everything AAK does is about Making Better Happen™. We specialize in plant-based oils that are the value-adding ingredients in

11

many of the products people love to consume. We make these products better tasting, healthier, and more sustainable. At the heart of AAK’s offer is Customer Co-Development, combining our desire to understand what better means for each customer, with the unique flexibility of our production assets, and a deep knowledge of many products and industries, including Chocolate & Confectionery, Bakery, Dairy, Plantbased Foods, Special Nutrition, Foodservice and Personal Care.

Our 3,900 employees support our close collaboration with customers through 25 regional sales offices, 15 dedicated Customer Innovation Centers, and with the support of more than 20 production facilities.

Listed on Nasdaq Stockholm and with our headquarters in Malmö, Sweden, AAK has been Making Better Happen™ for 150 years.

BVeg Foods BVeg was born out of the vision of two young entrepreneurs who wished to see their child grow up in a healthier, greener and kinder world.

Where sustainability and an inherent eco-consciousness ensures enough healthy food on every plate. BVeg is well on its way in its journey to make a positive impact on the planet with its unique amalgam of nature, science and deliciousness. BVeg Foods has a global vision to provide sustainable and quality food to the people at an affordable price and contribute in reducing environmental pollution to create a sustainable and healthy food ecosystem. They are coming up with a first of its kind global standard plant based meat facility in India which will boast of European high moisture extrusion technology, world-class forming lines, hand folding lines and hot kitchen section. Their objective is to stay on the path of innovation and keep building robust in-house capabilities that will allow them to create entire product ranges suited to consumer taste and preferences globally.n

Website: http://www.aakindia.com/ https://www.bvegfoods.com/about-us/

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July 2022 | Food And Beverage Matrix

AMUL INTRODUCES ISABCOOL, AN ICE CREAM MADE WITH ISABGOL, CASHEWS, AND ANJEER

N

ow, here’s a stinker!

Popular dairy brand Amul’s latest ice cream flavour is the Isabcool Kaju Anjir — “a royal treat for your sweet tooth and belly”.

psyllium

Amul is known for experimenting with Indian flavours and ingredients to bring out exciting new ice creams and drinks to target children and young adults, but with its latest flavour, the brand might have found its admirers in older folks.

How Did The Internet React To Isabcool?

Amul has introduced a new flavour in its ice cream portfolio, called Isabcool ice cream, and netizens cannot keep calm after discovering that it has Isabgol, a common laxative used in Indian households, in it.

The December 2022 notification

by FSSAI prescribed the definition and labelling requirement of dairy analogues and provisions related to use of the specified logo for milk and milk products.

FnbNewsThe Clause 2(iv)(a) of the said notification says ?’All milk and milk products, including composite milk products, as

the

cleansing, and improves digestion, which further helps in resistance to fat growth and weight loss.

As the famous song goes, “Love Me, Hate Me, but You Can’t Isabgol, also known as psyllium husk, is a common laxative used

by Indians. It is a dietary fibre that helps to increase stool and relieve constipation. The insoluble fibre present in psyllium husk causes the stool to soften and become bulky, thereby improving gut movement.

It also reduces the inflammation in

T

“It has been decided to extend the timeline for mandatory compliance with clause 2(iv) (a) of the notification dated 27th December 2021, related to milk logo for a period of six months i.e. 31st December 2022,” reads the order while adding that the food businesses willing to comply earlier can do so.

stimulates

immune system, aids in colon

FOLLOWING REPRESENTATION, FSSAI EXTENDS MILK LOGO COMPLIANCE TILL DEC 31

he Food Safety and Standards Authority of India (FSSAI) has extended the time period for compliance of notification related to 'milk logo'.

The Authority has issued an order in this regard saying that the food businesses can comply with the milk logo order by December 31, 2022.

husk

defined in sub-item b, e, f, h and i of item 1 of this subregulation shall exclusively use the following logo on the product label According to Inoshi Sharma, executive director, FSSAI, the stakeholders made representation before the food authority on the issue of ‘milk logo’ with reference to the mandatory nature of its usage for milk and milk products, and sought clarity in respect of textual part, dimensions, and colour scheme of the logo and the consequent need for the extension of the date of compliance with provisions related to the use of ‘milk logo.

And, after consideration, it was decided to extend the timeline for mandatory compliance with milk logo order for a period of six months.n

piles due to its anti-inflammatory property. Isabgol is one of the most commonly used home remedies

Ignore Me.” Amul’s latest offering received a lot of attention from netizens, albeit a mixed bag of it.

for constipation. It is also good

While some felt eager to try it and

for diabetic patients as it helps to

found “Kabz main Avsar”, others

manage blood glucose levels.

were repelled by the concept of an

Isabgol can help with losing weight

ice cream fortified with a laxative

too.

and said “No Thanks”n

According

to

Healthline,

MAHINDRA INSURANCE BROKERS AND BIGHAAT JOIN HANDS TO EMPOWER FARMERS

M

ahindra Insurance Brokers Limited (MIBL), a subsidiary of Mahindra & Mahindra Financial Services (Mahindra Finance), has announced its partnership with BigHaat, India’s leading agri digital platform. This partnership will offer financial solutions to the informal agri segment of India’s workforce. Mahindra Insurance Brokers and BigHaat will together promote the Government of India’s goal of higher insurance penetration in rural India.

MIBL will offer health and motor insurance policies under this partnership.

The health insurance policy will be sold to BigHaat customers via the BigHaat website and mobile application. This policy will offer a Sum Insured of up to Rs 5 lakh in various combinations (Self/ Spouse/Children/Parents). Additionally, hospital cash of daily sum insured of Rs 1000 for 15 days in a year will also be launched as part of the insurance policy.

Commenting on the association, Vedanarayanan Seshadri, MD & Principal Officer, MIBL said, “With 70% of India’s population being rural centric, this segment is a vastly untapped market when it comes to insurance adoption. In addition, rural and semi-urban India are the most affected by unforeseen events leading to financial stress on families. Our partnership with BigHaat will provide a sense of social and financial security to these families. MIBL is committed to building trust and awareness within this

community, further meeting the insurance requirements of this market”.

Sateesh Nukala, co-founder of BigHaat India, mentioned, “Bringing insurance to the underserved population such as farmers is a huge step forward. While agri-insurance has been the preferred form of insurance, they have overlooked their own health and their tractor requirements. In this association with Mahindra Insurance Brokers, BigHaat will be delivering health insurance to over 10 million farmers who are on its platform. With this partnership, BigHaat is taking a step close to bridging the gap of low insurance penetration among the farming community. This association will help us become a one-source destination for all the needs of farmers including tractors and health insurance.”

Mahindra Insurance Brokers has been able to create a strong bond with rural customers due to its presence in rural and semi-urban India and has been providing supreme customer experience over the past 18 years.

BigHaat is India’s leading famercentric agri digital platform. It offers comprehensive personalised technical guidance, accessibility, and a wide range of high-quality inputs to the farmers.

With the help of date, science, and technological development, BigHaat is transforming the future of millions of farmers, thereby significantly improving sustainablility and profitabiloity for them.

Food And Beverage Matrix | July 2022

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DAIRY WILL ALWAYS BE THE TORCHBEARER OF A HEALTHY FUTURE

BY RAJIV MITRA What are Prabhat Dairy`s latest product offerings?

Prabhat dairy has been making its presence felt in the Indian dairy market. Over the years, Prabhat dairy has taken the Food & Beverage industry by storm by providing superior quality dairy products to its consumers and to B2B business as an ingredient. Under the Prabhat brand, there are many significant brands offering dairy products including milk, curd, butter, cheese, paneer, Sweets, Flavour milk etc. Prabhat, as a brand, feels responsible toward our consumers to an extent that we strive to provide nothing but the best to them.

RAJIV MITRA

CEO at Prabhat Dairy (Groupe Lactalis)

How Important is innovation to Lactalis Globally & in India?

Lactalis sells products in over 180 countries and has 229 production sites across the globe. Being in a commodity and dairy market, it ensures that its products are not only the healthiest and tastiest but also affordable for one and all. Quality is not something Lactalis India strives for, it’s something Lactalis India guarantees with consistency. Lactalis India maintains the all-global benchmark. All our plants have FSSAI licenses certifying a commitment to food safety and dependability.

With the help of technology, Lactalis India, Prabhat Dairy will soon be introducing more innovative products and is also leveraging various e-commerce platforms to reach consumers, and to B2B business partners. The brand has a presence across all major cosmopolitan and metropolitan cities. It is available at Reliance Retail, Jiomart, BigBasket, Amazon, Flipkart, etc.

Lactalis also aggressively exploring all B2B consumers and expanding B2C businesses with the addition of new products.

What is your mantra to the OutSpace competition?

We, at Prabhat Dairy, believe that it is quality that speaks the loudest. That is why, when it comes to tackling our competitors, we prefer to do it by improving the quality of our dairy products.

Every year, we at Lactalis India invest approximately 100120 crore every year to expand our processing and production

capacity in the country. To conclude, our way is to take inspiration from global brand and apply it to our brand, and thrive from there on.

Give your views on the future of the dairy industry in India?

There is no two ways about the fact that the dairy will always be the torchbearer of a healthy future. The amount of nutrition that is derived from the diary as a whole is truly unmatched. In India especially, an entire generation is dependent on dairy. As per a recent study, in the year 2021, India consumed 83 million metric tons of milk. As our eating patterns are mostly dependent on the consumption of Ghee, paneer, milk, curd, and sweets made of cheese curds, the need for dairy is likely to die down in India.

Keeping this in mind, we, at Prabhat dairy will always strive to bring the best of dairy to every India and contribute to the larger picture of the country’s health.n

14

July 2022 | Food And Beverage Matrix

MARS PARTNERS WITH PERFECT DAY ON ANIMAL-FREE CHOCOLATE

M

ars is collaborating with Perfect Day to make a milk chocolate bar featuring animal-free dairy proteins. The new bar, branded as CO2Coa, is available to order online today. CO2Coa is positioned as a eco-friendlier chocolate choice, in line with Mars’ larger goals to have net-zero carbon emissions by 2050.

The cocoa for the bar is Rainforest Alliance Certified, and the wrapper is mostly paper. Perfect Day’s dairy proteins are made through precision fermentation in a process that uses up to 99% less water and produces up to 97% fewer greenhouse gas emissions than traditional dairy.

This is the latest food product to launch using Perfect Day’s dairy proteins. They have also been used in ice cream, cream cheese, protein powder, baking mixes, and milk beverages.

With this launch, one thing is crystal clear: companies are finding animal-free dairy to be an acceptable substitute for ingredients that ordinarily come from cows. It doesn’t get much bigger than one of the world’s largest confectioners using these proteins for its very first U.S. chocolate brand using something other than traditional dairy.

Chris Rowe, global vice president of research and development at Mars Wrigley, said that this bar

was developed in just under a year—lightning speed in the slower world of new product innovation and production at a big F & B

company. And this bar, he said, is better than any chocolate on the market that uses an alternative to milk from cown

SAUDI ARABIA’S ALMARAI TO ENTER THE SEAFOOD CATEGORY IN THE FOOD SECURITY MOVE

S

audi Arabia’s food and beverage manufacturer Almarai is entering the seafood category as a further measure to shore up food security in the Kingdom.

The enterprise will involve instituting new facilities for processing seafood and producing seafood-based products.

The Riyadh-based company’s board approved the move on Monday (13

June), and an initial investment of US $67.2m has been put aside for the move.

Abdullah bin Nasser Al-Badr, Almarai’s CEO, said that the company being in this new sector will expand Almarai’s product offering and contribute to the food security plan.

Under its Vision 2030 plan, Saudi Arabia is keen to improve its food security in the wake of COVID-19

and Russia’s invasion of Ukraine to ensure the sustainability of critical resources through more domestic production of food.

Almarai’s linked food security plan was first revealed last May when it announced plans to double its poultry processing capacity in its domestic market over three phases up to 2026, with the intention of increasing its market share in the chilled and frozen chicken categories.

Alongside its seafood announcement, Almarai also said it has won approval from its board to expand its poultry and egg production operations.

The investment in parent poultry birds will allow Almarai to mitigate an imminent risk of a supply shortage of parent stock in the Kingdom and, once further investments are deployed, to secure additional parent stock supply

Food And Beverage Matrix | July 2022

15

FOOD REGULATIONS IN THE LABORATORY UV/VIS Spectrophotometers with Colorimetric Analysis

Keeping Food Quality High Adequate nutrition is essential for health, and in recent years significant effort has been expended on understanding dietary needs and expectations, and developing foods to better support them. From an emphasis on functional foods that sustain well-being and reduce the risk of health challenges such as overweight, obesity, cardiovascular disease and diabetes, customers' interests now also lean toward greater variety, including plant based alternatives to meat and dairy products, ancient grains, gluten-free flours, and sustainable agriculture.

For food and beverage producers, research and development is critical to filling new niches and meeting customers' demands. Yet the proliferation of food products has made consistency more important than ever. Today's customer expects foods to look, feel, smell and taste the same every time he or she goes shopping, and risks to the producer's reputation arise when consumer expectations and experiences do not align.

How METTLER TOLEDO Can Help Meet Regulations with UV/VIS spectroscopy?

UV/VIS spectroscopy is commonly used for such food and beverage applications as assessing the purity of olive oil, the color of beer and caffeine content in soft drinks.

METTLER TOLEDO offers a range of UV/VIS Excellence spectrophotometers suited to both low- and high-throughput work and perfectly matching quality control requirements with respect to fast and reliable generation of results.

This UV/VIS Excellence portfolio works in concert with modular accessories that improve workflow efficiency and guarantee a safe investment. For example, the CuvetteChanger can automate processing of up to eight samples, while the InMotion sample changer is suited to higher-volume analyses.

Optical Performance of a UV/VIS Spectrophotometer Spectrophotometer

performance

is the main factor affecting the accuracy and repeatability of measurements. For critical UV/ VIS measurements in the food and beverage sector, especially in the industrial quality control of alcoholic and non-alcoholic beverages, as well as edible oils, it is crucial that the instrument perform according to specifications. It is additionally important that instrument performance be monitored regularly, and documented.

Performance verification tests assess the quality of the measurements obtained with any instrument. In UV/VIS spectrophotometry this measure is the ultraviolet-visible spectrum. Tests must verify that the wavelength positions are correct and stable, that the intensities and absorbance or transmittance values are correctly measured and stable, and that the measured shape of the spectrum is correct and not distorted.

Below, we describe METTLER TOLEDO's solutions for automated and data integrity–compliant qualification of UV/VIS Excellence spectrophotometers following the latest United States and European Pharmacopeia guidelines.

In addition, the UV7 UV/VIS Excellence spectrophotometer can be fully qualified in accordance with the Japanese Pharmacopeia (JP) operational qualification requirements for UV/VIS

spectrophotometers. This renders the UV7 instrument fit for purpose for quality control in regulated industries including pharma as well as food and beverage, both within and outside of Japan.

Detailed information about JPcompliant operational qualification of the UV7 is available in the white paper “UV/Vis Spectrophotometer Qualification According to the Japanese Pharmacopeia”.

Automatic Determination of Optical Performance Parameters: CertiRef and LinSet Qualification Solutions The METTLER TOLEDO CertiRef™ and LinSet™ family of equipment qualification accessories comprises four modules (see also Table 7). Each is a cuvette-changing device containing certified reference materials (CRMs) to enable the automated qualification of the Excellence UV7, UV5 and UV5Bio spectrophotometers.

Optical parameters critical to accuracy and repeatability are assessed against the corresponding criteria stipulated by the USP and Ph. Eur. These criteria are binding in the pharmaceutical industry, but serve as a suitable framework for rigorous testing of UV/VIS spectrophotometers used in food and beverage quality control.

Traceability Each CertiRef and LinSet module

uses traceable CRMs in order to comply with metrological and regulation requirements. All CRMs are prepared in accordance with ASTM E387, USP General Chapter 857 or Ph. Eur. Chapter 2.2.25, and are certified by accredited companies. The liquid CRMs are contained within quartz cuvettes permanently sealed by heat, protecting them from environmental influences and damage, and allowing their storage and use over the long term. Solid CRMs such as neutral density filters contain the absorbing material immobilized in glass. The data of the certificates needed for the tests is stored electronically (on a chip) in the individual modules, and the CRMs in the modules can be re-certified. The recommended recertification period depends on the type of CRM implicated and varies between one and two years. The data on the chip contains information about the type of module and each of the CRM tests included; the CRM set serial number, which can be traced back to the certificate; all required certified values; and the certification and expiry dates.

Automated OQ All CRMs are integrated into cuvette-changing devices that can be operated automatically using predefined, method-based measuring sequences. This ensures correct execution of a strict protocol including repeated measurements, measured value acquisition, mean value calculation and validation of results against predefined acceptance criteria. Usually these workflows are time-consuming and prone to error. Automation of the complete workflow affords significant gains in productivity and enhances the security of measurements, yielding the following benefits: •

Automatic, unattended verification of up to 10 optical parameters in under 30 minutes, undertaken with NISTtraceable CRMs in accordance with USP and Ph. Eur. regulations;

•

Time to results, including their validation and traceable documentation, is Continued to page 18

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July 2022 | Food And Beverage Matrix

Continued from page 15

approximately three times faster than for manually executed performance measurements; •

•

Prevention of operator errors during workflow execution and data transcription precludes repeated testing; Comparing automated with manual checks using single CRMs in sealed cuvettes, return on investment is achieved within a reasonable time frame of 1.5–2 years.

The CertiRef and LinSet modules, along with their instrument model compatibility and details of their compliance, are enumerated in Table 7. As the units can remain mounted on the UV/VIS spectrophotometer without hindering sample measurements, performance checks prior to each measurement may reinforce data quality.

Table 7: The METTLER TOLEDO CertiRef and LinSet modules and their individual pharmacopeia compliance.

Instrument Service CertiRef and LinSet are central tools in qualified system installations performed according to a documentation procedure that fully supports regulatory audits – the METTLER TOLEDO EQPac. Although required mostly in regulated environments, the EQPac is also relevant in food and beverage. It is executed by trained service personnel and provides documented evidence that the instrument was installed and qualified according to IQ, OQ and PQ guidelines. Following mutual agreement with the customer within the framework of a maintenance plan, the instrument is then periodically checked with the aid of the CertiRef/ LinSet module and the results and appropriate actions documented.

METTLER TOLEDO’s UV/VIS Excellence spectrophotometers have no moving parts subject to wear in their optical setup, thereby enabling users to reduce maintenance to an annual service check (given that optical performance testing is carried

out according to SOP and indicates no change in spectrophotometer behavior).

Data Integrity Compliance with LabX Another aspect of regulatory compliance important in the food and beverage industry is data integrity.

This concerns the security and traceability of results obtained in the laboratory. With LabX software from METTLER TOLEDO, routine measurements as well as qualification results are automatically stored in a secure SQL database.

ALCOA, or “attributable, legible, contemporaneous, original and accurate”, is a fundamental framework for data integrity compliance. The LabX software ensures that data is handled so as to meet the technical requirements of the ALCOA standard.

The database also has the controls to apply electronic signatures to

records, such that signatures are linked to the appropriate electronic records and copies of these records can be produced by users with the appropriate security access. These features are intended to counteract non-compliance to data integrity guidelines.

About METTLER TOLEDO METTLER TOLEDO is a leading global manufacturer of precision instruments. The Company is the world’s largest manufacturer and marketer of weighing instruments for use in laboratory, industrial and food retailing applications. The Company also holds top-three market positions for several related analytical instruments and is a leading provider of automated chemistry systems used in drug and chemical compound discovery and development. In addition, the Company is the world’s largest manufacturer and marketer of metal detection systems used in production and packaging. n Additional information about METTLER TOLEDO is available at www.mt.com.

Email us at – sales.sales@mt.com Call us toll-free at – 1800 22 8884 & 1800 1028 460 Link: www.mt.com/UV-VIS

US FILES FORMAL TRADE COMPLAINT AGAINST CANADA OVER DAIRY RESTRICTIONS

U

S is challenging Canada's dairy tariffrate quota allocation measures, which deny allocation access to eligible applicants, including retailers, foodservice operators, and other type of importers US Trade Representative Katherine Tai on Wednesday announced that the United States is, for the second time, requesting dispute settlement consultations with Canada under the United States - Mexico - Canada Agreement (USMCA) to address dairy restrictions by Canada that are contrary to its USMCA commitments. Specifically, the United States is challenging Canada's dairy tariff-rate quota (TRQ) allocation measures, which deny allocation access to eligible applicants, including retailers, foodservice operators, and other types of importers, and impose new conditions on the allocation and use of the TRQs. According to an official release by the US Trade Representative, the United States is also challenging Canada's failure to fully allocate its annual dairy TRQs; Canada is instead parceling out a few months' quota at a time. Through these measures, Canada undermines the market access that it agreed to provide in the USMCA. "I am deeply troubled

by Canada's decision to expand its dairy tariff-rate quota restrictions," Ambassador Katherine Tai said.

"We communicated clearly to Canada that its new policies are not consistent with the USMCA and prevent U.S. workers, producers, farmers, and exporters

from getting the full benefit of the market access that Canada committed to under the USMCA. We will continue to work with USDA to ensure that our dairy industry can bring a wide range of high-quality American products to Canadian customers." "Canada's protectionist dairy policies are a top concern for the U.S. Department of Agriculture under the Biden-Harris Administration," Secretary of Agriculture Tom Vilsack said. "Canada has failed to honor and implement its USMCA commitments by removing the trade restrictions that disadvantage and deter U.S. dairy producers and exporters from enjoying real and meaningful access to the Canadian market. Obtaining that access remains a top priority for the Administration and we are considering all options available to achieve this objective." This is the second dispute the United States has brought under the USMCA regarding Canada's allocation of its dairy TRQs. While the United States prevailed in the first dispute, Canada's implementation measures and other actions have moved Canada further away from full compliance with its USMCA obligations.

If the United States and Canada are not able to resolve U.S. concerns through consultations, the United States may request the establishment of a panel under the USMCA, the office of the US trade representative said.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Food And Beverage Matrix | July 2022

IT'S THE JOURNEY

19

By Shikha Garg Director

Our brand has pioneered in many technological fields, enabling us to launch and host a range of innovative products that have revolutionized everyday life both for consumers and professional bakers.

Drawing on its republic know-how, Magic Colours India and Sugar Shine India can truly claim to epitomize when it comes to quality, both among consumers and chefs across borders.

Our team continuously focuses its efforts to understand the changing trends in baking industry and anticipate consumer needs in order to provide innovative offerings and hence an amity Sugar Shine India.Our offering at Sugar Shine India are unique and hold a very futuristic approach. Sugar Shine India platform is flooded with a products that plans to revolutionize the cosmos of french patisserie. Velvet spray, sprinkles , shinex, red velvet solution.

Our prime focus has always been on understanding the need of our end - users, and designing products as per the trends.

Magic Colours India plays a critical role in advancing our mission to lead the future of baking around the globe as it unleashes new ideas under three core tenets: invention, reinvention and venture. We are committed to creating a positive impact on the baking fraternity while driving business performance.

And the count goes on to a range of professional premixes recently launched at AAHAR. Speaking of the basics which include vanilla and chocolate, but thats not all. Getting into more exclusive premixes like rasmalia and red velvet will leave the industry be lauded. We have been a partner in the growth of India's baking industry for over a septenary now and have built a very special relationship of trust and commitment with the bakers. Our exhibit of products is a source of inventiveness for the bakers. As we march next to hyderabad; yes something new is up soon.

Our ranges sums everything that tags as Cake Decoration need - fondants, gel colours, royal icing ,flower paste, choco colours , lace paste.

The products are designed to suit all climates and conditions internationally.

Our recent launch of Modelling Paste has been a boom .

ONE STOP SOLUTIONS FOR ALL THE PACKAGING NEED - BY PARAG PATWARDHAN What are the products that Nichrome Integrated Packaging Solutions offers to the Food & Beverage Industry We at Nichrome provide ONE STOP SOLUTIONS for all the packaging need of our customer. We provide Material handling, Primary machines, Secondary packaging as well as End of line automation.

How is Nichrome Integrated Packaging Solutions innovation centre beneficial in Indian For start ups , Medium sized business or large MNCs, for existing or emerging applications, Nichrome offers Infinite possibilities in packaging solutions.

With our strong thrust R&D, we partner with customers, study their applications and innovate integrated solutions that deliver the highest level of performance. It could be small change in pouch format or customization of an existing machine.

Having dedicated verticals for FILLING SYSTEMS and PACKAGING SYSTEMS gives required impetus to provide comprehensive solutions

PARAG PATWARDHAN

Nichrome India Ltd

Vice President Sales and Marketing

What are your latest innovative products Very recently we have launched two new products.

•

MAP Tray sealing machines for Indian Ethnic Sweets and

•

BFS – Blow Fill Seal technology for Liquid Milk, Flavored Milk.

We are pledged to drive the market space with our MERIT & we maintain healthy relations with our competitors as well.

•

High speed Stick Pack Machine

•

NDoIT – Data over internet – Machine real time data

But we are distinctly better in terms of APPLICATION ENGINEERING & providing LIFE CYCLE SUPPORT.

How does Nichrome Integrated Packaging Solutions make the journey of the companies in India seamless as the Market Expansion to Speciality Dairy Industry

What is the USP of Nichrome Integrated Packaging Solutions that helps it to tackle and also outpace the competitors

Give your views on the future Dairy industry in India.

We see a very encouraging picture with regards to Dairy industry in India Pandemic has brought many changes and consumers are becoming more health cautious. Per capita consumption for milk and value added products is already seeing an upward trend.

We execute good number of enquiries for High speed machines for bigger dairies however there is a flood of enquiries for Mini Dairy Plants as well.

At Nichrome we always try to understand the need of our Dairy customers.

We build our technology towards Liquid Milk, Milk Powders, Indian Ethnic Sweet.

We are continuously working towards sustainability and providing innovative solutions which further adds value to customers processes. n

22

July 2022 | Food And Beverage Matrix

MILKY MIST DAIRY FOOD GOES TO PRIVATE EQUITY FUNDS TO RAISE $100-120 MILLION

to become a Pan-India brand, it needs capital to scale.

It will look at raising $100-150 million given the inbound interest and is likely to sell a significant minority

stake

in

an

entirely

primary round.

Milky Mist had previously raised debt from Anicut Capital, a venture debt fund. The organised dairy and fresh food sectors are gaining momentum with investors.

The dairy sector is set for the second

M

straight

fiscal

year

of

double-digit revenue growth at 11–12%, a notch below last fiscal’s

ilky Mist Dairy Food is in discussions with private equity funds such as ChrysCapital, Kedaara, Multiples, True North, TA, and Temasek to raise $100120 million in what would be its first institutional funding. The final binding bids are expected to be in towards the end of the month or early next month.

has

The dairy and fresh food company

in Perundurai, Tamil Nadu, and

appointed

Chennai-based

investment bank Veda Corporate Advisors to help it with the funding process.

Milky Mist was set up by T. Sathish Kumar in 1992 to sell milk and has since expanded into valueadded products such as milkshakes, flavoured yogurt, butter, cheese variants, and UHT products.

The company has a 55-acre plant

supplies through a retail network of more than 1,50,000 outlets. It has tied up with 60,000 dairy farmers to process 1.5 million litres of milk each day. It generates an annual revenue of Rs. 1,300-1,400 crore.

13% growth, according to Crisil

The company expects a valuation multiple akin to FMCG companies.

The company is profitable, and the deal is gaining a lot of traction from consumer-focused funds. Milky Mist currently has a strong presence in southern India and, with its plans

retail price hikes implemented last

Ratings. The growth is driven by healthy demand for value-added products (28% of overall sales), even as sales of liquid milk stay steady and the full-year benefit of fiscal year is realized. Within valueadded products, a strong recovery is expected in the demand for cold VAP such as ice-cream, curd, and flavoured milkn

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Sector News Industry Reports Expert’s Views Exclusive Interviews Industry Outlook Company & Person Proles and lot more from the industry you wish to know.

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24

July 2022 | Food And Beverage Matrix

PABRAI’S FRESH & NATURELLE ICE CREAMS ANNOUNCE POSTCOVID EXPANSION

F

oodies all over India have a reason to rejoice as the much-loved artisanal 100% natural ice creams of Kolkata-based Pabrai’s Fresh & Naturelle Ice creams are planning a major expansion in view of postCovid surge in demand.

Having multiple stores in locations like Kolkata, Howrah, Kalyani, Bangalore, Chennai, Vijayawada, Bhubaneshwar, Dhanbad, Indore as well as cloud operations in cities like Delhi, Siliguri, Ahmedabad, and Mumbai, the exotic and exclusive ice cream maker, planning to open 14 stores in 7 cities and restart retail parlours stores and cloud services, will take the total number of stores to over 50 across the country.

The brand is run by the Pabrai family based in Kolkata, a family which has been in the ice cream business for the last 37 years and affectionately called as the "ice cream walas".

The company is spear-headed by Anuvrat Pabrai and supported by his two sons - Kunal Pabrai and Nishant Pabrai. The expansion also entails setting up a new state-of-the-art production facility to cope with the

Watermelon and Musk Melon.

The non-fruit flavours are made from only high-grade natural ingredients.

For instance, the Vanilla ice cream is made from high quality Vanilla pods, while the Chocolate ice cream is made from the highest grade of naturally processed Cocoa.

The sugar-free ice creams are made from prebiotic fourth generation sweeteners which are made from plant sources and leave no lingering Kunal with his mother Tulika, father and Pabrai's CEO Anuvrat Pabrai (third from left) and brother Nishant

expansion of the retail footprint of the brand..

"We are extremely excited to be back to serving our customers, who have loved our innovative ice creams since 2008, including products like Pabrai’s Nalen Gur ice cream which is our own invention! Few of our stores in some cities had to shut down during the pandemic because rental concessions were not given by landlords in these cities. After two years, we are happy to be back to sweeten our customers' summers with our new and existing range of

products," says Anuvrat Pabrai, the head of Pabrai's Fresh & Naturelle ice creams and vice-president of Indian Ice Cream Manufacturers Association (IICMA) – the apex body of ice cream manufacturers in India.

Pabrai’s fruit range is made of 100% natural ingredients with no artificial colours and no artificial flavours. Since makers do not use canned fruits, fruit ice creams are seasonal. Its summer special ice creams include Alphonso Mango, Jamun, Leechee, Himsagar Mango,

after-taste. Pabrai's plan to introduce newer flavours in sugar free range shortly.

The Sorbet range includes flavours like Tamarind, Aam Panna, Falsa and Lime Lemon Sorbet. Also in the pipeline are vegan ice cream.

Pabrai's latest introduction is Ruby Chocolate ice cream which is the fourth type of chocolate apart from Milk, Dark and White chocolates.

Ruby Chocolate ice cream has a fruity taste and is pink in colour.

Pabrai's is the first brand to introduce Ruby Chocolate ice cream in India and probably the world.n

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26

July 2022 | Food And Beverage Matrix

E-COM FBOS TOLD TO DISPLAY NUTRITIONAL INFO AGAINST ITEM FOR SALE

T

he Indian Food Authority, FSSAI, has directed e-commerce food business operators to display nutritional information against the food item they offer for sale. Such FBOs were also asked to comply with other relevant provisions of the FSS (Labelling and Display) Regulations 2020.

FSSAI in its order says, “E-commerce food businesses falling under the criteria as specified through the regulations for Display of Information in Food Service Establishment (under FSS (Labelling and Display) Regulations 2020 for e-commerce food business operators) are hereby directed to enable provisions in their online platforms including mobile applications for display of nutritional information as well as other specific requirements under the said regulations, so that the FBOs registered on your respective platforms would be able to feed and update such information in respect of each dish/food they are offering for sale”.

The regional directors were also advised to ensure necessary

A

HEALTH STAR RATING SYSTEM ON FOOD & BEVERAGE PRODUCTS UNDER FIRE

T

he Food Safety and Standards Authority of India's (FSSAI) plan to launch a health star rating system for packaged food and beverage products has come under fire from consumer and health advocacy bodies.

compliance for the same through e-commerce food businesses as per the direction.

According to Inoshi Sharma, executive director, FSSAI, the regulation stipulates that ‘e-commerce food businesses shall get requisite nutritional information from respective food business operators and provide on their website wherever applicable.'

Under the provisions of ‘Display Of Information In Food Service Establishments’ that comes into effect from July 1, 2022, as per sub regulations 9, ‘ food service establishments having central licence or outlets at 10 or more locations shall mention the calorific values (in kcal per serving and serving size) against the food items displayed on the menu cards or boards or booklets’.

Further, such FBOs were also required to provide information such as nutritional information, allergen info, ingredient info, and specific requirements as prescribed under the various applicable provisions of these regulations.n

Israel and Chile, were among the first countries to mandate nutritional information on the front of packaged food and beverage product, India will be next in line to follow suit.

The health star rating, is a front of pack labelling system that rates overall nutritional profile of packaged food and beverage products. Instead of asking companies to use warning labels on the basis of ingredients, the companies will now assign a rating from half a star to five stars on each of their packaged food and beverage products.

The idea behind the health star rating system is to provide every consumer with a standard way to compare similar packaged foods, in order to make healthier choices.

However, the move has been criticised by consumer and health advocacy bodies across the country. The argument they propose is that the health star rating system won't help consumers looking to eat healthy, and will further down play warnings on packaged food and beverage products that are high in sugar, salt and saturated fats.n

GIANIS TO EXPAND, EYES INTERNATIONAL PRESENCE

premium ice cream brand serving highquality ice creams and a fast-growing diversified food and beverages company, is set to expand via introducing 70 new stores in the near future.

The leading artisanal ice cream brand, popularly known for serving a legacy of remarkable taste, that started with homemade ice cream flavours like vanilla, strawberry, and more now offers 100 plus flavours of gourmet ice cream, alongside plethora of items like Falooda, Kulfi, Thick Shakes, Cakes, Sundaes, delighting consumers over the years.

The company’s first ever outlet was founded in 1956 by the Late Giani Gurucharan Singh nestled in Delhi under the name of Giani di Hatti. Since its inception, the successors have spread the business

in 15-20 new cities by the end of this year by entering prospective markets like Agra, Hyderabad, Kolkata, Mumbai and more. The new stores will be a combination of company-owned and franchise stores. Furthermore, as part of its growth strategy, the business now intends to go ahead with investing in international markets in the near future. And consecutively growing retail business in other parts of the country as well. all across India in more than 10 states with 190 plus stores. With an exceptional footfall all across the country, the company is all set to scale up its presence and operations significantly.

Anand Preet Singh, director at Gianis, said, “We aim at an expansion strategy which focuses at contributing towards development

in areas having a strong ice cream consumption. Our vision is to create a brand that is synonymous with quality and great taste. A brand that evolves with the time, yet never forgets its true values and is soon going to delight diverse taste buds across the nation.”

The 66 year old brand plans to introduce more than 70 plus stores

Kanwarpreet Singh, director at Gianis, said, “We are glad to announce our rapid expansion mode that is primarily focused towards positioning the brand to a higher level. We will always keep a hold of introducing diverse and unique ranges of assorted flavours for our patrons and assure them of uniqueness, authenticity and novelty all under the same roof.”n

Food And Beverage Matrix | July 2022

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SAFESURGE OFFERS LATEST INSPECTION TECHNOLOGIES & AUTOMATION SOLUTIONS FOR FOOD

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MOTHER DAIRY AIMS TO TURN ‘PLASTIC WASTE NEUTRAL COMPANY’ BY FY2023-24

ew Delhi-based Safesurge Inspection Technologies is a pioneer in the field of Inspection and Automation Technologies. The inspection division emphasizes foreign contamination detection in food products of varied nature, whereas the automation division showcases its capabilities when it comes to streamlining the production processes and limiting the human intervention that goes into the manufacturing process.

are state of the art and help you get

Safesurge Inspection Technologies is a manufacturer, exporter, and supplier of checkweigher systems, weighing indicators, laboratory viscometer, moisture analyzer, clean room equipment, pharmaceutical machine parts, storage tanks, etc. The company has been at the forefront in providing safer machines and equipment to handle food products with or without packaging. In addition, the company also offers solutions related to inspection systems across India and other markets, including Bangladesh, Nepal, and other parts of the globe.

market and help avoid any conflict

Explaining further about the inspection division, Sajag Grover, business development manager, Safesurge Inspection Technologies, adds, "From liquids, meat, packaged food, snacks, and bakery items, we endeavor to keep your products safe and hygienic. We also focus on the online monitoring of the products before they leave the factory and are ready to hit the shelves. Our products

real-time data of your product's quality."

He

explains

the

automation

division, "Our automation solutions include material handling solutions where

we

manufacture

custom

design

solutions

and

according

to a company's requirements. We also help companies in designing Track and Trace Solutions which help them in the traceability of their products when they are out in the the companies might have while their products go through various channels of distribution."

Focus on R&D – Adding new products to the portfolio According to Grover, Safesurge is investing and focusing heavily on Innovation and R&D, this year.

He informs, "Though we have continuously spent our times and energies in doing so, 2022 will be a special year when Safesurge will be coming out with not 1 or 2 but a host of new products for On line Moisture Analysing, Bulk Solids handling, Spiral Conveyors and Telescopic Conveyors. Our innovative solutions will be based on our ever-changing customer needs and the dynamic FMCG industry." The company is bringing solutions that will save power, increase efficiencies, increase outputs for its customers, and reduce dependence on human interaction.n

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n the occasion of upcoming World Environment Day 2022, Mother Dairy Fruit & Vegetable Pvt. Ltd., country’s leading milk and milk products major, reiterated its commitment towards a cleaner environment by pledging to become ‘Plastic Waste Neutral Company’ by FY2023-24, which means that the company will collect, recycle/co-process the same amount of plastic waste which is used in its product packaging in a year.

In its endeavour to achieve this feat, the company has also set its sight to recycle/co-process more than 7,000 MT of post-consumer used plastic waste by end of FY2022-23.

Mother Dairy began its plastic waste collection and recycling/coprocessing initiative in Maharashtra in FY2018-19 under the Extended Producer Responsibility (EPR) programme and scaled up the initiative on a pan-India level for Multi-Layered Plastic Waste (MLP), in FY2019-20, in line with the Plastic Waste Management (PWM), Rules 2018 as amended. The Company has been closely working with its suppliers and leading Waste Management Agencies (WMA), for implementation of the National EPR framework.

The company, through its associated partners, has collected and coprocessed/recycled around 8,164 MT of post-consumer used plastic waste (5,318 MT of Single Layered

Plastic Waste and 2,846 MT of Multi-Layered Plastic Waste), from June 2018 till March 2022.

Manish Bandlish, managing director, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “As a responsible organisation, we reaffirm our stand to a safer and cleaner environment for a better tomorrow. Testament to the fact is our Token Milk (branded loose milk) offering since 1984, which has been helping us to save approx. 7 lakh kgs of plastic coming into the environment every year. In line with our commitment, we have now set our sight towards being a plastic waste neutral organisation

by FY2023-24, while contributing towards making our planet safe for the generations to come.”

The company is also working towards reducing the consumption of plastic by way of offering alternatives to plastic straws used for the consumption of dairy beverages and will soon be available with paper-based straws across its markets of operations.

“Apart from plastics, we are also conscious of efficient usage of key natural resources by bringing them under our performance indicators. Over the years, Mother Dairy has taken varied measures for environment sustainability and conservation of natural resources through initiatives like water conservation, rainwater harvesting, and adoption of renewable energy sources,” concluded Bandlish.n

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July 2022 | Food And Beverage Matrix

INGREDIENTS CHANGING FUTURE OF FOOD

he well-known correlation between diet and health demonstrates the great possibilities of food to maintain or even improve our health. This fact has brought about a great interest in seeking new products that can contribute to improving our health and wellbeing. This type of food able to promote our health has generically been defined as a functional food.

Nowadays, one of the main areas of research in food science and technology is the extraction and characterisation of new natural ingredients with biological activity (e.g., antioxidant, antiviral, antihypertensive, etc.) that can contribute to consumer's well-being as part of new functional foods. The present work shows the results of a bibliographic revision done on the chemical composition of different macroalgae together with a critical discussion about their potential as natural sources of new functional ingredients.

In different countries, they have their own traditional way to serve food. Food traditionally has been synonymous with different regional hues and their own special flavours, based on the skilful blending of amazing ingredients usually locally sourced and conjured up with the extreme dexterity with the base of common and uncommon spices.

Ingredients are the technique where a portion of traditional food, authenticity, and honest cooking is the best way to satisfy your guest.

Nowadays we are going to recognise many old and new ingredients combinations where we perform up to the mark. Product innovation is an important part of restaurant menu creation. We need to be well innovative and well knowledgeable of different available ingredients and their sources to perform best in service industries.

Today's trend for the selection of ingredients for any innovative recipes is based on organic, nonGMO and gluten-free, healthy diets, and so on.

Organic food is grown without the

Chef Ishita Kirar - (The author is lecturer, IHM Faridabad)

use of synthetic pesticides, the selection of written ingredients has more antioxidants, and people with allergy to food or preservatives often feel better when they eat only organic food.

GMO stands for “Genetically Modified Organism” and the glutenfree ingredients such as brown rice, buckwheat, quinoa, wild rice, amaranth, sorghum, millet, corn, teff and so on.

Some ingredients have been dietary staples and they are popular in the entire world and it’s available in grocery stores. These ingredients are not only suitable for a healthy diet, they are also fit in the lifestyle trends, such as clean, healthy eating, innovation, and spherification.

Spherification is a modern technique which is involved in semi-solid spheres with thin membranes out of liquids. It is burst –an in-the-mouth effect.

These all techniques and ingredients enhance the flavour and texture of culinary techniques.

Paleo (Paleo diet which typically includes lean meats, vegetables, fish, vegetable nuts, fruits, and seeds- foods that in the past could be obtained by hunting and gathering) and grain-free.

Using herbs and plants is more interesting and blessed ingredients for food industries. In an age when the world is full of chemicals which are really harmful to health in this world, Its raised safety questions, and maximum people are depending on and turning to herbs for health care. People believe in the healthy use of diet herbs and plants are safe and cause no side effects.

Ingredients include stevia, erythritol, plant proteins, soluble rice flour, pectin, lecithin, plant sterols, turbinado sugar, oil and shortening and so on.

Stevia - Stevia is a shrub native to America, these leaves may be used as a calorie-free substitute for sugar.

The use of stevia can be used to replace some or all sugar in the most popular recipes. Since most purified stevia leaf extracts are already

blended will other ingredients when u use these ingredients no need to add an extra ingredient in it (e.g., applesauce, yogurt, egg whites) commonly used when replacing sugar. Stevia can also increase sweetness such as honey, molasses, or sugar. Stevia can also enhance the flavour of other ingredients in recipes such as vanilla and chocolate.

Erythritol- Erythritol is utilised as a sweetening agent it is also regards to its sensory characteristics, such as flavour, colour, and texture. It is also used to produce no-sugaradded, reduced-sugar, or sugar-free alternatives.

Plant Proteins- Plant proteins are the protein found in plants only, not from fish or animals. It can include a variety of foods, though mainly plant proteins are found in nuts (both raw and roasted), legumes, seeds, and beans. Potatoes and some other vegetables also contain protein, including broccoli, kale, asparagus, and mushrooms. Another good food that's filled with plant protein is the nutrient-dense Ezekiel bread, which is made from barley, wheat, lentils, millet, and spelt.

Pectin- Pectin used in Molecular Gastronomy/ Spherification. Pectin fibre is found in fruits. It is also used as a thickener in cooking and baking.

Lecithin- Lecithin used in Molecular Gastronomy/ Spherification Plant sterols- Plant sterols are used for lowering cholesterol levels it is also beneficial for colon cancer, heart disease, stomach cancer, heart attack, obesity, and many others

if I talk about a suitable cooking method for this plant sterol spread is not suitable for frying. The best cooking method for this is baking such as muffins. Plant sterols are found naturally in fruits, vegetables, wheat germ and wheat bran, cereals, legumes and so on.

Turbinado sugar - Turbinado sugar is raw sugar. It is safe to eat the natural sugar content available in this Turbinado sugar. Turbinado sugar differs from more common sugars it comes from the first pressing sugar cane which retains more flavour.

Ginseng - Ginseng has been used as a medicinal herb in Asian countries for hundreds of years. It contains many kinds of ginsenosides as major active ingredients and is known to have neuroprotective, anti-diabetic properties. We developed cream soup with different concentrations.

Edible Flowers- Edible Flowers to flavour your food and improve your health and innovative presentations.

Violet (pansy), Chamomile, Rose, Clover flowers, saffron, tree peony, Japanese honeysuckle, marigold (calendula) and so on.

Functional Mushrooms - Functional mushrooms are types of fungi that are heralded for health benefits beyond their nutritional compositions.

The exact benefits depend on the species of mushroom used.

However, functional mushrooms are often categorised into two main groups: medicinal mushrooms and adaptogenic mushrooms.

Medicinal mushrooms contain compounds that provide specific health benefits.n

Food And Beverage Matrix | July 2022

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WILIOT REVOLUTIONIZES COLD CHAIN OPERATIONS WITH ITS NEW RTI SOLUTION, DEBUTING WITH SHUFERSAL Using Wiliot’s new Reusable Transport Item solution, Israel’s largest retailer creates an intelligent farm-to-store supply chain, continuously monitoring location & produce temp to ensure freshness

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iliot, the Internet of Things pioneer whose IoT platform is enabling trillions of everyday “things” to gain intelligence and harness the power of the cloud, recently announced the Wiliot Reusable Transport Item (RTI) solution, built on the company’s revolutionary Wiliot IoT platform.

Using Wiliot’s new Reusable Transport Item (RTI) solution, Israel’s largest retailer, Shufersal, becomes the first in the world to create an intelligent farm-tostore supply chain, continuously monitoring the location and temperature of produce to ensure freshness for its customers.

The new Wiliot RTI solution features the company’s IoT Pixels that can durably attach to ordinary plastic crates and make them smart using Wiliot Cloud services. This allows businesses to continuously track not only their reusable shipping assets, but also the contents within. The IoT Pixels built into the RTI solution’s plastic crate are self-powered, postage stamp-sized computers that communicate wirelessly with the Wiliot Cloud and can sense a range of physical and environment conditions, such as temperature, location changes, as well as if the crate is full or empty.

When trillions of everyday things connect to the IoT—products, materials, shipping containers, and more—they transform how goods are made, distributed, sold, consumed, reused, and recycled. In the process, an Internet of Trillions (IoT2) allows businesses to reinvent their supply chains to be more sustainable and create a truly circular economy that maximizes profit while protecting the planet.

“We are excited to be working with Shufersal, who have led the way in shining a light on the supply chain, from farm to store and beyond,” said Ohad Perry, Wiliot’s director responsible for

“Shufersal is committed to offering our customers the highest quality and our ability to trace produce through our supply chain means we and our farmers can take every step necessary to deliver the freshest food in the market.”

supply chain solutions. “The Wiliot RTI solution puts the power of the Internet of Trillions into many more hands. By delivering intelligence in a turnkey solution, we’re helping many different businesses—from grocery stores to pharmaceutical companies—cut the size of their pallet pools while avoiding shortages and at the same time optimizing the shelf life and traceability of the contents of the crates. In a world where supply chains are under enormous stress, cloud intelligence is bringing visibility to crates and their contents to help mitigate many of the issues that are impacting successful operations.”

With the Wiliot RTI solution, businesses can monitor their containers – and the food, medicine, or other perishables inside – through proactive alerts of temperature thresholds. Such information helps companies maintain regulatory compliance as it brings food and pharmaceuticals safety to a level of accountability not possible before.

Until now, temperature monitoring has been restricted to a subset of products in the supply chain, leaving gaps where quality issues can occur and the integrity of products can be compromised.

The ability to track shipping assets has an equally profound effect on operations. By achieving costeffective visibility into each asset at each stage of the supply chain, businesses gain insight that can have a meaningful, measurable impact on capital savings. With the Wiliot

RTI solution, they can learn what percentage of intelligent containers are being stocked and used; exactly how and where they’re being used; and, equally important, whether they’re not being used at all.

“The Wiliot RTI solution enables a truly circular economy because now all reusable transport items can continuously communicate their status,” continued Perry.

“Businesses can track inventory with precision, monitor shipping and delivery, preserve freshness, extend shelf life, and dramatically reduce waste.”

First Intelligent Farm-toStore Supply Chain Shufersal, Israel’s largest retailer, is already embracing real-time visibility through adoption of Wiliot’s RTI solution, creating a fully transparent supply chain from farm to store and ensuring the timely delivery of high-quality produce, extending shelf life, and minimizing food waste. In Summer 2021, Wiliot and Shufersal completed a successful pilot of Wiliot’s RTI solution and its ability to track the movement and condition of produce from the time it’s picked to its placement in Shufersal stores around Israel.

“Being able to see in real time that produce shipments were kept at the right temperature and knowing exactly how many days passed from when it was picked to when it arrived in stores has been eyeopening,” said Zvika Fishheimer, Shufersal’s executive vice president.

Based on the successful pilot, Shufersal is now rolling out the Wiliot RTI solution throughout the country, deploying more than 1 million RTIs and installing wireless communications infrastructure to support roughly 250 farmers and distributors and 300 Shufersal stores.

The solution will even include wireless readers and mobile network gateways on farmers’ tractors to ensure supply chain visibility out at the very edge.

“Wiliot works with global retailers and their partners to implement intelligent, sustainable supply chains and Shufersal is leading the way,” said Perry. “In collaboration with Shufersal, we’re able to shine a light into their supply chain where no one could before—right down to the tractor transporting produce from a field. Extending shelf life and tracing quality end to end are just two of the amazing capabilities that can transform how businesses can more efficiently move products from producer to consumer.”

To encourage widespread adoption, Wiliot is making its technology available in its Starter Kit and Partner Kit. The Wiliot Partner Kit includes IoT Pixels that users can attach to crates and pallets; bridge devices through which IoT Pixels communicate data wirelessly to the Wiliot Cloud; and Wiliot Cloud Services, which allow businesses to collect and analyze data from their IoT Pixels.

Wiliot works with many of the world’s largest and most innovative retail brands across apparel; food and beverage; and healthcare. The launch of the Wiliot RTI solution comes on the heels of a $200M venture capital round led by Softbank Vision Fund 2n

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July 2022 | Food And Beverage Matrix

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RECENT HIKE IN PRICES OF ICE CREAM & OTHER FOOD ITEMS

he top Food and Beverage companies are likely to raise prices even higher after initiating an increase in product costs earlier this year (2022). Due to growing transportation costs, the US inflation has grown rapidly for almost a decade. With the early advent of summer, increased power supply in villages, the return of the push-cart workforce to cities, the restoration of business and leisure trips, as well as general mobility, demand for soft drinks and ice creams has reached a five-year high.

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According to the Indian Ice Cream Manufacturers Association, which represents 80 private ice cream makers, ice cream sales in India have increased by 45% due to the extreme heat. This increase in demand in 2022 is expected to help the $1,159.7 million industry get closer to the $1,417.5 million targets.

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According to Gujarat Cooperative Milk Marketing Federation (GCMMF), ice-cream sales of the Amul brand have increased by nearly 40% in 2022.

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In 2021, due to a cold spell in Brazil, coffee prices had reached a six-year high.

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In 2022, other major consumer goods companies, such as Unilever, Procter & Gamble, and General Mills, have warned their investors that the rising commodity costs may force them to raise their prices, especially as demand for products has risen in tandem with an increase in the US vaccination rates leading to the return to increasingly normal work and travel patterns.

Rising Global Prices of Sugar and Dairy Products

Laltu Sinha - The author is research director at BlueWeave Consulting in getting skimmed milk powder (SMP), since the stock is scarce and the unit price has risen sharply. SMP is an important component in producing ice cream and frozen desserts.

The continued import demand, particularly from Asia, and generally constrained exportable supply from the world's key producing countries drove these dairy price hikes. For instance, a decrease in milk cowherds in the US, freight shortages, shipping delays, and growing supply chain expenses have contributed to the rise in butter prices; about a 2.8% decrease in butter production has also been witnessed.

In 2021, China remained the world's top dairy importer, with imports increasing dramatically owing to growing demand from consumers and food processing industry. Imports of milk powders and whey products from China increased dramatically.

Import demand surged in a number of other countries, including Mexico, Indonesia, Vietnam, and Bangladesh, as market activity and consumer demand expanded.

Global milk availability was characterized by restricted supplies relative to import demand for the majority of 2021. At the beginning of 2021, milk deliveries in Western Europe fell below the previous year, constraining export availability.

Although milk deliveries in Western Europe exceeded 2020 levels during the peak months of March to June, export availability did not improve considerably due to seasonally high domestic demand. Increased internal demand was also fueled by expectations for a busy summer and some relaxation on social distancing.

The increasing prices of raw materials used for the production of ice creams such as sugar and other dairy products are forcing market players to raise ice cream prices. According to estimates

by Amul (one of the leading dairy brands in India), skimmed milk powder (SMP), costs have increased by 90%, sugar by 30%, white butter by 40%, and milk by more than 30% as compared to 2017.

However, by July, stockpiles in Western Europe had risen as internal sales had failed to materialise as projected, indicating the modest growth in foodservice sales, putting negative pressure on global dairy prices from July to August of 2021.

Prices have continued to rise since then, owing to constrained worldwide export availability, as milk deliveries in several large milk-producing countries in Western Europe dropped below seasonal averages.

The manufacturers of ice cream and frozen desserts in India face challenges

Price Increase by Ice-Cream Market Players

In India, due to higher input costs of sugar and milk powder, ice-cream giants such as Cream Bell, Mother Dairy, Amul, and Vadilal have raised prices by 5% to 8% in 2021, a move that comes after two years. Since February 2017, Amul has increased the cost of ice cream by 5% to 8%; this rise comes after a two-year wait. The Gujarat-based Vadilal firm has also raised prices between 6% to 7% and reduced the number of their 6¢ to 13¢ range ice-cream packs. Mother Dairy has also increased ice cream prices by 5%. Despite the price increase, the ice-cream sector anticipates annual sales growth of 15% to 20%, increase as compared to 10% to 12% in 2017.

Price Hike on Other Food Items Globally, retail food inflation surpassed the headline inflation rate, with a slew of commodities such as potato, tomato, brinjal, chicken, and wheat seeing the most significant price hikes. For instance, in India, in March 2022, chicken prices increased by more than 20.7%, while food inflation in the meat and fish category witnessed 9.6%. On the other hand, inflation in fish and prawn prices increased by a modest 3%.

In March 2022, inflation in the edible oil and fat category was 18.8%, owing primarily to considerable increase in domestic prices over the previous year. As a result, of a more than 30% increase in retail prices of commodities during the last year, where mustard oil inflation was 28.6% in March 2022.

In 2021, Unilever said that it would raise prices for various brands, including Ben & Jerry's, in reaction to soybean oil prices that were 80% higher than this time last year. Danone,

the company behind Activia yogurt and Evian water, announced that it intends to hike prices across its products to maintain profit margins.

Also, inflation puts pressure on some of Diageo's products, including Bailey's and Casamigos tequila.

As bars started to reopen in 2021, the company has seen an increase in demand, but rising maize prices could drive costs upward.

Unlike commodities’ prices, the weather is favoring ice cream sales.

Since dairy cooperatives have limited carry forward stocks and are paying more to farmers to procure milk, skimmed milk powder prices are expected to rise further.

Since demand increases rapidly, procurement prices are expected to rise by 5% in 2022, even during the flush season (December to March).

Together with the impact of inflation on transportation and packaging expenses, CRISIL-rated dairies operating profitability to fall to 5% in 2022, down from 5.3% last year.

In addition, incremental increases in retail prices will help to protect operating profitability.

Also, skimmed milk powder (SMP), exports would be limited due to strong domestic demand for valueadded products (VAP), and liquid milk, as well as inventory will be reduced.

While many companies aim to boost prices, it is expected that costs will continue to rise in the coming months of 2022 as shipping delays persist and adverse weather conditions throughout the world endanger food supplies.n

Table: Food and Agriculture Organization (FAO) Dairy Price Index, International Prices (USD Per Ton)

Period (Annual) 2010

Skim Milk Powder 2,971

Whole Milk Powder 3,499

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

3,408 3,063 4,148 3,606 2,089 1,986 2,011 1,834 2,440 2,606

3,962 3,336 4,730 3,854 3,854 2,481 3,163 3,060 3,186 3,041

Source: Food and Agriculture Organization of the United Nations

Food And Beverage Matrix | July 2022

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HOW IS READY-TO-COOK & READY-TO-EAT FOOD INDUSTRY LANDSCAPE CHANGING?

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Aditya Bafna - (The author is founder at Nutridock)

e live in a fastpaced world where every one of us is either late for a meeting or just doesn’t have the energy to prepare a meal.

Thus, come ready-to-eat food items for our rescue. According to food and beverages experts, the market size for ready-to-eat food products is expected to grow by $751.43 million by 2026.

The Covid crisis also left an impact on the industry and the food habits of the consumers. Pre-Covid the consumers were hesitant to purchase packaged meals but in a post-crisis world, they have moved their focus to packaged meals that promised sanitation, safe packaging, and convenience, which means prepackaged goods, such as ready-toeat foods and frozen foods, became increasingly popular.

Ready-to-eat food products, aka frozen food, are available in a large variety across the globe. From fruits and vegetables to meat and poultry, the landscape has now further moved on to regional delicacies. Ready-toeat food varieties are precooked, pre-cleaned, and available in combinations for consumption without earlier planning or cooking.

They are exceptionally liked for the convenience they offer. The ready-to-eat food market is divided based on the product type, supply chain, and location. The product type market is sectioned into instant breakfast/cereals, soups and snacks, prepared dinners, baked food, meat, and other items. The supply chain-based food market is divided into convenience stores, corner shops, online retailers, and other circulation channels.

This change could be ascribed to the ease that millennials seek, rapid urbanisation, or the increasing per capita, evolving working-class populace, especially the rising female labour force participation in the organised sector & gender equality in the kitchen. and

changing food tendencies of Indian purchasers.

Moreover, there is presently a developing interest for readyto-cook/eat food where there's a compelling reason for saving energy. These are fresh vegetables, solid; pre-cut to save your time and can be effectively cooked to suit individual preferences.

This development in eating behaviour has opened an entirely different field for Indian food manufacturers. Particularly in metro cities, where most working individuals lack the time to prepare the food or are searching for sound options for inexpensive food items.

Moreover, ready-to-cook/eat food is likewise simple to arrange, clean, and financially savvy.

To put it in perspective, this is a mutually beneficial arrangement for both, the buyers, and the producers.

Besides this with the Indian government offering PLI, setting up of Warehouse development authority of India (WADA), and issuing Negotiable warehouse receipts is not just helping farmers but also supporting the food processing industry in general thus giving further impetus for growth.

Expanding urbanisation has been one of the main forces in the growth of Indian sectors, particularly throughout the last five years as far as ready-to-eat

and ready-to-cook food industries are concerned. Since there's a wide scope of customers, organizations are progressively zeroing in on uniquely pre-cooked food varieties.

Another intriguing measurement is that the nation's significant growth area is a collaboration with international retail chains and the dominance of domestic store chains that offer ready-to-eat food sources to consumers.

There is an assortment of food varieties for everybody, from office-going individuals to students.

To take care of this multitude of segments of Indian culture, manufacturers have embraced a rising item portfolio to incorporate nourishment-based food products to fulfil the developing need.

Vegetables that can substitute meat like soya, paneer, and jackfruit are not only high in dietary benefit but can be cooked in different formats to suit the rising vegan popularity among millennials.

This wide range includes not only ready to cook regional delicacies but also getting gourmet with chef curated meals as per dietary requirements delivered by companies like Delish in UK or Freshly in US and this trend will soon hit India because market players are focusing on a very limited segment of health-conscious buyers, by offering attributes of keto, paleo, and plant-based diet principles in

their menu. The contributions are without gluten, clean, and made with whole food ingredients that are fit to be served and eaten.

Further acceleration will heavily depend on technological advancements as well.

We are witnessing technological development by leaps and bounds such as a decreased use of artificial additives for increasing shelf life. For instance, High-pressure power (HPP), or Individual Quick Freezing tech (IQF), even though expensive now will eventually be relatively cheaper with more influx of investment to advance such solutions. Food that is convenient plus fresh and preserved with the least additives will always be a consumer favourite.

Government is additionally taking specific drives to elevate the ready-to-eat food industry. In the recent past, the Indian government promoted the Production Linked Incentive plan to support Indian brands of food items in this category with a budget of Rs 10,900 crore. Qualified players in segments of ready-to-eat/ready-to-cook, grain-based food varieties, marine products, and harvested products will be qualified for the incentives.

Government likewise needs Indian organisations to contend in the worldwide market and will guide them through every step of the way.n

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July 2022 | Food And Beverage Matrix

FOOD INGREDIENTS ENHANCE SHELF LIFE

Dr Prakash Kondekar - (The author is hon director, Indian Institute of Naturopathy. He can be reached on kondekar.prakash@gmail.com)

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hemical compounds that determine flavour, colour, texture and nutrient value, are food ingredients. There are more than 3,000 such ingredients, internationally known. A few of them are like sugar, baking soda, salt, vanilla, yeast, spices, almonds, hazelnuts, nutmeg, protein powder. nuts, dried fruits and many food colours.

Since last many centuries, nutmeg (Myristica fragrans), bay leaves, black pepper, capsicum cultivars, cayenne (chilli) powder, curry leaves, garlic, ginger, mint, mustard, onion--Onion oils and such other things are being used as food ingredients, regularly.

From the point of convenience and also for extension of shelf life, many natural ingredients have their forms without changing much of its nutrient contents.

All food ingredients are regulated by regulatory authorities. Many international organisations ensure that foods are safe to eat and are accurately labelled.

Some additives could be eliminated if we are willing to grow our own food, harvest and grind it, spend many hours cooking and canning or accept increased risks of food spoilage. But most consumers today rely on the many technological, aesthetic and convenient benefits

that additives provide. This has changed the market scenario for last few years. Ingredients improve or maintain nutritional value.

Vitamins and minerals (and fibre) are added to many foods to make up for those lacking in a person's diet or lost in processing, or to enhance the nutritional quality of food. Such fortification and enrichment has helped reduce malnutrition worldwide.

All products containing added nutrients are being appropriately labelled.

Preservatives slow product spoilage caused by mould, air, bacteria, fungi or yeast. In addition to maintaining the quality of the food, they help control contamination that can cause foodborne illness, including lifethreatening botulism. One group

of preservatives -- antioxidants -prevents fats and oils and the foods containing them from becoming rancid or developing an off-flavour.

They also prevent cut fresh fruits such as apples from turning brown when exposed to air. Spices like ingredients, improve taste, texture and appearance. Food colours maintain or improve appearance.

Emulsifiers, stabilisers and thickeners give foods the texture and consistency consumers expect.

Leavening agents allow baked goods to rise during baking. Some additives help control the acidity and alkalinity of foods, while other ingredients help maintain the taste and appeal of foods with reduced fat content.

A food additive is any substance added to food. Legally, the term refers to "any substance the intended use of which results or may reasonably be expected to result -- directly or indirectly, in it becoming a component or otherwise affecting the characteristics of any food." This definition includes any substance used in the production, processing, treatment, packaging, transportation or storage of food.

Direct food additives are those that are added to a food for a specific purpose in that food. For example, xanthan gum -- used in salad dressings, chocolate milk, bakery fillings, puddings and other foods to add texture. Indirect food additives are those that become part of the food in trace amounts. A colour additive is any dye, pigment or substance which is added or applied to a food, drug or cosmetic, or to the human.

Nowadays, food and colour additives are more strictly studied, regulated and monitored than at any other time in history.

Also, now, prior-sanctioned substances that FDA had determined safe for use in food prior to the amendment, examples are sodium nitrite and potassium nitrite used to preserve luncheon meats. GRAS (generally recognised as safe) ingredients - are those that are generally recognised by experts as safe, based on their extensive history of use in food before 1958 or based on published scientific evidence.

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Food And Beverage Matrix | July 2022 Continued from page 36

Among the several hundred GRAS substances are salt, sugar, spices, vitamins and monosodium glutamate (MSG). Manufacturers may also request that FDA review the industry's determination of GRAS Status. If an additive is approved, FDA issues regulations that may include the types of foods in which it can be used, the maximum amounts to be used, and how it should be identified on food labels. In 1999, procedures changed so that FDA now consults with USDA during the review process for ingredients that are proposed for use in meat and poultry products.

Federal officials then monitor the extent of Americans' consumption of the new additive and results of any new research on its safety to ensure its use continues to be within safe limits. Regulations known as Good Manufacturing Practices (GMP) limit the amount of food ingredients used in foods to the amount necessary to achieve the desired effect.

Thus many food ingredients have been used for many years to preserve, flavour, blend, thicken and colour foods, and have played an important role in reducing serious nutritional deficiencies among consumers.

These ingredients also help ensure the availability of flavourful, nutritious, safe, convenient, colourful and affordable foods that

37 meet consumer expectations yearround.

Certified colour additives are categorised as either dyes or lakes. Dyes dissolve in water and are manufactured as powders, granules, liquids or other specialpurpose forms. They can be used in beverages, dry mixes, baked goods, confections, dairy products, pet foods and a variety of other products.

Lakes are the water-insoluble form of the dye. They are more stable than dyes and are ideal for colouring products containing fats and oils or items lacking sufficient moisture to dissolve dyes. Typical uses include coated tablets, cake and donut mixes, hard candies and chewing gums.

Attention deficit hyperactivity disorder (ADHD) and confirmed food allergy, dietary modification has produced some improvement in behaviour.

economically, with greater purity and more consistent quality, than their natural counterparts. For example, vitamin C or ascorbic acid may be derived from an orange or produced in a laboratory. Food ingredients are subject to the same strict safety standards regardless of whether they are naturally or artificially derived.

Low-calorie sweeteners do not cause adverse reactions. Persons with a rare hereditary disease known as phenylketonuria (PKU) must control their intake of phenylalanine from all sources, including aspartame.

Individuals who have concerns about possible adverse effects from food additives or other substances should contact their physicians.

Adding nutrients to a cereal can cause taste and colour changes in the product. This is especially true with

added minerals. Since no one wants cereal that tastes like a vitamin supplement, a variety of techniques are employed in the fortification process. In general, those nutrients that are heat-stable (such as vitamins A and E and various minerals) are incorporated into the cereal itself.

Many new techniques are being researched that will allow the production of additives in ways not previously possible. One approach is the use of biotechnology which can use simple organisms to produce food additives. These additives are the same as food components found in nature.

It is interesting to note that, using many food ingredients shelf life and colour of many food preparations can be enhanced.n

Natural ingredients are derived from natural sources (e.g., soybeans and corn provide lecithin to maintain product consistency; beets provide beet powder used as food colouring).

Other ingredients are not found in nature and therefore must be synthetically produced as artificial ingredients. Also, some ingredients found in nature can be manufactured artificially and produced more

Food and Beverage Matrix

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July 2022 | Food And Beverage Matrix

PRESERVATIVES AND STABILISERS IN FOOD

Adity Sharma - (The author is naturopathy and integrative nutrition health coach with specialisation in gut health. She can be reached at livebetterwithadity@gmail.com) Administration. These bacteria are also found in fermented products rich in probiotics, such as yogurt, kimchee and kombucha. Numerous studies have indicated their benefits to immune response, diet quality, metabolic profiles and overall health.

Natural preservatives: Alternatives to artificial preservatives

Stabilisers A stabiliser is an additive to food which helps to preserve its structure.

Its added to foods to improve their texture and appearance. They are used to prevent foods from separating & becoming too soft.

Food stabilisers also help to extend the shelf life of foods by preventing them from spoiling. Food stabilisers are used in a variety of applications such as bakery, confectionery, dairy & dairy products, beverages, convenience foods and other applications.

‘Lecithin, agaragar, carrageenan and pectin” are common in ice cream, margarine, dairy products, salad dressings and mayonnaise. Gelling agents also function as stabilisers and thickeners to provide thickening without stiffness through the formation of gel in jellies, jams, desserts, yogurts and candies. Gums, starches, pectin, agar-agar and gelatin are common gelling agents.

Preservatives The term “preservatives” refers to a wide variety of compounds that help slow or prevent bacterial growth in a wide range of packed items.

Preservatives are added to food to fight spoilage caused by bacteria, fungus and yeast. Preservatives can keep food fresher for longer periods, extending its shelf life.

Food preservatives also are used to slow or prevent changes in colour, flavour or texture and delay rancidity. Preservatives can come in many forms. For example, sugars, salts, and vinegar are examples of natural preservatives, whereas artificial preservatives such as sodium nitrate, sodium benzoate and propionate have long been used in food preparation because they are effective in small amounts.

Two significant factors that cause foods to go bad quickly are microbes and oxidation.

Microbes that cause spoiling are undesirable bacteria, fungi, and yeasts that can grow in our food products. These microorganisms feed off the foods’ nutrients and can cause serious harm to humans if consumed.

Oxidation, which is a term for certain types of chemical reactions, can impact food safety and flavour by causing an undesirable chemical change that can turn fats rancid and can cause vegetables and fruits, such as cut potatoes and apples, to brown.

Growth Factors: Increasing demands for packaged food which are quickly accessible and ready to eat. Every corner including schools, hospitals, shopping malls and convenience stores contains food stalls/kiosks for packaged foods and beverages.

We allow these food companies to make our kids and adults addicted.

Addiction is the other factor, we heard about alcohol addiction, and drug addiction but we hardly hearabout the addiction to food, which food companies intentionally add to these packaged foods. Food companies hire a special team to add hidden ingredients like sugar, stabilisers, emulsifiers and of course taste and pleasure which makes you crave more for that particular food. It's simple the more we eat, the more we want. You consume certain foods even if you are not hungry.These food items are high

in sugar, salt, and trans fats, which makes them a major contributor to obesity and other health problems.

When you eat sugar and refined carbohydrates it jacks up insulin, which leads to a viscous cycle when you eat the wrong food, your body makes insulin, and your cells get resistant to insulin, it stores as fat.

However, despite their negative health implications, processed foods continue to grow in popularity due to their convenience factor.

Preservatives in food lead to obesity and gut issues The gut microbiome refers to the billions of live bacteria humans have in the gut, but it also includes things like fungi and viruses. The gut refers to the place where food is digested, metabolised, and absorbed to be delivered into the cells and provide the body with energy. Diet has the most powerful influence on gut microbial communities in healthy human subjects. Artificial preservatives used in many processed foods could increase the risk of inflammatory bowel diseases, and metabolic disorders and leads to obesity. These emulsifiers and stabilisers affect the gut lining and lead to inflammation and leaky gut issues.

Food preservatives may be harmful to beneficial bacteria in the human body, according to a study at the University of Hawai?i Maui College.

The research found that sulfites in food preservatives kill or inhibit the growth of good bacteria when tested at levels generally regarded as safe by the U.S. Food and Drug

Before the advent of preservatives, food was placed in containers such as clay jars to keep them away from spoiling. Drying food was a popular preserving method, as most bacteria and fungi require moisture to grow.“Neem, Tulsi, Cinnamon, Basil, Vinegar, Salt, Clove, Rosemary, Turmeric and Nisin” are the common natural preservatives. Natural preservatives offer greater advantages over their artificial counterparts due to their nontoxic nature along with a wide range of health benefits. Awareness about the harmful effects of these chemicals in food, cosmetics and pharmaceuticals is increasing.

Nowadays parabens, benzoates, sorbates, metabisulphites, toxic gases and other synthetic chemical preservatives have appeared.

Manufacturers and retailers are responding to consumer resistance to chemical preservatives in food, beverages and cosmetics and to research which has been shown that artificial preservatives are causative agents of several health hazards such as hypersensitivity, and asthma and cancer. Natural substances obtained from plants, animals and minerals can serve as beneficial alternatives.

The food choices you make every day have a major impact on the environment, and factory farming in particular takes a considerable toll on the health of the planet.n

“The energies of nature and the infinite universe are absorbed through the foods we eat and are transmitted into our thoughts and actions” -Michio Kushi

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