March 2020

RNI No: MAHENG/2018/75095

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Volume 3 / Issue 1 / Mumbai / March 2020 / Pages 40 / INR Rs 50/-

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INDIA URGES EU TO REDUCE NTBS

wing to the negative impact of non-tariff barriers imposed by the European Union on exports of products like rice, peanuts, chillies and spices, tea, grapes, vegetables and sea food, India has requested EU to reduce them. During the EU’s trade policy review at the World Trade Organization (WTO), India opined that the non-tariff barriers such as maximum residue level (MRL) limits imposed by EU on food products are

much higher than the limits set by the standard setting agencies such as CODEX, and trade restrictive.

It also wanted the benefit of duty-free import to all 32 varieties of husked basmati rice as compared to eight as was originally agreed by EU in 2004.

New Delhi also refuted fears of the presence of anthraquinone in Indian tea.

Last year in June, India had also reiterated its demand that EU and other

developed countries reduce their tradedistorting farm subsidies called the Aggregate Measurement of Support (AMS). The other demand raised

by India pertained to a simpler tariff regime as the complexity of tariffs acts as a deterrent to trade.

India exported goods worth US$ 40.7 billion to the EU in the nine months to December 2019; while it imported US$ 38.2 billion worth of products from the trading bloc.n

INR 4,558 CRORE SCHEME FOR DAIRY FARMING

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he union cabinet has approved an INR 4,558 crore scheme to promote the dairy sector. The scheme will benefit about 95 lakh farmers in about 50,000 villages. It also gave green signal to the proposal to increase interest subvention from 2% to 2.5% under the scheme Dairy Processing and Infrastructure Development Fund (DIDF) with the revised outlay of INR 11,184 crore.

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March 2020 | Food And Beverage Matrix

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Further, under DIDF, 28,000 bulk milk coolers will be established with 140 lakh litres per day as additional milk chilling capacity. Milk drying capacity will also be enhanced to 210 metric tonne per day and 28,000 milk testing equipment will be provided to check adulteration in milk.

A proposal to create infrastructure of 59.78 lakh litres per day capacity for value-added dairy products to ensure remunerative prices to milk producers was also approved by the Cabinet. Another good news for the sector is that the central government will provide interest subvention up to 2.5 per cent to NABARD from 2019-20 (with effect from 30 July, 2019) to 2030-31.

Information and Broadcasting Minister Prakash Javadekar said on Wednesday that this scheme will take the “White revolution” to the next level.n

Food And Beverage Matrix | March 2020

ITC WANTS TO RULE THE INDIA’S ₹11,000 CRORE CHOCOLATE MARKET.

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TC is all set to have a dominant share in the India’s ₹11,000 crore chocolate market. The company is riding high on the ‘big’ success of it’s chocolate business, similar to what it had already seen in categories such as atta, noodles and biscuits.

ITC did proper due diligence and study of the market before debuting, with Fabelle. “Our view in the near term is to have a dominant market share, similar to what ITC has achieved in many food categories,”’explained Anuj Rustagi, chief operating officer — Chocolates, Coffee and New Categories — Food Division, ITC Ltd. According to Mr. Rustagi, a market analysis identified a set of consumers who look at chocolates for self-indulgence, while some may look at it as a gifting or a snacking option.

The company had initially invested ₹100 crore to set up a greenfield chocolate manufacturing facility in Haridwar with a capacity of 5,000 tonnes per annum. In addition to this, another factory was opened in Bengaluru exclusively for making luxury chocolates.

The company has also invested in the global cooling technologies and real-time digital monitoring systems to ensure the cold chain remained efficient without downtime.

To ensure supply of prime-quality cocoa, ITC has roped in top global cocoa suppliers from Ghana, the Ivory Coast, Venezuela, Madagascar and India. It has plans to work with cocoa farmers directly in future.

In fact chocolate connoisseurs in the country had been appreciative of chocolate from ITC. The overwhelming response we received, after launching Ruby Gianduja in the luxury segment, prompted ITC to extend the experience of Ruby Chocolate to the larger consumer base and hence the launch of Fabelle Choco Deck Milk and Ruby Chocolate varieties.

India’s chocolate market is pegged at ₹11,000 crore, of which premium chocolates can be sized anywhere between 10% and 15%n

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IMPORTERS FACE TOUGHER SCRUTINY IN FINANCE BILL, 2020

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he Finance Bill, 2020, is set to levy stricter norms to tighten scrutiny over businesses claiming customs duty relief meant for imports from India’s free trade agreement (FTA) partner countries. With a new chapter being introduced in the Customs Act, 1962, importers will now have to declare the origin of goods and comply with value addition needed in the exporting country for the item to be eligible for duty benefits promised under the FTAs. The proposal permits “time-bound verification of the claims from the exporting country in case of doubt.”

“Pending verification, preferential tariff treatment shall be suspended and goods shall be cleared only on furnishing security equal to differential duty. In certain cases, the preferential tariff treatment may be denied without further verification,” as per the budget documents. According to the consultation firm, PwC, this places the legal onus of declarations being made in respect of certificate of origin of the goods on the importer of goods.

This comes at a time when India’s trade deficit with some FTA treaty partner countries in Asia such as South Korea and Japan.n

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March 2020 | Food And Beverage Matrix

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY

Editor’s Note

Dear Readers,

Hello! It gives me an immense pleasure sharing the joy and happiness of celebrating second Anniversary of Food and beverage Matrix this month. Believe me it would not have been possible without your support and hard work of our dedicated team. Thanks to one and all.

It was really pleasure to witness and being part of revolutionary changes in food and beverage industry at global platform. As Gulfood 2020, the 25th edition of the world’s largest annual food and beverage trade show, has once again reinforced its reputation as the tailormade trading platform for F&B specialists from around the world to display their latest innovations with thousands of global reveals and new-to-market launches rolled

out across the 1,000,000 sq. ft exhibition at Dubai World Trade Centre (DWTC). Gulfood serves as perfect springboard for F&B solutions from all four corners of the globe. Industry mega fair in Dubai shines light on thousands of global launches and newto-market products. The F&B landscape is continually evolving, consumer preferences and F&B producers are having to adapt and evolve. Gulfood 2020 witnessed the presence of hon’ble minister for MOFPI, India-Mrs. Harsimrat Kaur Badal and also the presence of Michelin Star Chefs

Now everyone is eyeing on 34th year of Aahar – the International Food & Hospitality Fair is scheduled to begin from March 3-7m 2020.

India’s food and grocery market is the sixth largest in the world and Indian food sector is a high-

growth sector with immense potential for value addition. The organized food and grocery retail market was estimated to have a penetration rate of six percent of the target market by 2021 in India, increasing from the three percent market penetration in 2017. Even though, the retail market was the least penetrated with room to improve, it was still the major contributor to the overall organized retail market in 2017 due to its market size.Supported by the Ministry of Food Processing and Industries (MoFPI), Agricultural and Processed Food Products Export Development Authority (APEDA) and industry associations like The Hotel and Restaurant Equipment Manufacturers Association of India (HOTREMAI), Association of Resource Companies for the Hospitality Industry of India (ARCHII), Food and Hospitality Support Association of

India (FHSAI), the All India Food Processors’ Association (AIFPA) and the Forum of Indian Food Importers (FIFI), the fair is expected to witness participation from major food and hospitality players.

As it is an anniversary edition thought of writing and article on FSMA requirement as prerequisite of establishing and sustaining a robust system to achieve international benchmark like USFDA FSMA and also utilizing the same as a support to grow your footprint in industry and not just the liability carried for the sake of customer.

Best of Luck!

Please keep sending us your valuable suggestions with your expectations & feedback to manan@tresbonconsulting. com . For more articles you may also log on to our website and enjoy reading any time.Thank you

Manan Bajaj

FOOD AND BEVERAGE MATRIX

It’s Second Anniversary!

Mukti Bajaj Sub Editor

On the one hand, it feels like We’ve been doing this for a lifetime, while on the other, I find myself wondering “Where did the months go?” It’s been two years of excitement, highs and lows, long work days and sleepless nights, but I wouldn’t trade it for any other.

Every Newspaper, as much as it looks like a finished product when it is published, is really a living creature. Every day we keep our eyes and ears to the world, and every day there are small or large changes to what we have written the day before or were about to report on. We look at

trends and developments. We follow every possible news. Now, for a moment, imagine having done that for the past 2 years. Every single day for 365 days.

It takes perseverance and flexibility, of course. But primarily, it takes teamwork.

Over the past 2 year many professionals under the leadership of Mr. Manan Bajaj (Editor) have worked for this newspaper.

It is with this newfound sense of calm that we wish to serve you as we begin our third year. On that note, I am so thrilled to bring you the Second year Anniversary issue! I invite you to feast your eyes on our beautiful anniversary issue to see the rest

of the amazing features we have for you in this issue, all of which you can read here. May this issue inform you about the food and beverage industry and inspire you to enjoy safe food.

From the very bottom of my heart, I thank you for being a dedicated reader. These two years would not have been possible without you. I am also incredibly grateful to the entire Food and Beverage Matrix team, who work tirelessly to bring you this publication. I’m truly excited about the future of Food and Beverage Matrix, and I believe the best is yet to come.

FOOD & BEVERAGE MATRIX TEAM

Ramesh Patel

Marketing Executive

Prashant Parker Graphic Designer

Rupen Sanghavi News Journalist

Lloyd Faria

News Journalist

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March 2020 | Food And Beverage Matrix

M B SUGAR RECEIVES THE CERTIFICATE OF GUINESS WORLD RECORDS

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B Sugars & Pharmaceuticals Ltd a Sugar World company incorporated in the year 1997, Miracles at Guiness World Record by achieving the " Certificate of Participation " in Guiness World Record 2018. This Participation is for the worlds Largest MUD PIE 1345Kg (2965Ib 3.48) Organised by Trinity Group at Panaji, Goa on 3rd August 2018 In conversation with Director Marketing - Mr. Samyak Lodha for this achievement said its all team Effort & Success. He said its our hat-trick at Guiness World Record as, earlier also we have participated for the World Record of 5,555 Cup Cakes in 2016 and also this year 2019 for Bread Pudding of 1424 KGS. Asking about his achievement at M B Sugars, he said that we have a team of highly qualified and experienced people. M B Sugar, serves all major Pharmaceutical companies in India and abroad & also serves to various star hotels, bakeries, hospitals & other food companies.

This " CERTIFICATE OF PARTICIPATION " was given in a ceremony by Mr. Joseph Dias of Trinity Group at Panaji, Goa & we wish M B Sugar will be a Continuous success story ahead in future also.

India Hospitality Expo 2018 was organized by Trinity Group, and was supported by Goa Tourism, Goa Chamber of Commerce, Goa Culinary Forum, Govt Tourism Corporations of India, in association with Hospitality Partner Victor Alcon Group.n

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March 2020 | Food And Beverage Matrix

FOOD PROCESSING OPERATIONS TIP – HIGH-SPEED DOORS MAINTAIN FOOD INTEGRITY

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aintaining efficiency and safe transportation of food products is a must in the food industry. Especially when operating within low-temp conditions.

Gandhi Automation’s High-Speed Doors are a key component in consistent climate control and contamination management.

It’s all about lean thinking; smart optimization and cutting waste.

Door Speed – Getting in and out quickly maximizes climate control No matter whether food is frozen

or fresh, keeping the environment cold throughout the entire product handling operation maintains quality and reduces waste.

Climate must be maintained. You can chill out since our high-speed doors open and close in seconds, preserving cold air inside high-traffic areas.

Keeping your refrigeration contained inside helps protect your product and operating budget… well, as long as your door moves fast enough!

Door Speed – Boosts effort to reduce contamination Air flow and traffic movement will cause an amount of contaminants to move with

the product as it moves through the operation chain.

Why risk more contamination? There are many practices to reduce contaminants to an acceptable level including selecting the right door. Minimal door exposure time and a tight seal deliver consistent climate control AND reduce debris. Door options are available for high to low contact risk.

and exits reduce the risk of damage to your doors and the roll-up design provides a tight seal.

Operational Specs •

Opening: “just in time,” manual or automatic with all kinds of activator, at a speed up to 2.0 m/s based on curtain dimension Closing: “fast,” manual or automatic with an adjustable timer, at a speed up to 0.5 m/s

Door Speed – Amplifies food safety

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If a cold storage door is damaged, dented, or even misaligned causing gaps, the door will not be sealed properly. This can result in energy loss and threat to product quality.

Insulation

High-speed doors are fast! Swift entrance

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Closed door: flexible curtain guarantees sealing with a leakage area At each cycle: the air exchange is limited due to soft bottom edge which allows just in time opening and fast closing with enhanced safety

Adapted for Intense Food Processes • •

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No mechanical welding needed Food grade curtain with sealed horizontal welds, smooth structure, waterrepellent, non-corrosive, power washing and airdrying easy These latest generation materials offer performances superior to 316L stainless steel Free®, multiplexable® and reactive® soft bottom edge compresses in case of contact with an object and any change of its shape triggers the reopening of door Automatic re-insertion in the guides after accidental shock Spare parts readily available from stock

Fast roll up doors for food industry are designed to meet the stringent demands of hygiene in the food industry, Prime Food fast roll up doors are resistant to humidity, temperature, corrosion and detergents. It is very easy to clean and disinfect and where tight sealing while partial or full wash down is required.

The smooth surface with shiny finish prevents dust build up Contined to page no 12

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March 2020 | Food And Beverage Matrix

A TINCH OF GOOD H2O (WATER) Be In trend of Hydrating in a Healthy & Tasty way

“N

ot how long, but how well you have lived is the main thing.” The meaning of this quote has a different perception in day to day life. Youth has started perceiving wellness as materialistic things while forgetting that how every day we are getting exposed to various environmental pollutants, busy and stressful lifestyle and consumption of spicy and oily food, adding high level of toxins to our body.

The fact regarding the tolerance limit of our body is that ”A Human body can accumulate toxins for many years without complaining” but as Excess of everything has a retaliating feature so does our body starts to rebel when the organs and vital systems can no longer cope. It is at this point of personal overload that humans experi-

- Dr. Shushil Kumar (MD Amicure Research PVT Ltd) & Ritu Mishra (Food Technologist) ences various diseases.

The detoxification process is ongoing in healthy individuals which is a physical process that occurs when the body is cleansed of toxins. Hence in order to not to test the threshold of our body, a regular flushing out of toxins from the body is vital. Apart from the natural process of the detoxification by our body, some way of keeping away the detox substance can be done by consumption of appropriate food and drinks. Keeping this in view, some companies have started working on different variant of food and beverages to support healthy lifestyle.

As a result, flavored water has come up with a luxury tag over normal mineral water. Plain, old-fashioned water is a crucial ingredient to keep the system working so why not make it more valuable. Most of such products which are already available in the

market contains additional elements such as artificial or natural flavors, vitamins, and sweeteners. Now the need of the hour is to shift to NO Added Artificial Additives yet improvised in terms of its benefits.

Taking it a step further, detox drinks too are introduced in the market, which help reduce inflammation naturally, boost energy, support digestion, cleanse the liver and promote healthy skin. Detox drinks help to avoid toxic overload before it becomes a major health problem. Such drinks, if 100% natural, are simple to make and more user-friendly as compared to making specific food item or undergoing

clinical detoxification therapy. Flavored and functional water belong to the category of beverages that are marketed similar to water, but are priced differently.

Additionally Flavored/ Functional water are pack of Valuable Benefits without adding Calories. Detox drinks are prepared using various fruits, vegetables and herbs that stimulate detoxification while providing vitamins and minerals that keep the body functioning up to the mark.

Such drinks are rare to find but extremely useful and effective. Be In trend of hydrating yourself in a tasty and Healthy way.n

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FSSAI NEEDS TO BE AHEAD TO IMPLEMENT WORLD CLASS FOOD SAFETY

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ndia has still not addressed all the pertinent issues of food safety and nutrition, but the good thing is that the food industry has “correctly diagnosed the disease and created a treatment regimen,” informed the lFood Safety and Standards Authority of India (FSSAI) chief executive Pawan Agarwal, who is at the end of his tenure.

Food safety needs to be on the top to make India the food hub of India. For this Indian government funding on food safety has been raised about five times with 500 new positions being created at FSSAI but still the food regulator appears slower than the

others. Hence it is important to be ahead.

Agarwal ambushed that this is not like a sprint, but more like a marathon, and asked the food industry to reinforce food safety and transparency.

The regulator is expected to soon introduce new food labelling norms, a move that has the Rs 2.3-lakh crore foods industry worried. Agarwal, who has moved into the role of secretary in the consumer affairs ministry, said in the letter—which is also addressed to other stakeholders in the foods industry—that the FSSAI has “disrupted the conventional role of a regulator to enabler” and adopted the food system approachn

March 2020 | Food And Beverage Matrix Contined from page no 8

and is resistant to pressure safety edge fitted to the bottom washing. edge of the door, photocells and barriers make this product The self-repairing system both safe and durable, being automatically resets the door totally self-repairing. after an accidental impact.

The robust construction of RESPECT HYGIENE Prime Food provides high REQUIREMENTS cycle operation even in wet efficiency, applications. FDA approved Production Polystone® M-Natural guides processing speed, hygiene available as standard for and respect for the cold chain environments that demands are crucial in every food environment. rigorous cleaning routines. processing Fast roll up prime food doors Gandhi Automations high are very useful in FMCG speed doors help to meet those requirements. sector.

Main features It is a flexible high-speed door in PVC for indoors use, with no rigid elements and with a perimeter structure made entirely of stainless steel.

Thanks to its components and structure, keeping it clean is easy and it is extremely resistant to oxidation.

Characterized by wash proof frame and designed to avoid the collecting of liquid, dust or any impurity on the frame, this door is washable in all parts respecting the hygienic restrictions of the field.

The smooth and even textured flexible PVC door curtain of a high-speed door is easy to clean. The roll up door can be installed with a stainlesssteel structure and side posts.

Impurities cannot accumulate and an optimal hygiene becomes possible.

RESPECT THE COLD CHAIN High speed rolls up doors open and close very fast. The time a door remains open is limited to a minimum. This avoids temperature fluctuations in your cold chain areas, protecting food quality.

Its speed will let the door maintain the different A superior seal around the full characteristics of the perimeter of the high-speed environment they are located in. door keeps draughts, dust, dirt and insects out of your storage The absence of rigid elements and processing areas. It helps inside the curtain, the resistive to avoid contaminations.n

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March 2020 | Food And Beverage Matrix

ESSENTUS: THE AFFORDABLE CHECKWEIGHER FOR VERSATILE APPLICATIONS

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ith Essentus, Minebea Intec, the global provider of innovative weighing and inspection technologies, offers a new dynamic checkweigher that with its wide range of options can be tailored to individual application profiles.

No matter whether for heavy or light products, for example, in the food or chemical industry: customers can choose exactly the checkweigher that suits their application. There is great potential for savings in combinatorics.

developed to better meet the different needs of customers now and in the future. Many users have clearly defined requirements and need a simple and affordable checkpoint on their production line. Others are looking for an inexpensive entry-level model to take advantage of 100 percent sampling. For all their applications, Essentus offers an ideal solution with German Quality and at a highly attractive price.

The Essentus checkweigher is the latest addition to Minebea Intec's inspection portfolio. The dynamic checkweigher ensures precise monitoring of weight and completeness and has been specially

The secret of Essentus is that it focuses on the essentials. The in-line checkweigher is therefore initially available in two versions: the Essentus efficiency offers basic features, while the Essentus performance offers advanced functions. Both devices are also available for different weight classes: one

An innovative solution that is always as affordable as possible

is the L version, which is suitable for light products weighing up to six kilos – and the other is the H version, which can be used to weigh heavy products of up to 60 kilos.

What both versions have in common is their high weighing precision and robustness, the simple and intuitive operation as well as maximum reliability thanks to the latest generation of strain gauge technology.

The customer has a choice of different conveyor belt lengths from 300 mm to 2,100 mm and conveyor belt widths from 50 mm to 900 mm, making the checkweighers suitable for a wide range of applications.

Essentus efficiency: simple, reliable and versatile

Essentus efficiency in version H for heavy products up to 60 kg: Reliable weighing for simple basic applications at an affordable price

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The Essentus efficiency was developed to reliably master basic weighing tasks of checkweighing.

Customers can rely on Minebea Intec’s proven conveyor technology.

A clearly visible, optional LED traffic light offers ease of operation and indicates the weight classification in underweight, good weight and overweight – in addition to the display doing so. Apart from checkweighing for individual products, the scale can also be used for completeness checks at the end of a production line.

The operating unit is equipped with an LCD display, can store over 100 different products and can also be mounted separately from the scale on request. The single weights are transmitted via the RS 232 interface. Alternatively, the RS 422, RS 485, Profibus-DP and ProfiNET interfaces are also available.

Essentus performance: advanced features, advanced connectivity Along with the functions of the Essentus efficiency that it has, the Essentus performance offers a clear plus in further features. This includes a possible control of upstream filling systems. In addition, the standard version of the model provides a sufficient variety of statistics for most applications to meet all requirements for production monitoring and data evaluation. The detailed analyses can be seen at a glance directly on the LCD colour graphic display. The automatic speed adjustment allows the scale to be integrated into existing production lines.

Operation is also easy: the learning mode allows even untrained personnel to easily create new products and guides them step-by-step through the process.

To be continued: a certified version is expected later this year With the four Essentus models, Minebea Intec's product development is not yet complete.

In the medium term, all models of the Essentus checkweigher will also be available to meet the Measuring Instruments Directive. This will significantly increase the number of possible applications once again.

More information can be found at www.minebea-Intec.comn

Essentus performance in the L version for light products up to 6 kg: Extended functions for individual requirements and increased operating comfort

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March 2020 | Food And Beverage Matrix

SIZING UP THE NEXT WAVE OF CONGLOMERATES

By CATR, (Centre for Advance Trade Research)

The role of large conglomerates has been pivotal since the previous century. They influence manufacturing costs, technological advancement and internationalization of products and services.

Conglomerates in the US and Europe have been through a complete cycle of emergence, growth, and decline and are now in growth mode again.

Emerging markets have been buoyed by a rising middle class in recent years, and this is offering a new avenue for growth for conglomerates in these markets.

Mukesh Ambani-Chairman & Managing Director, Reliance Industries Ltd; Lee Kun-hee, Chairman, Samsung Electronics and Rahmi Mustafa Koç, Chairman, Koç, Group

A

conglomerate manages several businesses across sectors that may or may not be related.

For instance, a conglomerate may have a division for military engines for jet fighter planes at one end, and a division that runs a chain of supermarkets in another. Even within a single market such as media and entertainment, a conglomerate may operate diversified businesses like movie production, advertising, publishing, etc.

The role of large conglomerates has been pivotal since the previous century. They influence manufacturing costs, technological advancement and internationalization of products and services. The existence of conglomerates at different geographical locations during different time periods is an outcome of achieving technological access, greater competence and high market share. For example, during the 1950’s and 1960’s, most of the conglomerates were present in developed regions like EU and US. After reaching satiation in terms of price, technical innovation and physical presence, these conglomerates were in search of new geographical locations. Then in the 1970’s and 80’s, they marked their presence in East Asian countries, followed by China & Hong Kong in 1990’s and 2000’s. Once satiation is attained in these locations, there is a shift towards south east Asian nations like Philippines and Thailand.

India, too, is expected to experience a similar impact of conglomerates, mainly in manufacturing and mass assembly line production like China experienced 30 years before.

Big automobile and electronics companies, like Toyota and Sony,

were typically surrounded by small and medium enterprises, which supplied parts and components. Such big companies were also members of vast conglomerates and much business took place within these groups. These national value chains were thus “unbundled” into GVCs in Japan. South Korea implemented a similar approach, as government policies fostered the development of its own conglomerates and was equally successful, as evidenced by its very rapid development, and the global market penetration of conglomerates like Samsung, LG, Hyundai and Kia.

Emerging market conglomerates are at an inflection point Looking broadly at three groupings which are US & Europe, Japan and South Korea, and emerging markets, it can be clearly observed that conglomerates in the US and Europe have been through a complete cycle of emergence, growth, and decline and are now in growth mode again as technology giants such as Amazon build diversified stables of businesses. In South Korea and Japan, conglomerates have proliferated significantly in the last 50 years and dominate the economy.

Western corporate strategies have often served as role models for businesses in emerging markets.

The reaction to the financial crises in Asia and Latin America has only served to reinforce this practice during the late 1990s. Multilateral financial institutions, consultants, and academics that advise businesses and governments in emerging economies have all been pressing for a closer convergence of first-and third-world business models for the private sector.

The detailed characteristics differ,

However, smaller companies and startups are gaining greater access to capital, resulting in massive competition. It is important for emerging market conglomerates to sharpen their focus and be clearer about their identity and business models. but the crux boils down to the same thing in virtually every emerging economy, and that is to dismantle the diversified business groups that dominate the private sector. These include huge conglomerates such as Samsung in South Korea, the Tata Group in India, and the Koç Group in Turkey. The arguments for restructuring conglomerates are simple and cogent. Selling off assets could quickly reduce the huge debt that some of these groups have built up, hence releasing blocked capital in the economy. Another argument is that breaking up these mammoth organizations could reduce their gross inefficiencies and promote greater entrepreneurship.

Implicitly or explicitly, then, the western financial community is encouraging business groups in emerging economies to unbundle their assets.

On the other hand, emerging markets have in recent years been buoyed by a rising middle class, and this is offering a new avenue for growth for conglomerates in these markets.

That is particularly the case for conglomerates whose businesses may historically have been based on manufacturing and asset-heavy industries in which there is now a degree of global overcapacity.

India clearly has an upper edge in

fetching the gains from existing conglomerates and creating new conglomerates in future like developed economies did in the past.

One recent example corroborating the said characteristics was a move in 2017 by India’s Reliance Industries into telecommunications with the launch of Jio, a mobile voice and data service, which has grown rapidly as more and more Indian consumers have been able to afford mobile telecom products. But on the other hand, India’s retail sector in 2018 was impacted when US-based Walmart bought a 77% stake worth US$ 16 billion in local e-commerce giant Flipkart, bringing it in direct competition with Amazon India.

However, it is also true that smaller companies and startups are gaining greater access to capital, resulting in massive competition. Since workers have many more choices than they previously did, it’s becoming increasingly difficult for conglomerates to attract and retain world-class talent, especially at the entry level. Finally, technology disruption is bringing its own set of challenges in the form of displacement of business models. These factors illustrate why it is now time for emerging market conglomerates to sharpen their focus and be clearer about their identity and business models. n

Source: Strategy + Business

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March 2020 | Food And Beverage Matrix

M B SUGAR ATTEMPTS A HAT-TRICK AT GUINNESS WORLD RECORD WITH THE WORLD’S LARGEST BREAD PUDDING – 1424 KGS AT THE 16TH INTERNATIONAL INDIA HOSPITALITY EXPO PUTS GOA FIRMLY ON GLOBAL MAP AS A CULINARY DESTINATION

Earlier world records by M B Group Include World Record of 5,555 Cup Cakes in 2016, and the world’s largest mud pie in 2018.

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anjim, Goa, August 4: A flurry of activity saw the M B Group bring together over 100 of Goa’s best talent in culinary hospitality come together to attempt a world record feat. Executive chefs from Goa’s 5 star hotels assisted by those from other chefs and students of catering colleges. For over 12 hours they baked the world’s largest bread pudding weighing at a 1424 kgs, measured at 6.6 feet x 6.6 feet x 1 feet in height. For many enthusiasts who watched the action enfold in real time, it was a first in their lives.

M B Sugar Marketing Director , Samayak Lodha said “It is indeed a momentous occasion for us after achieving two successful Guinness Records, the hat trick attempt proved

challenging. We had to beat our own previous best of a choco mud pie weighing 1345 kilos. Goans having a sweet tooth, we decided on a bread pudding which universally is a traditional desert. We had to not only get an oven specially fabricated for the attempt, but also added a whole lot of ingredients to make it a nutritious & healthy snack. This was keeping in mind our objective to always ensure the poor and needy share in our happiness of creating a world record. It also gave them a once in a lifetime opportunity to taste 5 star quality food, which many of us could afford, despite exorbitant prices.”

The chefs team comprised Ranjeet Pandey, Prasad Paul, Sunit Sharma, Manjeet Singh, Saurabh Puri, Kunal Arolkar, Kapil Muchandi,

Nitin Tewari, Ravi Vishwaskarma, Yogendra Ghatge, Subadeep Modak, Veronous, K S Mahesh, Farooq Baig, Lawrence Gomes and many more.

Students and staff of Agnel Institute of Food Crafts & Culinary Sciences, Goa University, Goa College of Hospitality, among others assisted in the task.

Drawing support with the presence of the Union Minister of State for Food Processing Industries, Govt of India, Shri Rameswar Teli, who witnessed the baking and also mooted the idea of having a centrally assisted food processing unit in Goa to encourage a robust food industry in the state.

The world’s largest bread pudding was later distributed by Food Bank of Goa to a number of charity institutions, so that the less privileged could partake of a happy meal. For culinary and

baking enthusiasts, the makings of this global feat saw 176 kg of bread, 400 litres of milk, 400 litres of cream, 150 kg sugar, 25 kg butter, 400 kg eggs (8550 nos), 25 kg cashew nuts, 25 kg raisins, 2 litres vanilla essence and more.

With over 200 brands, multi-state government participation, hospitality business entrepreneurs, exhibitors from across the country and international talent participation, the 16th International India Hospitality Expo 2019 has been unanimously a mega success. Thank you, Goa. India Hospitality Expo 2019 was organized by Trinity Group, and was supported by Goa Tourism, Goa Chamber of Commerce, Goa Culinary Forum, Govt Tourism Corporations of India, in association with Hospitality Partner Victor Alcon Group.n

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March 2020 | Food And Beverage Matrix

FSMA-PREVENTIVE CONTROLS FOR HUMAN FOOD for food safety management system.

Successful application of preventive controls approaches not only helps to ensure regulatory compliance, but also minimizes the risk of producing products that can harm consumers!

Manan Bajaj, Director

Tresbon Consulting Solutions and Services Pvt. Ltd. Mumbai.

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his article is definitely going to be of interest for industry fellow dealing in exports to USA as this gives you an overview of “The Current Good Manufacturing Practice, Hazard Analysis, and Risk‐ based Preventive Controls for Human Food regulation intended to ensure safe manufacturing/processing, packing and holding of food products for human consumption in the United States and further to this even other GFSI Approved Standards also getting aligned to FSMA requirements. BRC Food Version 8 is also aligned to it and now no need to wait for USFDA Inspection to happen, how can voluntary Certification by choosing additional module along with BRC Food audit or selecting later at any point of time, when your business need it.

The FDA Food Safety Modernization Act (FSMA) Preventive Controls for Human Food rule is launched from September 2016 and regulation requires that certain activities must be completed by a “preventive controls qualified individual (PCQI)”.A proactive and systematic approach to food safety emphasizing the preventive controls approach has been universally accepted and adopted throughout the world because it helps to focus attention on the most important areas to prevent food safety issues rather than reacting to problems as they arise. Preventive control programs are structured to work in conjunction with and be supported by other relevant programs such as Good Manufacturing Practices (GMPs), good agricultural practices and good transportation practices as the basis

Preventive Controls more than HACCP

Traditional HACCP was developed for U.S. space program in the 1960s.

One of the main advantages of the HACCP concept is that it enables food operations of all sizes to move away from a philosophy of control based primarily on the end product testing (i.e testing of product failure), to a preventive approach whereby potential hazards are identified and controlled in the food processing environmental (i.e of prevention of product failure). Because of the limitation of end‐product testing necessary to provide assurance that the food was safe, the focus shifted to preventing hazards through product formulation and process control in a risk‐based manner. The concept was called Hazard Analysis and Critical Control Point (HACCP).

Since then, HACCP implementation expanded voluntarily in the food industry with the understanding that food safety is best assured if each producer & processor understands the significant hazards in their product and operation, and uses scientifically sound preventive controls to significantly minimize, prevent or eliminate the hazards. CCP was the major focus area. HACCP technique was developed initially to deal with microbiological hazards that affect product safety and also those leading to microbiological spoilage, eventually it was applied to all issues of product safety associated to biological, chemical or physical hazards. It has been observed that there is an increasing interest in application of HACCP technique to identify product quality defects (e.g. particle size, color, taste, texture) and to determine appropriate “control measures”. It is recommended that where both food safety and quality are included, there should be clear distinction between safety and quality and it should be understood by food operation. It has been observed that in most of the sector, industry choose to hide or under rate the risk related to suppliers to avoid putting up controls on suppliers, really a challenging one but with Supply Chain Preventive Control as one of key preventive control, industry need to change the approach and really spread out their expectation and need within the supply chain be spreading knowledge through trainings, interactions and continuously monitoring compliance at supplier level.

However, the preventive controls

process incorporates controls beyond those managed as process‐related CCPs in the HACCP framework.

These preventive controls address not only CCPs, but also controls for hazards related to food allergens, sanitation, suppliers and others requiring a preventive control considering biological, physical, chemical (including radiological) or economically motivated food safety hazards. The preventive controls approach also recognizes that critical limits- “A maximum and/or minimum value to which a biological, chemical or physical parameter must be controlled at a CCP to prevent, eliminate or reduce to an acceptable level the occurrence of a food‐ safety hazard” may not be required for some preventive controls. The broader term, parameters and values, supports identification of a frequency or other metric to assess compliance, rather than setting a precise minimum or maximum value to which a parameter must be controlled.

Further, immediate corrections (like re‐cleaning a line before start up) may be more appropriate than formal corrective action involving product risk evaluations for some preventive controls. Finally, the extent of validation activities (or demonstrating the controls actually work) may be less rigorous for some preventive controls than others.

1. Preparation of the Food Safety Plan,

The Food Safety Plan is a dynamic document, which must be kept current if changes are made to the system or to equipment when new products are added, or new hazards are identified.

Food Safety Plan includes hazard analysis, which is used to identify required preventive controls for the process, for sanitation, for food allergens and supply‐chain programs, where these are needed to address the hazards requiring a preventive control. These elements, along with a recall plan make up the Food Safety Plan. Many GMPs and other prerequisite programs are managed outside of the Food Safety Plan.

While these are separate programs and may not require the same level of documentation as the elements of the Food Safety Plan, they are important.

They are generally managed using standard operating procedures with documents and records kept as appropriate. Keep in mind that elements of GMPs that are not covered in the Food Safety Plan are still required.

First step to understand and comply with Preventive Controls for Human Food for any facility would be to have at least one Preventive Control Qualified Individual (PCQI).

Attending FSPCA Preventive Controls for Human Food Course as per USFDA approved course curriculum is one way to become PCQI and the course are conducted

by FSPCA Lead Instructors for Preventive Controls for Human Food Course,

Under the Preventive Controls for Human Food regulation, the responsibilities of a “preventive controls qualified individual” include to do or supervise:

2. Validation of the preventive controls, 3. Records review and 4. Reanalysis of the Food Safety Plan.

A written hazard analysis is the first required element in a Food Safety Plan. When the hazard analysis process identifies hazards requiring a preventive control, the written preventive controls portion of the plan must address relevant process preventive controls, food allergen preventive controls, sanitation preventive controls, supply‐chain or other preventive controls. These are the preventive controls needed to control the hazards identified in the hazard analysis as requiring a preventive control. Monitoring, corrective action and verification procedures for each of the preventive controls identified must also be included in your plan as appropriate to ensure the effectiveness of the controls. A recall plan is also a required element of a Food Safety Plan when a hazard requiring a preventive control is identified. You are also required to maintain implementation records to document that you have implemented your Food Safety Plan.

Manan Bajaj Director- Tresbon Consulting Solutions and Services Pvt. Ltd. Mumbai FSPCA- Lead Instructor for PCHF Course BRC GS Certified Professional QCI- NBQP Registered Sr. Food Safety Consultant FoSTaC NLRP- Bakery and Storage/ Transportationn

Preventive Food Safety System

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March 2020 | Food And Beverage Matrix

HERITAGE TOURISM: RECAPTURING A MISSED OPPORTUNITY

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ourism has expanded at an accelerated pace over the last few decades and forecasts indicate an ever-faster rate of growth in this millennium, with Asia-Pacific becoming the second most important tourism destination of the world in 2020. One of the pillars of the tourism industry has been mankind’s inherent desire to see and learn about the cultural identity of different parts of the world. In international tourism, cultural heritage stimulates a respect and understanding of other cultures and, as a consequence, promotes peace and understanding.

The Asia-Pacific region is the most diverse in terms of cultural heritage.

It has been the birthplace of all of the world’s major religions – Buddhism, Christianity, Hinduism, Islam, and Judaism and a great many minor ones. The interchange of cultures over thousands of years has resulted in some of the best historical monuments and a rich legacy of religious and cultural amalgamation.

Cultural heritage attractions are, by nature, unique and fragile.

The rapid expansion of travellers seeking cultural experiences has helped heritage tourism become one of the leading motivations for people to travel. Cities across globe are discovering how well the preservation of historic, cultural, and natural resources combines with tourism to sustain local economies.

Heritage tourism creates jobs, provides new business opportunities, helps protect natural resources, and improves the quality of life for residents. Cultural tourism is based on the mosaic of places, traditions, art forms, celebrations and experiences that portray the region and its people, reflecting their diversity and character. The concept of learning from other cultures to broaden one’s perspective is usually a core value.

An artisan showing how to weave a tapestry and the tourists learning from them about their traditional costumes would be one such example.

Culture and heritage constitute vital resources for tourism development, and tourism in turn makes an important contribution to cultural development. Cultural and heritage tourism constitute important segments of global tourism demand. According to WTO, 37% of international tourism is culturally motivated, and demand is estimated to be growing at 15% annually. As one of the fastestgrowing segments of the tourism industry, heritage tourism can be an effective tool to generate jobs,

By CATR, (Centre for Advance Trade Research) | February 7, 2020

income, tax revenues, diversify local economies, and improve the local quality of life.

By bringing revenue to historic sites, ruins and mausoleums, mythological places tourism has the potential to enhance and safeguard heritage and culture. Similarly, the much-needed foreign currency and investment that tourism brings has the power to revitalize traditional buildings and craft industries. On a higher plane, cultural tourism has the capacity to strengthen local people’s self-respect, values and identity, thereby safeguarding aspects of their intangible heritage and enhancing their development potential.

India has always been famous for its rich heritage and ancient culture. So, the onset of heritage tourism in India was long anticipated. India’s glorious past and cultural diversity make a potent blend which attracts millions of tourists each year to its heritage tourist attractions. The Government of India and the Ministry of Tourism and Culture encourage heritage tourism in India by offering several benefits to Indian states that are particularly famous for attracting tourists. India’s rich heritage is amply reflected in the various temples, palaces, monuments, and forts that can be found everywhere in the country.

Steps taken by the Tourism ministry to boost tourism sector in India include the following: i. Firstly, a Tourist e-Visa has been

launched for citizens from 44 nations. ii. Incredible India Campaign has begun to promote India as a tourist destination across the globe.

Participation in numerous tourism and travel fairs and exhibitions is yet another step. The government also organised road shows to promote tourism destinations and products of country in major tourist source markets in partnership with stakeholders. iii. The tourism ministry has also taken up the development and promotion of niche tourism products.

It has also worked at increasing the pool of trained manpower in tourism and hospitality sectors for providing quality services to tourists. iv. The tourism ministry has also organised International Buddhist Conclave once in 2 years for showcasing the Buddhist heritage and International Tourism Mart for highlighting the tourism potential of north eastern states v. Ministry of Tourism has also identified close to 50 circuits for developing tourism. These circuits cover major and relevant tourism places and attractions. They comprise a judicious mix of: • • • •

• Spiritualism • Culture • Heritage • Eco tourism

Out of a group of 136 countries, India ranked 34th in the travel &

tourism competitiveness index in 2019, as compared to 40th in 2018 with a massive improvement of 6 positions. This has made India among the top three in terms of improvement in 2019. India showed the greatest percentage improvement to its overall TTCI (travel & tourism competitiveness index) score, which has helped it become the only lower-middle income country in the top 35. Also, India is ranked 10th in price competitiveness, 9th in cultural resources and 24th in natural resources, and sixth in UNESCO’s world heritage sites. But, for now, a number of countries that are much behind India in price competitiveness and cultural and natural resources are much ahead in domestic and foreign tourism.

Thus, despite the astounding growth, Indian tourism has a substantial untapped potential. The question remains: why, despite India’s rich heritage, diversity of cultures, exotic cuisines and long history of civilisation, do we get such a small pie of global tourists and tourism revenue? Recently, the Ministry of Tourism came up with a policy to fund domestic travellers whose frequency to travel domestically is at least 15 in a year. No doubt, the government is focusing to promote heritage & cultural tourism, but a big push is required to convert the earnings into dollars. Of course, other auxiliary sectors like transportation, infrastructure, hotels and hospitality do impact the earnings of tourism, hence a simultaneous stimulus is imperative. n •

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Top Five states in India visited by domestic and foreign tourists are as follows: Domestic tourists visited Rank State 1 Tamil Nadu 2 Uttar Pradesh 3 Karnataka 4 Andhra Pradesh 5 Maharashtra Source: Ministry of Tourism, GoI

Foreign tourists Visited Rank State 1 Tamil Nadu 2 Maharashtra 3 Uttar Pradesh 4 New Delhi 5 Rajasthan

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According to WTO, 37% of international tourism is culturally motivated, and demand is estimated to be growing at 15% annually.

Culture and heritage constitute vital resources for tourism development, and tourism in turn makes an important contribution to cultural development.

By bringing revenue to historic sites, ruins and mausoleums, tourism tourism has the potential to enhance and safeguard heritage and culture.

Out of a group of 136 countries, India ranked 34th in the travel & tourism competitiveness index in 2019, as compared to 40th in 2018 with a massive improvement of 6 positions.

This has made India one of the top three in terms of rank improvement in 2019.

Factory & Office : G. Ghasitaram Estate, Jasmine Mill Road, Mahim (E),Mumbai-17. India.

Tel: 0091-22-2409 0000/0101/0202/0403/0505/0606 Direct: 2403 3636/2403 3637 Email: ghasitarams@gmail.com / sales@ghasitaram.in

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March 2020 | Food And Beverage Matrix

BONN GROUP EXPANDS ITS BISCUIT PORTFOLIO BY LAUNCHING HEALTHY RANGE

SNACK AND BAKETEC 2020 AND PACMECHEX 2020

Exclusive focus on Snacks, Bakery & Confectionary Processing & Packaging Solutions snacks, bakery and confectionery and the packaging industry.

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onn Group of Industries is cashing on the growing biscuits and cookies industry in India which is expected to reach US$ 8.2 billion by 2023.

The leading FMCG player, has expanded its biscuit portfolio by launching healthy range that includes Americana Mexican Veggie Cracker, Americana Multigrain Cracker, Americana Digestive and American Atta Cookies in entire North Indian states like Punjab, Haryana, Delhi, etc.

Biscuits comes under a convenience food category which are easy to carry, tasty to eat, cholesterol free and reasonably priced.

Gifting and celebratory occasions are a popular trend among consumption favoring online-glued millennial generation. Premium biscuits are the ideal gift for people in this age group and Bonn’s top-shelf Americana range is poised at just the right spot in the market to take the advantage..

Giving the cracker biscuits a Mexican theme, The Americana Mexican Veggie Cracker is loaded with vegetables, herbs and Mexican flavored spices, while, Americana Multigrain Crackers are made up of black til, sunflower seeds, linseed etc.

Americana Digestive is another premium biscuit range packed with fibre and it is specially created for

people who seek a healthy way of life ànd the name suggests Americana Atta cookies have 100 percent whole wheat atta and high fibre healthy biscuit.

Amrinder Singh, Director, Bonn Group of Informed that in addition to these healthy flavors to our product portfolio is one more step in the direction of increasing our sales revenue to Rs 1,000 crore by 2021. It will also help us in improving the penetration in the high biscuit consuming states like Punjab, Haryana, Delhi and NCR. Biscuits are the second of our core business products which we intend to incrementally expand with greater value-for-money and innovative output. This will facilitate Bonn’s strategic expansion while assuring the brand remains sustainable in the long run.

In India biscuits are popular both in urban and rural demographics with proportions of those consuming them going up to 94 percent and 83 percent respectively. Increasing disposable income, changing lifestyle, growth in organized retail and increasing consumption of processed and packaged foods are the main drivers of the industry. The FMCG sector as a whole is the fourth largest sector in the Indian economy and provides employment to around 3 million people accounting for approximately 5 percent of the total factory employment in India

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nack & BakeTec 2020, India's only trade fair with exclusive focus on snacks, bakery & confectionary processing technology and services, along with its concurrent trade fair, Pac MechEx – international trade fair on packaging material, technology and services are scheduled to be organized during March 19 – 21, 2020 at Hall 4, Bombay Exhibition Center, Mumbai.

With Indian snack industry expected to grow annually at around 12% up to year 2023; Indian bakery market which is currently valued at USD 6 bn and is projected reach USD 11 bn by 2023; Confectionery industry in India growing at CAGR of around 16%, these three categories of Indian food processing industry definitely need a special attention.

Currently valued at around USD 40 bn and expected to grow at CAGR of 7% till 2023, Indian packaging industry is poised for a sustainable growth. Thanks to the growing consumer awareness and demand for good quality products with good quality of packaging.

With food and beverage accounting for almost 48% of the Indian packaging industry and the double digit YOY growth of food processing industry it makes a good case for the need for a focused and unique platform catering to the needs of technological needs of the three fast growing segments of Indian food processing industry -

This exhibition, will bring together the whole snacks, bakery and confectionery fraternity to one place to understand and discuss latest technological advancements in the respective industries. This exhibition will showcase technological offering from over 150 companies from around 20 countries including Austria, Australia, Belgium, Canada, Denmark, France, Germany, Greece, India, Italy, Japan, Malaysia, Norway, Spain, Sweden, Switzerland, The Netherlands, Turkey, UK and USA A carefully crafted conference program is also planned concurrent to the exhibition which while celebrating the success stories of century old establishments and entrepreneurship, will also have sessions focusing on technical developments in baking and chocolate, importance of ingredients, role of packaging, nutritional labeling and shelf life analysis, waste management, smart automation, etc. Another unique highlight of the exhibition will be the Live Demo Factory.

About the Organiser: VA Exhibitions Private Limited, a new, young and professional team with over 15 years of experience in organizing successful trade fairs across the globe in their earlier responsibilities, have taken the initiative to organize, Snack & BakeTec & Pac MechEx, thus bridging the synergy. n

WAI WAI NOODLES TO MAKE SOUTH AND WEST OF INDIA IT’S FOCAL MARKETS

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ai Wai, the FMCG vertical of the Nepalese multinational conglomerate CG Corp Global is making south and west of India as the focal markets for their instant noodle brand that the southern region of India makes for 20% of the country’s instant noodle market, while Karnataka comprises 5% of the nation’s market slice.

Encashing this demand for instant noodles, Wai Wai is ramping up their business aggressively in Karnataka to increase its existing market share of 12%.

Wai Wai also announced that it has set the target to achieve the goal of clocking Rs 100 crore revenue from the southern markets by 2022. This includes increasing samplings and distribution networks, exploring expansion of products in sync with localised regional preferences and ramping up sales force.

CG Foods has factories in Sikkim, Guwahati and Silchar. The company has also set up units in Rudrapur (Uttarakhand), Chittoor (Andhra Pradesh) and Purnea (Bihar). It recently expanded its Silchar production line and set up a new factory in Rajasthan.

We are glad to introduce ourselves as leaders in processing frozen fruits and vegetables.

Specializing in developing, growing and processing all fruits and vegetables, milk products, at blast freezing, food and many more.

For storage of frozen products like dairy products etc

AMAR COLD STORAGE

Mr. Kshitij S. Patel : Mobile No. : +91 98985 37773 National Highway No. 228, Anand - Lambhvel Road, Lambhvel, Dist : Anand, Gujarat - India.

Mobile No. : + 91 90999 08522 | Email: info@amarcoldstorage.com

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March 2020 | Food And Beverage Matrix

US-INDIA: AN IMPROPERLY ‘DEVELOPED’ JUDGEMENT

he term ‘stuck in the middle’ seems to apply quite well to people as well as countries. The middle class in any country often laments that it gets the short end of the stick when it comes to government policies. But how would they feel, if in their present levels of income, their government were to redefine the definitions of economic classes and place them in the ‘rich’ category, with associated tax implications? On being asked why, what if they said that it’s because “you crossed the minimum level of share of national consumer spending as defined for the middle class last year”?

Something similar seems to have happened recently in the US (at a ‘country’ level), which decided to end the developing status of a few countries, including India for treatment under counter-vailing duty laws, on February 10. Under the WTO Agreement on Subsidies & Countervailing Measures (SCM Agreement), the US is obliged to provide special treatment to imports of countries that have not yet reached developed status. There are different thresholds to determine “whether countervailable subsidies are de minimis and whether import volumes are negligible”. Essentially, a developing country is immune from countervailing duty investigation if the subsidies provided are less than 2% of the total value of imports from that country. But for a developed country, the threshold is 1%.

So from the US point of view, India is now officially a developed country. The release of the US Trade Representative (USTR) states that it has “considered appropriate economic, trade, and other factors, including level of economic

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development of a country”.

The first criteria is share of world trade. Earlier, the US Trade Representative considered a share > 2% as a reasonable benchmark for classifying a country as ineligible for developing country benefits. In its recent ruling, that has been revised to 0.5%, as “relatively few countries (now) account for such a large share (i.e., more than 0.5 percent) of world trade, and those that do include many of the wealthiest economies”. Here, India crosses both thresholds with a share of 2.1% of global exports and 2.6% of global imports last year (merchandise +services). The second criteria is membership of forums like EU, G20 (of which India is a member) and OECD. India scores a tick on both these boxes, but the real problem comes with the third one. The World Bank defines developing countries as ones with per capita GNI less than US$ 12,375. India comes well below this threshold with a per capita GNI of US$ 2,020 at current US dollar in 2018. This implies that India is classified in the World Bank’s ‘lower

middle income’ category. But USTR is curiously ambiguous in concluding that countries like India with a share of over 0.5% of global trade and membership of G-20 are developed despite having GNI below this threshold.

In the larger context, the US under President Donald Trump has consistently sought to end preferential treatment of countries like India and China on the criteria of them being developing countries at the WTO. He is of the strong opinion that there should be no such thing. At the recent World Economic Forum in Davos, Trump exclaimed, “China is viewed as a developing nation. India is viewed as a developing nation. We’re not viewed as a developing nation. As far as I’m concerned, we’re a developing nation too. But they got tremendous advantages by the fact that they were considered “developing” and we weren’t. And they shouldn’t be.”

Besides being weak on logic, US assertions on the development status of India further complicate the bilateral trade equation before the two sides actually get around to sign a trade agreement. Firstly, it renders the discussion on India’s eligibility for GSP benefits (withdrawn last year) pointless. Secondly, it limits India’s ability in terms of the quantum of subsidies it provides to its farmers in their present form, at least in the context of the US. While India has filed a counter appeal to the export subsidy case it lost to the US in the WTO, the process is stuck due to the Appellate Body now being rendered dysfunctional. And all this after US changes

When we look at India’s case, the way forward is definitely to re-evaluate its approach to subsidies, as Dr Arpita Mukherjee, Professor, ICRIER, confirms: “We cannot and should not give prohibited subsidies. We should give

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The US Trade Representative recently put a number of countries including India in its list of developed countries under its counter-vailing duty laws.

The change will reduce the threshold for subsidies to initiate counter-vailing duty investigations for India from 2% to 1%.

US has considered share of global trade and membership of G-20 as criteria for classifying India as developed, while ignoring that the latter’s per capita GNI is well below the threshold of US$ 12,375 for developed countries.

This arbitrary re-classification based on selective and incorrect interpretation of data is not a healthy sign for a rapidly weakening multilateral trade ecosystem.

WTO-compliant subsides. Every country gives subsidies. Hence, the issue it that we have not smartly designed our subsidies.”

Judging a country’s developing status is tricky and prone to misinterpretation. This is even a topic for a World Bank blog in 2015, which suggested removing the developing country phrase. The IMF recognizes 39 countries as Advanced Economies and the rest as developing in its World Economic Outlook 2019. It states, however, that this is not based on any strict economic/other criteria, and has only been done to facilitate analysis and meaningful organisation of data. The UNDP has a possibly better approach with its Human Development Index based on factors like income, education and health.

However, from the perspective of trade, it remains relevant as ever. A country like India is progressing on some criteria, generating increasing numbers of millionaires and also building world class cities. But it has a long way to go when it comes to providing sustainable living standards to the masses, which is indicative in its rank of 129 on the Human Development Index.

Arbitrary mechanisms to unilaterally change the definition of ‘developing’ via selective interpretation of data by the US is clearly not a healthy sign, in an already struggling multilateral trade ecosystem.n

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March 2020 | Food And Beverage Matrix

UNILEVER IS SELF-RESTRICTING ITS MARKETING OF ICE CREAM

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nilever is self-restricting its marketing of ice cream and other foods to children, including not placing ads on TV shows and other media that primarily appeal to them.

of 2020. The first to be affected will be Wall’s, an ice cream brand marketed in the United Kingdom, Asia and the Middle East. The new standards eventually will apply to all Unilever foods and beverages.

Unilever said it was motivated to impose the new standards by concerns over childhood obesity, which, it noted, the World Health Organization has named as one of the top health concerns of this century.

Under the standards:

“It’s a move designed to help parents, caregivers and kids make informed choices about the food and drinks they buy, and to address the rise of social media, and the vast increase in products on sale”.

The company, whose ice cream brands include Ben & Jerry’s, Breyer’s and Magnum, announced that it will phase in the rules over the course

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Ads will not appear on TV shows where children under 12 constitute 25% or more of the audience.

Marketing will not include any celebrities, social media stars or influencers who “primarily appeal” to children under 12.

Children under 12 will not appear in ads unless the products advertised meet Unilever’s nutritional standards. For ice cream, this means a maximum of 110 calories and 12g of sugar per servingn

COCA COLA’S GLACEAUSMARTWATER PUSHES UP ITS WATER BUSINESS IN INDIA

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ccording to data accessed by business intelligence platform Tofler, Coca-Cola India’s net profit rose 14% to Rs 631 crore in 2019 2020. Revenue from operations was up 10% to Rs. 2,310 crore, helped largely by its water brand GlaceauSmartwater.

The packaged drinking water market in India was estimated at Rs. 7,040 crore in 2016 and is projected to reach Rs 15,080 crore in 2021, as per research firm Euromonitor International.

Glaceau, launched by the American

beverage maker in 2018, is now the second largest premium water brand in the county. India is now the fourth largest market globally for the smartwater brand, with a target to be in 90,000 outlets by the end of 2019.

GlaceauSmartwater is vapour-distilled water with electrolytes added for taste and is sold as a premium product globally. It is the fourth water brand that was launched by Coca-Cola in India. It entered the bottled water market in India with the launch of Kinley in 2000 and deepened the portfolio with Bonaqua in 2016 and active hydration beverage brand Aquarius.n

FSSAI WORKS TO CUT DOWN ON SALT, SUGAR AND SATURATED FAT LEVELS IN MITHAIS AND NAMKEENS

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of Federation of Sweets and Namkeen (FSNM).

ndians have a good reason to rejoice as their own traditional namkeen and mithai is getting healthier. The Food Safety and Standards Authority of India (FSSAI) is in intense talks with traditional namkeen and sweet-makers, to reformulate their products by cutting down on salt, sugar and saturated fat levels.

Manufacturers, which includes Haldiram, Bikanervala and Om Sweets. FSSAI is also looking to launch a brand or logo which will be displayed on the labels of products that have less sugar, salt, natural ingredients, pure khoya, paneer and milk with no added colours and zero transfat. This will create a common identity for such healthier traditional snack products.

The logo will have the FSSAI validation and will be backed by scientific analysis. The regulator can

Based on these threshold limits, the namkeen and mithai players will focus on using natural ingredients and pure milk-based ingredients and feasible alternatives will also be looked at so that the reduction in salt and sugar levels can be done without altering the taste of products.

have a logo like ‘‘Same Taste Better Health: FSSAI Verified.’’

FSSAI will collaborate with industry players and work with the scientific community, research institutions and other government bodies to come up with recommendations of threshold limits for salt, sugar and saturated fat in various namkeens and mithais after assessing the current sugar levels. The food safety authority officials have held several meetings in this regard with the members

According to the Federation of Sweets and Namkeen Manufacturers, there is a proposal for a joint effort of the industry with the FSSAI to give our Indian traditional sweets and namkeens a makeover, which are increasingly being perceived to be unhealthy compared to other snack formats. Once the threshold levels are set, the industry will work towards gradually reducing levels of salt, sugar and saturated fat in mithai and namkeens.n

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March 2020 | Food And Beverage Matrix

MAHARASHTRA GOVT FORMS PANEL FOR STATE DAIRY SECTOR Dairies welcomes the move

The Panel is needed to advise the government on certain intricacies of the sector and tactics and it intends to take reins of the situation and advice productive steps, which will help both farmers and consumers at large.

With an estimated daily production of 2 crore liters, organized dairies in Maharashtra account for nearly 50 per cent of the daily milk collection.

Recently through Government Resolution (GR), the Maharashtra government announced about the setting up of a counselling body for the dairy sector. Encompassing the representatives from both cooperative and private dairies, this assembly is organized to meet once every two months to discuss subjects and issues, and also advise the government on the corrective steps that need to be taken from time to time.

Partha Sarathi Biswas explained the formulation of panel which is needed for better coordination between the government and the dairy sector.

Not a unified unit Dairy sector largely stays unorganized with a bay between private and co-op dairies. Showing an estimated daily production of 2 crore litres of milk, organized dairies in Maharashtra claims for nearly 50% of the daily milk collection. Of this 50 %, around 60% is collected by private dairies like Parag Dairy, Lactalis Prabhat, Indapur Milk & Milk Products Ltd (under brand name Sonai) while the rest is collected by co-operative

unions like Pune District Co-op Milk Producers Union (Katraj brand); Kolhapur District Co-op Milk Producers Union (Gokul brand), and Sangamner Taluka Co-op Milk Producers Union (by the name of Rajhans Brand).

The state top milk marketing federation ‘Mahanad’, is almost non-operational with little or no milk collection or sales. Unlike Karnataka and Gujarat, Maharashtra’s dairy sector refrains to give a clear picture of unison with dairies contending for their share of procurement and retail market.

Currently, this competition proves to be unwholesome, leading to a tug-ofwar of prices which has profited farmers but even they have been knocked out by price alterations.

During large-scale production, the most affect dairies are private ones.

Private dairies mostly produce skimmed milk powder (SMP) and white butter, and thus are more susceptible to price variations. Co-operative dairies, which are under the scope of the influence of dairy commissioner, are unable to apply price

corrections, which gnaws their price bottom line.

The scattered decree has been observed in the dairy industry finding itself at an imbalance crossroads while placing its demands before the government on major policy issues.

Dairy sector representatives, have often complained that their opinions and expressions often goes unheard in many forums.

The Need of the Committee At the Nagpur session of the state Legislature, dairy leaders had urged the government to understand the need for better coordination with the sector. It was agreed that a committee consisting of the dairy industry and officials from the National Dairy Development Board (NDDB) will be formed to help act as a bridge between Government and the dairy sector. The 15-member committee has 5 representatives from the co-operative sector and 4 from the private sector,while the rest are government officials and representatives from NDDB.

Dairy owners spanning the state have welcomed the move, stating that this was a much-needed step to help formulate policies for the sector. According to the committee, the government officials had little procedure to collect information about the dairy issues. Maharashtra government is commended with fixing farmgate procurement price of milk. The dairy development commissioner has the sole power to dismiss the board of directors of co-operative dairies who fail to implement the same.

In the past, many co-operative dairies had moved the Bombay High Court to stop such processes.

Dairies have long been demanding that the government help them get over the recurring nature of the ‘flush and lean’ phases of their businesses.

Just like in Karnataka, there is also a strong demand to implement a direct production incentive for dairy farmers in Maharashtra to protect them from price differences.

Suggestions by Dairy industry’s – to put up an alternate mechanism to absorb excess milk by introducing the same in mid-day meals in organizations and institutes, which has not found much pull in government circles. The sector hopes it will be able to push for policy reforms and various other measures such as taking back used pouches of plastic recycling units are expected to be taken up by the committee for earlier implementation n

ZERO-WASTE TECH FUELLING CIRCULAR ECONOMY TOPIC OF PRESCOUTER REPORT

P

reScouter, a Chicagobased research intelligence company, recently released a detailed report on zerowaste technologies and initiatives that are fuelling a more circular economy. In North America, current recycling infrastructure does not recover more than 10 per cent of post-consumer plastics, and today’s supply of recycled plastics meets just six per cent of the real demand.

Closed Loop Partners has estimated the addressable market in Canada and the US for plastics and petrochemicals to be $120 billion, which could be met, in part, by recovering waste plastics. This is where PreScouter sees the significance of this report by presenting innovative technologies in place.

“Today, we face several challenges

co-author of the report, stated, “By creating a circular economy, we can generate products that can be reused, minimising the loss of their value and optimising the use of resources.”

when it comes to use of materials, plastic in particular. The two main ones being creating waste, especially after a very short use of the material, and using non-renewable resources to make the materials we need,” said Marija Jovic, co-author and technical director for the chemicals, materials and packaging industry, PreScouter.

“Replacing liner with circular economy could address these issues by reusing, recycling and using sustainably-sourced materials. Adopting cir-

cular-economy principles could not only have environmental and social benefits, but could also generate a significant economic benefit,” he added.

The report detailed 10 companies that fall under one of the two main circular economy categories - recycling and reusing. Most of the profiled technologies and initiatives cover plastic waste, but a few examples do delve into other types of waste such as garments and mobile phones.

Marta

Carvalho,

researcher

and

“However, this is not so simple. We need to redesign our business models and develop new materials and disruptive production processes. We all need to take part. Customers need to change their way of buying products, rethinking their consumption patterns. Governments need to adopt legislatives and policy tools for promoting the circular economy model,” she added.

“The shift from a linear to a circular economy will not be easy. However, we need this circular economy revolution to prosper and sustain our environment, creating a positive ecological, economic and social impact,” stated Carvalho.

34

March 2020 | Food And Beverage Matrix

ORGANIC FOOD SEGMENT GROWS AT A CAGR OF 10% DURING 2016-20 Press Information Bureau, Government of India, Ministry of Food Processing Industries

India’s Organic Food Business expected to reach Rs.75,000 Crores by 2025 3 day Food Festival Aims to strengthen Organic Market and Encourage Women Entrepreneurs: Harsimrat Kaur Badal National Organic Festival to be organised in New Delhi

W

ith an aim to empower women and promote organic produce, Ministry of Food Processing Industries (MoFPI) is organizing a National Organic Festival with a special focus on women entrepreneurs, said Harsimrat Kaur Badal, Union Minister for Food Processing Industries(FPI).

Announcing the 3-day long Food festival, during a press meet in New Delhi on 13th February 2020, FPI Minister shared that more than 150 women Entrepreneurs and Self Help groups (SHG’s) from all over the country will be exhibiting their organic products in various segments such as fruit & vegetables, ready to eat Products, Spices and condiments, Honey, cereals, dry fruits etc..

PushpaSubrahmanyam, Secretary in the Ministry was also present.

In order to boost the organic products and promote women entrepreneurship in the area of production and processing of organic products, the MoFPI and Ministry of Women and Child Development (Mo WCD) have joined hands for organising a threeday festival from February 21-23, 2020 at Jawaharlal Nehru Stadium, New Delhi.

The festival cum exhibition that is being held under the theme “Unleashing India’s Organic Market Potential” will be inaugurated by Harsimrat Kaur Badal, Minister of Food Processing Industries. Women entrepreneurs and SHGs from all over the country will be exhibiting their organic products in various segments such as fruit & vegetable, ready-toeat products, spices and condiments, honey, cereals, dry fruits, beverages, medicinal plants, oil and value-added products like jam, jelly, murabba,

foods often have much more beneficial nutrients, such as antioxidants, than their conventionally-grown counterparts”

India’s Organic Market Potential

chutney etc. Entrepreneurs and SHGs from 24 states are participating in the festival.

Apart from showcasing the organic products, the event will focus on facilitating business linkages and empowering women entrepreneurs through pre-arranged B2B and B2G meetings.

Other softer elements of the exhibition will include, organic food quiz, live culinary sessions, Chef speaks, cultural events, nukkadnatak etc.

Harsimrat Kaur Badal shared that the Ministry of Food Processing Industries (MoFPI) and Ministry of Women and Child Development (MoWCD) have recently signed an MoU to help women entrepreneurs get connected with Government financial schemes like MUDRA (Micro Units Development and Refinance Agency), Startup India and also meet the compliance needed for being competitive in the global market.

Skill development capacity building training programs for women entrepreneurs and SHGs will be organized to facilitate post-harvest management, value addition and new innova-

tions towards enhancing production efficiency as well to impart comprehensive knowledge about various aspects of the supply chain of organic products. Training on packaging, marketing and innovations on renewable energy will also be imparted to help the producers cater to a broader consumer base. Training on organic certification and FSSAI regulations will be organized as well to familiarize producers with the regulatory processes.

Awareness sessions for consumers on benefits of incorporating organic in daily diet will be held. Also, success stories of entrepreneurs will be highlighted in an exclusive segment.

For facilitating business linkages and empowering women entrepreneurs through financial inclusion pre-arranged B2B and B2G meeting will be organized during the exhibition, said the Union Minister.

Talking about the benefits of the Organic food, Harsimrat Kaur Badal said: “How your food is grown or raised can have a major impact on your mental and emotional health as well as the environment. Organic

With 9th largest World’s Organic Agricultural land and largest number of producers India is fast growing in the organic food segment. India produced around 1.70 million MT (2017-18) of certified organic products which includes all varieties of food products namely Oil Seeds, Sugar cane, Cereals & Millets, Cotton, Pulses, Medicinal Plants, Tea, Fruits, Spices, Dry Fruits, Vegetables, Coffee etc.

On the demand side, increasing disposable incomes, increasing awareness around health and wellness and increasing acceptability are driving the growth in the organic food segment which is expected to grow at a CAGR of 10% during the period 2016-21.

At the same time the demand for Indian organic food products is on constant increase worldwide with India exporting organic products worth $ 515 million in 2017-18 with organic products being exported to USA, European Union, Canada, Switzerland, Australia, Israel, South Korea, Vietnam, New Zealand, Japan etc.

The major demands under the organic product category are for oil seeds, cereals & millets, sugar, fruit juice concentrates, tea, spices, pulses, dry fruits, medicinal plant products etc.

As per the Indian Organic Sector – Vision 2025 report, India’s organic business has immense potential to reach the INR 75,000 crore mark by 2025 from INR 2,700 crore (in 2015)n

COCA-COLA, PEPSI PUSHED BACK, DOMESTIC BRANDS OF FIZZY DRINKS RECORDS DOUBLE

A

ccording to the official sources citing the data from Nielsen, domestic beverages ready-to-drink brands, including Sosyo, Jayanti, Bovonto, Kashmira and Runner when put together summed to more than twice the rate of big brands viz CocaCola and PepsiCo in 2019.

All the total local brands collectively increased their value share in the Rs 20,000cr-plus, non-alcoholic readyto-drink retail beverages market to 24% last year. This figure is almost half the size of industry leader Coca-

Cola’s 49.9% share and well ahead of PepsiCo’s 19.6%.

Coca-Cola and PepsiCo has lesser existence in II tiers and III tiers cities as their presence is still underpenetrated.

Business incentives, lower pricing for some brands, marginal overheads on marketing and logistics are helping regional brands to take the market share and increase its growth in spite of the two big cola players’ captured market.

“Despite the rollout of the goods and services tax (GST), we grew Contined to page no 36

36

March 2020 | Food And Beverage Matrix

HITCHKI’S MUMBAI OUTLETS TO KURKURE LAUNCHES TWO NEW OFFER 29% DISCOUNT TO PATRONS FLAVOURS, GAZAB GOLMAAL AND BORN ON FEB 29 HERAPHERI HUNGAMA

H

itchki is offering leaplings (those born on February 29) an opportunity to celebrate their birthday in style, and pay only 29 per cent of the total bill amount. The offer is valid only on February 29, 2020, at all four outlets of the restobar in Mumbai (i.e., BKC, Powai, R City and Thane), and is applicable to drinks as well.

Arjun Raj Kher, brand head, Hitchki, said, “We were thinking of the best ways to make leaplings feel special on their birthdays. We realise how exciting it is to plan the best birthday treat for your friends, that comes once in four years.”

“The offer also includes drinks, so it Contined from page no 34

significantly over the previous year,” said J. Ramesh, joint managing director at Chennai-based Kalimark Group that produces Bovonto soft drinks. Currently available in Tamil Nadu exclusively, the Bovonto brand is being extended to other markets in South India also, cited Ramesh.

“While we don’t have bandwidth of multinationals in terms of budgets, growth indicates the potential of regional brands, we recognize that there are diverse consumers across the country and continue to focus on building a consumer-centric portfolio, including catering to regional and hyperlocal tastes.” He cited examples such as jeera drink RimZim and Minute Maid Colors.

The producer of the country’s top two fizzy drinks Thums Up and Sprite and the rival company PepsiCo had in past set up focused groups to study regional brands and extend their own reach to new markets and segments. A PepsiCo India spokesperson claimed sales growth of the company’s beverages portfolio “is ahead of the

is really an open invitation that practically tells leaplings that their party is on us. It is our little gift to that rare, exclusive club, to which we raise a toast,”he added.

Hitchki’s new menu has been a runaway success, with a wide variety of innovative food and drinks to choose from.

The dishes include Boss Missal Pakda Gaya, Anda Kejriwal, Kalam Wali Bai, Naan Achi Taang, Mere Paas Ma Hai, Gadbad Bhaijaan and Gogo Tussi Great Ho. While the desserts include Mr India, Jungle Mein Mangal and Cassata Churros, the drinks include Coco Cola Tu, Aaj Pink Hai Pani Pani and Jalebi Bai.n industry growth number called out by Nielsen”. “We are currently seeing a huge uptick in our business with all the brands in the portfolio showing very good momentum and gaining consumer equity,” was the reply.

According to available data, CocaCola grew its share in the nonalcoholic ready-to-drink beverages — inclusive of packaged carbonated drinks, water and flavoured waters, sports drinks and juice drinks — by 0.5% year on year in 2019, while PepsiCo India’s share fell -2.2%.

Regional brands put together grew 1.2% during the year.

Soft drinks and flavoured waters are presently taxed at 40% which includes 28% tax and 12% additional cess. Within overall beverages, carbonated soft drinks have been growing faster, riding on prices that are almost a third that of juices. A one-litre pack of any branded juice is priced at about Rs. 90-110, while a two-litre pack of any carbonated drink is priced about Rs. 70.n

K

flavours, as well as the association with Kumar, will hit our consumers with non-stop humour and unmatched quirky masti.”

Kumar, who has recently been announced as the face of the brand, is seen trying to decode the masalas of the new flavours in a never-seenbefore, triple role in the film.

In the hatke TVC launched by the brand recently, Kumar is seen in triple-generation avatars, portraying himself as a young lad, a father and a grandfather. The film opens with a young girl questioning masala expert Kumar about the secret ingredients of the new Kurkure Gazab Golmaal and Herapheri Hungama.

urkure, one of India’s most loved snack brands, has launched two new exciting flavours – Gazab Golmaal and Herapheri Hungama – through a unique TVC (television commercial) featuring Bollywood actor Akshay Kumar.

Being the one-stop family-entertainer all through its 20-year long journey in India, Kurkure has always aimed to add a spark of quirky masti into the everyday lives of its consumers through its wide array of delicious product offerings and innovative storytelling.

The launch of the new flavours comes on the back of the brand’s constant drive to innovate and introduce distinct yet delicious flavours for every palate across India. It aims to add more youthfulness, humour and Bollywood entertainment to Indian families by associating with Kumar.

Expressing his thoughts on the new launch and the campaign, Dilen Gandhi, senior director and category head, foods, PepsiCo India, said, “Kurkure has always aimed at becoming a key part of the lives of its consumers not only through its memorable and quirky storytelling, but also through its extensive portfolio of unique offerings.”

“We are thrilled to launch Gazab Golmaal and Herapheri Hungama with an element of mystery to tease the taste-buds of our consumers.

It will be very exciting to see how these exciting new flavours leave them guessing the ingredients, while wanting for more,” he added.

Gandhi said, “The masala and quirk of brand Kurkure has certainly gone up several notches with the country’s most celebrated actor, Akshay Kumar, coming on-board with us. We are certain that the launch of the new

About the TVC

As soon as young Kumar munches on the lip-smacking Kurkure flavour, his mind goes into a frenzy because of the chatpata, tangy and teekha flavours in the new Kurkure, and he declares how the mystery ingredients of the new flavours cannot be detected even by his baap.

This statement kicks off a series of hilarious events, as he then takes on the role of his own father and tries his hand at guessing the mystery masalas of the new Kurkure flavours.

On failing to do so, he makes the same remark, which ultimately triggers Akshay’s heavenly grandfather to grab the pack, only to excitedly say, “Kya masala hai!”, while munching on the new flavours.

Speaking about the television commercial, Ritu Nakra, WPP Lead, PepsiCo Foods, said, “Kurkure brings two new mystery flavours and with it the opportunity to innovate the creative format. Launching Akshay Kumar, the king of entertainment, in a manner which drives relevance and enjoyment with youth became the task the team took on. #BaapReBaap is the first of many such crazy masaledaar stories from the brand.”

Offering delicious yet mysterious flavours in every munch, Kurkure Gazab Golmaal and Herapheri Hungama flavours are available for a limited time at Rs 5 and Rs 10 across traditional retail outlets as well as e-commerce platforms. n

Food And Beverage Matrix | March 2020

F

37

FROZEN FOOD - THE BEST ALTERNATIVE FOR FRESH FOODS as once opened, they need further refrigeration for preservation of the quality and freshness. Introduction of small packs or single-serve packs is a latest trend adopted by many companies and is anticipated to drive more and more consumer in the near future.

rozen food is a type of food, falling under the convenience food category, where preparation time for the food is extremely short. It is taken as the best alternative for fresh foods, as the nutritive value of the food remains intact, on account of the product being stored frozen.

The companies are continuously striving to introduce new product ranges, as this will not only increase profits margins for frozen food manufacturing companies but will also add to the existing portfolio of frozen foods available in the market.

Changing psychologies and shifting shopping patterns of the consumers are driving India frozen foods market.

Moreover, shortage of time and hectic lifestyles are also anticipated to fuel India frozen food market.

Furthermore, improved standards of living of the people are also driving demand for frozen food across the country. In order to accommodate frozen foods as a part of their offerings, modern retail outlets have started increasing display of frozen foods in their refrigeration units.

as Mother Dairy, Darshan Foods (Meatzza), Godrej Tyson (Yummies), Venkys, Al-Kabeer, Sumeru, McCain and so on. Furthermore, the customers are more inclined towards branded products such as those offered by established players.

Product Type

Market Scenario

â&#x20AC;˘

According to research data, demand for frozen food is anticipated to grow in countries like China and India, wherein Asia-Pacific is projected to emerge as a strong demand generator for frozen food across the globe. Global frozen food market is projected to grow at a CAGR of around 4% during the forecast period.

â&#x20AC;˘

â&#x20AC;˘

Frozen Snacks French Fries Frozen Cutlets Frozen Smileys Frozen Fruits & Vegetables Frozen Peas Frozen Corns Frozen Strawberries Frozen Meat, Poultry & Seafood Frozen Raw Meat Frozen Chicken Frozen Eggs

Frozen Snacks The Leading Segment Research has found that among various types of products, frozen snacks dominate India frozen food market and is projected to cross 58% by 2021, due to high demand for frozen snacks, especially frozen potatoes-based products in Metro cities along with Tier I & II cities.

The companies are offering varied range of product options to choose from including vegetarian and nonvegetarian frozen food items. The frozen snacks are preferred in India due to their easy availability and high quality.

The outlook for frozen fruits and vegetables segment is also promising and the segment is projected to cross 21% by 2021.

Frozen meat, poultry and seafood segment is also gaining popularity, as Indian population is witnessing a significant change in their lifestyles, which is being reflected in their food habits.

Organised Vs Unorganised Sector Frozen food market in India consists of both organised and unorganised market players. The market is dominated by organised players such

Research also found that India frozen food market is projected to grow at a CAGR of 15%, in value terms during the next five years, owing to convenience and benefits offered by frozen food products, changing lifestyles, increasing working population base, especially women, growing presence of retail players in frozen foods market and rapid urbanisation.

North India accounted for the highest revenue share of around 39% in India frozen food market in 2019 and this is projected to reach 40.39% by 2021.

The region is emerging as the highest demand generator for frozen foods in the country due to rapidly increasing migrant population base, growing number of employment opportunities, rising establishment of offices and increasing disposable income of consumers in the region.

Market Drivers Presence of hypermarkets, supermarkets and cash & carry stores, has augmented the demand for frozen food significantly in metros and mini metro cities. Additionally, kids also prefer frozen snacks, which are boosting demand for frozen foods in India.

India has opened doors to multiple opportunities for international

manufacturers of frozen foods.

Demand for frozen foods is rising across India due to growing working population base and increasing acceptance of frozen foods among consumers. The companies are offering extensive range of frozen foods to choose from which include vegetarian and non-vegetarian items.

According to a research report, Delhi dominates the demand share for frozen snacks in the country due to availability of ample employment opportunities and rising migration of people to Delhi from other cities in search of job opportunities.

Additionally, Maharashtras capital Mumbai stands as the second-highest demand generator in India frozen snacks market, due to establishment of many offices and other commercial hubs in the city, which further increase employment opportunities.

Bangalore and Chennai stand at third and fourth positions respectively in India frozen snacks market, owing to rising demand for traditional readyto-eat foods among South Indian consumers.

The manufacturing companies are also launching innovative offerings such as medu vadas, idlis, sambar and masala utappams to meet the consumers demand.

Competition Frozen food manufacturing companies are introducing products in small single-serve packs and which is posing as an extra incentive for consumers. Frozen food products occupy extra space in the refrigerator

Moreover, online players such as Big Basket and Amazon along with frozen food manufacturers, are selling these food products on their platforms allowing the consumers to purchase these products at their convenience, which is projected to drive the demand for frozen foods in the country in the coming years.

McCain is one of the leading companies in India frozen food market. The revenue share of the above-mentioned company is predicted to increase from over 20% in 2019 to reach 20.62% by 2021.

Other top market leaders in the frozen food market of India include Godrej Tyson, Venkys, Darshan Foods and Al Kabeer.

Challenges Low awareness levels among Indian consumers is restricting the growth of India frozen food market. When compared to developed countries across the globe, consumers in India are comparatively less informed about the utility of frozen food products.

Therefore, frozen food companies need to increase their marketing efforts in order to increase their product visibility across various sales channels and advertising platforms so as to reach out to a larger consumer base. Also, high investment is required in India frozen food market due to the need for setting up proper cold chain facilities. Apart from this, certain level of stock must be maintained to address to the ever rising market demand for frozen food products.n

38

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