March 2021

RNI No: MAHENG/2018/75095

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Volume 4 / Issue 1 / Mumbai / March 2021 / Pages 52 / INR Rs 50/-

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March 2021 | Food And Beverage Matrix

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Anniversary note

3RD SUCCESSFUL STEP! MANY MORE AWAITED. “The journey of a thousand miles

the scene team’s dedication, sheer

Vital and Wide information, using

begins with one step.” Yes! it has

hard work, creativity adds up to cover

been 3 years the day we took that step.

the distance. Cheers and thanks to all.

our Vast Practical experience, and

Expressing our delight at this occasion,

Despite hard time this year ultimate

we thank you for choosing us. your

winner who stands and fight.

positive feedbacks and appreciations every month are true motivation to work harder and focused.

Ritu Mishra News Journalist

Determined to provide you with crystal Clear vital and wide information in a few pages, Food and Beverage Matrix

choosing best content for the Industry.

Our hard work, perseverance and determination

have

helped

the

magazine reach this place. It keeps entertaining passionate readers as it

A small beginning contended with

has grown its horizons and gathered

has been doing with each passing day.

small steps has brought us here.

remarkable popularity. We have been

Eagerly waiting for the attainment of

Looking Back down the lane behind

Successfully delivering crystal Clear

new triumphs.n

WEBINAR: POWER OF PROTEIN DATE: 25 MARCH, 2021 TIME: 11:30 AM TO 12:30 PM There is a growing awareness of protein intake in India. In the last few years, we have focused on research and development of plant-based protein ingredients and technology customized to the needs of customers. Sharing the latest innovations, we invite you for the webinar, to engage with industry experts and understand plant-based protein solutions in food and beverage segments. Join in to gain deeper insights and understand IFF’s SUPRO technology.

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6

March 2021 | Food And Beverage Matrix

IT WAS A GOOD EXPERIENCE FOR US TO BE ASSOCIATED WITH FOOD AND BEVERAGE MATRIX --------BY MANISH PAREKH inception.

Manish Parekh Managing Director, Alliance India

How has the food processing industry grown in the past decade?

The agri and food processing industry is one of the sectors which is inexorable at a global scale.

According to a report from Research And Markets the food processing market is expected to reach an estimated $4.1 trillion by 2024 with a CAGR of 4.3% from 2019 to 2024.

This figure is going to only increase immensely in the coming years, based on the constant changes in requirement of the food consumption of the population.

Tell me about your company’s growth from its

As the years passed since we established our root in this vast industry, we have only widened our company profile with more valuable products, considering the endless requirements. Our focus on clean and healthy products has only added credibility of our company in the Indian market. Holding on to that, we are delighted to announce that we are spreading our roots to the global market at a very expeditious rate.

As a Regular Advertiser with Food and Beverage Matrix what was your experience It was a good experience for us to be associated with Food and Beverage Matrix. The publication of our company’s advertisements in your magazine has really been helpful everytime.

What growth percentage do you expect by the end of this fiscal year (2021-2022) at your end?

Based on the current scenario in the global food sector, we are expecting our growth by atleast 15% by the end

MARINE HYDROCOLLOIDS LARGEST MANUFACTURER OF HYDROCOLLOIDS IN INDIA

B

ased out of God’s Own Country, Kerala, Marine Hydrocolloids is the largest manufacturer & exporter of Agar Agar Food grade in India (Powder & Strips) suitable for Food, Cosmetics, Confectionery & Dairy products industries, Bacteriological grade suitable for Plant Tissue Culture, Dehydrated Culture media, Microbiology, Dental Castings, and Pharmaceutical grade confirming to USP/BP/IP standards with ISO 22000 : 2005 & ISO 90012015 CERTIFICATION & FSSAI Licensed., Kosher and Halal Certified. Our 35 year legacy has equipped us with the know-how that has constantly kept us on our toes to meet the demands of the changing nature of consumption.

Our range of products include:

•

Agar Agar - a 100% vegetarian substitute for Gelatin and a well-accepted, label friendly, natural additive used as a gelling agent, thickener, texturizer, moisturizer, and emulsifier in a growing number of cosmetic applications

•

Wondergel – Spreadable Agar – a perfect vegetable substitute to traditional animal gelatin that provides a soft & delicate texture with smooth spreadability & creaminess

•

Carrageenan - a hydrocolloid and an excellent gelling agent that exhibits a wide spectrum of textural properties. It forms transparent thermo reversible gels with minimal syneresis, melts at high temperature and transforms into a gel at room temperature thus eliminating the need for refrigeration. n

of 2021 – 2022. We are constantly looking out for new developments and incorporate the same in our profile. We are very confident that this will only lead to further success to what we are doing to serve the nation.

Do you think the government has taken enough measures and initiatives for the food processing industry? What more can be done for this industry?

Alliance has only included those additives which are standardized, safe and allowed for consumption

by FSSAI, along with the education of the correct dosage. We believe that the quality of the food should be equivalent to the health of the people.

Either of them cannot and should not be compromised at any level.

FSSAI has laid down many stringent food safety norms for the Indian food Government is repeatedly taking processors. Do you think our several measures and initiatives to products have met global fulfil the needs of the people and to standards now? prevent the illegitimate activities which lead to huge abrasions in the system. But some major aspects like availability and affordability is something we, as a company, feel should be highlighted based on the diversity of the Indian population.

Apart from that, there is a lot of misinformation regarding the use of chemical additives in food. We would like to clear the fact that chemical additives not only helps to increase the shelf life of the food product but also contributes in reducing the wastage of food which is the most critical issue that is facing in this modern world.

FSSAI has laid down many rules and regulations based on the climatic and geographic conditions of our country, hence there is no comparison with the FSSAI standards to that of global standards. There are certain prospects that might lead to consumption of locally grown or manufactured products in various countries abroad, that can be regulated accordingly while production but what we as a company feel that the preference and consumability of the Indian market is considered while setting out different safety norms by FSSAI. n

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10

March 2021 | Food And Beverage Matrix

FOOD AND BEVERAGE MARKETING REQUIREMENTS DIFFER FROM BIG BRANDS VERSUS MICRO-BRANDS--------BY D.ANTONY ASHOK KUMAR How has the hospitality grown in the past decade?

“Hospitality has been around for a thousand years,” and “It will continue to be around for another thousand years.”

Over the past 20 years, many facets of the hotel industry have shifted to adapt to new technology and changing consumer behaviour, which have in turn changed how hoteliers conduct business.

“The lodging industry has changed in several key areas over the past decades and many of these changes have helped hoteliers to enhance their products, attract more guests and create opportunities for expansion.

The availability of internet marketing has led to increased competition and has created pressure on room rates.

Which led to increase in demand and supply of the products and services offered by the hospitality sector.

Which also opened many windows to the OTA (online travel agencies) platforms and other genres of hospitality.

Even so, hospitality will continue to adapt, and will survive through various the facets of journey.

experience for the students.

We are not only excelled inbound but also have extended our hands across the seas by signing up MOU’s with international universities and colleges such as Southern Cross University, Australia Kent State University, USA Federation University, Australia (Campus in Malaysia) UBIS University, Switzerland. ALMA, Italy IMI International Management Institute, Switzerland VATEL HOTEL & TOURISM BUSINESS SCHOOL. The institute has been very successful in placing the students according to their choice of profession and their capabilities. We have been effectively placing our students for the years together for both Industrial training and placement.

The institution is availing opportunities in sending the students overseas and also encouraging them to explore the industry within the country.

The college has always taken initiative in educating the students regarding further studies by bring in carrier orientated programme such as IDP, Australian studies

As a Regular Advertiser with Food and Beverage Matrix The changes which industry has seen over the past decades and how those What’s your Experience?

Dr. D. Antony Ashok Kumar M.Sc, MBA, Ph.D. Director SRM Institute of Hotel Management

changes have affected business at large. Such as the thriving growth of the hotel, restaurant and tourism industry when compared to the past decades. The new ideology of extending the essence of hotel in an interesting and contemporary way of the exceeding generation keeping in mind about customer satisfaction.

As per the need of the hour education sector is also grooming the upcoming generation according to the standards of the sector and flourishing in all the fields of education.

Tell me about SRM IHM growth from its inception.

Ans :- SRM Institute of Hotel Management proud that we have successfully completed 2 plus decades of excellent services. The main focus has always been in improvising the academic and skills of the student and the management has always taken initiative in bringing up the best out of the students. We have excellent infrastructures like advanced kitchen, restaurants, front office labs, housekeeping lab, smart class, computer labs and cafeteria.

Our college is one of its kind which has a hotel attached beside for a prime

Whether companies sell crackers, candy bars, beer, or meat, they are always looking for fresh ways to grab the attention of busy shoppers with evolving behaviours. Unless a brand is already a household name, this can be a challenge.

That’s why, in most cases, it makes sense to turn to a food and beverage marketing company with the experience and know-how to target specific segments of consumers with data-driven, professional marketing strategies.

With billion-dollar markets and millions of products, food and beverage marketing requirements differ from big brands versus microbrands. Generating new business takes a through understanding of the consumer or business customer, along with careful management and balance of marketing campaigns.

What growth percentage do you expect by the end of this fiscal year (2021-2022) at your end?

Among the various service sectors, Tourism and Hospitality is the second largest contributor to the national

GDP and employment growth after IT sector. The hospitality business is likely to bounce back to pre Covid-19 levels. Government’s support is crucial in speeding up return to normalcy of the hospitality industry at a fast pace.

India’s economy is firmly in the middle of a V-shaped recovery and will bounce back to record 11% growth in 2021-22 after an estimated 7.7% contraction this year, according to a ‘conservative’ estimate in the Economic Survey for 2020-21.

Keeping in mind of the economic survey report the hospitality sector is eventually finding its place in the industry.

Do you think the government has taken enough measures and initiatives for the food industry? What more can be done for this industry?

Yes Government has taken necessary steps in order to make sure that the food industry survivors under all the circumstances . Many programs were introduced to enhance the entrepreneur such FOSTAC training, FASSAI training, Nutrition awareness, Food Adulteration awareness, SOP’s to be followed while cooking and serving etc…

The bank offers various scheme to promote the small, medium and large enterprise and have been successfully running their business for their means.

FSSAI has laid down many stringent food safety norms for the Indian food processors. Do you think our products have met global standards now?

Ans:- The Food Safety and Standards Authority of India (FSSAI) has been established under Food Safety and Standards , 2006 which consolidates various acts & orders that have hitherto handled food related issues in various Ministries and Departments.

They have been successfully implementing measures in India to eradicate the low standards and malnutrition and to uplift the quality of the Indian products starting from MSME (Micro, Small, and Medium Enterprises) Our products are always been recognized and frequently used by the consumers all over the world and its taking its place gradually to meet the world standards.n

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March 2021 | Food And Beverage Matrix

WARKEM BIOTECH WAS FIRST TO INTRODUCE A COMPREHENSIVE RANGE OF VEGETABLE PROTEIN

T

he need for producing assured quality peptones and several assorted raw materials replacing the dubious quality imported products inspired the founders of Warkem to develop their own technology. The year was 1978 and it marked the beginning of another Indian company manufacturing and developing an enviable portfolio of hydrolyzed proteins. 300 products in that range have been marketed globally ever since.

Saroj Warke Managing Director Warkem Biotech Pvt. Limited

with a dedicated section for manufacturing animal free products. No other dedicated animal free products facility is known to exist for vegetable analogues of peptones.

Quality Management System Warkem is recognized with different Quality Management systems in place, monitoring the different processes in facility.

•

IS/ISO 9001: 2015 for Quality Management ISO 22000: 2005 for Food Safety Management WHO GMP for Facility compliance as per WHO GMP practices HALAL and Kosher certified

Today, Warkem is known for their hydrolyzed proteins and various bases meant for microbiological, pharmaceutical, nutraceuticals, agriculture, environmental, fermentation, veterinary Food Cosmetics and vaccine applications along with select culture media under Warkem’s umbrella.

•

At Warkem, international quality standards are followed while production and quality checking for all the products. Testing as per European Standards has enabled them to export products in European countries, USA and Japan to name a few.

Organization is committed towards food safety. Additionally, internal systems are developed to comply with International Food Safety Management Systems.

We shall strive to understand the customers and meet their expectations by offering Protein Hydrolysate base products, Agriculture products, food products and services. We are committed towards continued improvement in processes by implementing effective quality management system, with an objective to enhance the satisfaction of all our customers.

Series of refined bacteriological ingredients are manufactured from animal, plant and microbial origin, encompassing proteins and its derivatives from milk, soya, liver, gelatin and yeasts. Single cell protein like yeast cells adds a special range of bacteriological raw material for culture media manufacturers, fermentation industries, vaccine manufacturing units, Biotechnology industries etc.

Warkem Biotech was first to introduce a comprehensive range of vegetable protein hydrolysates which replaced animal based protein hydrolysates, making the products risk free from TSE /BSE or other related animal based viral diseases.

The Warkem plant near Mumbai is a state– of-the-art facility located at Ambernath

• •

Quality Policy

Team Warkem is a highly driven and motivated group of quality conscious youngsters, who have the will and the spirit to deliver on schedule. Custom designed products are always welcome and are delivered to meet customer's satisfaction.

Quality Objectives The management of Warkem Biotech has established following measurable quality objectives. These objectives are monitored and reviewed periodically.

• • •

Less than 1% rejection of finished product batches Average customer satisfaction of 80% Imparting three staff training in a year as per training needs identifiedn

14

March 2021 | Food And Beverage Matrix

OUR EXPERIENCE IS EXCELLENT WITH FOOD AND BEVERAGE MATRIX FOR THE RESPONSE----- BY HITEN PAREKH How has the food processing industry grown in the past decade?

Looking to the Indian market Ready food has tremendous growth potential.

Tell me about your company’s growth from its inception.

Because of Covid 19 people were under dilemma how the current year will take turn , but looking to the market we will defiantly achieve our goal by the finalcial year end of 20-21.

As a Regular Advertiser with Food and Beverage Matrix what was your expirience Our experience is excellent with Food and Beverage Matrix for the response.

What growth percentage do you expect by the end of this fiscal year (2021- 2022) at your end?

With a team of expertise and experience in the industry from year with our hardwork we are sure that we will come out of this phase by the growth of more than 15-20 %

HITEN PAREKH MD, PAREKH ENTERPRISES

Do you think the government has taken enough measures and initiatives for the food processing industry? What more can be done for this industry?

Yes I appreciate the steps taken by the Government during the Covid19 particularly for MSME.

FSSAI has laid down many stringent food safety norms for the Indian food processors. Do you think our products have met global standards now?

It’s a competitive world. One has to follow the norms to produce International standard Quality.n

E

ETG AGRO INDIA COMMISSIONS NUTS-ALMONDS PROCESSING PLANT WITH 100 WOMEN WORKFORCE

TG Agro India, leading enterprise ETC Agro Processing India Pvt. Ltd is one of the largest processors and marketers in the global pulse processing industry. It has recently commissioned the stateof-the-art Nuts – Almonds processing plant with over 100 strong women workforce at Kheda, Gujarat.

plan to diversify into growing foods, commodities, value-added processed staples, plant-based protein applications and ingredients which are developing higher resonance amongst consumers. In the near future, the plant also aims to produce nuts ingredients meant for sweets, biscuits, ice-creams, and other user industries.

ETG Agro India has put special emphasis on generating employment for local women and accordingly, has employed a workforce of over 100 local women after imparting requisite skill sets to operate the sorting line of the plant. In the next two years, it aims to provide direct employment to 300+ women from the local community.

Originally a pulses processor, ETG Agro India’s move to add this new product line and open a new revenue stream comes on the heels of rising demand for nuts in the Indian market.

ETG India is all set to expand its scope with the addition of new business streams. Almonds cracking lines is just the beginning.

The processing unit is focused on deshelling and processing almonds and is among the biggest almonds processing plants in India. The plant’s processing capacity is over 10,000 MT raw almonds per annum.

The sorting line is fully operated by skilled women workers who are deployed to provide hand-picked, assorted, superior quality almonds.

ETG Agro India will be sourcing nuts- such as walnuts/ cashews from domestic growers, and almonds from global origins such as the USA and Australia. The company has established a partnership with key suppliers. For the year 2021-22, the company is estimating the sales of over 8000 MT.

Nuts will be marketed under the brand – ETG AGRO NATURZ – PRO NUTS in both bulk and consumer pack formats with almonds and then expand to walnuts, pistachios, and cashews.

Covid-19 pandemic and consequent lockdowns have brought a lot of people to home cooking, baking, and experimenting with easily accessible staples, processed foods, and even discretionary snacks & munchies such as Nuts.

Consumers across demographics and age groups are exercising increasing health consciousness – including mental health – while making choices for bites at home. Preference for vegetarian protein is making way into the Indian kitchen. The

These behavioral trends are manifesting in the rising consumption of Nuts, especially Almonds.

However, there is a huge gap in the supply of unadulterated, clean, and hygienic nuts. And institutional buyers and domestic traders are longing for

a reliable global partner who has a reputation established in the Indian market, and this is where ETG comes in.

ETG PRO Nuts plant aims to deliver pure and hygienic nuts to the consumer while being a solid partner to India’s nuts traders and institutional buyers,” said Parag Gadre, CEO – ETG Agro India.

Gadre further added that “ETG India’s intervention and entry into Nuts business portfolio is a part of larger long – term strategic business

Almonds are now more in demand, not only as an additive but also as a quick fix snacking substitute – than many other nut varieties and the key markets are North and West India, but almonds are also making rapid inroads in the East and South markets.

Both online and physical distribution networks will be leveraged for the end consumer reach. The company has already started supplying to online retailers along with some key brick and mortar format chains. It is focusing on major wholesalers in different cities who are placing the product within general traden

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16

March 2021 | Food And Beverage Matrix

FOOD AND BEVERAGE MATRIX IS QUICK AND EASY-----------BY NEERAJ MISHRA including their variants on our food plate these days.

Tell me about your company’s growth from its inception.

I would say since the foundation of company has been stable and consistently. Now people are getting more sensible and aware towards quality of the product. So, this is a benefit towards Indian Food Industry.

NEERAJ MISHRA, MD, ADVANCE RESEARCH & ANALYTICAL SERVICES

How has the food processing industry grown in the past decade?

Food processing industry has grown dynamically and tremendously in the past decade. This growth is visible on the shelf on the stores. You can see the use of variety of packed foods

As a Regular Advertiser with Food and Beverage Matrix what was your experience Experience with Food and Beverages Matrix has been fabulous. The process is so smooth. Most Important thing I should mention is that communication with Food and Beverage Matrix is quick and easy. Reply back time and design of advertisement are mostly up to the mark and as per our needs

What growth percentage do you expect by the end of this fiscal year (2021- 2022) at your end?

subsidies, schemes for a small startup. All the things are mentioned in / on Paper but common people aren’t aware of the same.

As this year has taught us many things. This year has shown us many things we never ever thought of. I personally think that this year is the year of sustenance not of growth.

FSSAI has laid down many stringent food safety norms for the Indian food processors. Do you think our products have met global standards now?

Do you think the government has taken enough measures and initiatives for the food processing industry? What more can be done for this industry?

I think that government is taking measure and initiatives but aren’t that effective on ground level. Reason being it’s not been structured and communicated properly. Hence, the end results aren’t that much visible. For instance, there are many

There is a long way to go before our Indian food will meet global standards. For that we will have to read peoples thought process and accordingly form the food safety laws taking technical constrains as well.

There is a huge scope for the same.

As we say, Nothing is Impossible. We cannot achieve things until we dream.

We should keep moving with a bigger vision in mind.n

DUPONT LAUNCHES NEW LINE OF INGREDIENTS ‘VIRSLIK’ ADDING TASTE TO YOGURTS

D

uPont has launched a new line of ingredients under the name ‘Virslik’, a processing aid that delivers a ‘desirable texture’ and ‘clean taste’. With new flavours and textures becoming available to yoghurts in the near future thanks to these ingredient innovations, this segment could be a stand-out success in the dairy market in the coming years, especially seeing as plant-based alternatives blocking the growth of dairy-based milk and cheese.

DuPont claims that the Virslik line is particularly versatile in the yoghurt segment.

With a successful launch, this line of ingredients could be key in promoting raising the average protein content of healthy yoghurts and similarly, raise standards for product development.

According to GlobalData’s survey conducted last month, a sizeable 57% of consumers have been adapting their shopping behavior with regards to buying yoghurt since the Covid-19 outbreak.

This means that the US makes for a perfect testbed to ensure that the improvements were seen in the mouthfeel and taste that the new ingredients create a line-up with what consumers are looking for in the new normal.

Moreover, the consumer is buying more yoghurt since the pandemic struck, rather than less yogurt3.

This substantial increase makes it a perfect location to test new yoghurt ingredients since the uptake will relate more specifically to emerging consumer trends that are being witnessed across the world.

DuPont is looking to outscore its rivals with their own Virslik bringing a yoghurt’s total protein content up to

14%, rather than the typical 9-10% that we see in yoghurts today. With high protein content currently a hot topic, this will help the ingredient outcompete ProMilk in attracting brands that appeal to consumers who are concerned about their wellbeing and keep up with the latest health trends.

Versilk is the latest in a suite of solutions comprising enzymes, cultures, proteins, and functional solutions. Aside from the basis of

nutrition and taste, DuPont’s product also aims to help brands become more agile, owing to Verslik’s versatility as a component that helps manufacturers quickly respond to market trends.

Recently, yoghurt has been acting as a ‘go-to’ product for consumers reacting to the lifestyle pressures initiated by the spread of Covid-19. Many consumers are buying nutritious food like yoghurt to enjoy as a light meal or snack, as opposed to something more indulgentn

18

March 2021 | Food And Beverage Matrix

IF FOOD AND BEVERAGE MATRIX BENEFITS TO US WE WILL SURELY BECOME AN FREQUENT ADVERTISER-----------BY ANIKET NANAJKAR more can be done for this industry?

India’s food processing sector is one of the largest in the world and its output is expected to reach $ 535 Bn by 2025-26. It lies at the heart of the Government of India’s Make in India initiative and resonates with Prime Minister Modi’s call for ‘vocal for local’.

Aniket Nanajkar, M.D-Technofour Electronics Pvt Ltd

How has the food processing industry grown in the past decade?

India’s food processing sector is one of the largest in the world and its output is expected to reach $ 535 Bn by 2025-26. It lies at the heart of the Government of India’s Make in India initiative. With India moving from a position of scarcity to surplus in terms of food production, the opportunities for increasing food processing levels are innumerable. India’s food processing sector, in recent years, has been known for its high-growth and high-profits, thus, increasing its contribution to the world food trade every year. Currently, India is processing less than 10 %¹ of its agricultural output, thus, presenting immense opportunities for increasing these processing levels and leading to investments in this sector. With agriculture and its allied sectors being the largest source of livelihoods in India, 70 % of its rural households still depend primarily on agriculture for their livelihood. Thus, this sector provides a huge employment generation potential as well. The food processing sector has been acknowledged as a high priority industry by the government of India and is currently being promoted with various fiscal reliefs and incentives.(The numbers given in above paragraph are referred from government of India publication )

Tell me about your company’s growth from its inception.

Technofour Electronics Pvt Ltd is the first company who developed and manufactured India’s first Industrial Metal Detector in 1982.

We have great learning in last 38 years in terms of customer expectations, challenges and safety demands. We always look for improvement in our system

by implementing past learning / customer’s problems in our new development and this is our continuous cycle.

We are serving to the Indian market for last 38 years and started supplying to the global market since 1995. Presently we are having installation base in 40 countries in the world and having our own sales partner in many countries. We carry very co-ordeal relationship with our sales partner across globe, some of our global sales partners have been working with us for last 20 years.

We are having major market share in India and increasing year on year on global level. We have observed 20% CAGR in last 20 years.

New initiatives like a planned infrastructure spend of around INR 100 lakh crore (around $1 Trn) and INR 25 lakh crore to boost the rural economy have put the food processing sector on a high growth trajectory. The Pradhan Mantri Kisan Sampada Yojna, for example, is a comprehensive package which shall create modern infrastructure with efficient supply chain management from farm to retail outlet. More recently, boosting Prime Minister Modi’s Atmanirbhar Bharat vision, the scheme of Formalization of Micro Food Processing Enterprises (FME) is being rolled out. Buoyed by such actions, India’s food sector will definitely attract big FDI in coming years. .(The numbers given in above paragraph are referred from government of India publication )

FSSAI has laid down many stringent food safety The below chart illustrates norms for the Indian food the major milestones of our processors. Do you think development process; our products have met As a Regular Advertiser global standards now? with Food and Beverage We have a unique position in Matrix what was your the market, which is a best experience combination of quality, which is We don’t frequently advertise on food and beverage matrix however we can think of the same in future if it benefits to us.

What growth percentage do you expect by the end of this fiscal year (2021- 2022) at your end?

Our Company has seen a good demand in products inspite of the adverse conditions. We too have focused on some key areas for growth which have started giving us very encouraging results. We see a minimum growth of 10-12% YOY.

Do you think the government has taken enough measures and initiatives for the food processing industry? What

being recognised as comparable with world’s best technology, affordable and logical pricing and best service support as we have our service engineers across India in almost all Industrial hubs.

Major factor, which differentiate us from others – Customised solution, various material handling system required along with Metal Detector

to fulfil the application demand, pan India service support, low maintenance, new development according to time and customer demands, highly flexible in terms customer expectations.

Since we have our design, development and manufacturing facilities in Pune –India, customer get an advantage of getting customised design of Metal Detection system which can fit into their existing/planned production line without much of physical changes in their production line.

Also customers can easily walk in to our factory to take trials with their products which gives them exact idea of output before they put forward the investments into this kind of system.

We offer various types of metal Detector for example – Pharma Metal Detector for tablets and capsules, Gravity feed metal Detector for powder types of products and Conveyorized types of Metal Detector for packed products as well as for biscuit and confectionery lines.

USP of our products – Fully automatic system which has facilities like Auto product learning, Auto product tracking , production batch reports , 21 CFR part 11 compliance , IIoT compliance and many more which enrich with many sophisticated features to achieve best functionality results and also additional benefit like auto tracking of efficiency of the system , safety compliance and password protection to avoid tampering of system setting.

Customers get complete package of their needs of Metal detection system due to which customer gets into more comfortable situation.n

Make it more indulgent !

With deep knowledge of oils & fats and industry trends, Our experts collaborate with customers in new product development through a unique Co-Development approach.

Chocolate & Confectionery

Dairy

Special Nutrition

Personal Care

Plant-based Food

Bakery

Food Service

Technical Products & Feed

To Co-Develop innovative solutions, contact The Co-Development Company

info.in@aakkamani.com l  1800 266 6363 l www.aakkamani.com

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March 2021 | Food And Beverage Matrix

FOOD AND BEVERAGE MATRIX IS VERY CONVENIENT AND EASY TO ACCESS AS IT ALSO AVAILABLE DIGITALLY---------------------BY SHIKHA SARAF product is processed it is unhealthy; which is now changing. The retail sector is also modernizing and our government is also advocating to develop and strengthen the food manufacturing sector.

Tell me about your company’s growth from its inception.

Shikha Saraf G.M. Bussiness Development, SARAF FOODS LTD

How has the food processing industry grown in the past decade?

India being an agriculture abundant country, food processing sector is one of the largest sectors in India.

We have seen this industry grow.

Consumer preferences are changing and evolving with time. Further, with the onset of COVID-19 pandemic, consumers have further started trusting branded items. Earlier the notion of a consumer was that if a

Saraf Foods is the one of the largest freeze drying company in India catering to customers globally. The company initially started with a very small capacity of a single freeze dryer; and over the period of 30 years, the company has grown. We initially used to get IQF of our products done externally, however, now we have finally brought that in-house. We now have the capability to IQF our raw material before freeze drying it.

After completing 25 years as a freeze drying company, Saraf Foods has set up a new factory. This involved expansion, diversification and backward integration. The company expanded by adding more freeze drying capacity; diversified by setting up an air drying line and finally did backward integration by setting up our own IQF line.

As a Regular Advertiser with Food and Beverage Matrix what was your experience

Food and Beverage Matrix is an amazing publication. It gives real insight of the things happening around the Food and Beverage industry.

It also keeps one aware the of the new rules/regulations and upcoming guidelines in the food industry. We can easily track and stay updated with news and articles pertaining to the particular industry and trade. It is very convenient and easy to access as it also available digitally.

What growth percentage do you expect by the end of this fiscal year (2021- 2022) at your end?

We would expect to have double digit growth of >20%

Do you think the government has taken enough measures and initiatives for the food processing industry? What more can be done for this industry?

Under the current leadership, India has made efforts to modernize the

industry. We are also moving towards digitalization now. We recently saw the new Goods and Services Tax regime come into place. This rethinking and restructuring of the economy created room for growth and improvement in areas such as food and product retail.

India’s food processing sector is one of the largest in the world. India truly believes in ‘vocal for local’.

New initiatives like a planned infrastructure spend is there in order to boost the rural economy. There are comprehensive schemes to create modern infrastructure with efficient supply chain management from farm to retail outlet which will enable to capitalize on our strengths and capacity.

FSSAI has laid down many stringent food safety norms for the Indian food processors. Do you think our products have met global standards now?

The result of FSSAI norms has led Indian products to be at par with global quality and standards.n

DOMESTIC FOOD PROCESSORS AGAIN URGE THE FINANCE MINISTRY TO LOWER GST ON PACKAGED SNACKS

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he All India Food Processors’ Association (AIFPA) represents several large, packaged foods companies such as Haldiram’s, PepsiCo, Marico, Britannia, ITC, Bikanervala, among others; has written to the GST Council to lower tax rates for what it calls commonly used food products such as packaged or branded pickles, chutneys, sauces, fruit drinks, along with branded snack such as namkeens, bhujias, fruit and vegetable chips made of potato and banana.

India presently has four GST rates of 5%, 12%, 18% and 28%, apart from a cess on luxury and demerit goods such as automobiles, tobacco, and aerated drinks.

Domestic food processors have again requested the finance ministry to lower GST (goods and services tax) rates on packaged snacks such as potato chips, namkeens, and pickles ahead of the GST Council meeting in March.

Currently, most of these products attract a GST of 12%. The association has requested the government to consider putting them in the 5% GST slab.

funds for making year-round supplies, the sector needs special hand-holding, the letter added.

The letter comes amid reports that the Centre is considering merging goods and services tax rates of 12% and 18% into a single slab. The companies fear that the creation of a new tax bracket could increase their tax burden and invariably the cost to consumers.

AIFPA has written to the council that the branded or packaged snack foods namkeens, bhujias, fruit and vegetable chips made of potato, banana is currently placed in the 12% GST slab, so are ready-to-cook products like instant noodles. These are consumed by people from all segments of society.

In the meantime, unbranded snack foods are charged 5% GST and this

creates an irregularity in the sale of processed foods in the country.

AIFPA said, “This anomaly has created huge complexities and encouraged the production of unsafe and unhealthy unpackaged food in the market.

Contrarily, Covid-19 has shown us a roadmap to encourage the use of safe packaged food and not unpackaged food. In fact, a shift of consumption from branded to unbranded foods reduces revenue to the government and proves counter-productive.

Since the stressed economic viability of food processing industry, uncertainties of the crop, unstable farm product prices, and huge blockage of

India’s fast-moving consumer goods are built around high spending on food items. In terms of value, food contributes 57% to FMCG sales, according to market researcher Nielsen. These include staples such as pulses, rice, apart from snacks such as namkeens, cookies, chips, and beverages.

The association is also seeking the removal of taxes on cutting, brining, and syruping of fruits and vegetables apart from pulping and crushing of such raw materials. Currently, these steps are charged 5%, 12% GST which is counter-productive to the objective of saving the wastage of fruits and vegetables, the letter said.

Industry bodies, as well as companies, have made repeated calls to lower GST on packaged foods. For instance, biscuit makers have sought reduced tax to 5% on lower-priced biscuits or those priced below Rs100 per kg compared with the current 18%n

Food And Beverage Matrix | March 2021

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AUTOMATION ((IMPROVED PRODUCT QUALITY AND PRODUCTIVITY)

he Food industry is continuously trying to match the growth and evolving needs of every consumer. With rapid advancement in technology, people have been able to understand their own needs for diet and nutrition better, which can only be catered to with the development of new technology. With new eating habits and cultural enhancement, eating preferences have changed a lot everywhere in the world. People want to try and experiment with different kinds of food. Hence, automation is of great importance in the food sector.

With government programmes like ‘Start up India’, India has not only opened doors for young entrepreneurs, but has also opened its doors for automation. Machine designing with safety has been taken care of greatly. This is the reason why foods like dosa have been automated by bringing in “dosamactic” machine.

It is only because of the automation in food industry that serving such large quantities of meals in various schools is made possible. “Roti” making machine is one such example of automation. This technological upgradation has been a boon to the food industry and mankind.

Human civilization has seen machines taking over man. Not only our work has progressed, instead we have become dependent on machines. The impossibilities and odds have been battled. This has proved that automation, when applied in an effective way magnifies efficiency. Automation has always shown the prospects of a better future which is uplifting for man.

With the development of electronics and computing, optical sorting has been developed, based on the visual appearance of the product. The need to automate industrial processes is driven by several key requirements for competitive success and in some industries, viability of the manufacturing plants. They can be listed as those needing to improve productivity and product quality.

Improved Productivity Plant productivity may be defined as the quantity of end products manufactured per unit of operating parameters – plant size, number of workers, time of operation, etc.

Therefore, productivity is directly related to how efficiently the input resources are utilized in translating them into marketable end products.

Automation allows managers to

monitor and have more control over the process. This is possible because automation allows for efficient scheduling of work flow and labor use. The ability to maintain good records and information about past processes can clearly highlight areas that can be targeted for a more efficient allocation of resources.

One plant reported a 30 percent increase in plant productivity by using three discrete microprocessorbased controllers designed to perform all continuous loops involving complex, integrated algorithms, valve interlocking, and some sequencing.

Similar controls can also be used to optimize formulations, production scheduling, and process modeling.

Improved Product Quality Quality assurance is one of the most important goals of any industry.

Ability to manufacture high quality products consistently is the basis for success in the highly competitive food industry. High quality products encourage customer loyalty and result in an expanding market share. Quality assurance methods used in the food industry have traditionally involved human visual inspection. Such methods are tedious, laborious, timeconsuming and inconsistent. As plant

productivity has increased and quality tolerance tightened, it has become necessary for the food industry to employ automatic methods for quality assurance and quality control. In fact, this aspect of food manufacture is one of the areas that has received the most attention in terms of automation.

Thanks to advances in computer vision technology, substantial changes have been implemented in food plants to facilitate automatic food quality evaluation.

One of the most stubborn obstacles in the automation of food manufacturing is the biological variation in size, shape and homogeneity of the raw materials. Some materials (e.g., dairy) lend themselves readily to automatic processing because the raw material can be handled in bulk. Hence, automation needs to be actively persued if the food industry does not want to lag behindn

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March 2021 | Food And Beverage Matrix

ADVANCED DIGITAL INSPECTION SORTERS FOR GREEN BEANS

ey Technology introduces the VERYX® family of digital sorters for green beans. These chuteand belt-fed sorters identify and remove extraneous vegetable matter (EVM), including stalks, calyx, stems and several other types of unwanted vegetable materials often found with harvested green beans, as well as beans with blemishes and foreign material (FM) such as sticks, wood, glass and more. With optional threeway sorting, VERYX separates beans for rework while rejecting waste product and FM and passing good beans. Through improved sort accuracy, VERYX increases the removal of EVM, FM and defects to enhance product quality while virtually eliminating false rejects to maximize yield.

Ideal for many product varietals, VERYX can be tailored to sort whole or cut green beans, fresh or frozen, for fresh pack, frozen and canned product applications. These modular sorters are configured with the optimal sensor types, sensor positions, lighting, ejection system, product handling and software to meet the specific needs of each green bean processor. For multiproduct lines that also process other vegetables such as cut corn, peas, carrots, beets and more, VERYX maximizes production flexibility with fast and accurate recipe-driven changeovers that ensure repeatable results.

With chute- and belt-fed sorters available in a variety of widths for low- to high-capacity processing lines, VERYX can sort green beans before or after blanching and after freezing prior to packaging, depending on the products being produced and the processor’s objectives. Thanks to inspection zones that are wider than other sorters with a similar footprint, VERYX enables processors to increase their throughputs by up to 15 percent while conserving floorspace.

learning, self-adjustment algorithms, predictive diagnostics and smart alerts including the FMAlert™ feature. This enables VERYX to automatically adapt to normal changes in the product and environment, maintaining optimal performance. As result, VERYX can operate virtually unattended during normal production.

Minimal sanitation requirements and simplified maintenance help reduce downtime and the customer’s total cost of ownership.

Depending on the VERYX model size, system capacities range from up to 5.5 metric tons (12,000 lb.) of green beans per hour for VERYX B70 to up to 19 metric tons (42,000 lb.) of green beans per hour for VERYX B210, the largest sorter in the VERYX product family. Capacities are dependent on incoming defect levels and actual varieties.

VERYX features next-generation 4-channel cameras and laser scanners that offer twice the resolution of previous generation sensors.

Leveraging Key’s unique multi-sensor Pixel Fusion™ detection technology and objectbased recognition with advanced shape sorting algorithms, VERYX significantly improves detection accuracy. An innovative mechanical architecture, specialized product handling systems and new ejection system accurately separate EVM, FM and defects while virtually eliminating false rejects.

Pixel Fusion is a patented detection technology that combines pixel-level input from multiple cameras and laser sensors to provide the clearest possible differentiation between good product, defects, FM and EVM using multispectral analysis. Objectbased recognition and advanced shape sorting algorithms combine to recognize green beans with attached stalks, calyx and stems. Those beans can be separated for rework using

the optimal ejection strategy for each item in the product stream. VERYX sorters offer in-air inspection and the ability to view all sides of the product, achieving complete surface inspection with no blind spots for superior detection and removal of green beans with surface blemishes. All-sided inspection is sustained throughout the production cycle without requiring manual cleaning, because VERYX’s architecture strategically positions sensor windows, light sources and sensor backgrounds away from product splatter and contamination zones. “At Key, we have a long history and deep expertise sorting green beans, so we’re in a great position to leverage our knowledge to improve the process, taking advantage of the newest detection technologies.

We combine the most advanced green bean optical sorting with our mechanical grading and sizing systems and conveying solutions to help processors elevate their product quality and maximize yield,” said Marco Azzaretti, Advanced Inspection Systems Product Manager at Key Technology. “VERYX is an extremely versatile sorter. We customize each system to the exact needs the processor, considering the nuances of specific green bean varietals and regional differences in customer needs.” As the world’s most intelligent sorter, VERYX includes smart system features such as auto-

To further ease use and simplify operator training, Key developed an intuitive new UI designed with Human-Machine Interface experts.

The VERYX UI provides different views to users of various levels depending on their needs. Recipedriven operation ensures customers can count on consistent performance from their VERYX sorter day in, day out, including when running the same product across multiple sorters on different lines. For customers running multiple product types on the same system, the ergonomic VERYX UI enables the sorter to run a new product or grade at the touch of a button.

Operator qualification requirements are reduced, allowing a minimallyskilled individual to become a proficient user of the technology in less than one hour.

VERYX features Key’s Information Analytics, a powerful set of data acquisition and connectivity capabilities that allow users to gather a broad range of product and operational data from the sorter. Data can be shared for off-line analysis or exchanged directly with a customer’s SCADA, Manufacturing Execution System or PLC network.

Key manufactures VERYX sorters in both the U.S. and Europe, and supports customers worldwide through its global sales and service network.n

NESTLÉ LOSES BATTLE OVER ‘VEGAN BUTCHER’ TRADEMARK TERM

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estlé has abandoned its application to trademark the term “The Vegan Butcher”, following legal opposition from US vegan shop The Herbivorous Butcher.

Based in Minneapolis, The Herbivorous Butcher was set up by siblings Aubry and Kale Walch in 2016 to sell a variety of plant-based meats and cheeses.

According to VegNews, in August 2017, The Herbivorous Butcher tried to register the trademark “Vegan Butcher” with the United States Patent and Trademark Office (USPTO), but

were denied on the basis that the term was “merely descriptive”.

In 2017, Nestlé acquired Californian plant-based brand Sweet Earth Foods and has since released the Awesome Burger. The Swiss giant also revealed it would sell Sweet Earth vegan deli slices from supermarket counters using the phrase “The Vegan Butcher”.

As a result, VegNews reports that Nestlé applied to trademark the term with the USPTO, but was met with opposition by The Herbivorous Butcher over arguments that the term is crucial to the marketing and operations of its independent butcher shop.

Nestlé has since abandoned its application, with The Herbivorous Butcher winning the court battle. The company does not intend to pursue a trademark, as it wants to encourage companies to continue innovating with plant-based meats without potential legal recourse.

On the company’s Facebook page, The Herbivorous Butcher wrote: “Friends, we are beyond thrilled to share this news with you! The phrase “vegan butcher” shouldn’t belong to any single company, and this is also a huge victory for small businesses like ours.”

Last year, Nestlé was ordered by a

Dutch court to stop using the product name “Incredible Burger” following a preliminary injunction filed by Impossible Foods.n

Food And Beverage Matrix | March 2021

23

BLUE STAR TO STRENGTHEN ITS COMMERCIAL REFRIGERATION FOOTPRINT

BY EXPANDING ITS MANUFACTURING CAPACITY

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lue Star is expanding its manufacturing capacity of its deep freezers and storage water coolers and hence is in the process of setting up a new plant with an investment of Rs 130 crore at its existing facility at Wada in Maharashtra. This new plant comes to strengthen its commercial refrigeration footprint and will cater to the rising demand for commercial refrigeration products.

Blue Star is all set to double its production capacity for deep freezers and for this the new plant is being constructed on a built-up area of 19,300 sq.m and will have a capacity to produce around 2 lakh deep freezers and 1 lakh storage water coolers per annum. It is in the advanced stages of completion and is likely to be commissioned towards the end of this year.

According to B. Thiagarajan, MD, Blue Star, the need for commercial refrigeration in India is increasingly becoming vital across industries be

it for pharmaceutical or healthcare, agriculture, hospitality, food processing, or dairy, amongst others.

In fact, compared to the developed countries, commercial refrigeration adoption in India is only at a sub5% level, which translates into huge opportunities for us.

The company’s facilities at Wada and Ahmedabad are dedicated to manufacturing its wide range of commercial refrigeration products. Blue Star plans to double its revenues in the commercial refrigeration segment in the next three years.

The company has been offering a wide spectrum of commercial refrigeration products and cold chain equipment catering to various segments such as pharmaceutical and healthcare, agriculture, dairy, ice-cream, processed foods, hotels, restaurants, fast food chains, quick service restaurants, and retail outlets, besides several institutional clients.

22 MEGA FOOD PARKS ARE OPERATIONAL OUT OF 37 APPROVED BY THE GOI

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ut of 37 about 22 mega food parks are operational and approved across India, stated Minister of State for Food Processing Industries Rameshwar Teli.

The minister said the government does not establish mega food parks in the country on its own. The proposals for the same are invited through Expression of Interest (EoI) from time to time.

The operational mega food parks are located in 15 states including Assam, Punjab, Odisha, Mizoram, Maharashtra, among others. Under the Mega Food Park Scheme, the government had given approval for 42 mega food parks in the country. But the Ministry has accorded final approval to 37 mega food parks and in-principle approval to two mega food parks in the country under the Mega Food Park scheme.

As on date, there is no proposal under consideration to establish new mega food parks in the country including the state of Telangana under the Mega Food Park Scheme of the Ministry. He also explained that the government has been implementing the Mega Food Park Scheme to create modern infrastructure for the food processing industry.

The two projects for which in-principle nod has been given are going to be set up in Meghalaya and Tamil Nadu.

This scheme is now a component of the new Central Sector Umbrella Scheme Pradhan Mantri Kisan Sampada Yojana (PMKSY)n

To further support the pharmaceutical and healthcare sectors, the company announced the launch of a new range of commercial refrigeration products and solutions which are ideal for storing vaccines. These comprise specifically designed temperature controlled refrigerators

and transporters, which are integral for building a robust ecosystem for vaccine distribution in India.

Currently, Blue Star has around 1,500 trained channel partners for commercial refrigeration, spanning across cities in India, with 50% of them present in Tier3, 4, 5, and 6 marketsn

GAS-O-FAST LAUNCHED DIGITAL CAMPAIGN WITH REGIONAL INFLUENCERS

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ut of 37 about 22 mega food parks are operational and approved across India, stated Minister of State for Food Processing Industries Rameshwar Teli.

The operational mega food parks are located in 15 states including Assam, Punjab, Odisha, Mizoram, Maharashtra, among others. Under the Mega Food Park Scheme, the government had given approval for 42 mega food parks in the country.

But the Ministry has accorded final approval to 37 mega food parks and in-principle approval to two mega food parks in the country under the Mega Food Park scheme.

The two projects for which inprinciple nod has been given are going to be set up in Meghalaya and

Tamil Nadu.

The minister said the government does not establish mega food parks in the country on its own. The proposals for the same are invited through Expression of Interest (EoI) from time to time.

As on date, there is no proposal under consideration to establish new mega food parks in the country including the state of Telangana under the Mega Food Park Scheme of the Ministry. He also explained that the government has been implementing the Mega Food Park Scheme to create modern infrastructure for the food processing industry.

This scheme is now a component of the new Central Sector Umbrella Scheme Pradhan Mantri Kisan Sampada Yojana (PMKSY)n

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March 2021 | Food And Beverage Matrix

SUPER INDIAN SUPER FOOD look at some of the most-frequentlyused spices in India and their

Black Pepper Famously known as the ‘King of Spices’, pepper comes with major benefits that aids in enhancing digestion along with weight loss. By detoxifying the body, black pepper is also said to prevent cancer when it is mixed with turmeric.

Ritu Mishra (Food Technologist) Being one of the major and hot Topic these days, COVID has changed our life tremendously. All Inactive and leisure lifestyle people are now moving towards a healthy life style.

The Amazing Health Benefits of Black Pepper (Kali Mirch) •

Cold & Cough

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Prevents Peptic ulcers

•

Prevents cancer

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Improves Oral Health

Deaths

Deaths wrt to case reported

Let’s have a look at the numbers – Country

Population

COVID-19 cases Reported

Deaths percentage wrt population

Canada

37,742,154

845652

21675

2.56%

0.06%

USA

331,002,651

27828370

495275

1.78%

0.15%

UK

67,886,011

4126154

120757

2.93%

0.18%

Brazil

212,559,417

10168174

246504

2.42%

0.12%

India

1,380,004,385 11016463

156463

1.42%

0.01%

World

78000000000

2470772

2.22%

0.0032%

111419939

Although we can conclude that India is the only country whose Deaths wrt to case reported percentage is the lowest. and least Deaths percentage wrt population. As compared to other developed countries. So, are We different? Or What makes us more immune?

•

Having an Insight at our plate, what we can see are vegetable and spices.

•

With the rise in consideration of immunity-boosting food habits, the masses have understood the fact that several Indian spices are immunity boosters and can be used in our daily diet to meet the need of the hour considering the current pandemic.

From turmeric, black pepper to the cumin seeds, the spices play an integral part of almost every Indian recipe across various cooking styles.

Coming to the corporate culture, there is an amplified demand amongst the corporate for food items that are immunity-boosters. The age-old Kadha is replacing various types of tea and coffee at many workplaces, which is prepared with Tulsi, cinnamon and various other herbs and spices. It has even been suggested by the Ministry of AYUSH, as an effective measure against cold & cough and seasonal flu.

Going beyond the taste factor, it is surprising to know the contribution of spices to our nutritional intake. Let’s

• •

You need a pinch of pepper powder and add some salt in it then start rubbing the affected area for the results.

Helps in Quit Smoking: Black pepper can help you in the get rid of smoking as it has significant elements. ...

Vitamins and Minerals.

Turmeric The traditional go-to ingredient for innumerable reasons, turmeric contains bioactive compounds with powerful medicinal properties.

Curcumin, which is the main active ingredient in turmeric, has powerful anti-inflammatory effects and is a very strong antioxidant. As a result, the benefits of consuming turmeric are many including a boost to immunity system, lowering cholesterol rate, prevention of cancer and easing arthritis problems.

Cinnamon Cinnamon is rich in healing properties and antioxidants that are known to have anti-inflammatory effects that promote the growth of beneficial bacteria through its prebiotic properties. One of the most versatile ingredients, cinnamon can be incorporated into various dishes and recently have been increasingly used in various desserts like cakes and ice-creams too.Cinnamon Is High in a Substance With Powerful

Medicinal Properties,Loaded With Antioxidants, Anti-Inflammatory Properties, May Cut the Risk of Heart Disease,Improve Sensitivity to the Hormone Insulin,Lowers Blood Sugar Levels and Has a Powerful Anti-Diabetic Effect.

Chilli Along with me, Enhancing taste and flavor of food. Green chilies are rich in vitamin C. Regular consumption of vitamin C helps develop resistance against infections, pro-inflammatory free radicals from the body and harmful diseases by boosting immunity. When green chilies are chewed, saliva is automatically released in good amount. It helps in food digestion. Green chilies tend to be a great source of vitamin C, a vitamin that can assist your body in absorbing iron from a vegetarian diet and hence plays a key role in your body's ability to metabolize iron. Also, they improve hemoglobin levels being a natural source of iron and help fight anemia. Eating green chilies benefits people suffering from diabetes by reducing their increased sugar levels and further creating a balance in their bodies. The antibacterial properties of green chilies help protect the body from injurious effects of free radicals generated during stress and various diseases.

The vitamin C content in green chilies is a potent water-soluble antioxidant that is essential for collagen synthesis.

Collagen is one of the main structural protein required for maintaining healthy and glowing skin. Due to the presence of natural silicon that improves blood circulation to the scalp and hair follicles, green chilies act as a natural hair growth stimulator and shield follicles from harmful effects of di- hydro testosterone.

Green chilies help burn excess fats of the body by increasing metabolism and having zero calories. Being rich in vitamin A, green chilies help in improving vision among people of all ages. Green chilies are enriched with minerals, including potassium, manganese, iron and magnesium.

These are important components that help control heart rate and blood

pressure. Green chilies are rich in calcium and vitamin K that help decrease your risk of osteoporosis and over bleeding when you're injured.

They also contain vitamin A that is helpful in maintaining healthy bones, teeth, mucous and membranes. To help resolve and prevent constipation, choose green chilies that contain plenty of dietary fiber. Green chilies contain capsaicin that aids the release of endorphins (feel good hormone) into the brain. Hence, they are known as mood stabilizers.

Green chilies are a must for a hearty meal. Remember to consume in moderation to maximize the fitness doles. Excess of it can cause inflammation and sometimes even stomach cancer.

Coriander Benefits May help lower blood sugar. High blood sugar is a risk factor for type 2 diabetes. Rich in immune-boosting antioxidants, may benefit heart health. May protect brain health. May promote digestion and gut health, may fight infections, may protect your skin, easy to add to your diet.

Conclusion Combined with other prominent herbs and shrubs, spices can prove to be extremely important for the human body. Since these spices have a strong flavor, it is important to understand and adhere to the suggested proportion to avoid any discomfort in the body.

For instance, excessive use of black pepper or ginger could cause an upset stomach and the same applies to the use of other spices as well.

We are lucky to have these spices abundantly in our diet for generations.

Whatever we cook invariably has turmeric, ginger and garlic. During these times of the pandemic, these spices help us improve our antibodies and help build cells to fight viruses.

Going forward, we are planning to come up with a separate counter with immunity-boosters food items in our menu which will openly specify the ingredients like vegetables and grains each food item contains.n

Food And Beverage Matrix | March 2021

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WAMUL TO FORAY INTO CATTLE FEED SUPPLEMENTS TO INCREASE MILK PRODUCTIVITY

come, the compound cattle feed to be manufactured in the plant will use such bypass protein as an ingredient to produce Bypass Protein-based Compound Cattle Feed.

est Assam Milk P r o d u c e r s ’ Cooperative Union Ltd. (WAMUL), popularly known as Purabi Dairy has entered into Cattle Feed supplements to augment its drive towards increasing milk productivity and reducing production costs for dairy farmers.

The range of Cattle Feed supplements shall reinforce WAMUL’s efforts in improving milk productivity of cattle and thus reduction in the cost of production. Productivity improvement is identified as one of the keys areas of interventions required for dairy development in Assam.

As a part of the planned product line-up, WAMUL has commenced production of Area Specific Mineral Mixture & By-Pass Protein Meal at its Cattle Feed Plant situated at Changsari, Kamrup district.

WAMUL has been promoting and propagating scientific feeding practices like Ration Balancing

At present, WAMUL is managed by the National Dairy Development Board and holds market leadership in Assam in pasteurized & fortified pouch milk segment with sales of over 67,000 liters of milk per day and over 5000 liters worth of milk products.

Programme (RBP) and breed upgradation through the Artificial Insemination (AI) programme. These projects are supported & funded by the Government of Assam through Assam Project for Agri-Business & Rural Transformation (APART) – WAMUL being the End Implementing Agency (EIA) for the Formal Dairy Sector. Providing Area specific mineral mixture for productivity

ENJOY BARBEQUE & GRILLS THIS SEASON AT THE BBQ COMPANY SECTOR 38, NOIDA

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he BBQ Company is situated in Gardens Galleria Mall, Sector- 38 in Noida.

It is a lively restaurant, with an attentive staff and a wide variety of delectable barbeque and buffet options that will leave you satiated.

The restaurant has vibrant interiors, mainly made up of wood, which gives it a warm, relaxed feel. The restaurant is spacious, colourful and has televisions at strategic locations for you to catch up on your favourite matches and shows. All these create a lively, yet relaxing environment which help you enjoy a sumptuous meal, barbeque specials made at the table as well as buffet or à la carte.

It also has a non-alcoholic bar offering a wide range of mocktails and drinks to choose from. The ColdStone ice cream counter is popular with children where they can enjoy customised ice-creams. Live grill, embedded in each table, enables you to enjoy a leisurely barbeque.

Spoiling you for choice are an array of grills to choose from, including, paneer tikka, soya chaap, achaari fish tikka, chicken tikka, Lahori prawns, tandoori chicken wings and mutton seekh kabab.

Live grill, placed on your table, is

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the highlight of the whole dining experience. It allows you to grill your own kababs and tikkas and savour them piping hot. Right from meat, seafood and vegetarian delights, there’s a lip-smacking range to choose from. The lavish dinner includes unlimited servings of soups, salads, main course and desserts. The fare is a mix of Indian, Chinese and Italian dishes. There is a live kitchen where you can order momos, pizza, palak patta chaat and more.

The restaurant gives the food connoisseur a wide range of barbeque grills dishes to choose from – both vegetarian and non-vegetarian. From Kadhai panner, the delicious hing dhaniya kea aloo to Luckhnowvi murg biryani, butter chicken , fish in hot garlic sauce, everything in the main course makes you wish you had the appetite for one more round. For those who enjoy soups and shorbas, there is the mint chicken soup for the non-vegetarians and tamatar dhaniya shorba for the vegetarians. There is also a wide array of salads from the salad bar to pick and choose from.

With an array of delicious traditional desserts like gajar da halwa, kale wala jamun, moong dal halwa and hot chocolate brownie to end the sumptuous meal.n

enhancement is a vital element in the feed regime, especially for productive & reproductive health of the cattle.

In cattle feed a major and one of the most nutritive components is protein. An innovative process to increase the bioavailability of such protein has been adopted to produce by-pass protein. Presently, WAMUL launched Bypass Protein as a feed supplement for the cattle. In days to

With World Bank funding, under the APART project of Govt. of Assam, WAMUL has been able to deploy a team of veterinary doctors to ensure productivity enhancement of cattle through AI service network. With the launch of its range of cattle feed & feed supplements, WAMUL will be able to ensure supply of nutritious & healthy feed supplements to the farmers. These measures will, in turn, result in better quality & quantity milk production and higher returns to the local dairy farmers – a step towards the “Doubling Farmers’ Income” aim set by PM Modin

XPERIENCE THE CHARM OF GRAND WEDDING BRUNCH AT JW MARRIOTT MUMBAI SAHAR

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xperience the charm of grand weddings as JW Marriott Mumbai Sahar presents brunch inspired by the spirit of the wedding season on February 28. It will reinforce the hotel’s commitment to creating a cuisine experience par excellence for intimate and grand weddings for friends and family from ideation to execution, guests will enjoy a superlative experience that is unmatched and unforgettable.

The grand wedding brunch is the perfect showcase of innovation, from cuisines, décor, layouts and themes that can be customised and personalised keeping the guest’s choices in mind. From decadent desserts to crafted cocktails, a union and blend of Indian traditions and customs alongside global trends guests will witness it all.

The décor of fresh orchids, lilies, chandeliers and drapes create a

stunning visual montage of what a perfect wedding brunch should look like. Paired with the handcrafted cuisine from across the globe, the afternoon will spell refined elegance and good taste in every way.

The brunch stands testimony to the hotel’s culinary mastery in flavours and textures that would make a statement at any wedding. Guests can immerse themselves into the grandeur of an extravagant Indian and International fare created by a team of masterchefs.

The spread will feature counters such as Awadhi Biryani Stage, Sushi and Tempura Bar, Delicacies from the Wok, Pizzette, Pasta and Risotto, Maharashtrian Vyanjan, delicacies of Mewar, Indore Ki Chaat Wali Gali and Southern Sojourn. Round off the perfect meal with exciting live dessert stations serving guests Baraf ka Gola, Rabdi Jalebi with Hot Milk and much more.n

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March 2021 | Food And Beverage Matrix

POSITIVE EXPOSURE AND EXCELLENT COVERAGE HELPS IN THE PRESENCE OF OUR COMPANY PAN INDIA

BY SHIKHA GARG How has the food processing industry grown in the past decade?

Like most markets, the food industry is subject to the shifting tides of consumer preference, especially in today's viral world which has witnessed a lot of work opportunities and travel.

Over the last decade, there have been countless trends and fads in cuisines to elaborate, bakery industry and over-the-top desert culture which has become a modus – vivendi.

Shikha Garg Director Magic Colours

This amplification has brought about a lot awareness and development in the food processing industry which might become a synonym to the 2020 and millennials.

Tell me about your company’s growth from its inception?

Magic Colours India is a project that focuses on manufacturing and producing in India whereas the distribution is spread over South Asia , Gulf, Australia and more.

Magic Colours® since its inception has always riveted towards upscale trend and has successfully managed to develop and launch new products every few months. With the recent trends and developments hitting the chart we are projecting a completely new market for bakery supplies across the globe.

Magic colours has always made efforts to stay ahead of time when it comes to offering quality product in field of baking.

As a regular advertiser with food and matrix what was your experience?

It is always a pleasure to advertise in the esteemed “ Food + Beverage Matrix”

magazine. The positive exposure and excellent coverage helps in the presence of our company pan India. Your magazine has given us an opportunity to covey our goals and efforts excellently.

What growth percentage do you expect by the end of fiscal year ( 2021-2022) at your end?

The novel pandemic followed by the lockdown has significantly impacted the whole food industry amongst which bakery industry is one of them.

After booming to its highest peak, the current year is a period of watch and transition of how the industry moves and unfolds itself to the best.

All the counts depend on the worldwide scenario of the food and bakery industries adaptive radiation.

Do you think government has taken enough measures and initiatives for the food processing industry? what more can be done for this industry?

The aids from the government to promote the food and bakery industry have been enormous and of great help in taking it to the next level at par with the international standards.

However stricter measure need to be implemented when it comes to quality and safety including hygiene to make this industry more conformable with the global standards.

FSSAI has laid down many stringent norms for the Indian food processor.

Do you think our products have met the global standard now?

The stringent norms that have been laid down by FSSAI need to be implemented on record. And speaking of global standards , a big YES. The volumes of exports in processed food speak for itself.n

Magic Colours India

MAGIC COLOURS™ IS A SUBSIDIARY OF THE MOTEK SUGARCRAFT GROUP. ESTABLISHED IN 2001, THE COMPANY OFFERS A WIDE

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W W W . M A G I C C O L O U R S . I N

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March 2021 | Food And Beverage Matrix

SNAPDEAL EXTENDS SUPPORT TO FSSAI’S ‘EAT RIGHT INDIA’ MOVEMENT

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napdeal has extended its support to the Ministry of Health and Family Welfare’s ‘Eat Right India’ Movement being led by Food Safety and Standards Authority of India (FSSAI).

From February 22, 2021, the orders that are daily shipped to reach 92 per cent of India’s total towns and cities, will have prominently placed customised information stickers about fortified products.

The stickers will drive awareness about the '+F' mark that identifies fortified foods and will educate consumers about the importance of fortified foods in fighting malnutrition.

The company will also use its digital channels to disseminate information about the benefits of fortified foods in daily diets and how consumers can identify such products with the '+F’ mark while buying online or offline.

In addition to this, the company will also work closely with its sellers, delivery partners and third-party workers to deliver the message to a larger audience.

Today, India suffers from the triple burden of malnutrition. Over half of women and children suffer from anaemia. Non-communicable diseases such as diabetes, heart disease, and hypertension account for more than 60 per cent of deaths.

To tackle this growing problem,

fortification of food has been identified as a key intervention area under Poshan Abhiyaan. Food fortification is a process in which key vitamins and minerals like Vitamin A and D and minerals such as Iron, Iodine, Zinc are added to staples such as rice, wheat, oil, milk and salt to provide better nutritional outcomes.

Speaking on the initiative, Rajnish Wahi, Snapdeal's senior vice president, said, “Our support for the Eat Right Movement is an extension of our spirit to serve Bharat. We are proud to galvanize forces with Food Fortification Resource Centre (FFRC) and scale up communication in a short span of time, covering millions of people and impacting community behaviour positively.”

According to Arun Singhal, CEO FSSAI, such mechanisms are certainly a great vehicle in taking key messaging to the grass-roots level for the benefit of our society at large. He encouraged other similar business models to come forward and disseminate the right messaging on safe, healthy and sustainable eating practices through their vast delivery network. He urged people to start recognising the '+F' mark on 5 key staples.

Talking about the future strategy for scaling-up food fortification, Singhal stated that FSSAI has already issued a draft notification for mandatory fortification of edible oil and milk.

In the near future, our people will be able to get recommended doses of micro-nutrients through availability of fortified edible oil and packaged toned, double toned, skimmed milk or standardised milk fortified with essential vitamins like A and Dn

INDIA-UK ECONOMIC TIES: TOWARDS A SHARED PROSPERITY

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panel of experts during a virtual panel session by Hudson Institute think tank have opined that India is an important factor for US’ strategy in Indo-pacific. Both the countries, as per the panel, share a congruent strategic vision for the economies to be free and open amid China’s growing presence.

Shivshankar Menon, Indian foreign secretary, said the relations between India and US are expected to grow as the strategic congruence between these countries is growing on issues like climate change, China, maritime security and many others. Menon said, “Since 2012, China’s active presence in South Asia, much stronger strategic commitment to Pakistan, playing a role in the internal politics of countries like Nepal and Sri Lanka and military build-up in the Indian Ocean region are problematic to India”.

Further, Menon said China’s opposition to India is increasing including on issues like NSG and UNSC. Several world powers including India and US are discussing to ensure open, free and thriving Indo-Pacific region.n

A

INDIA IS IMPORTANT FOR US’ STRATEGY

panel of experts during a virtual panel session by Hudson Institute think tank have opined that India is an important factor for US’ strategy in Indo-pacific. Both the countries, as per the panel, share a congruent strategic vision for the economies to be free and open amid China’s growing presence.

Shivshankar Menon, Indian foreign secretary, said the relations between India and US are expected to grow as the strategic congruence between these countries is growing on issues like climate change, China, maritime security and many others. Menon said, “Since 2012, China’s active presence in South Asia, much stronger strategic commitment to Pakistan, playing a role in the internal politics of countries like Nepal and Sri Lanka and military build-up in the Indian Ocean region are problematic to India”.

Further, Menon said China’s opposition to India is increasing including on issues like NSG and UNSC. Several world powers including India and US are discussing to ensure open, free and thriving Indo-Pacific region.n

PM BATS FOR PVT SECTOR PARTICIPATION IN HEALTHCARE

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rime Minister Narendra Modi on Tuesday urged the private sector to participate in building a network of public health laboratories under the Ayushman Bharat Pradhan Mantri Jan Arogya Yojana. He added that in the context of the pandemic, the government is focussing on every aspect of the healthcare sector, including medical equipment, medicines, ventilators, vaccines, scientific research, and surveillance infrastructure.

The minister also added that under the PM Aatmanirbhar Swasth Bharat Yojana, a modern ecosystem will be developed ranging from research to testing and treatment. “As per the recommendations of the 15th Finance Commission, local bodies will get over Rs70,000 crore keeping health services in mind. That is, the government’s emphasis is not only on investment in healthcare but also to expand access to healthcare even in far-flung areas of the country,” he added further.n

FHRAI WRITES TO FM REQUESTING INCREASE IN THRESHOLD LIMIT ON ZERO GST FOR HOTELS TO RS 2000

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ounded in 1955, the Federation of Hotel and Restaurant Associations of India (FHRAI) is India’s apex hospitality association and the 3rd largest in the world. The association has written to the Finance Minister Nirmala Sitharaman to enhance the threshold limit for zero GST for hotel room tariffs from the present Rs 1000 to Rs 2000 per room per day.

The association has stated that the move will boost stays in the lower budget segment, which in turn will encourage more domestic travellers to venture out and thereby give tourism sector the much required boost. Increasing the threshold limit on zero GST will give hotels a chance to attract more tourists, thus increasing the chance of generating slightly better revenues. This could result in a multiplier effect for the hospitality as well as the tourism industry.

Gurbaxish Singh Kohli, vice president, FHRAI, said, “There are quite a few budget hotels that offer accommodations in the Rs 2000 tariff per day per room.

Increasing the present zero GST threshold to Rs 2000 will give these budget hotels a chance to revive business. The hospitality sector is engulfed in massive losses and mounting debts due to the pandemic and it is dealing with a very gloomy economic situation with no respite in near sight. This move will boost the lower budget hotel segment, which will encourage more domestic travellers to take vacations, aiding the tourism sector.”

The FHRAI in its pre-Budget memorandum had also requested for increasing the threshold limit of hotel room tariff charged at 18 per cent GST to be raised to Rs 9500 from Rs 7500 “The Hospitality sector is dealing with a very gloomy economic situation with no foreseeable respite. Being the first sector affected by Covid-19 and the last to revive, the hospitality sector in the country is waging a battle for its existence. This unprecedented crisis has destroyed the entire hospitality eco-system in the country which would take many years to recover. Therefore, only some extraordinary measures and support from the Government can save the industry at this time of deep crisis,” concluded Kohli.n

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March 2021 | Food And Beverage Matrix

HEALTH CLAIMS ON FOOD PRODUCTS THAT INFLUENCE CONSUMER’S CHOICES When there are many companies and brands for the same or similar products, each one will try to give a reason or advantage for consumer to buy that product. This is usually done by making a claim for the product that shows that the product is better and so people should buy this one.

Claims can be of various kinds. It may be concerning eating qualities of the food such as having better flavour and taste. There are claims made on purity or authenticity of ingredients or process. Claims concerning quantity such as a presence of desirable nutrient such as a vitamin or an undesirable ingredient such low sugar or salt are very commonly used.

Foods are also known to have an impact on health not just through nutrients like proteins, vitamins and minerals but also some substances that are present in them that may be beneficial for health. Consumers have started relating nutritious food with health because of nutrients as well as some healthy ingredients that are present in the food product or if some unhealthy ingredients are less in it. This has encouraged many companies to make claims to that effect.

FSSAI has realised that there is a possibility of consumers getting swayed by many claims some that may not be valid. In order to make consumers aware of good healthy foods with ingredients and nutrients in them affecting their well-being, FSSAI notified a series of regulations. The intention is to make food companies more responsible in communicating through advertisements and through claims on their labels prohibiting certain claims which may be deceptive or may not convey proper meaning.

Conditions of Health Claims When a health claim is made both the physiological role of the nutrient or substance as well as composition of product with respect to that substance must be considered. When a substance affecting favourably or adversely health is mentioned, the claim must relate to the amount as defined by regulation.

For example, when it is claimed to have high in protein or low in sugar, the amounts must be as stipulated by the regulation.

Nutrient function claims can be made on the basis of current scientific knowledge about the health effects of the nutrient.

However, disease risk reduction claim can only be made as per the conditions specified by FSSAI. Calcium and vitamin D are both essential for bone health. They also reduce the risk of osteoporosis. Thus is easier to make a

claim of nutrient function claim such as calcium is essential for bone health but to make the disease risk reduction claim adequate amounts will be needed to be present in food.

There are certain disease risk reduction claims have been defined by FSSAI which could be made by the manufacturer but others would need approval of claims by the FSSAI. For this a procedure has been laid down for submission of documents for seeking approval.

One can also make a health benefit claim for a product prepared by the manufacturer. However, this needs substantiation with a well-designed human clinical study under the guidance of established research institution backed by published data.

There are botanicals or nutraceuticals that may provide some health benefits.

In order to make claims regarding these to show that the product made using these in it will provide the benefits, one may need a clinical study in which the product will have to be consumed by people being studied and the health benefit will have to be demonstrated.

As such study will require expertise in physiology as well as in statistics so established institutions may have to be involved in such studies to obtain reliable data that need to be submitted to FSSAI for approval of the claims.

Although claims regarding the foods can be made in a manner to indicate that the food or substance in the food may reduce the risk of a disease, however claims cannot be made to indicate that it would treat or cure a disease.

As new opportunities exist many new food products are appearing in the market with many claims. Claims were made earlier also but since there were no clear rules how these would be made some were made without any basis or substantiation. Even a slight reduction of undesirable ingredients or slight addition of nutrient or healthy ingredient would be claimed in exaggerated manner. This is not possible now.

Not only have the guidelines or conditions have been provided for making claims, there are stricter punishments for violations which would prevent irresponsible claims. Also the word and language that will be used as per the directives, will be easier for the consumers to understand and make proper choice for healthier and nutritious products. This would certainly create better confidence in good products.

(The author is executive director, Protein Foods and Nutrition Development Association of India -PFNDAI)

CHICKP GOING COMMERCIAL WITH NOVEL PROTEIN, SEEKING NEW OPPORTUNITIES IN US MARKET

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hickP Protein Limited reported full commercial production of its 90 per cent chickpea isolate. The company is simultaneously expanding its global activities, having kicked-off a venture in the US by sealing a joint market development agreement with Socius Ingredients, Inc. The company revved up consistent, stable production capacity to 20 metric tons per day, equating to more than 5,000 metric tons annually of its uniquely concentrated nonGMO, allergen-free chickpea protein isolate. The ingredient is designed to provide proteininfused functionality and a nutritional boost to an array of food and supplement applications, including dairy alternatives, baked products, and gluten-free foods. The company also is actively seeking new opportunities in the plant-based alternatives industry, especially in the thriving US market.

Ron Klein, CEO, ChickP, said, “We have established a modern, BRC certified food facility, where we have applied proprietary technology for the production of highvalue, clean-label chickpea protein.

We’ve already attracted considerable interest from major food brands, and this month alone welcomed a number of production commitments from several new customers.”

The company is currently partnering with several food companies on specialised projects to develop the North American market for plantbased innovations. “Socius has exemplary protein application expertise and, with a stateof-the-art technical center in Chicago, boasts strong connections to manufacturers of plant-based products. We’re strategising with Socius to explore the many creative possibilities for producing chickpea protein-based prototypes,” said Klein.

Conor Buckley, vice president, Socius, said, “ChickP’s offering sets a new standard for pure protein solutions through

multiple beneficial attributes, including a dense nutritional profile, neutral flavor, and distinguished functional properties. These render it an excellent candidate for integration into a full spectrum of dairy analogs, including beverages, desserts, creamers, and more. We look forward to working with the ChickP team to bring the organoleptic and nutritional potential of chickpea to our customers.”

The company has appointed Itay Dana as VP of sales and business development to lead these activities. With nearly 15 years of experience in the food, supplement, agrotech, and life science industries, with a focus on plant-based proteins, Dana is a veteran in food engineering and biotechnology. He formerly served as the VP of Marketing and business development at Equinom, Director of New Technologies for Lycored Ltd., and was Head of Food Innovation at Galam, Ltd. The Good Food Institute (GFI) reports a booming plant-based foods industry in the US, and pulses are galvanizing alternative protein innovation.

New SPINS retail sales data released March 3, 2020, show that US grocery sales of plantbased foods that directly replace animal products have grown by nearly a third in the past two years, reaching US$5 billion in sales.

“The US is fast emerging as a key global player in meat and dairy alternatives. This market already is familiar with soy and pea proteins. However, these sources still cannot meet all the desired specifications for the broader spectrum of applications. Food companies are demonstrating an openness to try new plant-sourced protein contenders and the mighty chickpea is now gaining its due recognition and momentum,” said Dana.n

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March 2021 | Food And Beverage Matrix

INDIA-UK ECONOMIC TIES: TOWARDS A SHARED PROSPERITY in the year, of which India’s exports to the UK were US$ 8.8 billion and imports from the UK were valued at US$ 6.9 billion. India has maintained a favourable trade balance with the UK, albeit exports have risen at a snail’s pace in the last ten years (Figure 1). In 2019, UK accounted for 2% of India’s total trade with the world, while India’s share in UK’s total world trade was relatively less at 1.2%.

T

he marvellous successes that India and UK have exhibited all these years only scratch the surface of the exciting possibilities that lie ahead. Exciting developments wait to unfold that would bind the two countries together on a path of shared prosperity.

The last few years witnessed a turning point in India-UK economic relations.

Both of them are strong proponents of free trade and multilateral economic system, being fairly open economies themselves.

In 2019, UK was India’s fifteenth largest trading partner and India was UK’s nineteenth largest trading partner in goods. The trade between the two nations stood at US$ 15.9 billion in 2019.

The biggest success in India-UK economic dialogue has been marked by the announcement of an Enhanced Trade Partnership (ETP) at the fourteenth meeting of the JETCO, held in July, 2020. The partnership is envisaged to “address non-tariff barriers to trade and explore routes to remove tariff barriers”.

Research indicates that the two nations have a tremendous untapped trade potential. India has the potential to export an additional US$ 104 billion worth of goods in which it has comparative advantage.

From the time when the British first entered India in the sixteenth century to the present, trade and commerce have continued to play a vital role in strong bilateral relations between India and the UK. Having had rich historical ties in manufacturing, the two countries today, have transformed into service-led economies. Both of them are strong proponents of free trade and the multilateral economic system, being fairly open economies themselves. The past year saw the pandemic taking a toll on global cooperation, as nations started to

isolate and look inward. However, in these trying times, India and UK’s partnership reached a new milestone with their collaboration to carry out large-scale production of the AstraZeneca-Oxford vaccine.

The last few years witnessed a turning point in India-UK economic relations. In 2016, the then UK’s PM Theresa May came to India on a trade mission to revitalise economic ties between the nations. The visit came at the time of UK’s decision to exit the European Union, hence signalling UK’s intentions to engage more closely with India in the postBrexit era. Signing of agreements on Intellectual Property and Ease of Doing Business and deals worth over £ 1 billion symbolised the advent of this new partnership. During PM Narendra Modi’s visit to the UK in 2018, the beginning of a “new UK-India Trade Partnership” was officially announced.

Coming to composition of trade in goods, it is interesting to note that while India’s export basket to the UK consists of mainly final goods viz, consumer and capital goods, the import basket comprises of largely intermediate goods used in the domestic industry and capital goods.

The top commodities that India has been exporting to the UK traditionally are clothing items, articles of jewellery, refined petroleum products and vehicles. Lately, exports of machinery parts like turbo jets and pharmaceutical products have picked up. India’s imports from the UK have been concentrated in certain products such as gold, silver, diamonds and other precious stones, iron and steel (mainly scrap), machinery, electrical equipment and petroleum.

Considering that the current trade in goods has been somewhat stagnant in the last decade, an exercise was carried out to estimate the additional trade that is possible between the two nations. The results were promising:

As the two countries forge this new partnership, it is worthwhile to study their trade and investment relations

Trade in Goods – Current and Potential In 2019, UK was India’s fifteenth largest trading partner and India was UK’s nineteenth largest trading partner in goods. Trade between the two nations stood at US$ 15.9 billion

total bilateral trade amounting to US$ 175 billion is possible if the two countries were to import from each other what they are importing from the rest of the world. India has the potential to export an additional US$ 104 billion worth of goods, in which it has a comparative advantage. The sectors having the highest potential are refined petroleum products, medicaments, gems and jewellery, automobiles, apparels and mechanical parts. Similarly, UK has an additional export potential of US$ 71 billion to India with opportunities present to export more of petroleum, iron and steel, copper, mechanical and electrical machinery, medicaments and medical and surgical apparatus.

Trade in services Both UK and India are net service exporters with trade in services contributing a share of 25% and 12% in their GDP, respectively. India’s trade in services with the UK has seen more impressive growth than trade in goods. Total trade between the two nations has almost doubled over the last decade and touched US$ 13.8 billion in 2019. Like trade in goods, India has maintained a favourable trade balance in services with exports to the UK amounting to US$ 9.8 billion and imports at US$ 4 billion in 2019 (Figure 2).

UK is a vibrant market for India’s exports. “Other business services”, which include research Figure 2- India’s trade with the UK in services (in US$ billion) Indias-trade-with-the-UK-in-services-IBT-TPCI Source- UNCTAD STAT

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and development, professional and management consulting and technical, trade-related services dominate India’s service exports to the UK followed by travel, telecommunications, transport and financial services Likewise, India is among the fastest growing markets for UK’s service exports with the top services imported being travel, other business services, air transport, intellectual property charges, financial and telecommunication.

With both the countries having global Export-Import-and-Total-Trade-TPCI-IBT Source: WITS Database

Food And Beverage Matrix | March 2021

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competitiveness in similar skill structures, scope for collaboration is high. This is already translating in certain areas such as research and development, where UK is India’s second largest collaborator. Their joint research in science and innovation is estimated to reach £ 400 million by 2021. The increasing engagement between the two countries is also gauged by the fact that UK issues more skilled work visas to India than the rest of the world combined. Furthermore, the UK governments’ decision to create a Graduate Immigration route for enabling international students to stay back in UK for two years post-completion of studies presents huge opportunities for deeper engagement in education.

Efforts should also be put in to build greater synergies in financial; telecommunication; maintenance and repair; construction; information; and insurance services.

manufacturing and engineering; smart cities; animal husbandry, dairying and fisheries; and trade. The Joint Working Group on Trade was set up at the eleventh meeting of the India-UK JETCO in 2016 to “identify practical ways to broaden and deepen trade relations”.

Both the countries completed a Joint Trade Review in 2018, which is expected to serve as a roadmap for the new UK-India Trade Partnership announced in 2018.

Investments

In the food and drinks sector, considerable progress has been made already with the regulatory bodies of both the nations starting to work on issues that hinder food and drinks trade and sharing best practices on regulatory and clearance processes. The Memorandums of understanding in the fields of Telecommunications and Information and Communication Technologies (ICTs) and medical product regulation are also being finalised.

United Kingdom is the sixth largest investing nation in India with its total investments summing up to US$ 27.9 billion. Traditionally, UK’s investment in India has been concentrated in sectors like chemicals, drugs & pharmaceuticals, services, food processing and petroleum and natural gas (8%). In 2019, there were FDI inflows worth US$ 1.4 billion from the UK into India. Financial services and other services, which include inter alia, accommodation, food and beverages, real estate, education and health, attracted the biggest chunk of investments, followed by metal and machinery products, professional, scientific and technical services, information and communication and computer and electronic products. Currently, more than 400 British companies operate in India. These include well known names such as Vodafone, HSBC, Standard Chartered, Unilever and new entrants such as Dyson.

India too boasts of being among the largest investors in the UK. It recently became the second largest source market for FDI projects in the UK, having invested in 120 new projects. In 2019, India’s FDI outflows to the UK equalled US$ 409 million, largely directed towards services. Firms selling professional, scientific and technical; information and communication; and administrative and support services were the top recipients. There are around 842 Indian companies operating there, few of the biggest being Tata, Reliance, Accord Healthcare, Wipro, Infosys and Genpact. The companies have a combined turnover of £ 48 billion and support over one lakh jobs.

It is evident that investment relations between the two countries are scaling unprecedented heights. This has been aided by consistent bilateral efforts such as the setting up of a Fast-Track system for British companies facing operational bottlenecks in India and launching the UK-India Tech Partnership to strengthen the investment ecosystem.

Bilateral Economic Cooperation Framework India and UK have established a robust structure for cementing bilateral economic relations. The two important frameworks are the Joint Economic and Trade Committee (JETCO), which holds a dialogue at the Commerce minister-level and the India-UK Economic & Financial Dialogue (EFD) held at the Finance-Minister level. Both the frameworks were established in 2005, post India and UK upgrading their relations to a “strategic partnership” in 2004.

Over the years, the deliberations at JETCO have led to formation of various Joint Working Groups, inter alia, on technological collaboration, advanced

The future of India-UK economic ties looks extremely promising.

Exciting developments wait to unfold that would bind the two countries together on a path of shared prosperity.

The Trade Review identified five sectors of interest: aerospace; chemicals; automotive; food and drinks; and life sciences. Under the JWG on Trade, government-to-government dialogues on food and drinks, information communications technology (ICT), life sciences and services statistics have been initiated to eliminate non-tariff barriers to trade.

Perhaps, the biggest success in India-UK economic dialogue has been marked by the announcement of an Enhanced Trade Partnership (ETP) at the fourteenth meeting of the JETCO, held virtually in July, 2020.

The partnership is envisaged to “address non-tariff barriers to trade and explore routes to remove tariff barriers”. It is expected to be implemented in the immediate future and segue into a full-fledged Free Trade Agreement later.

The tenth Economic and Financial Dialogue was another landmark event as it saw the Finance Ministers of both the nations reinstating their commitment towards free trade, devoid of unnecessary barriers. They also announced a new partnership on Infrastructure Financing and Policy to support knowledge sharing and assistance for India’s National Infrastructure Pipeline and the establishment of UK India Development Cooperation Fund, a Fund of Funds for managing UK Government’s future development capital investments in India.

Nisha Taneja is Professor at Indian Council for Research on International Economic Relations. Her broad areas of interest include WTO issues, regional trade, industrial economics, and institutional economics.

In recent years she has worked on tariffs, non-tariff barriers, and transport issues related to India-Nepal, India-Sri Lanka, India-Pakistan, India Bhutan, India-Korea, IndiaJapan, India-China and sub-regional cooperation between India, Bangladesh and Myanmar. She has served on committees set up by the Government of India on Informal Trade, Rules of Origin and Nontariff Barriers and was recently appointed as Transshipment Adviser to the Government of Nepal. Her research papers have been published in several journals and have been disseminated widely in India and abroad. She has worked as a Consultant with the Asian Development Bank, The United Nations and The World Bank on regional integration in South Asia and South East Asia.

A shared future The marvellous successes that India and UK have exhibited all these years only scratch the surface of the exciting possibilities that lie ahead. In goods, there lies vast untapped potential for India to export medicaments, gems and jewellery, apparels, automobiles and refined petroleum and for the UK to export iron and steel, copper, mechanical and electrical machinery and medical and surgical apparatus. In services, there is incredible scope for collaborations in financial, telecommunication, construction, information and insurance sectors.

The recently introduced Production Linked Incentive Scheme in India opens up a plethora of opportunities for investments from the UK in sectors like apparels, pharmaceuticals, food products, automobiles and electronic and technology products. By strengthening and deepening value chains in the identified sectors, India and UK can reap huge economic benefits. The early fruition of Enhanced Trade Partnership, which lays the ground for identification and elimination of unnecessary tariff and non-tariff barriers, would also play an instrumental role in facilitating greater trade and investments. n

Sakshi Garg is a researcher with about two years of experience in international trade.

She has worked with ICRIER on areas pertaining to economic integration in South and South East Asia. She holds a master’s degree in International Business Economics and Finance from Gokhale Institute of Politics and Economics. Her research interests include Trade and Development and WTO issues

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March 2021 | Food And Beverage Matrix

SCIENTISTS START DEEP-SEA RESEARCH TO ASSESS MARINE MAMMAL STOCKS Courtesy: www.thehindubusinessline.com

FSSAI ALLOWS FBOS TO IMPORT INBORN ERRORS OF METABOLISM FOOD PRODUCTS UNTIL JUNE 2021

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he Food Safety and Standards Authority of India (FSSAI) has decided to allow food businesses to import food products for Inborn Errors of Metabolism (IEM) conditions until June 2021, after which the FBOs need to comply with the notified regulations.

I

n a major attempt that would pave the way for boosting India’s seafood trade, the Central Marine Fisheries Research Institute, the Marine Products Export Development Authority and the Fishery Survey of India (FSI) have jointly launched a research cruise for assessing the marine mammal population of the EEZ. The research initiative assumes significance in the wake of emerging seafood trade-related challenges faced by the fishermen targeting high-value resources and the export market players of India.

The National Oceanic and Atmospheric Administration, USA, had issued import strictures of strict adherence to norms laid out in the Marine Mammal Protection Act of their country, stating that seafood exporting countries should not allow the intentional killing of marine mammals in commercial fisheries. For exporting fish and fish products, the US has given a five-year exemption period starting 1st January 2017, to nations for developing regulatory programmes by assessing marine mammal stocks, estimating by-catch, calculating by-catch limits, and reducing total by-catch.

A joint initiative of the three major central agencies functioning under different ministries, the cruise

The FSSAI has issued direction in this regard saying that earlier direction is superseded by this notification, and it has been decided to allow the import of foods products for IEM condition, till June 30, 2021. is aimed at closely observing and monitoring marine mammal stocks and scientific interaction, especially collecting oceanographic parameters.

“This research will emerge as a game-changer in the conservation of marine mammals and reduction in the interaction of ecologically threatened species by ensuring uninterrupted export of the seafood and enhancing the livelihood of the fisheries. The mission is expected to lead to the genesis of a pioneering research project conceived and implemented by CMFRI with the financial assistance of the MPEDA and infrastructure support of the FSI,” said CMFRI Director A Gopalakrishnan. “This is a project of national importance with global impact, which once successfully completed would place our research status on marine mammals in the select the community of nations,” he said.

R. Jeyabaskaran, Principal Investigator of the project and Senior Scientist of CMFRI said, “The project focuses on assessing the status of stock health of marine mammals and all species of sea turtles in Indian waters. Marine mammals and sea turtles play key roles in maintaining marine ecosystems.”The mission was flagged off by MPEDA chairman K.S. Srinivasn

EVERSTONE CAPITAL SELLS MODERN FOODS TO GRUPO BIMBO

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verstone Capital reported that its bread and bakery platform Everfoods Asia, has sold Modern Food Enterprises Private Limited to Grupo Bimbo S.A.B. DE C.V. and its Indian subsidiary Ready Roti India Private Limited. It is the largest baking company in the world, operating in 33 countries, including India, and has a diversified portfolio of over 13,000 products and more than 100 renowned brands.

The financial details of the transaction were not disclosed.

The company acquired the brand from Hindustan Unilever Limited In April 2016 and re-launched the iconic bread brand in June 2017 nationwide.

The relaunch was crafted with intensive efforts and significant investments in manufacturing, research and development at the brand’s innovation hub in Chennai, coupled with thorough work on consumer insights, strategy and design.

The brand has built a strong leadership position in every market it operates through a distribution network which covers 80,000 plus retailers across

the country, expanded the brand from bread to a baked good company with multiple new products and operates seven manufacturing units across the country.

Roshini Bakshi, managing director, Everstone Capital Asia, said, “We had a phenomenal experience in rejuvenating the legacy brand of Modern and bringing it to the dining table of consumers again. Modern has unlocked its potential through its portfolio expansion and wider reach thereby exhibiting tremendous growth. I wish Grupo Bimbo the best for future and hope they continue to grow bigger and better.”

It is a brand with a pan-India presence in the bread and bakery segment. The company identified the major opportunities that the brand offered and helped strengthen its geographic coverage, expand the portfolio, and extend the brand to adjacent and newer categories, both organically and via acquisitions.

Investec acted as a sole financial advisor to the company and the brand on the transaction.n

According to the FSSAI, in the absence of the standards, as an interim measure, IEM foods were allowed based on direction under Section 16 (5) of Food Safety and Standards Act, 2006.

“However, the newly notified Food Safety and Standards (Foods for Infant Nutrition) Regulations, 2020 covers the standards of Foods for Infants with IEM and Hypoallergenic infant milk substitutes and the same will be implementable from July 1, 2021. Thus, the direction is made applicable till June 30, 2021.

Thereafter, FBOs including importers are allowed to market these foods with compliance to the specified standards under aforesaid regulations,” FSSAI’s statement read.

The FSSAI has also laid condition for the import of such food products, which include that the importing firm would submit to FSSAI well in advance, all the necessary documents related to the composition, label and claims for the product they intend to import. FSSAI after due examination, would allow the import of such foods on a case to case basis.

Once a particular composition, label and claims is permitted by FSSAI for import, future consignments strictly adhering to the requirements can be imported on the basis of this on time permission.

Also, the laid condition added that labels on these foods shall clearly mention the medical conditions for which they have to be used.

And, the importer/manufacturer of such foods shall ensure that they are consumed only under supervision of health care professionals.

These conditions will also apply to domestically produced specialty food products for which FSSAI shall grant permission after due examination.

It is pertinent to mention that under Section 16 (5) of Food Safety and Standards Act, 2006 dated November 2, 2016 for two years or till their standards are notified, whichever is earlier regarding import and manufacturing of foods required for management of Inborn Errors of Metabolism (IEM) and Hypoallergenic Conditions.

The compliance was extended till May 1, 2021 or till their standards are notified, whichever is earlier.n

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March 2021 | Food And Beverage Matrix

IT HAS ALWAYS BEEN A VERY GOOD EXPERIENCE; WE FIND THE MAGAZINE PLAYING AN INTEGRAL ROLE IN THE F&B INDUSTRY---------BY RAM GROVER currently valued at US$ 1.3 billion and is growing at a Compound Annual Growth Rate (CAGR) of 20 per cent. India's organic food market is expected to increase by three times by 2020

Tell me about your company’s growth from its inception.

As a Regular Advertiser with Food and Beverage Matrix what was your experience

under PMKSY: Mega Food Parks.

Integrated Cold Chain and Value Addition Infrastructure.

It has always been a very good experience; we find the magazine playing an integral role in the F&B industry.

With a view to promoting strategic partnerships in the Indian food processing sector, the government has allowed 100% FDI in businesses dealing in processed foods. Indian brands can benefit from a foreign player’s technology in manufacturing and processing. Food processing is also recognised as one of the 25 areas of focus under Make in India, hence the automatic approval route is open to foreign partners looking for investment in India’s food business.

What growth percentage do you expect by the end of this ELESA+GANTER is a world leader fiscal year (2021- 2022) at in the design and manufacture of your end?

Ram Grover, MD, Elesa and Ganter India Pvt Ltd

How has the food processing industry grown in the past decade?

The Indian food processing industry accounts for 32 per cent of the country’s total food market, one of the largest industries in India and is ranked fifth in terms of production, consumption, export and expected growth. It contributes around 8.80 and 8.39 per cent of Gross Value Added (GVA) in Manufacturing and Agriculture respectively, 13 per cent of India’s exports and six per cent of total industrial investment.

The Indian gourmet food market is

plastic and metal standard machine element. We have over 60,000 product codes distributed in more than 70 industrialised countries with India being one of them.

Do you think the government has taken enough measures and initiatives for the food processing industry? What We are growing from strength to more can be done for this strength and have an increasing industry?

We established our local subsidiary in India more than decade back with our headquarters in Noida, UP.

customer base across industrial verticals, powered with our dedicated team of qualified sales, marketing and logistics along with our pan India network of authorized channel partners who together are the torch bearers of E+G India story.

FIVE STAR EXPANDS ITS INDIA FOOTPRINT WITH 635TH STORE

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We are achieving all our milestones and see the company growing in a significant manner in the time to come and gaining further market share.

ive Star, Charoen Pokphand Foods brand, established in 1985 in Thailand is on a major expansion drive in India. The quick-service restaurant (QSR) is launching its 10th in North India marking the total number at 635th pan India.

The brand aims to build up a vast chain of neighbourhood stores serving best quality fried chicken via Franchisee Owned Franchisee Operated (FOFO) model. This is a reflection of the brand's promise to be the go-to restaurant for the Indian customer at an affordable price point. The new store has opened at Sector 16B Greater Noida.

The team is making constant efforts at understanding the demographics, taste palates and people’s choices across various regions of the country. With this, the brand has made additions to the menu of the stores in North India.

On the launch Kasinn Khaowprasert, director, CP Avant, said, “After testing waters in South India and successfully establishing a chain of 625 stores, Five Star is ready to take over the Northern belt. The launch of the 10th store in Greater Noida, NCR is a part of our vision of reaching a mark of 500 stores till the year 2025 in Northern Regions of India.”

The brand manages end-to-end system of the supply chain right from the farm and processing units to distribution in outlets resulting in high quality and affordable food – making it a true ‘Farm-To-Fork’ QSR chain. All of the products are 100 per cent antibiotics free as the flow of food – right from hatching of eggs.

The brand is banking on its already proven model of enabling franchise owners with the respective factors like Lowest Investment, Speedy Payback, Easy Management and Standardised products.

Following the launch in Greater Noida, the brand will be opening additional restaurants in Punjab, J&K, Rajasthan, etc., including NCR regions.n

Ministry of Food Processing Industries (MoFPI) provides a host of financial assistance to food processing companies in India, under the umbrella scheme of Pradhan Mantri Kisan Sampada Yojna (PMKSY).

The following schemes are included

FSSAI has laid down many stringent food safety norms for the Indian food processors. Do you think our products have met global standards now?

Food safety regulations have become worldwide and not just in India. The private operators along with the govt support are adopting to best practices to continuously improve our products and meet the global standards. n

JAPAN MAKES SUPER AUTOMATION PLANT FOR SUPER SPROUTS

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ews from Japan: Hiroshima-based Murakami Farm Co. is the largest producer of sprouts in Japan. Murakami has made public the establishment of its 10th sprout production plant named as “Super Sprout Factory”, which is located in Hokum city, in Yamanashi territory. The structural completion of the plant makes it the largest, totally artificially-lit type plant factory in Japan and plans to expand the production capacity of broccoli super sprouts, a wellsought after product in the country.

The Super Sprout Factory by Murakami farm co. is the world’s largest and most advanced unit introducing a centrally control system that efficiently enables centralized management and detailed monitoring of the cultivation equipment and environment.

After this plant touches its full potential capacity, the production of broccoli super sprouts will be more than tripled. This superingredient vegetable, has higher

concentrations of sulforaphane, an active compound that may benefit in cancer control, cholesterol and diabetes management, skin damage repair, autism resistor, and many more ailments.

Post-pandemic as consumers are becoming more health conscious, various research results on sulforaphane, have gained more attention, and shipments have increased more than seven times in the last 10 years a period from 2010 to 2020 as an assessment. The Super Sprout Factory will significantly expand the production capacity of this product and in addition, employees will be locally hired creating local employment for all.n

Food And Beverage Matrix | March 2021

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HOW DO THE FROZEN DAIRY STARTUPS IN INDIA MAINTAIN AND IMPROVE HYGIENE? - PRERNA PURI

he dairy market and frozen foods sector has witnessed a surge in its growth all thanks to the fast-paced urban lifestyle. Encompassing various products under its umbrella, the dairy industry contributes a major share to the country’s GDP. Comprising of cream, milk and other milk-based products, frozen dairy products and desserts have been the recent entrants in the dairy industry.

Since every individual is on the go and prefers quick services and products that offer easy and quick usage, the frozen foods especially frozen dairy desserts come as a boon and also upgrade the lifestyle of the urban people.

While earlier the Indian dairy market rang the names of Amul, Mother Dairy, other frozen desserts, made us recall names like Nirula’s, Giani’s, Baskin Robbins, Cocoberry, etc.

However, off lately with the inception of some start-ups offering unique frozen dairy foods, which are natural, made with pure ingredients, and without the use of additives.

Indian dairy, Frozen Dairy, and Ice cream market growth The global dairy market is expected to grow at a CAGR of 5 per cent to reach USD 703.5 billion by 2024 as per The Cow Boy Channel. As per IMARC GROUP’S report, the Indian dairy market was valued at INR 11,360 billion in 2020. As reported

by EMR, it is expected to grow at a CAGR of 6 per cent over the period of 2021-2026.

As per ICRA, the ice cream sector suffered a huge dip owing to the lockdown in peak summers along with the safety measure to avoid cold foods and chilled beverages. While frozen desserts and ice creams are often used interchangeably, the ones made exclusively with dairy are referred to as dairy ice creams.

Frozen desserts however are a broader concept encompassing ice creams, frozen yogurts along with other icy toothsome desserts. Since there was a lot of confusion, it was just recently that FSSAI has made it mandatory for the frozen dessert industry to mention on the packaging if that particular product is a frozen dessert or ice cream to help the consumers make an informed decision.

As per MarkNtel Advisors’ report, India Ice Cream Market Analysis 2021, the Indian ice cream market is expected to grow at a CAGR OF 11 per cent during 2021-2026. According to Fortune Business Sights reports, the ice cream market size is expected

to reach USD 91,90 billion by 2027 growing at a CAGR of 4.01 per cent during the said period. Additionally, the premiumization of ice creams will be an emerging trend in the sector. Ice creams will be increasingly prepared from rich and natural ingredients and this will be done primarily by emerging businesses and start-ups.

The brands on the other hand will be investing their time, efforts, and finances on improvising their research and development activities with an aim to offer healthy foods along with optimal nutritional levels.

The brands and start-ups at the global level are focusing on the launch of product innovations to help them differentiate from the other players in the market and to create a niche for themselves. A prominent example of this being that in January 2021, Unilever Group launched a double red velvet variant under its Magnum brand. Additionally, other major brands like Amul, Mother Dairy, and Dairy day have also come up with product innovations like camel milk ice cream, along with new flavors and ice cream range with immunityboosting properties.

While the pandemic led to the dip in the ice cream market in 2020, the sector is expected to pick up the pace and the demand for ice creams in India will witness an all-time rise. Rapid urbanization, growth in the food processing industry, along with the presence of giant players in the sector will be the key factors responsible for its growth. Along with these, increased investment to improve the cold storage infrastructure, growing disposable income, and the increasing popularity of frozen desserts are other contributory factors.

Despite being a recent member of the dairy industry, the frozen foods market especially the frozen dairy segment has witnessed technological developments.

Foray of start-ups in ice cream sector However, a common notion goes around that frozen foods are packed with preservatives and additives.

But not many are aware that due to the technological advancements, preparing natural frozen foods especially dairy products without any additives is no more a challenge. It is very much feasible. The testimony of this statement lies in the fact that there are various start-ups that offer natural frozen foods and frozen dairy products devoid of any additive, preservative, chemicals, or emulsifiers.

The ice cream and frozen dessert market are highly competitive in the

present times. While the ice cream market is dominated by brands, off lately, the industry has witnessed the launch of various start-ups offering unique and natural products. Ventures like Havmore, Habbit, Maverick, just to name a few amongst the many others strive to come up with new flavours and variants to ensure their survival in the highly competitive market.

follow the rules and regulations set by FSSAI.

•

Maintaining personal hygiene levels at an individual level

Their USP is that they thrive to offer delectable taste along with nutrition and come with a healthy mindset.

Additionally, there has been the launch of various Greek yogurt, flavoured yogurt, and frozen yogurt along with desserts by the key players as well.

•

Practicing social distancing

•

Regular checks before initiating working

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Constant lookout for symptoms and taking immediate actions

•

Ice cream and frozen yogurts contribute a major share in the frozen dairy market. However, off lately there has been the introduction of non-dairy ice creams in the sector as well. There has been an increased preference for such foods owing to their health and nutritive factor in the present times where people give utmost importance towards maintaining good health.

Exclusion of Covid infected or suspected patients at the workplace

•

Regular and appropriate cleaning of the workplace and the operating zone

•

Apt and thorough cleaning of the food ingredients and raw materials

Challenge faced by the ice cream sector: Enforcing top notch hygiene regulations However, a major challenge faced by the ice cream sector in India is the misguidance and misinformation doing the rounds regarding the consumption of chilled drinks and cold foods leading to the increased risk of catching the virus. While the ICCMA made concerted efforts to clear this misconception, these rumours led to the rising of major health and hygiene concerns amidst the public for ice creams and frozen dairy products.

This also leads to increased pressure on both brands and start-ups but more so on the latter as the former are the key players and are recognised for their quality and brand value. They have a vast and existing consumer base and hence don’t have to deal with consumer loyalty issues.

However, the start-ups on the other hand need to ensure the following of all the requisite hygiene measures at all levels right from raw material procurement to the packaging so as to instil confidence about their products amongst the consumers.

Strictly enforcing all the required rules at the production and packaging levels will help the organisations to maintain their safety standards.

Additionally, third-party food delivery firms like Zomato and Swiggy are also regularly vising the restaurants and eating joints to ensure that they

Some of the very basic yet essential hacks for start-ups in ice cream sector and frozen dairy industry and for any organisation to maintain hygiene and work optimally during the on-going pandemic are :-

Additionally, every business should have Covid-19 scanning equipment set up in place. This is essential so that any employee exhibiting the symptoms and having a temperature of more than 99 degrees Fahrenheit should not be allowed to enter the workplace and should be refrained from working. Rather they should be provided the required assistance so that he/she can get themselves tested.

Along with this, the introduction of technological advancements to ensure contactless working as much as possible will help in curbing the spreading of the scare and the spreading of the virus.

Tech has indeed revolutionised the working of the dairy and frozen dairy sector in India. With the frozen dairy market turning highly competitive, the dairy start-ups have to deliver the state of the art products to ensure customer satisfaction and loyalty along with securing their consumer base. The inculcation of top-notch hygiene practices will further aid in this objective of successfully developing a good relationship with their consumers. Considering they are start-ups, they need to be careful about their working as this is a make or break situation for them where one mistake could lead to the loss of consumer trust and interest. Having said this, on the whole, 2021 seems to be the year of recovery with the increased preference for frozen dairy products and ice creams by the consumers.n (The author is CEO and founder of Prerna's Handcrafted Ice Cream. She can be reached at sweet@prernasicecream.com)

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March 2021 | Food And Beverage Matrix

WHITE SCIENCE – A PRAGMATIC SOLUTION FOR REPLACING TITANIUM DIOXIDE

BY DR. ROLAND BECK What Is The Market Need?

though calcium sulphate has a lower refractive index it outperforms calcium carbonate for two main reasons, i.e. the larger particle size range available which is largely in line with the optimal particle size for whiteness, and the acid stability which allows its use in all food and beverage categories.

Titanium dioxide, TiO2 (E171) needs to be replaced, since its public acceptance as a food additive has steadily declined in recent years and its technological necessity as a whitening pigment in food is being challenged by consumer groups.

What Are The Reasons For This?

The naturalness of titanium dioxide is being challenged due to the synthetic chemical process used for producing a white pigment out of a black mineral (ilmenite). Furthermore, questions on the nano scale proportion in food grade E171 are being raised and there are growing consumer reservations about introducing a completely insoluble, inorganic, syntheticallyproduced mole- cule into the food chain.

Why Has Titanium Dioxide Been Used As Food Additive?

The unique whitening power and the chemical inertness of TiO2 made it an unchallenged whitening pigment, not only used in the food industry, but also in papermaking, paints, plaster and plastic processing.

What Makes Tio2 Unique As A Whitening Pigment?

The unusually high refractive index, the small particle size and the almost matrixindependent whitening power.

What Are The Market Requirements For An Alternative To Tio2 •

Whitening effect in a wide range of food matrices

•

Temperature, stability

•

•

How Does Calcium Sulphate Meet The Market And Consumer Expectations?

parameter and the relative refractive index of a particle in a given matrix to the scattering cross section. About 50 years later, when computers became capable of calculating the results of Mie’s equations, Weber transformed the basic equation, deriving an easily calculable formula relating the optimal particle diameter of the maximal scattering power to the refractive indices of the whitening pigment and the matrix in which the pigment is dispersed. In Figure 1 the optimal particle sizes of several whitening products, which are in principle food grade materials, are plotted in relation to the optical properties of the matrix. Titanium dioxide shows almost no matrix- dependent variation of the optimal particle size, whereas all other whitening products, i.e. magnesium carbonate, calcium carbonate, calcium sulphate, starch or beverage cloud emulsions show a substantial matrix effect. The smaller the optical contrast, i.e. the smaller the difference of the refractive indices of the whitening agent and the matrix (nD and nB), the larger the optimal particle size becomes.

What Are The Practical Consequences Of These Theoretical Considerations Inertness towards other On Technological Property ingredients such a vitamins, Requirements Of Whitening flavors or colors Pigments? pH,

storage

No unwanted sensory impact

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Acceptable cost in use

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Recognized naturalness of the product and manufacturing process

A Scientific Solution To The Problem The appearance of white is an optical phenomenon based on the reflection of light, which was discovered more than 200 years ago by Augustin Jean Fresnel, and also the scattering of light which was brilliantly described more than 100 years ago by Gustav Mie, linking the so-called size

In Figure 2 the relative whitening effect of the optimal particle sizes of 4 of these products and tricalcium phosphate is plotted in different matrices and compared to TiO2 which is set for better comparison arbitrarily at 1. A whitening product which shows its whitening effect on a surface exposed to air, such as in pan coating or whitening a powder blend, can be achieved by almost any material with a refractive index ranging from starch (nP=1.52) to magnesium carbonate (nP=1.70), provided the appropriate optimal particle size is used. For applications in aqueous, diet or full

sugar beverages the refractive index of the whitening agent already has a more pronounced effect because the optical contrast in the beverage medium becomes smaller. In hard boiled candies, which have a matrix refractive index close to that of starch, starch would need to be dosed more than 50 times compared to TiO2 to achieve a comparable whitening effect, provided a product with the optimal particle size of about 15 µm is used. The dosage is not realistic, and the particle size of 15µm would be unacceptable due to the negative sensory effect. On the other hand, starch has been used for panning because the theoretical dosage required is only 4.5 times that of TiO2 at an optimal particle size 0.5µm. Rice starch, one of the smallest commercially available starches, has a particle range of 3-8 µm, peaking around 5 µm which is almost a magnitude larger than the optimal particle size for whitening with a carbohydrate, resulting only in about 1/5th of the maximum whitening effect. Thus, 20 to 25 times of rice starch is required in panning to yield a comparable whitening effect to TiO2. This dosage was found acceptable by some producers because the resulting much thicker white layer is usually covered by a colored coating and the thickness of the white layer is not seen, nor does the sensory effect of the small grain size of rice starch have a significant impact on this particular application and eating habits.

Starch has a very limited application reach besides panning, magnesium carbonate has diuretic side effects, and tricalcium phosphate is synthetically produced and therefore does not meet the consumer’s demand for naturalness.

Calcium sulphate and carbonate thus remain as the most promising candidates for replacing TiO2. In Table 1 the dosage requirements of commercially available food grade materials are compared. Even

Calcium sulphate is a naturally occurring mineral which is only processed via physical means. It is poorly soluble in water, but sufficiently soluble to dissolve in the digestive tract to serve in addition as a source for calcium. Its particle size requirement for whitening is large enough to unequivocally put calcium sulphate outside the nano legislation range and need for novel food registration. Sensory impact of calcium sulphate is negligible, which is in contrast to calcium carbonate.

Cost in use for calcium sulphate is the lowest of all evaluated TiO2 alternatives so far, due to its lower practical dosage requirements for achieving the same whiteness and its basic cost structure. Döhler has pioneered and patented the development of calcium sulphate as a whitening product in many food and dry beverage applications, and it is an approved additive and supplement in all major regulatory regions like EFSA, FDA or JECFA.

Integrated Natural Color Solutions Doehler’s coloring solutions are based on pure natural products, with the colors being extracted from fruits, cereals, vegetables, malt or other plant-based raw materials. Vegetables are particularly well suited as a raw material in the production of natural colors because they remain stable despite light, heat and other chemical and physical influences.

As a provider of complete ingredient systems and integrated solutions, Doehler’s primary focus is on the development of innovative concepts.

In line with the company slogan “We bring ideas to life.”, Doehler develops custom complete solutions, processes and innovations for its customers – from the field to the supermarket shelves.

* Author is Head of BU Colors, Döhler, Darmstadt, Germany

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March 2021 | Food And Beverage Matrix

EVERSTONE CAPITAL SELLS MODERN FOODS TO GRUPO BIMBO

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verstone Capital reported that its bread and bakery platform Everfoods Asia, has sold Modern Food Enterprises Private Limited to Grupo Bimbo S.A.B. DE C.V. and its Indian subsidiary Ready Roti India Private Limited. It is the largest baking company in the world, operating in 33 countries, including India, and has a diversified portfolio of over 13,000 products and more than 100 renowned brands. The financial details of the transaction were not disclosed.

The company acquired the brand from Hindustan Unilever Limited In April 2016 and re-launched the iconic bread brand in June 2017 nationwide. The relaunch was crafted with intensive efforts and significant investments in manufacturing, research and development at the brand’s innovation hub in Chennai, coupled with thorough work on consumer insights, strategy and design.

The brand has built a strong leadership position in every market it operates through a distribution network which covers 80,000 plus retailers across

the country, expanded the brand from bread to a baked good company with multiple new products and operates seven manufacturing units across the country.

Roshini Bakshi, managing director, Everstone Capital Asia, said, “We had a phenomenal experience in rejuvenating the legacy brand of Modern and bringing it to the dining table of consumers again. Modern has unlocked its potential through its portfolio expansion and wider reach thereby exhibiting tremendous growth. I wish Grupo Bimbo the best for future and hope they continue to grow bigger and better.”

It is a brand with a pan-India presence in the bread and bakery segment.

The company identified the major opportunities that the brand offered and helped strengthen its geographic coverage, expand the portfolio, and extend the brand to adjacent and newer categories, both organically and via acquisitions.

Investec acted as a sole financial advisor to the company and the brand on the transaction.n

FISH & SEAFOOD RETAILER JALONGI.COM LAUNCHES

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NEW CAMPAIGN ‘EAT FISH, LIVE BETTER’

alongi.com has launched a new campaign – ‘Eat Fish, Live Better’. The campaign aims to focus on healthy living and nutritional benefits of fish consumption as post the outbreak of Covid-19, people have become more conscious about their health wellness.

The campaign has been launched across social media pages including Facebook, Twitter and Instagram, outdoor and transit media.

According to dietary guidelines by American FDA, one can benefit from eating the recommended amount of seafood – which is two or more servings per week to add up to 1,750mg of omega-3s EPA+DHA per week. The campaign aims to inform people about the unseen, and remarkable benefits of eating seafood. Fish and seafood, shellfish included, provide essential nutrients to the body that keep the immune system functioning properly.

Talking about the campaign, Dippankar S. Halder, founder and CEO at Jalongi.com, said, “We are extremely excited to launch the ‘Eat Fish, Live Better’ campaign. Now, more than ever, people are looking for ways to boost their immune system.

Seafood is a great option to include on your weekly menu because it pairs well with other food groups. It is easy to

cook and can help break the monotony of everyday food. With this campaign we would like to educate people on the nutritional values of consuming fish.”

Sharing the thoughts on the campaign, Gurgaon-based Eye Surgeon, Dr Neena Gathwal said, “Fish and seafood is the healthiest form of natural protein, and consuming fresh fish, at least twice a week, can help in lowering triglycerides, B.P, inflammation and macular degeneration (eye) due to high content of omega 3 fatty acids, which are good fats, and contains less mercury content. It’s also important to eat fish that has been handled well during transportation. I am so glad that professional companies like Jalongi. com are available in Gurgaon now.”

Founded in 2018 with an aim to serve fresh seafood to seafood lovers across India and to save people from the ‘stinky hands’ or the tedious process of buying fish from physical fish markets, the company has witnessed a phenomenal growth trajectory ever since its inception. With its fresh, handpicked products and robust delivery services, the company has grown 3 times since February 2020 and intends to strengthen its presence pan India by venturing into the new markets over the next few years.n

BIRA 91 IS FIRST IN SE ASIA TO PARTNER & IMPLEMENT CICERONE CERTIFICATION PROGRAMME

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ira 91 is instilling a beer first culture within the organisation. The sales and marketing team enrolled to participate in the Cicerone Certification Programme, that is a series of four professional certification exams starting with the Certified Beer Server and ending with the top-level Master Cicerone.

With roots in the North American craft beer movement and in-depth coverage of classic European beer culture, the Cicerone programme has become the global standard for assessing beer professionals since its launch in 2008.

The programme was designed in the summer of 2020 when teams were working remotely - it was not only designed to help build education on beer flavour, service and style but also help the team connect the learnings to the beers in the portfolio.

home, it was great to be able to have some face time with the team in India. Cicerone certification allows us all to speak the international language of beer, which bridges gaps and connects people just like beer always has.”

Twenty one employees of the India team have qualified the Level 1 of the Cicerone Certification Programme - Certified Beer Server.

This is approximately 40 per cent of all Certified Beer Servers in India, and this number will only grow in 2021 as the programme will be conducted in batches twice a year across functions. The goal is to also move select members from each Level 1 batch to Level 2 Certified Cicerone over the coming years.

Ankur Jain, founder and CEO, said, “We are building a beer-first culture at our company. The first step towards that is to ensure that we develop our sales team to be the most knowledgeable team around different beer styles, beer making and beer service. I am excited to see our team take the lead and use the downtime in Covid-19 to upgrade their skills. It is a great demonstration of our passion for beer and our role as evangelists for the gospel of good beer in the country.”

Swayampriya Shah, VP, Human Resource and Administration said, “We wanted our teams to understand beer as a category. In Cervesio Felicitas (In Beer there is Joy) is the motto of our Bira 91 B-School for Learning. The Cicerone certifications are a proof of our passion for beer, and we’re excited to build a team of beer geeks. Looking at the success of the Ray Daniels, founder and director program this will now become part of the Cicerone Certification Programme, said, “Bira 91 is taking of our company calendar.” the lead in quality beer service Jason Flowers, a Certified Cicerone, through their education initiative who heads the International with the Cicerone programme.

Business was instrumental in As a result of their efforts, their putting together the curriculum and staff will be prepared to provide conducting online classes for the all customers with an informative team. Reflecting on the progress, and enjoyable experience. They Jason commented, “Regardless of are the first organisation in SE the difference in time and distance, Asia to be taking up a full and we all made some time for a beer! In thorough implementation of the a moment where we are all stuck at programme.”n

Food And Beverage Matrix | March 2021

FSSAI TO CONSIDER NEW APPROACH REGARDING FRONT OF THE PACK LABELLING ON NUTRITION

T

he Food Safety and Standards Authority of India (FSSAI) has mooted yet another idea for the front of the pack labelling, for helping the consumers, to make ‘informed choices’ on nutrition.

The CEO of the apex food regulator has made a statement that the FSSAI is considering changes in the front of the pack labelling norms to include info on fat, salt and sugar content, which presently needs to be given at back of the pack.

The labelling norms were recently notified by FSSAI detailing the requirement on nutrition information and its placement on the food pack.

CEO FSSAI’s statement reads, “We are making an effort to bring down salt consumption so that disease caused due to high intake of salt could be reduced.” The statement added that rounds of consultation were held with the stakeholders on a workable solution.

Similar plans were considered by the FSSAI in the recent past include traffic light logo for fat, salt and sugar content on front of the pack, red dot for food products having high fat, salt sugar content and even once there were plans for a symbol for nutrition to distinguish healthier products from the HFSS products.

FSSAI had also launched a trans-fat free logo for the food businesses, which was voluntary.

It is pertinent to mention that FSSAI has been doing consultation on the labelling norms for food products considered high on fat, salt and sugar and generally referred to HFSS food or junk food.

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CHAI POINT LAUNCHES A PREMIUM INSTANT CHAI RANGE AVAILABLE IN A VARIETY OF FLAVOURS

C

hai Point has launched instant chai in three flavours - Masala, Ginger and Cardamom. The instant chai will be available in convenient sachet easy to carry formats priced at Rs 180 for a pack of 10.

The range is a specially crafted beverage designed for those hectic work from home meetings, late workdays, travel and holidays without compromising on the authentic taste of homemade chai.

The range is now available on the company’s recently launched D2C platform Shop.Chaipoint. com in addition to biggest e-commerce sites including Amazon, Flipkart, Snapdeal, Big Basket, SuprDaily. The range will also be available across 170 stores.

This is a 100 per cent natural zero preservative product, where actual tea and spice extracts are mixed with the highest quality dehydrated milk in the state of the art German machines to give a truly authentic chai experience. The company is known not only for ensuring balanced levels of sugar in the beverages but also for making available 100 per cent natural alternatives like jaggery and honey. Likewise, for this product, the company has put in a finely measured quantity of sugar and side by side also made available the sugarless options for customers.

Amuleek Singh Bijral, co-founder and CEO, Chai Point, said, “The Pandemic has brought about many fundamental shifts in our food and beverage consumption pattern. As white collar professionals with millennial mindset continue to WFH, their consumption of chai is at an all time high and our customers want the same taste of chai as they get in our stores albeit be ready in a matter of seconds.

Launch of instant chai is another way to stay in tandem with the needs of our customers for who chai is a fuel which keeps them going even when working remotely.”

The product with no added sugar is an aromatic delight for those seeking to boost their senses, minus the sugar. To relish this perfect instant chai, just add hot water to the premix.

The company aims to grow the instant chai category into Rs 10 crore business in the next 12 months.n

KARNATAKA GOVT TO ESTABLISH COOP SOCIETY FOR MANGO STORAGE & PRESERVATION

The matter has been under consideration for the last 10 years after a PIL was filed in the Delhi High Court for banning junk food in schools, after which an expert committee was formed by the FSSAI on such food products.

Recently, FSSAI has notified rules for the fortified processed food including cereal products, bakery wares, and fruit juices however the food products high on fat, salt and sugar were excluded from these regulations.

Subsequently, the FSSAI has issued a clarification on exclusion of the high fat sugar salt –HFSS food from the ambit of the notified regulation and stated, “Considering the fact that the HFSS Foods have not been defined and notified in the Food Safety and Standards –Labelling and Display-Regulations 2020, it is clarified that the compliance of sub regulation 7 (governing such food products under the fortified regulations) shall come into effect once the HFSS food are defined and notified under the FSS-Labelling and Display –Regulation 2020.”

K

arnataka government will need to establish a cooperative society, develop storage and preservation facilities for mango crop, according to Health and Medical Education Minister Dr K .Sudhakar.

Speaking at the inauguration of mango farmers and sellers meet here, Minister Sudhakar said mango needs a quick market disposal as it can’t be stored for long period. There is no proper storage facilities including cold storage in Chikkaballapur and Kolar districts.

“Sugarcane farmers in north Karnataka have established a cooperative society to store and preserve their produce. Similarly, there is need here to establish a society for storage and preservation

of mangoes. This is also in line with PM Modi’s vision of Aatmanirbhar Bharat,” he added.

Mangoes are grown in 1.67 lakh hectare area in the state, Kolar, Chikkaballapur and Ramanagar is leading with production of 12-14 lakh tonnes of mangoes. 14 lakh tonnes of mango yield is expected this season as there is an increase in production, said the Minister.

“Kisan Rail is helpful for farmers to transport their produce. Diseases are increasing due to excessive use of chemicals in the crops. Farmers should not go for more production using chemicals, organic farming is healthy and sustainable,” said Dr Sudhakar.n

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March 2021 | Food And Beverage Matrix

GOVERNMENT COMMITTED TO THE WELFARE OF THE FARMERS, MIGRANT WORKERS AND CONSUMERS Union Minister of Consumer Affairs, Food and Public Distribution, Railways and Commerce and Industry, Piyush Goyal addressed the virtual conference on ‘Initiatives being undertaken in Departments of Consumer Affairs, Food and Public Distribution'. Speaking on the budgetary provisions for Department of Consumer Affairs and Food and Public Distribution, Goyal said that the Government is committed for the welfare of the farmers, migrant workers and consumers. This budget has special provision for the poor, the farmers and the migrant workers, the ones who provided the nation support during difficult times.

He said that these measures reiterate higher commitment of the present Government towards farmers’ and their produce. He said the budget of 2021-22 under the leadership of Prime Minister Shri Narendra Modi expresses the confidence of India and all set to spread a new wave of ‘AtmaNirbharta’ across the globe.

Addressing the Media, Goyal said, "Union Budget 2021 touches the life of common man. The budget takes care of the poor people who is at bottom of the pyramid. This budget instils a new hope for new India.

In the last 7 years, MSP payment was all-time high during 20202021. Rs 75000 crore were paid to wheat farmers benefitting 43.46 lacs farmers. 1.72 lac crore were paid as MSP for paddy to 1.54 crore farmers.”

On Consumer Protection Act, the minister said an empowered consumer will transform the country into empowered nation. Stressing on digitisation and modernisation in PDS, the Minister said that “procurement, distribution is being done in the most transparent manner."

Goyal applauded the efforts of both departments under Ministry of Consumer Affairs, Food and Public Distribution during Covid-19.

He expressed his happiness that the departments successfully implemented scheme of distribution of free food grains to NFSA beneficiaries and Stranded Migrant labours during this period.

Applauding the implementation of Consumer Protection Act- 2019, he said that this act has replaced the 33 year old act and it significantly strengthens the rights of consumers and have several new features including simplification of complaints filing, dispute adjudication process and alternate dispute resolution mechanism.

Goyal said that under this act the sale of adulterated and spurious goods will be strictly acted upon and this act provides regulation for the unfair trade practices in e-commerce.

Goyal said that the allocation for sugar industry significantly increased to about 6000 crore. He said Government has allowed to export

60 lakh MT sugar and Rs 6 per kg as subsidy is directly paid in the account of sugar cane farmers. The diversion of excess sugar and utilisation of food grains to ethanol for blending with petrol will help in timely payment to sugarcane farmers and increase income of farmers and also to make India Atmnirbhar in petroleum sector.

While replying to a query raised by a media persons, Goyal said that One Nation One Ration Card scheme is a big success. He said at present, an average of about 1.5 crore portability transactions (both inter-State and intra-State transactions) are being recorded on a monthly basis. He further informed that integration of remaining 4 States/UT (Assam, Chhattisgarh, Delhi and West Bengal is targeted up to March 31, 2021. But it is depending upon the technical readiness of the States/UTs in terms

of availability of ePoS devices and operationalisation of biometric authentication of beneficiaries.

Department is continuously coordinating with these State/UT Governments.

While replying another question Goyal said that NFSA adequately taken care of food grain requirement of the needy persons. The vision of the Government (for ensuring food security for AatmaNirbhar Bharat) is to ensure that nobody goes to bed hungry. This is being ensured through timely supply of food grains for NFSA beneficiaries through the Fair Price Shops across the country as well as through implementation of One National One Ration Card (national portability), which doubly ensures that all the migrant population (migrant and stranded labour) can draw their ration anywhere in the country.n

HERITAGE FOODS FORAYS INTO CHEESE PRODUCTS AND FRESH CREAM IN ATTRACTIVE PACKS

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eritage Foods has forayed into cheese products with the launch of Mozzarella Cheese, Processed Cheese, besides Cool Cafe and Fresh Cream.

Custard, etc. It has all goodness of Milk – Natural Protein, Vitamin A and D, Calcium and other minerals. It is packed in 200ml tamperproof cartons (Tetra Packs), freshness and zero contamination is also guaranteed.

The cheese is made from 100 per cent pure cow milk and has delicious taste, rich aroma and smooth body which melts in the mouth. It is imbued with naturally developed cheesy flavour for the consumption of all age group people. It is also a good source of Vitamin A and other minerals and is rich in easily digestible protein and Calcium besides having a decent amount of phosphorous which helps in digestion.

These new products are available at leading Modern Retail Stores, E-Commerce platforms, select standalone stores, Heritage Parlours and on Heritage TUCH App.

It has unique stretching and melting property and is the best companion for pizza for holding all toppings.

Cheese cube and slices are healthy snacking add-on option for kids and the younger generation. It can also be used for all sorts of dishes like curries/gravy, bajji, fries, biriyani etc.

It is easy to shred and cut for making delicious recipes or as ready to eat cheese slices directly along with bread slices or for burgers.

The Cheese Variants are available in Mozzarella (500g) and Blocks (200g, 400g, 1kg) at present.

The Cool Café is an easy on the go drink that brings out a delicious coffee indulgence with an invigorating kick off perfect for those who enjoy their coffee strong. It is a blend of real coffee powder with Goodness of Milk. It has got a good amount of

Calcium, a pack of 180 ml gives 40 per cent of RDA per day of Calcium for Adult. It’s a relishing creamy drink to be served chilled and is free from any artificial preservatives.

Heritage Fresh Cream in Tetra packs (UHT Processed) is rich and Creamy in Taste and is made by using fresh and Pure Milk Cream with 25 per cent Fat. It is a good companion for Soups, Curries, Salad – Fruits and Vegetables. It is useful for making various products at home like Basundi, Cake, Milk sweets, Desserts,

Brahmani Nara, executive director, said, “It’s time to say Cheese, as it has become a favourite product among Indian households and has emerged as the fastest growing value added dairy product. In recent months, we have seen that although out-of-home consumption of food has declined, consumers are experimenting at home and trying out different recipes. We are tapping this trend by launching products such as mozzarella cheese and processed cheese. We have further strengthened our on the go beverages segment by adding Cool Cafe.”n

Food And Beverage Matrix | March 2021

45

GIVAUDAN LAUNCHES GROUND-BREAKING AI TOOLS FOR NEXT- GEN DEVELOPMENT

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ivaudan Taste and Wellbeing has launched its unique Advanced Tools for Modelling (ATOM) which use state-of-the-art artificial intelligence to optimise food and flavour formulation and facilitate co-creation and collaboration with customers.

Aligned with the company’s 2025 strategy and intent on leading the way in digitalisation, these pioneering tools open new doors to creative development and are able to dramatically cut the time to market for new products.

ATOM is the latest addition to an ecosystem of digital and AI tools that allow the companies teams in all regions of the world to streamline the end-to-end creation process from conception to rollout. Building on over two decades of research, ATOM uses artificial intelligence (AI) and data science techniques to minimise trial and error in the process. The tools identify positive and negative

flavour drivers and explore ingredient synergies, to generate new options and insights aligned with consumer preferences.

The results are then displayed in graphically rich and interactive dashboards that allow the company to co-create with its customers, enhancing creativity and delivering game-changing new food experiences.

Fabio Campanile, head of global science andtechnology, taste andwellbeing,Givaudan, said, “ATOM strikes the right balance between AI and human intuition, complementing the work of our expert flavourists and developers.Tools such as ATOM enable us to help our customers to go beyond consumer expectations, using insight, collaboration and innovation.

Implementing what we call ‘wideeyed thinking’ allows us to use these insights to leverage our curiosity and deep ingredient knowledge to accelerate new product development and create the food experiences of the future.”

Early projects using the tools have been highly successful. ATOM was recently used in a project to reduce salt in cheese snacks. Narrowing down the perfect blend of ingredients would normally take extensive trial and error, but the team was able to quickly identify the ideal recipe, delivering a 33 per cent reduction in

salt, from a much smaller range of options predicted by ATOM. In blind taste testing the reduced salt recipe scored as highly as the original fullsalt snack, making it just as tasty, with 33 per cent less salt. The process has also proved highly successful for sugar reduction, vanillin replacement, and meat alternative projects.n

SIDEL EXTENDS ITS WB WRAP-AROUND PACKING PLATFORM TO HANDLE RSC CASES

S

idel has launched a new Cermex WB47 case packer, expanding its WB wraparound range to handle not only the wrap-around blank family but also American cases (RSC and HSC). Additionally, the upgraded WB platform ensures enhanced flexibility with shorter changeover times. In 45 years, the company has installed more than 8,000 packers, including 1,000 wrap-around machines. More than 130 units of the best-seller Cermex WB46 and the new Cermex WB47 have already been manufactured in four years.

The current market situation demands greater adaptability of equipment that is capable of handling various combinations of primary and secondary packaging grouped in many batch sizes and configurations.

Moreover, production runs are becoming shorter, and therefore high flexibility with reduced downtime and fast, easy and repeatable changeovers for case packing are essential.

Meeting the various requirements of supermarkets, discount stores, online retailers and more, the Cermex WB packing platform is truly unique for the Food, Home and Personal Care (FHPC) markets.

Didier Saussereau, packing product manager, Sidel, said, “The Cermex WB’s case-packing range is able to handle a great variety of primary and secondary packaging types, including complete wrap-around blanks,

trays, trays with ledges, two-piece packaging (tray plus lid), and provide Shelf-Ready Packaging (SRP) and easy-to-open functionalities. With the Cermex WB47, Sidel extends the flexibility and adaptability of the solution even more.”

The new case packer makes it possible to run RSC and half slotted cases (HSC) with an increased speed of 22 cases per minute compared to 15 cases per minute with the traditional RSC case-packing range. Moreover, the wrap-around version can run at up to 30 blanks per minute. Thus, if some brand owners are still operating today with RSC cases, choosing a WB47 still allows them to switch easily in the future to wrap-around blanks, thanks to this common platform and a simple upgrade kit. Additionally, the WB case-packing platform can perform ‘easy-to-operate’ up to fully automatic changeovers, thus reducing downtime when changing products, packaging, batch sizes or configurations. The average time for the changeover is five minutes, depending on the version.

For those manufacturers who already have Cermex WB46 machines in their workshop, the new Cermex WB47 will not only widen their secondary packaging options but will also maintain consistency of case-packing assets, with operators and maintenance staff easily trained, while optimising spare parts management. “This was the case with two global brand owners who

were satisfied with their well-known, proven and reliable Cermex WB46 solutions and decided to acquire the new WB47 to complete their packaging options,” concluded Didier.

The company designs and manufactures packing solutions for any secondary corrugated packaging.

In 45 years, the company has installed 8,000 packers worldwide, including 1,000 wrap-around machines. Thanks to various infeed and collation systems adapted to the primary packaging types, more than 130 Cermex WB units have been sold with different configurations for different market category needs since 2017.

Furthermore, the company’s dedicated packing site in Corcelleslès-Cîteaux (France), where the WB platform is manufactured, received the official 'Vitrine Industrie du Futur' award in 2020. This prize recognises the implementation of Industry 4.0 initiatives with new technologies, such as robotics, cobotics, mechatronics, virtual commissioning, connected machines and digital twins. ‘Alliance Industrie du Futur' (AIF) also appreciated the site’s ambition regarding eco-design and its strategy for training and talent recruitment, including the co-creation of a robotics school.n

46

March 2021 | Food And Beverage Matrix

AFTER FEEDING WEST DELHIITES, THE TUMMY SECTION TO EXPAND PAN INDIA

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casual and chic outlet in west Delhi known for its quirky shawarmas, Tummy Section screams fusion in all ways possible. The restaurant calls their shawarmas 'Shawario', which is their unique re-invented avatar for Delhiites to eat and fall in love with. Currently operating with five outlets, the restaurant is looking forward to expanding through a franchise model. They're planning to go, pan–India by 2025, starting from north India, followed by west, central and eastern parts of India. They are aiming at adding 20 additional outlets every year for the next five years to achieve their milestone.

Started in 2009, the restaurant had a vision of fusing desi and videsi cooking styles to create something unique and finger-licking good. And that is how Shawarios came into being and became Delhiites first love.

Customers have showered immense love on their Crunchwich, Ramly Range, and Cheeky Buns.

Their first outlet was on Jail Road and considering its huge success, Malviya Nagar was chosen as the next location because it caters to a similar crowd.

The brainchild of Yash Suri, Pankaj Arora, and Nikhil Arora, it is basically every gang’s dream venture. This trio is basically

the heart, mind, and soul of the restaurant, with Yash taking care of the finances, Nikhil in-charge of everything creative, and Pankaj holding the reins of operations.

It has been up and running for 11 years and the trio says, “We never realised how all this time passed by so quickly because we love what we do, it never seemed like work to us. We have loved doing things together and seeing our baby grow into such a big brand.”

Their journey has been very smooth since all the three founders have very diligently divided the responsibilities based on their skill sets. They have perfectly synchronised their ideas and style of working over the years and that’s quintessentially the secret of their success.

Just like any business, the restaurant has its own share of highs and lows but the right team of people and good training help the owners achieve what they desire.

Their products are highly standardised at all their outlets and that is what makes the restaurant what it is today.

A few of the most famous dishes are Chicken Shawario, Ramly Burgers, and their Creamy Chicken Lollipops. The idea behind menu curation at the restaurant was largely focused on delivering what Delhiites love but in a unique manner.n

HERZA SCHOKOLADE: NEW ORGANIC RANGE WITH COCONUT FLOWER SUGAR

W

hen foods need to be ‘free from' sugar is often the focus. More consumers are choosing products that don’t contain household sugar, be they fitness foods like muesli or treats like ice cream, desserts, snacks or baked goods. People want alternative sweeteners, ideally from natural sources, like coconut flower sugar. Also known as palm sugar, this natural sweetener is derived from the flowers of the coconut palm and is popular with consumers. With its malty, caramel-like flavour, it harmonises perfectly with chocolate. Herza Schokolade proves this with its new ‘inspired by nature' organic product line. The chocolate pieces in eight exciting flavour compositions show how varied the combination of chocolate and coconut flower sugar can be.

The product line focuses on chocolate pieces with very diverse fruit components, like creamy milk chocolate with banana flakes that give a crunch effect in the mouth. The dark chocolate leaves with sour cherry powder are an unusual combination, with the powder giving the full-flavoured chocolate a tart fruity note.

A perfect addition for ice cream and snack mixes are the chopped dark chocolate pieces with fruity raspberry pieces and vanilla.

The dark chocolate cubes with light ginger notes and a hint of lemon are a real innovation in chocolate pieces.

Another new item is the dark chocolate leaves with their robust cocoa note, refreshing orange oil and crunchy cocoa cores. The new creamy milk chocolate chips are a nice contrast, with coffee and cardamom for a flavour explosion from 1001 Nights.n

MINISTRY OF FOOD PROCESSING INDUSTRIES PROPOSALS OF AGROPROCESSING PROJECT APPROVED

U

The Scheme was approved on May 5, 2017, under PMKSY to promote processing / preservation of agro food products and modernisation / capacity enhancement of food processing. This will help in increasing the level of processing and value addition thereby reducing the wastage of agro-produce.

nion Minister of Food Processing Industries, Narendra Singh Tomar chaired two InterMinisterial Approval Committee (IMAC) meetings through video conference to consider the proposals received under the Scheme for Creation for Infrastructure for AgroProcessing Cluster (APC) and the scheme for Creation / Expansion of Food Processing and Preservation Capacities (CEFPPC) under Pradhan Mantri Kisan Sampada Yojana (PMKSY). Minister of State, Rameshwar Teli was also present in the meeting. The promoters of the projects also participated in the meeting through video conference.

The proposals for projects approved in the IMAC meetings are expected to increase the level of processing and value addition of horticultural / agricultural produce, which will result in increase in the income of the farmers and create employment at the local level.

The details of proposals approved in the meetings are as follows:

Under Creation of Infrastructure for APC: 9 proposals with total project cost of Rs 250.32 crore including grants-inaid of Rs 66.61 crore in the States of Madhya Pradesh, Andhra Pradesh, Karnataka, Maharashtra, Arunachal Pradesh, Assam, and Rajasthan.

Under CEFPPC: 11 proposals with total project cost of Rs 113.08 crore including grantsin-aid of Rs 36.30 crore in the States of Himachal Pradesh, Manipur, Arunachal Pradesh, Maharashtra,

West Bengal, Karnataka, Mizoram and Gujarat.

These projects will leverage private investment of Rs 76.78 crore and are expected to generate employment to 3700 persons and benefit 6800 farmers.

These projects will leverage private investment of Rs 183.71 crore and are expected to generate employment to 8260 persons and benefit 36000 farmers.

The scheme for Creation of Infrastructure for APC was approved on March 5, 2017, under PMKSY for encouraging entrepreneurs to set up food processing units based on cluster approach.n

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HERZA SCHOKOLADE: NEW ORGANIC RANGE WITH COCONUT FLOWER SUGAR

W

hen foods need to be ‘free from' sugar is often the focus. More consumers are choosing products that don’t contain household sugar, be they fitness foods like muesli or treats like ice cream, desserts, snacks or baked goods. People want alternative sweeteners, ideally from natural sources, like coconut flower sugar. Also known as palm sugar, this natural sweetener is derived from the flowers of the coconut palm and is popular with consumers. With its malty, caramel-like flavour, it harmonises perfectly with chocolate. Herza Schokolade proves this with its new ‘inspired by nature' organic product line. The chocolate pieces in eight exciting flavour compositions show how varied the combination of chocolate and coconut flower sugar can be.

The product line focuses on chocolate pieces with very diverse fruit components, like creamy milk chocolate with banana flakes that give a crunch effect in the mouth. The dark chocolate leaves with sour cherry powder are an unusual combination, with the powder giving the full-flavoured chocolate a tart fruity note.

A perfect addition for ice cream and snack mixes are the chopped dark chocolate pieces with fruity raspberry pieces and vanilla. The dark chocolate cubes with light ginger notes and a hint of lemon are a real innovation in chocolate pieces.

Another new item is the dark chocolate leaves with their robust cocoa note, refreshing orange oil and crunchy cocoa cores. The new creamy milk chocolate chips are a nice contrast, with coffee and cardamom for a flavour explosion from 1001 Nights.n

BERRY FESTIVAL KICKS OFF AT NATURALS ICE CREAM

NATURAL TOMATO FLAVOUR ALL YEAR LONG WITH GOLDEN CROWN TOMATO PUREE

E

very chef will confirm the need of an easy access to garden-ripe, fresh, tomato flavour all year long at a fixed price. However, fluctuating prices, availability and quality makes procuring tomatoes a costly affair for any food service operator. Holyland Marketing Private Limited offers tomato puree under its flagship brand Golden Crown.

Saving standard cooking time and resources, it helps put together a fast, flavourful meal with a consistent taste. The preservative-free, hasslefree, tomato alternative helps drive memorable tomato taste and flavor allowing chefs to focus on real valueaddition to their dishes.

Choice of many chefs, the product is made from fully ripe, well-developed tomatoes that are carefully processed and concentrated making it an ideal solution for recipes that call for smooth consistency and authentic tomato flavour.

Vijay Kumar Budhraja, M.D., HLM, said, “Prominence of tomato consumption has led to the growth of this sector. Our Tomato puree is free from preservatives and is processed in a state-of-the-art plant with world class processing and packaging equipment.”

Created to enhance the experience of chefs and higher ROI for food service operators, the product is a perfect substitute for the aroma, taste and nutritional value of fresh tomatoes.

Available in 850 gm and 3.1 kg canned packaging and 200gm tetra packing, it is suited for extensive needs of commercial kitchens. The product is available at Big Basket, Eazysupplies.com, LeMarche and many local grocery stores.

The company has been driving convenience and consistency in food supplies to HoReCa and cloud kitchens through an array of preservative-free products that can add flavours to countless cuisines.

ONE OF ITS KIND INDUSTRY NIGHTS AT THE PIANO MAN EVERY WEDNESDAY AND THURSDAY

C

alling out to all the Jazz lovers out there, The Piano Man Gurugram and The Piano Man Jazz Club is hosting one of its kind Industry Nights for you and your industry peeps to enjoy a fun-filled evening of sophisticated music, mouth-watering hors d'oeuvres and exciting cocktails.

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However, the twist is that this time, the festival always has been for a limited period but this year due to a lesser supply of berries during the pandemic it is even more limited than before. So, to make the most of it.

Enjoy some of the most delectable flavors such as Mulberry, Blueberry, Raspberry, Black Currant and Gooseberry. All berry flavours will be available as single scoops, double scoops (cup and cone), and family packs (500 g).

Siddhant Kamath, director, Naturals Ice Cream, said, “We are excited to treat our patrons with some of the best berry-flavored ice creams. Although we wanted to make these flavors available for 30 days, we decided to make it an offer-valid-till-stocks-last event. We want our fans to enjoy berries and end the winter season with these limited edition flavours and hope to receive a great response.”n

inters are incomplete without relishing different varieties of berries. Naturals Ice Cream is here to delight taste buds with a variety of berry-flavored ice creams as a part of the Berry festival this February.

A special menu of small plates and cocktails has been designed to give an ode to handpicked industries, namely – Press and Embassy every Wednesday and Advertising, Public Relations and Legal each Thursday. Priced at flat INR 325 plus taxes for each dish / drink on the special menu for the aforementioned days, industry card holders can avail additional 25 per cent discount.

Gather your partners and come live the experience first-hand at either of the locations. Get mesmerised by soulful Jazz performances by the best in the city, while you sip on signature cocktail concoctions named quirkily named after each industry, such as, Corpus Jurius dedicated to Lawyers; Crisis Management for the Public Relations folks, CPC-Ad, Copy, Paste for the Advertising wizards, Hot of the Press for our friends in the Media and Visa Denied for Embassy Professionals.

The restaurant is following all precautionary measures as per Government's advisory.n

Food And Beverage Matrix | March 2021

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HERITAGE NOVANDIE FOODS PVT. LTD. LAUNCHES FRENCH YOGURT BRAND MAMIE YOVA IN INDIA a strong foothold in the Indian market.”

Filled with the goodness of French gastronomy, it is an Indian brand having its state-of-theart production facility set up in Palghar, Mumbai. Its delicious French stirred fruit yogurts and the Yo Pop are ready to be made available through multiple distributors and retailers, spread across modern trade, standalone supermarkets, and ecommerce channels.

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eritage Novandie Foods Private Limited has launched its first line of products. With the combined legacy close to nine decades of its parent companies, the start-up is now introducing deliciously French yogurt recipes for the Indian market through their brand – Mamie Yova. In the initial phase, the brand will be available across 5 cities in India, namely, Mumbai, Pune, Surat, Ahmedabad, and Baroda, and plans to scale it up to Hyderabad and Bengaluru soon.

Vivek Mani, CEO, Heritage Novandie Foods Private Ltd., said, “Driven by the sentiment of 'spoonful of smiles’, Mamie Yova’s milk, real fruit-based French recipe, ‘Stirred Yogurts’, along with a unique new product, ‘Yo Pop’ (a drinkable yogurt), are a complete blend of nourishment and fulfillment for the Indian taste buds. Mamie Yova carries the legacy and expertise of two giants in the food sector, bringing forth a unique combination for an unforgettable experience.”

Each product category offers four variants. The stirred fruit yogurts include Mango, Strawberry, Lychee and Blueberry. The Yo Pop, a unique innovation designed exclusively for the Indian market, is a first of its kind set drinkable flavored yogurt. This set product aims to create a strong engagement with its consumers: they need to shake it until they hear it ’pop‘ and then shake it again to turn it into their very own drinkable

yoghurt. The flavor profiles for Yo Pop include Banana, Vanilla, Pina Colada and Mango.

“French yogurts combines the goodness of milk, yumminess of fruits and probiotic cultures for good gut health and immunity and Yo Pop is a complete new experience in the category. With Mamie as our inspiration, we bring to you a complete blend of nourishment and fulfillment. We aim to ensure we can spread smiles through a unique experience filled with guilt free indulgence”, added Vivek.

Brahmani Nara, executive director, Heritage Foods Ltd., said, “We take immense pride in introducing our milestone brand with a true world-class food and beverage organisation like Novandie, a subsidiary of Andros France. While Mamie Yova carries

the Frenchness into its product range, it also ensures the brand is deep-rooted in India. We have heavily invested in the state of art facility at Palghar, Maharashtra.

Making it an Indian brand for the Indian consumers.”

Emilie Moulard, country manager – India, Andros, said, “Yogurt has always been an important component of daily meals, in every household, in France.

Since 1970 our yogurt brand in France, Mamie Nova, has been a consumer favorite. In India, the brand is making its debut with the name Mamie Yova, where Mamie means ‘grandmother’ - a term most families associate with experience, trust and tradition, while ‘Yova’ symbolizes being young at heart; thus, making a strong connection with the Indian audience. With our proven experience and legacy, we are positive we will achieve

Along with the launch of its two unique ranges of products, the brand is also taking a unique digital approach to replicate the in-person experience for its consumers. Using Augmented Reality (AR) based connected packaging, it is making its way to the phones and, thus, to the lives of their audience, overcoming challenges of physical distancing that needs to be followed amidst the pandemic.

“Consumers will get a chance to engage with the brand and discover more about Mamie and the products, along with learning a new product usage. Unlike the typical scenario of undertaking on-ground activities during the launch, we are using AR to create a brand connect with the audience, explain them the product usage, and improve their experience.

This is possibly the first instance of a dairy company using this approach, in India”, added Vivek.n

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March 2021 | Food And Beverage Matrix

INNOVATIVE SOLAR ICE-MAKING MACHINE FOR INDONESIAN SMALL-SCALE FISHERMEN

High-tech solution from Southern Germany for a German-Indonesian project for rural development and to avoid food waste

Indonesia is the world's leading tuna producing nation and the second largest fish producer overall.

However, small-scale fishermen who practice environmentally sound fishing methods are often unable to transport their fish to consumers due to a lack of refrigeration facilities.

As a result, these fishermen find it virtually impossible to compete with industrial fishing; much of their catch is spoiled, causing poverty amongst the fishermen.

Indonesia's policy aims to conserve fish stocks and secure the income of fishermen in remote areas. The key factor in achieving this is to keep the catch continuously refrigerated. The GIZ initiated and provided support for the development of a solar powered ice-making machine. Together with a number of Indonesian, German and other European companies, the production of these machines was also established in Indonesia. Development began in 2016 and the pilot plant started up successfully in 2018 – the first commercial unit will go into operation in Indonesia in 2021.

sustainable basis, especially in remote and low-income regions of Indonesia.”

In accordance with the guiding principle of Industry 4.0, the innovative technology ensures the production of up to 1.2 tons of block ice per day, dynamically and automatically adapted to the amount of solar energy available. This does not require either a power connection or an expensive, large battery storage system, allowing ice blocks to be produced in locations away from power grids and used for cooling locally caught fish. Stegmüller from the GIZ: “This secures the income of fishermen who operate on a

Steffen Sinn, Area Sales Manager Asia, at the German fan producer Ziehl-Abegg, explains: „The highly efficient fan is using the low solar power to produce enough cooling energy which is used to freeze down the water.“ The secret behind the high efficiency of the fan is the blade design inspired by nature. Ziehl-Abegg is technology leader by biomimicry in the fan industry. “The edge of the blade is serrated similarly to the owl wings”, Sinn adds. “This fan design saves energy.”

Steffen Sinn, Area Sales Manager Ziehl-Abegg, explains the Solar Ice Maker at the Hannover Messe Preview 2021.

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ndonesia's small-scale fishermen in disadvantaged regions will in future be able to sell their products nationwide with the help of seamless refrigeration chains.

This is being made possible by a solarpowered machine for the production of ice blocks. This innovative type of unit was developed as part of a multiyear German-Indonesian cooperation arrangement. “The fish is prevented from spoiling, with the ice being produced on a totally climate-neutral basis,” says Frank Stegmüller of the German Agency for International Cooperation (GIZ). “This is a genuine German-Indonesian success story.”

Components and know-how were provided free of charge during the development phase by the German companies Bitzer, Ziehl-Abegg and BAE Batterien. The development as well as technical support were provided by experts from the ILK Dresden [Institute of Air Handling and Refrigeration]. The solar powered icemaking machines are manufactured by the Indonesian industrial company Selaras Mandiri Tehnik (AIREF).

Other project partners include REC Solar, ATW Solar, Studer and Omron.

For more information Contact: Email: vikas.kundra@ziehl-abegg.in Web: www.ziehl-abegg.in

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