May 2019

RNI No: MAHENG/2018/75095

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Volume 2 / Issue 2 / Mumbai / May 2019 / Pages 28 / INR Rs 50/-

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From Editors desk

FOODANDBEVERAGE MATRIX

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MONTHLY NEWSPAPER FOR F&B INDUSTRY ello! I would like to thank you for your continuous support and your support works as energy booster for our team to work on share new things. As we all are aware FSSAI is working on streamlining of food regulations in the country, keeping Industry in mind. FSSAI

May 2019 | Food And Beverage Matrix

to wheat flour was to give consumers more informed choices. “It is an initiative to give an opportunity to the consumers to make informed decisions on their choice, as many in the bakery and biscuit industry use wheat flour as the name of the ingredient in place of the term maida (which is a bit confusing for the consumers). Wheat flour and maida have different vertical standards, as per the Food Safety and Standards Act, 2006,

has deferred implementation of the new regulations with regards to the labelling of wheat and maida products. An extension of a period of three months till July 31, 2019 for FBOs for the labelling of wheat flour as atta and refined wheat flour as Earlier, the due date to comply with the order maida on food products. The decision issued by FSSAI was April 30, 2019. It has to correct the labelling with respect been extended following the scenario in the

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industry, as representations were received from various industry associations and FBOs (food business operators) for the extension of the time period for the compliance of the order. Accepting the representations from FBOs the period got further extension of three months. The earlier order issued by FSSAI on wheat labelling stated that FBOs were asked to label atta as whole wheat flour and maida as refined wheat flour wherever it was used singly or as an ingredient in food items.

The order was issued because the FBOs were using the term wheat flour as the English nomenclature for maida on the label of the food products. That did not convey the exact nature of the ingredient used for the manufacturing of various food items to the consumers as well as enforcement officials, and now it has been decided that the nomenclature of Atta will be wheat flour instead of whole wheat flour.In case the labels are in hindi, the businesses are allowed to use the nomenclature atta and maida for wheat flour and refined wheat flour, respectively. Meanwhile, the state agencies are gearing up for the implementation of this regulations, and the three-month extension will also give the state food authorities time to make necessary arrangements for the surveys. “As soon as the deadline is over, state agencies will conduct checks on food products, and if any FBO is found guilty, strict action will be taken as Ignorance of law cannot be an excuse.

For the interest of readers dealing in Exports to USA, An article on FSMA requirement is also published in this edition.

Best of Luck!

Please keep sending us your valuable suggestions with your expectations & feedback to manan@tresbonconsulting. com. For more articles you may also log on to our website and enjoy reading any time.

Thank you Manan Bajaj

Food And Beverage Matrix | May 2019

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RICH’S LEADING THE BAKERY INGREDIENTS INDUSTRY WITH CONTINUOUS INNOVATIONS

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ich Graviss Products Pvt. Ltd. came into existence following the collaboration between M/s Rich Products Corporation (USA) and Graviss Food Solutions Pvt. Ltd. (India).

Rich Graviss Products Pvt. Ltd. pioneered the non-dairy topping category in India with the launch of Rich’s Whip Topping in 1996 that sparked a revolution in Bakery industry in India, as it became the first-ever and the largest-selling non-dairy whip topping of the country and became vastly recognised for its focus and dedication to provide value added solutions to the Bakery Industry.

Since then, the market reputation and business growth has only elevated. Rich’s has a repertoire of more than 2000 products that became the back bone for food operations world over. More than 70 years of heritage have made the Rich’s brand synonymous to words as “Quality and Standards” in the Bakery Industry. Today, Rich’s produces a wide range of products for both the bakery as well as the food service segments.

Being a global brand Rich’s understands the diversity across countries and the need to place their products locally and hence come up with products that appeal

to the demographics of the country. The team at Rich’s has an obsession with mastering the product. Over the years, this passion has helped them build a broad, innovative product array. They have devised solutions that in themselves have become innovations. Their customized products give their customers a selling edge.

One such recently launched product is Rich’s Niagara Farms Gold. It is a first of its kind dairy blended whip topping that gives you a premium dairy taste. It has a perfect combination of quality and performance with outstanding stability that adds an appealing finish to your cakes and pastries. n

Features: •

A Premium dairy taste with rich mouthfeel

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Superior performance and stability

•

Gives smooth finish

•

Adds excellent shine to your cakes

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May 2019 | Food And Beverage Matrix

ICE-CREAM INDUSTRY IS STILL CONFUSED BETWEEN DIFFERENT INTERPRETATIONS OF 18% AND 5% GST that was only for the mothers with toddlers or senior citizens. The young and other customers were free to eat the scoops outside the outlets or walkaway.

But looking at the other establishments like a hotel, restaurant, canteen or eating joint where people meet to eat and drink at the same place, this is larger base with larger activities of services involved. Here the GST is 5%.

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he Authority of Advance Ruling, Maharashtra bench, scrutinised whether serving a scoop of ice-cream would come under the supply of goods or services or would it be counted as a combined supply and service. AAR came to a conclusion that it even though there was minimum service involved in the activity, serving icecream will attract a GST at 18% , while the applicant would be able to benefit input tax credit.

Summer season is a season of ice cream treat to kill the heat.

Interestingly, the issue of whether serving ice-cream should be slabbed at 18% GST or lesser has been a much debated issue with the big and small ice cream manufacturers.

Though much convincing has taken route about lessening the GST, the tax authorities have stayed adamant about their decision on 18% declaring

ice cream to be a luxury item.

Prima facie, AAR agreed that serving scoops of ice-cream did not contain any service part and was a supply of goods; still it would attract 18% GST. But the impact would reduce when the applicant would be able to gain input tax credit (in simple terms it refers to credit that is available for taxes paid on its own purchases or expenditure).

Arihant Enterprises is a franchisee outlet which sell ice-creams in retail packs (party packs/tubs) and also by way of selling ice-cream scoops. Sale of retail packs contributed 75% to the company’s turnover.

Arihant Enterprises gave details that even when they served scoops of icecream, the only activity was transfer of ice-cream to a cup or a cone, so here the service activity involved is minimal. While some of their outlets provided few sitting arrangement but

Sunil Gabhawalla, chartered accountant and indirect tax expert, states, “For a stand-alone restaurant the GST rate is 5% without any input tax credit. For entities which are part of large franchisee chains or are in a prime area having a huge rent outflow, the loss of input tax credit is a significant blow. For them, a higher rate of tax with input tax credit could be more beneficial. On the other hand, for mom-and-pop type of outlets with

self-owned property and brands, 5% GST without input tax credit could be more beneficial”.

At initial glimpse it would appear that stepping into an ice-cream parlour would then be more advantageous from the customer point of view, after all, GST is passed on to the customer.

However, an industry watcher explained when input tax credit is not available; the burden is passed on to the customer by increasing the prices.

“Denial of input tax credit distorts the concept of GST and therefore such disputes arise,” admits Gabhawalla.

With the obvious scene of the ice cream market, it may be tough for an ice-cream expert to gather what the applicable GST rate is as it is relies on many factors and as explained a lower rate without input tax credit to the seller, may not always work out in goodwill of the buyern

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May 2019 | Food And Beverage Matrix

HALDIRAM PRABHUJI BUYS PE-OWNED RESTAURANT CHAIN OPERATOR

HEALTH AND WELLNESS TRENDS PRESSURING KELLOGG’S COOKIE SALE

Pan India Food Solutions, is controlled by private equity firm Everstone Capital. It is a franchisee for beverage chain The Coffee Bean & Tea Leaf and ice cream parlour Gelato Italiano.

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aldiram Prabhuji, an arm of the Haldiram group operating and catering to eastern part of India, has made an acquisition that indicates a modification in strategy for the maker of traditional and ethnic sweets and snacks of India.

Kolkata-headquartered Haldiram Bhujiawala . Ltd has come apart with Pan India Food Solutions Pvt. Ltd, said spokesperson.

The Vice president strategy, finance and business development of Haldiram Prabhuji’s ,Anand Bardia confirmed the deal refraining to disclose details about the transaction size and other specifics.

In written, Haldiram has acquired all the related brands under the Pan India Food Solutions umbrella such as Food Talk, Spoon, Spaghetti Kitchen, and Noodle Bar. However, the company plans to focus only on The Coffee Bean & Tea Leaf and Gelato Italiano — the only operational brands at present after Pan India previously said it had closed loss-making divisions.

Contined to page no 19

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he market for snacking globally faces strong headwinds, most of which are emanating from the influence of the Health & Wellness mega-trend on consumers’ attitudes and behaviours .

Consumer movement to healthier snacking options or more moderate consumption of classic snacks and confections is putting pressure on traditional market leaders and forcing tough decisions about strategic direction and investment.

A case in point is Kellogg’s announcement that it is selling its cookie, fruit-snack, and related portfolio of businesses to confectioners The Ferrero Group for $1.3billion. The deal includes iconic US cookie brands such as Keebler, Famous Amos, and Mother’s, and six US manufacturing facilities.

Italian Ferrero has emphasized the strategic fit that its new acquisitions offer as it seeks to expand its footprint in the US market, while Kellogg’s has stressed a need to continue its pursuit of reduced complexity and more targeted investment within its group.

Indeed, Kellogg’s divestiture of such well-known brands in the cookie market and related businesses to Ferrero reflect an emergent trend for consolidation. Kellogg’s action shows it is committed to the need to focus on core brands, and to direct investment where it believes it has the best chance of reviving fortunes (for example, brands such as Pringles and Cheez-Its that have seen health-focused consumers shying away).

Cookies constitute a challenging category in the grocery market, given the continuing pressure, the trend for health and wellness exert on it, meaning such brands are possibly better served within a corporate environment where they are a core business rather than a relative side-line.

Campbell’s has also been exploring opportunities to divest some of its snacking businesses (with Ferrero having shown interest there too at one point), highlighting that this is not only an issue for Kellogg’s. The direction of travel suggests that we will see further divestiture/acquisition activity in snacks, as leading players create more focused portfolios to make better use of their core strengths and investment resources

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May 2019 | Food And Beverage Matrix

ABOUT SKM EGG PRODUCTS EXPORTS INDIA LTD:

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Projekt2

KM Egg Products started its journey of eggcellence in 1997 with the state of the art production facility 03.07.17 10:33 Seite 1

comprising the best of technology and methods, on par with International level. With a production capacity to process 1.8 million eggs a day and

to produce 7000 tonne of egg powder annually, SKM Egg Products is one of the largest egg processing unit in Asia.

SKM has formulated and developed various kinds of egg-based mixes for bakeries and mayonnaise applications. The quality and safety of raw material is ensured owing to backward integration of own layer farm and feed mill. SKM Egg Products are functionally superior, blends well with other ingredients and are widely used in various food applications. The products have earned the confidence of valuable customers in Europe, Japan and Asia.

SKM Eggs are fresh from the farm to your factory.

SKM has wide range of eggs and egg products to cater to the diverse needs. SKM eggs & egg products like Shell Eggs, Egg White Cube, Egg Powders (Whole Egg, White & Yolk), Egg White Liquid, Whole Egg Liquid are pesticides and antibiotics residue free. The products are available in Retail and Institutional packs.

SKM Egg Products Exports India Limited, is an integrated high quality Indian manufacturer and supplier of Eggs and Egg Products in India & the international markets like Japan, Europe & Russia.

SKM Egg Products is ISO22000, BRC, KOSHER and HALAL certified.

The state of the art quality assurance laboratory of SKM Egg Products is ISO 17025 accredited. Bio-security is maintained in their poultry farms, which are registered under establishment as per the norm of European Union.

At SKM, customer’s feedback is the key to product improvement. Their CSR activity is spearheaded by environment friendly recycling of the wastes, like usage of egg shell grits as a calcium supplement to feed mill and drip irrigation of treated effluent water to landscape/ garden to Gogreen initiatives like wind mill, rain water harvesting and actively participating in community upliftment programs.n

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May 2019 | Food And Beverage Matrix

ADVANCED CONNECTIVITY AND DIGITAL SERVICES BRING WEIGHING TO THE NEXT LEVEL

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Bühler launches next scale generation Tubex Pro

zwil (Switzerland) May 9, 2019 – With Tubex Pro, Bühler is launching the next generation of scales. Tubex Pro builds on more than 100 years of Bühler intellectual property, and brings weighing to the next level, using advanced connectivity and digital applications.

“Our Tubex scales are groundbreaking thanks to measuring and control algorithms, and connectivity features. With Tubex Pro, we have made the next step in advanced connectivity,” says Matt Kelly, Managing Director Digital Technologies at Bühler. In 2017, Bühler introduced the first Tubex. It processes three times more measurements than conventional scales. With its electromechanical drive system, rather than standard pneumatic cylinders, the Tubex has saved its customers up to 95% of energy for the last two years. A traditional scale can easily consume up to USD 10,000

of energy a year. The electromechanical drive also enables much more precise motion and position control. An integrated diagnostic system helps to detect and repair problems. The scale has a hygienic design, and drive components are wear free, which substantially lowers maintenance costs. In the two years that Tubex has been on the

market, Bühler has carefully gathered customer feedback and made many upgrades – all of this learning is incorporated in the new Tubex Pro. “Tubex Pro is unique in terms of all of its functionalities and technologies.

It contains over 100 years of our weighing experience and intellectual property, and with the next generation of measurement technology and self-monitoring, it reaches accuracy and precision levels that were unthinkable until recently,” says Stefan Birrer, Bühler’s Head of Milling Solutions.

Tubex Pro – more connectivity, more transparency, more traceability Building on these advantages, Tubex Pro is now taking digital connectivity and plant control to a new level. Now it is even easier to integrate the scale into plant control systems. It is also simpler to transfer its data into cloud applications in order to analyze and visualize data for better yield management, predictive maintenance, or to support customers remotely through Bühler’s global service network.

Tubex Pro will be connected to the Bühler Insights IoT platform powered by Microsoft Azure. It is designed to make it easy for food and feed processors to collect and analyze key production data such as yields, or to trace and track products, and raw materials.

One example of the new digital applications is the Bühler Yield

Management System, a cloudbased monitoring solution that provides remote oversight of production data. It visualizes and compares deviations from recipes. With it, customers can monitor and benchmark their production sites. The digital yield management system is one of the first of its kind and works together with Tubex Pro via Bühler Insights to increase production efficiency and yield.

A revolution – the impact of digital technologies on the food and feed industry Bühler is at the forefront of digital technology in the food and feed industry, which will revolutionize how mills and plants are run in the future.

“So far, we have optimized components or subsystems. Now, with devices such as Tubex Pro, entire systems such as milling plants become transparent, comparable, and can constantly be digitally optimized. We can simply connect devices via plug and play to reach a new level of efficiency and food safety,” says Matt Kelly.

This will help millers and other food processors to stay competitive in a fast-changing environment.

“Competition and issues like food safety are becoming more demanding,” says Birrer. “To be successful, you have to be very efficient and very flexible. Product recalls and contamination have made customers feel insecure. So, the need for food safety and traceability has dramatically increased. With digital applications, services and technologies such as blockchain we can achieve breakthroughs and meet these challenges,” he adds.

While Tubex is fully available on the market, Tubex Pro will be on sale starting in the second half of 2019. Retrofits will also be available to upgrade Tubex to Tubex Pron

Our expert technical team with fully equipped laboratory, monitor consistency and saferty of raw materials and end products for achieving and maintaining customer satisfaction.

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May 2019 | Food And Beverage Matrix

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Food And Beverage Matrix | May 2019

PULLMAN NEW DELHI AEROCITY PLANNING A SUNDAY BRUNCH THIS MOTHER’S DAY

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his Mother’s Day, on May 12, Pullman New Delhi Aerocity plans to pamper the mothers in the city. For this, one can head to Pluck, a modern European & contemporary Indian restaurant with an in-house farm, for a hearty Sunday brunch with mother. The offer holds a complementary brunch for mothers who are accompanied by their kids.

The spread offers a plethora of options to choose from the menu that will include scrumptious dishes from pan-Indian and global cuisines. Guests can choose from antipasti bar, salad counter, Indian section, pan-Asian station, hot nibbles on the wheels and a dessert counter. There are a lot of fun activities planned for the kids.

The price will range from Rs 2,750 + taxes for Food Lover’s Brunch and Rs 1,250+taxes for Kid’s Brunch.n

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WALMART TOP NOTCH PRAISES FLIPKART FOR GOOD WORK

World’s retail giant Walmart International Chief Executive Judith McKenna has praised its Indian e-tail subsidiary Flipkart team for getting more customers to shop online and make their lives better.

Marking the first year of Walmart acquiring majority equity stake in the city-based e-tailer for a whopping $16 billion in May 9, 2018, Judith hailed the creativity and passion of the team to leverage innovation and technology for bringing the next 200 million Indian

shoppers online.

Judith said she was impressed with how the team was using technology and making a difference to the ecosystem, including sellers and manufacturers across the country.

Flipkart Chief Executive Kalyan Krishnamurthy said the e-tailer’s partnership with Walmart was helping the group to serve customers better and accelerate its growth with products and solutions. The supply-

chain infrastructure that is disrupting the industry benefits local consumers, suppliers and manufacturers. Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai and New Delhi.

Judith also visited a fulfilment centre to assess the supply chain efficiency and met the ‘kiranas’ (owners of provision stores).

Walmart India Chief Executive Krish Iyer also met Judith and updated her on how the cash-and-carry business was changing the lives of kiranas.n

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May 2019 | Food And Beverage Matrix

FSMA-PREVENTIVE CONTROLS FOR HUMAN FOOD

his article is definitely going to be of interest for industry fellow dealing in exports to USA as this gives you an overview of “The Current Good Manufacturing Practice, Hazard Analysis, and Risk‐ based Preventive Controls for Human Food regulation intended to ensure safe manufacturing/ processing, packing and holding of food products for human consumption in the United States and further to this even other GFSI Approved Standards also getting aligned to FSMA requirements. BRC Food Version 8 is also aligned to it and now no need to wait for USFDA Inspection to happen, how can voluntary Certification by choosing additional module along with BRC Food audit or selecting later at any point of time, when your business need it.

The FDA Food Safety Modernization Act (FSMA) Preventive Controls for Human Food rule is launched from September 2016 and regulation requires that certain activities must be completed by a “preventive controls qualified individual (PCQI)”.A proactive and systematic approach to food safety emphasizing the preventive controls approach has been universally accepted and adopted throughout the world because it helps to focus attention on the most important areas to prevent food safety issues rather than reacting to problems as they arise. Preventive control programs are structured to work in conjunction with and be supported by other relevant programs such as Good Manufacturing Practices (GMPs), good agricultural practices and good transportation practices as the basis for food safety management system.

Successful application of preventive controls approaches not only helps to ensure regulatory compliance, but also minimizes the risk of producing products that can harm consumers!

Traditional HACCP was developed for U.S. space program in the 1960s.

One of the main advantages of the HACCP concept is that it enables food operations of all sizes to move away from a philosophy of control based primarily on the end product testing (i.e testing of product failure),

to a preventive approach whereby potential hazards are identified and controlled in the food processing environmental (i.e of prevention of product failure). Because of the limitation of end‐product testing necessary to provide assurance that the food was safe, the focus shifted to preventing hazards through product formulation and process control in a risk‐based manner. The concept was called Hazard Analysis and Critical Control Point (HACCP). Since then, HACCP implementation expanded voluntarily in the food industry with the understanding that food safety is best assured if each producer & processor understands the significant hazards in their product and operation, and uses scientifically sound preventive controls to significantly minimize, prevent or eliminate the hazards. CCP was the major focus area. HACCP technique was developed initially to deal with microbiological hazards that affect product safety and also those leading to microbiological spoilage, eventually it was applied to all issues of product safety associated to biological, chemical or physical hazards. It has been observed that there is an increasing interest in application of HACCP technique to identify product quality defects (e.g. particle size, color, taste, texture) and to determine appropriate “control measures”. It is recommended that where both food safety and quality are included, there should be clear distinction between safety and quality and it should be understood by food operation. It has been observed that in most of the sector, industry choose to hide or under rate the risk related to suppliers to avoid putting up controls on suppliers, really a challenging one but with Supply Chain Preventive Control as one of key preventive control, industry need to change the approach and really spread out their expectation and need within the supply chain be spreading knowledge through trainings, interactions and continuously monitoring compliance at supplier level.

However, the preventive controls process incorporates controls beyond those managed as process‐related CCPs in the HACCP framework.

These preventive controls address not only CCPs, but also controls for hazards related to food allergens, sanitation, suppliers and others requiring a preventive control considering biological, physical, chemical (including radiological) or economically motivated food safety hazards. The preventive controls approach also recognizes that critical limits- “A maximum and/or minimum value to which a biological, chemical or physical

parameter must be controlled at a CCP to prevent, eliminate or reduce to an acceptable level the occurrence of a food‐ safety hazard” may not be required for some preventive controls.

The broader term, parameters and values, supports identification of a frequency or other metric to assess compliance, rather than setting a precise minimum or maximum value to which a parameter must be controlled.

Further, immediate corrections (like re‐cleaning a line before start up) may be more appropriate than formal corrective action involving product risk evaluations for some preventive controls. Finally, the extent of validation activities (or demonstrating the controls actually work) may be less rigorous for some preventive controls than others.

The Food Safety Plan is a dynamic document, which must be kept current if changes are made to the system or to equipment when new products are added, or new hazards are identified.

Food Safety Plan includes hazard analysis, which is used to identify required preventive controls for the process, for sanitation, for food allergens and supply‐chain programs, where these are needed to address the hazards requiring a preventive control. These elements, along with a recall plan make up the Food Safety Plan. Many GMPs and other prerequisite programs are managed outside of the Food Safety Plan.

While these are separate programs and may not require the same level of documentation as the elements of the Food Safety Plan, they are important. They are generally managed using standard operating procedures with documents and records kept as appropriate. Keep in mind that elements of GMPs that are not covered in the Food Safety Plan are still required.

Under the Preventive Controls for Human Food regulation, the responsibilities of a “preventive controls qualified individual” include to do or supervise: 1. Preparation of the Food Safety Plan, 2. Validation of the preventive controls, 3. Records review and d) reanalysis of the Food Safety Plan.

FSPCA PCHF Course Kaniya, Anand, Gujarat April 15th-17th, 2019 and Schedule of Next Session

A written hazard analysis is the first required element in a Food Safety Plan. When the hazard analysis process identifies hazards requiring a preventive control, the written preventive controls portion of the plan must address relevant process preventive controls, food allergen preventive controls, sanitation preventive controls, supply‐chain or other preventive controls. These are the preventive controls needed to control the hazards identified in the hazard analysis as requiring a preventive control. Monitoring, corrective action and verification procedures for each of the preventive controls identified must also be included in your plan as appropriate to ensure the effectiveness of the controls. A recall plan is also a required element of a Food Safety Plan when a hazard requiring a preventive control is identified. You are also required to maintain implementation records to document that you have implemented your Food Safety Plan.

First step to understand and comply with Preventive Controls for Human Food for any facility would be to have at least one Preventive Control Qualified Individual (PCQI).

Attending FSPCA Preventive Controls for Human Food Course as per USFDA approved course curriculum is one way to become PCQI and the course are conducted by FSPCA Lead Instructors for Preventive Controls for Human Food Course.n

Manan Bajaj Director, Tresbon Consulting Solutions and Services Pvt. Ltd.

Mumbai

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May 2019 | Food And Beverage Matrix

DECLINE IN VANILLA PRICE NOT BE FOR F&B MANUFACTURERS TO USE LESS-EXPENSIVE NATURAL FLAVOUR TO REPLACE VANILLA intensive because, among many other requirements, the plant has to be pollinated by hand. While it’s possible that lower costs could prompt the increased use of natural vanilla in some products — such as ice cream, baked goods and candy — flavour companies have increasingly been developing alternatives, marketing synthetic vanilla, or blending the real

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he price of top-quality Madagascar vanilla beans has fallen to between $475 and $500 per kilogram from a high last year of $600, resulting in an overall 10% to 15% drop across all grades of the product. Still the current price decline may not be coming fast enough for food and beverage manufacturers who have the option of using less-expensive natural flavour alternatives to reduce or replace vanilla, the publication noted.

launches that highlight vanilla extract as an ingredient, both in North America and globally, likely because vanilla extract is a familiar ingredient and a staple in most pantries.

But one continues to see new product

Growing vanilla beans is very labour-

thing with lower-quality beans.

It’s a delicate balance for manufacturers since many of today’s consumers want natural products and clean labels and are willing to pay more for them. Still, some food makers may find that the volatility in real vanilla makes the price predictability of substitutes more attractiven

The price drop for vanilla beans from Madagascar stems is due to higher yields, as well as an improvement in quality. Growers were previously picking beans a month or two early to keep them from being stolen or because they wanted to get them to market more quickly.

BRITANNIA REVENUE GREW 10%, NET PROFIT 13%; RECOMMENDS DIVIDEND OF 1500%

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ritannia Industries has reported consolidated revenue growth of 10% for Q4 which is 12% comparable for the year at Rs 2,764 crore and Rs 10,973 crore respectively. Net profit increased 13% for the quarter and 15% for the year at Rs 297 crore and Rs 1,159 crore respectively.

growth. In line with our organisation goals, we have also set up strategic business units for adjacent bakery, dairy & international business. The company has commissioned the croissant line at Ranjangaon, 50 km from Pune, and the salted snacks line in Bengaluru.

The board of directors recommended a dividend of 1500% which is Rs 15 per share of face value Re 1 each.

Commenting on the performance, Varun Berry, managing director, Britannia, said, “Our performance has been consistent, with a revenue growth of 10% and net profit growth of 13% in the quarter. We continued the momentum in the base business through distribution expansion, innovation, and cost efficiency programmes.”

He added, “In line with our goal to become a total foods company we have launched new categories. In the base business, we continued our premiumisation & innovation journey

with launch of Treat Burst, Treat Stars, and Milk Bikis Chocolate Cream. We also renovated our cakes portfolio and bridged portfolio gaps with launch of swiss rolls, layer cake and brownie. Our new category launches cream wafers, flavoured milk shakes have received positive response in the market. We also launched Treat Croissant and Timepass Salted Snack as a pilot in few channels / geographies.”

Berry stated, “We commissioned our greenfield unit at Nepal in April this year, giving us local presence in

the country. In the coming quarters, priority will be to scale up the new categories launched to ensure we stay ahead of market and achieve profitable

Berry trailed off, “On the commodity front, we witnessed moderate inflation in the prices of key raw materials.

We have progressed well in building technologically superior factories. We have witnessed slowdown in market place in the recent months, however this should get neutralised with a favourable monsoon forecast and stable government post elections.n

Food And Beverage Matrix | May 2019

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FULFILLING LEGAL REQUIREMENTS MAXIMUM PRODUCT SAVINGS

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illions of packages are filled every day.

This includes packets, bottles, tubes or containers of all sizes. Every package should contain the ingredients and the amount declared on the label. Filing these packages has been a trade-off between following local net-content legislations (legal Metrology) and reducing overfilling to the minimum.

Net-content package control has two main goals. First, a producer must be able to evaluate performance to ensure the production is within the governmental limits for net content.

Second, in the producer’s own interest, they want to minimize overfilling.

Accuracy and the minimization of variation are of paramount importance in the area of filling and packaging. Raw materials must be used as economically as possible while remaining within legal limits.

METTLER TOLEDO SQC (Statistical Quality Control) systems act as extremely valuable information sources since they can provide information at any time about the current fill quantity based on the evaluation of sample data from the production line, and therefore help to optimize the fill quantity while avoiding under filling.

Key customer benefits of FreeWeigh.Net®: The METTLER TOLEDO SQC product range includes compact standalone scale based solutions as well as the networked and flexibly extendable FreeWeigh.Net® software system.

food manufacturers to optimize costs and hence to remain competitive and profitable, despite uncontrollable factors such as the price of raw materials.

FreeWeigh.Net® offers, in addition to filling process control, a variety of further options for quality control such as documenting sensory tests and/or integrating measuring devices like checkweighers, moisture analyzers and metal detectors.

Process control and optimization in the area of filling process control help

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Food And Beverage Matrix | May 2019

CHOCO CREAM DONUT BY CHEF RUDOLPH ALMEIDA, CORPORATE CHEF, AAK KAMANI

19 Contined from page no 6

segments in India and the acquisition will help to enter new product sorts and bag new customers and clients. In addition, this exposure will also give Haldiram Prabhuji a pan-India presence.

Haldiram Prabhuji reported a turnover of around Rs. 400 crore for the financial year that ended in March 2019.

Overall, the company has acquired 90 stores of The Coffee Bean & Tea Leaf and Gelato Italiano across west, southern and northern India.

Ingredients: 1.

Refined flour (Maida) – 1000 gms

2.

K-lite – 50 gms

3.

Sugar – 100 gms

4.

Oil – 1 ltr

5.

Custard Powder – 40 gms

6.

Milk Powder – 40 gms

7.

Yeast – 30 gms

8.

Chocolate Syrup – 500 gms

9.

Salt – 20 gms

10. Bread Improver- 1 11. Water, as required

Method: •

Mix refined flour, salt, sugar, custard powder, milk powder

•

Then add K-lite, yeast, bread improver

•

Knead and prepare well-developed, smooth dough

•

Portion and shape into doughnuts

•

It can be either fried or baked

•

For baking, proof the doughnuts for 45 minutes and then bake in a 220°C oven for 15-25 mins

•

Alternately, fry a slightly under proofed doughnut in 180°C hot oil for 3-4 mins, turning it over once during the frying period

•

When cool, dip in chocolate syrup

•

Alternately, sandwich the doughnut with buttercream and dip in chocolate syrup or sprinkle in cinnamon sugar

Baking Temperature and Time: Baking - 220°C, 15-25 mins Frying - 180°C, 3-4 minsn

Haldiram Prabhuji owns 13 restaurants in eastern India. As the firm has previously acquired land parcels, this is the first time it has obtained a food business with a view to grow and expand its product portfolio.

With this phenomenal deal, it will enter the premium retail business.

Haldiram Prabhuji is of the opinion that coffee and ice-cream are growing

The Delhi-based Haldiram’s Snacks caters to the northern part of india, Nagpur-based Haldiram’s Foods International caters the western and southern markets. All three units run independentlyn

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Food And Beverage Matrix | May 2019

21

BAR ON USING EXPRESS AIR CARGO FOR BISCUITS, CHOCOLATES HAMPERING EXIM TRADE

I

ndian exporters and importers are facing a new trade barrier in accessing the fast track express services –air cargo, and this was particularly detrimental to the transport of perishable items including food products like biscuits, and chocolates, according to a survey conducted by researchers at the Indian Council for Research on International Economic Relations (ICRIER). The survey considered 150 stakeholders to come up with its findings.

requirements are adhered to there should not be any discrimination across the different modes through which the product is transported, i.e, logistics air cargo versus express air cargo.

In this regard, the Office of the Commissioner of Customs (at the Mumbai Airport Special Cargo Commissionerate), has issued a standing order (33/2018-19) to ban the movement of perishables. The order stated that these goods which they classified as “perishables” require testing and clearances by the requisite government bodies such as the Food Safety and Standards Authority of India (FSSAI) and Assistance Drug Controller (ADC).

The survey shows that such measures have not only resulted in India’s low rank in the Logistics Performance Index compared to countries like China, it lead to huge business losses for the exporters, importers and the express industry.

This was due to the Courier Imports and Exports (Electronic Data and Processing) Regulations, 2010, which banned all perishables through the express or fast track route.

Therefore, their import should not be allowed as gifts or samples through the courier mode. In the process, the ban encompassed a wide range of products including medicines, biscuits, cosmetics and chocolates some of which are not temperaturecontrolled consignments.

However, it is also worth noting that the FSSAI’s Import Regulation, 2017, clearly lays down the process of food import for both commercial and non-commercial use such as personal consumption, exhibition and research purposes and once the

The survey found that this led to a sudden stop in clearances of blood samples for testing, imports of cosmetics, access of medicines for patients, exports and imports of food samples for test marketing and display in exhibitions, to name a few.

“Interestingly, India is a signatory to the World Trade Organization’s (WTO) Agreement on Trade Facilitation. Article 7, Section 8 of that agreement on “Expedited Shipments” calls for member states to “adopt or maintain procedures allowing for the expedited release of

at least those goods entered through air cargo facilities”. Thus the ban seems to be against India’s position in the WTO. Further, there is a lack of uniformity and consistency in the definition of perishable and what can be allowed or not allowed through the express route, ” says Dr Arpita Mukherjee, professor, ICRIER. The study explains that earlier there wasnot enough infrastructure to handle the perishables and its transport through air route, however presently the requisite infrastructure to store and handle the clearance of perishables is enough.

It is important that all consignments through any route should adhere to due diligence such as product testing and getting product specific clearances from requisite authorities.

The survey found that express industry is willing to go through the same due diligence process as the logistics providers.

The benefit of express cargo is that it is fast track and offers an integrated

service to the client vis-a-vis logistics. As India is implementing trade facilitation and is trying to improve ease of doing business, it is important to amend the 2010 regulation and allow the entry of perishable cargo through the fast track route, subject to testing and other requirements as is applicable to logistics.

“There is also a need to have a robust back-end IT infrastructure which will link Customs Express Cargo Clearance System with that of other clearance agencies such as FSSAI and ADC as has been the case of the Customs ICEGATE for general cargo.

Along with this perishable should be allowed through the express route and express should have the same level playing field as logistics. If this is done, India will not only improve its rank in cross-country comparative indices but logistics costs of doing business will decline significantly.

It will especially help our exports in key sectors such as agriculture, cosmetics and medicines,” says Dr Mukherjee. n

Table 4: Logistics Performance Index of Select Countries (2014 & 2018) Parameters Overall LPI Rank (out of 160 countries ) Overall LPI Score (1-5) Sub-indicator - Ranking Customs (rank) Infrastructure (rank) International shipments (rank) Logistics quality and competence (rank) Tracking and tracing (rank) Timeliness (rank) Clearance time with physical inspection (days) Clearance time without physical inspection (days) Physical inspection (% of import shipments)

India 2014 2018 54 44 3.08 3.18

China 2014 2018 28 26 3.53 3.61

Singapore 2014 2018 5 7 4 4

Germany 2014 2018 1 1 4.12 4.4

65 58 44 52 57 51 2 1 22

38 23 22 35 29 36 3 2 6.72

3 2 6 8 11 9 1 0 5

2 1 4 3 1 4 1 1 3

40 52 44 42 38 52 2 1 19

31 20 18 27 27 27 3 3 4

6 6 15 3 8 6 1 0 2

1 1 4 1 2 3 1 1 2

22

May 2019 | Food And Beverage Matrix

DKSH SIGNS EXCLUSIVE DISTRIBUTION AGREEMENT WITH CHUZHOU GREA MINERALS TO PROVIDE SPECIALTY FILLERS TO INDONESIA DKSH has signed an exclusive distribution agreement with Chuzhou Grea Minerals (Grea), a global supplier of high-quality fillers for personal care and cosmetics applications, to provide Grea’s specialty fillers for industrial and cosmetic applications in Indonesia.

J

chemicals, such as talc, sericite, mica, TiO2, synthetic fluorphlogopite as well as sericite in wet and dry processing, felspar, cosmetics sericite and cosmetics mica.

Grea’s specialty fillers can be used in a diverse range of cosmetics applications, including make-up, skin care and baby care. The agreement covers Grea’s portfolio of coated

DKSH already provides Market Expansion Services to Grea in China, Malaysia, Singapore, Thailand and North America and has been doing so since 2016. Grea once again chose DKSH as their preferred distribution partner due to DKSH’s extensive capillary distribution network, strong

akarta, Indonesia, April 1, 2019 – DKSH’s Business Unit Performance Materials, a leading ingredients and specialty chemicals distributor, will exclusively sell, market, distribute and provide logistics for Grea’s specialty fillers to Indonesia.

capabilities in sales, marketing and logistics, its large customer base of cosmetics manufacturers in Indonesia and a proven track record as valued business partner in the cosmetics industry.

Roland Kraut, Vice President Global Personal Care Industry, DKSH, commented: “We are very pleased to once again expand Chuzhou Grea Minerals into another exciting market. Our large customer base in Indonesia will greatly benefit from Grea’s diverse and innovative specialty fillers. We are very much looking forward to building on our already successful partnership.”

About Chuzhou Grea Minerals Chuzhou Grea Minerals was founded in 2000 in Chuzhou City, Anhui Province, China. Amongst other regions and countries, Grea exports products to Europe, America, Japan,

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South Korea and South East Asia. As a Chinese sericite material enterprise, Grea has always adhered to the management principle of science and technology, and established strategic alliance of production, study and research with a number of well-known universities and research institutes in China. Relying on the provincial enterprise technology center, Grea has established the only provincial engineering research center of nonmetal mineral industry in Anhui Province. Learn more about Great at http://en.chinagrea.com/.

About DKSH DKSH is the leading Market Expansion Services provider with a focus on Asia.

The Group helps other companies and brands to grow in the Consumer Goods, Healthcare, Performance Materials and Technology sectors.

DKSH’s portfolio of services includes sourcing, market insights, marketing and sales, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 35 markets with 33,000 specialists, generating net sales of CHF 11.3 billion in 2018.

With its strong Swiss heritage and long business tradition since 1865, DKSH is deeply rooted in Asia Pacific. The DKSH Business Unit Performance Materials distributes specialty chemicals and ingredients for food, pharmaceutical, personal care and various industrial applications. With 39 innovation centers and regulatory support worldwide, we create cutting edge formulations that comply with local regulations. With around 1,080 specialists, the Business Unit generated net sales of CHF 960.4 million in 2018.n

26

May 2019 | Food And Beverage Matrix

FSSAI DEFERS IMPLEMENTATION OF NEW WHEAT & MAIDA LABELLING REGULATIONS asked to label atta as whole wheat flour and maida as refined wheat flour wherever it was used singly or as an ingredient in food items.

F

SSAI has deferred implementation of the new regulations with regards to the labelling of wheat and maida products. The country’s apex food regulator has given an extension of a period of three months till July 31, 2019 for FBOs for the labelling of wheat flour as atta and refined wheat flour as maida on food products.

It stated that the decision to correct the labelling with respect to wheat flour was to give consumers more informed choices.

P Muthumaran, director, western region, FSSAI, Ministry of Health and Family Welfare, Government of India, said, “It is an initiative to give an opportunity to the consumers to make informed decisions on their choice, as many in the bakery and biscuit industry use wheat flour as

The order was issued because the FBOs were using the term wheat flour as the English nomenclature for maida on the label of the food products. That did not convey the exact nature of the ingredient used for the manufacturing of various food items to the consumers as well as enforcement officials, and now it has been decided that the nomenclature of Atta will be wheat flour instead of whole wheat flour. the name of the ingredient in place of the term maida (which is a bit confusing for the consumers). Wheat flour and maida have different vertical standards, as per the Food Safety and Standards Act, 2006, and standards thereunder.”

In case the labels are in the Devanagari script, the businesses are allowed to

use the Hindi nomenclature atta and maida for wheat flour and refined wheat flour, respectively.

Meanwhile, the state agencies are gearing up for the implementation of this regulations, and the three-month extension will also give the state food authorities time to make necessary arrangements for the surveys.

“As soon as the deadline is over, we will conduct checks on food products, and if any FBO is found guilty, strict action will be taken,” said Milind Deshpande, assistant commissioner (food), FDA (Food and Drug Administration) Maharashtra, Nagpur, adding, “Ignorance of law cannot be an excuse”.n

Earlier, the due date to comply with the order issued by FSSAI was April 30, 2019. It has been extended following the scenario in the industry, as representations were received from various industry associations and FBOs (food business operators) for the extension of the time period for the compliance of the order.

Accepting the representations from FBOs the period got further extension of three months.

The earlier order issued by FSSAI on wheat labelling stated that FBOs were

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