August 2022 by Divyansh Infomedia

RNI No: MAHENG/2018/75095

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Volume 5 / Issue 6 / Mumbai / August 2022 / Pages 40 / INR Rs 50/-

INTRODUCING SMOOTHIES

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August 2022 | Food And Beverage Matrix

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY FOOD PRO EDITOR’S NOTE

Editor’s Note

Dear Readers How well you remember the taste of your favourite dish. I am sure! You mind must be flashing its picture and you mouth is full of its taste. That’s what a food does to one’s mental health, a feeling of happiness. Keeping all this in mind we, Food and Beverages, are strongly committed towards our edition to bring all happiness in your body and soul.

Ritu Mishra News Journalist

If you have already steeped in the food industry you must be aware of the hazel around every step in order to deliver a single product else here you must have had some idea. We have thoroughly worked to solve your problem of hazel information.

Emerging as a solution to above, Food and Beverages has come far in order to compile all the latest trends, news, technology, available solutions, challenges and opportunities and consultancy to present in front of you. As said everything has a reflection of something or the other. We have made every single effort that experience our expertise team is reflected in our magazine. Our team’s hard work, dedication are visible. Hope you enjoy and will appreciate the same. Happy Reading!n

Please Read the BECKHOFF Automation Pvt. Ltd. at page no 26

e t t l e r - To l e d o ’s X34 provides improved detection sensitivity for error-free product inspection. Food manufacturers will be able to identify very small contaminants in a quicker and more reliable manner with help of a new X-ray system from the product inspection division of Mettler-Toledo. The X34 X-ray inspection system provides detection of metal, glass, high-density plastic, mineral stone and calcified bone fragments across a wide range of packaged foods: eliminating costly product recalls and protecting brand reputations. The system also comes with advanced software that enables automated product set-up, dramatically decreasing the chance of human error and greatly reducing the number of false rejects. This makes for more efficient and profitable operations, while delivering excellent return on investment. “Changing consumer expectations have resulted in an extraordinary choice of food and drink in a variety of cans, jars, bottles, cartons, and plastic containers,” says Mike Pipe, product inspection specialist for Mettler-Toledo. “As food production and packaging methods increase in complexity, the risk of contamination from foreign bodies such as metal and glass has increased. These contamination incidents can lead to expensive product recalls. The X34 provides a combination of technologies which enable producers to detect smaller contaminants reliably at highthroughputs, ensuring product safety and delivering brand protection.” The X34 is a single lane X-ray system designed for the inspection of a wide range of small and medium-sized packaged products. One of its key features is a 100W ‘Optimum Power’ generator, which automatically maximizes detection sensitivity. This is complemented by an advanced 0.4mm detector for the accurate detection of very small contaminants. These technologies ensure that power and contrast levels

August 2022 | Food And Beverage Matrix

X34C X-RAY INSPECTION SYSTEM COMPACT, HIGH-SPEED & PRECISE are optimized for every product, resulting in enhanced detection performance. This means the X34 does not always have to run at its full 100W output to achieve the best results, delivering power savings to the end user. The X34 comes with MettlerToledo's advanced ContamPlus inspection software which further enhances detection capabilities, helping food manufacturers achieve a zero False Reject Rate (FRR). This is a crucial means of reducing product waste and

and a service provider. The company ranks highly in a number of market segments and is a global market leader in many areas. METTLER TOLEDO is the largest provider of weighing systems and analysis instruments for use in laboratories and in-line measurement within demanding industrial and food production processes. The Product Inspection division of METTLER TOLEDO is one of the leading providers within the field of automated inspection

technology. The division includes the following brands: Safeline metal and X-ray inspection, and CI-Vision. The product inspection solutions improve manufacturers’ process efficiency and help them comply with industry standards and regulations. METTLER TOLEDO systems ensure consistently higher product quality, helping protect both consumers as well as the reputation of manufacturers and their products and brands. For more information, please visit: http://www.mt.com/pi Call us Toll Free -1800 22 8884 / 1800 10 28460 or Email-sales. sales@mt.com

ensuring product safety. By lowering FRR, manufacturers can achieve higher production outputs without adding extra lines, boosting productivity and profitability. Subsequently, Total Cost of Ownership is reduced and Overall Equipment Effectiveness scores are increased. “As food trends change over time, it’s important that manufacturers choose product inspection equipment which is suited to the task at hand,” adds Mike Pipe. “With the introduction of the X34, MettlerToledo offers food manufacturers and producers state-of-the-art, reliable contamination detection across a variety of applications.” About METTLER TOLEDO METTLER TOLEDO is a leading global manufacturer of precision instruments

Food And Beverage Matrix | August 2022

CHINESE LYCHEE FARMERS ACCEPTS LATEST TECHNOLOGY Alibaba has assisted growers in introducing technology that has improved their output and supply chain.

COCA-COLA IN MANNHEIM: NEW RETURNABLE GLASS LINE

FROM KHS OPTIMIZES HIGHLY COMPLEX SORTING PROCESSES

hen in July 1950 beverage retailer Wilhelm Müller procured the bottling rights for Coca-Cola in Germany, he established the entrepreneurial basis for the production site that can still be found in Mannheim. Initially, lots of tasks such as sorting and quality assurance were performed manually until in 1965 the first fully-automatic setup went into operation; this lifted empty bottles from the beverage crates, placed full ones back into the same and automatically inspected every single container with the help of test equipment. In the 1960s and 1970s Müller held the sales record of all independent Coca-Cola franchisees in Germany 18 years in a row. Following his death at the height of his success in 1971, his wife took over the running of the business. In 1983 she then made the bold decision to build a completely new factory – at the present location in Mannheim-Vogelstang. Very soon after its opening, over 30,000 bottles per hour were being filled on new plant engineering.

SIDDHIVINAYAK AGRI PROCESSING PVT LTD

echnology is assisting in the transformation of China’s lychee sector, with innovative solutions being introduced across the supply chain.

Growers in China’s Guangxi Zhuang Autonomous Region, such as Chen Shiquan, have adopted intelligent farming technologies to control activities such as irrigation and fertilisation via mobile phones, according to a Xinhua story.

Extruded Snacks

Pasta & Pellets

“The intelligent agricultural system relieves farmers of time-consuming activities, especially in the summer.” “I can conduct most of the agricultural job with just a few taps on my phone,” Chen explained. In Lingshan County, Guangxi, an agricultural demonstration park for digital farming has been constructed in collaboration with China’s e-commerce giant Alibaba. The 1.3ha orchard includes digital technology such as an integrated irrigation and fertilisation system, a pest monitoring system, and a spore collecting device, all of which contribute to the creation of a standardised lychee growing system.

Roasting & Puffing Shell Coating

Cablevey Conveying

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Lin Haiyin, the park’s manager, stated that digital technology has helped to standardise production and increase fruit quality. There were also plans to expand the park’s greenhouse horticulture to allow for yearround lychee production. “Lychee planting in the park now depends on scientific data rather than farmers’ individual experiences,” Lin explained. In addition, the county has built a public packhouse for Lingshan lychee producers. This provides producers with access to cutting-edge sorting, grading, packaging, and cold chain technologies. According to Wu Duoce of Alibaba’s digital agricultural business, the inclusion of a centralised logistics facility and the digitization of the lychee industry’s supply chain has helped producers save costs and boosted the country’s ambitions to access foreign marketsn

PRODUCT DRIVEN TECHNOLOGY INTEGRATOR’S SV Agri founded in the year 2008 is a result-oriented one-stop solution for snacks production. We take complete responsibility for the project from custom designing machines, installing the machinery, planning the facility, helping in the production of end products to packaging.

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August 2022 | Food And Beverage Matrix

WHY “THE VEGANISM” TRENDING GLOBALLY IN FOOD INDUSTRY? Vibha Gaur Flavor & Food Consultant, United Kingdom.

The term “Vegan” is gaining popularity around the planet. It is quite different from vegetarian. UN published a report in 2010, highlighting significance of veganism in time ahead. The word “vegan” was coined in 1944 by Donald Watson. World vegan day is celebrated on 1st November. Its concept was first mentioned by the Greek philosopher and mathematician Pythagoras of Samos around 500 BCE. The existence of veganism in India has been found since the time of Mahavira and Acharya Kundakunda, philosophers from ancient times. The vegan campaign officially launched in India in December 2021. India comes third in the consumption of vegan food after US & UK. There are many startups, introducing vegan foods. Vegan meat startup Shaka Harry’s cofounder Anoop Haridasan says “The vegan consumer in India is miniscule but growing swiftly. Due to high demand of the vegan meat product, his company launched 9 new products and now he is planning some new setups for metropolitan cities.” Macro Springmann, senior research of environmental sustainability claims that the vegan food could be superior than other type of food in terms of nutrition & health. Research suggests that the vegan food has assured health effect as compared to animalbased food product. Some research says that vegan food reduces the risk of cardiovascular disease because it contains the antioxidant, phytonutrients and nitrates while the nonvegetarian food contains pro-inflammatory fats. Based on research, there are blue zone places on earth where people live longer than 100 years. For instance, Loma Linda in US,

Nicoya in Costa Rice, Sardinia in Italy, Ikaria in Greece and Okinawa in Japan. 95 % of food in these places are vegan. Consumption of lentils, cereals, fruits & vegetables are maximum. This may be the reason of their enhanced longevity. Now, according to plant protein sources, 6 % of US consumers are vegan. Based on a survey 2020, there are more than 1,474 vegan restaurants in US while Washington DC having the highest number of vegan restaurants. In 2021, vegan food sales took off 2.5 times faster than what it was during 2018-2020. “Beyond meat” is world’s leading meat substitute producer. In January 2021, approximately 79 million vegans were explored which was around 1 % of the global population. But if this figure remains the same, then in the next 10 years it will increase by 10 times. Similarly, the vegan milk industry is also growing across the world and expects a remarkable growth in future. The global vegan milk industry is worth $ 8 billion in 2016, and likely to reach $ 24 billion by 2024. The US, vegan milk consumption has increased by 61 % in 2017, while the cow’s milk consumption declined by 22 %. The trendy vegan milk is soya milk. Other options could be almond and potato milk. In India, cities like Mumbai, Bangalore, Pune, Hyderabad and Goa, the fully vegan restaurants are increasing and the packed products labeled as vegan are in plenty. The vegan food is very popular among young generation of metropolitan cities. There are various categories for vegan food i.e., dietary, whole food, junk food, raw food & low fat, based on the choices. Millions of people across the world have shifting to vegan food, owing to its health benefits. In steering away from meat, dairy and fish, towards fruits, vegetable, legumes, whole grains, beans, nuts and seeds, a vegan food is naturally rich in nutrients and low harmful constituents like saturated fats.n

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August 2022 | Food And Beverage Matrix (From Left to Right): Md. Sohan Parvez, Chief Manager, Sales, Food & Nutrition, IMCD Bangladesh Mr. Masud Rana, Manager, Application Development, Food & Nutrition, IMCD Bangladesh Mr. Gaurav Agarwal, Sales Manager, Taste & Wellbeing, Bangladesh, Givaudan Ms. Loretta Furniss, Taste Manager, EMEA, IMCD Group Mr. Emmanuel Colette, Business Group Director, Food & Nutrition APAC, IMCD Group Mr. Fergus Johnson, Business Group Director – MEAF and Taste Director – EMEA, Food & Nutrition, IMCD Group Mr. Amit Hirani, Managing Director, IMCD India & IMCD Bangladesh Mrs. Paramita Sarkar, Commercial Director, Taste & Wellbeing, South Asia, Givaudan Mr. Antoine Khalil, Regional Head, Taste and Wellbeing, SAMEA, Givaudan Mr. Atanu Sikdar, Business Manager, Taste & Wellbeing, Bangladesh & Sri Lanka, Givaudan Mr. Devapriyo Chakravarty, Head – Technical & Insights, Taste & Wellbeing, South Asia, Givaudan

IMCD TARGETS MAJOR EXPANSION IN BANGLADESH WITH A NEW OFFICE AND APPLICATION LABORATORY

The new set-up will support in augmenting the company’s Food & Nutrition offerings across Bangladesh. its

substantial growth opportunities

Emmanuel Colette, Business Group

The

and

for

Rotterdam, the Netherlands, is

amplify

its

business partners. The state-of-the-

Director, Food & Nutrition APAC, “Through

the

art Food & Nutrition Application

IMCD

across

a global market leader in the

Laboratory will help in providing

this investment and thanks to our

globe, IMCD, a global leader in

marketing, sales, and distribution of

the distribution and formulation of

insightful

speciality chemicals and ingredients,

enabling food producers to develop

strengthen

capabilities further presence

today announced the opening of its Dhaka office, and Food & Nutrition Application Laboratory. The new facilities will be spread across two storeys – the office will be located on one floor, while the other floor will be dedicated to the Food & Nutrition Application Laboratory. “The Bangladesh market offers enormous opportunities for business in major segments across Food & Nutrition, Coatings & Construction, Pharmaceuticals,

Textiles,

and

Advanced Materials. One of the fastest-growing economies in the world, Bangladesh has an emerging middle-class

population

with

rising income. This opportunity for growth reinforces our commitment towards expanding our operations in this region”, said Amit Hirani, Managing Director, IMCD India and IMCD Bangladesh.

Bangladesh, IMCD will offer a thereby

support paving

the

existing

and

application

potential

support,

complex ingredient formulations and generate on-trend food and beverage solutions. This

mechanism, way

for

Group,

said,

IMCD Food & Nutrition expertise, we are extremely pleased to offer all Food players in Bangladesh a unique opportunity to accelerate their growth through differentiation and innovation. We do value a

application

laboratory

high level of reactivity and a deep

speciality chemicals and ingredients. Its

result-driven

professionals

provide market-focused solutions to suppliers and customers across EMEA, Americas and Asia-Pacific, offering portfolios

comprehensive ranging

from

product home,

expectations as a key success factor

industrial and institutional care,

Nutrition segments and will provide

for our stakeholders. Being closer

beauty and personal care, food and

innovative concepts and technical

to our customers and prospects

nutrition and pharmaceuticals to

solutions for our customers in these

in Bangladesh is then crucial for

lubricants and energy, coatings and

categories.

IMCD Food & Nutrition and its

construction, advanced materials,

partners. The extension of our

and synthesis.

market, we will focus on developing prototypes to inspire our customers with ingredients from our bestin-class

supplier

partners,

thereby optimising the costs with standardised processes. Through our expertise and knowledge, we are committed to providing sound recommendations

and

solutions

to our customers. As we enhance pride in the technical expertise we possess locally and within the group across all the sectors we operate”, continues Hirani.

market

Confectionery, Savoury, Dairy &

opportunities in the Bangladesh

local

based

understanding

“Considering there are a lot of

Group,

will cater to Bakery, Beverage,

our capabilities, we take immense

By expanding its capabilities in steadfast

its

IMCD

technical capabilities in such a vibrant market comes as another

The IMCD Group realised revenues

cornerstone in our IMCD successful

of EUR 3,435 million in 2021 with

journey in South Asia.”

more than 3,700 employees in over

IMCD

started

its

Bangladesh

operations in the last quarter of 2020 as a distribution company covering a range of market sectors

50 countries. IMCD's dedicated team of technical and commercial experts work in close partnership to tailor best-in-class solutions and

such as Food & Nutrition, Coatings

provide value through expertise

Advanced

for around 56,000 customers and

Materials. The Food & Nutrition

a diverse range of world-class

Application Laboratory will be

suppliers. IMCD shares are traded

open for customer visits via prior

at Euronext, Amsterdam (IMCD).

Construction,

appointments round the year. About IMCD Group

For further information, please visit www.imcdgroup.comn

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August 2022 | Food And Beverage Matrix

UNILEVER USES FLYTREX DRONES TO DELIVER ICE CREAM TO CUSTOMERS

nilever’s first digital storefront, The Ice Cream Shop, has teamed with Flytrex, an aerial food and retail delivery firm, to offer ice cream delivery via drone throughout all of Flytrex’s US locations: Holly Springs, Fayetteville and Raeford, North Carolina, and Granbury, Texas. Orders from The Ice Cream Shop will be delivered by air to local homes’ front and backyards in “less three minutes.” Orders are placed using the Flytrex app, which gives clients real-time updates along the delivery path until the box is securely dropped into their yard by wire. The Ice Cream Shop by Unilever is a virtual storefront that sells popular ice cream brands such as Ben & Jerry’s, Breyers, Good Humor, Klondike, Magnum ice cream, Popsicle, and Talenti.

Unilever North American Ice Cream.

Flytrex and The Ice Cream Shop’s collaboration will provide customers with a new option to easily buy from these companies.

“Not only are we offering ice cream aficionados an interesting, creative, and ultra-fast method to enjoy their favourite Unilever ice cream brands, but The Ice Cream Shop and Flytrex have unique ice cream bundles available for purchase.”

“We’re pleased to work up with Flytrex as our first-ever drone delivery partner to elevate The Ice Cream Shop to new heights,” says Russel Lilly, general manager,

“Whether you’re looking for delicacies to sweeten up your backyard BBQ or a cookie crunch, we’re ready to fly directly to your door.”

The collaboration comes at an excellent moment for fans, with summer approaching and the ice cream industry expected to reach $122.1 billion by 2031, according to Allied Analytics. The new service is being offered in collaboration with long-time Flytrex partner Causey Aviation Unmanned under a Federal Aviation Administration (FAA) waiver that allows for a delivery radius of one nautical mile, potentially reaching

thousands of prospective residences. All flights are conducted by Flytrex and Causey while adhering to the greatest safety requirements. “Through the new relationship with Unilever’s digital shop, you can scream for ice cream and get it in only minutes,” explains Yariv Bash, CEO and cofounder of Flytrex. “Why settle for a melted pint in an hour when you can have your ice cream via the sky cool and tasty, too?” This collaboration is the latest in a long line of achievements for Flytrex. The superfast drone delivery firm has opened in Granbury, Texas, just north of Dallas-Fort Worth. Flytrex has also been operating in North Carolina from September 2020, first in Fayetteville and eventually moving to Raeford. Flytrex inaugurated its third drone delivery station in the “First in Flight” state at the Holly Springs Towne Center in October 2021. Flytrex has expanded its delivery service to 10,000 households in North Carolina and Texas. The pioneering business has already done thousands of drone deliveries, more than any other company in the United Statesn

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Live culinary sessions

Specialised pavilion for food start-ups, organic, gourmet and wine

Segment focused seminars and conferences by AFSTI Mumbai Chapter, AIFPA and FICCI

International pavilions from Brazil, Italy, Poland, Indonesia and others

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August 2022 | Food And Beverage Matrix

KRAFT HEINZ OFFERS A HIGH-QUALITY LINE OF SAUCES AND SPREADS

remium offerings have ballooned in popularity in recent years. When the pandemic started in 2020, specialty ingredients grew in sales as consumers began preparing more meals at home.

Kraft Heinz’s decision to expand its sauces and spreads into the specialty arena makes sense, given its commitment to innovation in recent years. Premium lines have been used by brands as a way to access consumers that are willing to pay more for gourmet

Kraft Heinz is launching a new premium line of sauces and spreads under the Heinz 57 banner. They are aimed at consumers looking for culinary ingredients in their cooking at home.

foods and experiment with new flavours. Private-label brands have adopted them in recent years to offer variety to consumers. It’s possible that a recession could prompt consumers to cook even more at home versus spending money at restaurants. This could provide a tailwind to inspire further interest in specialty foods

The sauces and spreads include Infused Honeys in Hot Chili and Black Truffle varieties, as well as Crunch Sauces available in Chili Pepper Crunch, Roasted Garlic Crunch, and Mandarin Orange Miso Crunch. Kraft Heinz said the sweet and savoury sauces were inspired by award-winning chefs Lee Wolen and Joe Frillman. With consumer interest in cooking remaining elevated even as people become more comfortable venturing out, Kraft Heinz and other CPGs are looking to expand their gourmet offerings to give shoppers more choice and convenience.

INDIA’S EXPORTS OF AGRI AND PROCESSED FOOD PRODUCTS ROSE 14% IN Q1 OF FY23 TO $5.98 BILLION The ministry said that of the total $23.56 billion export target for 2022-23, 25.4% (has been) achieved in the first three months. The export target for April-June 2022-23 was $5.89 million.

ccording to the commerce and industry ministry, exports of Indian agricultural

in the first three months of FY23 to

and processed food products have

$5.25 billion in the same period of

amazingly gone up by 14% on-year

the previous fiscal.

$5.98 billion, it said in a statement. The exports of these products were

The exports of fresh fruits & vegetables rose 8.6%, while those of processed food products like cereals and miscellaneous processed items grew 36.4% year-on-year in the first quarter of 2022–23. And in April-June, 2021, fresh fruits and vegetables exports were $642 million, which increased to $697 million in the corresponding months of the current fiscal. Rice exports witnessed a growth of 13% in the first three months

of FY23, while the export of meat, dairy and poultry products increased by 9.5% and the export of other cereals rose by 29%. Dairy products were exported to the tune of $1.12 billion in the first three months of the current fiscal year, up from $1.1 million in the same period last year. India’s agricultural product exports increased by 19.92% during 2021-22, reaching $50.21 billion. “The ministry intends to maintain the current fiscal year’s growth in agricultural and processed food exports,” said M. Angamuthu, Chairman of the Agricultural and Processed Food Products Export Development Authority (APEDA).n

Food And Beverage Matrix | August 2022

DOMINO’S INDIA TO TAKE BUSINESS AWAY FROM DELIVERY FIRMS ZOMATO AND SWIGGY

he Domino’s Pizza India franchise is planning to take some of its business away from popular food delivery apps, Zomato and SoftBank-backed Swiggy if they further increase their commission. The revelation was made by Jubilant FoodWorks, which runs the Domino’s and Dunkin’ Donuts chains in India, in a confidential filing with the Competition Commission of

India (CCI), which is investigating alleged anti-competitive practises of Zomato and Swiggy. Jubilant is India’s largest food services company, with more than 1,600 branded restaurant outlets, including 1,567 Domino’s and 28 Dunkin’ Donuts outlets. The CCI ordered in April its probe into Zomato and Swiggy after an Indian restaurant group alleged preferential treatment, exorbitant commissions, and other anticompetitive practices. The food delivery apps deny any wrongdoing. After the CCI sought responses from Domino’s India franchise and several other restaurants as part of its investigation, Jubilant told the watchdog this month that 26-27% of its total business in India was generated from online platforms, including its own mobile application and website. In the event of an increase in

commission rates, Jubilant will consider shifting more of its businesses from online restaurant platforms to the in-house ordering system. With the rising use of smartphones and attractive discounts on offer, food delivery platforms have become increasingly popular in India. Jubilant’s warning comes as Zomato and Swiggy face accusations by many restaurants in India that their alleged practices hurt their businessn

EMAMI AGROTECH ANNOUNCES THE LAUNCH OF ‘MANTRA’, A NEW BRAND FOR SPICES

he branded food manufacturing arm of the diversified business conglomerate Emami Group-Emami Agrotech has announced the national launch of Mantra Spices under its widely popular Emami Healthy & Tasty brand, which is a distinguishably designed range of pure & blended powder spices and tastemakers. Mantra spices are manufactured in a state-of-the-art facility in Jaipur, Rajasthan using cryogenic grinding technology, where the spices are ground at temperatures ranging from zero to minus 50 degrees Celsius. This makes Mantra spices retain the essential natural oils at least up to 95%, thus offering superior colour, flavour, and aroma. Spices available on the market today are mostly ground using a traditional process that involves heating up to 70 degrees Celsius, allowing them to retain the essential oils up to only 40%.

The brand has received the “Superior

wide variety of pure spices in

Taste Award” from the International

expansive

Taste Institute of Brussels (Europe)

Haldi (Turmeric), Mirch (Chilli),

for its excellent quality of spices.

Jeera (Cumin), Dhaniya (Coriander)

Additionally,

blended

powders, as well as blended spices

variety of spices comes in zip-lock

like Garam Masala, Meat Masala,

packs to preserve the freshness and

Chicken Masala, Pav Bhaji Masala,

aroma for a longer period.

Chhole Masala, Chaat Masala, Sabji

Mantra’s

Emami Agrotech has curated the Mantra Masala range to tantalise consumers’ taste

buds

with

categories,

including

Masala and Hing. Other spices like Sambar Masala and Kashmiri Lal Mirch will be added soon. The company plans to introduce

Tastemakers to the national market in the next phase. Mantra, backed by the strong brand equity of Emami Healthy & Tasty, has become a sought-after spice brand in West Bengal. With its unique brand proposition of cryogenic grinding, the brand offers superior colour, taste and aroma. The company has aggressive marketing plans to promote the brand across all platformsn

August 2022 | Food And Beverage Matrix

CHUPA CHUPS’ NEW LIMITED EDITION ‘COLOUR YOUR TONGUE LOLLIPOPS’

ollipops often take us back to the carefree fun days of our childhood. While we all enjoy having a Lollipop, do we know that there is actually a day to celebrate the Lollipop- the World Lollipop Day? To celebrate this special day, Chupa Chups, the iconic confectionery brand from the house of Perfetti Van Melle, introduced their ‘ColourYourTongue’ campaign. The campaign has been curated for the brand’s young consumer-base to celebrate the Lollipop’s birthday in a novel and quirky way. Pegging Chupa Chups lollipop in a typical teen avatar, the first leg of this campaign starts with dropping hints on the Internet about what makes 20th July so special – like it is for any excited teen before their birthday! Eventually the campaign unveiled a digital film which shows a bunch of teens celebrating lollipop’s birthday. With this film, the brand encourages

further enhances this spontaneous, cheeky, child-like fun experience of having a lollipop. Our goal is to keep the engagement with our young consumers forever fresh, and we hope that this product and campaign finds its way into their hearts and mindsjust like all our prior campaigns.”

young consumers to ‘Colour their tongue’ with the new Chupa Chups Blueberry lollipop which further enhances the celebration. This film opens with a teenage girl who pops Chupa Chups lollipop that colours her tongue blue. Excited about celebrating Lollipop’s birthday, she urges her squad to join her in celebrating World Lollipop Day. However, seeing her uninterested batchmates, she starts losing her enthusiasm as well. To match her energy, one of her friends breaks into song and dance.

Seeing their infectious energy, the whole group starts singing, wishing Lollipop a happy birthday. The entire sequence is supported by an uplifting track that not only builds the excitement but resonates well with the brand philosophy of ‘Forever Fun.’ Stating the thought behind the campaign, Rajesh Ramakrishnan, MD, Perfetti Van Melle, said, “Chupa Chups is guided by the positioning of ‘Karte Raho Fun Fana Fun Fun’ and our celebratory campaign for World Lollipop Day

PASHUPATI KUMAR PARAS HAS PROPOSED ESTABLISHING A FOOD PROCESSING INSTITUTE IN BIHAR

nion

Food

plants would also result in a

Processing Minister

big number of job possibilities

Pashupati

“Shahnawaz said.

Kumar

Paras has suggested

The industry minister stated that

establishing a food processing institute

the

state

10 acres of land will be required

called

for the establishment of agro

the National Institute of Food Technology

processing clusters, with the goal

Entrepreneurship

of establishing at least five food

and Management (NIFTEM) and

processing facilities costing Rs.

has requested land from the state

25 crores or more. “The agro

industries department.

processing cluster project will

Syed Shahnawaz Hussain, state

bring wealth to the homes of

industries

welcomed

the country’s farmers and offer

the initiative and stated that all

job opportunities for the state’s

minister,

necessary efforts will be made to create NIFTEM in Bihar. This was discussed recently during a meeting between the two ministries in New Delhi. It will be the state’s second

that

high-level

clusters in Bihar under the Pradhan

between the Union Ministry of

Mantri Kisan Sampada Yojana

Food Processing and the State

(PMKSY).

government and the Centre would

“Farmers in Bihar might profit

such as roads, water, power,

Industries Department would be

NIFTEM plant, following the first,

convened shortly in Patna, as well

which opened in Sonipat, Haryana,

as a food processing conclave.

in 2012. Apart from that, it was determined

young,” he stated.

conference

from the union food processing

According to the proposal, the state jointly provide all infrastructure drainage,

warehousing,

cold

ministry’s agro processing clusters

storage, tetra pack, sorting, and

Two ministers also discussed the

plan, known as PMKSY. The

grading in each agro processing

establishment of agro processing

installation of food processing

clustern

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August 2022 | Food And Beverage Matrix

DECODING THE MYTHS AROUND VEGAN FOOD AND FITNESS

ndians are changing their food habits with the world and adopting vegan cuisines as a better option to live a healthy life. It has been seen that people are replacing meat with healthy vegan food as an alternative. Vegan consumption in India is picking up the pace and increasing rapidly day by day as the awareness of a healthy diet reaches the people. The pandemic also helped people to think about the advantages of healthy food and turn towards veganism. Vegan means abstaining from utilising animals or their products as food. Another reason people are switching from animal products to a plant-based diet is that animal-related food habits are causing great harm to our planet. At the same time, eating animal or dairy products also gives rise to a greater possibility of getting diabetes, types of cancer, and cardiovascular diseases. Many studies around the world have also confirmed that meateating leads to a higher death rate and is one of the causes of cancer. The increase in awareness of this information is allowing more people to have a plant-based food diet. Many people who have become vegan recently or those who want to start eating vegan food have, one way or another, some assumptions regarding this new food diet. There are also some myths spread about vegan food. There is a lot of speculation and mythical elements added when it comes to eating vegan. They are mostly related to health and assumptions about whether these types of diets fulfil enough protein intake to become a nutritious meal for a healthy body.

Here are a few myths along with their facts that are present in the food industry today: Myth: Vegan is a high-cost food Fact: When it comes to vegan food, there is a myth that it is a high-end food habit that is only for rich people. A typical vegan diet consists of

Sonal Bermecha - (The author is founder, Sante Spa Cuisine)

veggies, fruits, rice, whole grains, and

by many in the society that dairy

more towards vegan food, many

legumes that are inexpensive. These

products such as milk help bones

recipe options have emerged. This has

vegan food ingredients are easily

to become stronger. In reality, dairy

allowed a transition for animal food

available anywhere, and they are a

products are the carriers of calcium

lot cheaper compared to expensive

product users to vegan food without

which is the reason for bone

animal products. There is a catch

strength. Calcium is not limited to

losing the same taste they used to

in this scenario: if people buy more ready-to-eat or a specific vegan brand of food, then it is likely that they will have to pay more for that food.

Myth: Vegan food does not contain healthy nutrients Fact: People are fixated on getting protein only from animal food products. But they do not have the knowledge that many plant-based ingredients such as broccoli, spinach, lentils, oats, nuts, quinoa, seeds, tofu, and beans have enough protein to sustain a healthy human body. Studies around the world have proven that red meat intake leads to diabetes, colon cancer, heart diseases, and unhealthy overweight condition. The fact about the animal-based protein is that the animals’ intake of plants shows that the protein is in fact gained from the plants.

Myth: Dairy products cannot be replaced with vegan food products Fact: There is a myth that surrounds dairy products and is also encouraged

bone strength, it also helps in many healthy body functions such as muscle contraction, blood clotting, blood pressure, and sending signals to nerves. This makes it necessary

have previously. The most powerful motivation to become vegan is to get balanced nutrition from plant-based resources to nourish a healthy mind and body.

for every vegan to intake calcium

As more awareness is spreading

properly. When it comes to taking

globally, Indians too are thinking

calcium from vegan food products

about their food habits and changing

there are sources available like

from animal-based to vegan food

spinach, soy-based foods, figs, beans, chia, lentils, peas, sesame seeds, almonds, and turnips that help to boost calcium in the food intake.

Myth: Vegan means a strict diet Fact: When we try to go away from our habits that are too comfy and habitual, it becomes painful to leave

diets. Veganism is replacing animal food

products

with

plant-based

products. Climate change and various cardiovascular

diseases

are

also

allowing people to choose vegan food and become responsible for our planet and their overall health.The new way of eating lifestyle has also given room for speculations and assumptions such as vegan food is costlier than animal-

and change yourself, in this case,

based products or it lacks healthy

your food habits. Many people are

nutrients or dairy products cannot

accustomed to eating certain foods

be replaced or being vegan is a very

and they cannot separate themselves

hard task to accomplish. These myths

from the tasty cuisines. But it is

around veganism are getting busted

very easy to switch to plant-based

as people are accepting and getting to

eating and get the same taste from

know more about the vegan diet and

vegan food. As people are turning

vegan food products.n

Buzzee

In�tache� Pickles

August 2022 | Food And Beverage Matrix

HOW IS READY-TO-COOK & READY-TO-EAT FOOD INDUSTRY LANDSCAPE CHANGING?

Aditya Bafna - (The author is founder at Nutridock)

but can be cooked in different

e live in a fastpaced world where every one of us is either late for

formats to suit the rising vegan popularity among millennials. This wide range includes not

a meeting or just doesn’t have the

only

energy to prepare a meal. Thus, come

ready

cook

delicacies but also getting gourmet

ready-to-eat food items for our rescue.

with Chef curated meals as per

According to food and beverages

dietary requirements delivered by

experts, the market size for ready-to-

companies like Delish in the UK or

eat food products is expected to grow

Freshly in US and this trend will soon

by $751.43 million by 2026.

hit India because market players are focusing on a very limited segment

The Covid crisis also left an impact on

of health-conscious buyers, by

the industry and the food habits of the

offering attributes of keto, paleo,

consumers. Pre-Covid the consumers

and plant-based diet principles in

were hesitant to purchase packaged

their menu. The contributions are

meals but in a post-crisis world, they

without gluten, clean, and made

have moved their focus to packaged

with whole food ingredients that are

meals that promised sanitation, safe packaging, and convenience, which

fit to be served and eaten.

means pre-packaged goods, such as

Further

ready-to-eat foods and frozen foods,

advancements

Ready-to-eat food products, aka frozen food, are available in a large variety across the globe. From fruits and vegetables to meat & poultry, the landscape has now further moved on to regional delicacies. Readyto-eat food varieties are precooked, combinations

and

available

for

consumption

without earlier planning or cooking. They are exceptionally liked for the convenience they offer. The ready-to-eat food market is divided based on the product type, supply chain, and location. The product type market is sectioned into instant breakfast/ cereals, soups and snacks, prepared dinners, baked food, meat, and other items. The supply chain-based food market is divided into convenience stores, corner shops, online retailers, and other circulation channels. This change could be ascribed to the ease that millennials seek, rapid urbanisation, or the increasing per capita,

evolving

acceleration

working-class

populace, especially the rising female labour force participation in the organised sector and gender equality in the kitchen and changing food

will

heavily depend on technological

became increasingly popular.

pre-cleaned,

regional

tendencies of Indian purchasers.

processing industry in general thus

Moreover, there is presently a

giving further impetus for growth.

developing

interest

for

ready-

to-cook/eat food where there's a compelling reason for saving energy.

Expanding urbanisation has been one of the main forces in the growth of

Indian

sectors,

particularly

These are fresh vegetables, solid;

throughout the last five years as far

pre-cut to save your time and can be

as ready-to-eat and ready-to-cook

effectively cooked to suit individual

food industries are concerned. Since

preferences.

there's a wide scope of customers,

This

development

eating

behaviours has opened an entirely different

field

for

manufacturers.

Indian

food

Particularly

metro cities, where most working individuals lack the time to prepare the food or are searching for sound options for inexpensive food items. Moreover, ready-to-cook/eat food is likewise simple to arrange, clean, and financially savvy. To put it in perspective, this is a mutually beneficial arrangement for both, the buyers, and the producers. Besides

this

with

the

Indian

government offering PLI, setting up of Warehouse development authority of India (WADA) & issuing Negotiable warehouse receipts is not just helping farmers but also supporting the food

organizations zeroing

are on

progressively uniquely

pre-

cooked food varieties. Another intriguing measurement is that the nation's significant growth area is a collaboration with international retail chains and the dominance of domestic store chains that offer ready-to-eat food sources to

are

witnessing

well.

technological

development by leaps and bounds such as a decreased use of artificial additives

for

increasing

shelf

life. For instance, High-pressure power (HPP) or Individual Quick Freezing tech (IQF) even though expensive now will eventually be relatively cheaper with more influx of investment to advance such solutions. Food that is convenient plus fresh and preserved with the least additives will always be a consumer favourite. Government is additionally taking specific

drives

elevate

the

ready-to-eat food industry. In the recent past, the Indian government promoted the Production Linked

consumers.

Incentive plan to support Indian

There is an assortment of food

with a budget of Rs10,900 crore.

varieties for everybody, from officegoing individuals to students. To take care of this multitude of segments of Indian culture, manufacturers have

brands of food items in this category Qualified of

players

segments

ready-to-eat/ready-to-cook,

grain-based food varieties, marine products, and harvested products

embraced a rising item portfolio to

will be qualified for the incentives.

incorporate nourishment-based food

Government likewise needs Indian

products to fulfil the developing

organisations to contend in the

need. Vegetables that can substitute

worldwide market and will guide

meat like soya, paneer, and jackfruit

them through every step of the

are not only high in dietary benefit

way.n

Smoothies

Lassi

August 2022 | Food And Beverage Matrix

eXtended Transport System increases flexibility in food packaging PIZZA CASE PACKER WITH XTS REPLACES THREE MACHINES AND CONVENTIONAL PRODUCT TRANSPORT TECHNOLOGY Amid rapid change in the food and beverage industries accelerated by the COVID-19 pandemic, consumer packaged goods (CPG) manufacturers, contract packagers and their suppliers have to dramatically increase their agility to meet an exponential surge in demand. This prompted U.S. OEM Brenton to equip their side load case packer machine with the XTS. Now, the linear transport system enhances flexibility in product infeed and makes changeovers faster. In addition, the machine offers a significantly reduced footprint after the redesign.

renton manufactures integrated end-of-line packaging systems for the food, beverage and pharmaceutical industries, specializing in case packing, cartoning, robotic palletizing and material handling. Today part of the expansive ProMach, Inc., group of brands, the company has been in existence for over 30 years.

Intelligent transport technology handles product variance Brenton eventually decided that these demands necessitated a mechatronic linear transport system for the company’s popular M2000 intermittent motion, side load case packer machine. “This decision led

A powerful C6930 control cabinet Industrial PC is used to control the XTS and other machine functions in conjunction with the ultra-fast EtherCAT communication system and the corresponding EtherCAT I/O Terminals. Picture: © Brenton

XTS is at the core of the M2000 packaging machine from Brenton, pictured above: A series of buckets holds pizzas as XTS takes them around a 180-degree corner to grip and stabilize stacks. Picture: © Brenton

A major U.S. contract packager enlisted Brenton to take on a challenging case packing application for frozen pizzas. This fast-paced facility required machinery that could handle random timing infeeds as well as 26 different frozen pizza SKUs that were either boxed or simply shrink wrapped in plastic. “This application presented a challenge as we had to eliminate change-out flights for different sized products. Switching from 10-inch to 15-inch pizzas required time-consuming mechanical adjustments,” Mike Grinager, Vice President of Technology for Brenton, explained. “We also had to deliver a high throughput of 15 cases per minute without product damage. This is complicated by the fact that pizzas are stacked as many as 15 high in variable orientations while they speed down the packaging line.”

Brenton to the eXtended Transport System (XTS) from Beckhoff, which we found could adapt to these product changes on the fly,” Grinager said. “Using XTS, we developed a pitchless M2000 machine that expertly handles a completely random infeed

Using XTS, Brenton developed a pitch-less machine that handles completely random infeed timing of all frozen pizza shapes, orientations and SKUs.

timing of all pizza shapes, orientations and product variants, including display-ready and bulk packaging.” The upgraded M2000 machine now features 5.5 meters of XTS track with 12 movers to control the product infeed. A true mechatronic solution, XTS offers linear motor characteristics combined with constantly cycling movers on a path available in open or closed versions and the most diverse geometries. As one of many remarkable features, the movers are able to create clamping forces in motion: Two synchronized movers working in tandem grip the pizza stacks contained in buckets with a predefined force and stabilize them for fast and secure transport to case packaging steps. “That’s the beauty of this machine – it takes a stack of 15 shrink-wrapped circular pizzas and can quickly adapt to an infeed of pizzas already in square packaging – all with minimal changeover time,” Mike Grinager said. XTS also effortlessly compensates for different infeed timing in the feed because the movers can take up any distance and buffer product in front of the load station to give other production processes extra Continued on page 27

Food And Beverage Matrix | August 2022 Continued from page 26

27 the contract packaging company and there are quotes from other customers for additional machines with XTS. In addition to supporting well-established packaging markets for Brenton, XTS is opening up many new project types for the OEM, particularly in pharmaceutical applications where they see even more potential to expand market share. “XTS supports many new machine designs for projects that we might have passed on previously,” Grinager said. “We now have in our reach new concepts that are faster, more flexible and can reduce machine footprint by as much as 50%. Following our initial XTS successes, Brenton is also researching XTS Hygienic for washdown applications in food manufacturing and the XPlanar flying motion system for the most challenging material handling requirements in the industry.”n

OEM Brenton saved at least 200 hours of engineering time for the infeed section of the M2000 and removed about 100 mechanical parts. Picture: © Brenton

time if needed. “XTS greatly reduces jams and downtime as it moves perfectly stacked pizzas into cartons,” Mike Grinager said. “None of this was possible with other systems we evaluated.” Brenton’s first XTS application had to handle a heavy payload for this application type considering the weight of the tall stacks of pizzas. Therefore, Brenton integrated a GFX guidance system from HepcoMotion specially adapted to the XTS, which can accommodate higher payloads. The XTS controller is a Beckhoff C6930 control cabinet Industrial PC. The machine controller connects to a CP2915 15-inch Control Panel display with multi-touch capability. Despite the highly dynamic motion control involved, the XTS only utilizes about 15% of the IPC’s computing power, leaving ample reserves for other automation functionality. Later iterations of the Brenton M2000 also include highspeed EtherCAT I/O systems with a variety of EL series terminals, including 8-channel high-density (HD) variants. “Interoperability between the EtherCAT I/O system from Beckhoff and other fieldbuses is very helpful because it simplifies integration,” Mike Grinager said. “Establishing connectivity with EtherNet/IP devices was also easy for the Brenton Engineering team,” added Patrick Triemert, Application Engineer at Beckhoff USA. “However, with its extremely high-speed and synchronization, EtherCAT is the perfect bus for mechatronic applications like XTS.”

Substantially increased machine throughput Brenton has experienced impressive throughput from the XTS-equipped M2000 machine. The M2000 is now able to carton as many as 41 different SKUs and up to 27 cases per minute, which equals 140 frozen pizzas per minute. The machine can also implement up to 26 different pack patterns, including more complex, display ready and commercial patterns at a throughput of 12.5 cases a minute. “One XTSequipped M2000 machine can actually do the work of three conventional case packing machines,” Mike Grinager said. After eliminating many of the change-out steps, Brenton reduced the typical downtime required for remaining infeed changeovers from around 30 minutes down to just five minutes with XTS. Brenton saved at least 200 hours of engineering time for the infeed section of the M2000 and dramatically reduced complexity by being able to remove about 100 parts from the infeed, such as chains, flights, pushers and rotation mechanisms. Since then, Brenton has already received a third order from

XTS greatly reduces jams and downtime as it moves perfectly stacked pizzas into cartons, according to the packaging specialists at Brenton. Picture: © Brenton

August 2022 | Food And Beverage Matrix

STRENGTHENING PRESENCE: PESCAFRESH FORAYS INTO PUNE MARKET

ndia’s first D2C Seafood and Meats brand, Pescafresh now expands its footprint in Pune. With the foray into the new market, it aims to unlock the business opportunity in the seafood and meats category. The brand, which is currently present in Mumbai, will also be entering Bangalore and NCR this fiscal year. The company has started its operations and home deliveries all across the city. To enable a seamless experience for its Pune customers, the brand has built the best inclass cold-chain infrastructure in its dark stores in Koregaon Park, Magarpatta, Kondhwa, Wakad and Baner. Additionally, Pescalive - the world's first live and virtual seafood and meats market - will also be available to the Pune customers. With Pescalive, customers will be able to buy what they see every morning at 9:30am.

“We are excited to introduce our products in Pune. As demand for quality and preservative-free seafood and meats at an affordable price is growing, Pescafresh aims to serve the customers looking for convenience. Our endeavour is to offer 100% fresh products to our customers right at their doorstep. Our brand is synonymous with a trust-worthy and hassle-free shopping experience,” said Sangram Sawant, founder, Pescafresh. The brand has a wide range of products for Pune, starting from Pescablue Seafood to No Antibiotics Ever (NAE) Chicken and NAE free range eggs, which the company is credited with bringing to India. The Tender Red Mutton comes from ethically sourced and naturally raised goats, cuts including Tender Red Mutton curry cut, Tender Red Mutton kheema, Mutton chops and others. The seafood is sourced daily from 30+ harbours across India and brought fresh to the company’s unit every morning. The seafood is 100% fresh, all natural and totally preservatives free.

The SASH22 spreads, curated by in-house chefs, are easy to use, natural and contain 100% seafood and meat. The uniquely flavoured spreads include Prawns Cocktail Spreads, Citrus Salmon Spread, Chicken Thecha Spread and more. All the meat and seafood served is 100% fresh, never frozen.n

LB BREWERS PARTNERS WITH HALDIRAM’S FOR ITS ICED-TEA: BORÉCHA ICEY

everage start-up company, Latambarcem Brewers (LB Brewers), has partnered with Haldiram's to market its icedteas ‘Borécha Icey’ and is aiming a turnover of Rs 20 crore in the current financial year. The Goa-based brand, manufactures craft beer and non-alcoholic functional beverages such as premium iced-teas, kombucha and zero sugar seltzers having annual capacity of 150,000 & 100,000 cases respectively. Commenting on the tie-up with Haldiram’s, one of India’s most popular brand for snacks and sweets, Aditya Ishan Varshnei, cofounder and CEO of Latambarcem Brewers, said, “We are excited to have entered into a marketing tie-up with renowned Haldiram's Group. Under this partnership our premium iced-tea beverage Borécha Icey will be available at 100+

outlets of Haldiram's spread across Delhi-NCR. We appreciate that Haldiram's has decided to promote healthy and functional beverages through its outlets.” The brand is expecting tremendous response to its healthy drinks. The demand for healthy food and beverages has surged during the last two years because of multiple factors including the covid pandemic. Initially, the co-branded Borécha will be available in three different flavours at outlets and depending upon the response and customer feedback, LB Brewers would consider introducing more flavours of Borécha at Haldiram’s. “We are targeting to sell at least 70,000 cases valuing Rs 10 crore during this fiscal and we are anticipating significant jump in both volume and value terms over the next 2-years. In fact, in 2023-

24, we are expecting over a 500 per cent jump in our business. Borécha is made from natural ingredients and is a low-sugar product — something today’s health-conscious customer would prefer to other iced teas available in the market,” concluded Varshnei.n

GREEK YOGURT

PANEER

August 2022 | Food And Beverage Matrix

INDIAN MILLENNIALS ARE SPENDING MORE ON HEALTHY FOOD OPTIONS

ith Covid-19 affecting lifestyles for over two years now, it follows that health has become a higher priority for many consumers, including millennials. According to new Mintel research, 43% of Indian millennials are spending more on healthy food/snack options. In addition, they are maintaining a high level of spending on activewear and accessories (41%) and in-home gym equipment (36%). Spending increases for older millennials across these two categories. Saptarshi Banerjee, Senior Lifestyle Research Analyst, Mintel Reports India, said: “Millennials today make choices like eating healthy foods or exercising to feel better and reduce stress and anxiety. The emphasis on health is no longer limited to a single objective, implying that looking after both physical and mental health is a multifaceted endeavour. “Given millennials’ interest in holistic health, this creates an opportunity for food and drinks brands to appeal to the newly health-engaged consumers through fortifying products with vitamins

and minerals, considering that only 12% of food and drink and healthcare launches in APAC over the last three years** have functional health claims.” Rising stress levels among millennials call for a focus on mental health The Mintel Trend Slow It All Down has examined how burnout and overwork have impacted consumers due to long hours and pressures at home and work. Furthermore, Mintel Global Consumer research

finds that 41% ?of Indians aged 25-34 find their day-to-day life very stressful compared to just 22% of those aged 18-24. This has increased the demand for products and services catering to mental wellbeing, especially for those early on in their careers. “Workplace stress levels are closely related to age, with older millennials aged 32-40 seeing stress and anxiety as motivators to live a healthy lifestyle. This demographic is naturally concerned about their career success and financial

wellbeing. “Despite the growing issue of stress and burnout, products and services for emotional and mental wellbeing are not widely available to the general public. Brands can promote societal discussions about mental health by developing campaigns or platforms that allow consumers to assess their mental health and can assist consumers by providing opportunities for them to unwind and enjoy some ‘me’ time,” Banerjee said.n

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August 2022 | Food And Beverage Matrix

REGULATION CAN WAIT: EU POSTPONES ENVIRONMENTAL RULES TO BOOST CEREAL PRODUCTION AMID WAR

war

the

rages Ukraine, European

Commission

(EC)

has come up with a package of measures designed to increase grain production across the EU

margin to maximize their cereal production. The Commission justifies the move due to the “uncertainties stemming in particular from the war in Ukraine.”

and potentially plug the critical

“Russia’s invasion of Ukraine has

trade gap causing food insecurity

triggered a sharp commodity price

worldwide.

surge and has an impact on the

The EC is proposing a temporary short-term derogation from rules on crop rotation and maintenance of

supply and demand for agricultural products at global level,” states the EC.

non-productive features on arable

“In particular, global wheat output

land.

is at risk both from the supply shock

This

will

maximize

the

EU's

production capacity for cereals

stemming from the size of Ukraine and Russia’s share in wheat markets and from the shock in input costs, The EC estimates its plan will add 1.5 million hectares of productive land.

“Every ton of cereals produced in the EU will help to increase food security worldwide,” adds the EC.

contributes

covering

the

address global hunger,” adds Janusz Wojciechowski,

agriculture

today.

Helping end global hunger

Welcome relief to global grain problems?

With the new proposal, farmers will not need to have 4% of their crops

A one year derogation of Common Agricultural Policy (CAP) rules involving

Green concerns Delaying the new CAP rules will

protein crops of about 2.2 million hectares. This will increase protein

environment, as more land will need

“The EC proposal is a result of a careful balancing between global food availability and affordability on the one hand, and protection of biodiversity and soil quality on the

crop growth by 19% in 2022;

other hand,” defends the body.

furthermore, sunflower seed crops

“The Commission remains fully

in the EU will also grow this year by 6.9%, according to the EC. “While the EU is largely selfsufficient for food, with a massive agri-food trade surplus, and the EU single market can once again

committed to the Green Deal,” it highlights. However, in recent months some back blows have been dealt to the EU’s environmental ambitions in the agricultural sector.

Exemptions are made for crops

be expected to prove its ability to

non-productive

that are used for feeding animals

absorb shocks, there are increasing

features on arable land will give

(animals and soy,) which will not be

concerns about affordability due

last month that the 25% organic

farmers some improved maneuver

able to benefit from the derogation.

to high prices and inflationary

Continued on page 37

rotation

by 2023, being delayed until 2024.

highlights.

and

maintenance

crop

destined for biodiversity purposes

council

to be used.

resulted in a boost in sown areas of

the body.

the

In March, the EC applied swift

purposes on fallow land, which

hectares in production compared to

ones,”

come at an unavoidable cost for the

of any crops for food and feed

fertilizer and oxygen,” underscores

cheaper

commissioner.

action to allow the production

estimated to put back 1.5 million

and food processors may move away from higher value products

global shortage of wheat and help

especially in natural gas, nitrogen

“[As a result] some consumers

“It is fundamental that the EU production gap to address the

aimed for food products, and is

pressures,” explains the EU council.

IFOAM Organics Europe flagged

Food And Beverage Matrix | August 2022 Continued from page 36

farmland by 2030 is falling way short as most countries are offtarget. The European Court of Auditors also called into question the EC

in the Black Sea, which had been

Cereal prices reached their all-time However, crops are under extreme

under Russian blockade since the

high in May but started to ease quite heat pressures this summer, which

war started.

precipitously

The deal will allow grain to flow freely toward global ports,

Climate Action report for the

unlocking 20 million metric tons of

2014-2020 years, saying that it

wheat.

was overstated by as much as €72 billion (US$73 billion). Grain prices are up 27% year-onyear.

June,

dropping will affect yields.

by 4.1%. However, prices remain 27.6% higher than last year, with the case of wheat being even more dramatic as prices are 48.5% higher than in June 2021.

“In terms of specific EU agricultural markets, the dry and hot weather has put significant pressure on some arable crops. Production of cereals is now expected to be 2.5% lower than

Odessa port, raising concerns that

With the maritime deal and the in 2021,” explains a report on the market situation by the EU Council. EC measures, grain prices might

the grain deal is compromised.

continue

However,

Russia

bombed

the

their

coveted

descent. By Marc Cerveran

Additionally, another EC plan – released in June – to halve pesticide use by 2030 might be short-lived

countries

have

expressed their concerns with the target as they call for the need for viable,

sustainable

alternatives

before

setting

obligatory

reduction

targets.

Highlighting

that sustainability can’t come at the price of food security or the competitiveness of EU agriculture.

Free ports, relieved markets The offensive against high cereal prices continues as Ukraine and Russia reached a complex deal to unlock maritime food trade routes Food and Beverage Matrix

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NRIS OUTSOURCING DESI FOOD FOR THEIR FUNCTIONS FROM DESI AUTHENTIC

adiyalu, Papad, crunchy Sakinalu, Ariselu, Chegodeelu, Annamayya Laddu, Gongura Pachchadi, Murukulu, Atukula Mixture, Chicken Pickle, Palli Podi, Idli Karam Podi, childhood memories such as orange candy and others......and many more. These are our native dishes. We have grown up eating them. But, if you are living out of your motherland for some time, maybe in USA or any other country, you miss them the most. And you crave what you miss the most. Is there a way out? Yes, thanks to the Internet, technology and desi food e-commerce platforms, and aggregators, even if you are away from your home country, you can still enjoy your favourite pickles, sweets, snacks, clothes, toys, handlooms, masalas and spices. There are many Telugus and Indians settled abroad. The NRI Indian and Telugu communities crave homely food, native art and culture. And thanks to these unique business verticals, their cravings are addressed and attended to. And kudos to these innovative business models, even after being so far away, they don’t any longer feel away from the food of their childhood. Nearly three crore NRIs live, almost in all the 210 countries together, except for North Korea, Tuvalu, Pakistan and Kiribati. Every year 25 lakh Indians migrate overseas,

which is the highest annual number of migrants in the world. Indians comprise the world’s largest overseas diaspora. In the US alone, Telugus are estimated to be the third largest immigrant population among Indians. Katherine Hadda, American consulate general in Hyderabad in the year 2017 said, one in every four Indians going to the USA is a Telugu person. So there is a huge demand for desi food. And there is also a huge opportunity. And some players like Desi Authentic were quick to recognise this opportunity and have been addressing the need for the past couple of years. This has also triggered opportunities for many others in the local markets such as 01. Housewife groups who make

pickles, sweets and snacks; 02. Local artists; 03. Weavers, who weave handloom sarees and so on.

toys of 400 years old Nirmal Art are widely popular with NRIs and are in great demand.

Hyderabad-based Desi Authentic is a well-established player in this space catering to well over 38,000 customers. It is an online e-commerce platform. It provides a huge variety of Indian food that includes Cereals, Grains, Millets, Sweets, Namkeen, Pickles, authentic Spices, toys, books, arts, crafts, and handlooms. It also provides childhood memories--as peppermints, and candies that our friends living abroad crave. It went a step further, by providing indoor games like Vamana Guntalu; Nirmal toys, made in Nirmal in Telangana which are considered to be ideal gifts and souvenirs. The

The Indian food comprises Vadiyalu, Papads, Podulu, Cereals, Grains, Pickles, Dehydrated powders and Niloufer biscuits. There has been a demand for dehydrated curry leaf powder which has multiple benefits: helps in weight loss, treats indigestion, relieves morning sickness and nausea in pregnancy, is good for diabetics, good for eyesight is also provided. Many NRIs hold functions such as grihapravesham, sare wedding and anniversaries in the respective countries of their living. But food for their functions is cooked in Hyderabad. Now it is a new trend. Whatever the functions are, NRIs have been outsourcing the desi food for their functions from Desi Authentic from Hyderabad. It has completed three years and wants to share trends in this space, its journey. Desi Authentic is a name to reckon with for authentic Indian food. It has been taking desi food global, satiating the home food cravings of NRI Telugus for the past three years. It offers most missed dishes approximately 150 to Telugu NRIs in about 12 countries such as USA, Canada, Australia, New Zealand and the UAE. It has served over 38,000 NRIs with over 10,000 kg of food items every month for the past three years.n

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