Question 2

QUESTION 2 How effective is the combination of your main product and ancillary texts?

QUESTION 2

Edited by Jack Herbert

DEAR DADDY

How effective is the combination of your main product and ancillary texts?

................................................................. The purpose of short film is to ................................................................. tell a short story that conveys a key y Short film, film poster meaning that should be identified and magazine article through a main character, the harmonized well with story should be self contained and each other, I promoted the message answer any questions that may be I wanted successfully through made by the audience, and should complementing and synergising stand alone of itself without my products to form one whole help from any other media text unifying brand that has a consistent but also lead to interpretation of house style, thus making my content what the underlying origin for the recognisable to my target audience. told storyline could be. I feel my short film successfully served this I composed the purpose I wanted purpose, and thus my short film to first with my short film without was effective and meaningful to the a draft house style to target audience. towards, instead only to construct my ancillary tasks to orchestrate My main character Olivia needed successfully with my film. I chose to personify my message of moving a theme of unconditional family on from the pain, which through love and tried to present that on a flashback I could successfully my short film, through recognisable achieve. This demonstrated without and sympathetic feelings of loss the use of a voice over clearly that worked effectively to convey my my character has grown up from message of moving on from past an original source of emotion, trauma and emotional pain. and only when implemented; my

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Olivia making connection with her younger self in order to move on and accept the tragedies of life. voice over from Olivia tells a self contained story that explains well what my message is about from the very beginning: “Dear Daddy”.

This address to Olivia’s father helped to answer audience questions of what my story is about, it is a letter addressed to her dead father.

My voice over helped in achieving the overall purpose of telling an individualistic self-contained story, but it is left open how Olivia’s father died. w

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FEBRUARY 6 -- FEBRUARY 12

Look Closer

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When Esme Josling was in for the role, Olivia was called Daisy Esme Josling was then recast due to contract issues, in which a page 1 rewrite changed the character name to her real life name.

A student involving Alisha ontop of a building in London ended with Jack Herbert the director going into police questioning and some pretty

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Thus interpretation can be made and an audience member may feel personal identity with Olivia, as it isn’t so individual that only someone like Olivia could empathises with my character. Furthermore to an audience member this becomes overwhelmingly effective as they can place themselves in that situation with anyone they have lost spreading my meaning and promoting a message of

acceptance in that situation.

In general, standing alone from my ancillary tasks my short film created a successful and effective meaning that left me open to create a house style for the rest of my product. I evaluated my short film for key themes, and how I could best present this through a short film poster, so I could not only have a recognisable house style, but to translate my film’s philosophy

through images rather than a video.

A film poster’s main purpose is to identify what the story may be about, advertise and inform the audience of details about the film, film posters can target specific audience; whether that be age, gender or through a parallel meaning to the audience’s feelings.

The poster should promote key messages the film promotes whilst FEBRUARY 2017 EMPIRE

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world seeking advice on practical matters or opinion and decision I stuck with conventions of posters choices satisfying curiosity and general interest. To successfully to have the credits in the same font fulfil this purpose I decided to at the bottom of the page, I chose I feel my Film poster first white for reviews and institutional write a piece of institutional successfully captures the house style information such as the production information to adhere to the roles of film magazines. Additionally to of my short film, I aimed to stick to company logo and release date so a dark melodic colour scheme that they could be effective in the purpose eliciting positively to the audience, could be presented well on a poster, of giving the audience information the production information and necessary extras about my film therefore for my poster I felt the about the film, I chose to use this strengthened the cohesion between backdrop of my film poster should convention so my short film and my ancillary task (the film have stuck to a range of different poster could work in combination poster) and my short film. The dark shades of green, which did well to be a similar product for not pull any attention away from audiences so it is more acceptable to reason for my article working well with my other products is my characters or from the text audiences thus my products could due to the insight my magazine displayed. Next I chose my colour be successful. ‘Younger Olivia’ is gives through information tells scheme, a murky Gold and white, in the image so I could serve the audiences unknown aspects of which complemented each other purpose of demonstrating what well and stood out over my image, the plot of the short film is about, I my short film, the magazine is the colours were eyedrops from faded her out and copy and pasted successful using imagery from my poster and short film, using such colours from ‘Older Olivia’ on the an enlarged version to show how made the products seem identical right of my cover, the dark murky Olivia is progressing through the rather than merely related, thus an gold was from the start of her poster, which in combination with accurate representation of my other blonde hair, and the white from the my short film worked effectively products can be seen through my fur-hooded coat, which matched her to demonstrate the progression my magazine article, thus successfully shoes, I chose this style of colouring character makes during the course adhering to the purpose of film to match ‘Older Olivia’ so the text of my film. magazine articles by promoting and her would be more noticeable accurately the film in question. and draw more attention as the My Film poster was vital in short film focuses around Olivia combination with my short film Similarly by using the same as a teen rather as a young child to show an effective meaning and imagery as my poster and short instead. This is also personified in keep a similar house style to my film I could also demonstrate the image as I have faded ‘younger work, without such I would not the brand I am trying to create, Olivia’ out of the image. be able to successfully promote my ideology through my entire product, audiences that have watched or seen the latter projects may To create a house style that both compliment each other to be able to identify my brand. successfully presented the purpose create a brand. My short film’s Differently in question one I talk of short film posters to identify poster promoted my brand well what the story was about, I used thus being successful in fulfilling its about colour schemes. I needed a a poorly handwritten font, which intended purpose. indexically signified how the mode of address is written from a elder The main purpose of film child, this also added to my bare magazines from a uses and effect of naturalism as my model gratifications theory is to give throughout the short film did not information to the target audience, wear any make up, this links as a finding out about relevant events form of house style as a match can and conditions in immediate be made to my short film through surroundings, society and the also having a house style that suits and matches the short film, so they can both act to unify an effective brand identity

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colour scheme that suited well and looked professional, this is a key to conform to my house style I have created, so my colour scheme to similarly match my short film poster, though I had to deviate from my common house style slightly, rather than whites, I used a murky grey, matching the gold, and replaced the murky gold with orange, a similar colour that could stand out successfully to draw in target audiences, my house style had to have been changed to suit conventional magazines, but not being too different seemed to work well with my poster to work well in harmony and not look independent or incoherent from the other.

In conclusion, my products in cohesion were effective in demonstrating a house brand and promoted the values and messages of my production well, making a positive experience for intended audiences and other audiences alike.

Olivia wonders in the distance looking for hope and answers to her problems, but will she find out FEBRUARY 2017 EMPIRE

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