LUXURY MARKETING PLAN 1 3 0 2 G A R N E R AV E N U E
D M T X R E A LT Y G R O U P W W W. D M T X . C O M T E X A S L A N D W W W. T E X A S L A N D . C O M
D AV E M U R R AY B R O K E R , R E A LT O R ® 5 1 2 . 6 9 5 . 2 1 7 6 D AV E @ D M T X . C O M
REA LTY
Each office is independently owned and operated
D M T X R E A LT Y G R O U P & T E X A S L A N D R E S I D E N T I A L | L A N D | I N V E S T M E N T W W W. D M T X . C O M W W W. T E X A S L A N D . C O M
+LUXURY MARKETING OVERVIEW | LUXURY COLLATERAL & PRE MARKET CAMPAIGN • Premium Property Website: Your property will have it’s own premium website with a unique URL • Multipage Print & Digital Property Brochure: Creation of a property-specific print and digital brochure and flyer with highlights, interactive maps, and links to the property on our website. • With over 50% of our listings selling before they hit the market, we have an extensive pre market phase that includes email and social media targeted campaigns to our database (14,000+ contacts), luxury agents and high-networth individuals. | ONLINE EXPOSURE • Email Campaigns: Your property will be shared with our extensive database of +14,000 contacts, which includes high-net-worth individuals, CEOS, investors, top-producing luxury agents, and top agents in markets that are relocating to Austin. • Social Media Advertising: Specifically targeted social media advertisements on our social channels that generate 500,000 impression weekly. The posts are directed toward qualified individuals who have been actively searching for properties on sites like Zillow, Redfin, and Trulia. • Social Media Site Posting: Exclusive groups featuring thousands of agents. • Listing Syndication: DMTX.com, TexasLand.com, WSJ.com, MansionGlobal.com, AustinLuxuryNetwork.com, Zillow.com, Trulia. MLSListing.com, LandsofTexas.com, LandsofAmerica.com, KWLS, KW Luxury Network, DMTX & Texas Land: Facebook, Instagram, and LinkedIn
| PRINT ADVERTISING • Targeted postcard highlighting property
D M T X R E A LT Y G R O U P & T E X A S L A N D R E S I D E N T I A L | L A N D | I N V E S T M E N T W W W. D M T X . C O M W W W. T E X A S L A N D . C O M
LUXURY MARKETING CALENDAR + MARKETING WEEK ONE • Premium Property Website: Your property will have it’s own premium website with a unique URL • Superior Placement on DMTX.com & TexasLand.com: SEO emphasis on property listing pages • Property Maps: In-house creation of maps including aerial, topography, location, and flood plain. • Social Media Marketing: Asset development for Facebook, Instagram, Youtube and LinkedIn. • Marketing Continuation: With adaptation and analysis of all marketing efforts and review of additional marketing opportunities for additional exposure.
T O P 1 % I N G R E AT E R A U S T I N
+ MARKETING WEEK TWO • Multipage Print & Digital Property Brochure: Creation of a property-specific print and digital brochure and flyer with highlights, interactive • Property Promoted on Social Channels: Strategic promotional introduction to DMTX and Texas Land’s Youtube channels, Facebook accounts, Instagram accounts and LinkedIn accounts • Direct Email Campaign: Special “First Look” email campaign sent to applicable DMTX database segments. EX: High-Net-Worth Individuals, CEOS, Luxury Agents, Investors • Facebook & Instagram Targeted Ads: Directed toward qualified individuals who have been actively searching for properties on sites like Zillow, Redfin, and Trulia. • Share Property in Agent Social Groups: Property will be shared in exclusive off-market agent social groups. • Marketing Continuation: With adaptation and analysis of all marketing efforts and review of additional marketing opportunities for additional exposure.
REA LTY
Each office is independently owned and operated
D M T X R E A LT Y G R O U P & T E X A S L A N D R E S I D E N T I A L | L A N D | I N V E S T M E N T W W W. D M T X . C O M W W W. T E X A S L A N D . C O M
+ MASS-MARKET INTRODUCTION • Placement in Local MLS: Such as Austin, San Antonio, Houston, Highland Lakes & Central Texas (when applicable) We will rotate the property through various MLS’ with small price adjustments to ensure your property receives superior placement. • Premium Placement on Websites: LandsOfTexas.com, LandsOfAmerica.com & LandWatch (when applicable) • Google Adwords Advertising: Targeted PPC advertising with remarketing. • Private Realtor Preview Tours: Luxury agents will tour the property. • Marketing Continuation: With adaptation and analysis of all marketing efforts and review of additional marketing opportunities for additional exposure.
+ MARKETING CONTINUATION
• Additional Exposure: DMTX.com, TexasLand.com, WSJ.com,
MansionGlobal.com, AustinLuxuryNetwork.com, Zillow.com, Trulia. MLSListing.com, LandsofTexas.com, LandsofAmerica.com, KWLS, KW Luxury Network, DMTX & Texas Land: Facebook, Instagram, and LinkedIn
• Direct Email Campaigns: To our list of +14,000 contacts, which includes high-net-worth individuals, CEOS, investors, topproducing luxury agents, and top agents in markets that are relocating to Austin. • Social Media Advertising & Sharing: Targeted social media advertisements on our social channels that generate 500,000 impression weekly. • Google Adwords & SEO: Continued Google Adwords campaigns will direct potential buyers to our websites and your property pages. • Marketing Continuation: With adaptation and analysis of all marketing efforts and review of additional marketing opportunities for additional exposure.
T O P 1 % O F R E A LT O R S I N G R E AT E R A U S T I N .
D M T X R E A LT Y G R O U P W W W. D M T X . C O M T E X A S L A N D W W W. T E X A S L A N D . C O M
D A V E M U R R AY B R O K E R , R E A LT O R ® 5 1 2 . 6 9 5 . 2 1 7 6 D A V E @ D M T X . C O M