DMTX Marketing Book for agents

Dave Murray

Dave started his Real Estate career in the mid-80’s. He started out by driving buyers around all day selling $10,000 mobile home lots He never turned away business if he could sell it, he would list it As a result, his business grew with a very diverse clientele and portfolio. Along with many of his clients, he has grown his business and has been consistently in the top 1% of all REALTORS in Central Texas for over 20 years.

The journey from $10,000 mobile home lots to sales approaching $2 billion, while getting to live and work in Austin, Texas has been a blessing. Specializing in ranches, luxury and waterfront and having represented some of the most amazing properties and clients in Central Texas has been an incredible life journey.

As he closes in on over $2,000,000,000 in career sales, he has not forgotten his roots and he continues to list and sell all price ranges of both residential and ranch properties. He has a great team and amazing agents to assist with anyone ’ s real estate needs.

Along for the ride and putting up with him for 25+ years are his wife and six children. They love to travel, snow ski, go to the beach, and hike. He also has a ranch that he retreats to with family and friends where they often have gatherings of 30 to 40. His wife’s Cajun and comes from a large family so they know how to cook, party and have fun.

T e s t i m o n i a l s

Dave and his team are fantastic. We just sold two houses with them in the last three months. Tiffany managed the details and kept everything on track I have worked with Dave over the last 25 years on about 13 transactions and have always received excellent advice and service. You wont go wrong hiring this team

-Dennis Dautel

Dave and his team handled the sale of our beloved farm of 23 years with such care. We couldn't be happier with the end result and the perfect new owners the team found to shepherd the property for the next 20+ years. ”

-Rejan and Justin Giguere

Dave and I met through the Texas Land Brokers Alliance. I had the opportunity to list a 100 Stall Equestrian facility and asked Dave to join me in listing The Polo Club in Dripping Springs, Texas He is rock solid, honest, has great integrity, and a pleasure to work with him and his Team. I have a high regard for his professionalism!

-Tary Snyder

Knowledgeable, efficient, one of the best. I have closed transactions with Dave and he is proactive; pays close attention to detail, and his entire team is super helpful and personable

-Donna Watson

I have known Dave since he first became a Realtor Since day one, he displayed a thirst for knowledge, a hardworking attitude and as a result, I believe he is one of the best in this industry. He knows this business inside and out and is quick to respond to inquiries about his listings. I have a great respect for Dave and the success he has achieved

-Mary

Williams

VOTED BEST PLACE TO LIVE IN THE U.S.

FASTEST GROWING ECONOMY OF U.S. CITIES

Unlike any others

DMTX Realty Group and TexasLand is in the top 1% of all teams in Texas and one of the top Brokers for Ranches and Luxury properties in Texas. We are approaching $2 Billion in sales.

With local, on-the-ground expertise and the global reach of the nation’s largest real estate brokerage, Keller Williams, DMTX Realty Group is in an unparalleled position to represent you in selling your ranch, land, farm or development property.

What Makes us truly unique

We visit/preview approximately 300+ ranches every year. We understand the Texas Land & Ranch market as well as we do because we ’ re always out there walking land and growing our network of Brokers, Clients and property owners to ensure we ’ re out ahead of the market and in touch with the most qualified buyers for your property

What Makes us truly unique

WE ARE DEDICATED TO MODERNIZED REAL ESTATE MARKETING

• We combine traditional marketing strategies with new methods and technology to effectively sell your property.

• Our digital media experience and vast reach allows us to leverage your property across our social channels and draw the attention of potential buyers.

• We’re different from other brokerages because we operate within a variety of markets including: ranch, waterfront, luxury and development. This crossover exposure positions properties in front of segments that it would not otherwise get exposure to.

TEXASLAND'S NETWORK OF Social media ACCOUNTS

GENERATE MORE THAN 500,000 IMPRESSIONS ON AVERAGE EACH AND EVERY WEEK

High-Tech & social media focus

•TexasLand has the largest land & ranch Instagram page in North America. @TexasLand has over 90,000+ followers, and a combined following over 300k users across all TexasLand social media channels. We have some of the most unique listings and regularly close off-market, private sales.

•TexasLand’s network of Instagram & Facebook pages generate extraordinary exposure in the marketplace and across all of our social media channels.

• This network allows us to put your property in front of tens of thousands of users ranging from potential buyers to the top brokers in a variety of geographic markets and real estate markets (ranch, luxury, developer/builder, residential, and commercial).

High-Tech & social media focus

Facebook: DMTX Realty Group

Linked in: DMTX Realty Group

TikTok: dmtxrealty

digital Marketing

+Social Media Advertisments

With a combined 300,000 targeted users, DMTX and TexasLand’s network of Instagram & Facebook pages generate extraordinary exposure in the marketplace and across all of our social media channels This network allows us to put your property in front of hundreds of thousands of users ranging from potential buyers to the top brokers in a variety of geographic markets and real estate markets (ranch, waterfront, luxury and development.) For each of our listings, we run highly targeted ads through our Facebook, Instagram, and LinkedIn pages. These ads allow us to target specific buyers based on your property’s unique details and features

+Email Marketing

Email Marketing is one of the most effective ways to turn real estate prospects into customers-which is why we leverage consistent email campaigns to market your property to an unmatched database with thousands of contacts.

+Audience

We target your campaigns to an exclusive list of landbrokers, high-net worth individuals, prominent CEOs, oil & gas execs/developers, ranch brokers, top agents in Austin relocation markets, top markets relocating to Austin, and top producing agents.

digital Marketing

TexasLand Website

Our TexasLand website ranks as one of the top Land and Ranch websites in the country

+SEO

We work with one of the top SEO firms in Austin to ensure our websites are registering at the top of relevant Google searches and are bringing in new leads daily.

Our expansive network of websites utilize the most up-to-date and advanced Search Engine Optimization (SEO) techniques in combination with advanced analytics to monitor the performance of our advertising. Optomizing keywords and phrases such as "Hunting Ranches for Sale in Texas" and "Hill Country Property for Sale" in combination with advanced analytics that monitor the performance of our advertising will ensure your property is reaching the right audience

+Google Adwords

We also are partnered with a digital ad marketer to manage Google AdWords and serve your property to an audience of people who are searching for keywords that align with your property, such as “Dripping Springs Ranch” or ‘Austin Waterfront”.

Video and photography

We use the best photographers, certified drone pilots and videographers in order to capture the amazing features of your property

We use video to market your property in as many platforms as possible, as it has been proven to be one of the most effective marketing tools. Our property videos leave a lasting impression in the buyers mind!

We use state-of-the-art drone technology to capture the best features of your property

FULL-SERVICE PROFESSIONAL IN-HOUSE TEAM

DMTX Realty Group and TexasLand's in-house Marketing Team provide professional marketing plans, schedules, customized campaigns and strategies that enhance your sale Your property will receive placements across multiple real estate platforms, top placement on our websites with enhanced SEO, targeted social and email campaigns, strategic media advertising, and exposure to our extensive client database

+MARKETING DIRECTOR

Oversees social media, direct mail, property brochures, virtual tours, website listing, e-mail campaigns and more

+ISA (Inside Sales Associate)

Prospecting for new leads, servicing inbound leads from sign calls and other internet sources, and converting these leads to appointments for a team's sales agents.

+LISTING MANAGER

Oversees MLS placements, client feedback, file review, paperwork submissions, team previews and more.

+ CONTRACT TO CLOSE COORDINATOR

Oversees critical dates, compliance review, signatures, contract to close, title follow up, and more

+IN THE NEWS

FormerDellCEOKevinRollinsListsLuxuryRanchinTexas LakeAustinmansionbreaksrecordforhighest-everpricetagforan AustinMLSresidentiallistingin2018

LyndonJohnson’s“TexasWhiteHouse”isonthemarket AustintequilabillionaireputsDrippingSpringsranchupforsale HistoricCentralTexasweddingvenueandcrystalballroommarches ontomarket

After closing, our team is here to assist you. This includes any real estate projects or guidance you may need.

Top 3 factors to sell your property

Unmatched Reach and Exposure

unprecedented database

When it comes to getting your property in front of the right buyers, you need the furthest reach with the greatest exposure possible. DMTX Realty Group and TexasLand offers our clients unique advantages to achieve this--advantages like:

We have a datatbase of over

15,000+

TARGETED LAND SITE PLACEMENT

With DMTX Realty Group and TexasLand, your property receives access to the top 4 largest land sites around: LandsofTexas com, LandsofAmerica com, LandWatch com, and Farm&Ranch com We have premium placement with our Lands of Texas top 2% signature membership, which includes a featured banner ad for your property By virtue of being on Lands of America and Lands of Texas, your property is syndicated to 1,000+ websites

Unmatched Reach and Exposure

CROSSOVER EXPOSURE & EXTENDED REACH

DMTX Realty Group and TexasLand have a successful background in marketing to a wide variety of Real Estate segments like ranch, waterfront, luxury or development. With other Land & Ranch brokers, you’ll likely be limited to networking that one specific market segment. When DMTX Realty Group and TexasLand hit the market with your listing, we immediately target and network to all of these different segments.

We target potential buyers beyond Texas to ensure your property is exposed to a global audience We utilize our connections with top markets relocating to Austin and have a large database of top agents in Chicago, New York, California, and beyond.

TAX ADVANTAGES & INVESTMENT ADVICE

Real estate is one of the most proven ways to invest. DMTX Realty Group and TexasLand are uniquely qualified to advise buyers on the advantages of real estate investments.

Marketing plan

Pre MLS Private marketing

Professional assessment of property value

Aerial photography and video production (when applicable)

First-look email campaign sent to DMTX and TexasLand database, which includes luxury brokers, high-net worth individuals, prominent CEOs, celebrities, oil & gas execs/developers, ranch brokers, and the top agents in markets relocating to Austin

Creation of a property-specific print and digital brochure and flyer with highlights, interactive maps, and links to the property on our website

Specifically targeted social media advertisements on our social channels that generate 500,000 impressions weekly The posts are directed towards qualified individuals who have been actively searching for properties on sites like Zillow, Redfin, Realtor.com and Trulia.

Austin Luxury Network placement - An exclusive private website of Austins top Luxury Agents (when applicable)

To generate even more exposure, we link to the property YouTube videos in email campaigns, social posts and on the property pages on our website

Strategic placement and promotion of the property on TexasLand’s & DMTX’s social channels

Private Sales gives an exclusive opportunity for a sale to occur prior to your property being publicly marketed. A large percentage of our sales occur privately per the seller's preference.

**Additional options for totally private listings can be discussed to be exclusively marketed to select clients that may require an NDA.

Marketing plan Activation of

listing

Premium placement on LandsOfTexas, LandsOfAmerica, TexasLand.com, LandWatch, Land&Farm & Texas Alliance of Land Brokers, KW Land, CoStar, Vine Smart (when applicable)

Custom created interactive map with property features such as creeks, wells, roads and more

Floor plan renderings, property video, photos and custom signage

SEO tuned individual property details page on the TexasLand.com and DMTX websites with all listing materials

100 Just Listed postcards sent in the mail to a radius around the property

Listing syndication to thousands of real estate websites

Exclusive inclusion on the Keller Williams Luxury website for high-end properties

Direct email campaigns to our extensive database

Paid Google AdWords campaigns driving traffic directly to your property’s listing page and video

Extensive social media campaigns on Facebook and Instagram

ongoing marketing and analysis

Ongoing social media exposure through Facebook, Instagram, LinkedIn and YouTube

Open houses, property tours, special events, media exposure, and private realtor events (when applicable)

Ongoing direct feedback from showings and inquiries

Ongoing evaluation of your property regarding the marketing plan and pricing, adjusting as necessary

Frequent inclusion on direct email campaigns to DMTX Realty Group and TexasLand databases

Constant review and analysis of your property in our team meetings to evaluate the appropriate channels and frequency of each marketing piece

Brand awareness matters

DMTX and TexasLand is backed by Keller Williams.

+relocation benefits

We are part of the Keller William family, with a network of over 180,000 agents globally We can now easily search for the best agents in the top relocation cities, and can reach out to them to market your property to their Buyers who are looking to relocate to this area. Agents in other areas can also find us, see our excellent reputation, and send us relocation Buyers who may well be a potential match for your property

+MLS and syndication

Keller Williams has their own MLS system, the KWLS, which is available for search by all agents As part of this MLS system, your home automatically syndicates to the Keller Williams Luxury and/or KW Land website, which attracts thousands of viewers and property searchers.

Brand awareness matters

+social media benefits

Social media advertising is now expanded, as Keller Williams has many agent-only Facebook groups and forums where we can market your property to fellow agents. We can also stay updated on the Buyer needs of other agents, quickly following up with agents who may have a potential match for your property.

DMTX Realty Group and TexasLand are dedicated to making a positive impact in the lives of others, today and every day We do this through KW Cares

KW Cares is focused on finding and serving the higher purpose of business through charitable giving in the market centers and communities where our clients live and work. Service agencies that are supported range from disaster relief, to medical centers, and higher education.

KW memberships

K W L u x u r y

Our elite KW Luxury International membership allow us to network and share your property with a group of topproducing real estate agents in the upper-tier home market. The powerful network of associates helps sell your property, while also providing massive exposure via:

Global, national and local sites: WSJ. com, Mansion Global, Barron’s Group digital platform, and KW Luxury Magazine (when applicable)

A network of luxury specialists

Opportunity to share properties on KW Luxury social media channels with global reach

KW memberships

As part of the KW Land network, we are held to the highest standard of business and professionalism to exceed your needs and expectations

When you work with TexasLand, you are hiring a vast network of dedicated land professionals.